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Game of gamification: Marketing, consumer resistance and digital play
Olaison, Lena
Copenhagen Business School, Denmark; Home and Sustainable Production Research Initiative, Linnaeus University, Sweden.
ORCID iD:
0000-0002-1705-8829
Taalas, Saara L.
Linnaeus University, Sweden.
2016 (English)
In:
The Business of Gamification: A Critical Analysis / [ed] Mikolaj Dymek & Peter Zackariasson, Routledge, 2016, p. 59-80
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2016. p. 59-80
Series
Routledge Advances In Management and Business Studies
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-66506
DOI:
10.4324/9781315740867
Scopus ID:
2-s2.0-85021942550
ISBN:
9781317581451 (print)
ISBN:
9781138824164 (print)
ISBN:
9781315740867 (electronic)
OAI: oai:DiVA.org:hj-66506
DiVA, id:
diva2:1909490
Available from:
2024-10-30
Created:
2024-10-30
Last updated:
2025-10-13
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Olaison, Lena
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ieee
modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
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en-GB
en-US
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