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  • 51.
    Shaver, Mary Alice
    University of North Carolina .
    Entrepreneurship and Economics: Essentials of the Media Management Course1997In: Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (80th, Chicago, Illinois, July 30-August 2, 1997): Media Management and Economics, Association for Education in Journalism and Mass Communication , 1997, p. 213-221Conference paper (Other academic)
  • 52.
    Shaver, Mary Alice
    University of North Carolina .
    Ethical Issues in How We Treat Our Students1996In: The proceedings of the 1996 conference of the American Academy of Advertising, American Academy of Advertising , 1996Conference paper (Other academic)
  • 53.
    Shaver, Mary Alice
    University of North Carolina.
    How to Use and Write Cases1998In: Advertising Division Pre-convention Workshop: Association for Education in Journalism and Mass Communication annual convention, Baltimore, August 1998, 1998Conference paper (Other academic)
  • 54.
    Shaver, Mary Alice
    University of North Carolina .
    In Defense of Advertising: Arguments From Reason, Ethical Egoism and Laissez-Faire Capitalism (Book).1998In: Journal of Media Economics, ISSN 0899-7764, E-ISSN 1532-7736, Vol. 11, no 2, p. 73-74Article, book review (Other academic)
  • 55.
    Shaver, Mary Alice
    University of North Carolina.
    Journal of Media Economics Vol. 13 Issue 2: Special Issue on Trends in Media Management for the 21st Century2000Collection (editor) (Other academic)
  • 56.
    Shaver, Mary Alice
    University of North Carolina .
    Loyalty Programs as a Motivating Force for Grocery Stores2000In: Presented at the Southwestern Marketing Association Conference, San Antonio, TX, March 14-18, 2000, 2000Conference paper (Other academic)
  • 57.
    Shaver, Mary Alice
    University of North Carolina.
    Make the sale!: how to sell media with marketing1995Book (Other academic)
  • 58.
    Shaver, Mary Alice
    University of North Carolina.
    Managerial Implications of Top Advertisers' Media Choices1997In: Presented at the Association for Education in Journalism and Mass Communication Mid-Winter Colloquium, St. Petersburg, FL, February 1997, 1997Conference paper (Other academic)
  • 59.
    Shaver, Mary Alice
    University of North Carolina .
    Newspaper Advertising1998Other (Other academic)
  • 60.
    Shaver, Mary Alice
    Michigan State University.
    Newspaper Labor Organizations2001Other (Other academic)
  • 61.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Online or Offline?: The role of internet information sources in consumer choices2009In: Media Interactivity: Economic and Managerial Issues, October 30-31, 2009   University of Neuchâtel, Switzerland  and  Jönköping International Business School, 2009Conference paper (Refereed)
  • 62.
    Shaver, Mary Alice
    University of North Carolina.
    Preparing Students for Work in Classified Advertising Management1992In: Society of Classified Advertising Managers Association Conference, Charlotte, NC, February 7-9, 1992, 1992Conference paper (Other academic)
  • 63.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Solving Media Measurement Problems2009In: Shaping the Future of the Newspaper: Analysing Strategic Developments and Opportunities In the Press Industry / [ed] Martha Stone, Media Measurement Integration Task Force (MMITF) , 2009Chapter in book (Other academic)
  • 64.
    Shaver, Mary Alice
    University of Central Florida .
    The Economics of the Advertising Industry2003In: Media economics: theory and practice, Mahwah, N.J.: L. Erlbaum Associates , 2003, p. 249-263Chapter in book (Other academic)
  • 65.
    Shaver, Mary Alice
    University of North Carolina.
    The Gantt-Helms Race: Ads and Attention by Voters and Non-voters1991In: Southern Association for Public Opinion Research, Raleigh, NC, September 1991, 1991Conference paper (Other academic)
  • 66.
    Shaver, Mary Alice
    University of North Carolina .
    The Life-Cycle of a Successful Professor1996In: Association for Education in Journalism and Mass Communication annual convention, Anaheim, CA, August 1996, 1996Conference paper (Other academic)
  • 67.
    Shaver, Mary Alice
    Michigan State University.
    The proceedings of the 2000 conference of the American Academy of Advertising2000Conference proceedings (editor) (Other academic)
  • 68.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Role of Media in Marketing2009Conference paper (Other academic)
  • 69.
    Shaver, Mary Alice
    University of North Carolina .
    The Waste Makers1998Other (Other academic)
  • 70.
    Shaver, Mary Alice
    University of North Carolina .
    Tracking the Effects of Media Consolidations1999In: American Association of Advertising Agencies Media Conference, New Orleans, LA, February, 1999, 1999Conference paper (Other academic)
  • 71.
    Shaver, Mary Alice
    University of North Carolina .
    Unions in Newspapers1998Other (Other academic)
  • 72.
    Shaver, Mary Alice
    University of North Carolina .
    Use of Employee Attitude Surveys in the Media Industry1996In: Presented to the Mid-Year Colloquium of the Media Management and Economics Division of the Association for Education in Journalism and Mass Communication, Las Cruces, February 1996., 1996Conference paper (Other academic)
  • 73.
    Shaver, Mary Alice
    University of North Carolina .
    Using Clients in the Ad Classroom: Five Different Approaches1999In: The proceedings of the 1999 conference of the American Academy of Advertising, Pullman, WA : American Academy of Advertising , 1999, p. 287-289Conference paper (Other academic)
  • 74.
    Shaver, Mary Alice
    Michigan State University.
    Who Owns the Media?: Competition and Concentration in the Mass Media Industry2001In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 78, no 4, p. 883-884Article, book review (Other academic)
  • 75.
    Shaver, Mary Alice
    University of North Carolina .
    Women's Use of the Media: Choices and Priorities1992In: Association for Education in Journalism and Mass Communication Spring Colloquium, Atlanta, April 1992, 1992Conference paper (Other academic)
  • 76.
    Shaver, Mary Alice
    University of North Carolina .
    Working Economics into the Journalism Curriculum1996In: Association for Education in Journalism and Mass Communication annual convention, Anaheim, CA, August 1996, 1996Conference paper (Other academic)
  • 77.
    Shaver, Mary Alice
    et al.
    Michigan State University.
    Alessandri, Sue
    Advertising and the Consumer Movement of the 1960s and 70s2001In: Association for Education in Journalism and Mass Communication annual convention, Washington D.C., August 2001, 2001Conference paper (Other academic)
  • 78.
    Shaver, Mary Alice
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    An, Soontae
    The Global Advertising Regulation Handbook2014Collection (editor) (Other academic)
  • 79.
    Shaver, Mary Alice
    et al.
    Michigan State University.
    Hackley, Carol Ann
    Case study: Wells Fargo Bank2001Other (Other academic)
  • 80.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Hatcher, Anthony
    Wage Stabilization and the Daily Newspaper Commission in World War II1997In: Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (80th, Chicago, Illinois, July 30-August 2, 1997): Media Management and Economics, Association for Education in Journalism and Mass Communication , 1997, p. 222-239Conference paper (Other academic)
  • 81.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Jin , Hyun Seung
    Pardun, Carol
    An exploratory study of the synergy among ad attention, promotional offers, and the use of grocery buyer cards in building customer loyalty1999In: Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999): Advertising, Part 1, Association for Education in Journalism and Mass Communication , 1999, p. 230-254Conference paper (Other academic)
  • 82.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Lacy, Stephen
    The Effects of Public Ownership and Newspaper Competition on the Financial Performance of Newspaper Corporations: A Replication and Extension1996In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 73, no 2, p. 332-341Article in journal (Refereed)
  • 83.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Lacy, Stephen
    The impact of intermedia and newspaper competition on advertising linage in daily newspapers1999In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 76, no 4, p. 729-744Article in journal (Refereed)
  • 84.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Lewis, Regina
    Role of special sections and subsidiary publications in competitive environment1997In: Newspaper Research Journal, ISSN 0739-5329, Vol. 18, no 3-4, p. 16-30Article in journal (Refereed)
  • 85.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Lewis, Regina
    The Role of Special Sections and Subsidiary Publications in the Competitive Newspaper Environment1995In: Presented to the Association for Education in Journalism and Mass Communication Southeast Colloquium, Gainesville, FL, March 9-11, 1995, 1995Conference paper (Other academic)
  • 86.
    Shaver, Mary Alice
    et al.
    University of North Carolina .
    Matthews, Martha
    Advertisers less satisfied as result of Detroit JOA1995In: Newspaper Research Journal, ISSN 0739-5329, Vol. 16, no 4, p. 114-125Article in journal (Refereed)
  • 87.
    Shaver, Mary Alice
    et al.
    University of Central Florida .
    Shaver, Dan
    University of Central Florida .
    Consumer Use of the Internet and Other Information Sources in Making Relevant Purchase Decisions2006In: Presented at Consuming Audiences: International Workshop, 29 - 30 September 2006, Copenhagen, Denmark, 2006Conference paper (Other academic)
  • 88.
    Shaver, Mary Alice
    et al.
    University of Central Florida .
    Shaver, Dan
    University of Central Florida .
    Disappearing Boundaries: The Challenge for Media Research2007In: Presented at the International Media Management Academic Association Conference (IMMAA), Saarbrücken, Germany, July 2007, 2007Conference paper (Other academic)
  • 89.
    Shaver, Mary Alice
    et al.
    University of Central Florida .
    Shaver, Dan
    University of Central Florida .
    Disappearing Boundaries: The Challenge for Media Research2007In: Presented at the International Media Management Academic Association Conference (IMMAA), Saarbrücken, Germany, July 2007, 2007Conference paper (Other academic)
  • 90.
    Shaver, Mary Alice
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Shaver, Dan
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Kia Motors' Branding Strategy and the U.S. Market2009In: The Proceedings of the 2009 Asia-Pacific Conference: Extended Abstract available at http://www.aaasite.org/Proceedings.html / [ed] Hairong Li, Shengmin Huang, Dinghai Jin, 2009, p. 45-45Conference paper (Refereed)
  • 91.
    Shaver, Mary Alice
    et al.
    University of North Carolina.
    Shaver, Dan
    University of North Carolina.
    Managerial Responses to Advertising Challenges: A Case Study1992In: Readings in media management, Columbia, SC: AEJMC, University of South Carolina , 1992Chapter in book (Other academic)
  • 92.
    Shaver, Mary Alice
    et al.
    Michigan State University.
    Shaver, Dan
    Michigan State University.
    Merger and acquisition activity in the U.S. and the European Union during the 1990s2002In: Paper presented at the 5th World Media Economics Conference, Turku, Finland, May 2002, 2002Conference paper (Other academic)
  • 93.
    Shaver, Mary Alice
    et al.
    Michigan State University.
    Shaver, Dan
    Michigan State University.
    The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost: 1989-19982000In: International Conference on "Time and Media Markets," Pamplona, Spain, May 4-5, 2000, 2000Conference paper (Other academic)
12 51 - 93 of 93
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