The central question addressed is how ethical decisions are made during crisis. In a world full of ethical scandals and an increasing pressure on organizations to act ethically, it is now more important than ever to get decisions right. However, there is very little practical knowledge in the academic field in what creates such a decision. Our aim was to shed light on actual approaches to ethical decision-making, what do people consider to be the most important aspects? Is ethics even considered? Are ethical documents needed? By using a reflexive thematic analysis guided by a constructivist approach we held semi-structured interviews so that the participants from Sweden, Norway and England could focus on what is important to them. We found that crisis preparation plays a more important role than previous literature suggested. We also show why attempting to define an ethical decision is counterproductive for future research. Finally for the individual manager there are cases presented which allows for insights to be drawn and applied in the personal work life.