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  • 201.
    Anderson, Helén
    et al.
    Linköping University.
    Gustavsson, G
    Melin, L
    Organisational Learning, Relationships and Internationalization1995In: Competitive paper presented at the 11th IMP Conference in Manchester, September 1995, 1995Conference paper (Other academic)
  • 202.
    Anderson, Helén
    et al.
    Linköping University.
    Gustavsson, P
    Nilsson, M
    Location of Competencies in Projects1996In: Paper presented at the 22nd Annual Conference of the European International Business Academy in Stockholm, December 15-17, 1996Conference paper (Other academic)
  • 203.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Role and Position: Understanding Dynamics in Business Networks1993In: Paper presented at the 9th IMP Annual Conference, Bath, UK, september 23-25, 1993Conference paper (Other academic)
  • 204.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Role and Position: Understanding Dynamics in Business Networks1993In: Paper presented at the Nordic workshop on Inter-organisational research in Aarhus, Denmark, August, 1993Conference paper (Other academic)
  • 205.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Andersen, P
    Halinen, A
    Position and role-conceptualizing dynamics in business networks1998In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 14, no 3, p. 167-186Article in journal (Refereed)
  • 206.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Holtström, J
    Absent Customers and Suppliers in Mergers and Acquisitions: A Literature Review2001In: Presented at the 16:e Nordiska Företagsekonomiska Ämneskonferensen in Uppsala, 16-18 August 2001, 2001Conference paper (Other academic)
  • 207.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Havila, V
    Holtström, J
    Are Customers And Suppliers Part(Icipants) Of A Merger Or An Acquisition?: A Literature Review2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 208.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Salmi, A
    Can You Buy a Business Relationship?: On The Importance of Customer and Supplier Relationships in Acquisitions2001In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 30, no 7, p. 575-586Article in journal (Refereed)
    Abstract [en]

    Mergers and acquisitions have become a popular strategy for gaining growth. Studies show, however, high failure rates for acquisitions. Earlier literature concentrates on the strategic or organizational fit between companies and integration processes and fails to recognize the companies' external business relationships. An implicit assumption seems to be that through acquisition the market position of the target firm can be taken over. We argue that it is not always easy or even possible to take over a company's customer and supplier relationships. We elaborate on the various problems related to relationships that acquisitions may give rise to. Our conceptual discussion is illustrated with a case study from the graphics industry.

  • 209.
    Anderson, Helén
    et al.
    Linköping University.
    Havila, V
    Salmi, A
    Can You Buy a Relationship?: Effects of Mergers and Acquisitions on Supplier and Customer Exchange Relationships1998In: Competitive paper presented at the IMP Conference in Turku, September 5-8, 1998, 1998Conference paper (Other academic)
  • 210.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Havila, Virpi
    Uppsala Universitet.
    Nilsson, Fredrik
    Uppsala Universitet.
    A Stakeholder Approach to Mergers and Acquisitions2013In: Mergers and Acquisitions: The Critical Role of Stakeholders / [ed] Anderson, Helén, Havila, Virpi and Nilsson, Fredrik, New York: Routledge, 2013, p. 1-14Chapter in book (Refereed)
  • 211.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Havila, VirpiUppsala Universitet.Nilsson, FredrikUppsala Universitet.
    Mergers and Acquisitions: The Critical Role of Stakeholders2013Collection (editor) (Refereed)
  • 212.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Holtström, J
    Öberg, C
    Are Mergers Or Acquisitions Expected To Affect Customer And Supplier Relationships?: An Analysis Of Decisions Taken By A Competitive Authority2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 213.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Holtström, Johan
    Linköpings Universitet.
    Öberg, Christina
    Lunds Universitet.
    Connectedness in acquisitions: - Effects on customers and suppliers2012Conference paper (Other academic)
  • 214.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Holtström, Johan
    Linköpings Universitet.
    Öberg, Christina
    Lunds universitet.
    Do competition authorities consider business relationships?2012In: Journal of Business-to-Business Marketing, ISSN 1051-712X, E-ISSN 1547-0628, Vol. 19, no 1, p. 67-92Article in journal (Refereed)
    Abstract [en]

    Purpose: Companies engage in business relationships for a variety of reasons, including specialization, product development, and building competitive networks. Research has demonstrated that mergers and acquisitions (M&As) may challenge ongoing business relationships. The purpose of this article is to investigate whether and how competition authorities consider business relationships when evaluating M&As.

    Methodology: The article uses the documentation from 450 M&As reported to the Swedish competition authority to capture the way in which an authority evaluates M&As. The Swedish competition authority evaluation corresponds to other national and international evaluation procedures.

    Findings: The findings indicate that the competition authorities neglect an important aspect of business life, namely companies forming business relationships. The competition authorities evaluate M&As on the basis of risk for price increases, and consequently disregard such issues as heterogeneity in demand and offerings, and values built into existing business relationships.

    Originality/Value/Contribution: The article contributes to research on business relationships through exploring how a public authority deals with such relationships. It also contributes to research on mergers and acquisitions through examining how these activities are evaluated by competition authorities. Furthermore, the article contributes to competition research by reflecting on competition law concerning M&A regulations in relation to business relationships.

  • 215.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Huge Brodin, M
    The Consumer's Changing Role: The Case Of Recycling2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 216.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Huge Brodin, M
    The consumer's changing role: the case of recycling2005In: Management of environmental quality, ISSN 1477-7835, E-ISSN 1758-6119, Vol. 16, no 1, p. 77-86Article in journal (Refereed)
  • 217.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Hultman, Jens
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The Promise of Shared Product Data: an Exploration of Interaction in the Development of Product Data Management technology2005In: Paper presented at the 12th International Product Development Management Conference, Copenhagen, Denmark, June 12-14, 2005, 2005Conference paper (Other academic)
  • 218.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Hultman, Jens
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Johansson, Nils
    Creating a Business Case for Product Data Management Technology: a transaction cost approach2007In: Paper presented at the 14th international Product Development Management Conference, June 10-12, 2007, Porto, Portugal, 2007Conference paper (Other academic)
  • 219.
    Anderson, Helén
    et al.
    Linköping University.
    Larsson, A
    The Project as an Arena for Innovation: Images of projects and their implications1996In: Paper presented at the second IRNOP Conference in Paris, June 27-29, 1996, 1996Conference paper (Other academic)
  • 220.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Leander, BoJönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Crossing Borders – Expanding Markets: An outlook from Sweden.2010Collection (editor) (Other academic)
  • 221.
    Anderson, Helén
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Lilliecreutz, J
    The Challenge In Supply Chain Innovation2003In: 19th IMP-conference in Lugano, Switzerland in 2003, 2003Conference paper (Other academic)
  • 222.
    Anderson, Helén
    et al.
    Linköping University.
    Lindström, G
    Sjöström, R
    Changing Company Competence Base and the Constitution of Dominant Design1997In: 4th International Product Development Management Conference, Stockholm, Sweden, May 26-27, 1997: preprints, Stockholm: Handelshögskolan i Stockholm , 1997Conference paper (Other academic)
  • 223.
    Anderson, Helén
    et al.
    Linköping University.
    Salmi, A
    Tailoring M&A Strategies to Encompass Relationships With Key Suppliers And Customers1998In: Paper presented at the Strategic Management Society's 18th Annual International Conference, November 1-4, 1998, Orlando, Florida, 1998Conference paper (Other academic)
  • 224.
    Anderson, Lovisa
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Glimberg, Jonas
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Swedish GAAP or Voluntary Adoption of IFRS: Factors Affecting the Choice for Swedish Large Unlisted Corporate Groups2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose - The purpose of this thesis was to examine whether large unlisted corporate groups in Sweden plan to adopt K3 (Swedish GAAP) or plan to voluntarily adopt IFRS for their first financial year starting after December 31st, 2013 and what factors affect the choice managers make.

    Design/method/approach - In order to fulfill the purpose, 241 large unlisted corporate groups were sampled and a questionnaire was sent out to the sampled corporate groups willing to participate. A total of 109 responses were recieved.

    Findings – It was found that the vast majority of large unlisted corporate groups in Sweden will adopt K3 (Swedish GAAP) for their first financial year starting after December 31st, 2013. The reasons why these large unlisted corporate groups plan to adopt K3 is mainly because it is simpler and less costly than IFRS, or because managers are not well informed about the accounting regulations and have taken advice from their auditor. The corporate groups planning to adopt IFRS often do so because of legitimacy reasons, or because it is beneficial to adopt IFRS already for the first financial year starting after December 31st, 2013 if there are plans to list the corporate group on a stock exchange.

    Research limitations/implications – The response rate achieved was 45.2 percent, which means that the results are representative of the entire population with 95 percent confidence and a 9.2 percent margin of error. The research was delimited to Swedish large unlisted corporate groups.

    Practical implications – The results give a deeper knowledge about what factors affect the choice of accounting framework for large unlisted corporate groups in Sweden and can potentially help companies facing a similar choice later on.

    Originality/value – There has been very little research performed in the area of voluntary adoption of IFRS for unlisted companies. This study aimed to contribute to the closing of this gap, and to create opportunities for further research.

  • 225. Anderson, R. B.
    et al.
    Camp II, R. D.
    Dana, L. P.
    Honig, Benson
    Faculty of Business and Economics, Wilfrid Laurier University, West Waterloo, ON, Canada.
    Nkongolo-Bakenda, J. -M
    Peredo, A. M.
    Indigenous land rights in Canada: The foundation for development2005In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 2, no 2, p. 104-133Article in journal (Refereed)
    Abstract [en]

    Throughout the middle decades of the 20th Century Indigenous people were the target of efforts to assist in economic development. In large part these externally developed, modernisation based efforts failed. In response, a second wave of Indigenous development has emerged; one in which Indigenous peoples are striving to rebuild their 'nations' and improve their lot through economic development 'on their own terms'. Key to this approach is the pursuit by Indigenous people of the recognition of their rights to their traditional lands and resources. This paper examines the emergence of this second wave of Indigenous development in Canada.

  • 226. Anderson, R. B.
    et al.
    Honig, Benson
    Peredo, A. M.
    Communities in the global economy: Where social and indigenous entrepreneurship meet2006In: Entrepreneurship as Social Change: A Third Movements in Entrepreneurship Book, Edward Elgar Publishing, 2006, p. 56-78Chapter in book (Other academic)
  • 227.
    Anderson, R. B.
    et al.
    University of Regina, Canada.
    Peredo, A. M.
    University of Victoria, Canada.
    Honig, Benson
    University of Canterbury, Christchurch, New Zealand.
    Dana, L. -O
    University of Canterbury, Christchurch, New Zealand.
    Weir, W.
    University of Saskatchewan, Canada.
    The Saskatchewan experience2007In: International Handbook of Research on Indigenous Entrepreneurship / [ed] L.-P. Dana & R. B. Anderson, Cheltenham: Edward Elgar Publishing, 2007, p. 352-365Chapter in book (Other academic)
  • 228.
    Andersson, Angelica
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Cederbrink, Petter
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Lövsund, Magnus
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Managing Customer Loyalty through Direct Marketing: A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method known to be focusing on long term aspects by establishing a relationship which increases the customer loyalty.

    Purpose: The purpose of this thesis is to study Länsförsäkringar Kalmar Län and analyse how they can use direct marketing to increase customer loyalty while operating in different service markets.

    Method: This thesis is using a case study on the relationship between Länsförsäkringar Kalmar Län and their beneficiary customers. The data has been collected through interviews with key personnel at the company and through a survey with participants from a key segment of the company’s beneficiary customers. The empirical findings were then analysed qualitatively.

    Conclusion: To successfully use direct marketing to increase customer loyalty the company needs to go through a four step process: Firstly, the company needs to know their customer by gathering data through CRM systems. Secondly, the company needs to understand their customer by interpreting the collected data. Thirdly, the company needs to inform their customer through customised direct marketing. At last, the company earns customer loyalty as the behaviour of the customer changes. The company now needs to gather new information and the process goes on in a continuous cycle.

  • 229.
    Andersson, Annika
    et al.
    Umeå universitet, Företagsekonomi.
    Linderoth, Henrik
    Umeå universitet, Företagsekonomi.
    Learn not to learn: A way of keeping budgets and deadlines in ERP projects?2008In: Enterprise Information Systems, ISSN 1751-7575, E-ISSN 1751-7583, Vol. 2, no 1, p. 77-95Article in journal (Refereed)
    Abstract [en]

    This paper takes as its point of departure the conflict between the project as an organisational form for time-limited task execution and the project as an organisational form for triggering knowledge development and learning. The aim of the paper is to explore how knowledge developed in ERP projects can be managed, as well as to identify potential influences on the management of knowledge developed in the project process. Qualitative data has been collected through interviews, document studies, and participant observations. The paper presents evidence that problems of keeping to budgets and timelines in ERP projects can depend on the fact that knowledge developed in the project process is also exploited in the project process. In order to bridge the conflict between the project as a time-limited form for task execution and an organisational form for knowledge development and learning, three tentative strategies for exploiting knowledge developed in the project process are suggested.

  • 230.
    Andersson, Arvid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Clausson, Carl-Filip
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Johansson, Daniel
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Competence barriers to innovation: A study on small enterprises2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Innovation is, in most cases, a necessity for firms in today’s changingmarket place. It has the potential to offer firms numerous advantages,including increased profit and growth. However, innovationis no easy process and there are many barriers and impedimentsto innovation that needs to be overcome in order to efficiently innovate.A study conducted by Vinnova (2007) showed that 18% ofSMEs consider a shortage of qualified personnel as a high barrier toinnovation.

    How are competence barriers to innovation experienced by smallenterprises in the selected sample? Do competence barriers to innovationvary depending on different firm characteristics and in thatcase how? Which consequences do small enterprises encounter as aresult of facing competence barriers to innovation? Are small enterprisesthat face high competence barriers to innovation more likelyto encounter consequences?

    The purpose of this research report is to investigate competencebarriers to innovation within small enterprises and the consequencesthese barriers might result in.

    Competence barriers to innovation are considered moderate in thissample. The highest barrier was shortage of qualified personnel necessaryfor innovation. In general, small enterprises that experienceda higher level of competition also faced higher competence barriersto innovation. The most frequently reported consequences fromfacing competence barriers to innovation were; inability to acceptcertain jobs or contracts, decreased profitability and difficulty in expandingthe business. Small enterprises which face higher competencebarriers to innovation are more likely to encounter consequences.

  • 231.
    Andersson, Arvid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Helander, Anna
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The influence of network relationships in the internationalization of SMEs2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The influence of network relationships in the internationalization of SMEs

     

    Authors: Andersson, Arvid & Helander, Anna

     

     

    Tutor: Karlsson, Tomas

     

     

    Date: June, 2009

     

    Background: The world has become globalized, resulting in a rapid increase in international trade. Also many SMEs actively internationalize. At the same time, networks are increasingly replacing traditional markets. In the internationalization process of SMEs it has through research been confirmed that firms are influenced by network relationships in their internationalization process.

    Problem: Choice of foreign market and market entry mode are crucial decisions SMEs make in their internationalization process. It has been found that network relationships affect SMEs in these decisions. However, the research within this area has been focusing heavily on knowledge-intensive SMEs. Scholars call for further research in relation to other industries, as well as a more specific investigation of what kind of different network relationships that affect choice of foreign market and of market entry mode.

    Purpose: The purpose of this thesis is to investigate how SMEs’ choice of foreign market and market entry mode is influenced by different types of network relationships.

     

    Method: A multiple case study strategy was applied and four SMEs were included in the sample. Data was collected through semi-structured interviews, (three personal and one telephone interview), and complemented with secondary data. The respondents were the CEOs of the case firms. The collected data was categorized and each case firm was analyzed, followed by cross-case comparisons.

    Conclusion: The findings in this thesis show that all case firms had been affected by network relationships in the choice of foreign market and/or choice of market entry mode. Generally the findings conformed to a certain degree to previous findings concerning SMEs in knowledge intensive industries. Further, it was found that network relationship influence was more frequent in the choice of foreign market. In this decision, firms which had taken a proactive approach were mainly infuenced by strong and formal relationships. Firms taking a reactive approach were mainly influenced by weak and informal relationships. Concerning entry mode, it was only weak, informal relationships which had influenced the decision.

     

  • 232.
    Andersson, Axel
    et al.
    Jönköping University, Jönköping International Business School.
    Persson, Linnea
    Jönköping University, Jönköping International Business School.
    ICA’s customer magazine Buffé: The presentation of consumption ideologies and consumers’ interpretation2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 233.
    Andersson, Axel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Svanberg, Emanuel
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Alterations in the Liquidity Premium as an Effect of Exchange Traded Funds: A Study Performed on Nasdaq Composite between 1997 and 20162018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Investors have historically demanded a return premium for taking on the risk of illiquidity both in terms of characteristic and systematic liquidity risk. Recent research have presented results suggesting that the liquidity premium is diminishing. The increasing popularity of passive investments such as Exchange Traded Funds (ETFs) have been proposed as a driving force for the declining trend. Despite the popularity of ETFs, there is limited research how they impact the financial markets. The purpose of this thesis is to investigate how the liquidity premium has developed in the United States between 1997 and 2016 and to explore if developments in the liquidity premium can be linked to the capital inflow to the United States ETF market. The thesis uses measures of stocks’ spreads and order book depths as proxies for the characteristic and systematic liquidities. The proxies are used to test if liquidity has influenced stock returns over 1-year, 5-years and the entire 20-year period. The empirical results obtained through Fama-MacBeth regressions show that the liquidity premium can fluctuate by both sign and magnitude year by year. The characteristic risk premium is negative and significant for the entire 20-year period and the 1-year regressions suggests a clear negative trend. The systematic liquidity premium on the other hand is positive and significant for the entire 20-year period but the 1-year regressions do not show a clear trend. The empirical results show no statistical significance that ETFs influence the liquidity premium. However, the graphical interpretation of the 1-year regressions suggests that the characteristic liquidity premium is negatively correlated with the growth of ETFs. The negative characteristic premium implies that investors are not being adequately compensated for the risk of illiquidity and should therefore avoid a liquidity-based investing strategy which has generated excess return in the past.

  • 234.
    Andersson, Carl
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Vallin, Sara
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Why Bother?: A Multiple Case Study of SMEs’ Engagement in CSR2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: Corporate social responsibility has continuously developed ever since the concept

    first was introduced in the 1950’s up until today. In its beginning, managers who engaged in CSR

    did so to improve workforce efficiency. In this day and age, CSR has come to include social,

    environmental and economic topics and is now about creating value for the society at large.

    Purpose: The purpose of this study is to find the underlying reasons for why SMEs engage in CSR activities.

    Method: To properly fulfill the purpose of this study, we have conducted a qualitative case study.

    The empirical data has been collected through ten in-depth semi-structured interviews with ten

    different organizations from four different industries.

    Conclusion: The results show that SMEs believe there are expectations from customers/clients

    to engage in CSR and by doing so they create a competitive advantage over their competitors. In

    addition to this, most SMEs that engage in CSR is in the strategic stage of CSR, in activities

    connected to the environment. Furthermore, there are several industry-related differences as to

    why SMEs engage in CSR. These differences include factors such as competitive advantage,

    customer expectations, and requirements to follow rules and regulations.

  • 235.
    Andersson, Daniel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Franzén, Jenny
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Fries, Hannes
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Business Intelligence: Analysis of vendors’ and suppliers’ arguments for BI2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Introduction

    Organizations are exposed to a rapidly changing business environment with never ending challenges. Investments in information technology (IT) have been one common approach to support organizations. Business Intelligence (BI), an off-spring from IT, is a system that assists many organizations in taking more accurate and timely decisions, improving process monitoring and providing better support for decision making. Recently organizations have started to realize the value of investing in BI, by discovering its analytical methods and capabilities to create business value.

    Problem

    Investments in BI have increased substantially over the past years and one reason for this might be due to vendors praise about BI’s ability to deliver business value. Significantly increased business value, better decision making, and high returns on investments are only a few benefits that have been claimed for. When considering the fact that it is very difficult to measure any direct benefits from IT investments in general, and BI as a consequence, an interest for analyzing the arguments used for selling BI emerged.

    Purpose

    The purpose of this thesis is to identify what arguments vendors and suppliers use when selling BI solutions, and explore their value by analyzing them through the use of existing theories from literature.

    Method

    A qualitative approach has been adopted, where unstructured interviews with BI vendors and suppliers were conducted. An inductive approach has been applied to gather arguments and then shifted to a deductive, in order to finalize the study and analyze arguments with appropriate theory. The research has been performed from without the Swedish market with well-known organizations.

    Conclusions

    A single version of the truth, control, and time savings are credible arguments for investing in BI. Furthermore, cost savings and improved analytical capabilities are fairly credible, whereas increased efficiency has least credibility when analyzed against theories. In general, we believe that the ability to gain from these positive effects from BI, organizations have to take an active role in realizing these.

  • 236.
    Andersson, Fredrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Eliasson, Fredrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Älverdal (ex Ström), Henrik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Corporate Culture: Towards Building a Competitive Advantage in SMEs2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A common perception in many SMEs is that the corporate culture is fuzzy and hard to manage. A common problem is that many business owners and managers in SMEs do not understand the importance of a well-functioned culture, but instead focus on the core business. Therefore, the purpose of this thesis is to examine how SMEs can strengthen and use the corporate culture as a competitive advantage.

    The research contains an analysis of corporate culture in four different Swedish SMEs, two small-sized and two medium-sized enterprises. In order to fulfil the purpose of this thesis a qualitative research method, through semi-structured interviews, is used.

    The empirical findings indicated that some companies embrace and develop actively with corporate more proactively than others. The overreaching conclusion is that all the participating companies see corporate culture as important. However, there are differences in how to manage corporate culture and also differences in which way the companies perceive their corporate culture as a competitive advantage.

    Significant findings from the research are that visions and motives help corporations to make their culture more tangible. Along with proper internal information the culture becomes stronger and more functional. The CEO has an important and influential role when managing corporate culture.

  • 237.
    Andersson, Hanna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Schytt, Emilia
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sexism in Advertising: A Qualitative Study of the Influence on Consumer Attitudes Towards Companies2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 238.
    Andersson, Jan
    et al.
    Statistiska Central byrån i Örebro.
    Andersson, Fredrik
    Statistiska Central byrån i Örebro.
    Håkansson, Maria
    Statistiska Central byrån i Örebro.
    Hellerstedt, Karin (Contributor)
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
    Kartläggning av ägarskiften i företag: Utveckling och dokumentation av dataunderlag2014Report (Other academic)
    Abstract [en]

    The Swedish Agency for Growth Policy Analysis, Growth Analysis, was commissioned by the government to map and analyse changes in company ownership. The commission also included making comparisons between generation changes and other kinds of change in ownership that are not age-related and analyse the possibility to follow up companies’ ownership changes and dynamics over time. In October 2013, Growth Analysis submitted an interim report comprising both a survey of the age structure in the country’s companies and an in-depth analysis of ownership changes. The present report covers the final part of the commission, i.e. further development of the documentation of underlying data to identify changes in ownership.

    Growth Analysis commissioned Statistics Sweden to investigate whether it would be possible to better identify changes in ownership by integrating and checking for matches in the complementary data concerning part-owners in close companies that can be obtained from the Tax Agency with existing information about company dynamics, which can be found in the Company and Workplace Dynamics register and the register-based labour market statistics at Statistics Sweden. In order to accomplish this, a study was made of the companies’ ownership changes between 2010 and 2011. The commission also includes describing the purpose, methodology and content of the Company and Workplace Dynamics register.

    Some 80 percent of all companies survived between 2010 and 2011 regardless of the type of company. The remainder underwent some kind of change. Companies close and new ones start up as part of the structural change. We also see that many companies and workplaces change owners. Trade and industry shows significant dynamics and this covers many different kinds of change.

    The processing of the data shows that by using Statistics Sweden’s and the Tax Agency’s registers, it is possible to adequately monitor and compile information about changes in company ownership. This applies to both close companies, where it is possible to follow individual ownership, and other corporate entities where changes in corporate identity number, which is an indication of new ownership circumstances, can be traced. The analysis shows that the Tax Agency’s registers complement Statistics Sweden’s registers well and provide additional information. The linking and matching of the data yields more information than can be obtained from each source separately. It is also possible to link in other information about employees, turnover and various measures of profitability from other registers.

    Growth Analysis’ recommendation is therefore that Statistics Sweden should be given access to the Tax Agency’s registers concerning shares of ownership for a longer period than merely the years studied. This is to be able to compile a database that enables better and more exact analyses of various dimensions of dynamics in trade and industry and ownership changes to be made. It would also be desirable for this database to be made accessible for research and studies that increase knowledge of different dimensions of structural change in trade and industry.

  • 239.
    Andersson, Jennie
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Heidaripour, Shabnam
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Effective Repatriation: A case study of Volvo Construction Equipment in Eskilstuna2006Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background: Going abroad for a number of years to live and work in a different country and culture is a major change for most people. To make this easier and minimize the risks of facing adjustment difficulties for these people going abroad, companies’ Human resource departments, in particular, have great responsibilities. It is also mainly their responsibility to ensure a smooth re-adjustment for employees returning to home country after a completed international assignment. Today many companies not only underestimate the problems related to an unsuccessful repatriation process, but also do not acknowledge the difficulties that the expatriates face upon return. Moreover, there is evidence showing that only a minority of companies invest substantial resources in the task of creating an Effective Repatriation process, even though researchers have confirmed repatriation to be more challenging than expatriation.

    Purpose: The purpose of this thesis is to find out how companies can improve and facilitate the repatriation of their employees. This will be done by examining factors affecting how an expatriate perceives the repatriation process and by identifying the most critical actions in achieving an effective repatriation process.

    Method: In order to fulfill the purpose of this thesis a qualitative method was chosen. A case study was conducted over Volvo Construction Equipment in Eskilstuna, based upon personal interviews with expatriates as well as representatives of the Volvo International Assignment Management (VIAM) and Human Resource department of Volvo Construction Equipment in Eskilstuna. Further, the case study included a preliminary study based on a question and answer format, answered by 20 expatriates at Volvo CE in Eskilstuna. With support from information gathered through the preliminary study, later 10 personal interviews were carried out with expatriates at Volvo CE.

    Conclusion: The findings of this thesis propose 10 main factors, which influence how an expatriate perceives the repatriation process. These are; (1) the Purpose for why an expatriate is sent abroad, (2) the Picture of the repatriation process and responsibility areas communicated by the home company, (3) the perceived Communication and support, (4) the utilization of Mentorship, (5) Reverse culture shock issues, (6) Career issues, (7) Organizational issues, (8) Practical issues, (9) Family issues and finally,(10) the existence of an Evaluation. Further, the result of this thesis suggest that there are four critical actions in achieving an effective repatriation process; preplanning, communicating and providing support, proactive repositioning process and finally, applying an evaluation.

  • 240.
    Andersson, Johanna
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Erlandsson, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Johansson, Martina
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Produktplacering i barnfilmer: en explorativ studie2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The subject of marketing to children is a fascinating subject as according to the motion 2011/12:C385 (Sveriges riksdag, 2011), it is the communities’ responsibility to raise the awareness within these questions. It is illegal to target children with marketing under the age of twelve in Sweden. Although this legislation exists there are still movies on the Swedish market with concealed commercial messages.

    Our goal is to try to create an understanding and explain the concept of product placement. We want to create a wide and complete picture of this phenomenon. The aim is to find out if children can perceive the concealed commercial messages, if so how the parents perceive this in the behaviour of the children and how the product placements are structured.

    Due to the limited research within this subject we have chosen to do an explorative study. The aim with this explorative method is to raise the awareness within the subject and create a better understanding according to Ruane (2010), Plowright (2011), Ritchie and Lewis (2003) including Teddlie and Tashakkori (2009). An explorative study creates a deeper understanding then to just describe a phenomenon (Ruane, 2010; Ritchie & Lewis, 2003).

    Our studies have shown that product placement exists in movies that are available in Sweden. They have also shown that the children can perceive these but no one take responsibility for it. The corporations’ claims that they do not work with product placement in children movies, the community seems to let this pass and the parents have accepted this as a part of the everyday life and something that is accepted. Our conclusions therefore generate more questions marks related to the subject and this confirms the need for someone to take responsibility for this. An effective product placement in children movies should be a visual placement, preferably in combination with an auditive placement, but most important it should be integrated in the story.

  • 241.
    Andersson, Josefin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Johansson, Beatrice
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Value and proportions of intangible assets: A comparison between the private- and the public sector2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Organizations within the public- and the private sector have different aims with their accounting. Privately held organizations often have the intention to make profit, while authorities within the public sector aim to provide citizens with different services. The difference between these two sectors is also visible in the legislation, where International Accounting Standards Board set the standards for privately held organizations and Ekonomistyrningsverket do the same for the public sector. Because of the larger demand by the society for knowledge and technology, included in the category intangible assets, these are more emphasized in the accounting for organizations. Intangible assets are although linked with complexity which is associated with the measurement. The purpose of this study is therefore to see whether there are any existing differences in how to measure and value intangible assets and internally generated ones between listed companies in the private sector and authorities operating in the public sector.

    This study is conducted with both a qualitative and quantitative perspective. The data collected for this study is secondary, and is gathered through samples of annual reports from different companies in order to be representative for the whole population. The main results of this study is that there are differences in the measurement and valuation of intangible assets dependent on which sector an organization operates within and this is not due to the standards and regulations. The differences are visible in the percentage change in value of intangible assets since they fluctuate more heavily in the private sector than in the public sector. Simultaneously, the proportions of internally generated intangible assets compared to intangible assets in general differ between the two sectors.

  • 242.
    Andersson, Karl-Johan
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Alm, Simon
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Andersson, Jörgen
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Branding At Trade Shows: How subcontractors use trade shows to strengthen their brand2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background: Branding is a way for companies to differentiate their products and services from its competitors in the fierce competition in business today. This phenomena has up until recently mostly been used in the B2C context, but the importance of branding in the B2B context has been more and more acknowledged. Trade shows are a good way to find customers, and to display and sell products, but can it also be used to strengthen the brand of the exhibiting company? According to Nordiska Undersökningsgruppen (2001) 79 % of the participating companies in B2B trade shows claims to have strengthened their brand through the trade show. As few companies take part in organized research about their trade show performance, we were curious about how such a vast majority of companies knew that their trade show participation actually strengthens their brands.

    Purpose: The purpose of our thesis is to explore how trade shows are used by subcontractors to strengthen their brand names, and how these companies measure brand strength.

    Method: A case study has been conducted, examining four subcontractors participating at the Elmia Subcontractor trade show. In order to collect our primary data, we used questionnaires both prior to and after the trade show as well as face-to-face interaction during the trade show. We also chose to use the TSI model (Jansson, 2003) to examine what could be done in the different stages of the trade show process in order to maximize the com-panies’ results from it.

    Conclusions: The conclusion of this thesis is that the brand image and thereby the strength of the brand of the trade show participating company is mainly a result of the face-to-face meeting. Since we have established that the view on branding in the investigated companies differ from the theoretical view in large, we believe that the relevance of the investigation mentioned in the background can be questioned. The companies lack procedures for measuring their brand strength.

  • 243.
    Andersson, Katarina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Söder, Olle
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Much Ado About Nothing?: The Regulation of Multiple Directorship appointments within Financial Institutions in Europe2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background:

    The Global financial crisis of 2008 shock the financial systems in its core in its aftermath many advocated the increased need of regulation of the banking and financial systems around the globe. Europe was no exception. The European Union Fourth Capital Requirements Directive (CRD IV) issued by the European Commission directly featured to increase the robustness of financial institutions and also regulated the composition of the board of banks and financial institutions.

     

     

    Purpose:                 

    To investigate how the European Directive 2013/36/EU Article 91 implemented 1 of July 2014 affected multiple Directorship appointments for non-executive directors within the major Credit Groups in Europe. In order to capture a relevant time frame before and after the implementation of the Directive a period of five years will be collected and analysed starting from 2012 and ending 2016.

     

     

    Method:

    A before-and-after research have been done regarding numbers of appointments that is held by non-executive board members in the largest European credit institutions. Secondary data are collected from corporate governance reports between 2012 and 2016 and descriptive statistics are calculated and analysed by the authors.

     

     

    Conclusion:

    Despite that the overall Directors appointments have decreased since the implementation of the maximum cap, this study reveals paradoxes surrounding the legislation. Evidence supporting that multiple Directorship actually impact firm performance remains inconclusive.  Moreover, it is likely that institutions fail to report on other Non-Commercial appointments for its Directors. The lack of standardised measures for disclosure as well as the lack of transparency when it comes to infringements questions if the intent of the legislation can be fulfilled.       

  • 244.
    Andersson, Leni
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Nordell, Nina
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Wong, Annie
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Get to know your breasts: A market research concerning AWARE Breast self-examination pad2005Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background and problem: During the last decade people have become increasingly aware of their health which has led to the establishment of a new market: Over-the-counter test. These tests enable a consumer to individually monitor and examine their health. A decease where such a test could have a large impact is breast cancer. The Breast self-examination pad AWARE has provided women with an opportunity to prevent the course of the decease to reach beyond treatable. This product is shortly made available to the majority of Swedish women. At present there has been no research conducted in Sweden regarding what women think about such a product.

    Purpose: The purpose of this research thesis is to identify which factors to emphasize in the advertising of AWARE

    Frame of reference: In this section theories regarding consumer behavior are presented. The chapter in concluded by the creation of a model which aids the fulfillment of the purpose.

    Method: In order to accomplish the fulfillment the purpose a quantitative method has been utilized. The data collection constitutes of a market research in the Jönköping region where 354 female respondents were included.

    Conclusion: The result presents to which degree the specific factors are important to enhance in the advertising of AWARE. The authors reached the conclusion that the Psychological factor is of highest importance.

  • 245.
    Andersson, Lisa
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Rosén, Ida
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Dark Humour: and its use in advertising: perceptions of generation Y2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 246.
    Andersson, Malin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management.
    Koyumdzhieva, Tsvetelina
    Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management.
    Green Product Design: Aspects and practices within the furniture industry2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose - This paper aims to investigate how green product design has been practiced within the Swedish furniture industry. Furthermore, to investigate how green product design can reduce the negative impact on the environment.

    Theoretical framework - The literature used to serve as a base for this paper includes some aspects concerning Green Supply Chain Management, but fundamentally concerns green or environmentally conscious design, motivators for designing „green‟ products, such as legislation, Corporate Social Responsibility (CSR), internal policy documents and/or green guidelines/certificates, innovation, competitiveness, economic performance, brand image and reputation, and others. Consequently, factors for product design itself were discussed, such as environmentally conscious design, efficient utilization of materials, minimizing waste, time and cost efficiency, types of materials used, etc. Moreover, sustainability aspects are considered vital, namely economic, social and environmental practices, as particular attention is paid to the economic and environmental aspects.

    Methodology - For the purpose of this research paper, (multiple) case studies were chosen to be implemented. One face-to-face, two telephone and two Skype/online interviews were conducted based on semi-structured interview questions. The data collected is from four companies, two of them preferred to remain anonymous, i.e. Office Furniture and Office Design, and the other two were Kinnarps and Skandiform.

    Findings - The empirical findings gathered for this research comply with the majority of theoretical data provided. A number of the most important and applicable green product design factors, and more specifically the aim of reducing negative environmental impacts, drive companies to implement environmentally conscious design, efficient utilization of materials, minimizing waste, costs associated, types of materials used, product safety, among many others. Furthermore, economic, social and environmental (overall regarded as sustainability for the purpose of this paper) factors are taken into consideration. Economic and environmental issues were mostly discussed and pinpointed as essential.

    Conclusions - Green product design should follow a number of important factors in order to reduce the negative impacts on the environment. It is essential to understand a company‟s motivation for designing green products. Nevertheless, such factors as well as economic aspects regarding green design should be complementing each other.

  • 247.
    Andersson, Marcus
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Wahlberg, Petra
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Östlund, Jacob
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Financing rapid, organic growth in Sweden: A study of manufacturing gazelle companies2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background: In Sweden, only 652 companies have managed to reach the criterions stated by Dagens Industri in their ranking of the Swedish gazelle compa-nies. Rapidly growing companies are very important for the creation of job opportunities and economic wealth. Growth is associated with significant costs, especially for a manufacturing company, and capital is therefore vital for a company’s prosperity. Capital can be either internally generated or externally provided. Previous research has shown that companies firstly prefer internally generated funds, then debt and last new equity.

    Purpose: The purpose of this thesis is to describe, analyze and provide examples on how Swedish gazelle companies have financed their growth, what financing options they have and for what purposes they needed finance. The thesis will also examine the importance of external financer’s contribution with financial and human capital for the growth of the gazelles.

    Method: A qualitative approach has been used to meet the purpose of the thesis. 12 in-depth, unstructured phone interviews have been conducted with some of the fastest growing gazelle companies in Sweden.

    Conclusions: A company can finance its growth using owner’s equity, retained earnings, leasing, factoring, public subsidies and loans, bank loans, venture capital and business angels. All these sources of finance are represented in the empirical findings except for factoring. Internally generated capital has mainly been used to cover working capital and to some extent smaller in-vestments. The externally provided capital has mainly been invested in larger investments like machines, property and product development. The financial capital has been the main contribution by external financers except for business angels, where the human capital was most important.

  • 248.
    Andersson, Martin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Bäckström, Erik
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Valuation of firms in the Sport Sector: A case study on key ratios and corporate structure for Allmänna Idrottsklubb Solna & Parken Sport & Entertainment2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The Football industry has turned into a financial war and the purchasing power among the clubs is getting more and more important. The fact is that some of the largest clubs in Europe actually have a negative net income in the last years. The importance of find- ing investors that are willing to invest in the club to achieve good financial ratios are getting more and more important. To find these investors a club must show good finan- cial results that will get the investors interested.

    In this thesis a valuation has been made of the two Nordic firms; AIK Solna and Parken Sport & Entertainment. With the use of valuation theory and profitability ratios; this thesis will value the organizations entirely as two firms. This will lead to the most accu- rate comparison because the firms are built up in different ways and this thesis will draw a conclusion about the effects of the whole firm value not just single parts of the firm.

    In this valuation calculations of different valuation ratios such as Free Cash Flow to Eq- uity and Free Cash Flow to Firm have been used. This thesis will also show calculations of profitability ratios such as ROE, ROA, ROC, P/E ratio and Interest Coverage ratio.

    When calculating the value of the firms the Modigliani and Miller firm valuation formu- la was used. The results of this thesis show that Parken Sport & Entertainment was nei- ther under or overvalued. The stock value of Parken Sport & Entertainment that was calculated was almost the same as its set value on the stock market today. AIK Solna on the other hand has big financial problems and their stock value was actually valued to a negative result. This is not a good result when they want to get new investors to the firm.

  • 249.
    Andersson, Martin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Fredriksson, Martin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Open or Delete: Decision-makers’ Attitudes Toward E-mail Marketing Messages2014In: Advances in Social Sciences Research Journal, ISSN 2055-0286, Vol. 1, no 3, p. 133-144Article in journal (Refereed)
    Abstract [en]

    Organisations make use of e-mail marketing messages, with Swedish companies spending SEK40 million on this form of marketing communication. The purpose of this paper was to examine the attitudes of decision-makers in the Swedish manufacturing industry regarding e-mail marketing messages received.

     

    The authors used a quantitative research approach with an online-survey in order to collect the necessary data. The population was decision-makers within the manufacturing industry in Sweden and 1 777 responses from decision-makers were received and analysed.

     

    The majority of decision-makers tend to have negative attitudes toward e-mail marketing messages. Differences in attitudes exist between those of different ages and positions within companies. While respondents indicated that they check their e-mail frequently, no significant differences in attitudes to e-mail marketing messages could be identified. Marketers can attempt to improve attitudes among recipients by building relationships with the recipients prior to sending e-mail marketing messages, and paying attention to the layout and content of the e-mails.

  • 250.
    Andersson, Martin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Economics, Finance and Statistics. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Lööf, Hans
    Royal Inst Technol, CESIS, Stockholm, Sweden .
    Small business innovation: firm level evidence from Sweden2012In: Journal of Technology Transfer, ISSN 0892-9912, E-ISSN 1573-7047, Vol. 37, no 5, p. 732-754Article in journal (Refereed)
    Abstract [en]

    This paper examines innovation among very small firms and provides new insights into both internal and external determinants of patenting. Applying a non-linear panel data approach to about 160,000 observations on manufacturing firms in Sweden for the period 2000-2006, the following facts emerge: (i) in contrast to larger firms, innovation in micro firms with 1-10 employees is not sensitive to variation in internal financial resources, (ii) skilled labour is even more important for innovation among micro firms compared to other firms, (iii) affiliation to a domestically owned multinational enterprise group increases the innovation capacity of small businesses, (iv) small firms' innovation is closely linked to participation in international trade and exports to the G7-countries, and (v) there is no statistically significant evidence that proximity to metropolitan areas, or presence in a specialized cluster, increases the innovativeness of the smallest firm.

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