AI-Generated Marketing Content and Perceived Brand Authenticity: Consumer Perceptions of Brand Marketing

Eboly Ximenes Lopes, Natalia; Kurt, Alara

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AI-Generated Marketing Content and Perceived Brand Authenticity: Consumer Perceptions of Brand Marketing

Eboly Ximenes Lopes, Natalia

Jönköping University, Jönköping International Business School.

Kurt, Alara

Jönköping University, Jönköping International Business School.

2026 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2026.

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Social Sciences

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URN: urn:nbn:se:hj:diva-71699OAI: oai:DiVA.org:hj-71699DiVA, id: diva2:2066053

Subject / course

JIBS, Business Administration

Supervisors

Blombäck, Anna

Examiners

Jansson, Andreas

Available from: 2026-06-29 Created: 2026-06-04 Last updated: 2026-06-29Bibliographically approved

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58 downloads

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