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  • 3801.
    Åsforsen, Linda
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Oldengård, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Nilsson, Caroline
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Leader – Employee Exchange: A review of trust and relationships at IVT2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 3802.
    Öberg, Jacob
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Björmsjö, Lars
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Koll på SOX: En fallstudie av implementeringen av SAP GRC Version 10  inom delar av ABB-koncernen2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Master Thesis in Business Administration within the Civilekonomprogram at Jönköping International Business School

    Title                                   Keeping track of SOX – A case study of the implementation of SAP GRC Version 10 in parts of the ABB Group

    Authors                              Lars Björmsjö, Jacob Öberg

    Tutor                                                        Gunnar Rimmel

    Subject terms            GRC, internal control, SAP, Sarbanes-Oxley Act

    Abstract

    Background (and problem): In the reflections of the accountings scandals that occurred in the beginning of this millennium, legislations have tightened to prevent this kind of event to reoccur. Legislations like SOX provide clear directives on how companies should strengthen their internal controls. Compliance with SOX is a costly affair when, they place heavy demands on internal controls and systems to manage the increased controls. Problem discussion to this thesis is based on the requirements to comply with SOX and how an international company can use a tool like SAP GRC to meet the stricter requirements 

    Purpose: The purpose of this thesis is to conduct a case study on how the process behind the implementation of SAP GRC version 10 looks in a multi-national company such as ABB and the role played by SOX in the implementation process.

    Delimitations: The authors have chosen to delimitate thesis merely to look at the implementation of SAP GRC, and do not look at other players at the market, nor their GRC solutions. Furthermore, the authors have chosen to only look at the implementation of SAP GRC at ABB in the United Kingdom.

    Method: The study has only a qualitative approach. The study is a case study which means that personal contact in the form of telephone interviews has been the only method to gather data for empirical choose of the authors.

    Results and Conclusions: The authors' conclusion of the study acknowledges that SOX has a very important role in the implementation of SAP GRC, and is the main reason for the implementation. Furthermore, it has emerged that the implementation is a very comprehensive work, which is very costly in both monetary and time measures. However the authors have concluded that implementing SAP GRC is the most efficient and cost effective way to comply with SOX from an ABB perspective.

    Discussion: According to the authors opinion there are a few areas for improvement in the use of GRC at ABB, in order to get the most out of the tool and to streamline the management of risks. Due to the lack of current research within the field, the authors would find it very interesting if a scientifically based definition of GRC would be investigated.

     

  • 3803.
    Öner, Özge
    Jönköping University, Jönköping International Business School, JIBS, Economics. Jönköping University, Jönköping International Business School, JIBS, Centre for Entrepreneurship and Spatial Economics (CEnSE). Research Institute of Industrial Economics (IFN), Sweden.
    Retail City: The Relationship between Place Attractiveness and Accessibility to Shops2017In: Spatial Economic Analysis, ISSN 1742-1772, E-ISSN 1742-1780, Vol. 12, no 1, p. 72-91Article in journal (Refereed)
    Abstract [en]

    Retail city: the relationship between place attractiveness and accessibility to shops. Spatial Economic Analysis. This paper explores the role of retailers as an urban amenity. Using data for Swedish rural and city municipalities for 2002–08, ‘accessibility-to-shops’ measures are constructed for the shops in the municipalities and the hosting regions separately to examine the relationship between consumption possibilities and place attractiveness in a spatial continuum. Place attractiveness is proxied by a Q ratio for Swedish housing investment based on Tobin’s Q. Access to stores within municipal market boundaries is found to be relevant for the place attractiveness of city municipalities, whereas no such relationship is evident for rural municipalities.

  • 3804.
    Öner, Özge
    Jönköping University, Jönköping International Business School, JIBS, Economics, Finance and Statistics.
    Retail Location2014Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The thesis in hand presents four individual chapters, all of which explore the spatial aspects of the retail sector. The theoretical framework used in all four papers is vastly rooted in the urban and regional economics literature. Using novel data from Sweden for the application of various econometric methods, the thesis investigates (i) the distance sensitivity of demand and market reach for various types of retail activities, (ii) the spatial composition of retail markets and co-location patterns between the various branches of the sector, (iii) the spatial determinants of independent retailers’ productivity, and (iv) the relationship between the retail sector and place attractiveness.

    The first paper (co-authored with Johan Klaesson) establishes a methodological framework for estimating distance decay and market accessibility for various types of retail activities given a lack of consumer data. The paper addresses the heterogeneous nature of the sector and provides a solid categorization for various types of retail activities. The second paper (coauthored with Johan P. Larsson) employs a unique empirical approach to characterize the location and co-location of retailers in the metropolitan markets. The analysis captures the co-location tendencies between various types of retailers at a highly disaggregated  geographical level, where the importance of access to demand in the pertinent urban landscape is also accentuated.

    In the third paper, I investigate the spatial determinants of retail productivity. The focus of the paper is on the influence of market size and regional hierarchy on the productivity of independent retailers. The results show a higher productivity premium from the immediate market potential for stores located in central markets compared to stores located in non-central markets. On the other hand, regional market potential is found to play an equally important role for the productivity of stores located both in central and non-central markets. In the fourth paper, I address the role of retail as an urban amenity. In the empirical analysis, to capture the relevance of consumption possibilities for place attractiveness, “access to stores” measures are constructed for both the municipal and regional levels. Although consumption possibilities in the region are found to be positively associated with the place attractiveness of both rural and city municipalities, store access in municipal market boundaries is found to be relevant only for the place attractiveness of city municipalities.

  • 3805.
    Örn, Marcus
    et al.
    Jönköping University, Jönköping International Business School.
    Zaar, Gustav
    Jönköping University, Jönköping International Business School.
    Dahl, Simon
    Jönköping University, Jönköping International Business School.
    Kassaflödesvärdering: En studie i hur antagandena påverkar företagsvärdet2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Bakgrund

    Antalet svenskar som sparar i aktier har på 20 år mer än fördubblats. Värderingsmetoderna har genom tiderna förändrats. Kassaflödesvärdering dominerar för tillfället tillvägagångssätten att värdera företag/aktier. Det debatteras huruvida kassaflödesvärdering är en pålitlig metod eller ej. Det finns flera kassaflödesmodeller att välja bland. Modellerna bygger på många komplexa antaganden som kan påverka resultatet av värderingen.

    Syfte

    Syftet med undersökningen är att: undersöka och analysera hur kassaflödesmodeller används vid aktievärdering samt hur vridbarheten påverkar användbarheten. Vidare ska vi presentera vilka viktiga antaganden som behövs göras för kassaflödesmodeller och uppvisa hur de inverkar på kassaflödesvärderingen.

    Metod

    Utifrån syftet valdes att använda en kvalitativ metod med personliga och telefonintervjuer som verktyg. Valet av metodansats och verktyg baserades på att djupgående information behövdes för att uppnå syftet

    Slutsats

    Det finns ett flertal kassaflödesmodeller att välja bland; Dividend-Discount modellen, Fritt KassaFlöde till Aktieägare modellen, och Fritt KassaFlöde till Företaget modellen. Undersökningen visade att det är Fritt KassaFlöde till Företaget modellen som nästan uteslutande används mest. Det finns tre olika varianter av dessa kassaflödesmodeller; en med en konstant fas av tillväxt, en med två faser av tillväxt och en med tre olika faser av tillväxt. Det är varianten som behandlar tre olika faser av tillväxt som uteslutande används mest. Anledningen till detta är at den är närmast tillväxtförfarandet i verkligheten. Kassa-flödesmodellerna bygger på komplexa antaganden som i hög grad påverkar värdet, de är alltså vridbara. De antaganden som påverkar värdet mest är: tillväxten, diskonteringsfaktorn och räntan. En ökning i tillväxtantagandet ökar värdet. Ökar diskonteringsfaktorn kommer värdet att minska. Räntan påverkar inte värdet i så stor utsträckning men förändringar i räntan påverkar andra antagandena. Kassaflödesmodellernas vridbarhet har bevisats begränsa användbarheten. Kassaflödesvärdering bör användas som ett komplement till andra värderingsmetoder.

  • 3806.
    Östberg, Jacob
    et al.
    Stockholm University.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Return of the Living Dead: An Exploration of Brands in Liminal Market Space2011Conference paper (Other academic)
  • 3807.
    Österberg, Emmy
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lundell, Emil
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lindahl, Simon
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How Micro Retailers Remain Competitive and Successful: A Case Study of Våran Kåk2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The competitive environment in today’s retail industry, with large corporations as well as increased competition from e-commerce, has resulted in the share of sales of micro retailers declining and their competitive position weakened in relation to the larger organisations. However, there are still micro retailers that have been able to stay successful.

    This thesis has implemented an in-depth case study of Våran Kåk, a micro retailer within the apparel sector in Jönköping. Våran Kåk has been able to remain successful despite the increased competition within their industry. The empirical investigation consists of interviews conducted with a manager as well as an employee at Våran Kåk, mystery shops and observations in order to gain an understanding of what makes them successful.

    The research resulted in a model for successful micro retailers, describing how micro retailers can remain successful and competitive in the tough market climate by giving good perceived service, building profitable relationships and having their customers remain loyal.

  • 3808.
    Österlund, Urban
    University of Borås.
    Inconsistency and ambiguity in the research on capital structure2014Conference paper (Refereed)
  • 3809.
    Österlund, Urban
    University of Borås.
    Inconsistency and ambiguity in the research on capital structure2015Conference paper (Refereed)
  • 3810.
    Österlund, Urban
    et al.
    University of Borås.
    Ljungkvist, Torbjörn
    Högskolan i Skövde, Institutionen för handel och företagande.
    Quasi-markets and abnormal growth: The case of the Swedish personal assistant industry2018Conference paper (Refereed)
  • 3811.
    Östlund, Jacob
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Accounting and Finance.
    Kierkegaard, Kristian
    Jönköping University, Jönköping International Business School, JIBS, Accounting and Finance.
    Uranium Mining Industry: -A valuation of uranium mining companies2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background:

    Over the last three years uranium prices have soard from US $14 per pound (lb) to the current price of US $120/lb and this rapid incline of the commodity have created a boom within the uranium prospecting and min-ing industry. There are currently 435 nuclear reactors all over the world and these reactors demand 180 millions of pounds of uranium each year to run at full production. Currently the uranium mining industry only sup-plies 110 million pounds of the demanded quantity. The remaining 70 mil-lion pounds are coming from secondary sources such as decommissioned nuclear warheads and other sources. Market estimations say that the sec-ondary sources will only cover the shortage up until around 2012 then primary sources have to supply almost the whole quantity demanded. These factors imply that some sort of analysis model for uranium mining companies would be needed.

    Purpose:

    The purpose of this report is to valuate three companies within the ura-nium industry and to establish if the current market value is coherent with the fundamental value of these companies. The authors will propose a valuation model that could be used when valuating companies within the uranium industry.

    Method:

    A qualitative method has been used in order to value three companies within the uranium mining business that are fairly large players on the market. The valuation of these companies is based upon a discounted cash flow analysis, a relative PV valuation and relative valuation. The compa-nies included in the report are corporations that are quoted at Toronto Stock Exchange and they have started mining uranium. Data have been collected through annual reports and the companies Internet pages. Other secondary information such as valuation theories has been collected from academic search engines and books on the subjects.

    Conclusions:

    The current market values of uranium mining companies are not coherent with the actual fundamental values according to the authors. Both funda-mental and a comparative approach could be used when valuing these companies and the most important part in the valuation is to try and fore-cast the commodity price and then to estimate the companies possible mining reserve/extractable resources.

  • 3812.
    Överli, Anton
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Wiklund, Anton
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    IPOs on the Swedish Market: An investigation of underpricing and long-term underperformance on Nasdaq OMX Stockholm2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 3813. Özturkcan, Selcen
    Cultural Recognition in One-to-One Internet Advertising2002Conference paper (Refereed)
    Abstract [en]

    Even though the world is interconnected through a complex web of transnational networks and the freer flow of trade, the challenges of making local adjustments in marketing activities are more acute now then ever before. Internet is helping to eliminate the distance between nations and between consumers. However, it appears that the emphasis is still on treating customers worldwide as part of one homogenous segment. For example, English is still taken as the net Latin by many firms and predominates most of net communications. Marketers need to take the Internet seriously to reconsider the potential as well as the limitation it possesses in realizing the impact of cultural differences. Apart from language, which is an important element in culture, knowledge of traditions and customs of a specific culture and integration of this knowledge with advertising activities on the internet would differentiate the marketing activity from the similar ones that are being run as well as resulting in higher attention and better interpretation levels. This paper focuses on the use of the Internet for reaching micro segments that recognize cultural differences in the global market place. Doing so, it emphasizes the importance of realizing the differences in language, religion, and specific tastes in advertising activities on the Internet. The varying contributions of these elements to interpretations of messages are determined and policies to be implemented for higher attention rates are suggested. In addition, the challenges exist there of on the Internet, such as presence of inhomogeneous infrastructure facilities and specific consumer concerns are explored throughout the paper. The differences in consumer concerns are sough and the changing availability of Internet, telephony, computer, and legal issues are studied. Finally, the types of firms and industries that can utilize the provided policies for capturing cultural differences are examined. Internet is a very important tool both in terms of communicating messages to micro segments and also for targeting specifically these segments. However, strategies to be implemented in Internet advertisement should be given special emphasis in order to tailor them according to the varieties in cultures. Global Internet advertising mainly promises a potential for services businesses. Both the businesses themselves and the advertisement activities are open to adjustments. Cultural differences can easily be recognized in the activities of services marketing on the Internet due to their flexible natures.

  • 3814.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Game Prosumption2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 3815.
    Özturkcan, Selcen
    Istanbul Technical University, Turkey.
    Identification in Hyper-Loyalty Brand Communities2007In: The Making of Cult Brands / [ed] Swapna Gopalan, Icfai University Press, 2007Chapter in book (Refereed)
  • 3816.
    Özturkcan, Selcen
    Ozyegin University, Istanbul, Turkey.
    Identification in Hyper-Loyalty Brand Communities2005Conference paper (Refereed)
    Abstract [en]

    For decades, marketers sought "the strategy" for building brand loyalty. When they succeeded in achieving extreme brand loyalty with customers, marketers simply followed the same template for other products and brands without bothering to examine the deeper, phenomenological processes involved with such loyal consumer behavior. Extreme brand loyalty can be thought of as consumer communities (Muniz & O'Guinn, 2001) created around and directed by particular brands--hyperloyalty as defined by McAlexander and Schouten (1998), and Ebstein, Betou, Storakers and Torner (1999). It is critical to comprehend the underlying motives that exist in the marketplace for longterm sustained competitive advantage. Hunt (2002) states that effectiveness and efficiency are the keys for advantageous resources, but are these two criteria sufficient for a full and complete understanding of consumer hyper-loyalty?

  • 3817.
    Özturkcan, Selcen
    Özyeğin University, Istanbul, Turkey..
    Internalization, Objectivation and Externalization: Formation of Hyper-Loyal Brand Communities2009In: Building Brand Loyalty: Issues and Perspectives / [ed] Kalai N Selvan, Icfai University Press, 2009, p. 55-63Chapter in book (Refereed)
  • 3818.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pasha bank turkey: an inter-regional marketing strategy2018Other (Other academic)
    Abstract [en]

    PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

  • 3819.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Virtual Reality Retailing2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 3820. Özturkcan, Selcen
    WINNERS / V. Effie Advertisement Effectiveness Competition - 2013 [KAZANANLAR / V. Effie Reklam Etkinliği Yarışması - 2013]2014Book (Other academic)
  • 3821.
    Özturkcan, Selcen
    et al.
    Özyeğin Üniversitesi, Turkey..
    Aydın, Serkan
    Türk Telekom Veri Ambarı ve İş Zekası Grup Müdürlüğü.
    Ateş, Metin
    Marmara Üniversitesi, Turkey.
    Çetin, Ayşe Tansel
    Gebze Yüksek Teknoloji Enstitüsü.
    Effects of Service Quality on Customer Satisfaction and Customer Loyalty: Marmara University Hospital2009Conference paper (Refereed)
    Abstract [en]

    This study employs six dimensions of service quality scale that is developed by Carman (2000) and Kara et al. (2005) to better understand the factors underlying healthcare customers’ perceptions of service quality. These dimensions investigated are namely tangibility, reliability, responsiveness, assurance, courtesy and empathy. Sampling has been conducted at the Marmara University Hospital between June 1st and July 15th 2007. Purposive convenient sampling has been employed to 183 inpatients. Through a 5 point Likert-type scale, healthcare customers’ expectations of a perfect service provider has been compared with the practices Marmara University Hospital to determine if there are any gaps. Quality of the Marmara University Hospital’s healthcare services has been analyzed together with its effects on customer satisfaction and customer loyalty through a regression analysis.

  • 3822.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi University, Istanbul, Turkey.
    Aylin Genc, Eda
    Istanbul Bilgi University, Istanbul, Turkey.
    Uysa, Ozan
    Istanbul Bilgi University, Istanbul, Turkey.
    You are what you check-in: Socially created value of places and online identity formation2014In: European Journal of Research on Social Studies, ISSN 2148-6018, Vol. 1, no Special issue 1, p. 76-79Article in journal (Refereed)
    Abstract [en]

    Turkey provides the fastest growing market of Foursquare in Europe, though there aren’t any tangible benefits offered to users. Our research aims to uncover the underlying reciprocal relational dynamics of socially created values of places, and online identity formation via in-depth interviews with eleven Turkish respondents.

  • 3823.
    Özturkcan, Selcen
    et al.
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, 34367, Ayazağa, İstanbul.
    Bayraktar, Demet
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, 34367, Ayazağa, İstanbul.
    Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]2009In: ITU Dergisi D: Muhendislik, ISSN 1303-703X, Vol. 8, no 4, p. 3-12Article in journal (Refereed)
    Abstract [en]

    Supply chain management has attracted attention from various multi-disciplinary fields, which include manufacturing, operations management, customer management and transportation. Global sourcing, time and quality based competition, improvements in technology, and environmental uncertainties have placed supply chain management as a timely topic for academic research. Defect-free, fast and reliable delivery has almost become the necessities to be in the market, rather than competitive advantage. Ever stiff competition in the global arena calls for closer coordination and better alignment between supply chain participants. Therefore, a closer examination of supplier and buyer interactions is vital. As price becomes the most important feature of a product and reduces profitability and competitive advantage, and as information technology tools that help in a closer coordination with buyer and supplier emerge, suppliers get engaged in providing services around their products. Moreover, service quality is referred as a more important order winner than the product quality. Yet differentiation via services dimension is not an easy concept to grasp. Firms often perform services according to the norms they have established over years of experience. Though, the breadth of experience commonly varies from one firm to another. Therefore, norms adopted for services vary, too. A norm considered for a specific service in one company might not exist at another company, or even if exist could be underestimated. When placed in the context of complex supply chains, this presents a supplier with often buyers that have different services’ norms. A certain aspect of a supplier’s service might be deemed superior at one buyer, while normal or even inferior at another buyer. Therefore, provision of services in supply chain management presents a promising research area. There is a need to understand if supplier’s provision of services is capable of generating superior or inferior perceived buyer value. For a firm to gain and retain value additive beneficial relationships with its buyers, its offer should often involve some social values (something that will make buyer’s life a better one) either by clearly identifying the needs of its buyers or by outperforming what other suppliers already do. Suppliers demand more information on sophisticated norms and specifications of their buyers to formulate their services. This research attempts to shed the light on the issues discussed, and also uncover the possible causes of superior perceived buyer value creation upon supplier’s provision of services in supply chain. An exploratory research model has been developed by the aid of an analogy from Snell’s Law of the physics as services creation of value has an instantaneous nature like that of the passage of a beam of light from one medium to another one. Two propositions had stemmed from the exploratory research. Firstly, lower operational medium on supply side is likely to cause inferiority in perceived buyer value for an encounter. Secondly, higher operational medium on supply side is likely to cause superiority in perceived buyer value for an encounter. A panel of experts had been devised to confirm usefulness and meaningfulness of the developed model. The research process for the panel of experts was a qualitative technique based on an interpretive orientation. Participants included 9 provincial individuals. In all, there were 19 interviews, involving 9 individuals. In four instances more than one person participated in an interview. Thirteen of the interviews were face-to-face, and three were conducted by telephone. Interviewees confirmed the model by the practices they are involved within the industry, as well as with the exemplifying issues they have presented. No changes were requested for the developed exploratory model. The main contribution of this research endeavor to academia is the developed exploratory model, which explains creation of superior perceived buyer value via provision of services in a supplier-buyer interaction. Therefore, reference disciplines, including supply chain management and services have received contribution. High levels of services are often costly for suppliers to adopt for the entire buyer base due to two major reasons: the unnecessary high costs incurred for buyers who were not necessarily expecting such high services for value creation, and the dramatically raised expectations which will set the base for all forthcoming services of the supplier that’ll force the supplier to perform an ever higher levels of services. Developed model facilitates detection of possible opportunities to improve service levels through which a supplier can create superior perceived buyer value.

  • 3824.
    Özturkcan, Selcen
    et al.
    Özyeğin University, Istanbul, Turkey .
    de Kervenoael, Ronan
    Sabanci University, Istanbul, Turkey .
    Türkiye’de e-Bankacılık [Turkish e-Banking]: Tüketici Deneyimleri [Consumer Experiences]2008Conference paper (Refereed)
    Abstract [en]

    This paper re-visits the theory of strategic experiential modules in the case of Turkish e-banking e-atmospherics. It is argued that experiential marketing in the e-banking sector could be the key to greater active online migration of consumers and differentiation among the players. Two leaders of the Turkish e-banking sector, Garanti Bank and Akbank, have been chosen as the focus of exploratory analysis. First, a review of the literature is provided, and current practices are exemplified. This is followed by scale development to measure consumers’ experiences regarding the five experiential modules - sense, feel, think, act and relate. Principal component analysis is conducted on the responses of the pilot study. Findings indicate 3 groups are emerging. These are (1) recognizes the benefit of basic experiential approach, (2) demands specific experiential approach and (3) demands a holistic experiential approach. It is identified that new experiential cultural practices are emerging.

  • 3825.
    Özturkcan, Selcen
    et al.
    Ozyegin University, Turkey.
    de Kervenoael, Ronan
    Sabanci University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    An Actor-Network Theory (ANT) Approach to Turkish E-Government Gateway Initiative2009Conference paper (Refereed)
    Abstract [en]

    There are various models proposed in the literature to analyze trajectories of eGovernment projects in terms of success and failure. Yet, only the Actor-Network Theory (ANT) perspective (Heeks and Stanforth, 2007) considers the interaction factors among network actors and actants. This paper proposes the ANT for approaching to the Turkish e-Government Gateway initiative as a case study. In doing so, it provides valuable insight in terms of both local and global actornetworks which surround the initiative.

  • 3826.
    Özturkcan, Selcen
    et al.
    Bilgi University, Turkey.
    Fis, Ahmet Murat
    Ozyegin University, Turkey.
    Effects of Essentialism on Entrepreneurial Intentions & Efficacy2016Conference paper (Refereed)
  • 3827.
    Özturkcan, Selcen
    et al.
    Ozyegin University, Istanbul, Turkey.
    Gunay, Nazan
    Ege University, Izmir, Turkey.
    Students’ Experiences in Business Schools2009Conference paper (Refereed)
  • 3828. Özturkcan, Selcen
    et al.
    Kasap,, N.
    Eryarsoy, E.
    M-Devlet [M- Government]: Fırsatlar ve Engeller Üzerine Bir Analiz [An Analysis of Threats and Opportunities]2009Conference paper (Refereed)
  • 3829.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Merdin-Uygur, Ezgi
    Will robots conquer services? Attitudes towards anthropomorphic service robots2018Conference paper (Refereed)
  • 3830.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Tuncalp, D.
    The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics2018In: Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series / [ed] John Byrom and Dominic Medway, Elsevier, 2018Chapter in book (Refereed)
  • 3831.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Yolbulan Okan, Elif
    Introduction2018In: Marketing Management in Turkey / [ed] Selcen Ozturkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
  • 3832.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Bahçeşehir University, Turkey.
    Yolbulan Okan, ElifBahçeşehir University, Turkey.
    Marketing Management in Turkey2018Collection (editor) (Refereed)
74757677 3801 - 3832 of 3832
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