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  • 1.
    Nordin, Madeleine
    et al.
    Jönköping University, School of Engineering.
    Gunnarsson, Tobias
    Jönköping University, School of Engineering.
    Grafisk profil Jönköping Bandy: Visual identity Jönköping Bandy2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.

    Jönköping Bandy’s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.

    In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.

    The intention was: “Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.” and was torn apart into these three questions:

    • What core values does Jönköping Bandy have, and how can we convey them through the visual identity?
    • Which visual materials does Jönköping Bandy need?
    • How do other teams in Allsvenskan Södra merchandise themselves through their websites?

    The work began with a study of relevant theoretical literature, with focus on graphical design. After studying literature, we went into a more investigative section, where we interviewed Jönköping Bandy, and performed a survey with members of the association. With the survey, we corroborated the associations values. We also performed a competitive analysis about the other teams in Allsvenskan Södra and interviewed experts.

    We analysed the scientific studies, and compiled the information that we distilled from it. Our analysis showed that emotions such as sports, speed, family and children were in focus. After that, we started our design process, where the first step was to create a moodboard.

    The second step of our design process was to create an element, and after that create a basic layout to apply on the graphical materials in the visual identity.

    The finished visual identity became a strong, tuff profile that expressed a sense of sport and speed, which truly reflected Jönköping Bandy.   

    The conclusions of our work, was that the visual identity would help Jönköping Bandy to grow. Improvements that we would like to have seen, was that the enquiry could have been shorter, to give the design process more time. We would also have liked to seen competitive analyses that gave us more valuable information.

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