Combining Innovation and Sustainability : Exploring Green Marketing Strategies in SMEs

Longo, Dario; Magnusson, Melina

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Combining Innovation and Sustainability: Exploring Green Marketing Strategies in SMEs

Longo, Dario

Jönköping University.

Magnusson, Melina

Jönköping University.

2024 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2024. , p. 73

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-64486OAI: oai:DiVA.org:hj-64486DiVA, id: diva2:1863492

Subject / course

JIBS, Business Administration

Supervisors

Cura, Fatih

Examiners

Melander, Anders

Available from: 2024-06-20 Created: 2024-05-31 Last updated: 2025-10-13Bibliographically approved

Open Access in DiVA

fulltext(746 kB)

1198 downloads

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File name FULLTEXT01.pdfFile size 746 kBChecksum SHA-512

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Type fulltextMimetype application/pdf

Total: 1200 downloads

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