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  • 301.
    Anderson, Helén
    University College of Östersund.
    Relations between Companies1987In: Paper presented at the RICE-symposium in Karlstad, Sweden, June 1987, 1987Conference paper (Other academic)
  • 302.
    Anderson, Helén
    Linköpings universitet.
    Strategisk förändring i ett industriföretag: omvandling av relationer och kärnkompetens1995In: Paper presenterat vid den Nordiska Företagsekonomiska konferensen i Köpenhamn, 14-18 augusti 1995, 1995Conference paper (Other academic)
  • 303.
    Anderson, Helén
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Studenter och lärare vid Högskoleutbildning i Vaggeryds Kommun2008Collection (editor) (Other academic)
  • 304.
    Anderson, Helén
    Linköping University.
    The role of the firm in industrial development: A Network Approach to Compose a Concept1991In: Paper presented at the Workshop on Interorganisational Research in Bergen, Norway, August 1991, 1991Conference paper (Other academic)
  • 305.
    Anderson, Helén
    Linköping University.
    The role of the firm in industrial development: A Network Approach to Compose a Concept (2nd version)1992In: Paper presented at the 2nd Workshop on Interorganisational Research at Yxtaholm, Sweden, August, 1992Conference paper (Other academic)
  • 306.
    Anderson, Helén
    et al.
    Linköping University.
    Alexandersson, A
    Nilevi, H
    Competitiveness as an Interactive Value Creation Process: A Study of Customer Service in the Metal Cutting Industry1998In: Competitive paper presented at the 27th EMAC Conference in Stockholm 20-23 May 1998, 1998Conference paper (Other academic)
  • 307.
    Anderson, Helén
    et al.
    Linköping University.
    Andersen, P
    Network Dynamics and Competition: Positions and Roles in the Exchange and Development of Knowledge1995In: Competitive paper presented at the 11th IMP Conference in Manchester, September 1995, 1995Conference paper (Other academic)
  • 308.
    Anderson, Helén
    et al.
    Linköping University.
    Andersson, P
    Havila, A
    Salmi, A
    Business Network Dynamics and M&As: Structural and Processual Connectedness2000In: 16th IMP-conference, Bath, U.K, September 7-9, 2000, 2000Conference paper (Other academic)
  • 309.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Andersson, P
    Salmi, A
    Halinen-Kaila, A
    Havila, A
    Holtström, J
    Vaara, E
    M&A Processes in Business Networks: Managing Connectedness2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 310.
    Anderson, Helén
    et al.
    Linköping University.
    Björkegren, C
    The Paradox of Knowledge Transfer in Managing by Projects: a study of two investment projects in the pulp and paper industry1999In: Paper presented at the 15th EGOS Colloquium in Warwick, July 4-6 1999, 1999Conference paper (Other academic)
  • 311.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Dahlin, Peter
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Havila, Virpi
    Uppsala universitet.
    (What) Do we know about M&As?: A review of Swedish doctoral dissertations about mergers and acquisitions2009Conference paper (Refereed)
  • 312.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Dahlin, Peter
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Havila, Virpi
    Uppsala universitet.
    Where is the Swedish M&A research?: A review of Swedish doctoral dissertations focusing on mergers and acquisitions2009Conference paper (Refereed)
  • 313.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Grundström, G
    Sjöström, R
    Networking within an Industry Group in Northern Sweden2005In: Paper presented at the SMU edge Conference in Singapore, 11-13 July 2005, 2005Conference paper (Other academic)
  • 314.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Grundström, G
    Sjöström, R
    Örnsköldsvik Industry Group: its characteristics, its internal networking and some theoretical implications thereof2006In: Presented at the 9th Uddevalla Symposium, 15-17 June, 2006, Fairfax, VA, USA, 2006Conference paper (Other academic)
  • 315.
    Anderson, Helén
    et al.
    Linköping University.
    Gustavsson, G
    Melin, L
    Organisational Learning in a Global Context: a Swedish Company, its Products and Entrance to China1994In: Paper presented at the 20th EIBA Annual Conference, Warsaw, 11-13 December 1994, 1994Conference paper (Other academic)
  • 316.
    Anderson, Helén
    et al.
    Linköping University.
    Gustavsson, G
    Melin, L
    Organisational Learning, Relationships and Internationalization1995In: Competitive paper presented at the 11th IMP Conference in Manchester, September 1995, 1995Conference paper (Other academic)
  • 317.
    Anderson, Helén
    et al.
    Linköping University.
    Gustavsson, P
    Nilsson, M
    Location of Competencies in Projects1996In: Paper presented at the 22nd Annual Conference of the European International Business Academy in Stockholm, December 15-17, 1996Conference paper (Other academic)
  • 318.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Role and Position: Understanding Dynamics in Business Networks1993In: Paper presented at the 9th IMP Annual Conference, Bath, UK, september 23-25, 1993Conference paper (Other academic)
  • 319.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Role and Position: Understanding Dynamics in Business Networks1993In: Paper presented at the Nordic workshop on Inter-organisational research in Aarhus, Denmark, August, 1993Conference paper (Other academic)
  • 320.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Andersen, P
    Halinen, A
    Position and role-conceptualizing dynamics in business networks1998In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 14, no 3, p. 167-186Article in journal (Refereed)
  • 321.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Holtström, J
    Absent Customers and Suppliers in Mergers and Acquisitions: A Literature Review2001In: Presented at the 16:e Nordiska Företagsekonomiska Ämneskonferensen in Uppsala, 16-18 August 2001, 2001Conference paper (Other academic)
  • 322.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Havila, V
    Holtström, J
    Are Customers And Suppliers Part(Icipants) Of A Merger Or An Acquisition?: A Literature Review2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 323.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Salmi, A
    Can You Buy a Business Relationship?: On The Importance of Customer and Supplier Relationships in Acquisitions2001In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 30, no 7, p. 575-586Article in journal (Refereed)
    Abstract [en]

    Mergers and acquisitions have become a popular strategy for gaining growth. Studies show, however, high failure rates for acquisitions. Earlier literature concentrates on the strategic or organizational fit between companies and integration processes and fails to recognize the companies' external business relationships. An implicit assumption seems to be that through acquisition the market position of the target firm can be taken over. We argue that it is not always easy or even possible to take over a company's customer and supplier relationships. We elaborate on the various problems related to relationships that acquisitions may give rise to. Our conceptual discussion is illustrated with a case study from the graphics industry.

  • 324.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Salmi, A
    Can You Buy a Relationship?: Effects of Mergers and Acquisitions on Supplier and Customer Exchange Relationships1998In: Competitive paper presented at the IMP Conference in Turku, September 5-8, 1998, 1998Conference paper (Other academic)
  • 325.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Havila, Virpi
    Uppsala Universitet.
    Nilsson, Fredrik
    Uppsala Universitet.
    A Stakeholder Approach to Mergers and Acquisitions2013In: Mergers and Acquisitions: The Critical Role of Stakeholders / [ed] Anderson, Helén, Havila, Virpi and Nilsson, Fredrik, New York: Routledge, 2013, p. 1-14Chapter in book (Refereed)
  • 326.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Havila, VirpiUppsala Universitet.Nilsson, FredrikUppsala Universitet.
    Mergers and Acquisitions: The Critical Role of Stakeholders2013Collection (editor) (Refereed)
  • 327.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Holtström, J
    Öberg, C
    Are Mergers Or Acquisitions Expected To Affect Customer And Supplier Relationships?: An Analysis Of Decisions Taken By A Competitive Authority2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 328.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Holtström, Johan
    Linköpings Universitet.
    Öberg, Christina
    Lunds Universitet.
    Connectedness in acquisitions: - Effects on customers and suppliers2012Conference paper (Other academic)
  • 329.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Holtström, Johan
    Linköpings Universitet.
    Öberg, Christina
    Lunds universitet.
    Do competition authorities consider business relationships?2012In: Journal of Business-to-Business Marketing, ISSN 1051-712X, E-ISSN 1547-0628, Vol. 19, no 1, p. 67-92Article in journal (Refereed)
    Abstract [en]

    Purpose: Companies engage in business relationships for a variety of reasons, including specialization, product development, and building competitive networks. Research has demonstrated that mergers and acquisitions (M&As) may challenge ongoing business relationships. The purpose of this article is to investigate whether and how competition authorities consider business relationships when evaluating M&As.

    Methodology: The article uses the documentation from 450 M&As reported to the Swedish competition authority to capture the way in which an authority evaluates M&As. The Swedish competition authority evaluation corresponds to other national and international evaluation procedures.

    Findings: The findings indicate that the competition authorities neglect an important aspect of business life, namely companies forming business relationships. The competition authorities evaluate M&As on the basis of risk for price increases, and consequently disregard such issues as heterogeneity in demand and offerings, and values built into existing business relationships.

    Originality/Value/Contribution: The article contributes to research on business relationships through exploring how a public authority deals with such relationships. It also contributes to research on mergers and acquisitions through examining how these activities are evaluated by competition authorities. Furthermore, the article contributes to competition research by reflecting on competition law concerning M&A regulations in relation to business relationships.

  • 330.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Huge Brodin, M
    The Consumer's Changing Role: The Case Of Recycling2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 331.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Huge Brodin, M
    The consumer's changing role: the case of recycling2005In: Management of environmental quality, ISSN 1477-7835, E-ISSN 1758-6119, Vol. 16, no 1, p. 77-86Article in journal (Refereed)
  • 332.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Hultman, Jens
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The Promise of Shared Product Data: an Exploration of Interaction in the Development of Product Data Management technology2005In: Paper presented at the 12th International Product Development Management Conference, Copenhagen, Denmark, June 12-14, 2005, 2005Conference paper (Other academic)
  • 333.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Hultman, Jens
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Johansson, Nils
    Creating a Business Case for Product Data Management Technology: a transaction cost approach2007In: Paper presented at the 14th international Product Development Management Conference, June 10-12, 2007, Porto, Portugal, 2007Conference paper (Other academic)
  • 334.
    Anderson, Helén
    et al.
    Linköping University.
    Larsson, A
    The Project as an Arena for Innovation: Images of projects and their implications1996In: Paper presented at the second IRNOP Conference in Paris, June 27-29, 1996, 1996Conference paper (Other academic)
  • 335.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Leander, BoJönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Crossing Borders – Expanding Markets: An outlook from Sweden.2010Collection (editor) (Other academic)
  • 336.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Lilliecreutz, J
    The Challenge In Supply Chain Innovation2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 337.
    Anderson, Helén
    et al.
    Linköping University.
    Lindström, G
    Sjöström, R
    Changing Company Competence Base and the Constitution of Dominant Design1997In: 4th International Product Development Management Conference, Stockholm, Sweden, May 26-27, 1997: preprints, Stockholm: Handelshögskolan i Stockholm , 1997Conference paper (Other academic)
  • 338.
    Anderson, Helén
    et al.
    Linköping University.
    Salmi, A
    Tailoring M&A Strategies to Encompass Relationships With Key Suppliers And Customers1998In: Paper presented at the Strategic Management Society's 18th Annual International Conference, November 1-4, 1998, Orlando, Florida, 1998Conference paper (Other academic)
  • 339.
    Anderson, Lovisa
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Glimberg, Jonas
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Swedish GAAP or Voluntary Adoption of IFRS: Factors Affecting the Choice for Swedish Large Unlisted Corporate Groups2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose - The purpose of this thesis was to examine whether large unlisted corporate groups in Sweden plan to adopt K3 (Swedish GAAP) or plan to voluntarily adopt IFRS for their first financial year starting after December 31st, 2013 and what factors affect the choice managers make.

    Design/method/approach - In order to fulfill the purpose, 241 large unlisted corporate groups were sampled and a questionnaire was sent out to the sampled corporate groups willing to participate. A total of 109 responses were recieved.

    Findings – It was found that the vast majority of large unlisted corporate groups in Sweden will adopt K3 (Swedish GAAP) for their first financial year starting after December 31st, 2013. The reasons why these large unlisted corporate groups plan to adopt K3 is mainly because it is simpler and less costly than IFRS, or because managers are not well informed about the accounting regulations and have taken advice from their auditor. The corporate groups planning to adopt IFRS often do so because of legitimacy reasons, or because it is beneficial to adopt IFRS already for the first financial year starting after December 31st, 2013 if there are plans to list the corporate group on a stock exchange.

    Research limitations/implications – The response rate achieved was 45.2 percent, which means that the results are representative of the entire population with 95 percent confidence and a 9.2 percent margin of error. The research was delimited to Swedish large unlisted corporate groups.

    Practical implications – The results give a deeper knowledge about what factors affect the choice of accounting framework for large unlisted corporate groups in Sweden and can potentially help companies facing a similar choice later on.

    Originality/value – There has been very little research performed in the area of voluntary adoption of IFRS for unlisted companies. This study aimed to contribute to the closing of this gap, and to create opportunities for further research.

  • 340. Anderson, R. B.
    et al.
    Camp II, R. D.
    Dana, L. P.
    Honig, Benson
    Faculty of Business and Economics, Wilfrid Laurier University, West Waterloo, ON, Canada.
    Nkongolo-Bakenda, J. -M
    Peredo, A. M.
    Indigenous land rights in Canada: The foundation for development2005In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 2, no 2, p. 104-133Article in journal (Refereed)
    Abstract [en]

    Throughout the middle decades of the 20th Century Indigenous people were the target of efforts to assist in economic development. In large part these externally developed, modernisation based efforts failed. In response, a second wave of Indigenous development has emerged; one in which Indigenous peoples are striving to rebuild their 'nations' and improve their lot through economic development 'on their own terms'. Key to this approach is the pursuit by Indigenous people of the recognition of their rights to their traditional lands and resources. This paper examines the emergence of this second wave of Indigenous development in Canada.

  • 341. Anderson, R. B.
    et al.
    Honig, Benson
    Peredo, A. M.
    Communities in the global economy: Where social and indigenous entrepreneurship meet2006In: Entrepreneurship as Social Change: A Third Movements in Entrepreneurship Book, Edward Elgar Publishing, 2006, p. 56-78Chapter in book (Other academic)
  • 342.
    Anderson, R. B.
    et al.
    University of Regina, Canada.
    Peredo, A. M.
    University of Victoria, Canada.
    Honig, Benson
    University of Canterbury, Christchurch, New Zealand.
    Dana, L. -O
    University of Canterbury, Christchurch, New Zealand.
    Weir, W.
    University of Saskatchewan, Canada.
    The Saskatchewan experience2007In: International Handbook of Research on Indigenous Entrepreneurship / [ed] L.-P. Dana & R. B. Anderson, Cheltenham: Edward Elgar Publishing, 2007, p. 352-365Chapter in book (Other academic)
  • 343.
    Andersson, Agnes
    et al.
    Jönköping University, Jönköping International Business School.
    Ingfors, Caroline
    Jönköping University, Jönköping International Business School.
    Hallberg, Erica
    Jönköping University, Jönköping International Business School.
    Examining the Applicability of the Consumer Style Inventory in a Swedish Context: A Qualitative Exploration of Male Generation Y Students on Fashion Wear2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. The framework, named Consumer Style Inventory (CSI), profiles consumer decision-making styles by categorizing them into eight basic factors, called the Eight Factor Model. The CSI has been used in multiple countries and contexts, attempting to challenge its generalizability and to gain deeper understanding of its ability to identify consumer decision-making styles. However, the majority of previous academic literature have conducted quantitative studies using women as sample, which may limit the scope of the CSI. As a response to these limitations, this thesis addresses the limits posed by previous quantitative studies, by focusing solely on male decision- making styles in a qualitative manner. This is as the purchasing behavior of men is gaining impetus in the market place, as historical gender roles have been blurred, making men more engaged in shopping. Furthermore, in order to expand the scope of the CSI and explore its applicability in different cultural contexts, this thesis investigates the framework in a Swedish context.

    Purpose: The purpose of this thesis is to contribute to existing literature by examining the applicability of the CSI on Swedish male students, belonging to Generation Y, focusing on fashion wear. Through examining the applicability of the CSI in a Swedish context, an understanding of potential influences on decision-making will be obtained. After investigating the applicability of the CSI in a Swedish context, possible modifications of the framework will be identified.

    Method: A systematic review of literature was conducted in this thesis, with the aim to generate comprehensive data. In order to collect the precise richness of data to understand the decision-making styles in a Swedish context, a qualitative method was adopted. The empirical findings were obtained through four focus groups, consisting of five participants in each session.

    Conclusion: There is a need for adapting the CSI when placed in the Swedish context. This supports previous academic literature suggesting that the CSI requires modification when applied to various cultural contexts. Contextual influences, such as national culture, social, cultural dimensions, retail environment, economic, societal and the development of the country are influential on the decision-making styles of the sample of this thesis. When applied to the Swedish context, Time-Energy Conserving, Store-Loyal and Self-Identity Consciousness were added as themes to the original CSI. This thesis serves as a contribution to previous academic literature and as a foundation for future research within the field.

  • 344.
    Andersson, Anette
    Jönköping University, Jönköping International Business School, JIBS, Economics.
    The Effect of Increased Gender Equality on Economic Growth in Developing Countries2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to investigate whether an increase in the level of human capital and reduction of gender inequality in the labor market affect developing nation’s growth rate and welfare. The data used in this thesis cover 74 emerging and developing countries for the years of 2001 and 2007. Solow’s augmented growth model has been used to estimate how increased rates of females and males completing primary school effects economic growth in order to see what effect the Millennium Development Goal’s (MDG) target of universal primary education has on the economy. The rates of female and male participation rates in the labor force are also tested for to see if one can determine how reduced gender inequality affects economic growth. The main findings are that increased female and male completion rates in primary school do affect economic growth positively as expected. However, what was not expected was that an increased participation rate of female and male in the labor force affect economic growth negatively. The conclusion is that increased levels of primary education among males and females will increase economic growth. Hence the MDGs of achieving universal primary education and homogenous education between females and males in 2015 are important for economic growth and increase of welfare.

  • 345.
    Andersson, Anette
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Economics.
    Styf, Sofia
    Jönköping University, Jönköping International Business School, JIBS, Economics.
    How Does a Depreciation in the Exchange Rate Affect Trade Over Time?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to examine how a depreciation in the exchange rate affects the trade balance in an economy over time. The outcomes of a depreciation are possible to analyze through the J-curve phenomenon that shows the relation between the exchange rate and the trade balance both in the short-run and the long-run. The data used in this thesis cover 39 countries and their quarterly changes in exchange rate between 1982 and 2005. The largest depreciation for each country during these years was detected and is the base for this research. In this thesis, focus is on the trade ratio rather than the trade balance for empirical purposes. The relation between the largest depreciations and its effect on the trade ratio are examined in two sets of regressions. The results show no evidence of a J-curve in neither one of the sets of regressions, even though the trade ratio is positively affected by the depreciation. When testing only for significantly large depreciations in the exchange rate the affect on the trade ratio is stronger, all else equal. According to the findings in this thesis, a depreciation in the real effective exchange rate causes the trade ratio to increase immediately and then decrease over time. The conclusion is that the findings are not in line with the J-curve phenomenon tested for; however, they support standard trade theory with the Marshall-Lerner condition being met i.e. a depreciation in the exchange rate will affect the trade balance positively.

  • 346.
    Andersson, Angelica
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Cederbrink, Petter
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Lövsund, Magnus
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Managing Customer Loyalty through Direct Marketing: A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method known to be focusing on long term aspects by establishing a relationship which increases the customer loyalty.

    Purpose: The purpose of this thesis is to study Länsförsäkringar Kalmar Län and analyse how they can use direct marketing to increase customer loyalty while operating in different service markets.

    Method: This thesis is using a case study on the relationship between Länsförsäkringar Kalmar Län and their beneficiary customers. The data has been collected through interviews with key personnel at the company and through a survey with participants from a key segment of the company’s beneficiary customers. The empirical findings were then analysed qualitatively.

    Conclusion: To successfully use direct marketing to increase customer loyalty the company needs to go through a four step process: Firstly, the company needs to know their customer by gathering data through CRM systems. Secondly, the company needs to understand their customer by interpreting the collected data. Thirdly, the company needs to inform their customer through customised direct marketing. At last, the company earns customer loyalty as the behaviour of the customer changes. The company now needs to gather new information and the process goes on in a continuous cycle.

  • 347.
    Andersson, Annika
    et al.
    Umeå universitet, Företagsekonomi.
    Linderoth, Henrik
    Umeå universitet, Företagsekonomi.
    Learn not to learn: A way of keeping budgets and deadlines in ERP projects?2008In: Enterprise Information Systems, ISSN 1751-7575, E-ISSN 1751-7583, Vol. 2, no 1, p. 77-95Article in journal (Refereed)
    Abstract [en]

    This paper takes as its point of departure the conflict between the project as an organisational form for time-limited task execution and the project as an organisational form for triggering knowledge development and learning. The aim of the paper is to explore how knowledge developed in ERP projects can be managed, as well as to identify potential influences on the management of knowledge developed in the project process. Qualitative data has been collected through interviews, document studies, and participant observations. The paper presents evidence that problems of keeping to budgets and timelines in ERP projects can depend on the fact that knowledge developed in the project process is also exploited in the project process. In order to bridge the conflict between the project as a time-limited form for task execution and an organisational form for knowledge development and learning, three tentative strategies for exploiting knowledge developed in the project process are suggested.

  • 348.
    Andersson, Arvid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Clausson, Carl-Filip
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Johansson, Daniel
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Competence barriers to innovation: A study on small enterprises2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Innovation is, in most cases, a necessity for firms in today’s changingmarket place. It has the potential to offer firms numerous advantages,including increased profit and growth. However, innovationis no easy process and there are many barriers and impedimentsto innovation that needs to be overcome in order to efficiently innovate.A study conducted by Vinnova (2007) showed that 18% ofSMEs consider a shortage of qualified personnel as a high barrier toinnovation.

    How are competence barriers to innovation experienced by smallenterprises in the selected sample? Do competence barriers to innovationvary depending on different firm characteristics and in thatcase how? Which consequences do small enterprises encounter as aresult of facing competence barriers to innovation? Are small enterprisesthat face high competence barriers to innovation more likelyto encounter consequences?

    The purpose of this research report is to investigate competencebarriers to innovation within small enterprises and the consequencesthese barriers might result in.

    Competence barriers to innovation are considered moderate in thissample. The highest barrier was shortage of qualified personnel necessaryfor innovation. In general, small enterprises that experienceda higher level of competition also faced higher competence barriersto innovation. The most frequently reported consequences fromfacing competence barriers to innovation were; inability to acceptcertain jobs or contracts, decreased profitability and difficulty in expandingthe business. Small enterprises which face higher competencebarriers to innovation are more likely to encounter consequences.

  • 349.
    Andersson, Arvid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Helander, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The influence of network relationships in the internationalization of SMEs2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The influence of network relationships in the internationalization of SMEs

     

    Authors: Andersson, Arvid & Helander, Anna

     

     

    Tutor: Karlsson, Tomas

     

     

    Date: June, 2009

     

    Background: The world has become globalized, resulting in a rapid increase in international trade. Also many SMEs actively internationalize. At the same time, networks are increasingly replacing traditional markets. In the internationalization process of SMEs it has through research been confirmed that firms are influenced by network relationships in their internationalization process.

    Problem: Choice of foreign market and market entry mode are crucial decisions SMEs make in their internationalization process. It has been found that network relationships affect SMEs in these decisions. However, the research within this area has been focusing heavily on knowledge-intensive SMEs. Scholars call for further research in relation to other industries, as well as a more specific investigation of what kind of different network relationships that affect choice of foreign market and of market entry mode.

    Purpose: The purpose of this thesis is to investigate how SMEs’ choice of foreign market and market entry mode is influenced by different types of network relationships.

     

    Method: A multiple case study strategy was applied and four SMEs were included in the sample. Data was collected through semi-structured interviews, (three personal and one telephone interview), and complemented with secondary data. The respondents were the CEOs of the case firms. The collected data was categorized and each case firm was analyzed, followed by cross-case comparisons.

    Conclusion: The findings in this thesis show that all case firms had been affected by network relationships in the choice of foreign market and/or choice of market entry mode. Generally the findings conformed to a certain degree to previous findings concerning SMEs in knowledge intensive industries. Further, it was found that network relationship influence was more frequent in the choice of foreign market. In this decision, firms which had taken a proactive approach were mainly infuenced by strong and formal relationships. Firms taking a reactive approach were mainly influenced by weak and informal relationships. Concerning entry mode, it was only weak, informal relationships which had influenced the decision.

     

  • 350.
    Andersson, Axel
    et al.
    Jönköping University, Jönköping International Business School.
    Persson, Linnea
    Jönköping University, Jönköping International Business School.
    ICA’s customer magazine Buffé: The presentation of consumption ideologies and consumers’ interpretation2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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