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Maxantalet träffar du kan exportera från sökgränssnittet är 250. Vid större uttag använd dig av utsökningar.
  • 1. Goodson, Sabrina
    et al.
    Shaver, Mary Alice
    University of North Carolina .
    Hispanic Marketing: National Advertiser Spending Patterns and Media Choices1994Inngår i: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 71, nr 1, s. 191-198Artikkel i tidsskrift (Fagfellevurdert)
  • 2.
    Sentman, Mary Alice
    University of North Carolina.
    Advertising as the Economic Base of Newspapers1988Inngår i: Association for Education in Journalism and Mass Communication Spring Colloquium, Eau Claire, WI, April 1988, 1988Konferansepaper (Annet vitenskapelig)
  • 3.
    Sentman, Mary Alice
    University of North Carolina .
    Black and White: Disparity in Coverage by Life Magazine from 1937 to 19721983Inngår i: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 60, nr 3, s. 501-508Artikkel i tidsskrift (Fagfellevurdert)
  • 4.
    Sentman, Mary Alice
    University of North Carolina .
    Computer Applications in Retail Advertising1987Inngår i: American Association of Advertising, Las Vegas, March 1987, 1987Konferansepaper (Annet vitenskapelig)
  • 5.
    Sentman, Mary Alice
    University of North Carolina .
    Life in Black and White: Coverage of Black America by Life Magazine, 1937-19721981Inngår i: Association for Education in Journalism and Mass Communication annual convention, East Lansing, MI, August 1981, 1981Konferansepaper (Annet vitenskapelig)
  • 6.
    Sentman, Mary Alice
    University of North Carolina.
    Method or Madness: How Advertisers Choose Media1987Inngår i: American Association for Public Opinion Research, Hershey, PA, May 1987, 1987Konferansepaper (Annet vitenskapelig)
  • 7.
    Sentman, Mary Alice
    University of North Carolina.
    Political Advertising Use and Attention to the North Carolina Gantt-Helms Senate Race1991Inngår i: Association for Education in Journalism and Mass Communication annual convention, Boston, August 1991, 1991Konferansepaper (Annet vitenskapelig)
  • 8.
    Sentman, Mary Alice
    University of North Carolina.
    The New Monopolies: Circulation Trends After Competition is Gone1991Inngår i: Association for Education in Journalism and Mass Communication Southeast Colloquium, Orlando, FL, February 1991, 1991Konferansepaper (Annet vitenskapelig)
  • 9.
    Sentman, Mary Alice
    University of North Carolina .
    When the Newspaper Closes: A Case Study of What Advertisers Do1986Inngår i: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 63, nr 4Artikkel i tidsskrift (Fagfellevurdert)
  • 10.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Bowers, Tom
    Perceptions of Ethical Practices and Influences on the Ethical Behavior of Advertising Sales Practitioners1990Inngår i: Annual Meeting of the Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 1990Konferansepaper (Annet vitenskapelig)
  • 11.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Clark, Jack
    Shaver, Dan
    University of North Carolina.
    Audience-Generated Revisions in Employee Attitude Surveys1989Inngår i: American Association for Public Opinion Research, St. Petersburg, FL, May 1989, 1989Konferansepaper (Annet vitenskapelig)
  • 12.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Fredin, Eric
    Lafky , Sue
    A Survey Technique for Involving Local Leaders in the Development of Telecommunications Policy Regarding New Communications Technology1982Inngår i: Midwest Association of Public Opinion Research, November 1982, 1982Konferansepaper (Annet vitenskapelig)
  • 13.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Goodson, Sabrina
    Hispanic Marketing: National Advertising Spending Patterns and Media Choices1990Inngår i: Annual Meeting of the Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 1990Konferansepaper (Annet vitenskapelig)
  • 14.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Goodson, Sabrina
    Hispanic Myths: Public Opinion and Advertiser Behavior1989Inngår i: Midwest Association of Public Opinion Research, Chicago, November 1989, 1989Konferansepaper (Annet vitenskapelig)
  • 15.
    Sentman, Mary Alice
    et al.
    University of North Carolina .
    Keefer, Joseph
    A CATI Application to the Study of Retail Advertising1987Inngår i: The proceedings of the 1987 Conference of the American Academy of Advertising, Charleston, SC: American Academy of Advertising , 1987Konferansepaper (Annet vitenskapelig)
  • 16.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Lafky , Sue
    Fredin, Eric
    Gazing Into the Crystal Ball: A Study of Interactive Television Potential in Rural Indiana1987Inngår i: Midwest Association of Public Opinion Research, Chicago, November 1987, 1987Konferansepaper (Annet vitenskapelig)
  • 17.
    Sentman, Mary Alice
    et al.
    University of North Carolina .
    Lauterborn, Robert
    Newspaper ad departments offer career opportunities1988Inngår i: Journalism and Mass Communication Educator, ISSN 1077-6958, Vol. 42, nr 4, s. 7-9Artikkel i tidsskrift (Fagfellevurdert)
  • 18.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Matthews, Martha
    Less Customer Satisfaction in Detroit: Advertisers Respond to the JOA1991Inngår i: Association for Education in Journalism and Mass Communication annual convention, Boston, August 1991, 1991Konferansepaper (Annet vitenskapelig)
  • 19.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Shaver, Dan
    University of North Carolina.
    Alternative Approaches to Advertising Sales and Production: Applying New Technologies1991Inngår i: Association for Education in Journalism and Mass Communication annual convention, Boston, August 1991, 1991Konferansepaper (Annet vitenskapelig)
  • 20.
    Sentman, Mary Alice
    et al.
    University of North Carolina .
    Washburn, Patrick
    How Excess Profits Tax Brought Ads To Black Newspaper in World War II1987Inngår i: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 64, nr 4Artikkel i tidsskrift (Fagfellevurdert)
  • 21.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Zhao, Xinshu
    The Role of Self-Perceived Knowledge in Mediating Advertising Campaign Effects of Voting Intention: The Helms-Gantt North Carolina Senatorial Race1991Inngår i: American Association for Public Opinion Research, Phoenix, May 1991., 1991Konferansepaper (Annet vitenskapelig)
  • 22.
    Shaver, Dan
    et al.
    Michigan State University.
    Shaver, Mary Alice
    Michigan State University.
    A Structural Comparative Analysis of the Top Global Advertising Agencies2003Inngår i: The proceedings of the 2003 special Asia-Pacific conference of the American Academy of Advertising, American Academy of Advertising , 2003, s. 34-40Konferansepaper (Fagfellevurdert)
  • 23.
    Shaver, Dan
    et al.
    Michigan State University.
    Shaver, Mary Alice
    Michigan State University.
    Books and Digital Technology: A New Industry Model2003Inngår i: Journal of Media Economics, ISSN 0899-7764, E-ISSN 1532-7736, Vol. 16, nr 2, s. 71-86Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Adoption theory analysis of the e-publishing industry indicates that consumer acceptance of current technology is the greatest barrier to attaining a critical consumer mass. New electronic paper technologies will soon offer a superior consumer alternative. Publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging of new revenue sources-particularly advertising.

  • 24.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Credentials, Strategy and Style: The Relationship between Leadership Characteristics and Strategic Direction in Media Companies2006Inngår i: Leadership in the media industry: changing contexts, emerging challenges, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2006, s. 123-136Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 25.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Digital Technologies and Media Economics: Time to Revisit Assumptions2006Inngår i: Presented at the 7th World Media Economics Conference, Beijing, China, 15-19 May, 2006, 2006Konferansepaper (Annet vitenskapelig)
  • 26.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Directions for Media Management Research in the 21st Century2006Inngår i: Handbook of media management and economics, Mahwah, N.J.: L. Erlbaum Associates , 2006, s. 639-654Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 27.
    Shaver, Dan
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Disappearing Boundaries2008Inngår i: Looking to the Future of Modern Media Management: changes - challenges - opportunities, Lisbon: Media XXI/ Formal Press , 2008Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 28.
    Shaver, Dan
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Generating audience loyalty to Internet news providers through branding2008Inngår i: Media brands and branding, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008, s. 79-86Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 29.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Home Country Advantage, Ownership Advantage and Transnational Advertising Agencies: Implications for Media Companies2004Inngår i: Proceedings of the 6th World Media Economics Conference, Montréal, Canada May 12-15, 2004, Centre d'études sur les médias , 2004Konferansepaper (Annet vitenskapelig)
  • 30.
    Shaver, Dan
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Home Country Regulatory Effects on Transnational Advertising Agencies: Implications for Media Companies2008Inngår i: Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Chicago, IL  August 2008, 2008Konferansepaper (Annet vitenskapelig)
  • 31.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Medium-Specific Advertising Allocation Decisions: An Emerging Model2007Inngår i: The proceedings of the 2007 Asia-Pacific conference of the American Academy of Advertising, American Academy of Advertising , 2007Konferansepaper (Annet vitenskapelig)
  • 32.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    The Effects of Governance Structure on Reinvestment Strategies of Media Conglomerates2005Inngår i: Corporate governance of media companies, Jönköping : Jönköping International Business School , 2005, s. 47-58Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 33.
    Shaver, Dan
    et al.
    Michigan State University.
    Shaver, Mary Alice
    Michigan State University.
    The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost2003Inngår i: Time and media markets, Mahwah, N.J.: Lawrence Erlbaum , 2003, s. 61-80Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 34.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Eisenberg, Adam
    Changes in the Levels of Advertising Expenditures During Recessionary Periods: A Study of Advertising Performance in Eight Countries2005Inngår i: The Proceedings of the 2005 Asia-Pacific Conference of the American Academy of Advertising, Hong Kong, China, June 2005, American Academy of Advertising , 2005Konferansepaper (Annet vitenskapelig)
  • 35.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Advertising in a Recession2009Konferansepaper (Annet vitenskapelig)
  • 36.
    Shaver, Mary Alice
    Michigan State University.
    Advertising Messages for the Aging Population2001Inngår i: Association for Education in Journalism and Mass Communication annual convention, Washington D.C., August 2001, 2001Konferansepaper (Annet vitenskapelig)
  • 37.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Denmark2011Inngår i: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M.E. Sharpe, Inc. , 2011, 1Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 38.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Germany2011Inngår i: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M.E. Sharpe, Inc. , 2011, 1Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 39.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Norway2011Inngår i: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M.E. Sharpe, Inc. , 2011, 1Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 40.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Sweden2011Inngår i: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M. E. Sharpe Inc. , 2011, 1Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 41.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in the U.K.2011Inngår i: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M. E. Sharpe, Inc. , 2011, 1Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 42.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Answering the Advertiser Demand for Accountability: Cross-Media Measurement2009Konferansepaper (Fagfellevurdert)
  • 43.
    Shaver, Mary Alice
    University of North Carolina .
    Application of Pricing Theory in Studies of Pricing Behavior and Rate Strategy in the Newspaper Industry1995Inngår i: Journal of Media Economics, ISSN 0899-7764, E-ISSN 1532-7736, Vol. 8, nr 2, s. 49-59Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article tracks the use and integration of pricing theory in studies of media competition and advertising rates over the past 25 years. I find that pricing theory has been cited as both the justification for and explanation of a wide variety of studies in media economics, and suggest an integrative approach to widen the study of pricing within the media.

  • 44.
    Shaver, Mary Alice
    University of North Carolina.
    Buy Now, Pay Later, by Martha L. Olney1992Inngår i: Journalism History, ISSN 0094-7679, Vol. 18, s. 47-Artikkel, omtale (Annet vitenskapelig)
  • 45.
    Shaver, Mary Alice
    University of North Carolina .
    Challenges for Media Managers in the 1990s1994Inngår i: Invited paper for the Environment and the Mass Media meeting sponsored by the Mass Communication and Society division of Association for Education in Journalism and Mass Communication, Reno, NV, April 7-9, 1994, 1994Konferansepaper (Annet vitenskapelig)
  • 46.
    Shaver, Mary Alice
    University of North Carolina .
    Classified Advertising1998Annet (Annet vitenskapelig)
  • 47.
    Shaver, Mary Alice
    University of North Carolina .
    Communication in the Public Interest: Can Magazines Stand the Heat from Advertisers?1998Inngår i: Association for Education in Journalism and Mass Communication annual convention, Baltimore, August 1998, 1998Konferansepaper (Annet vitenskapelig)
  • 48.
    Shaver, Mary Alice
    University of North Carolina .
    Convergence and Concentration: Implications for Media Managers1999Inngår i: Association for Education in Journalism and Mass Communication Mid-Winter Conference, Nashville, TN, February 1999, 1999Konferansepaper (Annet vitenskapelig)
  • 49.
    Shaver, Mary Alice
    University of North Carolina.
    Disabilities and Diversity: Challenges to the Media in the 1990s1993Inngår i: Association for Education in Journalism and Mass Communication Spring Colloquium, Atlanta, April 1-3, 1993, 1993Konferansepaper (Annet vitenskapelig)
  • 50.
    Shaver, Mary Alice
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Emerging Trends in Global Media Management2009Konferansepaper (Annet vitenskapelig)
12 1 - 50 of 93
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