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  • 1851.
    Zheng, Ruoxi
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Jiang, Nan
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Cross-border acquisitions in Chinese manufacturing industry: An institutional perspective2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Cross-border acquisitions as effective strategic choicesare used widely to enhance competitive advantages inChinese enterprises in manufacturing industry. The decisionmaking is influenced by certain institutions under theuniqueness of Chinese socialism system. This study investigatesthe influence of institutions towards the decisionmaking of cross-border acquisitions.

    The study aims to build a conceptual model to identifythe major regulative institutions and how they are influencingthe decision making of cross-border acquisitionsin Chinese manufacturing industry.

    The study conducts a case study on Lenovo and Geelybased on secondary data to investigate the influence ofregulative institutions on cross-border acquisitions.

    The decision making of cross-border acquisitions inmanufacturing enterprises is influenced by regulative institutionsfrom international and national level which presentedin three ways. First, the supportive regulation institutionscreate a favorable environment for cross-borderacquisitions. Second, government promotes cross-borderacquisitions by using policy as guidance. Third, the imperfectof the legal system impede the organizationsprogress.

  • 1852.
    Zhong, Lijing
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Role of Content in Facilitating Social Media Engagement with Consumers in China: - A study on foreign fashion brands on Sina Weibo2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
  • 1853.
    Zhou, Lili
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Internationalize Mergers and Acquisitions2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    As globalization processes, an increasing number of companies use mergers and acquisitions as a tool to achieve company growth in the international business world. The purpose of this thesis is to investigate the process of an international M&A and analyze the factors leading to success.

    The research started with reviewing different academic theory. The important aspects in both pre-M&A phase and post-M&A phase have been studied in depth. Because of the complexity in international M&A, a qualitative method has been used in the research. The empirical findings of the case study have mainly been collected from.semi-structured interviews.

    The investigation shows that an international M&A is a tried-and-tested process from initial identification to integration. The process can be summarized into five steps: identification, evaluation, negotiation, implementation and integration. The important factors contributing to the success of international M&As are found to be corporate selection capability, cultural differences, human resources and communication.

  • 1854.
    Zhou, Xin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Alija, Teuta
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Ochoche, Owoicho
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Poison Pills: A management-shareholder benefits comparison2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Problem: The problem of this thesis involves the controversy that the implementation of poison pills generates. The conflict amongst various stakeholders that are affected directly or indirectly by the implementation of the poison pill also contributes significantly to the problem of this thesis.

    Purpose: The purpose of this thesis is to investigate and compare the benefits of the poison pill adoption on shareholder and management interests. We also seek to evaluate arguments for and against pill adoption, and determine if these arguments are valid in view of facts established from our study.

    Conclusions: Our study in this thesis has brought us to five conclusions about the poison pill policy in fulfillment of the purpose. We state in our conclusion that arguments for and against the poison pill can both be validated depending on the case, we also state that a general conclusion cannot be drawn as to the negative or positive effect of the poison pill on stakeholders. We proceed to argue that the pill is a very effective fighting toll in the current business world and state that more should be done to regulate pill implementation. We finish up our conclusion by identifying what appears to be an inverse relationship between management and shareholders benefits from the implementation of the pill.

    Originality: The uniqueness of our study resides in the theoretical framework that is developed from two prevailing hypotheses in the academic research of the poison pill. The previous studies either take on the management entrenchment hypothesis (MEH) or the shareholder interest hypothesis (SIH). However, we have combined the elements of both hypotheses and jointly revealed the advantages and disadvantages of the pill adoption for both management and shareholders via our original management shareholder benefits comparison matrix.

  • 1855.
    Zhu, Li
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Xu, Dan
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Marketing Strategic Change in Expansionof Disneyland: Cases Study of Disneyland's Overseas Expansion in Shanghai2010Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. With the success and failure of the three previous oversea Disneyland, marketing strategic changes are becoming crucial and critical in the expansion of theme parks. Recognizing the elements that lead to strategic changes and generate proper strategies are preconditions of any successful expansion of theme parks, especially to Shanghai Disneyland

    Purpose: The purpose of this thesis is to identify the main factors affecting Shanghai Disneyland’s marketing strategic changes. Through the empirical study, we are going to describe the strategic changes made in all oversea Disneyland and try to identify “the main drivers and motivations of strategic change for the future Shanghai Disneyland”.

    Method: In this thesis we have adopted the case study approach. Disneyland is one of the most famous theme parks over the world. The data was collected with the help of open ended interviews from high-level managers to ordinary employees in different Disneyland.

    Results: Disneyland is a successful example in its efforts to expand overseas. However, Paris Disneyland and Hong Kong Disneyland are not as profitable as expected. In the year 2012, Shanghai Disneyland is going to open. Based on the analysis of strategic changes Disney made in Tokyo, Paris, Hong Kong and Shanghai, authors will get the main drivers and motivations for these strategic changes.

  • 1856.
    Ziehensack, Jonas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Stina, Tommila
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Bug Appétit!: A qualitative research of purchase intentions towards insect-based products.2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: A significant increase in the global food demand is expected to occur in the near future. Since the currently implied food system will not be able to meet this demand without impacting the environment negatively, it is crucial to consider alternative ways of producing food. Entomophagy thereby presents an approach that could be deployed to meet the future demand in an environmental and sustainable way. However, whereas multiple studies investigate consumers’ acceptance of insect-based products, little is known about their purchase intentions.

    Purpose: The purpose of this study is to explore the underlying factors affecting Swedish university-attending Generation Y consumers’ purchase intentions towards insect-based products. In order to fulfill the purpose of this study, two research questions have been developed. Thereby, the Theory of Planned Behavior was chosen as a theoretical framework.

    Method: The research philosophy of this study adopted elements of both constructionism and interpretivism. Further, this study applied an abductive approach and a qualitative research design with an exploratory purpose. A total of three focus groups were conducted in order to explore purchase intentions towards insect-based products. In addition, a taste test was incorporated in each focus group to explore the participants’ reactions when given the opportunity to try an insect-based product. To adequately reach the selected target population, a combination of a self-selection sampling technique and a convenience sampling technique was employed. Lastly, a content analysis following a directed approach was applied in order to properly analyze the collected data.

    Conclusion: The empirical findings of this study suggest that eleven factors are contributing to the target populations’ purchase intentions towards insect-based products. Thereby, ten of these factors are connected to the components of attitude, subjective norm, and perceived behavioral control of the theoretical framework whereas the remaining factor was not categorized within these components. Regarding the conducted taste test, it was found that the large majority of the participants were willing to try. Further, the taste test showed that all participants followed their initial intentions.

  • 1857.
    Zinn, Marian
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Johansson, Helen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Student Recruitment for the Mobile Generation: An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an increasingly significant role in the decision-making process of potential students and this trend has created the need to adopt new forms of marketing through mobile devices to stay relevant with a new mobile generation of students.

    Purpose: Despite the growing significance of mobile marketing for HEIs, little is still known about the phenomenon of mobile marketing for student recruitment within a higher education setting. Hence, the purpose of this thesis was to fill this knowledge gap by exploring how and why mobile marketing can be used during the student recruitment process from the perspective of education-marketing practitioners.

    Method: The research gap addressed in this thesis called for existing mobile marketing concepts to be introduced to the field of higher education marketing. Hence, in alignment with abductive reasoning, the starting point of the research was the creation of a theoretical framework that integrates theory on mobile marketing tools with the student recruitment process. Subsequently, through a collective case study design, exploratory qualitative research was undertaken amongst ten universities and four education-marketing agencies to learn about exemplary cases of mobile marketing practice in HEIs. Empirical data was collected from semi-structured interviews with 16 informants, as well as relevant documents to gain a rich understanding of the phenomenon of mobile marketing for recruiting new students.

    Results & Contribution: This thesis extends the higher education marketing literature by making a first contribution towards conceptualising mobile marketing for student recruitment. The empirical study revealed ten major categories of mobile student recruitment tactics to engage with potential students on mobile devices, and provides new insights on how and for what purpose these tools can be used to recruit new students. Furthermore, a conceptual model of mobile marketing for student recruitment was developed, which helps to understand how mobile marketing can be applied to the student recruitment process. The study is particularly relevant for education marketers, as it provides practitioners with new knowledge about the opportunities presented by mobile marketing channels to communicate with their main target audience. Specifically, the study provides empirical evidence of mobile marketing practices in the industry and a set of specific recommendations. Additionally, the new model may provide a framework for developing a mobile recruitment strategy for HEIs.

  • 1858.
    Zolobova, Julia
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Björk, Helena
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sysoeva, Anastasia
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Rise of a Global Start-Up: A Study of the Internationalization Process of a Born Global Firm2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose

    This study explores the internationalization pathway of the Born Global, The Company, when entering the Mexican market.

    Background

    Companies have recently started realizing the importance of “being green” for their customers. Market demand shifts towards more natural and renewable materials that can prevent damage and enhance the well-being of individuals and societies.  Therefore, the market for biodegradable materials is growing and is full of possibilities. Today, many additives suppliers operate globally. Born Global firms stand out with their approach to the internationalization process. It is interesting to find out the uniqueness of the Born Global firm’s internationalization pathway, their motivation and behavior.

    Method 

    Qualitative data was collected through two in-depth semi-structured interviews with two top management team members of The Company behind the case study. Before the two main interviews, 4 pre-interviews took place, which helped the authors to become familiar with the environment and operations of the company.  This data was complemented with secondary data obtained though literature reviews.  

    Conclusion

    The authors were able to find several gaps in the Integrative Model of Small Firms Internationalization, by Bell et al. (2003). Firstly, they found that not all Born Global firms have a Home market to return to. Secondly, it was clear that the model was too rigid in its segmentation of types of Born Global firms. According to the research done by the authors, a firm can act as both an innovator and adopter, as a “Knowledge-intensive” and “Knowledge-based” firm, and can target both a niche and a mass market simultaneously.

  • 1859.
    Zolotareva, Evgeniya
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Korotina, Anastasija
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Using Online Surveys to Improve Customer Loyalty2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1860.
    Zou, Delong
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Post 80s employees' perceptions of typical Japanese business culture2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1861.
    Zutautaite, Irma
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Granlund, Sara
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Greenwashing and Codes of Conduct: Actions vs. Claims2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by deceiving marketing strategies. The field of CSR is constantly ex- panding and greenwashing is one of the relatively new and very current issue in today’s society. Therefore the awareness of the issue need to be there for the public to be able to make more informed active decisions.

    Purpose: This thesis aim to shed light on the current day issue that is greenwashing and its connection to some of the most successful and fastest growing multinational compa- nies within the clothing and retail industry.

    Method: The thesis is based on a qualitative research approach with consist multiple case study of six multinational clothing and retail companies. The data has been collect- ed through website observations, news articles, media and through a questionnaire based on greenwashing awareness, which was analysed through a interlaced case com- parison.

    Conclusion: The observation made of six well known clothing brands showed the ex- istence of common trend of companies using a long and complicated way to implement their codes of conduct and therefore making the issue of greenwashing existent. Obvi- ously, this problem has a huge impact on any company’s stakeholders and the actual problem and controversy of this topic is how one could make rational and aware deci- sions if the essential information is difficult to access. Until this issue is highlighted in a public matter, people will stay unaware and inactive to find the information needed to make informed decisions.

  • 1862.
    Åberg, Kristin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Myrin, Malin
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lindström, Karin
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    IAS 39: Redovisning i en förändringsprocess2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Arbetsmarknaden utsätts för en ständigt pågående globalisering där informationsspridning blir av allt större betydelse. Europeiska Unionen har sedan 2002 beslutat att det gemensamma redovisningssystemet IFRS skall införas. Detta med syfte till att underlätta fortsatt globalisering för företagen inom EU. Det nya redovisningssystemet som tas i bruk den första januari 2005, är framarbetad för att skapa harmonisering företagen sinsemellan. I syfte att skapa en enhetlig, integrerad och mer effektiv kapitalmarknad infördes att alla noterade bolag skulle ha anpassat sin koncernredovisning till den internationella redovisningsstandarden IFRS. De standarder som skulle komma att bli gällande skulle efter utarbetning godkännas av Europeiska kommissionen innan införandet 2005. Dock finns det några un-dantag vilket fick till följd att sex av de poster som kommissionen godkände inte hade någon motsvarighet i RR. En av dem är IAS 39. Denna post (IAS 39 Financial Instrument: Recognition and Measurement) behandlar värdering och redovisning av finansiella instrument. IAS 39 är den standard som blivit mest omdebatterad och väckte stora protester hos flera av medlemsländerna redan när den presenterades för kommissionen. Debatten angående IAS 39 grundade sig bland annat på hur den kom att påverka företagets resultat. Med detta som bakgrund blev syftet med denna uppsats hur företagen har informerat sina in-tressenter om huruvida denna post har haft den stora inverkan som man tidigare befarade. För att genomföra studiens syfte undersöktes alla A-listade företag på stockholmsbörsen. De granskades på så vis att deras delårsrapporter studerades utifrån sju stycken frågor. Dessa frågor var formulerade på så vis att de besvarade om företagen redovisat specifikt för posten IAS 39. Den empiriska studien i uppsatsen visar att utav de 50 bolag som granskades i undersökningen var det åtta av dessa som inte hade utformat någon som helst information i sin delårsrapport om vare sig IFRS eller IAS 39. Endast två företag har redovisat enligt sex av de sju frågorna som upprättades för undersökningen. Huvudfrågan kan därmed sammanfattningsvis besvaras med att övergången till IFRS och IAS 39 inte har redovisats fullt ut utifrån de kriterier som sammanställts i forskningsfrågorna.

    Upplysning om IFRS och IAS 39 anser vi vara viktigt för att intressenter av företagens finansiella information ska få en uppfattning om hur detta kommer att påverka bolaget. Ett misstag med inte lämna eller lämna knapphändig information till sina intressenter är att det motverkar en effektiv kapitalmarknad.

  • 1863.
    Åberg, Tomas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lofthammar, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Ekonomisk och sportslig styrning i elitidrottsföreningar: En studie av Jönköpings stoltheter2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    The purpose with the thesis is to describe how elite sport association´s deals with economic and athletic control. From the purpose we are going to analyse how the associations works to reach their objectives. We are also going to investigate which social aspects the as-sociations have in the society.

    We have chosen to define the thesis to sport associations. The associations we have chosen to work with is the ice hockey association HV71, the soccer association Jonkoping’s Södra IF and the handball association IF Hallby HK which athletically and organisational turns out in different levels where HV71 is the largest one and IF Hallby HK is the smallest.

    We used qualitative approach where we interviewed respondents from each association. This since we wanted to have a complete and a good comprehension for the chosen subject field.

    The thesis has shown that the extension of the professionalism in the sport associations are immediate abundant by how large the organisation is and how large the economic turnover the association has. When it comes to the control of the economic the associations has irrespective of the size a follow-up of the economy and budget that in major are equivalent to each other. Further on it has been shown that the further the organisation has been developed the more plain the associations works with pronounced visions and goals in the control of the organisation.

    When it comes to the sport associations and their social aspects we experience that they are well aware of about their important task to fill through their youth activities. In coopera

    tion with the municipality, the industry and the associations there is a lot left to develop. They all got their special interests but since they are active in the same city they also got common interests. If there are successful associations in the city they contribute to the lo-cal development.

  • 1864.
    Ågren, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lundquist, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Bengtsson, Åsa
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Studies Abroad - An Investment for the Future?: A Study of What is Valued in the Recruitment Process2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Introduction

    Boarders are shrinking, the world becomes more internationalized and the globalization of society has resulted in increasing demands on universities to adjust their education to the labor market. A growing interest among Swedish students to study abroad and receive an international experience has increased as well. The changes in the environment have affected organizations’ recruitment processes and how they manage their human resources.

    Problem

    Today an ordinary education is not enough, you need to have something unique, something that makes you stand out in the crowd. As a student you are encouraged to study abroad, and many view this as a possibility to broaden their competence. However, it is not known how future employers value and compensate this experience.

    Purpose

    The purpose of this thesis is to examine how university studies abroad are valued when recruiting white-collar workers. The ambition is to provide prospective and current stu-dents with an understanding of the employers’ view of the subject.

    Method

    The empirical data have been gathered by using a qualitative approach and face-to-face interviews have been conducted with the human resource manager at eleven medium- and large-sized organizations, located in Norrköping, Linköping, and Jönköping.

    Conclusions

    We have come to the conclusion that it is difficult to determine specific competences that are preferable in the selection of white-collar workers, however the candidate’s unique competences are somehow reflected in the personality. Organizations view the study abroad experience as rewarding for the candidates personal development and ma-turity. The university study abroad experience might not be valued higher in the future, but the more knowledge and information available, the larger are the benefits for both the organizations and the candidates.

  • 1865.
    Åhlström, Erik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Unger, Anton Gustav
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Arkrot, William
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Crowdfunding from a Marketing Perspective2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). Even though the marketing aspect of crowdfunding has been researched, there are no clear distinctions of explicitly what marketing values a crowdfunding campaign may entail. This study investigates the two dominating crowdfunding approaches for commercialized ventures, namely, reward- and equity-based crowdfunding. A gap in literature has been identified regarding differentiating reward- and equity-based crowdfunding, in terms of what marketing values they encompass from an entrepreneur’s point of view. The authors’ theoretical position comprehends a connection between crowdfunding and marketing values, which the authors aim to investigate through an exploratory approach. The empirical findings are based upon eleven face-to-face, semi-structured interviews with entrepreneurs who has launched a successful crowdfunding campaign and can thereby be considered experts in the field. Through the empirical findings, the authors were able to identify how each approach creates value for the company. The empirical findings suggest that there are convergences and divergences, differentiating reward- from equity-based crowdfunding. This study aims to support and guide entrepreneurs who want to start a crowdfunding campaign by giving the entrepreneurs directions depending on what marketing values they may seek.

  • 1866.
    Åkerlund, Katarina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Bäckvall, Lisa
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Drivkrafter och hinder för samverkan: En studie inom bil- och komponenttestverksamheten i Norrbotten2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    This report has as purpose to identify driving forces and obstacles for collaboration within and in between industry- society- university in the car- and component test industry in the County of Norrbotten. The aim of the study is reached by describing the different initiatives for collaboration that exist today. Theoretical framework as trippel-helix, network, embeddedness, and challenges in regional collaboration are used to analyse secondary data and the qualitative interviews are made with key actors in the differ-ent collaboration areas.

    The different actors have different main goals with their businesses, but have created common initiatives to collaborate in different levels with the goal to develop the test industry and the region. The main driving forces have been identified as the local inhabi-tants’ and the entrepreneurs’ desire to live in a thinly settled region, which puts demand on developing the industry into a yearly basis. To be able to realize that, collaboration with higher education and society is of critical importance. The obstacles lay in the geo-graphical distances, low levels of trust among the actors, the different organization cultures and communication difficulties.

    In this report it is stated that prerequisites for reaching a higher level of triple helix within the car- and component test industry in the County of Norrbotten do exist, but the particular character of the industry makes the extent of social embeddedness and the establishment of shared security and owner contracts critical factors for the success.

    Thanks to

    The authors wish to thank their tutors Caroline Wigren and Jens Hultman for their guidance. Credit is also given to Visanu for the scholarship, which financed the collec-tion of the empirical primary data. Finally, the most important group for creating the report validity is our informants within the car- and component test-industry, for shar-ing your inspiring stories with us. Our families and friends who supported us in the creation of the report, thanks. Finally we thank each other.

  • 1867.
    Åkerlund, Katarina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Mattsson, Sofie
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    What Value Can Trade Fairs Bring to Companies?: A Study of Elmia Subcontractors2006Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    Background Trade fairs have existed for a very long time but it is still one of the most popular marketing activities performed by companies. One big problem that has faced exhibiting companies for a long time is that it is hard to evaluate what value the trade fairs can bring to the exhibiting company. In rough economical times it is easy for the top management in a company to cut in the trade fair budget since commonly they do not have any numbers providing the benefits of exhibiting. Jönköping is a region where many subcontracting companies are located and it is also seen as a central place in Sweden by many companies since it is ‘close’ to everything. The subcontracting companies do not have any own products but instead make them in close collaboration with their customers. Therefore the meeting with customers is of great importance and the fair is an important medium for meeting with the industry.

    Purpose The purpose of this thesis is to investigate what value the trade fairs bring to the exhibiting subcontracting companies in the Jönköping region.

    Method The method that has been used in this thesis is qualitative with deep interviews with eight companies exhibiting at Elmia Subcontractors. This was done in order to gather data from many companies with different views and perspectives of what value is and what value that trade fairs can bring to their companies. The study is of descriptive character since this is corresponding to the qualitative method used.

    Result The value that the companies receive from the trade fair participation can be summed up in the word quality in the sense of the qualitative meeting, the message, the experience, the image of being economically stable and trust-worthy, to strengthen contacts, to strengthen the brand, internal and financial value, the value in seeing new possibilities, to present new brands and to meet new target groups. In order to ease an evaluation of the fair, the exhibitors should set more short term goals that are easier to measure and that are easier to connect only to the fair.

  • 1868.
    Åsforsen, Linda
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Oldengård, Hanna
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Nilsson, Caroline
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Leader – Employee Exchange: A review of trust and relationships at IVT2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1869.
    Öberg, Jacob
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Björmsjö, Lars
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Koll på SOX: En fallstudie av implementeringen av SAP GRC Version 10  inom delar av ABB-koncernen2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Master Thesis in Business Administration within the Civilekonomprogram at Jönköping International Business School

    Title                                   Keeping track of SOX – A case study of the implementation of SAP GRC Version 10 in parts of the ABB Group

    Authors                              Lars Björmsjö, Jacob Öberg

    Tutor                                                        Gunnar Rimmel

    Subject terms            GRC, internal control, SAP, Sarbanes-Oxley Act

    Abstract

    Background (and problem): In the reflections of the accountings scandals that occurred in the beginning of this millennium, legislations have tightened to prevent this kind of event to reoccur. Legislations like SOX provide clear directives on how companies should strengthen their internal controls. Compliance with SOX is a costly affair when, they place heavy demands on internal controls and systems to manage the increased controls. Problem discussion to this thesis is based on the requirements to comply with SOX and how an international company can use a tool like SAP GRC to meet the stricter requirements 

    Purpose: The purpose of this thesis is to conduct a case study on how the process behind the implementation of SAP GRC version 10 looks in a multi-national company such as ABB and the role played by SOX in the implementation process.

    Delimitations: The authors have chosen to delimitate thesis merely to look at the implementation of SAP GRC, and do not look at other players at the market, nor their GRC solutions. Furthermore, the authors have chosen to only look at the implementation of SAP GRC at ABB in the United Kingdom.

    Method: The study has only a qualitative approach. The study is a case study which means that personal contact in the form of telephone interviews has been the only method to gather data for empirical choose of the authors.

    Results and Conclusions: The authors' conclusion of the study acknowledges that SOX has a very important role in the implementation of SAP GRC, and is the main reason for the implementation. Furthermore, it has emerged that the implementation is a very comprehensive work, which is very costly in both monetary and time measures. However the authors have concluded that implementing SAP GRC is the most efficient and cost effective way to comply with SOX from an ABB perspective.

    Discussion: According to the authors opinion there are a few areas for improvement in the use of GRC at ABB, in order to get the most out of the tool and to streamline the management of risks. Due to the lack of current research within the field, the authors would find it very interesting if a scientifically based definition of GRC would be investigated.

     

  • 1870.
    Österberg, Emmy
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lundell, Emil
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Lindahl, Simon
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How Micro Retailers Remain Competitive and Successful: A Case Study of Våran Kåk2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The competitive environment in today’s retail industry, with large corporations as well as increased competition from e-commerce, has resulted in the share of sales of micro retailers declining and their competitive position weakened in relation to the larger organisations. However, there are still micro retailers that have been able to stay successful.

    This thesis has implemented an in-depth case study of Våran Kåk, a micro retailer within the apparel sector in Jönköping. Våran Kåk has been able to remain successful despite the increased competition within their industry. The empirical investigation consists of interviews conducted with a manager as well as an employee at Våran Kåk, mystery shops and observations in order to gain an understanding of what makes them successful.

    The research resulted in a model for successful micro retailers, describing how micro retailers can remain successful and competitive in the tough market climate by giving good perceived service, building profitable relationships and having their customers remain loyal.

  • 1871.
    Överli, Anton
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Wiklund, Anton
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    IPOs on the Swedish Market: An investigation of underpricing and long-term underperformance on Nasdaq OMX Stockholm2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 1872.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Game Prosumption2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 1873.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pasha bank turkey: an inter-regional marketing strategy2018Other (Other academic)
    Abstract [en]

    PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

  • 1874.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Virtual Reality Retailing2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 1875.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Merdin-Uygur, Ezgi
    Will robots conquer services? Attitudes towards anthropomorphic service robots2018Conference paper (Refereed)
  • 1876.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Tuncalp, D.
    The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics2018In: Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series / [ed] John Byrom and Dominic Medway, Elsevier, 2018Chapter in book (Refereed)
  • 1877.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Yolbulan Okan, Elif
    Introduction2018In: Marketing Management in Turkey / [ed] Selcen Ozturkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
  • 1878.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Bahçeşehir University, Turkey.
    Yolbulan Okan, ElifBahçeşehir University, Turkey.
    Marketing Management in Turkey2018Collection (editor) (Refereed)
35363738 1851 - 1878 of 1878
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