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  • 201.
    Berggren, Robin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Eriksson, Fredrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Tage Rejmes bil AB: A case study of the company's budget process2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 202.
    Bergkuist, Fredrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Andersson, Andreas
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Glovéus, Sebastian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Capital and Knowledge  Constraints: Swedish SMEs’ Internationalization to China2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    SMEs are established as an important cornerstone for the Swedish economy, due to the amount of people they employ and the economic activity they present. Due to a changing world SMEs are faced with new competition from foreign firms. In order to counter the new environment, an option for the firms is to move abroad, to internationalize. Furthermore China is established as an attractive country for SMEs to expand into, due to the major economic growth. During internationalization the Swedish agency for regional and economic growth identified SMEs to experience a lack of knowledge and capital, which hinders them in their expansion. The paper observes how four different Swedish SMEs, with activity in China moved abroad and how the mentioned lack of capital and knowledge was bridged.

    A theoretical framework is acquired through established research questions which are meant to analyze the problem description. The firms are identified as Swedish SMEs. In order to acquire empirical data, face to face interviews are conducted with the identified Swedish SMEs. Through the interview the empirical data is gathered, at which point, the paper analyzes the empirical data using the problem statement and the theories previously derived.

    The paper establishes that the experiential knowledge is the major influence on the resources committed by the firm. The amount of resources committed influences the type of entry mode as well as the accompanied advantages. In affect all firms have limited knowledge and ergo their resources committed are limited. This paper draws the conclusion that due to this, the firms were all able to finance their internationalization and no capital gap was experienced. The firms which were interviewed held experiential knowledge within the firm except one case where it was bridged with the assistance of a consultant. The experiential knowledge is held by individuals and has had a deep impact on the manner of the internationalization. It is identified that the personal relationships between individuals is shown to be of great importance to the firm. The knowledge constraints were bridged by the individuals’ experiential knowledge.

  • 203.
    Berglez, Peter
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olausson, Ulrika
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    What is Sustainable Journalism?: An introduction2017In: What Is Sustainable Journalism?: Integrating the Environmental, Social, and Economic Challenges of Journalism, Peter Lang Publishing Group, 2017, p. 11-26Chapter in book (Other academic)
    Abstract [en]

    This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, Our Common Future, the report from the UN World Commission on Environment and Development (also known as the Brundtland Report), pointed out economic growth, environmental protection and social equality as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be balanced and reconciled. Economic growth is in this sense necessary for a developing world, but a one-sided focus on economy will eventually lead to a world that is both socially and environmentally poorer. Obviously, the issue of sustainability has not been absent from the field of journalism research; on the contrary, there is plenty of research focusing on journalism and environmental sustainability (e.g., climate change, fracking, renewables, etc.), social sustainability (e.g., democratic and political participation, poverty, inequality), and economic sustainability (e.g., ownership, commercialization, business models). However, where journalism studies traditionally treat these three aspects of sustainability disjointedly, this book attempts to pull them closer together and integrally approach sustainable development in its environmental, social and economic sense.

    The book departs from the premise that journalism has a role to play in global sustainable development—to inform, investigate and to educate in ways that reconcile the three pillars. It also raises questions about the internal sustainability of journalism itself, asking how its rampant need for economically sustainable business models can possibly be negotiated with its social and environmental obligations and impacts. In this way, the concept of sustainable journalism interlinks two current sustainability challenges that are of great theoretical relevance and in urgent need of empirical research.

  • 204.
    Berglez, Peter
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olausson, UlrikaJönköping University, School of Education and Communication, HLK, Media and Communication Studies.Ots, MartJönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    What Is Sustainable Journalism?: Integrating the Environmental, Social, and Economic Challenges of Journalism2017Collection (editor) (Other academic)
    Abstract [en]

    This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, the Brundtland Report pointed out economic growth, social equality and environmental protection as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be reconciled. However, usually, scholars interested in the business crisis of the media industry tend to leave the social and environmental dimensions of journalism aside, and vice versa. What Is Sustainable Journalism? is the first book that discusses and examines the economic, social and environmental challenges of professional journalism simultaneously. This unique book and fresh contribution to the discussion of the future of journalism assembles international expertise in all three fields, arguing for the necessity of integral research perspectives and for sustainable journalism as the key to long-term survival of professional journalism. The book is relevant for scholars and master’s students in media economy, media and communication, and environmental communication.

  • 205.
    Berglund, Viktoria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Landfors, Moa
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Gender Balance on Corporate Boards: The Development Amongst the Euorpean Member States2015Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose – The purpose of this study is to examine the situation of women on corporate boards in the European Union, focusing on the development towards gender balance, with respect to if any regulations of women on corporate boards apply within the different European member states.

    Research design – Data regarding gender distribution and regulations of women on corporate boards in the European member states was collected, available on the European Commission website. Corporate governance codes published within the countries have also been scrutinized for recommendations concerning board composition, in terms of gender. To enable comparison, the member states were divided into panels with respect to what regulation that applies in the countries respectively, in form of countries with quotas without sanctions (1), countries with quotas with sanctions (2), countries with corporate governance codes (3) and countries without regulations applicable (4). The research focuses on the years 2010 to 2014 and concerns the largest listed companies in the European member states.

    Findings – This study confirms that women are underrepresented on corporate boards in all the European member states, however progress is visible in a majority of the countries. France, Italy and Belgium substantiated the highest development towards gender balance on boards, the only member states where gender quotas with sanctions applies. The findings indicate that gender balance regulations are necessary to generate a stable progress towards gender balance on corporate boards in the European Union. 

    Contribution – This research contributes with insight on the development towards gender balance in the European member states. Furthermore, value is added to the debated subject of gender balance, foremost within the European Union, but also to the discussion of gender balance on corporate boards worldwide.

  • 206.
    Bergman, Sonia
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Dackland, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    THE INFLUENCE OF LEADERSHIP BEHAVIOURS IN THE INTERNATIONALISATION PROCESS OF MNCS2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background -Today's international business environment has facilitated the internationalisation process for firms all around the world by the reduced barriers to international trade (Efrat and Shoham, 2012). An expansion across borders is desirable since it offers the possibility of future business activities and it can aid a company to reach superior performance (Cotae, 2013). There are numerous strategies to an internationalisation process and the decisions made by the top management demonstrates the relationship between leadership behaviour and internationalisation (Cotae, 2013; Schweizer, Vahlne and Johanson, 2010). Therefore, this study will investigate leaders in multiple firms during the various stages of the internationalisation process in order to discover both how and to what degree they influence the internationalisation within their organisations.

     

    Purpose- The purpose of this study is to explore what types of leadership behaviour influence the internationalisation process in MNCs and to examine specifically influential types of leadership behaviours in order to analyse the relationship between the behavioural and strategic differences in MNCs throughout the internationalisation process.

     

    Method- This study will use an exploratory approach by combining existing theoretical frameworks and empirical data. Empirical data was collected through a qualitative research method consisting of nine semi-structured interviews, then qualitative content analysis was applied.

    Conclusion– The results show that a medium influence through authentic leadership can be demonstrated and can also be revealed as successful based on the MNCs current international activities.

  • 207.
    Bergquist, Philip
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lindgren, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Persson, Olof
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Value of Change: An event-study of Ownership Disclosures2005Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background:

    Recent business paper articles observe that stocks soar when there is a change in ownership. The clothing company JC climbed 26% when it was announced Torsten Jansson had increased his holdings. Daydream, a computer game developer, followed this trend increasing its market value by 17% on the news that TA Capital had increased its hold-ings. In these examples, the market learned of the changes in ownership through a press release created by the acquiring entity. These pieces of news, also known as ownership disclosures, is the target of this thesis.

    Purpose:

    The purpose of this thesis is to investigate whether ownership disclosures result in abnormal stock price changes. Furthermore, the aim is to find out if there are any differ-ences in returns depending on who announced the ownership disclosure. In order to fulfil this purpose, a quantitative approach was used.

    Method:

    A random sample of 160 ownership disclosures is gathered. 77 of these are classified as passive- and 83 as active investors. For each of these pieces of news, 183 days of historical stock price data is retrieved. This data is then parsed through the market model event-study framework.

    Findings:

    Graphically analyzing the whole sample indicates that the market is not efficient in its strong form. The same is true when dividing the sample into passive- and active investors. Statistically, an abnormal return is confirmed for the active investors, but not for the whole sample or the passive investors.

    Conclusion:

    By looking at the price change effects of ownership disclosures, the Stockholm Stock Exchange O-list is determined to be efficient at the semi-strong level. The anomaly caused by active investors leads to the possibility of making a profit of 2.70% between day -1 and day +1 relative to the day of the ownership disclosure being sent out. It should be noted, though, that transaction costs and taxes are not taken into consideration.

  • 208.
    Bergström, Gustaf
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Bäckbro, Johan
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Johansson, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Can a Gazelle Run Forever?: A Study of Rapid Growth's Affect on SMEs' Ability to Grow in a Long-Term Perspective2005Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background

    Gazelles are high growth Small Medium sized Enterprises (SMEs) that constantly are creating new job-opportunities and contributing positively to the Swedish economy. In order to achieve competitive advantage and growth for SMEs, several authors argue that a focus on differentiation is most suitable, which is a strategic approach mainly underpinned by innovative ability. However, when competitive advantage leads to rapid growth certain growing pains occur. Thus, when SMEs are growing rapidly, what happens to their innovative ability and further how does this affect their long-term growth?

    Purpose

    The purpose of this thesis is to explore how rapid growth in SMEs affects their ability to attain long-term growth.

    Method

    In order to fulfil the purpose, a comparison analysis has been conducted based on a holistic multi-case study. The cases included five manufacturing SMEs in Jönköping County, of which all have been appointed the Gazelle-award issued by the Swedish financial newspaper Dagens Industri. This award is given to companies that have doubled its turnover in three years, while simultaneously having positive growth and a stable economical situation.

    Conclusion

    After analysing the empirical results with appropriate theories, some main conclusions could be reached. The study could demonstrate that the growing pains, often emerging in SMEs experiencing rapid growth, influence the organization to adapt itself to the increasing complexity and resource constraints in a way that has a negative affect on the their innovative ability. There was further some support that this in turn had a negative affect on SMEs ability to grow in a long-term per-spective.

  • 209.
    Bergström, Jesper
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Gustafsson, Andreas
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Employee motivation underexternal control: A study of financial advisors at large Swedish firms2015Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background – Due to the increased complexity of the Swedish financial market, the increased demand for financial services and the increased number of financial advisors, the role of financial advisors is important on the financial market. The external control from Finansinspektionen has been increased in order to eliminate rogue advisors and this type of control often affects employees’ motivation in a negative way. Because of the important role financial advisors have on the financial market, it is essential that they are motivated in order to perform well in their profession. 

    Purpose – The purpose of this study is to investigate how the external control affects the work motivation of financial advisors and how motivational factors could be used when designing a management control system in a context characterized by high external control. To answer this purpose, this thesis answers these following three research questions:

    1. What do financial advisors perceive to be the most effective motivational factors?
    2. How does the external control influence the motivation of financial advisors?
    3. How could the work be designed to maximize the motivation of financial advisors?

    Method – In order to fulfill the purpose of this study, we have a qualitative approach were we conducted ten semi-structured interviews with financial advisors. The financial advisors are working at two large Swedish financial advisory companies.

    Findings/Conclusion – After analyzing the empirical data, with relevant theories, interesting findings were made. In general, the external control from Finansinspektionen is interpreted as unmotivating by financial advisors. To counter this, it is important that the employers invest resources to develop IT-systems that minimize the time spent on these work tasks. The administrative work, which arises from the external control, would become more effective and not so time consuming. The management control systems must be designed so that they maximize the motivation of the advisors. Employers must also use correctly designed reward systems in order to have motivated employees.

    Practical Implications – This study contributes to important findings for managers in Swedish financial advisory companies. Since the management control systems could be designed in another way to maximize the motivation of the financial advisors, this study is an important contribution to the financial sector, where the financial advisors operate.

  • 210.
    Bergström Stacey, Isabel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Svenningsson, Philip
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Thoresson, Anton
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Era of Artificial Intelligence in Swedish Banking: Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. Simultaneously, the Swedish banking industry is experiencing an all-time low in customer satisfaction, where one of the main reasons is the diminishing number of local branches.

    Purpose: The purpose of this thesis is to explore the attitudes that customers have towards AI in customer service, as a substitute to local brick and mortar offices within the Swedish bank industry, as well as uncover any significant factors that could influence these attitudes.

    Method: This is a qualitative study of exploratory nature where five focus groups have been used to collect empirical data. A total sample of 26 participants, ranging from 20-55 years old, have partaken in the focus groups. 

    Conclusion: Findings show that there mainly exists a negative attitude towards AI as a substitute to brick-and-mortar offices, but positive attitudes towards it as a complement. Factors that influence the attitudes were found to be Convenience, Perceived Usefulness, Perceived Ease of Use, Trust, Risk and Social influence. Awareness and Prior Technological Experience were found to not have great influence on customer attitudes.

  • 211.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Crowdfunding in the African context: A new way to fund ventures2016In: Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases / [ed] Leona Achtenhagen, Ethel Brundin, Springer, 2016, , p. 220p. 31-50Chapter in book (Refereed)
  • 212.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Spotify2016In: Contemporary cases in Southern African marketing / [ed] H.B. Klopper & Kim Viljoen, Pretoria: Van Schaik Publishers , 2016, 3, p. 89-96Chapter in book (Other academic)
  • 213.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The South African Police Service (SAPS)2016In: Contemporary cases in Southern African marketing / [ed] H.B. Klopper & Kim Viljoen, Pretoria: Van Schaik Publishers , 2016, 3, p. 47-58Chapter in book (Other academic)
  • 214.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Holmberg, Ulrika
    Göteborgs universitet, Sweden.
    Jafari, Hamid
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.
    Hartmann, Benjamin
    Göteborgs universitet, Sweden.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster2017Report (Other academic)
    Abstract [sv]

    Denna rapport är en sammanfattning av forskningsprojektet ”Medialiserad shopping”. Utgångspunkten har varit ett intresse för hur digital teknik i allmänhet, och smarta telefoner i synnerhet, påverkar shopping i butik. De senaste tjugo åren har vi upplevt hur e-handelssektorn genomgått en kontinuerlig expansion och hur en allt större del av våra inköp kommit att göras online. Samtidigt hade vi inför projektet en känsla av att kunskapen om matvarubutiker och deras relation till den nya digitala tekniken var otillräcklig – i synnerhet som användandet av smarta telefoner i praktiken innebär att konsumenter tar med sig sina egna datorer till butiken och på så sätt skapar en köpupplevelse som på samma gång är fysisk och digital. Hur påverkar detta oss konsumenter och vårt sätt att handla?

    För detaljhandelns del så ligger ännu så länge utvecklingen av shoppingappar, användande av platsbaserad teknik, individualisering och digitala tjänster i butik i sin linda. Vi har bara påbörjat utforskandet av hur shoppingupplevelsen i butik kan berikas och förädlas med hjälp av digital teknik.

    Inom ramen för detta projekt har vi under de gångna två åren utfört ett antal studier på en rad olika platser, och denna rapport sammanfattar och presenterar några av de viktigaste resultaten från vårt arbete. Vi är givetvis mycket tacksamma gentemot alla de som hjälpt oss längs vägen och vill passa på att tacka Handelsrådet (Andreas Hedlund, Lena Strålsjö och Jenny Dahlerus), deltagande företag, sponsorer och deltagare i referensgrupper.

  • 215.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Mbassana, Marvin
    College of Business and Economics, University of Rwanda.
    Crowdfunding: The beliefs of Rwandan entrepreneurs2016Report (Other academic)
    Abstract [en]

    Crowdfunding, through the use of Internet platforms, is a relatively recent development that has attracted both interest among entrepreneurs and investors. Recent figures suggest approximately $34.4 billion was raised in 2015, making crowdfunding attractive to entrepreneurs. Crowdfunding in Africa has not received the same level of attention, and thus the purpose of the research was to investigate the beliefs (awareness and knowledge) of Rwandan entrepreneurs towards crowdfunding. This study is important due to the lack of academic research into this phenomenon in Africa and in Rwanda. Understanding the beliefs (awareness and knowledge) of Rwandan entrepreneurs can indicate the potential for crowdfunding for entrepreneurs and their intention to use it as a future financing strategy. Due to the limited research conducted into crowdfunding, this study was exploratory in nature with the use of qualitative methods in order to attain the purpose of the study. Use was made of convenience sampling and in this pilot study, findings from personal interviews with 8 entrepreneurs are reported on. Financial constraints were identified by most of the entrepreneurs as impacting the development of their ventures. The findings show limited knowledge of crowdfunding as a phenomenon and the specific aspects of how it operates. Despite this lack of knowledge, the participants reflected an interest in using crowdfunding, though clarification of the expectations of the entrepreneurs and the investors would be necessary prior to its use. The use of crowdfunding can be considered by entrepreneurs but care would be needed to ensure successful implementation. The study concludes by suggesting implications for entrepreneurs, crowdfunding platforms as well as crowdinvestors who would invest in the various ventures.

  • 216.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Petzer, Danie
    Gordon Institute of Business Science, Business school in Sandton, South Africa.
    Mostert, Pierre
    Department of Marketing Management, University of Pretoria Private, South Africa.
    Brand avoidance: An exploratory study in a services context2016In: Proceedings of the 28th Annual Conference of the Southern African Institute of Management Scientists, 2016Conference paper (Refereed)
  • 217.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Petzer, Danie
    Gordon Institute of Business Science, Business school in Sandton, South Africa.
    Mostert, Pierre
    Department of Marketing Management, University of Pretoria Private, South Africa.
    Brand Avoidance: The Potential Negative Role of Communication2017Conference paper (Refereed)
    Abstract [en]

    Brands continue to be regarded as critical in the success of an organisation, serving as a key contributor to an organisation’s competitive advantage (McDonald, de Chernatony, & Harris, 2001). Research in branding has largely focused on the positive aspects, such as brand love, brand attachment (Japutra, Ekinci, & Simkin, 2014; Thomson, MacInnis, & Whan Park, 2005), with a dearth of research focusing on the negative aspects of branding such as brand hate, brand aversion and brand avoidance (Cherrier, 2009; Dalli, Gistri, & Romani, 2006; Lee, Conroy, & Motion, 2009a). Previous research on brand avoidance identified five types namely experiential avoidance, identity avoidance, moral avoidance, deficit-value avoidance and advertising (Knittel, Beurer, & Berndt, 2016; Lee, 2008; Lee et al., 2009a; Lee, Motion, & Conroy, 2009b) (see Figure 1). With previous research generally ignoring the role of advertising on negative brand aspects, this paper seeks to broaden our understanding by not only considering advertising but the role of communication as a type of brand avoidance.

  • 218.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Wayland, Jane
    University of Arkansas at Little Rock, Arkansas, USA.
    Evaluating the Readability of Marketing Research textbooks: An International Comparison2016In: Thriving in a new world economy: proceedings of the 2012 World Marketing Congress/ Cultural Perspectives in Marketing Conference / [ed] Kirk Plangger, Cham: Springer, 2016, p. 247-247Conference paper (Other academic)
  • 219.
    Berrio Rueda, Diana
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Echeverria Monsalve, Angelica
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Hoyos Jaramillo, Andres
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Managerial practices and perception of how music affects customers’ shopping behaviour: an insight from clothing retailers:  2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    Several researchers have studied atmospheric factors like crowding, col-ours, music and olfactory cues and tested their effect on shopping behav-iour. In the particular case of the influence of music in consumers‟ be-haviour, several notable observations have been made.

    Yet, the majority of the studies have focused on the phenomena of the music and the influences of its different factors towards consumers‟ be-haviour but little research has focused on managerial awareness of such effects on its consumers. Thus, there are still a lot of doubts about man-ager‟s practices and perception regarding the use and effects of atmos-pheric music.

    In line with the approaches mentioned above, this thesis intends to fill this gap in the literature through the attainment of two objectives: the first one is to study what exactly clothing retailers are doing in terms of atmospheric music and the second objective is to examine their implicit theories about the impact of the music on consumers‟ shopping behav-iour.

    Purpose

    The purpose of this thesis is to study managerial practices and percep-tions of how music affects customers‟ shopping behaviour in clothing retailers in Sweden.

    Method

    This study employs a qualitative method. The Data was obtained through semi-structured face to face interviews with managers and staff of clothing retailers in Jönköping. These interviews were conducted in clothing stores located in the two main commercial areas of the city where the majority of the stores were located.

    Conclusions

    Our research found that in the big retailers the atmospheric music is used in a more systematically way than in the small ones. This level of sys-tematization is directly related to the level of centralization in decision-making and to the size of the store.

    On the other hand, with regards to our second objective we found thatnot only managers but also the salespersons working in the clothing stores have a high degree of knowledge about how music affects their customer´s shopping behavior. Some of their implicit theories coincided with what previous researchers have found while others didn´t.

  • 220.
    Betti, Matteo
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Dad, Iram Jahan
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Unique Nostalgic Shopper: Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. While several studies examine the dynamics of this phenomenon, none of them so far examined the impact of nostalgia proneness in shopping behavior, especially examining the dynamics on a sample of Generation Y consumers.

    This study was conducted in order to explore the dynamics of nostalgia proneness, linking the constructs to both desire for uniqueness and shopping behavior, using the framework provided by the Consumer Styles Inventory (Sproles & Sproles, 1990).

    After a theoretical review on the matter, several hypotheses and a conceptual model were developed to serve as the core framework of the quantitative analysis. The data, obtained from a convenience sample of 222 respondents, were subsequently examined using several statistical techniques (ANOVA, correlation and factor analysis), with the intent to test the hypotheses and shed light on the research questions. The outcome was then presented and interpreted using both the theoretical background and other complementary relevant literature.

    The results showed a positive relationship between nostalgia proneness and desire for uniqueness, with both variables being further connected to several shopping traits of the Generation Y consumer. The cluster and factor analysis eventually showed patterns that could be interpreted using the theory of hedonic and utilitarian shopping motivations.

  • 221.
    Bexell, Anders
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Olofsson, Fredrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Talent Management: Beyond the concept of Talent Management2005Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    The authors of this thesis have found that, during the last years, the world has witnessed a dramatic explosion of articles and books about the concept Talent Management. These books and articles, all emphasise the urgency for companies to adopt the concept and the devastating consequences if they don’t. The concept is by many re-searchers seen to be the top issue and, the latest trend within Human Resource Management.

    Nevertheless, throughout the history of the personnel profession the world has witnessed several different concepts such as Personnel Management, Human Resource Management, and Strategic Human Resource Management and several researches have claimed that these concepts describes the same thing. Some researchers have argued that the different concept instead represent a continuous rhetoric struggle by HR professionals to enhance their legitimacy and status by becoming more business oriented and demonstrate that employees indeed can make a difference in distinguish-ing successful organizations from others.

    The purpose of this thesis was to investigate the underlying reasoning and logic to why companies adopt talent management and explore what the concept represents in terms of new knowledge.

    By comparing traditional theories of HRM and HR planning with normative literature and interviews on Talent Management the authors have found that the concept does not represent any new and distinctive knowledge, but rather can be considered as an effort to repackage old ideas and techniques with a new label. The authors of this thesis believe that Talent Management is another illustration of the struggle by HR professionals to enhance their legitimacy and status in their organization.

  • 222.
    Bilen, Celal Can
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Alavizadeh, Zahra
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Open Source Strategy: A Change of Perception through the Lens of Innovation: The Case of Open Source Software (OSS) in Sweden2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Open Source Software has been all about myths until recently, with many people believing that open source isn't reliable because the open source projects are held by a small group of amateurs in their friend's garage. Such myths have been refuted with the emerging success and increased popularity of open source, but still many considered open source and proprietary software to be enemies, which can never co-exist in the corporate platform. As a result, some firms have decided to stick to their tradition of commercial software development, while new firms, which base their corporate strategy solely on open source, have emerged. The former group of firms has suffered from losing time and money in fixing the errors and bugs in the software, whereas the latter group has found difficulties in finding financial support and market share in competition among the former group.

    Neither group has found absolute success in their business, as result a compromise model has emerged in the software industry, which resulted in a third group of firms that work neither with pure open source model nor with pure proprietary models, but instead with “hybrid” business models which allows integration of these so-called two enemies. Such firms have overcome the pitfalls of both approaches, while combining the benefits of them. The growing success of open-source integration attracted further public attention on the potential importance of open-source software (OSS). Indeed, major large commercial IT companies have started to integrate open-source software into their core strategies. Despite the widespread doubts and resistance during the early stages of open source revolution, there has recently been a “change of perception” in the software development industry towards incorporating open source strategies into their business models.

    This master thesis investigates the open source software scene in Sweden by examining Swedish firms that develop software products either based on open source components (hybrid model) or just open source products (pure open source model). After analyzing the market based on the business models of these firms, further details of the open source strategies pursued by these firms have been analyzed. Our study then finalizes the investigation with an analysis of the open source development scene in Sweden, which we use to determine the characteristics of the software industry in Sweden.

    Our conclusions reveal that open source strategy shares most of its components with innovation strategy (with some components found to be specific to open source strategy only), confirming the link between open source software and innovation. Therefore, firms that work with open source software have to pay attention to innovation and form an appropriate innovation and open source strategy if they want to be successful in the software industry.

  • 223.
    Bille, Eva Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Gao, Yafang
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Simon, Christel
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Entrepreneurship in a Global Context: Case Studies from Start-ups in China, Lebanon and Sweden2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this thesis, we have investigated what skill sets entrepreneurs apply in order to become entrepreneurs, how entrepreneurs are influenced by globalisation and how they overcome societal barriers in their countries.

    The thesis consists of case studies with entrepreneurs from three firms in China, Lebanon and Sweden. It examines the societal barriers in each country, as well as what skill sets helped the entrepreneurs overcome these barriers.

    We found that they were all to a high degree utilising the Internet and the possibil-ity of interacting with the global world. Their societal barriers differed, but the ways in which they overcame them did not differ significantly. In our limited study, the more difficult the local barrier is, the more global the firm is.

    We would infer from our analysis that entrepreneurs are influenced both by the global society and their national society. The higher the societal barriers, the more skills were needed to overcome them.

  • 224.
    Bjur, Elin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Christo-Dionne, Dimitri
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Fortification of New Venture Branding through Brand Image and Brand Identity: An exploratory study to shed new light on branding for new venture entrepreneurs2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction

    Entrepreneurs embarking upon a new business venture have a vast amount of responsibilities to

    consider during the new venture phase, therefore strategically taking action to gain a competitive

    advantage in the marketplace is a necessity. While there exist many routes towards acquiring an

    edge over the competition, branding proves to be a highly effective and influential strategy. As

    entrepreneurs are left to their own business development devise, there is no one approach towards

    creating a brand. Brand image and brand identity are two components of the brand strategy that

    impact and leverage the success of the branding design. Nonetheless, it is up to the entrepreneur’s

    own accord to implement these components, thus the general consensus is unknown as to whether

    they take into consideration aspects of branding, specifically those of brand image and brand

    identity during their new venture development.

    Purpose

    The purpose of this study is to shed new light on branding for new venture companies, specifically

    investigating the brand image and brand identity perspectives.

    Method

    The primary data for the research was gathered through a series of semi-structured open ended

    interviews among five entrepreneurs who all cultivated a new venture for no longer than two years

    of age. Furthermore, secondary data was compiled from suitable peer-reviewed articles and

    published books sustaining appropriate theories and models.

    Conclusion

    The discovered research indicates that branding in general is a known valued strategy among new ventures but not necessarily a highly ‘worked with’ concept. As a whole, the new ventures work with branding activities to a various extent but for the most part did not show a comprehension of what entails brand image and brand identity. However, the findings show that new venture entrepreneurs withhold their own interpretations of the terms, but those meanings did not translate into the actual essence of what brand image and brand identity signify. Furthermore the research suggests that new ventures unknowingly consider some aspects of brand identity and brand image in their development phase. They were found to deliberatively acknowledge some facets of brand identity and brand image but also were recognized as disregarding others. Even though there existed some unknowingness, inconsistencies, and lack of comprehension among the ventures in regards to brand image and brand identity, it is important to note that the entrepreneurs upheld an eagerness to learn, thus suggesting that their future branding strategies may become successful. 

  • 225.
    Björk, Sofia
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Corporate customer loyalty within the banking sector: The case of SEB2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background:

    The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. The banking industry is highly competitive since all banks offer homogenous products and services that easily can be duplicated. Therefore it is of major importance for the banks to distinguish themselves from the other banks, offering the same products and services. The only way to distinguish oneself in today’s competitive environment is by either price or quality.  Hence customer satisfaction, which leads to customer loyalty, can be seen as a potential tool to gain a strategic advantage in the highly competitive environment.

     

    Purpose:

    The purpose of this thesis is to examine marketing strategies for bank companies work in reaching corporate customer loyalty concerning digitalization, decision-making and service quality towards their corporate customers in the modern banking industry.

     

    Method:

    This thesis builds on primary sources in the form of semi-structured interviews. Three key persons carefully selected within SEB have been chosen to get an insight of how the bank works towards shaping long-term relationships and loyal customers. Respondents were chosen after their competence concerning corporate customer loyalty.

     

    Conclusion:

    The banking sector was examined and it showed to be highly homogenous and the products and services offered are basically the same. In that, three important conclusions were highlighted. First, there is a need for banks to distinguish oneself through high service quality, which will result in customer loyalty. The importance of being easy, credible and secure in order to keep existing customers and acquire new ones was fundamental. However being predictable and transparent in their reasoning is a necessity to shape a loyal clientele. Second, providing high service quality and reducing the gap between the customer expectations and delivered service will enhance the customer loyalty and also the bank’s profitability. Significant since it is cheaper to keep loyal customers than to acquire new ones. Third, as digitalization has changed the banking landscape, the future customers will consider themselves as loyal, but they will be loyal with more actors at the same time. This is due to the fact that competitors will only be a click away and that the digitalization will make it easier for customer to increase their probability by switching bank, as they will be offered more different available alternatives.

     

  • 226.
    Björkgren, Andreas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Brodin, Henrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    First Impression Lasts: The First Meeting2005Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    When firms are doing business it is important to meet the customer’s expectations. It is often in the first impression (the first time the parties meet in a sales encounter) that the seller fails to do this, sometimes resulting in the prospective customer dropping the whole thought of a business deal and no further relationship is established. The first impression results from the first image and understanding a seller creates in a potential customer: here the latter gets a brief insight into the former’s organization, credibility and overall quality. Each encounter or meeting is an opportunity to achieve trust and build a relationship, but also contains the risk of reducing credibility and losing all chances of a relationship. The purpose of this thesis is to describe and analyse the importance of the first impression when creating and building a business to business relationship and to describe the factors which influence this process. The theoretical framework is based on theories regarding the concept of first impression and the implications of two-way communication during the first encounter. These include the seller’s preparation and categorisation of the customer before each encounter. Other variations of communication concerns verbal and non-verbal communication, generalizations, cultural differences and circumstances where a failure can turn into an advantage. The present qualitative case study is based on interviews with five highly competent respondents with long experience of business relationships. They were chosen after discussions with Walter Carvajal, owner and MD of City Guest Service. The results showed that the first impression was very important in creating a business relationship. Some variables, e.g. gender, had less significance. Generally, the first impression included the small things a person perceived and interpreted during the first encounter. Combined, they determined whether a person chose to do business with the counterpart in question. All aspects of verbal and non-verbal commu-nication formed a basis for judging the other person. Cultural differences increased the acceptance level, reducing the risk of failure, when the parties were from differ-ent cultures.

  • 227.
    Björkgren, Andreas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Brodin, Henrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    First Impression Lasts: The First Meeting2005Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    When firms are doing business it is important to meet the customer’s expectations. It is often in the first impression (the first time the parties meet in a sales encounter) that the seller fails to do this, sometimes resulting in the prospective customer dropping the whole thought of a business deal and no further relationship is established. The first impression results from the first image and understanding a seller creates in a potential customer: here the latter gets a brief insight into the former’s organization, credibility and overall quality. Each encounter or meeting is an opportunity to achieve trust and build a relationship, but also contains the risk of reducing credibility and losing all chances of a relationship. The purpose of this thesis is to describe and analyse the importance of the first impression when creating and building a business to business relationship and to describe the factors which influence this process. The theoretical framework is based on theories regarding the concept of first impression and the implications of two-way communication during the first encounter. These include the seller’s preparation and categorisation of the customer before each encounter. Other variations of communication concerns verbal and non-verbal communication, generalizations, cultural differences and circumstances where a failure can turn into an advantage. The present qualitative case study is based on interviews with five highly competent respondents with long experience of business relationships. They were chosen after discussions with Walter Carvajal, owner and MD of City Guest Service. The results showed that the first impression was very important in creating a business relationship. Some variables, e.g. gender, had less significance. Generally, the first impression included the small things a person perceived and interpreted during the first encounter. Combined, they determined whether a person chose to do business with the counterpart in question. All aspects of verbal and non-verbal communication formed a basis for judging the other person. Cultural differences increased the acceptance level, reducing the risk of failure, when the parties were from different cultures.

  • 228.
    Björklund, Elin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Balkefors, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Carlquist, Anna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Co-Existence of Strategic Renewal and Strategic Inertia: A Case Study of an Innovative Firm2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem: Today’s rapid globalization along with technological improvements force organizations to adapt its strategy to external changes. Companies may undertake strategic renewal in order to cope with these changes (Agarwal & Helfat, 2009). However, there are forces that somehow interrupt a firm’s ability to adapt, which are called strategic inertia (Mallette & Hopkins, 2013). The forces of strategic renewal and strategic inertia do not exist independently from one another rather they coexist and vary in its influence on the company (Melin, 1998). The previous research exploring Strategic Renewal and Strategic Inertia as two co-existing forces appears to be limited, which creates an incentive to explore the phenomena in an innovative company setting.

    Purpose: The purpose of this thesis is to explore the existence of the phenomena of strategic renewal and strategic inertia in an innovative firm.

    Method: In order to fulfill the aim of this research, a qualitative case study was undertaken. The primary data was gathered through interviews with managers from different departments at the company Fagerhult Lighting AB.

    Conclusion: This research contributes to the academic field of strategy as it proposes six circumstances that foster strategic renewal and strategic inertia in an innovative firm. The circumstances are clarified in the following six propositions, where (1) the encouragement of new ideas, (2) employees that are open to change, and (3) the acquiring of people with different perspectives and backgrounds, are presented as drivers for strategic renewal, while (4) prioritization of resources, (5) differences in interests and attitudes and (6) insufficient understanding and engagement, are sources for strategic inertia. The conclusion of this research is that strategic renewal and strategic inertia can co-exist within an innovative firm.

  • 229.
    Björkman, Annie
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sjöberg, Sofia
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Johansson, Fredrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Implementering av IAS 40: En studie av effekterna av IAS-standarden på onoterade fastighetskoncerner2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    Problem: Dagens höga frekvens av gränsöverskridande handel kräver homogena regelverk inom många olika områden, även inom redovisning. I arbetet med att försöka harmonisera medlemsländernas redovisningsprinciper beslutade Europarådet att alla börsnoterade företag inom Europeiska Unionen från den 1 januari 2005 skall följa IASB: s regelverk, IAS/IFRS, vid upprättandet av koncernredovisningen. Motiven bakom beslutet var att för-söka erhålla en ökad transparens av information och att öka jämförbarheten mellan företag inom unionen, vilket i sig skulle underlätta för investerare och verka för en välfungerande kapitalmarknad. En av skillnaderna med att tillämpa IAS/IFRS istället för de svenska reglerna som blir väldigt tydlig för fastighetsbolagen är att förvaltningsfastigheter ska värderas antingen till verkligt värde enligt IAS 40 alternativt anskaffningsvärde minus komponentav-skrivningar. I det svenska regelverket ska redovisning ske till anskaffningsvärde minus ackumulerade avskrivningar enligt RR 24. Detta kan få stora effekter i företagens koncernredovisningar och påverka hur olika intressenter värderar koncernen.

    Syfte: Studiens syfte är att belysa de effekter en implementering av IAS/IFRS-reglerna för med sig vid värdering av förvaltningsfastigheter i mindre svenska onoterade fastighetskoncerner. Hänsyn ska även tas till de effekter en förändrad redovisning har för revisorer, banker och investerare.

    Avgränsning: Noterade företag kommer inte att behandlas, då det skulle strida mot studiens syfte. Vidare kommer ej internationella företag redogöras för. Företag som inte är fastighetsbolag kommer heller ej att behandlas.

    Metod:Metoden som används är kvalitativ och studien kommer i första hand baseras på primärdata där sådan är möjlig. Studiens ansats är induktiv, då slutsatser kommer att dras från empirin.

    Teoretisk referensram: Studiens referensram är baserad på värderingsteorier samt svenska och internationella redovisningsregler, som behandlar förvaltningsfastigheter och materiella anläggningstillgångar.

    Slutsats: EU:s grundtanke med ett harmoniserat regelverket är god, men leder till oönskade effekter. Studien kommer fram till att ett byte från det svenska regelverket till det internationella skulle innebära en ökad arbetsmängd för företagen och därmed öka kostnaderna. Det blir inte alltid enklare att jämföra företag som värderar enligt verkligt värde, då värderingarna är subjektiva och inte alltid speglar det sanna värdet. IAS 40 erbjuder även andra möjligheter att redovisa, som till exempel anskaffningsvärde. Företagen kommer därför genom att den föregående metoden finns kvar troligtvis ej redovisa till verkligt värde. Därmed faller argumentet att detta regelverk skulle öka jämförbarheten.

     

  • 230.
    Björn, Emma
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Stenström, Lovisa
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Family Council: A commucation forum in the family business2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
  • 231.
    Björn, Emma
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Stenström, Lovisa
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Altoray, Erich
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Small and Medium Sized Food Producers - how are they affected by the trading blocs and the distributors’ own brands?: A case study of three SME in the food industry2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background: The Swedish food industry has changed dramatically during the last decades and to become and remain as a player has become a demanding task for several of the small and medium sized enterprises (SME). The trading blocs have increased the development of their own brand (DOB) and this has given the SME new competition but also the possibility to produce these products for the trading blocs. In addition to this the trading blocs have be-come more and more centralized and to strengthen their position in nego-tiations and other aspects which are important for the trading blocs.

    Purpose: The purpose of this paper is to increase the understanding of how the trad-ing blocs, with their development of their own brand, affect the Swedish small and medium sized producers in the food industry. It is also to look into what kinds of strategies that are used by the SME in order to tackle the competition from the distributors own brands.

    Method: To fulfill our purpose a qualitative approach has been used for this thesis. Seven different interviews have been done, either by phone or face to face, with the three largest trading blocs and with four the SME in Sweden, three producing and one distributing company.

    Conclusion: The focus on low prices and the trading blocs’ stronger, central position on the market have made the competition more intense. To be or remain as a player on the market it is important for the SME to be a supplier to the trading blocs. However, since there are many players striving to become a supplier it is a tough situation and the price becomes an important factor. The trading blocs want low prices and keep pushing the suppliers to keep them low, or even lower them. This price focus is a major issue for the SME, and the DOB have become an important mean for the trading blocs to keep prices low. Due to scenarios like this it is very important for the SME to have strategies in place and the most common and most efficient is the bypass and flanking attack strategies. These two strategies are intense and keep the SME alert when it comes to product development and new innovations.

  • 232.
    Bladh, Oskar
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Henrekson, Hedvig
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Modée, Ida
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background

    Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. Although, since virtual agents acting as service providers in the banking sector is a relatively new phenomenon, there is limited research concerning the implications it will have on the bank-customer relationship. Hence, the novelty and relevance of the topic makes it interesting for further research. 

     

    Purpose

    Through the identified underlying factors affecting customer loyalty, the purpose of this study is to examine how customer loyalty will be affected by the implementation of virtual agents as service providers in major Swedish banks.

     

    Method

    This is a qualitative study, and the empirical data were collected from semi-structured in-depth interviews with bankers at four major Swedish banks, as well as with ten highly-educated customers who are frequent users of bank services.

     

    Findings

    The findings showed that virtual agents must affect customer service to a large extent to have a profound impact on customer loyalty. Virtual agents will be able to replace human bankers regarding simpler inquiries satisfyingly. On the other hand, the demand for personal interactions regarding more complex matters is found to be important. 

  • 233.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Axelsson, Björn
    The role of corporate brand image in the selection of new subcontractors2007In: Journal of business and industrial marketing, ISSN 0885-8624, Vol. 22, no 6, p. 418-430Article in journal (Refereed)
  • 234.
    Blombäck, Anna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Identifying the Role of Heritage Communication: A Stakeholder-Function Framework2016In: International Studies of Management and Organization, ISSN 0020-8825, Vol. 46, no 4, p. 256-268Article in journal (Refereed)
    Abstract [en]

    This article uses the case of family business to distinguish the range of potential aims and outcomes of corporate heritage communication. In family businesses, the challenges of heritage communication are particularly salient as the past of the firm is simultaneously that of the controlling family. Based on a study of 55 websites of Swedish and German family-owned firms, we classify aims and outcomes of heritage communication with reference to different stakeholders. Our findings elucidate the need to consider various stakeholders when planning heritage communications, and the value of such communication for different corporate functions, such as marketing, management and governance. To aid decision-making we offer a framework to map aims and stakeholders of heritage communication related to a company’s functions.   

  • 235.
    Blomqvist Eriksson, Erica
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Järkemyr, Rebecca
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Do you give in to your inner shopaholic?: A study of influencers impact on consumers mobile impulse buying behavior2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. Further, the easy access of mobile devices makes it effortless to purchase products endorsed by influencers. Previous research exists about Influencer marketing, m-shopping and impulse buying behavior. However, an opportunity was found to study the relation of these. Thus, this paper focus on investigating factors on consumers mobile impulse buying behavior affected by influencers, in the context of Instagram.

    The purpose of this thesis was to investigate influencers impact on consumers mobile impulse buying behavior, analyzing through the social media platform of Instagram.

    A study with mixed method research design was conducted to carry out the purpose of this thesis. The qualitative data was collected through semi-structured interviews with the aim to discover in what way Instagram influencers affect consumers mobile impulse buying behavior. The themes and codes acquired from the findings of the qualitative study were tested with a questionnaire through a quantitative study, this to identify which factors impact the consumer’s mobile impulse buying behavior the from Instagram influencers.

    The empirical evidence suggests that the Relation to influencers content, Perception of influencer, Conscious spontaneous purchase and Cause of purchase are factors that have an impact on consumers mobile impulse buying behavior by influencers on Instagram. The empirical evidence further implies an influential process between the different factors. Tough, it was not tested how they were related as the study did not aim to compare the interrelation between the factors. 

  • 236.
    Blunck, Erskin
    et al.
    Nürtingen-Geislingen University, Germany.
    Gillpatrick, Tom
    Portland State University, Portland, OR, USA.
    Weigert, Verena
    Nürtingen-Geislingen University, Germany.
    Pantelic, Darko
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    A comparison between future German and U.S. decision makers attitudes toward sustainability2016Conference paper (Refereed)
  • 237.
    Bocquillon, Grégoire
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Ekallam, Martin
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Risk Assessment and Mitigation Strategies: Suppliers and Retailers in the Swedish Organic Food Market2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background: Consumer interest and demand for healthy and ecologically produced local food has led to a high market demand that local production cannot meet. Product attributes of perishability and short life cycles ensure that even local supply chains are challenging to manage. This increases potential for risks occurrence in an Organic Food Supply Chain (OFSC) especially with unreliable supply of products. Small and established food retailers import organic food products from across the world. Custom delays, high transport charges, commodity costs and regulatory requirements are associated with food imports. This renders OFSCs complex and vulnerable to disruptions or breakdowns that require appropriate strategies to identify and mitigate risks.

    Purpose: To gain an overall insight of risks mitigation in OFSCs. The purpose of this thesis is to assess risks affecting suppliers and retailers of organic food and propose risk mitigation strategies to prevent or minimise supply chain breakdowns.

    Method: This qualitative study utilizes a case study strategy involving seven case firms and seven research respondents. Data is collected through semi-structured interviews and documentary secondary data. The analysis of the empirical findings is conducted by cross analysing empirical findings of respective case firms and then emerging patterns are formulated into a general framework.

    Conclusions: Low conversion rates of farms for organic production, high costs of investments and regulatory requirements have contributed to prevailing production risks that partly cause low organic output. Other risks identified that could disrupt the food chain under study include sourcing, warehousing, demand, price, financial and institutional risks. Mitigation strategies proposed include production procedures, CAP, supply chain flexibility, supply chain visibility, certification, diversification of retail channels, brand image building, horizontal & vertical cooperation and buyer-supplier relations.

  • 238.
    Bodeklint, Kim
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Unosson, William
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lindhe, Angelica
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Crisis Management & Brand Reputation: An exploratory study on crisis management and its effects on brand reputation2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 239.
    Bodestedt, Fredrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Andersson, William
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Hjortsjö, Carl
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Short sale restrictions: The Swedish perspective2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Background:

     

    Problem:

     

    Purpose:

     

    Method:

     

    Conclusion:

    Based on our findings we do not advocate short sale regulations to

    be introduced on the Swedish financial market. Neither does our

    analysis indicate that the market performance is significantly affected

    by shorting, nor does restrictions work as intended which we have

    seen in other countries during the fall of 2008.

    The analysis have been drawn from four cornerstones; previous

    research, actions of other countries’, a statistical analysis and

    interview findings. We have examined and compiled different

    strategies for restricting short sales around the world as well as

    conducted a cross-correlation analysis to investigate if share price is

    related to stock loan. Furthermore we have interviewed a

    professional investor and a middle manager at the Swedish Financial

    Supervisory Board to obtain experts’ views on the subject.

    With background of other countries’ actions, the purpose of this

    report is to investigate why, if at all, short sale regulations should be

    introduced on the Swedish financial market.

    Is there a correlation between the number of shorted shares and the

    change in overall and individual stock price? What actions have been

    taken by countries in Europe, Asia and the United States regarding

    short selling during the fall of 2008 and what is SFSB’s attitude

    towards the subject? Are there any benefits for the Swedish financial

    market from shorting regulations?

    In times of financial crisis short selling is often quickly blamed for

    price volatility and media broadcasts pleads for prohibitions and

    restrictions. Extensive research, however, cannot find any empirical

    evidence that shorting is affecting markets negatively; often it is the

    other way around. Sweden has been relatively liberal when it comes

    to shorting restrictions and even though share lending has increased

    since the start of the year, no actions have been taken by the

    Swedish Financial Supervisory Board.

     

     

  • 240.
    Boers, Börje
    et al.
    Högskolan i Skövde.
    Ljungkvist, Torbjörn
    Högskolan i Skövde.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Dropping family heritage while staying a family business2018Conference paper (Refereed)
    Abstract [en]

    Purpose: The purpose of the paper is to explore the consequences for family businesses and the owning families, when the owners decide to give up the family connection in the name of the business. In family firms, the owner family is often very openly and visibly connected to the firm. This close interconnectedness of family and business is often seen as source for both strength and weaknesses of family businesses (Brunninge, 2017; Tagiuri & Davis, 1996).

    Moreover, recent research has identified the past as a source for value (Balmer, 2011; Urde, Greyser & Balmer, 2007). Even family firms can draw on their history, developing their heritage (Blombäck & Brunninge, 2013). Connecting family heritage to the heritage of the firm involves opportunities from a branding perspective, but it also includes risk as the family and its members are exposed to more attention from external audiences (Brunninge, 2017).

    Therefore, an interesting question arises, concerning what happens when a business gives up branding itself as a family business. How is identity affected, when the family brand is replaced by a brand not alluding to family ownership? To what extent does this imply that the ties with the firm’s and the family’s heritage are cut?

    Design/Methodology/Approach: This study follows a case study approach. The focal company is a third generation family business, started in 1951. The company acquired another firm in 2011. In 2016, the owners decided to give up the traditional family brand and only use the brand of the acquired firm for their operations. The case study draws on interviews with representatives of both companies as well as archival study of both.

    Findings: The data collection for the study is still in progress. We expect the findings to show to what extent elements of family heritage and corporate heritage survive the decision to give up the family name in a family business and how members of the owning family

    Practical implications: Family businesses stand for the majority of companies in the industrialized world. Connecting family heritage and corporate heritage implies opportunities as well as risks. The paper sheds light on issues that family business owners need to be aware of when deciding about connecting or disconnecting the heritage of the family and that of the firm.

    Originality/value: Family business research with connections to marketing, branding or more specifically corporate heritage topics is still scarce. Our paper contributes to family business research by showing how connections of corporate and family heritage can be managed and what dropping the family connection in the name implies for the opportunities to leverage corporate and/or family heritage.

  • 241.
    Boers, Börje
    et al.
    Högskolan i Skövde.
    Ljungkvist, Torbjörn
    Högskolan i Skövde.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Giving up the family name while staying a family business: The family business as acquirer2018Conference paper (Refereed)
  • 242.
    Boers, Börje
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). University of Skövde, Sweden.
    Ljungkvist, Torbjörn
    University of Skövde, Sweden.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Nordqvist, Mattias
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Going private: A socioemotional wealth perspective on why family controlled companies decide to leave the stock-exchange2017In: The Journal of Family Business Strategy, ISSN 1877-8585, E-ISSN 1877-8593, Vol. 8, no 2, p. 74-86Article in journal (Refereed)
    Abstract [en]

    Our purpose is to understand the process of ‘going private’ decisions in family firms by applying a socioemotional wealth (SEW) perspective, specified in the following research questions: how do socioemotional wealth considerations influence owning families’ decisions to delist their publicly-listed companies? How do socioemotional wealth considerations change after the delisting of a firm? Based on case studies of two family firms, we elaborate upon the balancing of socioemotional and financial wealth considerations by the family owners, the assessment of which changes over time. Ultimately, we propose that the experiences from being listed can lead to the reevaluation of financial, as well as socioemotional, wealth considerations. By delisting, the companies reclaim independence and control, and the identity as a private family-owned firm becomes once again pronounced. We develop the SEW-perspective by viewing the decision to delist as a mixed gamble, in that owning families have to weigh personal and financial losses against SEW gains, thereby indicating how SEW-considerations change over time. We find that owning families are willing to sacrifice current SEW, accepting current financial losses for prospective increased SEW. Additionally, in this study we extend the argument that decisions to leave the stock market are tradeoffs between competing factors.

  • 243.
    Boers, Börje
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Högskolan i Skövde, Institutionen för handel och företagande.
    Ljungkvist, Torbjörn
    Högskolan i Skövde, Institutionen för handel och företagande.
    Brunninge, Olof
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Nordqvist, Mattias
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Going private: Why family controlled, publicly-listed companies decide to leave the stock-exchange2015Conference paper (Refereed)
  • 244.
    Boerwinkel, Dionne
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Does culture matter in online retail?: A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes2016Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). While entering foreign markets the psychic distance between cultures is a factor which should be considered. One of the factors which causes psychic distance is the cultural values of a nation. Within this research the cultural values are described by the cultural dimension theory of Hofstede.

     

    Germany and Sweden have a leading usage and adaptation with online shopping. Within the e-commerce, the most valuable target group is the higher educated consumers of Generation Y. Since the cultural values in Germany and Sweden differ from one another, it suggests differences in there online-shopping cultures as well. To create the best online shopping experiences, cultural values should be considered within (concentrated) marketing approaches.

     

    Objective: This research is conducted to examine the online shopping behaviour of generation Y in relation to the cultural values of Germans and Swedes. The results of this research display a theoretical understanding of the online shopping behaviour forthcoming by the cultural influences. This study can benefit online retailers to develop or optimize strategic marketing plans and/or strategic entry plans in the e-commerce for both the German market and the Swedish market.

     

    Method: To answer the objective of this study, hypotheses are designed by the theoretical background. Followed by a survey-driven quantitative data research. The target group of the research were higher educated Germans and Swedes within Generation Y. Since the literature leaves several gaps, the conclusions are descriptive of nature.     

     

    Conclusion: The relationships drawn by literature between the online shopping behaviour and the cultural values of Germans and Swedes show consistencies with this research. Germans and Swedes show a similar technological acceptance, which is related to the high level of individualism. Further, differences between Germans and Swedes are assumed within the uncertainty avoidance (brand loyalty versus information search) and masculinity (goal-oriented shopping versus hedonistic shopping).                   

    Although the differences found between the two cultures are minor, a concentrated marketing strategy can be suggested to create the best suitable online consumer experience.   

  • 245.
    Bogdanova, Alla
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Enfors, Helena
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Naumovska, Simona
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Work Environment Stressors - The link between employees’ well-being and job performance?2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background: Employees are the human capital which contributes to the success and de-velopment of a company to a great extent. Thus, these days, companies do not see them only as factors of production from the classical perspective, but have started to value them as stakeholders and partners with whom long-term goals are achieved together.

    Problem Discussion & Purpose: Researchers realized the need of companies to deal with employees, and for that reason, there has been great time and effort spent on studies con-cerning the relation between job satisfaction and job performance. However, the authors of the thesis came to conclusion that the link between job satisfaction and job performance was still a vague one. Therefore, the thesis is focused on the concept of well-being. The study concentrates on blue-collar workers, and the purpose is to explore and understand the relation between job-related well-being and employees’ job performance in the context of stress caused by following environmental factors: working tools, workload, heat, noise, and safety.

    Theoretical Framework: The theories used for this study are concerning job perform-ance, well-being, and stress. An emphasis is given on the work environmental stressors, which are working tools, workload, safety, heat, and noise.

    Methodology: To make this study, the researchers applied qualitative approach and used 8 semi-structured interviews to collect the data. The authors have conducted personal “face-to-face” interviews. All of them were tape-recorded to provide the maximum accuracy of received data. Information was gathered within one company.

    Conclusion: After conducting research, acquiring empirical findings, and making analysis of data, the thesis authors suggest that there is a link between job performance and job-related well-being via the work environment stressors. The authors of the thesis assume that probably the relationship between well-being and performance can look as a “circle-” or “spiral”-like model, where well-being and performance influence each other mutually, however, in different ways at different stages of the model. The influence of well-being on job performance via researched work environment stressors can be either direct or indirect.

    The study is of a great importance because it gives good insight of seeing well-being as a link to performance which previously was not done by any other research. Being aware of the influence of the environmental factors, managers can better realize how these factors contribute to the performance and well-being of their employees, and find ways how to improve working environment in order to increase workers’ job performance and job-related well-being.

  • 246.
    Bohman, Sarah
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Carlzon, Fredrika
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Jakobsson, Leo
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Reaching Social Sustainability through Employment of People with Disabilities: A case study of Max Burgers2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sustainability is gaining increased attention both in media and academia. However, the social aspect of the concept is underdeveloped. One can describe social sustainability as a quality of societies where norms are based on social justice, human dignity and participation. Today the quality of our society can be improved, as people with disabilities (PWDs) are underutilized. For reaching a socially sustainable society, this minority needs to be better included in the labour market. Even though a good amount of literature has covered the employment of PWDs, empirical evidence is missing from organisations currently involved with employing PWDs.

    This thesis offers a new perspective concerning employment of PWDs and aids the work towards understanding and reaching social sustainability in a way that benefits organisations and society. The thesis consists of an in-depth case study of Max Burgers who is at the forefront when it comes to working with sustainability, concerning both the environmental and social responsibilities. Max Burgers has been working systematically with employing PWDs into their restaurants for over ten years and are seen as a role model in the field. We have conducted qualitative interviews with numerous of restaurant managers and disabled employees as well as attended a two-day educational conference.

    The study resulted in a model describing initiatives on how to reach social sustainability by employing PWDs. Important contributions are that employment of PWDs is a collaborative process involving four key actors: organisation, partner institution, managers and PWDs. Furthermore, we found that corporate culture plays an important role when accommodating PWDs at the work place. The study has provided proof that employment of PWDs leads to prominent benefits for both organisations and society, i.e. enhanced customer service, leadership development, and healthier labour market. 

  • 247.
    Bonde, Wictor
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lübken, Verena
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Settergren, Martin
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships: A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background

    Globalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. Therefore, approaching foreign companies and potentially engaging in new business relationships should be a strategic managerial issue.

    Purpose

    The main objective is to analyze how Swedish SMEs in the textile industry should approach German buyers in accordance to their preferences, taking cultural differences into account, as well as maintaining and developing the relationship. The focus will primarily be on the on the stages where the initial contact has been made, thus aiming at advancing in the development process. For this to be achieved, Swedish sellers must know what values to communicate to their counterpart.

    Method

    A qualitative approach has been used in order answer the purpose of the thesis. We have gathered our data from ten in-depth interviews; five with Swedish sellers and five with German buyers. The essential part of the data collection was done over telephone.

    Conclusion

    The most critical components that are found to be vital in developing a successful buyer-seller relationship include trust, satisfaction and commitment with all their related aspects. It was found that the product offer plays a critical role in the Early Stage of the relationship development process. Communication is essential for the building of trust and satisfaction and supplements the actions of commitment shown by the parties. Having an understanding on what values the counterpart appreciates and when these are especially important in the respective stages of the relationship building enables the firm to adapt its relationship marketing to the buyers preferences in a cost efficient and successful way.

  • 248.
    Bong, Carine Kuo
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
    Ngang, Joseph Bayiah
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The use of Information and Communication Technology in disaster management: The case of Cameroon2010Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The frequency of natural disasters and its negative consequences in terms of the number of people killed, property destroyed and negative environmental impacts caused in the affected communities constitute one of the basic foundations and motivations for the development and use of ICT and other means of preventing as well as responding to disasters in the world today. This is simply because disaster management constitutes an important part of any developmental framework. Unfortunately a majority of these natural disasters occur in developing countries where information flow is greatly hampered because the national actors in disasters lack the skills to use ICT to prepare for and to response to disasters in their communities. Current study aims at studying the use of ICT in disaster management in Cameroon-a less developing country south of the Sahara

    To achieve the aim of this study, a quantitative research approach was chosen. A total sample of 150 organisations was selected from a population of 285 organisations within Cameroon, that are directly or indirectly involved with disaster management or developmental issues of any nature. In total 150 questionnaires were administered to these selected national actors by mail, internet, telephone and self-administration and 85 of the organisations respondended to the questionnaire.

    After collecting and analysing the data, the authors came to the conclusions that; disasters occur in Cameroon on frequent bases causing lots of damages thus the need for ICT use in humanitarian logistics to move information and material. Results showed that national actors use the radio and local TV (CRTV) for disaster preparedness and the mobile phone for disaster response, while the internet and computer techonology, foreign TV, Fixed phone and fax had a very low usage rate or sometimes not used at all. The reason for low usage or no usage was due to problems encountered by national actors in an attempt of trying to use them. Against this background, the authors suggested a number of recommendations that could improve the degree of ICT usage. One of them was that the Cameroon government should partner with private sector firms to make ICT infrastructure available by investing more and improving on the telecommunication sector in the country. This will solve the problem of poor ICT infrastructure, poor radio and TV signals, limited internet connectivity accessibility and availability in Cameroon.

  • 249.
    Borg, Linda
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Fredriksson, Lis
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How the exposure to idealized advertisement affect young women's self-esteem and body satisfaction: testing for the influence of lifestyle2015Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Eating disorders and low self-esteem among young women is a growing concern in today’s society. Due to this growing concern, this subject has been given a lot of attention both in media and through academic research during recent years. One area that has been highly criticized and examined is the idealized ideals often presented in media and advertisement today. These ideals can, according to literature, harm young women due to social comparison with these idealized images. According to previous research, this social comparison can have a negative effect on both self-esteem and body satisfaction. Research also show that continued exposure to such ideals can lead to internalization of thin and beauty ideals, which in turn is proven to be a strong predictor for these images negative affect on self-esteem and body satisfaction. Because of these findings and the critique of these ideals in media, this is an important subject to study both because of the ethical concerns with continuing to reinforce these ideals in advertisement, and from a society’s perspective in order to learn who might need extra protection in order to not be harmed by these ideals. Therefore, this study will firstly examine if we can see a negative effect on high school student’s self-esteem and body satisfaction, after being exposed to idealized images (in our case thin-models). Our study will also examine, in a second part, if we can see, depending on the lifestyle of the students, if some girls are more vulnerable than others to the exposure of idealized images. The second part of the study will contribute with information of which young women that need extra protection and attention to not develop low self-esteem due to the pressure of living up to the ideals.

    The method of our study is mostly of a deductive nature since this is an extensively researched topic, where pre-established methods and theories can be found. However, as the second part of the study has not been previous research this part will use a combination of deductive and inductive strategy. To collect the primary data an experimental design is used, with pre-established measurements for self-esteem and body satisfaction. Moreover, statements regarding the participant’s lifestyle are constructed with the help of AIOs lifestyle questionnaire as an inspiration. The experiment processes consists of two steps. First, the participants are exposed to two images, either thin-model images, normal sized woman images, or control images (which is images without any persons in it). After the exposure, the participants are asked to answer the questionnaire consisting of the self-esteem measurement, the body satisfaction measurement, and the lifestyle statements. The first part of our study did not show any sign of the thin-model image having any effect on the participant’s self-esteem or body satisfaction. However, we found a significant difference between the girls of 15-17 years old and those who were 18-20 years old self-esteem and body satisfaction means. Where the girls 15-17 scored significantly lower in both. Our conclusion of these findings is that there still is a high internalization of unhealthy thin and beauty ideals especially among the younger girls. Therefore, idealized media still is harmful for these girls since they are reinforcing and contributing to these ideals in society. For the second part of the study, we found a significant difference between the Party lifestyle group and the Sport lifestyle group’s self-esteem, where the Party Lifestyle group had a significantly lower self-esteem than the Sport lifestyle group. Further, we could also see a connection throw-out all of our results between self-esteem and body satisfaction, where those who scored low in self-esteem most often also scored low in body satisfaction and the other way around. This finding showed us that those with a party lifestyle are more vulnerable to idealized media exposure in that way that they are more likely to internalize unhealthy beauty and thin ideals.

  • 250.
    Borgström, Benedikte
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Hertz, Susanne
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Implications of Power in Supply Chains2006In: Nofoma Conference Oslo, 2006Conference paper (Refereed)
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