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  • 1.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Innovation och Design.
    Rönnberg Sjödin, David
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Exploring the microfoundations of servitization: How individual actions overcome organizational resistance2018In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, p. 328-336Article in journal (Refereed)
    Abstract [en]

    Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.

  • 2.
    Parida, Vinit
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Sjödin, David Rönnberg
    Luleå tekniska universitet, Innovation och Design.
    Lenka, Sambit
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Developing global service innovation capabilities: How global manufacturers address the challenges of market heterogeneity2015In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 58, no 5, p. 35-44Article in journal (Refereed)
    Abstract [en]

    As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

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  • fi-FI
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