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  • 1. Ehlers, Annika
    Media Management and the hyperlocal sphere2017Conference paper (Refereed)
    Abstract [en]

    This contribution will measure the acceptance of location based services (LBS) regarding one of two already chosen model regions of europe. it will reflect the chances for (regional based) media businesses to deal with increasing pressure arising from markets. Especially enterprises with content-driven business models will possibly be forced to integrate LBS to increase the value of communication measured by their recipients. Concerning media management, one could state an ongoing trend leading to detailed geo-tagged hyperlocalization (for both sides of two sided markets). There is great amount of research on the drivers of behavioral intention existing, one of the most prominent models is the Unified Theory of Acceptance and Use of Technology (UTAUT). This model is used as blueprint for the study integrating a quantitative online survey with quota sample.

  • 2. Ehlers, Annika
    et al.
    Rau, Harald
    Kommunikations-Controlling: Wichtig ist, wie es ankommt2013In: Erfolgsfaktor Marketing-Controlling: Beschaffung, Kommunikation und Vertrieb effektiv steuern / [ed] Werner Pepels, Düsseldorf: Symposion Publishing GmbH, 2013, 2Chapter in book (Other academic)
  • 3. Ehlers, Annika
    et al.
    Rau, Harald
    Medienmanager im Partizipationsdilemma2014In: Digitale Dämmerung: Die Entmaterialisierung der Medienwirtschaft / [ed] Harald Rau, Baden-Baden: Nomos Verlagsgesellschaft, 2014, p. 299-320Chapter in book (Other academic)
  • 4. Ehlers, Annika
    et al.
    Rau, Harald
    The Future – a Question of time and place: Mobile journalism and localized news2018Conference paper (Refereed)
  • 5.
    Rau, Harald
    et al.
    Ostfalia University of Applied Sciences.
    Ehlers, Annika
    Ostfalia University of Applied Sciences.
    Acceptance as core factor for the success of LBS2018In: Adjunct Proceedings of the 14th International Conference on Location Based Services / [ed] P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M., ETH Zurich, 2018, p. 207-212Conference paper (Refereed)
    Abstract [en]

    Work in progress paper, which puts emphasis on the users’ perspective on location based services (LBS). The empirical framework is a quantitative survey investigating the level of acceptance of LBS within a (related to specific characteristics) representative target group and it’s influencing factors.

  • 6. Rau, Harald
    et al.
    Ehlers, Annika
    "Location Based Services" - alles eine Frage der Akzeptanz2017In: Media Economics Revisited: Verändert das Internet die Ökonomie der Medien? / [ed] Wolfgang Seufert, Baden-Baden: Nomos Verlagsgesellschaft, 2017, p. 257-284Chapter in book (Other academic)
  • 7. Rau, Harald
    et al.
    Ehlers, Annika
    Startup-Finanzierung in der Medienbranche. Gründer zwischen Bootstrapping und Bankkredit, Crowdfunding und Venture Capital2014 (ed. 1)Book (Other academic)
    Abstract [de]

    Dieser Band beschäftigt sich eingehend mit Medienstartups - im Unterschied zu vielen anderen Werken nimmt es vornehmlich deren Finanzierung in den Fokus. Welche Modelle eignen sich besonders? Welche sind eher problematisch in der Umsetzung? Vor allem aber: Wie unterstützt die richtige Finanzierung nicht nur einen erfolgreichen Start - sondern auch das weitere Wachstum? Diese und viele weitere Fragen stehen im Blickpunkt.

  • 8. Rau, Harald
    et al.
    Ehlers, Annika
    Wertorientierung in der Unternehmenskommunikation. Vertrauen,Glaubwürdigkeit und Reputation als Anforderungen für ein neues KPI-System2012In: Wertschöpfung durch Medien im Wandel / [ed] Castulus Kolo, Baden-Baden: Nomos Verlagsgesellschaft, 2012, p. 263-286Chapter in book (Other academic)
  • 9.
    Rau, Harald
    et al.
    Ostfalia University of Applied Sciences.
    Ehlers, Annika
    Ostfalia University of Applied Sciences.
    Siemens, Kristoph
    Ostfalia University of Applied Sciences.
    Spotlight on market realities – an exploratory approach2018In: Adjunct Proceedings of the 14th International Conference on Location Based Services / [ed] P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M., ETH Zurich, 2018, p. 213-218Conference paper (Refereed)
    Abstract [en]

    Work in progress paper giving a market overview by using methodological design best described as a systematic exploration – based on elements of qualitative content analysis. The research will focus on already identified fields of investigation, which are diffusion (of technology), key players or actors in the industry, fields of application and international comparability of markets.

  • 10. Rau, Harald Gerhard
    et al.
    Ehlers, Annika
    Context related information in mobile news. A study on the adoption of localization technology by legacy media organizations2018Conference paper (Refereed)
    Abstract [en]

    While changing habits of media usage endanger traditional business models in media industries, big data and high technologies might lead to new opportunities to deal with the ongoing challenges (cf. Küng 2017). One aspect in new communication technology is the field of location based services (LBS). We take this field as an example to investigate on the adaption of so called “high technologies” in media enterprises, because this technology offers several ways of application, and it is already established in other industries like tourism (Mak, Nickerson & Sim, 2015) or retail (Schulten, Rudiger, & Stolz, 2015). When it comes to media industries, Nyre, Bjørnestad, Tessem, and Øie (2012) suppose a high potential of GPS-equipped phones – especially in local journalism. From their point of view the integration of LBS in mobile news apps might allow innovative forms of news production, aggregation, and presentation – that again might increase the value of communication measured by their recipients. This contribution is investigating whether and how media organizations include localization features in mobile news applications.

  • 11. Uphaus, Per Ole
    et al.
    Ehlers, Annika
    Rau, Harald
    Location-based services in tourism: An empirical analysis of usage behavior2018Conference paper (Refereed)
1 - 11 of 11
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