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  • 1.
    Boychev, Aleksandar
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
    Khan, Muhammad Tariq
    Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
    Social Networking Services: A Case Study in the Failure to Facilitate Knowledge Sharing in Organizations: A Case Study of Enterprise 2.0 Taolin Platform2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social networking services are relatively new phenomena and they have attracted so much attention around themselves. These services have been seen by many organizations as a po-tential tool to facilitate knowledge sharing. However, very few have successfully adopted such services. Many problems which lead to failures arise when it comes to developing and implementing social networking services with the goal to facilitate knowledge sharing.The purpose of this thesis is to investigate the failure of one social networking service to satisfy the knowledge sharing needs of the organization that has developed and implement-ed it in-house.Interviews with three employees of the company were arranged. The interviews were done with time intervals in between. This gave us the opportunity to rearrange the questions that were going to be asked to the next interviewee. The interviews were really helpful and gave us a good insight of the problem with the development and implementation of the social networking service that the organization was facing. After the interviews were conducted, a questionnaire was elaborated and sent out to the employees in the organization.The results we came up with were really interesting. A table with failure factors for the so-cial networking service used in the organization was made and a model suggesting the steps an organization should follow for the successful development and implementation of a so-cial networking service that facilitates knowledge sharing internally was developed.We found out that the failure was not in the social networking service itself but in the way it was presented, positioned and communicated to the employees of the company. They never took the service seriously for its intended purpose which was knowledge sharing within the organization and that led to the cancelation of the project.

  • 2.
    Boychev, Aleksandar
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Plachkova, Tonya
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Perceptions and attitudes among Swedes towards Bulgarian wine2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Consumption of wine is high internationally. There is a tendency of increasing consumption of qulity wine over table wine. The experience of drinking wine is not like drinking any other alcohol beverage, it is more sensual experince because of the sophistication of the taste and flavors that wine possesses. Sweden is not an exeption from the worldwide trend of increasing wine consumption. Moreover, Swedes are developing even more esthetic way of drinking wine, namely combining it with food.

    The purpose of this thesis is to investigate the attitudes and perceptions of the Swedish consumers towards wine and in particular towards Bulgarian wine if there are any existent. It further investigates the determinants of the attitudes and perceptions towards wine.

    Three interviews with representatives of HoReCa (Hotels, Restaurants and Catering) and Systembolaget are conducted. They and the literature review serve as a base for the formulation of hypotheses which have to be supported or rejected with the help of a questionnaire developed for that purpose. The questionnaire is translated in Swedish as it is designed for the Swedish consumers. The current research is descriptive, so only descriptive statistics are used for the analyses of the data collected.

    The results of the study are really intriguing. Some factors that are mainly con-sidered of great significance turned out as not so important when it comes to the Swedish wine consumers. The interviews gave a really interesting insight about the specific situation on the Swedish alcohol market and the consumption of wine among Swedes. The questionnaires reached their purpose and helped to support or reject the formulated hypotheses and to draw some essential conclusions about the perceptions and attitudes towards Bulgarian wine.

    Finally, this paper ends with the main conclusions reached by conducting the research, some market implications about wine producing companies that would like to enter the Swedish alcohol market and in particular Bulgarian wine cellars. Then the shortcomings of the study and the future research are dis-cussed.

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