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  • 1.
    Alzamora, Geane Carvalho
    et al.
    Federal University of Minas Gerais, Belo Horizonte, Brazil.
    Gambarato, Renira R.
    National Research University Higher School of Economics, Moscow, Russia.
    Peircean semiotics and transmedia dynamics: Communicational potentiality of the model of Semiosis2014In: Ocula: Occhio Semiotico sui Media/Semiotic Eye on Media, ISSN 1724-7810, no 15Article in journal (Refereed)
    Abstract [en]

    In this article, we discuss the pragmatic relationship between semiosis and communication in order to characterize transmedia dynamics as a pragmatic offshoot of semiosis in media, a perspective that accounts for the incompleteness of the interpretant in its meditated actions. The theoretical approach is based on the communication perspective of the sign developed by Charles Sanders Peirce and his contemporary commentators, such as Parmentier (1985), Colapietro (1995, 2004), Santaella (1992, 1995, 2003, 2004), and Bergman (2000, 2003, 2007). In addition, transmedia dynamics are explored according to Jenkins (2001, 2006, 2013), Göran (2012), and Jansson (2013). 

    We discuss the notion of media as sign mediation and transmedia dynamics as an improvement of semiosis, based on the pragmatic approach to the latter. Transmedia narratives refer to integrated media experiences that unfold across a variety of platforms, attracting audience engagement and offering new and pertinent content. Moreover, the productive incompleteness of the interpretant is taken as a conceptual parameter for understanding the way in which media consumption regulates habits and delineates the transmedia narrative in the sign process of network associations. In conclusion, we stress how the semiotic operation of representation, associating new signs and collateral experience, without losing the narrative reference (semiotic operation of determination), emerged in transmedia environments.

  • 2. Alzamora, Geane
    et al.
    Gambarato, Renira R.Malaguti, Simone
    Kulturdialoge Brasilien-Deutschland: Design, Film, Literatur, Medien [Cultural Dialogue Brazil-Germany: Design, Film, Literature, Media]2008Collection (editor) (Other academic)
  • 3.
    Borges, Priscila Monteiro
    et al.
    Univ Brasilia, Brazil.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Role of Beliefs and Behavior on Facebook: A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism2019In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 13, p. 603-618Article in journal (Refereed)
    Abstract [en]

    This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employed by Facebook to foster audience engagement as it relates to the spreadability of fake news in the context of transmedia journalism, and (2) how our own methods of fixation of beliefs influence this process. The methodological approach encompasses a qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth, reality, representation, fixation of beliefs, and collateral experiences, as a proposition to investigate the relationship between algorithms, fake news, and transmedia journalism. The research findings point to the fact that social media networks such as Facebook have their share of responsibility in the current fake news furor, but audiences are also involved in this issue as their behavior and beliefs play an important role in feeding Facebook’s algorithms.

  • 4. Freeman, Matthew
    et al.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Introduction: Transmedia Studies—Where Now?2018In: The Routledge Companion to Transmedia Studies / [ed] Matthew Freeman, Renira Rampazzo Gambarato, New York: Routledge, 2018, , p. 536p. 1-12Chapter in book (Other academic)
  • 5. Freeman, Matthew
    et al.
    Gambarato, Renira R.Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Routledge Companion to Transmedia Studies2018Collection (editor) (Other academic)
  • 6.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    A Design Approach to Transmedia Projects2018In: The Routledge Companion to Transmedia Studies / [ed] Matthew Freeman, Renira Rampazzo Gambarato, New York: Routledge, 2018, , p. 536p. 401-409Chapter in book (Other academic)
  • 7. Gambarato, Renira R.
    Desired Objects of Denys Arcand2011In: Revista Rumores, ISSN 1982-677X, Vol. 5, no 9Article in journal (Refereed)
    Abstract [en]

    This essay presents a taxonomy for analyzing objects in films and applies it to the work of Canadian filmmaker Denys Arcand. This kind of analysis aims to identify and analyze how the most representative daily objects are used in films. The following three films were analyzed for the purposes of this paper: Le déclin de l´empire américain (The Decline of the American Empire, 1986), Les invasions barbares (The Barbarian Invasions, 2003) and L’âge des ténèbres (Days of Darkness, 2007). This research was developed at Concordia University, Montreal, Canada and supported by the Foreign Affairs and International Trade, Canada (DFAIT).

  • 8. Gambarato, Renira R.
    Extudo do pós-tudo [Study of Post-Everything]2004In: Revista Textos de la Cibersociedad, no 4Article in journal (Refereed)
  • 9. Gambarato, Renira R.
    Ikonische Zeichen des Designs: vom Bauhaus zum Karneval [Design Iconinc Signs: From Bauhaus to Carnival]2008In: Kulturdialoge Brasilien-Deutschland: Design, Film, Literatur, Medien [Cultural Dialogue Brazil-Germany: Design, Film, Literature, Media] / [ed] G. Alzamora, R. R. Gambarato, & S. Malaguti, Berlin: Verlag Walter Frey , 2008, p. 161-176Chapter in book (Other academic)
  • 10.
    Gambarato, Renira R.
    Virginia Commonwealth University in Qatar, Doha, Qatar.
    Methodology for film analysis: The role of objects in films2010In: Revista Fronteiras: Estudos Midiáticos, ISSN 1518-6113, E-ISSN 1984-8226, Vol. 12, no 2, p. 105-115Article in journal (Refereed)
    Abstract [en]

    The focus of this essay is the analysis of daily objects as signs in films. Objects from everyday life acquire several functions in films: they can be solely used as scene objects or to support a particular film style. Other objects are specially chosen to translate a character’s interior state of mind or the filmmaker’s aesthetical or ethical commitment to narrative concepts. In order to understand such functions and commitments, I developed a methodology for film analysis which focuses on the objects. This research was developed at Concordia University, Montreal, Canada, and it was supported by the Foreign Affairs and International Trade , Canada (DFAIT).

  • 11. Gambarato, Renira R.
    O desenho do processo: diagrama tridimensional representativo da lógica recursiva da filosofia de Peirce [Design Process: Tridimensional Diagram Representing the Recursive Logic of Peirce’s Philosophy]2005In: Cognitio-Estudos: Revista Eletrônica de Filosofia, ISSN 1809-8428, Vol. 2, no 2, p. 54-63Article in journal (Refereed)
    Abstract [pt]

    A principal motivação do presente artigo é apresentar, sinteticamente, o desenvolvimento de um diagrama tridimensional que, por meio do design, procura esclarecer e explicitar a complexidade das inúmeras tricotomias representativas da lógica recursiva da filosofia de Charles Sanders Peirce (1838-1914). O diagrama, desenvolvido no decorrer de nosso mestrado, partiu da constatação de inúmeros paralelismos entre as tríades peircianas e da conveniência em se desenvolver uma representação gráfica que congregasse todos esses conceitos. O diagrama foi constituído, inicialmente, pela representação bidimensional e evoluiu, naturalmente, para a tridimensionalidade, representando mais acuradamente a realidade. Toda a filosofia peirciana está calcada em relações triádicas e, ao estudarmos esse conjunto de tricotomias, nos surpreendemos com sua quantidade e constatamos os variados paralelismos existentes entre elas. Então, pareceu-nos relevante desenvolver uma representação gráfica que abarcasse todos esses conceitos e que não se restringisse apenas a demonstrar cada tríade isoladamente num triângulo eqüilátero, como ocorria comumente. Tais tríades se organizam e se apresentam num diagrama geométrico contido na geometria euclidiana. O diagrama nasce de associações, relaciona e integra idéias que já existiam previamente, mas que estavam desconectadas. Permite visualizar as relações entre as idéias, representando-as numa estrutura, de modo que facilite sua compreensão e explicite o que anteriormente não era claramente percebido.

  • 12.
    Gambarato, Renira R.
    Virginia Commonwealth University in Qatar.
    Objects in Films: Analyzing Signs2009In: Contemporânea: Revista de Comunicação e Cultura, ISSN 1809-9386, Vol. 7, no 2Article in journal (Refereed)
    Abstract [en]

    The focus of this essay is the analysis of daily objects as signs in films. Objects from everyday life acquire several functions in films: they can be solely used as scene objects or to support a particular film style. Other objects are specially chosen to translate a character’s interior state of mind or the filmmaker’s aesthetical or ethical commitment to narrative concepts. In order to understand such functions and commitments, we developed a methodology for film analysis which focuses on the objects. Object interpretation, as the starting point of film analysis, is not a new approach. For instance, French film critic André Bazin proposed that use of object interpretation in the 1950s. Similarly, German film theorist Siegfried Kracauer stated it in the 1960s. However, there is currently no existing analytical model to use when engaging in object interpretation in film. This methodology searches for the most representative objects in films which involves both quantitative and qualitative analysis; we consider the number of times each object appears in a film (quantitative analysis) as well as the context of their appearance, i.e. the type of shot used and how that creates either a larger or smaller relevance and/or expressiveness (qualitative analysis). In addition to the criteria of relevance and expressiveness, we also analyze the functionality of an object by exploring details and specifying the role various objects play in films. This research was developed at Concordia University, Montreal, Canada and was supported by the Foreign Affairs and International Trade, Canada (DFAIT).

  • 13. Gambarato, Renira R.
    Para um bom entendedor, um ícone basta [One Icon is Sufficient for the Ones Who can Get it]2004In: Revista Prosa, no 4, p. 31-37Article in journal (Refereed)
    Abstract [en]

    The article discusses the design praxis in relation to the Peircean semiotics. It approaches the product as sign. The product should communicate its functions; it should emit its message. Its own form communicates. So to transmit messages in a creative way through the design is necessary to work the associations by similarity more intensely to obtain object-signs riches in information and analogies.

  • 14.
    Gambarato, Renira R.
    National Research University Higher School of Economics, Faculty of Media Communications, Moscow, Russian Federation.
    Peircean semiotics in the context of design praxis: Abduction and perception in dialogue2013In: Sign System Studies, ISSN 1406-4243, E-ISSN 1736-7409, Vol. 41, no 4, p. 424-432Article in journal (Refereed)
    Abstract [en]

    This paper discusses design process as a creative activity along with conceptual correlations of the semiotics developed by Charles Sanders Peirce. The central aim of this paper is to examine one of the most important concepts in Peirce's theory related to design praxis: the concept of abduction. Abduction is the driving force behind creation and a way of producing new ideas. Peirce's original concept is fundamental in order to maintain constant commitment to innovation required by design. To transmit messages in a creative way it is more effi cient to intensely work with associations by similarity in order to obtain signs rich in information and analogies. Design communicates by all its constituent elements: shape, function, colour, material, technique, technology, etc. Therefore, signs of design share peculiar values of artistic signs as well as those of communicative ones. The associated information is as much aesthetic (shape) as it is semantic (content). The appropriation of Peircean concepts contributes to the understanding of the creative process, which in turn is crucial for understanding new possibilities by means of design.

  • 15.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Russia: Interactive documentary, slow journalism and the transmediality of Grozny: Nine cities2018In: Global convergence cultures: Transmedia earth / [ed] M. Freeman & W. Proctor, New York: Routledge, 2018, p. 206-226Chapter in book (Refereed)
    Abstract [en]

    In the context of the contemporary Russian mediascape, use of the term ‘multimedia’ is pervasive to the detriment of other terminology. Although multimedia refers to the combined use of text, audio and visual content, in Russia, this popular term seems to incorporate other assumptions, including the consideration of multimedia and other concepts such as cross-media and transmedia storytelling as synonyms. This terminological confusion could be explained by late modernization, as proposed by Russian sociologists (Dubin 2011; Gudkov 2011), and the low level of civic activity and narrow choices for community participation (Gambarato and Lapina-Kratasiuk 2016). Nevertheless, multiplatform media production and its technological advancements are part of the mediascape in Russia, which is gradually absorbing the term ‘transmedia storytelling’ and the conceptualization that the term depicts. In addition, related terms and practices, such as interactive documentary and slow journalism, are also now beginning to permeate the media realm in Russia. 

  • 16.
    Gambarato, Renira R.
    Kassel Universität, Alemanha.
    Signo, Significação, Representação: Um Percurso Semiótico [Sign, Signification, Representation: A Semiotic Path]2005In: Revista Contemporânea, ISSN 1806-0498, Vol. 3, no 1, p. 204-214Article in journal (Refereed)
    Abstract [pt]

    Este artigo objetiva investigar o percurso conceitual do trinômio signo-significação-representação, no decurso dos diferentes momentos filosóficos, pois torna-se fundamental para a compreensão do desenvolvimento científico dos processos significativos.

  • 17.
    Gambarato, Renira R.
    Kassel Universität, Alemanha.
    Signo, Significação, Representação: Um Percurso Semiótico [Sign, Signification, Representation: A Semiotic Path]2005In: Communicare, ISSN 0259-0069, no 5, p. 45-53Article in journal (Refereed)
  • 18. Gambarato, Renira R.
    Signs, Systems and Complexity of Transmedia Storytelling2012In: Communication Studies/Estudos em Comunicação, ISSN 1646-4974, no 12, p. 69-83Article in journal (Refereed)
  • 19. Gambarato, Renira R.
    Talking objects - methodology for film analysis2009In: Verso e Reverso, ISSN 0103-1414, E-ISSN 1806-6925, Vol. 23, no 54Article in journal (Refereed)
    Abstract [en]

    The focus of this essay is the analysis of daily objects as signs in films. Objects from everyday life acquire several functions in films: they can be solely used as scene objects or to support a particular film style. Other objects are specially chosen to translate a character’s interior state of mind or the filmmaker’s aesthetical or ethical commitment to narrative concepts. In order to understand such functions and commitments, I developed a methodology for film analysis which focuses on the objects. Object interpretation, as the starting point of film analysis, is not a new approach. For instance, French film critic André Bazin proposed that use of object interpretation in the 1950s. Similarly, German film theorist Siegfried Kracauer stated it in the 1960s. However, there is currently no existing analytical model to use when engaging in object interpretation in film. My methodology searches for the most representative objects in films which involves both quantitative and qualitative analysis; I consider the number of times each object appears in a film (quantitative analysis) as well as the context of their appearance, i.e. the type of shot used and how that creates either a larger or smaller relevance and/or expressiveness (qualitative analysis). In addition to the criteria of relevance and expressiveness, I also analyze the functionality of an object by exploring details and specifying the role various objects play in films. This research was developed at Concordia University, Montreal, Canada and was supported by the Foreign Affairs and International Trade, Canada (DFAIT).

  • 20.
    Gambarato, Renira R.
    Virginia Commonwealth University in Qatar.
    Talking objects of Denys Arcand2009In: Lumina, ISSN 1981-4070, Vol. 3, no 2Article in journal (Refereed)
    Abstract [en]

    Presentation of a taxonomy for analyzing objects in films and application to the work of Canadian filmmaker, Denys Arcand, aiming to identify and analyze how the most representative daily objects are used in films. The following three films are analyzed for the purposes of this paper: Le déclin de l’empire américain (The Decline of the American Empire, 1986), Les invasions barbares (The Barbarian Invasions, 2003) and L’âge des ténèbres (Days of Darkness, 2007).

  • 21.
    Gambarato, Renira R.
    Faculty of Communications, Media and Design, Department of Media, National Research University Higher School of Economics, Russian Federation.
    The Sochi Project: Slow journalism within the transmedia space2016In: Digital Journalism, ISSN 2167-0811, E-ISSN 2167-082X, Vol. 4, no 4, p. 445-461Article in journal (Refereed)
    Abstract [en]

    The Sochi Project is a distinguished example of slow journalism. The project, a transmedia experience built by Dutch photographer Rob Hornstra and journalist Arnold van Bruggen, depicts the hidden story behind the 2014 Winter Olympic Games in Sochi, Russia. The project involves an interactive documentary, numerous print media extensions, digital publications, and an exhibition. Transmedia storytelling involves the unfolding of a storyworld in which instalments of the narrative are distributed across different media platforms to engage the audience and offer a meaningful experience. The case study paper aims to discuss the premises of slow journalism within the transmedia space as the theoretical background on which the analysis of the project is founded. The transmedia analysis delineates how The Sochi Project is developed and, consequently, how slow journalism can benefit from multiplatform media production. In conclusion, slow journalism is not necessarily attached to traditional media, but the opposite: it is aligned with the new possibilities offered by novel technologies. The relevance of the paper relies on the exemplification of slow journalism within transmedia dynamics.

  • 22.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Sochi Project: Slow journalism within the transmedia space2018In: Slow Journalism / [ed] Megan Le Masurier, London: Routledge, 2018, , p. 536Chapter in book (Other academic)
  • 23.
    Gambarato, Renira R.
    National Research University Higher School of Economics, Russia.
    Transmedia journalism and the city: participation, information, and storytelling within the urban fabric2018In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. 147-161Chapter in book (Other academic)
    Abstract [en]

    This chapter discusses the participatory flair of transmedia journalism within the concreteness of urban spaces by examining The Great British Property Scandal (TGBPS), a transmedia experience designed to inform and engage the public and offer alternative solutions to the long-standing housing crisis in the United Kingdom. The theoretical framework is centered on transmedia storytelling applied to journalism in the scope of urban spaces and participatory culture. The methodological approach of the case study is based on Gambarato's (2013) transmedia analytical model and applied to TGBPS to depict how transmedia strategies within urban spaces collaborated to influence social change. TGBPS is a pertinent example of transmedia journalism within the liquid society, integrating mobile technologies into daily processes with the potential for enhanced localness, customization, and mobility within the urban fabric.

  • 24.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events2018In: The Routledge Companion to Transmedia Studies / [ed] Matthew Freeman, Renira Rampazzo Gambarato, New York: Routledge, 2018, , p. 536p. 90-98Chapter in book (Other academic)
  • 25.
    Gambarato, Renira R.
    National Research University, Higher School of Economics, Russia.
    Transmedia Project Design: Theoretical and Analytical Considerations2013In: Baltic Screen Media Review, ISSN 2346-5522, Vol. 1, no 1, p. 80-100Article in journal (Refereed)
    Abstract [en]

    Theoretical and analytical considerations around the development of transmedia projects are evolving, but are still widely open, probably because transmedia storytelling is a relatively new subject that does not yet have its own specific methods and methodology of analysis. Moreover, transmedia projects are complex phenomena involving multiple dimensions, such as narrative, cultural context, marketing, business models, and legal framework. Currently, the usual approach gives place to methodologically separate analytical perspectives related to some of these dimensions. This article first discusses the elusive concept of transmedia storytelling and later presents analytical considerations outlining relevant aspects that can contribute to perceive the process of developing transmedia projects. The significance of these discussions is to address essential features of the design process behind transmedia projects and contribute to support the analytic needs of transmedia designers and the applied research in the interest of the media industry.

  • 26.
    Gambarato, Renira R.
    Faculty of Media Communications, National Research University, Moscow, Russia.
    Transmedia storytelling in analyisis: The case of Final punishment2014In: Journal of Print and Media Technology Research, ISSN 2223-8905, Vol. 3, no 2, p. 95-106Article in journal (Refereed)
    Abstract [en]

    Transmedia storytelling refers to both fictional and non-fictional narratives that are expanded across different media platforms, inviting the audience to engage and migrate from one medium to another in order to undergo an enriched experience. As a relatively new and elusive subject, it does not have its own specific methods and methodology of analysis. This was my main motivation in proposing a transmedia project design analytical model, aimed at outlining relevant aspects that could contribute to understanding the process of the development of transmedia projects. First, this article succinctly presents the original analytical model to approach cases of transmedia projects and later applies it to Final Punishment, an award-winning multiplatform series produced in Brazil in 2009 by the Portuguese company BeActive – one of the pioneering transmedia production companies. The transmedia project focuses on eight women imprisoned in a fictitious high-security prison in Rio de Janeiro. It was possible to conclude that Final Punishment contributed to the development and dissemination of transmedia storytelling in Brazil, because in 2009 the country was just crawling in terms of multiplatform media production. Final Punishment gained notoriety not because of its rather limited range in terms of audience reach (a million viewers per episode and 115000 alternate reality game (ARG) players is not a great amount in such a large country as Brazil), but for its integrated and well-designed content which unfolded across multiple media platforms in a mixture of portmanteau and franchise transmedia type. The inconsistencies generated by the courageous initiative to produce a mockumentary in a country accustomed to mostly trusting everything that appears in the media, did not reduce the impact of Final Punishment.

  • 27.
    Gambarato, Renira R.
    Virginia Commonwealth University in Qatar.
    Ícones do Design: Da Bauhaus ao Produto Final [Design Icons: From Bauhaus to the Final Product]2010In: Estudos Semióticos, ISSN 1980-4016Article in journal (Refereed)
    Abstract [en]

    “Icon”, from Greek word eikón (image), is normally understood as idol, exponent, something representative, notable. In Semiotics from Charles Sanders Peirce (1839-1914), the concept of “icon” is quite particular and it makes reference to a specific type of sign: one that represents its object through relations of similarity or analogy, taking some of its essential quality. The iconic sign is related to design so far as the icon maintains with its object a relation of quality. The icon, in saying about the object, says something of itself, some of its characteristics are present in the product. The constitution of the icon by the similarity between the demonstrative materialities of the product defines its formal-aesthetic character of transmitting information. While employing the expression “design icons”, we attempt to refer to both meanings described above. We will mention great names of design in Germany and in Brazil but we will especially think the products of design as objects-icons, i.e. with qualitative characteristics inherent of the icon. We will consider the context of Bauhaus, the school that first established design as discipline, passing by its practical and philosophical methods, which inspired design in the world. The article culminates in the approach to the relations that we find between the iconic sign and the product of design, as well as to the specific references to German and Brazilian designers, icons of design.

  • 28.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Russia.
    Alzamora, Geane C.
    Federal University of Minas Gerais, Brazil.
    Challenges and opportunities of transmedia journalism2018In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. xvi-xxiiChapter in book (Other academic)
  • 29.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Russia.
    Alzamora, Geane C.Federal University of Minas Gerais, Brazil.
    Exploring transmedia journalism in the digital age2018Collection (editor) (Other academic)
  • 30.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Russia.
    Alzamora, Geane C.
    Federal University of Minas Gerais, Brazil.
    Tárcia, Lorena P. T.
    University Center of Belo Horizonte, Brazil.
    2016 Rio Summer Olympics and the transmedia journalism of planned events2018In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. 126-146Chapter in book (Other academic)
    Abstract [en]

    The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

  • 31. Gambarato, Renira R.
    et al.
    Alzamora, Geane Carvalho
    Transmedia Storytelling Initiatives in Brazilian Media2012In: Medien Journal, ISSN 1025-9473, Vol. 36, no 4, p. 51-62Article in journal (Refereed)
    Abstract [en]

    This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.

  • 32.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Russia.
    Alzamora, Geane Carvalho
    Federal University of Minas Gerais, Brazil.
    Tárcia, Lorena Péret Teixeira
    University Center of Belo Horizonte, Brazil.
    Russian News Coverage of the 2014 Sochi Winter Olympic Games: A Transmedia Analysis2016In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 10, p. 1446-1469Article in journal (Refereed)
    Abstract [en]

    The journalistic coverage of the 2014 Winter Olympic Games in Sochi, Russia, involved various media platforms and the flow of information between mass media and social media. This phenomenon is not new; therefore, the research question that motivates this article is to what extent transmedia strategies were effectively applied to the Russian official news coverage of the Sochi Olympic Games. The theoretical framework focuses on transmedia journalism, and the method is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that, although transmedial features are incorporated in the Russian coverage, there is modest content expansion and limited engagement with the audience.

  • 33.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Russia.
    Carvalho Alzamora, Geane
    Federal University of Minas Gerais, Brazil.
    Peret Teixeira Tárcia, Lorena
    University Center of Belo Horizonte, Brazil.
    Chevtchouk Jurno, Amanda
    Federal University of Minas Gerais, Brazil.
    2014 FIFA World Cup on the Brazilian Globo Network: A transmedia dynamics?2017In: Global Media and Communication, ISSN 1742-7665, E-ISSN 1742-7673, Vol. 13, no 3, p. 283-301Article in journal (Refereed)
    Abstract [en]

    The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theoretical framework focuses on transmedia journalism, and the methodology is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that the Globo Network coverage was modestly transmediatic, presenting mechanisms of audience engagement and limited expansion of content within technological advances. However, there was no solid transmedia plan aiming at articulating transmediality to build a universe designed within various integrated media platforms.

  • 34.
    Gambarato, Renira R.
    et al.
    Department of Media, National Research University Higher School of Economics, Moscow, Russian Federation.
    Dabagian, L.
    Department of Media, National Research University Higher School of Economics, Moscow, Russian Federation.
    Transmedia dynamics in education: the case of Robot Heart Stories2016In: Educational Media International, ISSN 0952-3987, E-ISSN 1469-5790, Vol. 53, no 4, p. 229-243Article in journal (Refereed)
    Abstract [en]

    This article discusses the potentiality and risks of applying transmedia storytelling strategies in the realm of education. The empirical approach is used to analyze the experiential education project Robot Heart Stories, developed in 2011 in Canada and the United States. The theoretical framework focuses on the conceptualization of transmedia storytelling in the scope of education and the examination of the implications of gamification in this scenario. The methodological approach of the case study is based on the transmedia project design analytical model and applied to Robot Heart Stories to depict how the project was developed and demonstrate how transmedia strategies can potentially enhance education. The research findings point out that the transmedia strategies in the project placed the students in the center of the learning process and motivated them to learn. As the students were actual characters in the story, they had the opportunity to experience it, instead of just listening or reading it. The project nurtured skills, such as multimodal literacy, critical literacy, digital literacy, media literacy, visual literacy, information literacy, and game literacy, in addition to interpersonal communication skills and experiential learning.

  • 35. Gambarato, Renira R.
    et al.
    Davydov, Sergey G.
    вокруг и около глобальных спортивных событий [Around and by Major Sport Events]2016In: Communication, Media, Design, no 1, p. 147-150Article in journal (Refereed)
  • 36.
    Gambarato, Renira R.
    et al.
    Department of Media, National Research University Higher School of Economics, Moscow, Russian Federation.
    Lapina-Kratasi͡uk, E.
    Department of Media, National Research University Higher School of Economics, Moscow, Russian Federation.
    Transmedia storytelling panorama in the Russian media landscape2016In: Russian Journal of Communication, ISSN 1940-9419, E-ISSN 1940-9427, Vol. 8, no 1, p. 1-16Article in journal (Refereed)
    Abstract [en]

    Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media landscape and above all (3) to investigate examples of transmedia projects in Russia. Since TS is just emerging in Russian media and culture, the article concentrates on mapping the Russian transmedia landscape.

  • 37. Gambarato, Renira R.
    et al.
    Lapina-Kratasyuk, E. G.
    Moroz, O. V.
    Панорама российских трансмедиа: опыт картирования мультиплатформенных инициатив [Panorama of Russian Transmedia: The Experience of Mapping Multiplatform Initiatives]2017In: ШАГИ/STEPS, ISSN 2412–9410, Vol. 3, no 2, p. 20-46Article in journal (Refereed)
  • 38. Gambarato, Renira R.
    et al.
    Malaguti, Simone
    Objects of Desire: Methodology for Film Analysis in the Sense of Peircean Semiotics and Intermedial Studies2006In: Kodikas/Code: Ars Semeiotica, Vol. 29, no 1-3, p. 157-176Article in journal (Refereed)
  • 39. Gambarato, Renira R.
    et al.
    Malaguti, Simone
    Objekte des  Begehrens von Wim Wenders [Objects of Desire of Wim Wenders]2008In: Kulturdialoge Brasilien-Deutschland: Design, Film, Literatur, Medien [Cultural Dialogue Brazil-Germany: Design, Film, Literature, Media] / [ed] G. Alzamora, R. R. Gambarato, & S. Malaguti, Berlin: Verlag Walter Frey , 2008, p. 37-58Chapter in book (Other academic)
  • 40.
    Gambarato, Renira R.
    et al.
    Pontifícia Universidade Católica de São Paulo.
    Malaguti, Simone
    Kassel Universität, Alemanha.
    Objetos do Desejo de Wim Wenders [Objects of Desire of Wim Wenders]2005In: Revista Digital Art&, ISSN 1806-2962, E-ISSN 1806-2962, Vol. 3, no 4, p. 20-40Article in journal (Refereed)
    Abstract [en]

    This article aims to analyze the objects as sign in the aesthetic context of the cinema, more specifically in the German film director Wim Wenders´ work. In the movies the objects translate the character´s interior, in a game which rules are based on the ethical-aesthetical commitment with the conceptual of the narrative. Therefore, we developed a specific methodology to make such analyses in the sense of peircean semiotics and intermedial studies.

  • 41.
    Gambarato, Renira R.
    et al.
    UNESP-Bauru-SP.
    Malaguti, Simone
    USP-SP.
    Objetos do Desejo. Metodologia de Análise Fílmica à Luz da Semiótica Peirceana e Estudos Intermediais [Objects of Desire: Methodology of Film Analysis according to Peircean Semiotics and Intermedial Studies]2004In: Revista Lumina, ISSN 1516-0785, no 1/2, p. 41-73Article in journal (Refereed)
    Abstract [pt]

    Análise dos objetos enquanto signo no contexto estético do cinema, mais especificamente na obra do cineasta alemão Wim Wenders. No cinema, os objetos traduzem o interior das personagens, num jogo cujas regras se baseiam no compromisso ético-estético com o conceitual da narrativa. Para tanto, desenvolvemos metodologia específica para viabilizar tais análises à luz da semiótica peirceana e estudos intermediais. Comunicação e semiótica em cena.

  • 42.
    Gambarato, Renira R.
    et al.
    Faculty of Communications, Media and Design, National Research University, Higher School of Economics, Moscow, Russian Federation.
    Medvedev, S. A.
    National Research University, Higher School of Economics, Russian Federation.
    Grassroots political campaign in Russia: Alexey navalny and transmedia strategies for democratic development2015In: Promoting Social Change and Democracy through Information Technology, IGI Global, 2015, p. 165-192Chapter in book (Other academic)
    Abstract [en]

    This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology contributed to the development of democratic practices in Russia. His westernized, grassroots political campaign was a novelty in the country, involving online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance. The argument is that, although Navalny lost the election, his candidacy represented advancement in terms of both the use of new media and the promotion of democratic development in the midst of autocratic Russia. If the progress will be maintained, it remains to be seen. The theoretical framework includes the reality of the Russian political scenario and the conceptualization of transmedia storytelling strategies in the context of participatory politics. The methodological approach is based on the transmedia analytical model by Gambarato (2013).

  • 43.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Russian Federation.
    Medvedev, S. A.
    National Research University Higher School of Economics, Russia.
    Grassroots political campaign in Russia: Alexey Navalny and transmedia strategies for democratic development2017In: Media Influence: Breakthroughs in Research and Practice, IGI Global, 2017, p. 194-221Chapter in book (Other academic)
    Abstract [en]

    This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny’s campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology contributed to the development of democratic practices in Russia. His westernized, grassroots political campaign was a novelty in the country, involving online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance. The argument is that, although Navalny lost the election, his candidacy represented advancement in terms of both the use of new media and the promotion of democratic development in the midst of autocratic Russia. If the progress will be maintained, it remains to be seen. The theoretical framework includes the reality of the Russian political scenario and the conceptualization of transmedia storytelling strategies in the context of participatory politics. The methodological approach is based on the transmedia analytical model by Gambarato (2013). 

  • 44.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Moscow, Russian Federation.
    Medvedev, S. A.
    Dublin Institute of Technology, Ireland.
    Transmedia storytelling impact on government policy change2016In: Politics, Protest, and Empowerment in Digital Spaces / [ed] Yasmin Ibrahim, IGI Global, 2016, p. 31-51Chapter in book (Other academic)
    Abstract [en]

    This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of governmentpolicy change. Transmedia campaigns comprise a series of coordinated activities and organizedefforts designed to achieve a social, political, or commercial goal by means of multiple media platforms.The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introducethe argument that this kind of multiplatform campaigning can actually produce concrete results in thepolitical sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategiesof the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influencepolicy change. The research findings point to the effective role of transmedia storytelling strategies inraising awareness in the political sphere through public participation in supporting relevant issues,influencing policy change.

  • 45.
    Gambarato, Renira R.
    et al.
    National Research University Higher School of Economics, Moscow, Russia.
    Medvedev, Sergei Andreevich
    National Research University Higher School of Economics, Moscow, Russia.
    Fish Fight: Transmedia Storytelling Strategies for Food Policy Change2015In: International Journal of E-Politics, ISSN 1947-9131, E-ISSN 1947-914X, Vol. 6, no 3, p. 43-59Article in journal (Refereed)
    Abstract [en]

    The 2010–2013 Fish Fight campaign, produced by Channel 4 in the United Kingdom and hosted by chef Hugh Fearnley-Whittingstall, is a transmedia experience designed to (1) draw the public's attention to the reckless discarding of caught fish because of the quota system intended to conserve fish stocks in the domain of the European Union; and to (2) pressure the authorities to change the European Common Fisheries Policy. The article analyzes the transmedia strategies of the Fish Fight campaign in order to demonstrate how the multiplatform media production contributed to (1) make the public aware of the wasteful discarding of healthy fish at sea under the European fishing quotas; and (2) to amend the European Union's fishing policies. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.

  • 46.
    Gambarato, Renira R.
    et al.
    National University Higher School of Economics, Moscow, Russian Federation.
    Nanì, A.
    Tallinn University, Tallinn, Estonia.
    Workshop Transmedia Journalism and Interactive Documentary in Dialogue2017In: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Springer, 2017, p. 403-404Conference paper (Refereed)
    Abstract [en]

    This half-day workshop promotes a hands-on approach to recent developments in transmedia storytelling and its application to journalism and interactive documentary (iDoc). Transmedia journalism, as well as any other application of transmedia storytelling in fictional and nonfictional realms, is characterized by the involvement of (a) multiple media platforms; (b) content expansion; and (c) audience engagement. The premise of iDocs is the active flow of information. With the support of digital technologies, iDocs presuppose that the user must be able to (physically) do something, which implies the audience can form its own storyline by choosing the path to experience the story, watching a video, seeing a photo, etc. The workshop starts with an introduction to the primordial role of transmedia audiences, the relationship between transmedia journalism and iDocs, and cases studies that illustrate the theory. The participants, organized in groups, work together to experience how to transform a single news story into a transmedia project.

  • 47.
    Gambarato, Renira R.
    et al.
    Faculty of Communications, Media and Design, Department of Media, National Research University Higher School of Economics, Moscow, Russia.
    Nanì, Alessandro
    Baltic Film, Media, Arts and Communication School, Tallinn University, Tallinn, Estonia.
    Blurring boundaries, transmedia storytelling and the ethics of C. S. Peirce2016In: Ethics in screenwriting: new perspectives / [ed] Steven Maras, London: Palgrave Macmillan, 2016, p. 147-175Chapter in book (Refereed)
    Abstract [en]

    Transmedia storytelling denotes a process in which instalments of a story are spread across multiple media platforms to create an integrated experience that promotes audience engagement. Gambarato and Nanì discuss the specific ethical issues of transmedia storytelling through the conceptualization of ethics developed by Charles Sanders Peirce. Peirce proposes an immediate connection among aesthetics, ethics and logic, which enriches and enlarges the approach to ethical issues in the realm of transmediality. This chapter concludes with two case studies—the transmedia projects The Truth about Marika from Sweden and Final Punishment from Brazil, analysing to what extent the two cases comply with Peircean ethics.

  • 48.
    Gambarato, Renira R.
    et al.
    Department of Media, National Research University Higher School of Economics, Russian Federation.
    Tárcia, L. P. T.
    Department of Communication, Centro Universitário de Belo Horizonte, Brazil.
    Transmedia Strategies in Journalism: An analytical model for the news coverage of planned events2017In: Journalism Studies, ISSN 1461-670X, E-ISSN 1469-9699, Vol. 18, no 11, p. 1381-1399Article in journal (Refereed)
    Abstract [en]

    The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media coverage to contribute to scholars’ analytic needs and to guide journalists in developing transmedia strategies in the context of the news coverage of planned events. Multiplatform news media production is already a reality that, although probably more modest than comprehensive, will inevitably grow and improve. 

  • 49.
    Komesu, Fabiana Cristina
    et al.
    Universidade Estadual Paulista, São Paulo, Brazil.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Tenani, Luciani Ester
    Universidade Estadual Paulista, São Paulo, Brazil.
    ‘I will not become an Internet meme’ [‘Não virarei meme’]: visual-verbal textualization process in the study of the power and resistance in Brazil [processo de textualização verbo-visual no estudo de poder e resistência no Brasil]2018In: Acta Scientiarum: Language and Culture, ISSN 1983-4675, E-ISSN 1983-4683, Vol. 40, no 2, article id e43714Article in journal (Refereed)
    Abstract [en]

    In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer. The theoretical framework is based on literacy studies, digital information and communication technology usage in research and teaching, and Bakhtin studies. The methodological design follows the approach of Gambarato and Komesu (2018), who selected and analyzed data sets of memes based on classification tools developed by Dawkins (1976) and Knobel and Lankshear (2007). The main goal is to discuss the relevance of using ‘Internet memes’, while studying the concept of ‘text’. Therefore, regarding the mobilization of digital information and communication technologies, we consider how the appropriation of someone else’s word takes place through verbal and visual-verbal elements potentially available to subjects on the Web. We aim to discuss effects of meaning deriving from the way these texts are disseminated across spreadable media, taking into account power and resistance relations between subjects of/in language.

  • 50.
    Komesu, Fabiana
    et al.
    Universidade Estadual Paulista “Júlio de Mesquita Filho”/São José do Rio Preto.
    Gambarato, Renira R.
    Tallinn University Baltic Film and Media School, Estônia.
    Letramentos acadêmicos no ensino superior: aspectos verbo-visuais no processo de textualização em contexto semipresencial [Academic literacies in higher education: verbal/visual aspects of the process of textualizing in the context of distance learning]2013In: Linguagem e Ensino, ISSN 1415-1928, E-ISSN 1983-2400, Vol. 16, no 1, p. 15-38Article in journal (Refereed)
    Abstract [en]

    This paper discusses writing in the university and investigates the verbal/visual and extra verbal aspects of the process of textualizing in the context of Distance Learning. Based on the concept of academic literacy from New Literacy Studies, it discusses the relationship between chosen color and image in the process of text production developed by university students (teachers in training) in a distance Pedagogy course of a São Paulo State University, Brazil. This paper intends to contribute to the realm of Language Studies regarding the establishment of criteria to investigate the integration between various semiosis in the creation of the concept of “text” not restricted to the recognition of its graphic base.

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