Understanding Swedish Gen Z’s Perceptions of AI Personalization in Social Media Platforms via an Algorithm Aversion : An explorative study of how Gen Z reacts to the algorithm used in social medias to tailor different content, products or services in those platforms.

Genov, Martin; Wahoub, William

ju.se

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Understanding Swedish Gen Z’s Perceptions of AI Personalization in Social Media Platforms via an Algorithm Aversion: An explorative study of how Gen Z reacts to the algorithm used in social medias to tailor different content, products or services in those platforms.

Genov, Martin

Wahoub, William

2026 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis

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2026.

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Media and Communications

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URN: urn:nbn:se:hj:diva-73039OAI: oai:DiVA.org:hj-73039DiVA, id: diva2:2079431

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Berndt, Adele

Available from: 2026-07-30 Created: 2026-06-25 Last updated: 2026-07-30Bibliographically approved

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