Reverse logistics is an integral part of many businesses around the world for creating efficiency, sustainability and self-reliance to some extent. Reverse logistics is considered as valid when return management can provide greater return than the expense of reverse logistics infrastructure. Like many organizations, beverage companies also practice reverse logistics. As the core consumers of beverage products are general consumers, beverage companies attempt to initate return management process where customers are involved in reverse logistics. There are distinct success factors related to customer involvement in the return management of reverse logistics. In this qualitative study, beverage companies of United kingdom and Sweden are attempted to understood from the perspective of different stakeholders about return management process. In grounded analysis, different insights are found regarding internal and external factors of success in return management process.