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  • 3801. Zellweger, Thomas
    et al.
    Nordqvist, Mattias
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Nason, Robert
    Why do firms strive for non-pecuniary performance outcomes?2008In: Annual Meeting of the Academy of Management, 2008Conference paper (Refereed)
  • 3802.
    Zeng, Zhaocheng E.
    et al.
    McMaster University, Hamilton, ON, Canada.
    Honig, Benson
    McMaster University, Hamilton, ON, Canada.
    How should entrepreneurship be taught to students with diverse experience? A set of conceptual models of entrepreneurship education2016In: Models of start-up thinking and action: Theoretical, empirical and pedagogical approaches / [ed] Jerome A. Katz , Andrew C. Corbett, Emerald Group Publishing Limited, 2016, p. 237-282Chapter in book (Refereed)
    Abstract [en]

    Entrepreneurship education has been largely treated as a pedagogical "black box." Despite the emergence of popular entrepreneurship models such as business planning, the lean startup, or business model canvas, neither theoretical nor pedagogical foundations are typically evident. This limits the accumulation of useful evidence that could inform better teaching practices. In this chapter, we develop a set of conceptual models anchored in learning theory regarding how entrepreneurship education should be taught to students. These conceptual models are built on the techniques of entrepreneurship pedagogy such as experiential education. They are developed for three groups of students: students without any, entrepreneurship experience, students with previous entrepreneurship experience, and students who are currently running their start-ups. A set of potential variables that could be used for course evaluation purposes is also included. The proposed models meet the needs of students with different levels of entrepreneurship experience. Theoretically, we demonstrate that entrepreneurship students should not be treated as a homogeneous group, as they have different levels of startup experience and different educational needs. Lecturers of entrepreneurship programs could choose the suitable model proposed in this chapter in teaching based on the characteristics of their students. The chapter provides novel insights with regard to how entrepreneurship programs should be designed for students with different levels of entrepreneurship experience.

  • 3803.
    Zeng, Zhaocheng
    et al.
    McMaster University, Hamilton, ON, Canada.
    Honig, Benson
    McMaster University, Hamilton, ON, Canada.
    A study of living wage effects on employees' performance-related attitudes and behaviour2017In: Canadian Journal of the Administrative Sciences, ISSN 0825-0383, E-ISSN 1936-4490, Vol. 34, no 1, p. 19-32Article in journal (Refereed)
    Abstract [en]

    Despite the surge of interest in living wage research, most studies pay little attention to the effect of living wages on employee attitudes and behaviour. We examine the differences between living wage and minimum wage workers on three attitudinal and behavioural outcomes: affective commitment, organizational citizenship behaviour (OCB), and turnover intention. We also examine the effects of training and benefits on the three outcomes. Results show that living wage workers have higher affective commitment and lower turnover intention. Training and benefits also improve workers' attitudinal and behavioural outcomes variously.

  • 3804.
    Zetterlund, Ellen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Theander, Anna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    An exploratory study of the current state of human capital reporting in Swedish state-owned enterprises: With reference to integrated reporting2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background:      Employees are often regarded as the firm’s most valuable resource, despite, there are not yet a common accepted approach for how to account for those. Nowadays, businesses tend to report about their human capital by including voluntary disclosures in the year end reports. Thus, the more recent problem stems in what to include and how to display it, to assist corporations, networks of business practitioners, NGOs, academics and governments have developed frameworks for sustainability reporting namely, the Global reporting initiative (GRI) and the International integrated reporting council (IIRC). Research within the field of human capital disclosures is nothing new, yet few researchers have turned their eye toward the context of state-owned enterprises.

     

    Purpose:             The purpose of this paper is to get an insight in how Swedish state-owned companies disclose about human resources in their year-end corporate reports. Furthermore, this thesis aims to map potential patterns and dissimilarities in respect to size, sector and report format, especially if  integrated reporting has an influence on what type and number of disclosures made by the company

     

    Method:              This study is exploratory in terms and uses a content analysis with a disclosure index to collect the data. The disclosure index was partly based on previous literature, and the GRI framework but also recognized information during the data-collection process. The data used was secondary and obtained from corporate annual reports that was collected from the company websites.

     

    Conclusion:        The results show that the SOEs tend to disclose more about the welfare of the employees than employee contribution to the value creation process of the company. Furthermore, integrated reporters showed a no tendency to report in a larger extent than other entities. The study shows that corporate size, in terms of number of employees, influence the extent of disclosure. Thus, the larger company, the higher amount of disclosures. There were also found differences of reporting among sectors, where companies particularly exposed with a high-risk work environment tended to disclose more information.

  • 3805.
    Zhan, RongHao
    Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management (CeLS).
    Time-based process mapping based on a case study of IKEA’s appliances’ transit2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This research will focus on how applied the Time-based process mapping applied into the practical case. By comparing the difference between traditional process mapping tools and Time-based process map(TBPM), this research find out which kind of company and situation is suitable for TBPM and the reasons why the TBPM is suitable for this situation. The major research happens at IKEA’s DC terminal in Torsvik, Jönköping, Sweden. The holistic process will be mentioned in the beginning of the research, in order to better understand the current state in IKEA’s distribution centrel. 

  • 3806.
    Zhang, Xiaole
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Gu, Peixin
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    On the Relationship between CSR and Financial Performance: An empirical study of US firms2012Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    Corporations  care  more  and  more  about  their social  responsible  performance,  and  this stands to reason. Conscience, business ethics and pressure of public opinion are playing important  roles. Furthermore,  some  evidence  shows that  better  CSR  performance  may bring the financial performance of a corporation to a higher stage. The purpose of this study  is  to  investigate  the  relationship  between  corporate  social  responsibility  (CSR) and corporate financial performance (CFP). Drawing on the triple bottom line principle and the stakeholder theory, we divided the stakeholders that corporations should take re-sponsibility  for  into  seven  categories: shareholders,  employees,  customers,  suppliers, creditors, community and environment (natural environment).  We  used  a quantitative  method  to  conduct the empirical  study. The  empirical  study  is based  on  samples  of 95 US  listed  firms.  We  have  used  seven CSR  indicators  as  inde-pendent variables and the CFP index as dependent variable. The independent variables concern CSR performance on shareholders, customers, suppliers, creditors, employees, community  and  environment.  SPSS  software  was  used  as  a  help for investigating  the correlation  between  the  dependent  variable  and  each  independent  variables.  We  run  a multi-index  regression  using  the  indexes  we  calculated  or  got  directly  from  databases. There is a significant positive short-term relationship between CSR for employees and CFP and a significant negative short-term relationship between CSR for community and CFP. Our  main  results  show  that the  seven  groups  of  stakeholders  (including  environ-ment) can be divided into three groups: fast responders, long term responders, and occa-sional supporter.

  • 3807.
    Zhang, xiaotong
    et al.
    Jönköping University, Jönköping International Business School.
    Shan, kun
    Jönköping University, Jönköping International Business School.
    Influential Factors on Purchase Intention Of Video Game Products2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 3808.
    Zhao, Guosheng
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    CSR and its Impact on Consumer Behavior: A Study of the Cosmetic Industry2012Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Problem: CSR appears frequently in various kinds of reports of different corporations. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. The cosmetic industry has been criticized a lot on CSR because of unethical and unsustainable business activities. Renowned companies in the cosmetic industry are working on different CSR initiatives, but no single study has been done on CSR and its impact on consumer behavior in the cosmetic industry. It is of critical importance to investigate consumers’ awareness of CSR, and to explore consumers’ attitudes and tendency of purchase behavior toward CSR in the cosmetic industry.

    Purpose: The purpose of the thesis is to investigate consumers’ awareness of CSR in the cosmetic industry and channels consumers get CSR information from. Furthermore, the aim is to investigate consumers’ attitudes on different CSR activities and how consumers’ purchasing behaviors are affected by these CSR activities.

    Theoretical perspective: The study combines stakeholder theory with theory on CSR’s impact on consumers’ attitudes and behavior. It refers to consumers as one important stakeholder group for a corporation.

    Method: A quantitative method is used in the study. Primary data of consumers’ awareness of CSR, consumers’ attitudes and tendency of purchasing behavior were collected through an online questionnaire. The results of the questionnaire were analyzed and interpreted.

    Conclusions: Consumers get CSR information of the cosmetic industry from different channels. Consumers’ CSR information about the cosmetic industry is between “poor” and “average”. They expect cosmetic companies to communicate more about CSR with the public. CSR is not an important factor that influences consumers’ purchase decision. However, consumers are willing to pay more for cosmetic products made in socially responsible ways. Consumers believe it is important that cosmetic companies fulfill their legal and ethical responsibilities, but they do not ask cosmetic companies to be philanthropically responsible.

  • 3809.
    Zheng, Ruoxi
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Jiang, Nan
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Cross-border acquisitions in Chinese manufacturing industry: An institutional perspective2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Cross-border acquisitions as effective strategic choicesare used widely to enhance competitive advantages inChinese enterprises in manufacturing industry. The decisionmaking is influenced by certain institutions under theuniqueness of Chinese socialism system. This study investigatesthe influence of institutions towards the decisionmaking of cross-border acquisitions.

    The study aims to build a conceptual model to identifythe major regulative institutions and how they are influencingthe decision making of cross-border acquisitionsin Chinese manufacturing industry.

    The study conducts a case study on Lenovo and Geelybased on secondary data to investigate the influence ofregulative institutions on cross-border acquisitions.

    The decision making of cross-border acquisitions inmanufacturing enterprises is influenced by regulative institutionsfrom international and national level which presentedin three ways. First, the supportive regulation institutionscreate a favorable environment for cross-borderacquisitions. Second, government promotes cross-borderacquisitions by using policy as guidance. Third, the imperfectof the legal system impede the organizationsprogress.

  • 3810.
    Zhong, Lijing
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Role of Content in Facilitating Social Media Engagement with Consumers in China: - A study on foreign fashion brands on Sina Weibo2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
  • 3811.
    Zhou, Haoyong
    et al.
    Keele Management School, Staffordshire, UK.
    He, Fan
    Department of Finance, School of Business, Central Connecticut State University, New Britain, CT, United States.
    Wang, Yangbo
    SKK Graduate School of Business, Seoul, South Korea.
    Did family firms perform better during the financial crisis?: New insights from the S&P 500 firms2017In: Global Finance Journal, ISSN 1044-0283, E-ISSN 1873-5665, Vol. 33, p. 88-103Article in journal (Refereed)
    Abstract [en]

    This paper provides new evidence on whether family firms performed better during the global financial crisis (2008–2010). Using the dataset of the S&P 500 nonfinancial firms during the period 2006–2010, we find that family firms outperformed nonfamily firms during the crisis. Among family firms, the ones that contributed to the outperformance were those where the founder was still present. We also find that during the global financial crisis, founder firms invested significantly less and had better access to the credit market than nonfamily firms. Our analysis suggests that the superior performance of founder firms is largely caused by their having less incentive to overinvest in order to boost short-term earnings during the crisis. 

  • 3812.
    Zhou, Shoujin
    et al.
    Peking University, China.
    Caccamo, Marta
    University of International Business and Economics, China.
    Review And Revision: Theory And Practice of Corporate Philanthropy in China2013In: Journal of International Business Ethics, ISSN 1940-1485, Vol. 6, no 1/2, p. 42-56Article in journal (Refereed)
    Abstract [en]

    Corporate philanthropy has played an indispensable role in public welfare areas 1 in China since its emergence in the 1990s. As an "emerging philanthropic market" (Michon & Tandon, 2012) where entrepreneurship or corporate citizenship is still to be entrenched in the society, the progress of corporate philanthropy in China is crucial for cultivating the philanthropic spirit of society and fostering the growth of civil society. Therefore, it is worthwhile to pay more attention and make more investigation into the theory and practice of corporate philanthropy in China (Lu, 2002; Ge, 2007). The present paper aims to make a general review of the state of this particular area and to discuss potential ways to optimize current frameworks.

  • 3813.
    Zhou, Taoyuan
    et al.
    Jönköping University, Jönköping International Business School.
    Liu, Huarong
    Jönköping University, Jönköping International Business School.
    Empirical study on CAPM on China stock market2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 3814.
    Zinn, Marian
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Johansson, Helen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Student Recruitment for the Mobile Generation: An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an increasingly significant role in the decision-making process of potential students and this trend has created the need to adopt new forms of marketing through mobile devices to stay relevant with a new mobile generation of students.

    Purpose: Despite the growing significance of mobile marketing for HEIs, little is still known about the phenomenon of mobile marketing for student recruitment within a higher education setting. Hence, the purpose of this thesis was to fill this knowledge gap by exploring how and why mobile marketing can be used during the student recruitment process from the perspective of education-marketing practitioners.

    Method: The research gap addressed in this thesis called for existing mobile marketing concepts to be introduced to the field of higher education marketing. Hence, in alignment with abductive reasoning, the starting point of the research was the creation of a theoretical framework that integrates theory on mobile marketing tools with the student recruitment process. Subsequently, through a collective case study design, exploratory qualitative research was undertaken amongst ten universities and four education-marketing agencies to learn about exemplary cases of mobile marketing practice in HEIs. Empirical data was collected from semi-structured interviews with 16 informants, as well as relevant documents to gain a rich understanding of the phenomenon of mobile marketing for recruiting new students.

    Results & Contribution: This thesis extends the higher education marketing literature by making a first contribution towards conceptualising mobile marketing for student recruitment. The empirical study revealed ten major categories of mobile student recruitment tactics to engage with potential students on mobile devices, and provides new insights on how and for what purpose these tools can be used to recruit new students. Furthermore, a conceptual model of mobile marketing for student recruitment was developed, which helps to understand how mobile marketing can be applied to the student recruitment process. The study is particularly relevant for education marketers, as it provides practitioners with new knowledge about the opportunities presented by mobile marketing channels to communicate with their main target audience. Specifically, the study provides empirical evidence of mobile marketing practices in the industry and a set of specific recommendations. Additionally, the new model may provide a framework for developing a mobile recruitment strategy for HEIs.

  • 3815.
    Zolobova, Julia
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Björk, Helena
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sysoeva, Anastasia
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Rise of a Global Start-Up: A Study of the Internationalization Process of a Born Global Firm2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose

    This study explores the internationalization pathway of the Born Global, The Company, when entering the Mexican market.

    Background

    Companies have recently started realizing the importance of “being green” for their customers. Market demand shifts towards more natural and renewable materials that can prevent damage and enhance the well-being of individuals and societies.  Therefore, the market for biodegradable materials is growing and is full of possibilities. Today, many additives suppliers operate globally. Born Global firms stand out with their approach to the internationalization process. It is interesting to find out the uniqueness of the Born Global firm’s internationalization pathway, their motivation and behavior.

    Method 

    Qualitative data was collected through two in-depth semi-structured interviews with two top management team members of The Company behind the case study. Before the two main interviews, 4 pre-interviews took place, which helped the authors to become familiar with the environment and operations of the company.  This data was complemented with secondary data obtained though literature reviews.  

    Conclusion

    The authors were able to find several gaps in the Integrative Model of Small Firms Internationalization, by Bell et al. (2003). Firstly, they found that not all Born Global firms have a Home market to return to. Secondly, it was clear that the model was too rigid in its segmentation of types of Born Global firms. According to the research done by the authors, a firm can act as both an innovator and adopter, as a “Knowledge-intensive” and “Knowledge-based” firm, and can target both a niche and a mass market simultaneously.

  • 3816.
    Zolotareva, Evgeniya
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Korotina, Anastasija
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Using Online Surveys to Improve Customer Loyalty2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 3817.
    Zutautaite, Irma
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Granlund, Sara
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Greenwashing and Codes of Conduct: Actions vs. Claims2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by deceiving marketing strategies. The field of CSR is constantly ex- panding and greenwashing is one of the relatively new and very current issue in today’s society. Therefore the awareness of the issue need to be there for the public to be able to make more informed active decisions.

    Purpose: This thesis aim to shed light on the current day issue that is greenwashing and its connection to some of the most successful and fastest growing multinational compa- nies within the clothing and retail industry.

    Method: The thesis is based on a qualitative research approach with consist multiple case study of six multinational clothing and retail companies. The data has been collect- ed through website observations, news articles, media and through a questionnaire based on greenwashing awareness, which was analysed through a interlaced case com- parison.

    Conclusion: The observation made of six well known clothing brands showed the ex- istence of common trend of companies using a long and complicated way to implement their codes of conduct and therefore making the issue of greenwashing existent. Obvi- ously, this problem has a huge impact on any company’s stakeholders and the actual problem and controversy of this topic is how one could make rational and aware deci- sions if the essential information is difficult to access. Until this issue is highlighted in a public matter, people will stay unaware and inactive to find the information needed to make informed decisions.

  • 3818.
    Åberg, Tomas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lofthammar, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Ekonomisk och sportslig styrning i elitidrottsföreningar: En studie av Jönköpings stoltheter2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    The purpose with the thesis is to describe how elite sport association´s deals with economic and athletic control. From the purpose we are going to analyse how the associations works to reach their objectives. We are also going to investigate which social aspects the as-sociations have in the society.

    We have chosen to define the thesis to sport associations. The associations we have chosen to work with is the ice hockey association HV71, the soccer association Jonkoping’s Södra IF and the handball association IF Hallby HK which athletically and organisational turns out in different levels where HV71 is the largest one and IF Hallby HK is the smallest.

    We used qualitative approach where we interviewed respondents from each association. This since we wanted to have a complete and a good comprehension for the chosen subject field.

    The thesis has shown that the extension of the professionalism in the sport associations are immediate abundant by how large the organisation is and how large the economic turnover the association has. When it comes to the control of the economic the associations has irrespective of the size a follow-up of the economy and budget that in major are equivalent to each other. Further on it has been shown that the further the organisation has been developed the more plain the associations works with pronounced visions and goals in the control of the organisation.

    When it comes to the sport associations and their social aspects we experience that they are well aware of about their important task to fill through their youth activities. In coopera

    tion with the municipality, the industry and the associations there is a lot left to develop. They all got their special interests but since they are active in the same city they also got common interests. If there are successful associations in the city they contribute to the lo-cal development.

  • 3819.
    Åberg, Tomas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Accounting and Finance.
    Lofthammar, Christian
    Jönköping University, Jönköping International Business School, JIBS, Accounting and Finance.
    Hållbar och framgångsrik?: samband mellan hållbarhetsprestanda och finansiella aspekter i börsföretag2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Many companies have historically forced their interests through without any thoughts about the future needs of the humans and the society. In the last few years voices have been raised for a change, companies need to take their responsibility regarding sustainable development.

    The purpose of the report is to describe and explain possible relations between sustainabil-ity performance of companies and profitability, valuation, industry and size respectively.

    To be able to judge the sustainability performance of the companies Folksam (2006a) have been used. This is a solid investigation of the companies listed on the A- and O-lists of the Stockholm Stock Exchange by the end of 2005. The sustainability marks have been com-pared with the chosen key values for each hypothesis respectively. With this quantitative data as foundation, a quantitative approach and a deductive method have been used.

    In the first area of the investigation, profitability, the authors found correlation for the main hypothesis between sustainability performance and “Return on Total Assets” through a statistical test. The level of significance was very good and the correlation was lightly positive. The sub hypothesises showed no significance why a conclusion of relationship could not be drawn. Earlier studies in the area have mostly reported about positive relations which consequently are not supported. Regarding company valuation, the p/e-ratio is the most used key value and has therefore been chosen as main hypothesis. This investigation showed the best possible level of significance and a good, negative correlation. Further on the sub hypothesis did not show any significance. As the p/e-ratio is the key value of most importance the authors states a relationship between sustainability performance and valuation. This conclusion is in line with the earlier Swedish report by Hassel et.al. (2005) but contradicts the result from several foreign studies. The third investigation about the re-lationship between sustainability performance and industry showed a significant relation-ship. The industries which had the best sustainability performance were the Forest industry followed by “Vehicles & Mechanical engineering”, “Building” and “Mining & Metal”. Among the worst placed were different service industries like “IT”, “Media & Entertain-ment” and “Services”. This supports the theories which state that those with the highest risk regarding the influence on the environment and human rights also perform the best sustainability work. The last investigation was about the relationship between sustainability performance and the size of companies. The correlation test showed a palpable relation which also corresponds with the theories in the area. The relationship between sustainability performance and company size is positive.

  • 3820.
    Ågren, Maria
    et al.
    Jönköping University, Jönköping International Business School.
    Bengtsson, Åsa
    Jönköping University, Jönköping International Business School.
    Lundquist, Hanna
    Jönköping University, Jönköping International Business School.
    Studies Abroad an Investment for the Future?: A Study of What is Valued in the Recruitment Process2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    Introduction

    Boarders are shrinking, the world becomes more internationalized and the globalization of society has resulted in increasing demands on universities to adjust their education to the labor market. A growing interest among Swedish students to study abroad and re-ceive an international experience has increased as well. The changes in the environment have affected organizations’ recruitment processes and how they manage their human resources.

    Problem

    Today an ordinary education is not enough, you need to have something unique, some-thing that makes you stand out in the crowd. As a student you are encouraged to study abroad, and many view this as a possibility to broaden their competence. However, it is not known how future employers value and compensate this experience.

    Purpose

    The purpose of this thesis is to examine how university studies abroad are valued when recruiting white-collar workers. The ambition is to provide prospective and current stu-dents with an understanding of the employers’ view of the subject.

    Method

    The empirical data have been gathered by using a qualitative approach and face-to-face interviews have been conducted with the human resource manager at eleven medium- and large-sized organizations, located in Norrköping, Linköping, and Jönköping.

    Conclusions

    We have come to the conclusion that it is difficult to determine specific competences that are preferable in the selection of white-collar workers, however the candidate’s unique competences are somehow reflected in the personality. Organizations view the study abroad experience as rewarding for the candidates personal development and ma-turity. The university study abroad experience might not be valued higher in the future, but the more knowledge and information available, the larger are the benefits for both the organizations and the candidates.

  • 3821.
    Ågren, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lundquist, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Bengtsson, Åsa
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Studies Abroad - An Investment for the Future?: A Study of What is Valued in the Recruitment Process2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Introduction

    Boarders are shrinking, the world becomes more internationalized and the globalization of society has resulted in increasing demands on universities to adjust their education to the labor market. A growing interest among Swedish students to study abroad and receive an international experience has increased as well. The changes in the environment have affected organizations’ recruitment processes and how they manage their human resources.

    Problem

    Today an ordinary education is not enough, you need to have something unique, something that makes you stand out in the crowd. As a student you are encouraged to study abroad, and many view this as a possibility to broaden their competence. However, it is not known how future employers value and compensate this experience.

    Purpose

    The purpose of this thesis is to examine how university studies abroad are valued when recruiting white-collar workers. The ambition is to provide prospective and current stu-dents with an understanding of the employers’ view of the subject.

    Method

    The empirical data have been gathered by using a qualitative approach and face-to-face interviews have been conducted with the human resource manager at eleven medium- and large-sized organizations, located in Norrköping, Linköping, and Jönköping.

    Conclusions

    We have come to the conclusion that it is difficult to determine specific competences that are preferable in the selection of white-collar workers, however the candidate’s unique competences are somehow reflected in the personality. Organizations view the study abroad experience as rewarding for the candidates personal development and ma-turity. The university study abroad experience might not be valued higher in the future, but the more knowledge and information available, the larger are the benefits for both the organizations and the candidates.

  • 3822.
    Ågren, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Ölund, Martina
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Storytelling: A Study of Marketing Communication in the Hospitality Industry2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector.

    The hospitality industry is one of the largest service sectors, facing fierce competition. Many hotels have a story to share and storytelling is today a buzzword in the industry, but it has not received much attention in the academic world. Therefore, little is known about storytelling from a business administration perspective, more specifically marketing communication, which is our field of interest in this thesis.

    The purpose of this thesis is to study and analyze storytelling and how it is used as marketing communication in the Swedish hospitality industry.

    To fulfill our purpose, a qualitative study with an inductive approach was chosen as suitable. Primary data was gathered through interviews with managers from nine different hotels, which all work actively with storytelling. Theories regarding service marketing, marketing communications, and storytelling helped us to collect appropriate empirical data and also to structure the analysis.

    Storytelling in the hospitality industry is an identity or an image, and the purpose of using storytelling is to be remembered and to mediate a feeling. As a concept, it requires attributes and a certain level of truth is important to remain trustworthy. Furthermore, storytelling facilitates the communication process between the hotels and their customers and it often strengthens customers’ attitudes towards the hotel. Both private and business customers are attracted by stories, but it is easier to communicate the story to large groups during a conference. It is however difficult to mediate the whole concept through marketing communication tools as it is too compound. Storytelling facilitates an integrated marketing communication as it becomes an image and word of mouth is increased due to that people talk about the unexpected.

  • 3823.
    Åhlström, Erik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Unger, Anton Gustav
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Arkrot, William
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Crowdfunding from a Marketing Perspective2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). Even though the marketing aspect of crowdfunding has been researched, there are no clear distinctions of explicitly what marketing values a crowdfunding campaign may entail. This study investigates the two dominating crowdfunding approaches for commercialized ventures, namely, reward- and equity-based crowdfunding. A gap in literature has been identified regarding differentiating reward- and equity-based crowdfunding, in terms of what marketing values they encompass from an entrepreneur’s point of view. The authors’ theoretical position comprehends a connection between crowdfunding and marketing values, which the authors aim to investigate through an exploratory approach. The empirical findings are based upon eleven face-to-face, semi-structured interviews with entrepreneurs who has launched a successful crowdfunding campaign and can thereby be considered experts in the field. Through the empirical findings, the authors were able to identify how each approach creates value for the company. The empirical findings suggest that there are convergences and divergences, differentiating reward- from equity-based crowdfunding. This study aims to support and guide entrepreneurs who want to start a crowdfunding campaign by giving the entrepreneurs directions depending on what marketing values they may seek.

  • 3824.
    Åkerlund, Katarina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Mattsson, Sofie
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    What Value Can Trade Fairs Bring to Companies?: A Study of Elmia Subcontractors2006Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    Background Trade fairs have existed for a very long time but it is still one of the most popular marketing activities performed by companies. One big problem that has faced exhibiting companies for a long time is that it is hard to evaluate what value the trade fairs can bring to the exhibiting company. In rough economical times it is easy for the top management in a company to cut in the trade fair budget since commonly they do not have any numbers providing the benefits of exhibiting. Jönköping is a region where many subcontracting companies are located and it is also seen as a central place in Sweden by many companies since it is ‘close’ to everything. The subcontracting companies do not have any own products but instead make them in close collaboration with their customers. Therefore the meeting with customers is of great importance and the fair is an important medium for meeting with the industry.

    Purpose The purpose of this thesis is to investigate what value the trade fairs bring to the exhibiting subcontracting companies in the Jönköping region.

    Method The method that has been used in this thesis is qualitative with deep interviews with eight companies exhibiting at Elmia Subcontractors. This was done in order to gather data from many companies with different views and perspectives of what value is and what value that trade fairs can bring to their companies. The study is of descriptive character since this is corresponding to the qualitative method used.

    Result The value that the companies receive from the trade fair participation can be summed up in the word quality in the sense of the qualitative meeting, the message, the experience, the image of being economically stable and trust-worthy, to strengthen contacts, to strengthen the brand, internal and financial value, the value in seeing new possibilities, to present new brands and to meet new target groups. In order to ease an evaluation of the fair, the exhibitors should set more short term goals that are easier to measure and that are easier to connect only to the fair.

  • 3825.
    Åsforsen, Linda
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Oldengård, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Nilsson, Caroline
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Leader – Employee Exchange: A review of trust and relationships at IVT2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 3826.
    Öberg, Jacob
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Björmsjö, Lars
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Koll på SOX: En fallstudie av implementeringen av SAP GRC Version 10  inom delar av ABB-koncernen2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Master Thesis in Business Administration within the Civilekonomprogram at Jönköping International Business School

    Title                                   Keeping track of SOX – A case study of the implementation of SAP GRC Version 10 in parts of the ABB Group

    Authors                              Lars Björmsjö, Jacob Öberg

    Tutor                                                        Gunnar Rimmel

    Subject terms            GRC, internal control, SAP, Sarbanes-Oxley Act

    Abstract

    Background (and problem): In the reflections of the accountings scandals that occurred in the beginning of this millennium, legislations have tightened to prevent this kind of event to reoccur. Legislations like SOX provide clear directives on how companies should strengthen their internal controls. Compliance with SOX is a costly affair when, they place heavy demands on internal controls and systems to manage the increased controls. Problem discussion to this thesis is based on the requirements to comply with SOX and how an international company can use a tool like SAP GRC to meet the stricter requirements 

    Purpose: The purpose of this thesis is to conduct a case study on how the process behind the implementation of SAP GRC version 10 looks in a multi-national company such as ABB and the role played by SOX in the implementation process.

    Delimitations: The authors have chosen to delimitate thesis merely to look at the implementation of SAP GRC, and do not look at other players at the market, nor their GRC solutions. Furthermore, the authors have chosen to only look at the implementation of SAP GRC at ABB in the United Kingdom.

    Method: The study has only a qualitative approach. The study is a case study which means that personal contact in the form of telephone interviews has been the only method to gather data for empirical choose of the authors.

    Results and Conclusions: The authors' conclusion of the study acknowledges that SOX has a very important role in the implementation of SAP GRC, and is the main reason for the implementation. Furthermore, it has emerged that the implementation is a very comprehensive work, which is very costly in both monetary and time measures. However the authors have concluded that implementing SAP GRC is the most efficient and cost effective way to comply with SOX from an ABB perspective.

    Discussion: According to the authors opinion there are a few areas for improvement in the use of GRC at ABB, in order to get the most out of the tool and to streamline the management of risks. Due to the lack of current research within the field, the authors would find it very interesting if a scientifically based definition of GRC would be investigated.

     

  • 3827.
    Öner, Özge
    Jönköping University, Jönköping International Business School, JIBS, Economics. Jönköping University, Jönköping International Business School, JIBS, Centre for Entrepreneurship and Spatial Economics (CEnSE). Research Institute of Industrial Economics (IFN), Sweden.
    Retail City: The Relationship between Place Attractiveness and Accessibility to Shops2017In: Spatial Economic Analysis, ISSN 1742-1772, E-ISSN 1742-1780, Vol. 12, no 1, p. 72-91Article in journal (Refereed)
    Abstract [en]

    Retail city: the relationship between place attractiveness and accessibility to shops. Spatial Economic Analysis. This paper explores the role of retailers as an urban amenity. Using data for Swedish rural and city municipalities for 2002–08, ‘accessibility-to-shops’ measures are constructed for the shops in the municipalities and the hosting regions separately to examine the relationship between consumption possibilities and place attractiveness in a spatial continuum. Place attractiveness is proxied by a Q ratio for Swedish housing investment based on Tobin’s Q. Access to stores within municipal market boundaries is found to be relevant for the place attractiveness of city municipalities, whereas no such relationship is evident for rural municipalities.

  • 3828.
    Öner, Özge
    Jönköping University, Jönköping International Business School, JIBS, Economics, Finance and Statistics.
    Retail Location2014Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The thesis in hand presents four individual chapters, all of which explore the spatial aspects of the retail sector. The theoretical framework used in all four papers is vastly rooted in the urban and regional economics literature. Using novel data from Sweden for the application of various econometric methods, the thesis investigates (i) the distance sensitivity of demand and market reach for various types of retail activities, (ii) the spatial composition of retail markets and co-location patterns between the various branches of the sector, (iii) the spatial determinants of independent retailers’ productivity, and (iv) the relationship between the retail sector and place attractiveness.

    The first paper (co-authored with Johan Klaesson) establishes a methodological framework for estimating distance decay and market accessibility for various types of retail activities given a lack of consumer data. The paper addresses the heterogeneous nature of the sector and provides a solid categorization for various types of retail activities. The second paper (coauthored with Johan P. Larsson) employs a unique empirical approach to characterize the location and co-location of retailers in the metropolitan markets. The analysis captures the co-location tendencies between various types of retailers at a highly disaggregated  geographical level, where the importance of access to demand in the pertinent urban landscape is also accentuated.

    In the third paper, I investigate the spatial determinants of retail productivity. The focus of the paper is on the influence of market size and regional hierarchy on the productivity of independent retailers. The results show a higher productivity premium from the immediate market potential for stores located in central markets compared to stores located in non-central markets. On the other hand, regional market potential is found to play an equally important role for the productivity of stores located both in central and non-central markets. In the fourth paper, I address the role of retail as an urban amenity. In the empirical analysis, to capture the relevance of consumption possibilities for place attractiveness, “access to stores” measures are constructed for both the municipal and regional levels. Although consumption possibilities in the region are found to be positively associated with the place attractiveness of both rural and city municipalities, store access in municipal market boundaries is found to be relevant only for the place attractiveness of city municipalities.

  • 3829.
    Örn, Marcus
    et al.
    Jönköping University, Jönköping International Business School.
    Zaar, Gustav
    Jönköping University, Jönköping International Business School.
    Dahl, Simon
    Jönköping University, Jönköping International Business School.
    Kassaflödesvärdering: En studie i hur antagandena påverkar företagsvärdet2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Bakgrund

    Antalet svenskar som sparar i aktier har på 20 år mer än fördubblats. Värderingsmetoderna har genom tiderna förändrats. Kassaflödesvärdering dominerar för tillfället tillvägagångssätten att värdera företag/aktier. Det debatteras huruvida kassaflödesvärdering är en pålitlig metod eller ej. Det finns flera kassaflödesmodeller att välja bland. Modellerna bygger på många komplexa antaganden som kan påverka resultatet av värderingen.

    Syfte

    Syftet med undersökningen är att: undersöka och analysera hur kassaflödesmodeller används vid aktievärdering samt hur vridbarheten påverkar användbarheten. Vidare ska vi presentera vilka viktiga antaganden som behövs göras för kassaflödesmodeller och uppvisa hur de inverkar på kassaflödesvärderingen.

    Metod

    Utifrån syftet valdes att använda en kvalitativ metod med personliga och telefonintervjuer som verktyg. Valet av metodansats och verktyg baserades på att djupgående information behövdes för att uppnå syftet

    Slutsats

    Det finns ett flertal kassaflödesmodeller att välja bland; Dividend-Discount modellen, Fritt KassaFlöde till Aktieägare modellen, och Fritt KassaFlöde till Företaget modellen. Undersökningen visade att det är Fritt KassaFlöde till Företaget modellen som nästan uteslutande används mest. Det finns tre olika varianter av dessa kassaflödesmodeller; en med en konstant fas av tillväxt, en med två faser av tillväxt och en med tre olika faser av tillväxt. Det är varianten som behandlar tre olika faser av tillväxt som uteslutande används mest. Anledningen till detta är at den är närmast tillväxtförfarandet i verkligheten. Kassa-flödesmodellerna bygger på komplexa antaganden som i hög grad påverkar värdet, de är alltså vridbara. De antaganden som påverkar värdet mest är: tillväxten, diskonteringsfaktorn och räntan. En ökning i tillväxtantagandet ökar värdet. Ökar diskonteringsfaktorn kommer värdet att minska. Räntan påverkar inte värdet i så stor utsträckning men förändringar i räntan påverkar andra antagandena. Kassaflödesmodellernas vridbarhet har bevisats begränsa användbarheten. Kassaflödesvärdering bör användas som ett komplement till andra värderingsmetoder.

  • 3830.
    Östberg, Jacob
    et al.
    Stockholm University.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Return of the Living Dead: An Exploration of Brands in Liminal Market Space2011Conference paper (Other academic)
  • 3831.
    Österberg, Emmy
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lundell, Emil
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lindahl, Simon
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How Micro Retailers Remain Competitive and Successful: A Case Study of Våran Kåk2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The competitive environment in today’s retail industry, with large corporations as well as increased competition from e-commerce, has resulted in the share of sales of micro retailers declining and their competitive position weakened in relation to the larger organisations. However, there are still micro retailers that have been able to stay successful.

    This thesis has implemented an in-depth case study of Våran Kåk, a micro retailer within the apparel sector in Jönköping. Våran Kåk has been able to remain successful despite the increased competition within their industry. The empirical investigation consists of interviews conducted with a manager as well as an employee at Våran Kåk, mystery shops and observations in order to gain an understanding of what makes them successful.

    The research resulted in a model for successful micro retailers, describing how micro retailers can remain successful and competitive in the tough market climate by giving good perceived service, building profitable relationships and having their customers remain loyal.

  • 3832.
    Österlund, Urban
    University of Borås.
    Inconsistency and ambiguity in the research on capital structure2014Conference paper (Refereed)
  • 3833.
    Österlund, Urban
    University of Borås.
    Inconsistency and ambiguity in the research on capital structure2015Conference paper (Refereed)
  • 3834.
    Österlund, Urban
    et al.
    University of Borås.
    Ljungkvist, Torbjörn
    Högskolan i Skövde, Institutionen för handel och företagande.
    Quasi-markets and abnormal growth: The case of the Swedish personal assistant industry2018Conference paper (Refereed)
  • 3835.
    Östlund, Jacob
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Accounting and Finance.
    Kierkegaard, Kristian
    Jönköping University, Jönköping International Business School, JIBS, Accounting and Finance.
    Uranium Mining Industry: -A valuation of uranium mining companies2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background:

    Over the last three years uranium prices have soard from US $14 per pound (lb) to the current price of US $120/lb and this rapid incline of the commodity have created a boom within the uranium prospecting and min-ing industry. There are currently 435 nuclear reactors all over the world and these reactors demand 180 millions of pounds of uranium each year to run at full production. Currently the uranium mining industry only sup-plies 110 million pounds of the demanded quantity. The remaining 70 mil-lion pounds are coming from secondary sources such as decommissioned nuclear warheads and other sources. Market estimations say that the sec-ondary sources will only cover the shortage up until around 2012 then primary sources have to supply almost the whole quantity demanded. These factors imply that some sort of analysis model for uranium mining companies would be needed.

    Purpose:

    The purpose of this report is to valuate three companies within the ura-nium industry and to establish if the current market value is coherent with the fundamental value of these companies. The authors will propose a valuation model that could be used when valuating companies within the uranium industry.

    Method:

    A qualitative method has been used in order to value three companies within the uranium mining business that are fairly large players on the market. The valuation of these companies is based upon a discounted cash flow analysis, a relative PV valuation and relative valuation. The compa-nies included in the report are corporations that are quoted at Toronto Stock Exchange and they have started mining uranium. Data have been collected through annual reports and the companies Internet pages. Other secondary information such as valuation theories has been collected from academic search engines and books on the subjects.

    Conclusions:

    The current market values of uranium mining companies are not coherent with the actual fundamental values according to the authors. Both funda-mental and a comparative approach could be used when valuing these companies and the most important part in the valuation is to try and fore-cast the commodity price and then to estimate the companies possible mining reserve/extractable resources.

  • 3836.
    Överli, Anton
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Wiklund, Anton
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    IPOs on the Swedish Market: An investigation of underpricing and long-term underperformance on Nasdaq OMX Stockholm2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 3837. Özturkcan, Selcen
    Cultural Recognition in One-to-One Internet Advertising2002Conference paper (Refereed)
    Abstract [en]

    Even though the world is interconnected through a complex web of transnational networks and the freer flow of trade, the challenges of making local adjustments in marketing activities are more acute now then ever before. Internet is helping to eliminate the distance between nations and between consumers. However, it appears that the emphasis is still on treating customers worldwide as part of one homogenous segment. For example, English is still taken as the net Latin by many firms and predominates most of net communications. Marketers need to take the Internet seriously to reconsider the potential as well as the limitation it possesses in realizing the impact of cultural differences. Apart from language, which is an important element in culture, knowledge of traditions and customs of a specific culture and integration of this knowledge with advertising activities on the internet would differentiate the marketing activity from the similar ones that are being run as well as resulting in higher attention and better interpretation levels. This paper focuses on the use of the Internet for reaching micro segments that recognize cultural differences in the global market place. Doing so, it emphasizes the importance of realizing the differences in language, religion, and specific tastes in advertising activities on the Internet. The varying contributions of these elements to interpretations of messages are determined and policies to be implemented for higher attention rates are suggested. In addition, the challenges exist there of on the Internet, such as presence of inhomogeneous infrastructure facilities and specific consumer concerns are explored throughout the paper. The differences in consumer concerns are sough and the changing availability of Internet, telephony, computer, and legal issues are studied. Finally, the types of firms and industries that can utilize the provided policies for capturing cultural differences are examined. Internet is a very important tool both in terms of communicating messages to micro segments and also for targeting specifically these segments. However, strategies to be implemented in Internet advertisement should be given special emphasis in order to tailor them according to the varieties in cultures. Global Internet advertising mainly promises a potential for services businesses. Both the businesses themselves and the advertisement activities are open to adjustments. Cultural differences can easily be recognized in the activities of services marketing on the Internet due to their flexible natures.

  • 3838.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Game Prosumption2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 3839.
    Özturkcan, Selcen
    Istanbul Technical University, Turkey.
    Identification in Hyper-Loyalty Brand Communities2007In: The Making of Cult Brands / [ed] Swapna Gopalan, Icfai University Press, 2007Chapter in book (Refereed)
  • 3840.
    Özturkcan, Selcen
    Ozyegin University, Istanbul, Turkey.
    Identification in Hyper-Loyalty Brand Communities2005Conference paper (Refereed)
    Abstract [en]

    For decades, marketers sought "the strategy" for building brand loyalty. When they succeeded in achieving extreme brand loyalty with customers, marketers simply followed the same template for other products and brands without bothering to examine the deeper, phenomenological processes involved with such loyal consumer behavior. Extreme brand loyalty can be thought of as consumer communities (Muniz & O'Guinn, 2001) created around and directed by particular brands--hyperloyalty as defined by McAlexander and Schouten (1998), and Ebstein, Betou, Storakers and Torner (1999). It is critical to comprehend the underlying motives that exist in the marketplace for longterm sustained competitive advantage. Hunt (2002) states that effectiveness and efficiency are the keys for advantageous resources, but are these two criteria sufficient for a full and complete understanding of consumer hyper-loyalty?

  • 3841.
    Özturkcan, Selcen
    Özyeğin University, Istanbul, Turkey..
    Internalization, Objectivation and Externalization: Formation of Hyper-Loyal Brand Communities2009In: Building Brand Loyalty: Issues and Perspectives / [ed] Kalai N Selvan, Icfai University Press, 2009, p. 55-63Chapter in book (Refereed)
  • 3842.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pasha bank turkey: an inter-regional marketing strategy2018Other (Other academic)
    Abstract [en]

    PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

  • 3843.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Virtual Reality Retailing2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 3844. Özturkcan, Selcen
    WINNERS / V. Effie Advertisement Effectiveness Competition - 2013 [KAZANANLAR / V. Effie Reklam Etkinliği Yarışması - 2013]2014Book (Other academic)
  • 3845.
    Özturkcan, Selcen
    et al.
    Özyeğin Üniversitesi, Turkey..
    Aydın, Serkan
    Türk Telekom Veri Ambarı ve İş Zekası Grup Müdürlüğü.
    Ateş, Metin
    Marmara Üniversitesi, Turkey.
    Çetin, Ayşe Tansel
    Gebze Yüksek Teknoloji Enstitüsü.
    Effects of Service Quality on Customer Satisfaction and Customer Loyalty: Marmara University Hospital2009Conference paper (Refereed)
    Abstract [en]

    This study employs six dimensions of service quality scale that is developed by Carman (2000) and Kara et al. (2005) to better understand the factors underlying healthcare customers’ perceptions of service quality. These dimensions investigated are namely tangibility, reliability, responsiveness, assurance, courtesy and empathy. Sampling has been conducted at the Marmara University Hospital between June 1st and July 15th 2007. Purposive convenient sampling has been employed to 183 inpatients. Through a 5 point Likert-type scale, healthcare customers’ expectations of a perfect service provider has been compared with the practices Marmara University Hospital to determine if there are any gaps. Quality of the Marmara University Hospital’s healthcare services has been analyzed together with its effects on customer satisfaction and customer loyalty through a regression analysis.

  • 3846.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi University, Istanbul, Turkey.
    Aylin Genc, Eda
    Istanbul Bilgi University, Istanbul, Turkey.
    Uysa, Ozan
    Istanbul Bilgi University, Istanbul, Turkey.
    You are what you check-in: Socially created value of places and online identity formation2014In: European Journal of Research on Social Studies, ISSN 2148-6018, Vol. 1, no Special issue 1, p. 76-79Article in journal (Refereed)
    Abstract [en]

    Turkey provides the fastest growing market of Foursquare in Europe, though there aren’t any tangible benefits offered to users. Our research aims to uncover the underlying reciprocal relational dynamics of socially created values of places, and online identity formation via in-depth interviews with eleven Turkish respondents.

  • 3847.
    Özturkcan, Selcen
    et al.
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, 34367, Ayazağa, İstanbul.
    Bayraktar, Demet
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, 34367, Ayazağa, İstanbul.
    Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]2009In: ITU Dergisi D: Muhendislik, ISSN 1303-703X, Vol. 8, no 4, p. 3-12Article in journal (Refereed)
    Abstract [en]

    Supply chain management has attracted attention from various multi-disciplinary fields, which include manufacturing, operations management, customer management and transportation. Global sourcing, time and quality based competition, improvements in technology, and environmental uncertainties have placed supply chain management as a timely topic for academic research. Defect-free, fast and reliable delivery has almost become the necessities to be in the market, rather than competitive advantage. Ever stiff competition in the global arena calls for closer coordination and better alignment between supply chain participants. Therefore, a closer examination of supplier and buyer interactions is vital. As price becomes the most important feature of a product and reduces profitability and competitive advantage, and as information technology tools that help in a closer coordination with buyer and supplier emerge, suppliers get engaged in providing services around their products. Moreover, service quality is referred as a more important order winner than the product quality. Yet differentiation via services dimension is not an easy concept to grasp. Firms often perform services according to the norms they have established over years of experience. Though, the breadth of experience commonly varies from one firm to another. Therefore, norms adopted for services vary, too. A norm considered for a specific service in one company might not exist at another company, or even if exist could be underestimated. When placed in the context of complex supply chains, this presents a supplier with often buyers that have different services’ norms. A certain aspect of a supplier’s service might be deemed superior at one buyer, while normal or even inferior at another buyer. Therefore, provision of services in supply chain management presents a promising research area. There is a need to understand if supplier’s provision of services is capable of generating superior or inferior perceived buyer value. For a firm to gain and retain value additive beneficial relationships with its buyers, its offer should often involve some social values (something that will make buyer’s life a better one) either by clearly identifying the needs of its buyers or by outperforming what other suppliers already do. Suppliers demand more information on sophisticated norms and specifications of their buyers to formulate their services. This research attempts to shed the light on the issues discussed, and also uncover the possible causes of superior perceived buyer value creation upon supplier’s provision of services in supply chain. An exploratory research model has been developed by the aid of an analogy from Snell’s Law of the physics as services creation of value has an instantaneous nature like that of the passage of a beam of light from one medium to another one. Two propositions had stemmed from the exploratory research. Firstly, lower operational medium on supply side is likely to cause inferiority in perceived buyer value for an encounter. Secondly, higher operational medium on supply side is likely to cause superiority in perceived buyer value for an encounter. A panel of experts had been devised to confirm usefulness and meaningfulness of the developed model. The research process for the panel of experts was a qualitative technique based on an interpretive orientation. Participants included 9 provincial individuals. In all, there were 19 interviews, involving 9 individuals. In four instances more than one person participated in an interview. Thirteen of the interviews were face-to-face, and three were conducted by telephone. Interviewees confirmed the model by the practices they are involved within the industry, as well as with the exemplifying issues they have presented. No changes were requested for the developed exploratory model. The main contribution of this research endeavor to academia is the developed exploratory model, which explains creation of superior perceived buyer value via provision of services in a supplier-buyer interaction. Therefore, reference disciplines, including supply chain management and services have received contribution. High levels of services are often costly for suppliers to adopt for the entire buyer base due to two major reasons: the unnecessary high costs incurred for buyers who were not necessarily expecting such high services for value creation, and the dramatically raised expectations which will set the base for all forthcoming services of the supplier that’ll force the supplier to perform an ever higher levels of services. Developed model facilitates detection of possible opportunities to improve service levels through which a supplier can create superior perceived buyer value.

  • 3848.
    Özturkcan, Selcen
    et al.
    Özyeğin University, Istanbul, Turkey .
    de Kervenoael, Ronan
    Sabanci University, Istanbul, Turkey .
    Türkiye’de e-Bankacılık [Turkish e-Banking]: Tüketici Deneyimleri [Consumer Experiences]2008Conference paper (Refereed)
    Abstract [en]

    This paper re-visits the theory of strategic experiential modules in the case of Turkish e-banking e-atmospherics. It is argued that experiential marketing in the e-banking sector could be the key to greater active online migration of consumers and differentiation among the players. Two leaders of the Turkish e-banking sector, Garanti Bank and Akbank, have been chosen as the focus of exploratory analysis. First, a review of the literature is provided, and current practices are exemplified. This is followed by scale development to measure consumers’ experiences regarding the five experiential modules - sense, feel, think, act and relate. Principal component analysis is conducted on the responses of the pilot study. Findings indicate 3 groups are emerging. These are (1) recognizes the benefit of basic experiential approach, (2) demands specific experiential approach and (3) demands a holistic experiential approach. It is identified that new experiential cultural practices are emerging.

  • 3849.
    Özturkcan, Selcen
    et al.
    Ozyegin University, Turkey.
    de Kervenoael, Ronan
    Sabanci University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    An Actor-Network Theory (ANT) Approach to Turkish E-Government Gateway Initiative2009Conference paper (Refereed)
    Abstract [en]

    There are various models proposed in the literature to analyze trajectories of eGovernment projects in terms of success and failure. Yet, only the Actor-Network Theory (ANT) perspective (Heeks and Stanforth, 2007) considers the interaction factors among network actors and actants. This paper proposes the ANT for approaching to the Turkish e-Government Gateway initiative as a case study. In doing so, it provides valuable insight in terms of both local and global actornetworks which surround the initiative.

  • 3850.
    Özturkcan, Selcen
    et al.
    Bilgi University, Turkey.
    Fis, Ahmet Murat
    Ozyegin University, Turkey.
    Effects of Essentialism on Entrepreneurial Intentions & Efficacy2016Conference paper (Refereed)
7475767778 3801 - 3850 of 3856
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