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  • 4151.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Family business: a secondary brand in corporate brand management2009Report (Other academic)
    Abstract [en]

    Why do firms allude to family involvement in their marketing efforts? How can such references influence marketing outcomes? In view of these questions, the current paper argues that the business format “family business” holds a brand of its own; a brand that can offer distinctiveness to brands on corporate as well as product level. Revisiting theory on secondary brand associations and image transfer, the paper interprets the function of references to family in corporate communications and clarifies their relationship to corporate branding. Potential difficulties involved in the referral to family business are identified. Propositions for further research are proposed.

  • 4152.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    För vad och vems skull har detaljhandeln ansvar?2010In: Så skapades den moderna butiken: teknik, ansvar och arbete under 100 år, Stockholm: Centrum för Näringslivshistoria , 2010, 1, p. 141-168Chapter in book (Other (popular science, discussion, etc.))
  • 4153.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Generation X – killar, tjejer och androgyna varumärken2001In: Brandnews, Vol. 12, no 12Article in journal (Other (popular scientific, debate etc.))
  • 4154.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Growth and risk taking behaviour in SMEs2000Report (Other academic)
  • 4155.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Networking, a juicy fruit for Internet and IT brands – How Strategic Networking can Build Balloon Brands.2002In: Networks and Business Renewal, Jönköping International Business School, Jönköping , 2002, p. 147-170Chapter in book (Other academic)
  • 4156.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Realizing the value of Family Business Identity as Corporate Brand Element – A Research Model2011Report (Other academic)
  • 4157.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Reputation and image a key for sales? Discussing corporate branding in the subcontractor market.2004In: The 13th International Annual IPSERA Conference, Catania,: (International Purchasing and Supply Education and Research Association), 2004Conference paper (Other scientific)
  • 4158.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Supplier brand image - a catalyst for choice: Expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors2005Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This thesis discusses brands and branding in a B2B context by investigating the role corporate brand image plays during the selection of subcontractors and, furthermore, how subcontractors might pursue branding as an active communication strategy. The background for these questions can be found in the evolving topics of corporate communications and B2B branding.

    The empirical parts focus on how buyers and sellers representing nine companies in the subcontractor context describe different phases and processes included in sales and purchasing.

    The results indicate that subcontractor corporate brand image can play different roles depending on the buyers’ situation. The type of product and buy class, in addition to the availability of time, known subcontractors and information sources, prove to have an impact on buyer behaviour and, consequently, the role played by corporate brand image. The analysis of subcontractor branding reveals that, although the brand concept is not in focus, branding activities can be identified. However, it also indicates that the reality of subcontractor branding is not in compliance with the theory on corporate branding and communications, which might be criticised for giving a too straightforward approach to the introduction of integrated and corporate-wide communications management.

  • 4159.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The family business concept as an element in corporate branding.2006In: 2nd workshop on Family Firm Management Research, Nice, France, June 2006., 2006Conference paper (Other scientific)
  • 4160.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). School of Health Science, HHJ, Dep. of Natural Science and Biomedicine.
    The impact of relationships and networks on industrial buying behavior - a tentative model.2006In: 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy, September 2006., 2006Conference paper (Other scientific)
  • 4161.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The recognition and neglect of reputation: a study of Swedish subcontractors2009In: Marketing and Entrepreneurship: Proceedings of AUMEC 2009 / [ed] Kocak, A., Ambibola, T., Özer, A. and Watkins-Mathys, L., 2009Conference paper (Refereed)
  • 4162.
    Blombäck, Anna
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    The seconding values of family business in corporate branding – a tentative model2010In: Long Term Perspectives on Family Business: theory, practice, policy : IFERA, Lancaster, 2010 : book of proceedings / [ed] Elias Hadjielias, Lancaster: Lancaster University Management School , 2010, p. -23Conference paper (Refereed)
    Abstract [en]

    Why and under what circumstances can references to family business influence marketing outcomes? This paper suggests we view “family business” as a brand of its own. Through secondary brand associations, this brand can distinguish corporate as well as product brands. Tentative models present the function of family business references in relation to corporate and product communications, and firm performance. Propositions to aid further research are proposed.

  • 4163.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Anderson, Helén
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Product Development on the House: A  Small Subcontractor and Its Customer Interaction2009In: Marketing and Entrepreneurship: Proceedings of AUMEC 2009 / [ed] Kocak, A., Ambibola, T., Özer, A., and Watkins-Mathys, L., 2009Conference paper (Refereed)
  • 4164.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Axelsson, Björn
    The role of corporate brand image in the selection of new subcontractors2007In: Journal of business and industrial marketing, ISSN 0885-8624, Vol. 22, no 6, p. 418-430Article in journal (Refereed)
  • 4165.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Botero, Isabel
    Illinois State University, School of Communication.
    Reputational capital in family firms: Understanding uniqueness from the stakeholder point of view2013In: Handbook of Research on Family Business / [ed] Poutziouris, P. Smyrnios, K. Goel, S., Edward Elgar Publishing, 2013, 2Chapter in book (Refereed)
    Abstract [en]

    One of the main goals of family business research is to understand how family firms differ from non-family firms and to understand the benefits of family ownership. To date, research exploring these issues has focused on understanding unique resources that are based on intra-organizational features, which derive from the interaction between family and business. In this chapter we argue that an increased understanding of how family firms brand themselves and reference family association can represent a complementary approach to understanding the uniqueness and benefits of these types of firms. Whereas past research has studied family business uniqueness based on their internal characteristics, we believe that brand management offers scholars the opportunity to recognize further unique family business resources; involving the external stakeholders’ views on family businesses. Based on this argument, we introduce family business reputation and reputational capital as an additional and potential basis for the family business’ competitive advantage.

  • 4166.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Brundin, Ethel
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Handler revisited - mission completed?: An updated review of family business definitions in research publications and among practitioners2009Conference paper (Other academic)
  • 4167.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Brundin, Ethel
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The family business definition among researchers, practitioners and policy makers: Differences, similarities and implications2009Conference paper (Other academic)
  • 4168.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Brundin, Ethel
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Melin, Leif
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    The meaning of family business: An investigation of definitions and patterns in family business research2011In: Book of proceedings: Intelligence and Courage – Family firms’ vision in the era of economic turmoil. Theory-Practice-Policy.:   / [ed] Tomaselli, S. and Montemerlo, D, 2011Conference paper (Refereed)
  • 4169.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Corporate Brand Heritage; Not Always About Family History2012Conference paper (Other academic)
  • 4170.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Corporate identity manifested through historical references2009In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 14, no 1, p. 404-419Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this paper is to focus on how firms draw on historical references in corporate marketing. The paper seeks to analyze the logic behind such efforts from a corporate identity perspective and to propose potential risks and/or benefits of doing so. The paper aims to inspire the understanding of how references to history are used in marketing and the outcome of such use.

    Design/methodology/approach – The paper mainly draws on literature relating to corporate marketing and the use of history in organizations. Combining these theories, and pointing at empirical examples, the paper clarifies why references to history can be important mani-festations of corporate identity. The paper comes up with propositions concerning what consequences the reference to history in corporate marketing can have for firms’ marketing strategies and business development.

    Findings – The paper outlines a connection among corporate identity, organizational identity, and image through corporate communications. It suggests that among the range of corporate characteristics, historical references can be particular valuable for corporate communications thanks to the reliability age can provide (as opposed to liabilities of newness). Still, elaborations suggest that the planned use of historical references has both pros and cons in terms of business development.

    Originality/value – Despite the notion that history, as an inevitable and distinctive firm feature, can play an important role in corporate marketing, research on the topic is quite scarce. This paper offers some remedy to this gap by elaborating on the internal and external rationales for applying historical references and how these can be explained in connections between corporate identity and history.

  • 4171.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Corporate identity of family firms: How family businesses refer to family and company history in their marketing efforts2008Conference paper (Other academic)
  • 4172.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Family and Business Heritage Entwined: How Family Businesses Rely on Heritage to Compose Corporate Identity2011Conference paper (Other academic)
  • 4173.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Identifying the Role of Heritage Communication: A Stakeholder-Function Framework2016In: International Studies of Management and Organization, ISSN 0020-8825, Vol. 46, no 4, p. 256-268Article in journal (Refereed)
    Abstract [en]

    This article uses the case of family business to distinguish the range of potential aims and outcomes of corporate heritage communication. In family businesses, the challenges of heritage communication are particularly salient as the past of the firm is simultaneously that of the controlling family. Based on a study of 55 websites of Swedish and German family-owned firms, we classify aims and outcomes of heritage communication with reference to different stakeholders. Our findings elucidate the need to consider various stakeholders when planning heritage communications, and the value of such communication for different corporate functions, such as marketing, management and governance. To aid decision-making we offer a framework to map aims and stakeholders of heritage communication related to a company’s functions.   

  • 4174.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    The dual opening to brand heritage in family businesses2013In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 18, no 3, p. 327-346Article in journal (Refereed)
    Abstract [en]

    Purpose: We seek to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage-based corporate identities and brands.  

    Findings: Based on the construct of brand heritage, we clarify why the entwinement of family and business provides fertile ground for brand heritage. The presentation of a typology of ways to communicate family, firm and family firm history respectively further reveals the varying openings and practices of family businesses in this area. 

    Design/methodology/approach: Our discussion is specifically informed by the literatures on brand heritage, family business, and the notion of hybrid identities. To illustrate our typology of history communication in family businesses we rely on website observations in Sweden and German-based family businesses.

    Research limitations/implications: The paper primarily takes an external marketing orientation and is conceptual. 

    Practical implications: The distinction of two sources of brand heritage in family businesses and the typology of approaches to reflect history in corporate communications should be of interest for practitioners. The findings can serve as eye-opener and instrument in the planning of strategic marketing.   

    Originality/value: We focus on brand heritage and heritage branding from a family business perspective. Being hybrid identity organizations, characterized by entwinement of family and company history, family businesses offer particular perspectives to the heritage brand discussion.

    Key words: Brand heritage, Branding, Corporate communication, Corporate identity, Family Business, History

  • 4175.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Högskolan i Borås.
    Melander, Anders
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Bridging generations – A study of corporate value statements in family firms2011Report (Other academic)
  • 4176.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Melander, Anders
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Bridging generations – A study of corporate values statements in family firms2011In: Book of proceedings: Intelligence and Courage – Family firms’ vision in the era of economic turmoil. Theory-Practice-Policy. / [ed] Tomaselli, S. and Montemerlo, D., 2011Conference paper (Refereed)
  • 4177.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Melander, Anders
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Corporate value statements – a means for family-controlled firms to monitor the agent?2011Report (Other academic)
  • 4178.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Swedish School of Textiles, Borås.
    Melander, Anders
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Executive interventions in the corporate value process2013Conference paper (Refereed)
  • 4179.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Melander, Anders
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Formally stated Corporate Values in Listed Family Firms2010In: The 6th Workshop on Family Firms Management Research: Culture and Values, 2010Conference paper (Other academic)
  • 4180.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Melander, Anders
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Imprints, Self-reinforcement and Active Reinforcement: The Case of Corporate Value Statements2013In: Self-Reinforcing Processes in and Among Organizations / [ed] Jörg Sydow & Georg Schreyögg, Hondmills Basingstoke: Palgrave Macmillan, 2013, p. 162-182Chapter in book (Refereed)
  • 4181.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Craig, Justin
    Bond University, Gold Coast, Australia.
    Marketing from a family business perspective2013In: The SAGE handbook of family business / [ed] Leif Melin, Mattias Nordqvist, and Pramodita Sharma, London: Sage Publications, 2013, p. 423-442Chapter in book (Refereed)
    Abstract [en]

    This chapter adds to the discourse focused on better understanding how the idiosyncrasies of family businesses can be leveraged through marketing. We first present an overview of the essence of contemporary marketing and then review this from a distinctive family business perspective. We evaluate existing literature and relevant family business characteristics to propose how marketing can leverage ‘familiness’. As an output, we distill opportunities for further conceptual and empirical research studies.

  • 4182.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Ramirez-Pasillas, Marcela
    Escuela de Graduados en Administración at Tecnológico de Monterrey México.
    Exploring logics in corporate brand identity formation – the case of family business2010Report (Other (popular science, discussion, etc.))
    Abstract [en]

    Purpose:  The aim of this paper is to understand the logics at work when companies establish their corporate brand identities. Essential to this quest is to understand the reasoning of which corporate traits to communicate. As a case in point we target firms that make reference to being a “family business” on their websites and investigate their decision to include this feature in corporate brand identity.

     

    Design/methodology/approach: Interviews are made with 14 CEOs in 12 companies. Through discourse analysis, we identify three logics for the selection of corporate brand identity features; the habit, organic and intended logics. On account of these findings, we develop a three logics model of corporate brand identity formation; proposing differences between arbitrary, emergent and strategic processes.

     

    Findings: Our results highlight how decisions that define corporate brand identity are not necessarily a consequence of rigorous marketing planning, but are sometimes made without concern for marketing matters.

     

    Research limitations/implications: The current research is limited in terms of the sample size and geographic origin. The sample was chosen to vary in size and industry but primarily reflects small and medium-sized enterprises, all in a Swedish context. The focus on family business as facet of corporate brand identity is another limitation. Given the inescapable connection of the feature family business to individuals in the firm, it could imply a somewhat special case.

     

    Originality/value: Research on corporate brand identity is still largely conceptual. Based on empirical exploration, our paper reveals that varying logics lead to corporate brand identity formation. We introduce a theoretical model to guide further research.

  • 4183.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Ramirez-Pasillas, Marcela
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Exploring the logics of corporate brand identity formation2012In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 17, no 1, p. 7-28Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to explore and analyze the logics at work when companies decide what corporate features to communicate; which eventually also accounts for their corporate brands identities.  

    Design/methodology/approach: As a case in point, we focus on the concept “family business” and investigate the rationale among companies to make particular reference to being such a company on their websites – a decision we interpret as part of the corporate brand identity formation. Interviews are made with 14 CEOs in 12 small and medium-sized family enterprises in a Swedish context. We employ a discourse analysis to distinguish patterns of corporate feature selection. 

    Findings: Our results highlight how decisions that define corporate brand identity are not necessarily a consequence of rigorous marketing planning, but are sometimes made without concern for marketing matters. We identify three logics for the selection and formation of corporate brand identity features; the habit, organic and intended logics. On account of these findings, we develop a three logics model of corporate brand identity formation; proposing differences between intuitive, emergent and strategic processes. In the intuitive process, managers construct brand identity based on tradition, instinctive beliefs and self perception. In the emergent process, the decision surfaces from active interplay between self-perception among managers and the company’s identity. In the strategic process, the decision is a product of an explicit brand strategy with focus on corporate communications.

    Research limitations/implications: The sample size is small. No large firms are included. We focus on one corporate feature, namely, being family business. 

    Originality/value: Research on corporate brand identity is still largely conceptual. Drawing on empirical findings, this paper contributes to available theory and to practical insight. 

    Key words: Corporate brand management, corporate brand identity, marketing communications, family business.

  • 4184.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Ramirez-Pasillas, Marcela
    EGADE Zona Centro at Tecnológico de Monterrey.
    Family as part of the corporate brand: spotting the ambiguous, emergent and strategic forms of identity creation2009In: Global Perspectives on Family Business Developments: Theory, Practice, Policy / [ed] Putziouris, P. & Hadjielias, E., Nicosia, Cyprus: International Family Enterprise Research Academy , 2009Conference paper (Refereed)
  • 4185.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Scandelius, Christina
    Brunel University, London, UK.
    Corporate Heritage in CSR Communication: A means to responsible brand image?2013In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 18, no 3, p. 362-382Article in journal (Refereed)
    Abstract [en]

    Purpose: This paper explores whether corporate heritage as a component in planned communications can be important to foster a responsible corporate brand image among consumers. 

    Design/methodology/approach: A research model with three hypotheses was created and tested through linear multiple regression analysis, including 199 brands. The dependent variable, responsible brand image, was obtained from a Swedish consumer survey (n=8015). The independent variables were measured through content analyses of the brands' webpages.  

    Findings: The findings support that presence of corporate heritage in CSR communication is positively related to responsible brand image with consumers. It is notable that the results indicate that corporate heritage identity on its own does not influence positive consumer perception on responsibility, unless it is linked to CSR communication.

    Research limitations/implications: Previous research has indicated the significance of cultural context on what constitutes effective CSR communication. As this study is limited to a Swedish consumer sample, we therefore recommend further research including a wider national context in order to validate the findings.

    Practical implications: Our study and findings can inspire and inform companies how corporate heritage can be utilised in brand communications to facilitate CSR credibility among consumers.

    Originality/value: By introducing history and heritage as a perspective on CSR communication and responsible brand image, we add to the growing literature on corporate heritage identity and branding. The findings also add to the CSR communication literature calling for more knowledge on elements that build effective CSR communication.

    Key words: Brand image, Consumer perception, CSR, CSR communication, Corporate heritage identity, History, Heritage

  • 4186.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wigren, Caroline
    Lund University.
    Are not multinationals also community actors?: Challenging the notion of small versus large firm corporate social responsibility2008In: CRRC 2008 Conference Proceedings: The corporate responsibility research conference 2008, 2008Conference paper (Refereed)
  • 4187.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wigren, Caroline
    Lunds Universtitet, CIRCLE.
    Challenging the importance of size as determinant for CSR activities2009In: Management of environmental quality, ISSN 1477-7835, E-ISSN 1758-6119, Vol. 20, no 3, p. 255-270Article in journal (Refereed)
  • 4188.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wigren, Caroline
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Corporate Social Responsibility: not so easy to identify2005In: 18th Scandinavian Academy of Management (NFF) Aarhus, Danmark, 2005Conference paper (Other academic)
  • 4189.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wigren, Caroline
    Företaget som samhällsentreprenör2009In: Samhällets entreprenörer: en forskarantologi om samhällsentreprenörskap, Stockholm: KK-stiftelsen , 2009, p. 39-55Chapter in book (Other academic)
  • 4190.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wigren, Caroline
    Lunds Universitet.
    How social intrapreneurship becomes marketing: within and beyond the focal firm2009In: Marketing and Entrepreneurship: Proceedings of AUMEC 2009 / [ed] Kocak, A., Ambibola, T., Özer, A., and Watkins-Mathys, L., 2009Conference paper (Refereed)
  • 4191.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wigren, Caroline
    CIRCLE, Lund University.
    The market as panopticon: Explaining differences in CSR accounts2009In: 2009 Academy of Management Annual Meeting Proceedings, 2009Conference paper (Refereed)
  • 4192.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Wigren, Caroline
    Lunds universitet.
    What if it is not family that makes a difference? Reinterpreting findings on family business and CSR2009Conference paper (Refereed)
  • 4193.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Butikens samhällsansvar: Om Innebörden av samhällsansvar i handeln2011Report (Other academic)
  • 4194.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate community responsibility as an outcome of individual embeddedness2014In: Social Responsibility Journal, ISSN 1747-1117, E-ISSN 1758-857X, Vol. 10, no 2, p. 297-315Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this article is to improve our understanding of the nature of social responsibility in actual practices and, specifically, the influence of individuals on these processes. 

    Design/methodology/approach: An abductive approach is applied (Alvesson and Sköldberg 1994), i.e. theory is developed by moving between theory and four empirical cases. The storeis highlight the importance of the individual and closeness to local stakeholders and the presence of overlapping rationales.

    Findings: The individuals’ simultaneous roles – as owners, managers, and community members – influence how they are held or see themselves as accountable and how they account for the firms’ engagement in the community. The activities are conducted in the name of the firm but originate from private as well as business-oriented concerns. Our conclusions encourage an extension of the CSR construct to approach it as an entangled phenomenon resulting from the firm and the individual embeddedness in internal and external cultures.

    Originality/value: This study brings the individual managers and owner-managers into focus and how their interplay with the surrounding context can create additional dimensions of accountability, which impact on the decisions taken in regard to CSR. A micro-perspective is applied. Corporate community responsibility, particularly in smaller and rural communities, contributes to recognize and understand how individuals influence, and are influenced by CSR.

  • 4195.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate responsibility practices among Swedish retailers - contrasting chains and single stores in view of the resource-based view2010Conference paper (Other academic)
    Abstract [en]

    Research on corporate social responsibility (CSR) and sustainability is yet limited in regards to retail. A number of studies investigate the occurrence and nature of CSR in retail. However, the scope of retailers included is limited and many studies are descriptive. On account of business model variations in the retail industry, individual stores and store managers face different situations concerning resources and competencies. Presuming that a store’s resource base is related to its CSR strategy and management, this paper aims to investigate if single stores and stores belonging to a chain differ in their CSR practices. Results from a quantitative telephone survey, conducted with 200 Swedish store managers, confirm that individual stores and chain stores do, in many regards, differ in how they practice CSR. The significant differences are interpreted in relation to organizational resources, such as financial and human capital, supply chain control, and administrative tradition. In regards to retailing research, the study supports an expansion of CSR research in retail, from descriptive (what and how?) to exploratory (why?). On a theoretical level, the study supports the basic assumption that organizational factors like governance and accessibility of resources can explain variation in CSR management.

  • 4196.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate responsibility practices among Swedish retailers: A resource-based view on differences between chain stores and independent stores2012In: Nordic Retail Research – Emerging diversity / [ed] J. Hagberg, U. Holmberg, M. Sundström & L. Walter, Göteborg: Bokförlaget BAS, 2012Chapter in book (Other academic)
  • 4197.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate responsibility practices in Swedish retail – identifying differences between independent stores and chain stores.2011Report (Other academic)
  • 4198.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Florin Samuelsson, Emilia
    Gothenburg School of Business, Economics and Law.
    Exploring the influence of social embeddedness and micro accountability on regional corporate responsibility2010Report (Other academic)
    Abstract [en]

    Literature on corporate social responsibility (CSR) is yet vague concerning who is being held responsible; for what, by whom. Corporations are commonly treated as the focal actors of interest. We explore the notion of micro accountability to shed light on how an individual’s multiple roles and memberships (e.g. as private person; business owner and/or manager, community inhabitant, or business network member) translate to regional corporate responsibility. Stakeholder theory and interpretive accounting literature constitute the basis of our discussion. Illustrations derived from fieldwork on Swedish SMEs support our conclusions. We conclude that the accountability of owner-managers to a range of local stakeholders influences the company’s CSR activities. The paper adds to current research by emphasizing and exemplifying the importance of people and their social embeddedness for CSR activities and outcomes.

  • 4199.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Wiklund, Johan
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The Risk-taking Behaviour of Rapid Growth SMEs1999In: The Third International Stockholm Seminar on Risk Behaviour and Risk Management., 1999Conference paper (Other scientific)
  • 4200.
    Blomdahl, Christina
    et al.
    Institute Care and Health Science, Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden.
    Gunnarsson, Birgitta A.
    Institute Clinical Neuroscience and Rehabilitation, Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden.
    Guregård, Suzanne
    Södra Älvsborg Hospital, Region Västra Götaland, Borås, Sweden.
    Rusner, Marie
    Institute Care and Health Science, Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden.
    Wijk, Helle
    Institute Care and Health Science, Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden.
    Björklund, Anita
    Jönköping University, School of Health and Welfare, HHJ, Dep. of Rehabilitation. Jönköping University, School of Health and Welfare, HHJ. ADULT.
    Art therapy for patients with depression: expert opinions on its main aspects for clinical practice2016In: Journal of Mental Health, ISSN 0963-8237, E-ISSN 1360-0567, Vol. 25, no 6, p. 527-535Article in journal (Refereed)
    Abstract [en]

    Background: Art therapy is based mainly on clinical experience and is rarely described and evaluated scientifically. There is a need for further exploration of its use in patients with depression.

    Aim: The aim of this study was to explore what experts consider to be the main aspects of art therapy in clinical practice for patients with depression.

    Method: Eighteen occupational therapists experienced and educated in art therapy participated. The experts answered three rounds of Delphi questionnaires and ranked their agreement with 74 assertions. Consensus was defined as 70% or higher.

    Results: The experts agreed more on assertions about theoretical frames of reference than about clinical practice. The main aspects of art therapy were agreed to be the patients’ opportunity to express themselves verbally and through making art. It was equally important that art tasks provided an opportunity to address depressive thoughts, feelings, life experiences, and physical symptoms.

    Conclusions: Experts in the field of art therapy considered that the main aspect of clinical practice in art therapy for patients with depression is that art themes should promote expression related to both to depression and personal history.

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