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  • 1101.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Convergence on the inside: Organizational Change in Music Firms2007In: Organizing Media: Mastering the Challenges of Organizational Change, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2007, p. 45-62Chapter in book (Other academic)
  • 1102.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Digital Economies: Open Source Meets Copyright2009Conference paper (Refereed)
  • 1103.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Dynamic capabilities andonline innovations in the media industry2009Conference paper (Other academic)
  • 1104.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Fonogram 20072007In: MedieSverige 2007: statistik och analys., Göteborg: NORDICOM , 2007Chapter in book (Other academic)
  • 1105.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    From Culture Industry to Copyright Industries: Industry definitions in the hands of spin doctors and politicians2007In: CRESC conference: Rethinking cultural economy, Manchester, UK, 2007Conference paper (Other academic)
  • 1106.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Identifying Optimal Pricing and Bundling of IDM Services2008Conference paper (Other academic)
  • 1107.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Industry definitions in the hands of spin-doctors and politicians2006In: Rock and society conference 2006, Hultsfred, Sweden, 2006Conference paper (Other academic)
  • 1108.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    M&A's in the international recording industry2008Conference paper (Other academic)
  • 1109.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Modelling the music industry2003In: Rock and society 2003, Hultsfred, Sweden, 2003Conference paper (Other academic)
  • 1110.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Musikindustrin idag och i framtiden2004In: Landsbylarm 2004, Karlstad, Sweden, 2004Conference paper (Other (popular science, discussion, etc.))
  • 1111.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    On the changing music industry structure2005In: IASPM conference, 2005Conference paper (Refereed)
  • 1112.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Perspektiv på Internetutvecklingen2008In: Intellectual Property and the Cultural Industries: Public hearing arranged by the Swedish parliamentary committees on Cultural Affairs and on Industry & Trade, Stockholm, Sweden, 2008Conference paper (Other (popular science, discussion, etc.))
  • 1113.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Reluctantly Virtual2005In: The 17th Nordic Conference for Media and Communication Research, Aalborg, Denmark, 2005Conference paper (Refereed)
  • 1114.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Reluctantly Virtual: Modelling Copyright Industry Dynamics2006Doctoral thesis, monograph (Other academic)
    Abstract [en]

    During the evolution of the music industry, developments in the media environment have required music firms to adapt in order to survive. Changes in broadcast radio programming during the 1950s; the Compact Cassette during the 1970s; and the deregulation of media ownership during the 1990s are all examples of changes which have heavily affected the music industry. This study explores a similar but contemporary dynamics, examines how decision makers in the music industry perceive and make sense of the developments, and reveals how they revise their business strategies, based on their mental models of the media environment.

    A qualitative system dynamics model (the Music Industry Feedback Model) is developed in order to support the reasoning brought forward by the study. The model is empirically grounded, but is also based on previous music industry research and a theoretical platform constituted by concepts from evolutionary economics and sociology of culture. The empirical data primarily consist of 36 personal interviews with decision makers in the American, British and Swedish music industrial ecosystems. The study argues that the model which is proposed, more effectively explains contemporary music industry dynamics than music industry models presented by previous research initiatives.

    Supported by the model, the study is able to show how “new” media outlets make old music business models obsolete and challenge the industry’s traditional power structures. It is no longer possible to expose music at one outlet (usually broadcast radio) in the hope that it will lead to sales of the same music at another (e.g. a CD).

    The study shows that many music industry decision makers still have not embraced the new logic, and have not yet challenged their traditional mental models of the media environment. Rather, they remain focused on preserving the pivotal role held by the CD and other physical distribution technologies.

    Further, the study shows that while many music firms remain attached to the old models, other firms, primarily music publishers, have accepted the transformation, and have reluctantly recognised the realities of a virtualised environment.

  • 1115.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Strategic Marketing in a Changing Music Business Climate2003In: Swedish Music Seminar, New York, NY, USA, 2003Conference paper (Other (popular science, discussion, etc.))
  • 1116.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The Adaptive Behaviour of Music Firms2008In: Academy of Management Annual Meeting, Anaheim, USA, 2008Conference paper (Refereed)
  • 1117.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The behaviour of a cultural industry in crisis2003In: The 16th Nordic Conference for Media and Communication Research 2003, Kristiansand Norway, 2003Conference paper (Refereed)
  • 1118.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The enemy of music: Modelling the behaviour of a cultural industry in crisis2005In: JMM - The International Journal on Media Management, ISSN 1424-1277, E-ISSN 1424-1250, Vol. 7, no 1&2, p. 65-74Article in journal (Refereed)
  • 1119.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The renaissance of the music publisher2005In: Rock and society conference 2005, Hultsfred, Sweden, 2005Conference paper (Other academic)
  • 1120.
    Wikström, Patrik
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Transformational leadership in practice?: The case of Steve Jobs and Pixar Animation Studios2006In: Leadership in the Media industry: changing contexts, emerging challenges, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2006, p. 187-194Chapter in book (Other academic)
  • 1121.
    Wikström, Patrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Burnett, Robert
    Same songs different wrapping: The rise of the compilation album2007In: IASPM Conference, Mexico City, 2007Conference paper (Other academic)
  • 1122.
    Wikström, Patrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Comas, Jordi
    Tschang, Ted
    Singapore Management University.
    Once Upon a Social Web: Social Media and Firms’ Learning Behavior in Two Worlds2009Conference paper (Refereed)
  • 1123.
    Wikström, Patrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Ellonen, Hanna-Kaisa
    Lappeenranta University of Technology.
    The implication of social media investments on print media business models2009Conference paper (Refereed)
  • 1124.
    Wikström, Patrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Ellonen, Hanna-Kaisa
    Lappeenranta University of Technology.
    Jantunen, Ari
    Lappeenranta University of Technology.
    Radical innovators and incremental developers: Capabilities and innovations in the media industry2009Conference paper (Refereed)
  • 1125.
    Wikström, Patrik
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Olin-Scheller, Christina
    Karlstads universitet.
    Wannabe writers and their collaborative production of web based fiction2009Conference paper (Refereed)
  • 1126.
    Wilcox, Jeremy
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    This Moment at lululemon: A firm-level assessment of entreprenurship2007Independent thesis Advanced level (degree of Magister), 15 points / 22,5 hpStudent thesis
    Abstract [en]

    lululemon athletica is a yoga inspired athletic clothing company. Since lululemon’s retail inception in 2000, the company has been quite successful; it has grown to sixty- four store and showrooms locations and has doubled revenue every year for the last four years. A lululemon core value is entrepreneurship. This thesis explores this entrepreneurial value focusing primarily on an individual retail location manager perspective. The entrepreneurial concepts utilized to explore entrepreneurship are: entrepreneurial ori- entation (EO), entrepreneurial management, company growth, entrepreneurship preservation, and corporate entrepreneurship.

    Three empirical instruments assessing entrepreneurial concepts are employed in this thesis: Entrepreneurial Orientation, Stevenson’s Entrepreneurship, and a presented recombination of Stevenson’s Entrepreneurship concept. The EO instrument considers the dimensions pioneered by Miller (1983) and Dess and Lumpkin (1996) and includes: innovation, risk-taking, proactiveness, competitive aggressiveness, and autonomy. Stevenson’s Entrepreneurship is assessed by the Operationalization of Stevenson’s Entrepreneurship scale developed by Brown et al. (2001) which determines management style proclivity between an entrepreneurial or administrative style.

    The third empirical study recombines the Brown et al. (2001) instrument in an attempt to explore a possible ambidextrous management function of Stevenson’s Entrepreneurship concept.

    Results from the empirical studies depict lululemon as an entrepreneurial organisation. The EO study results show that lululemon emphasizes innovative and proactive behaviours. The Operationalization of Stevenson’s Entrepreneurship scale determined that lululemon slightly favours an entrepreneurial management style. The presented ambidexterity instrument reveals individual location managers to be capable of ambidextrous management.

    Two possible contributions to entrepreneurship study are proposed in this thesis. Analysis of the entrepreneurial orientation concept within lululemon realized a need for a communication and coordination EO dimension to be added to the existing dimensions. Also, the recombination of the Brown et al. (2001) instrument provides an alternate measurement scale assessing management ambidexterity.

  • 1127.
    Winroth, Mats
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.
    Boix Miralles, Rafa
    Universitat Politècnica de Catalunya, Barcelona.
    Danilovic, Mike
    Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Manufacturing Networks: Identification of Success Factors2002In: Proceedings of the 35th CIRP International Seminar On Manufacturing Systems: CIRP-ISMS 2002, 2002Conference paper (Other scientific)
    Abstract [en]

    The competitive situation for Small and Medium Sized Enterprises, SME’s, has become intensified during the last few years. Large customers, such as within the automotive industry, have increased the outsourcing of their manufacturing capacity and reduced the number of suppliers. At the same time the large systems integrators place demands on their suppliers to actively participate in the product development and to take full responsibility for manufacturing as well as to deliver complete systems or subsystems. Due to the limited capacity of the suppliers, in terms of the scarcity of resources and limited knowledge base, suppliers need to collaborate in networks. The purpose of this study is to identify critical factors to successful network collaborative settings. In this paper we also introduce a four dimensional tentative framework, in terms of surface of integration, the scope of integration, the time horizon of integration, and the intensity of integration. This framework can be used to analyze how well collaborative networks are developed from three aspects of corporate integration, in terms of structural design of the network, the design of the work flow in collaborative settings, and aspect of handling the psychological and social boundaries among people, that management has to handle in order to increase the degrees of network collaboration. This tentative framework is suggested as an analytical tool that can be used in order to understand how different collaborative networks are developed in terms of the network constellation, output of the collaborative process, as well as duration and robustness of the network.

  • 1128.
    Winroth, Mats
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. JTH. Research area Industrial Production.
    Danilovic, Mike
    Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). JTH. Research area Industrial Production.
    Linking Manufacturing Strategies to Design of Production Systems in Collaborative Manufacturing Settings2003In: Proceedings of the POM 2003 Conference, 2003Conference paper (Other scientific)
    Abstract [en]

    Competition has forced companies to collaborate in manufacturing network settings to be capably to deliver complete subsystems. We suggest in this paper an analytical tool to analyze the linkages between manufacturing strategies and design of production systems in collaborative manufacturing network settings. We show how this analytical tool might be used to analyze how companies in such networks synchronize their manufacturing strategies and production systems in terms of competitive priorities and synergies between them. The findings in this paper are based on a series of interviews with people at companies in a collaborative network delivering heavy vehicles.

  • 1129.
    Winroth, Mats
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. JTH. Research area Industrial Production.
    Danilovic, Mike
    Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). JTH. Research area Industrial Production.
    Manufacturing Strategies: Congruence Of Manufacturing Processes Within A Supply Chain2002In: Proceedings of the 13th Annual Conference of the Production and Operations Management Society: POM-2002, 2002Conference paper (Other scientific)
    Abstract [en]

    It is extremely important that companies, working together in a system manufacturer/sub supplier relationship, agree on which strategic factors to prioritize. A mismatch could make the cooperation less successful than if they agree on the competitive priorities. A tool for evaluating the congruence between the manufacturing strategies and the existing manufacturing system has been described by Professor John Miltenburg (1995). Säfsten and Winroth (2001) developed this tool further. The purpose of this paper is to show one example of using this tool for a supply chain, i.e. for a system manufacturer and his sub suppliers.

  • 1130.
    Winroth, Mats
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.
    Danilovic, Mike
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Björkvik, Lars
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Öberg, Christina
    LiU, EKI.
    Manufacturing Strategies: Implications during transition towards collaborative manufacturing2003In: Proceedings of “One World? One view of OM?: The Challenges of Integrating Research and Practice”, 2003Conference paper (Other academic)
    Abstract [en]

    This paper is based on findings from collaboration between a medium sized manufacturing company, traditionally manufacturing components to system integrators, and an inventor company. The companies are striving to develop, manufacture, and market a new product on a new market. Our research question is to identify barriers to product and market diversification. The study has been performed as a number of interviews and work-shops, where barriers and possibilities have been identified. In this paper we suggest an expeditionary approach to managing diversification as an alternative to traditional approaches, technology push and market pull. The expeditionary approach stresses that, in the context of SME:s, a network of companies needs to collaborate intensively with each other as well as with customers from the very early initiation of business idea, identifying the customer needs and functional requirements of the product, while simultaneously working on product specifications, manufacturing process design and marketing in a collaborative network of partners.

  • 1131.
    Winroth, Mats
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, School of Engineering, JTH. Research area Industrial Engineering and Management.
    Danilovic, Mike
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, School of Engineering, JTH. Research area Industrial Engineering and Management.
    Boix Miralles, Rafa
    Universitat Politècnica de Catalunya.
    Manufacturing Networks: Critical Factors to Successful Collaboration2004In: CIRP Journal of Manufacturing Systems, Vol. 33, no 3Article in journal (Refereed)
    Abstract [en]

    The competitive situation for Small and Medium Sized Enterprises, SME’s, has become intensified during the last few years. Large customers, such as within the automotive industry, have increased the outsourcing of their manufacturing capacity and reduced the number of suppliers. At the same time the large systems integrators place demands on their suppliers to actively participate in the product development and to take full responsibility for manufacturing as well as to deliver complete systems or subsystems. Due to the limited capacity of the suppliers, in terms of the scarcity of resources and limited knowledge base, suppliers need to collaborate in networks. The purpose of this study is to identify critical factors to successful network collaborative settings. In this paper we also introduce a four dimensional tentative framework, in terms of surface of integration, the scope of integration, the time horizon of integration, and the intensity of integration. This framework can be used to analyze how well collaborative networks are developed from three aspects of corporate integration, in terms of structural design of the network, the design of the work flow in collaborative settings, and aspect of handling the psychological and social boundaries among people, that management has to handle in order to increase the degrees of network collaboration. This tentative framework is suggested as an analytical tool that can be used in order to understand how different collaborative networks are developed in terms of the network constellation, output of the collaborative process, as well as duration and robustness of the network.

  • 1132.
    Winroth, Mats
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, School of Engineering, JTH. Research area Industrial Engineering and Management.
    Danilovic, Mike
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, School of Engineering, JTH. Research area Industrial Engineering and Management.
    Fernández Aguilar, Alfonso
    Escola Tècnica Superior d’Enginyeria Industrial de Barcelona, Barcelona, Spain.
    Flaquer Borràs, Oriol
    Escola Tècnica Superior d’Enginyeria Industrial de Barcelona, Barcelona, Spain.
    Dynamics of sourcing A. & , O., 2007, , ,: Strategic implications of outsourcing and insourcing2007In: Proceedings of the 14th International Annual EurOMA Conference- Managing Operations in an Expanding Europe, 2007Conference paper (Refereed)
    Abstract [en]

    From a strategic manufacturing perspective, companies are facing challenges in finding a balance in what they do on their own and what their suppliers do. This balance requires some times that companies are outsourcing and sometimes insourcing activities. One conclusion is that outsourcing should be considered as a strategic decision that is not easily made by purchasing or operations departments. Many companies tend to outsource more and more of their manufacturing to specialists, which however does not mean that companies can afford to loose their competence in manufacturing. It is still essential that the companies, even though another company performs parts of the actual manufacturing, understand the special conditions for manufacturing. Otherwise they are not in a position where they can discuss product development, specification of the different tasks that they want the contractors to do, and they can certainly not make the right decisions when buying components and parts from suppliers. Outsourcing decisions also need to be strategically justifiable; outsourcing only for cost reasons is rarely successful. Outsourcing should provide other advantages in terms of improvement of competitive priorities. For different reasons, it may also end up in a situation where the company needs to insource previously outsourced activities.

  • 1133.
    Wolff, Per-Erik
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Fernsehsender als Marken: Strategisches TV-Markenmanagement und seine Auswirkungen auf die Programmplanung2006Book (Other (popular science, discussion, etc.))
  • 1134.
    Wolff, Per-Erik
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    TV MarkenManagement: Strategische und operative Markenführung - mit Sender-Fallstudien2006Book (Other academic)
    Abstract [de]

    Markenmanagement ist heute der zentrale Faktor für den Erfolg privater und öffentlich-rechtlicher Fernsehsender auf dem Zuschauermarkt. Angesichts des stetig gestiegenen Wettbewerbsdrucks kann sich ein Fernsehsender nur noch auf dem Markt behaupten, wenn er durch Eigenwerbung ein attraktives und einzigartiges Markenversprechen abgibt, das er auch kontinuierlich und konsequent im Programm einlöst. Der Autor bietet vor diesem Hintergrund nicht nur eine umfassende Darstellung der Grundlagen der strategischen Markenführung, sondern auch seiner Konsequenzen für eine markenorientierte Planung des TV-Programms eines Senders. Unmittelbaren Praxisbezug erhält die Arbeit durch zahlreiche anschauliche Beispiele sowie zwei ausführliche Fallstudien der Sender ZDF und ProSieben.

  • 1135.
    Xie, Xuying
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Marketing Analysis and Business Evaluation -: Marketing for a new firm Resort Västra Lägern2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Hospitality, tourism and leisure are industry sectors where different factors impinge together

    to provide a unique marketing context. The importance of concept intangibles, their

    significance to life-style and cultural preferences of customers in themselves represent a

    major challenge. Such intangibles may be more vulnerable to changes in customer perception

    than the physical aspects of product and service delivery. However, intangibles also

    present an opportunity for individual entrepreneurs to create alternative and differentiated

    concepts, based on their own view and intuition of what customers will find appealing.

    Resort Västra Lägern was founded under the circumstances. It is one new, small resort firm

    in the countryside of Sweden. The owner identified the niche market in this traditional industry.

    The favorable natural and cultural resources create the business background while

    the active entrepreneurship makes the possibilities. At the start-up of the firm, marketing

    analysis is necessary for this SME to position itself properly on the markets and to target

    the customers effectively.

    Marketing is absolutely central to the entrepreneurial process. For a new venture to be viable,

    customers have to desire what it is being offered, in sufficient numbers, and prepared

    to pay an economical price. This is at the heart of the marketing concept. However, an entrepreneurial

    approach implies taking advantage of market opportunities in a dynamic, proactive

    way.

  • 1136.
    Xu, Yansi
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Renou, Alexandre
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Rehn, Victorine Ayah
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Factors influence entrepreneurial immigrants come to Sweden to create businesses2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    There is no reason to refuse the fact that, in the coming years, Europe is going to face a new wave of immigration. The birth rate is in decline and life expectancy in the European continent is higher than before. As a consequence, there are two major problems: a shortage of labour and the financing of the pensions (Kohler, Billari & Ortega, 2002). World Bank warns European Union that for stabilizing the amount of working age population in 2050 like in 1995, would involve a net migration of 79 million within the EU25. There should be new flow of immigration. As a consequence, the phenomenon combines immigration and entrepreneurship will be vital for countries’ future growth within Europe. However, consider Sweden as the area of study by combining the immigration entrepreneurship study and business start-up abroad. Therefore, the questions of why the entrepreneurs choose to go to other countries for business venture and why they choose Sweden as the host country become a topic to study in this research paper.

    The purpose of the research is going to find out the motivations for the initiative of entrepreneurial immigrants’ choice of Sweden as a host country. In order to find the result for the purpose, the research chose to use an inductive and exploratory approach to find out why those entrepreneurial immigrants indented to come to establish business in Sweden. Those reasons were investigated from previous research; experts working with foreigners who arrived in Sweden for business purpose, and the entrepreneurial immigrants who arrived in Sweden for new ventures. The data collection based on a qualitative method. According to the research purpose, the theories were chosen in the field of migration and entrepreneurship. Determinants of immigration and entrepreneurship were listed and explained. Based on the interview, information was categorized with the determinants listed in the theoretical frame work.

    Based on the analysis, the empirical information shows that entrepreneurs came to Sweden not only for business reasons. All of the Local Development Managers and entrepreneurs interviewed considered that entrepreneurial immigrants chose to create business in Sweden with immigration purpose. However, if we want to apply this result to all entrepreneurial immigrants, further quantitative study would be required.

  • 1137. Zahra, S.
    et al.
    Brush, C.G.Davidsson, PerJönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).Fiet, J.Greene, P.G.Harrison, R.T.Lerner, M.Mason, C.Sheperd, D.Sohl, J.E.Wiklund, JohanJönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).Wright, M.
    Frontiers of Entrepreneurship Research 2006: proceedings of the Twenty-sixth Annual Entrepreneurship Research Conference2006Conference proceedings (editor) (Other academic)
  • 1138. Zahra, Shaker A.
    et al.
    Brush, Davidsson, PerJönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).Fiet, Greene, Harrison, Learner, Mason, Shepherd, Sohl, Wiklund, JohanJönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).Wright,
    Frontiers of Entrepreneurship Research 2005: proceedings of the twenty-fifth annual Entrepreneurship Research Conference2005Conference proceedings (editor) (Other academic)
  • 1139. Zahra, Shaker
    et al.
    Neubam, Donald
    Naldi, Lucia
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The Effects of Ownership and Governance on SMEs' International Knowledge-based Resources2007In: Small Business Economics, ISSN 0921-898X, E-ISSN 1573-0913, Vol. 29, no 3, p. 309-327Article in journal (Refereed)
  • 1140. Zahra, Shaker
    et al.
    Sapienza, Harry
    Davidsson, Per
    Jönköping University, Jönköping International Business School. Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda2006In: Journal of Management Studies, ISSN 0022-2380, E-ISSN 1467-6486, Vol. 25, no 4, p. 917-955Article in journal (Refereed)
  • 1141. Zahra, Shaker
    et al.
    Welter, Friederike
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurship Education for Central, Eastern and Southeastern Europe2008In: Entrepreneurship and Higher Education, Paris: OECD , 2008, p. 165-192Chapter in book (Other academic)
  • 1142. Zellweger, Thomas
    et al.
    Nordqvist, Mattias
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Nason, Robert
    Why do firms strive for non-pecuniary performance outcomes?2008In: Annual Meeting of the Academy of Management, 2008Conference paper (Refereed)
  • 1143.
    Zellweger, Thomas
    et al.
    University of St Gallen.
    Nordqvist, Mattias
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Nason, Robert
    Babson College.
    Brush, Candida
    Babson College.
    Why Do Firms Strive for Non-Pecuniary Performance Outcomes: The Case of the Family Firm2009Conference paper (Refereed)
  • 1144. zu Knyphausen-Aufsess, Dodo
    et al.
    Achtenhagen, Leona
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Müller-Lietzkow, Jörg
    Die Open-Source-Softwareentwicklung als Best-Practice-Beispiel eines erfolgreichen Dienstleistungsnetzwerkes2003In: Dienstleistungsnetzwerke, Wiesbaden: Gabler , 2003, p. 613-639Chapter in book (Other academic)
  • 1145.
    Ågren, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Ölund, Martina
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Storytelling: A Study of Marketing Communication in the Hospitality Industry2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector.

    The hospitality industry is one of the largest service sectors, facing fierce competition. Many hotels have a story to share and storytelling is today a buzzword in the industry, but it has not received much attention in the academic world. Therefore, little is known about storytelling from a business administration perspective, more specifically marketing communication, which is our field of interest in this thesis.

    The purpose of this thesis is to study and analyze storytelling and how it is used as marketing communication in the Swedish hospitality industry.

    To fulfill our purpose, a qualitative study with an inductive approach was chosen as suitable. Primary data was gathered through interviews with managers from nine different hotels, which all work actively with storytelling. Theories regarding service marketing, marketing communications, and storytelling helped us to collect appropriate empirical data and also to structure the analysis.

    Storytelling in the hospitality industry is an identity or an image, and the purpose of using storytelling is to be remembered and to mediate a feeling. As a concept, it requires attributes and a certain level of truth is important to remain trustworthy. Furthermore, storytelling facilitates the communication process between the hotels and their customers and it often strengthens customers’ attitudes towards the hotel. Both private and business customers are attracted by stories, but it is easier to communicate the story to large groups during a conference. It is however difficult to mediate the whole concept through marketing communication tools as it is too compound. Storytelling facilitates an integrated marketing communication as it becomes an image and word of mouth is increased due to that people talk about the unexpected.

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