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  • 1.
    Andrea, Geissinger
    et al.
    Stockholms universitet, Marknadsföring.
    Laurell, Christofer
    Stockholms universitet, Marknadsföring.
    User engagement in social media – an explorative study of Swedish fashion brands2016In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 20, no 2, p. 177-190Article in journal (Refereed)
    Abstract [en]

    Purpose

    The present paper aims to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media.

    Design/methodology/approach

    This study analyses how ten Swedish fashion brands have been integrated in expressions of user engagement in social media. In total, a material of 11,173 user-generated contents from different types of social media applications over a period of 12 weeks was collected and analysed.

    Findings

    The results of this paper show that user engagement fluctuates considerably over time in social media. It also shows that the degree of engagement varies between different forms of social media applications.

    Originality/value

    This study contributes to the literature on fashion marketing and user engagement by adding empirical support for the suggestion that expressions of engagement found in social media are curvilinear in their nature. It also concludes that highly involved and engaged users, instead of being brand activists, tend to be variety seekers in the studied setting that when taken together represents an emerging managerial challenge for the fashion industry and particularly fashion firms.

  • 2.
    Eriksson, Klas
    et al.
    Department of Economic History, Stockholm University, Stockholm, Sweden.
    Ernkvist, Mirko
    Stockholm School of Economics, Stockholm, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics, Stockholm, Sweden.
    Moodysson, Jerker
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Nykvist, Rasmus
    School of Business, Örebro University, Örebro, Sweden.
    Sandström, Christian
    Chalmers University of Technology, Sweden.
    A revised perspective on innovation policy for renewal of mature economies – Historical evidence from finance and telecommunications in Sweden 1980–19902019In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 147, p. 152-162Article in journal (Refereed)
    Abstract [en]

    What is the role of innovation policy for accomplishing renewal of mature industries in Western economies? Drawing upon an unusually rich dataset spanning 9752 digitized archival documents, we categorize and code decisions taken by policymakers on several levels while also mapping and quantifying the strategic activities of both entrant firms and incumbent monopolists over a decade. Our data concerns two empirical cases from Sweden during the time period 1980–1990: the financial sector and the telecommunications sector. In both industries, a combination of technological and institutional upheaval came into motion during this time period which in turn fueled the revitalization of the Swedish economy in the subsequent decades. Our findings show that Swedish policymakers in both cases consistently acted in order to promote the emergence of more competition and de novo entrant firms at the expense of established monopolies. The paper quantifies and documents this process while also highlighting several enabling conditions. In conclusion, the results indicate that successful innovation policy in mature economies is largely a matter of strategically dealing with resourceful vested interest groups, alignment of expectations, and removing resistance to industrial renewal. 

  • 3.
    Geissinger, Andrea
    et al.
    Handelshögskolan vid Örebro universitet.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Multi-brand events – engagement concentration or spill over?2019In: Event Management, ISSN 1525-9951, E-ISSN 1943-4308Article in journal (Refereed)
  • 4.
    Geissinger, Andrea
    et al.
    Örebro Universitet Handelshögskolan, Örebro, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Stockholm School of Economics Institute for Research, Stockholm, Sweden.
    Tracing brand constellations in social media: the case of Fashion Week Stockholm2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 1, p. 35-48Article in journal (Refereed)
    Abstract [en]

    Purpose The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.

    Design/methodology/approach The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm. In total, 3,449 user-generated contents referring to the sampled brands were collected and analysed.

    Findings On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division and dilution.

    Research limitations/implicationsAs this paper is focussed on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.

    Practical implicationsThe results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.

    Social implications Digitally fuelled interdependences of brand constellations by professionals and consumers attest to the dilution of borders between consumers and producers.

    Originality/value This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.

  • 5.
    Geissinger, Andrea
    et al.
    Örebro University School of Business, Örebro, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics Institute for Research, Stockholm, Sweden.
    Sandström, Christian
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Ratio Institute, Stockholm, Sweden.
    Digital Disruption beyond Uber and Airbnb—Tracking the long tail of the sharing economy2018In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509Article in journal (Refereed)
    Abstract [en]

    The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.

  • 6.
    Geissinger, Andrea
    et al.
    Örebro University School of Business, Örebro, Sweden, & The Ratio Institute, Stockholm, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics Institute for Research, Stockholm, Sweden.
    Sandström, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Chalmers University of Technology, Göteborg, Sweden.
    Eriksson, Klas
    Department of economic history, Stockholm University, Stockholm, Sweden.
    Nykvist, Rasmus
    School of Business, Örebro University, and The Ratio Institute, Örebro, Sweden.
    Digital entrepreneurship and field conditions for institutional change – Investigating the enabling role of cities2019In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 146, p. 877-886Article in journal (Refereed)
    Abstract [en]

    Digital entrepreneurship may result in institutional turbulence and new initiatives are frequently blocked by vested interest groups who posit superior financial and relational resources. In this paper, we explore the role of cities in facilitating digital entrepreneurship and overcoming institutional resistance to innovation. Drawing upon two historical case studies of digital entrepreneurship in the city of Stockholm along with an extensive material on the sharing economy in Sweden, our results suggest that cities offer an environment that is critical for digital entrepreneurship. The economic and technological diversity of a city may provide the field conditions required for institutional change to take place and to avoid regulatory capture.

  • 7.
    Geissinger, Andrea
    et al.
    Örebro University, Örebro, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics, Stockholm, Sweden.
    Sandström, Christian G.
    Chalmers University of Technology, Gothenburg, Sweden.
    Assessing consumer goals in the sharing economy: Evidence from Airbnb2018In: 78th Annual Meeting of the Academy of Management, AOM 2018, Academy of Management , 2018, Vol. 1Conference paper (Refereed)
    Abstract [en]

    This paper aims to analyze how consumers’ articulate goals associated with the sharing economy and its associated implications for consumer policy. By utilizing the methodological approach of Social Media Analytics (SMA), we track the ways in which consumers’ express goals and criticism associated to the popular accommodation sharing platform Airbnb. Based on our empirical material that covers 7,022 user-generated content published over a 12-month period, we illustrate a spectrum of eight distinct goals as well as associated dimensions of criticism that consumers demonstrate. While goals associated towards financial and efficiency gains are dominating, consumers’ criticism tends to be centered on macro environmental consequences of the sharing economy. In view of previous studies suggesting that utilitarian goals almost entirely dominate consumers’ goals associated with the sharing economy, this paper therefore contributes to extant literature on the phenomenon by illustrating the multitude of ways in which consumers relate to the sharing economy and the associated consequences for the scope, scale and speed of future ways in which the sharing economy can be regulated.

  • 8.
    Geissinger, Andrea
    et al.
    Örebro University, Örebro University School of Business.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Stockholm University, Stockholm, Sweden.
    Öberg, Christina
    Örebro University, Örebro University School of Business.
    Imitating Airbnb and Uber – On the Interconnectedness of Sharing Economy Platforms and Digital Business Ventures2017Conference paper (Refereed)
  • 9.
    Geissinger, Andrea
    et al.
    Örebro University, Örebro University School of Business.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Öberg, Christina
    Örebro University, Örebro University School of Business.
    Sandström, Christian
    Assessing the sustainability impact of the sharing economy2017Conference paper (Refereed)
  • 10.
    Geissinger, Andrea
    et al.
    Örebro University, School of Business, Örebro, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Öberg, Christina
    Örebro University, School of Business, Örebro, Sweden.
    Sandström, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). The Ratio Institute, Stockholm, Sweden.
    How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms2019In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 206, p. 419-429Article in journal (Refereed)
    Abstract [en]

    The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.

  • 11. Geissinger, Andrea
    et al.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Öberg, Christina
    Sick, Nathalie
    Suseno, Yuliani
    Institutional Change at the Sharing Economy's Fringes: Evidence from Foodora2018Conference paper (Refereed)
  • 12. Geissinger, Andrea
    et al.
    Nykvist, Rasmus
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Exploring Changing Priors in the Wake of the Sharing Economy2017Conference paper (Refereed)
  • 13.
    Geissinger, Andrea
    et al.
    Örebro University, Örebro, Sweden.
    Nykvist, Rasmus
    Örebro University, Örebro, Sweden.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics, Stockholm, Sweden.
    Institutional orders in the sharing economy: Community as an answer to the state-market-interlock2018In: 78th Annual Meeting of the Academy of Management, AOM 2018, Academy of Management , 2018, Vol. 1Conference paper (Refereed)
    Abstract [en]

    As the emergence of sharing economy firms changes existing institutional structures and bring forth increasing institutional complexity for firms, regulators and users alike, this paper aims to analyze how the public adhere to institutional orders in resolving emerging controversies associated with the sharing economy. By analyzing four cases of societal controversies concerning the accommodation sharing platform Airbnb in the Swedish market during 12 months between the years 2015-2016, we illustrate the ways in which the public adhered to three main institutional orders of state, market and community in resolving four identified controversies related to prostitution, racism, failure to pay taxes and housing shortage allegedly caused by the firm. In perspective to the ways in which extant literature emphasize state and market as fundamental institutional orders for resolving institutional complexity, our results highlights the role of community as a key institutional order situated in the intersection between the state and the market in the setting of the sharing economy.

  • 14.
    Laurell, Christofer
    Stockholms universitet, Företagsekonomiska institutionen.
    Commercialising social media: a study of fashion (blogo)spheres2014Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. The current state of social media, however, suggests that these settings are undergoing a process of transformation. Although social media were initially characterised as non-commercial in nature, firms have started to manage interactions within these digital landscapes. From initially being characterised by its social base, this development implies that social media have become increasingly commercialised.

    The aim of this dissertation is to expand the literature on social media by describing the process through which they evolve from their initially social character to a commercial utility. More specifically, it seeks to develop a conceptual framework that captures the role of marketing processes that lead to the commercialisation of these spheres. This is done mainly through a netnographic study of the Swedish fashion blogosphere in order to explain how and why consumers and professionals interact, organise, create and appropriate commercial values in the fashion blogosphere.

    Drawing on theory of spheres, this dissertation proposes a sphereological understanding of social media that expands the role of marketing. It is suggested that social media may be understood as a collection of micro-spheres that, together, comprise a densely connected foam of spatiality and place. In these spheres, consumers, together with commercial actors, take part in practices that become increasingly commercial. In that sense, marketing takes the roles of navigating social media in search of symbolic meanings of value, and of affecting, negotiating and redefining atmospheres of places in the social media landscape.

  • 15.
    Laurell, Christofer
    Stockholm Business School, Stockholm University.
    Fashion spheres - from a systemic to a sphereological perspective of fashion2016In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 20, no 4, p. 520-530Article in journal (Refereed)
    Abstract [en]

    Purpose: This article aims to explore how the fragmentation of the fashion system can be conceptually explained by drawing on Peter Sloterdijk’s theory of spheres.

    Design/methodology/approach: By conceptually discussing the changing nature of the fashion system and the institutional pressures exerted on fashion systems as a result of digital technology, the fundamental conceptual underpinnings of the theory of spheres are applied to these developments in order to explain the character of the contemporary organization of fashion.

    Findings: Based on the conceptual analysis, this article illustrates how a sphereological perspective to fashion provides a conceptual approach to explain the transformation and fragmentation of fashion systems.

    Originality/value: This article contributes to the field of fashion marketing and management by demonstrating how the concept of fashion spheres can explain social arrangements going beyond the boundaries of fashion systems and the associated implications that this brings to bear on the role of fashion.

  • 16.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Center for Sports and Business, Stockholm School of Economics, Sweden.
    When bloggers become designers: On the role of professions in a fashion system undergoing change2017In: Fashion Practice: the journal of design, creative process & the fashion industry, ISSN 1756-9370, E-ISSN 1756-9389, Vol. 9, no 3, p. 310-328Article in journal (Refereed)
    Abstract [en]

    This paper aims to explore how the rise of social media challenges the traditional borders of the professional fashion system. This is done by analyzing activities related to two fashion blogger-driven fashion brands. In total, material comprising 341 blog posts covering a period of 36 months was collected and analyzed. The presented results show how the two studied bloggers through their fashion brands came to participate in several of the professional practices of the fashion industry and, by doing so, arguably gained access to the professional fashion system early on in their blogging careers. By illustrating the withering of traditional borders of the professional fashion system, this paper therefore contributes to extant literature within the field of fashion marketing and fashion studies by illustrating the ways through which actors situated outside the system manage to approach it by utilizing social media. This paper also highlights the challenges this development yields for established actors within the fashion system.

  • 17.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics, Stockholm, Sweden.
    Björner, Emma
    Stockholm Business School, Stockholm University, Stockholm, Sweden.
    Digital festival engagement: On the interplay between festivals, place brands, and social media2018In: Event Management, ISSN 1525-9951, E-ISSN 1943-4308, Vol. 22, no 4, p. 527-540Article in journal (Refereed)
    Abstract [en]

    This article aims to explore the digitization of festival engagement due to the emergence of social media and the associated consequences this development brings for festivals and place brands. This is done by drawing on a study of eight festivals that took place in Sweden during the summer of 2015. In total, a material of 77,034 user-generated contents published in social media were collected and analyzed. The presented results illustrate that the studied festivals enjoy considerable levels of digital engagement and that this also generates engagement for the associated places in which the festivals take place. In view of these findings, this article presents the concepts of digital festival engagement and digital place-brand engagement to explain the interplay that takes place between festivals and place brands in social media. By doing so, this article contributes to extant literature within the field of event management by depicting how the digitization of festival engagement adds increased complexity as engagement manifests both physically and digitally, which in turn gives rise to several conceptual and managerial challenges in regards to the management of consumer engagement. 

  • 18.
    Laurell, Christofer
    et al.
    Stockholms universitet, Marknadsföring.
    Christian, Sandström
    Chalmers University of Technology and the Ratio Institute.
    Analysing uber in social media - disruptive technology or institutional disruption?2016In: International Journal of Innovation Management, ISSN 1363-9196, E-ISSN 1757-5877, Vol. 20, no 5Article in journal (Refereed)
    Abstract [en]

    Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an institutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily perceived as a technological innovation, but rather as an institutional disruption.

  • 19.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Center for Sports and Business, Stockholm School of Economics, Stockholm, Sweden..
    Liu, Dongfeng
    Shanghai University of Sport.
    Söderman, Sten
    Stockholm Business School, Stockholm University.
    Tracking the International Discourse of the Chinese Super League through Social Media Analytics2018Conference paper (Refereed)
    Abstract [en]

    How is the international discourse of the Chinese Super League (CSL) framed and which actors are driving current developments? Utilising Social Media Analytics (SMA), we track the international discourse of the CSL and its associated actors. Our findings reveal that the CSL is framed primarily by professional actors offering match information and results as well as betting and streaming services. Yet, fan engagement vis-à-vis CSL clubs, players and matches is limited in its extent. Thus, our results indicate that the international fan base of the CSL remains largely underdeveloped. Altogether, we contribute to extant literature in sports management by illustrating how an emerging methodological approach can be utilised, assessing a critical aspect of China’s ambitions with regards to football, and the associated challenges that emerging leagues face in terms of attracting international fans despite considerable investment in recent years.

  • 20.
    Laurell, Christofer
    et al.
    Stockholm Business School, Stockholm University.
    Parment, Anders
    Stockholm Business School, Stockholm University.
    Marketing beyond the textbook: emerging perspectives in marketing theory and practice2015Book (Other academic)
    Abstract [en]

    Contemporary markets are subject to fierce competition as the result of digitization, social media, and increasingly powerful and demanding consumers that force organizations to develop an array of novel strategies and approaches to stay competitive. Organizations’ attempts to deal with the emerging complexity often go beyond the scope of introductory marketing textbooks. Building upon the important foundation of introductory marketing textbooks, Marketing Beyond the Textbook expands the traditional domain of marketing by providing a critical but constructive approach to the discipline. Emerging perspectives in marketing theory and practice are extensively discussed in relation to the contemporary organization and structure of markets. Hence, this book provides students and reflective practitioners with essential concepts and tools that support the comprehension of present challenges and decisionmaking associated with these. In twelve essays, Marketing Beyond the Textbook deals with particular challenges facing the discipline, taking as its starting point marketing areas well-known to scholars, students and practitioners. By doing so, these essays together seek to expand the depth as well as the scope of the reader’s marketing knowledge.

  • 21.
    Laurell, Christofer
    et al.
    Stockholms universitet, Marknadsföring.
    Sandström, Christian
    Analysing Uber in social media: disruptive technology or institutional disruption?2015Conference paper (Refereed)
    Abstract [en]

    Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an institutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily perceived as a technological innovation, but rather as an institutional disruption. 

  • 22.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics Institute for Research, Stockholm, Sweden.
    Sandström, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Science and Technology Studies, Department of Technology Management and Economics, Chalmers University of Technology, The Ratio Institute, Göteborg, Sweden.
    Comparing coverage of disruptive change in social and traditional media: Evidence from the sharing economy2018In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 129, p. 339-344Article in journal (Refereed)
    Abstract [en]

    How do social media differ from traditional media in their coverage of disruptive technological change? We explore how two entrants transforming the personal transportation and accommodation sectors are covered in social and traditional media. Using content analysis, we conclude that these two forms of media differ substantially. Traditional media is focused on how the two entrants affect society and their respective sectors at large, whilst social media instead function as accelerators for the entrants as they receive predominantly positive coverage. Therefore, our findings suggest that the rise of social media may accelerate the growth of disruptive innovations which can, in turn, reduce the window for response.

  • 23.
    Laurell, Christofer
    et al.
    Stockholm University, School of Business.
    Sandström, Christian
    Chalmers University of Technology and The Ratio Institute.
    Disruption and social media - entrant firms as institutional entrepreneurs2014In: International Journal of Innovation Management, ISSN 1363-9196, E-ISSN 1757-5877, Vol. 18, no 3Article in journal (Refereed)
    Abstract [en]

    Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content, we argue that entrants have become dominant by transforming the profession of fashion journalism and in doing so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

  • 24.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School.
    Sandström, Christian
    Chalmers University of Technology and the Ration Institute.
    Spotting Industry Change through Social Media: The Case of Tesla2016Conference paper (Refereed)
    Abstract [en]

    Extant literature has illustrated the potential power of social media in relation to emerging sectors as well as the transformation of existing high velocity markets due to digitization. Little is still known, however, about the interplay between social media and markets with lower degree of velocity undergoing transformation. With regard to this need, the present paper aims to explore the interplay between social media users and entrants enacting disruptive transformation in institutionalized markets with lower degree of velocity. This is done studying the emergence of the electric automobile manufacturer Tesla and how users of social media attribute values related to the institutional pressures introduced by the firm in question. Drawing from a dataset of 2911 user-generated content in social media, this study will illustrate the extent to which users of social media contribute to changes in the automobile industry by either supporting or rejecting Tesla’s efforts to restructure the sector.

  • 25.
    Laurell, Christofer
    et al.
    Stockholms universitet, Marknadsföring.
    Sandström, Christian
    Chalmers University of Technology and the Ratio Institute.
    The disruptive effects of social media – Entrant firms as institutional entrepreneurs in fashion journalism2013In: Proceedings of the 6th ISPIM Innovation Symposium, Melbourne - 08-11 December 2013, 2013Conference paper (Refereed)
    Abstract [en]

    Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content we argue that entrants have become dominant by transforming the profession of fashion journalism and in doings so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

  • 26.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Stockholm School of Economics Institute for Research.
    Sandström, Christian
    Chalmers University of Technology and the Ratio Institute, Göteborg, Sweden.
    The sharing economy in social media: Analyzing tensions between market and non-market logics2017In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 125, p. 58-65Article in journal (Refereed)
    Abstract [en]

    How is the sharing economy framed and who are the main actors driving current developments? Utilizing Social Media Analytics (SMA) for institutional analysis, we track the formation of the sharing economy in Sweden, its actors and their impact. Our findings reveal that the sharing economy in Sweden currently encompasses a wide variety of both non-market and market practices. Discussions concerning commercial exchanges, the role of profit-driven firms such as Uber and Airbnb, and the emergence of a market logic has created a state of instability. Our results point at several unresolved issues, such as taxation and regulation. Based on these findings, we suggest an expanded definition of the sharing economy which incorporates both market and non-market logics. © 2017 The Authors.

  • 27.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics Institute for Research, Stockholm, Sweden.
    Sandström, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). The Ratio Institute, Stockholm, Sweden.
    Berthold, Adam
    Chalmers University of Technology, Göteborg, Sweden.
    Larsson, Daniel
    Chalmers University of Technology, Göteborg, Sweden.
    Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability2019In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 100, p. 469-474Article in journal (Refereed)
    Abstract [en]

    This paper aims to assess how diffusion of Virtual Reality (VR) technology is taking place and identify potential barriers to increased adoption. This is done by utilising Social Media Analytics to collect a data set covering an empirical material of 6044 user-generated content concerning the market‑leading VR headsets Oculus Rift and HTC Vive, and machine learning to identify critical barriers to adoption. Our findings suggest that there is a lack of sufficient technological performance of these headsets and that more applications are required for this technology to take off. We contribute to literature on VR by providing a systematic assessment of current barriers to adoption while also pointing out implications for marketing. 

  • 28.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Sandström, Christian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Chalmers University of Technology, Göteborg, Sweden.
    Suseno, Yuliani
    Centre for Innovative Practice, School of Business and Law, Edith Cowan University, Joondalup, Australia.
    Assessing the interplay between crowdfunding and sustainability in social media2019In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 141, p. 117-127Article in journal (Refereed)
    Abstract [en]

    This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing the seemingly minor role played by social media with regards to the interplay between crowdfunding and sustainability.

  • 29.
    Laurell, Christofer
    et al.
    Stockholms universitet, Marknadsföring.
    Sten, Söderman
    Stockholms universitet, Marknadsföring.
    Storytelling, electronic word of mouth and social media: On the changing communication landscape2016Conference paper (Refereed)
    Abstract [en]

    This paper aims to explain how storytelling becomes interlinked with social media and the conceptual consequences this development implies. In recent years the interest in storytelling has increased within the marketing discipline. Parallel to this development, the traditional media landscape has been subjected to change as a result of digitization and particularly the expansion of social media. Even though the social nature of these media and its associated electronic word of mouth seem to be well aligned with storytelling, extant literature exhibits few attempts to review the storytelling concept in relation to social media. Based on such a review, the contribution of this paper is condensed into six theoretical propositions that point out how storytelling is expected to become increasingly common and dynamic in social media. Therefore, storytelling is suggested to represent a managerial challenge with regard to professional organizations’ marketing approaches but simultaneously allow for increased customer intimacy for those actors who develop successful ways of attracting the interest and engagement of social media users.

  • 30.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Söderman, Sten
    Stockholm Business School, Stockholm University.
    Sport in Business Studies: a State-of-the-art Literature Review2017Conference paper (Refereed)
    Abstract [en]

    This paper provides a systematic review of articles on sport published in leading business studies journals and evaluates the degree of development of three subfields within business studies vis-à-vis sport. Based on a review of 38 identified articles within the subfields of Marketing, Strategy and Organisation Studies published between 2000 and 2015, this paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within business studies. We identify considerable differences in topical, theoretical and methodological orientation across the studied subfields. Overall, we also find that articles across all subfields tend to be focused on contributing to mature theory, even though the subfield of Marketing in particular exhibits contributions to nascent theory in contrast to Organisation Studies and Strategy. Based on these findings, we offer avenues for future research and briefly discuss the role played by leading business studies journals vis-à-vis sport-sector-specific journals.

  • 31.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Söderman, Sten
    Center for Sports and Business, Stockholm School of Economics, Stockholm, Sweden..
    Sport in business studies: A state-of-the-art literature review2018In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 8, no 5, p. 529-546Article, review/survey (Refereed)
    Abstract [en]

    Purpose

    The purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.

    Design/methodology/approach

    Based on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.

    Findings

    The authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.

    Originality/value

    This paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journals vis-à-vis sport sector-specific journals and offer avenues for future research.

  • 32.
    Laurell, Christofer
    et al.
    Stockholms universitet, Marknadsföring.
    Söderman, Sten
    Stockholms universitet, Marknadsföring.
    Sports, storytelling and social media: a review and conceptualization2016Conference paper (Refereed)
    Abstract [en]

    This paper aims to explain how storytelling in the sports sector becomes integrated in social media. Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of Information and Communication Technologies (ICTs), most notably through social media, the conditions under which storytelling evolve become significantly altered. Based on a conceptual review of the storytelling and social media literature, this paper contributes by depicting how storytelling can enact four sequential roles. These roles are also shown to be characterized by varying degrees of co-creation, which has implications for the manageability of storytelling from the perspective of professional sports organizations.

  • 33.
    Laurell, Christofer
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Center for Sports and Business, Stockholm School of Economics, Stockholm, Sweden.
    Söderman, Sten
    Center for Sports and Business, Stockholm School of Economics, Stockholm, Sweden.
    Sports, storytelling and social media: a review and conceptualization2018In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 19, no 3, p. 338-349Article in journal (Refereed)
    Abstract [en]

    Purpose: Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media.

    Design/methodology/approach: A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector.

    Findings: The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations.

    Originality/value: Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations. 

  • 34.
    Pihl, Christofer
    School of Business Stockholm University, Stockholm, Sweden.
    Brands, community and style – exploring linking value in fashion blogging2014In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 18, no 1, p. 3-19Article in journal (Refereed)
    Abstract [en]

    Purpose: By using the concept of style, the purpose of this paper is to elaborate on the notion of brand community. More specifically, it seeks to explore how style can function as a linking value in forms of communities centred on brands that emerge within the empirical context of fashion and social media.

    Design/methodology/approach: A netnography of the content produced by 18 fashion bloggers in Sweden was conducted. Content analysis of this material was used to map how consumption objects, in terms of fashion brands, were integrated in activities taking place on blogs, and through these processes, acted as a linking value for community members.

    Findings: This paper demonstrates how fashion bloggers, together with their readers, constitute a form of community centred on style. It also shows how fashion bloggers, by combining and assembling fashion brands and products, articulate and express different style sets, and how they, together with their followers, engage in activities connected to these style ideals.

    Research limitations/implications: As this study has been empirically limited to a Swedish setting, future research would benefit from findings of international expressions of communities of style. Practical implications: Based on this study, strategies for managing communities of style is suggested to represent a potential source of competitive advantage for fashion firms.

    Originality/value: In the context of the conceptual discussion about what brings members of communities together, this study provides evidence of how style can function as a linking value in the setting of consumer communities that emerge within the boundaries of fashion and social media.

  • 35.
    Pihl, Christofer
    Stockholm University, Faculty of Social Sciences, School of Business.
    In the borderland between personal and corporate brands: the case of professional bloggers2013In: Journal of Global Fashion Marketing, ISSN 2093-2685, Vol. 4, no 2, p. 112-127Article in journal (Refereed)
    Abstract [en]

    A common feature of studies in the fields of personal branding and self-marketing has been the use of a labour market setting as their point of departure. As a result, studies have identified several challenges in the borderland between personal brands and corporate brands. However, more knowledge is needed concerning personal branding in an entrepreneurial context. This article seeks to explain how personal brands materialise in a process in which individuals engage in entrepreneurial ventures over time. Studying three professional bloggers in Sweden, the paper shows how these individuals have all engaged in personal branding efforts and, over the years, have become entrepreneurs operating several business ventures. This article shows how personal branding efforts can generate competitive advantages for individuals undertaking entrepreneurial ventures. Furthermore, it argues why conditions for individuals to engage in personal branding might be more favourable in an entrepreneurial context than in a labour market setting.

  • 36.
    Pihl, Christofer
    School of Economics, Business and Law, Göteborg University.
    Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields2011Licentiate thesis, monograph (Other academic)
    Abstract [en]

    The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. Using a netnographic approach, the purpose of this thesis is to analyse the emergence of the fashion blogging phenomenon, and how commercial actors operate in the realm of the fashion blogger. Drawing upon a systemic perspective on fashion, new institutional theory is used in order to study how institutional entrepreneurship can be applied as a way of studying changes within the fashion system. Here, the research question consists of answering how prosumption activities can become involved in the creation of institutionalised fields and create opportunities for institutional entrepreneurship? The thesis illustrates how consumers, by using new technology, have become able to create distribution channels for communicating fashion information which in many ways competes with traditional fashion journalism. Through the practice of blogging, bloggers take part in the construction of fashion by influencing the diffusion of new trends throughout the fashion system. It shows how consumers are able, by engaging in prosumption activities, to exert a high degree of influence and act as institutional entrepreneurs. Here, it can be argued that the social practices created by influential fashion bloggers have provided the key element from which the value creation processes of the organisational field take their point of departure. Consumers and prosumers have thus played a pivotal role in creating new channels for fashion marketing.

  • 37.
    Pihl, Christofer
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    When customers create the ad and sell it – a value network approach2013In: Journal of Global Academy of Marketing Science, ISSN 1229-7119, Vol. 23, no 2, p. 127-143Article in journal (Refereed)
    Abstract [en]

    Within marketing research, the notion of “vigilante marketers” has been offered to describe consumers' increased participation in the production of marketing messages and processes of value co-creation. Using a value network approach, the purpose of this study is to explain the role of vigilante marketers in their interaction with firms seeking to impose managerial control and influence processes of co-creation of brand values. A netnography of the content produced by 18 market-leading fashion bloggers in Sweden was conducted during 2009. This study revealed that these fashion bloggers are part of an emergent value network and have realised the value that they co-create for brands using various forms of vigilante marketing. The findings presented in this paper challenge the notion of vigilante marketing as an independent and unpaid activity, illustrating how a value network approach can facilitate the study of the borderlands emerging between consumers and producers.

  • 38.
    Pihl, Christofer
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Geissinger, Andrea
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Consumer involvement and engagement in user-generated content: an explorative study of Swedish fashion brands in social media2013In: 22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013: final program and abstracts, Nordic Academy of Management (NFF), 2013, Nordic Academy of Management (NFF) , 2013Conference paper (Refereed)
  • 39.
    Pihl, Christofer
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Sandström, Christian
    Chalmers University of Technology.
    Social media, value creation and appropriation: the business model of fashion bloggers in Sweden2011Conference paper (Refereed)
  • 40.
    Pihl, Christofer
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business.
    Sandström, Christian
    Chalmers, Gothenburg, Sweden.
    Value creation and appropriation in social media - the case of fashion bloggers in Sweden2013In: International Journal of Technology Management, ISSN 0267-5730, E-ISSN 1741-5276, Vol. 61, no 3/4, p. 309-323Article in journal (Refereed)
    Abstract [en]

    This paper explores and explains the emergence of commercial blogging. Studying the contents of 18 of Sweden's top fashion blogs, our findings suggest that bloggers create value by generating improved transaction efficiencies. Fashion bloggers have high credibility and thus facilitate the flow of consumer information and choice. The blogs present a combination of private and commercial content, thereby creating a customer intimacy that differentiates them from more traditional market channels. The value of these relationships is appropriated partly through advertisements and partly from other sources of revenue, such as the creation of brands and online stores. Bloggers have become powerful intermediaries who often have a better contact with end consumers than fashion firms. This paper therefore suggests that management of the blogosphere is an emerging source of competitive advantage for fashion firms.

  • 41.
    Pihl, Christofer
    et al.
    Gothenburg University, School of Business, Economics and Law.
    Wahlqvist, E.
    Consumer-driven prosumption: The case of Swedish fashion bloggers and the emergence of new value networks2010Conference paper (Refereed)
  • 42.
    Sandström, Christian
    et al.
    Chalmers.
    Ernkvist, Mirko
    Ratio.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Stockholms universitet.
    Jörnmark, Jan
    Varför kan teknik slå politik?2016In: Ekonomisk Debatt, Vol. 44, no 7, p. 42-53Article in journal (Other academic)
    Abstract [sv]

    Jan Stenbeck sade att ”[t]eknik slår politik”. Hans egen gärning visar att nya företag ibland klarar av att inte bara introducera helt ny teknik, utan också att proaktivt förändra de formella och informella institutioner som styr en bransch. Med utgångspunkt i vår egen forskning på området diskuterar vi hur nya företag går tillväga för att genomdriva tekniska och institutionella omvälvningar. Våra studier av Uber, Optionsmäklarna (OM) och Axis Communications påvisar hur skillnader i kompetenser, incitament och snabbhet skapar möjligheter, samt att de nya aktörerna framgångsrikt kombinerar strategi i den kommersiella domänen med systematisk bearbetning av institutionerna. 

  • 43.
    Suseno, Yuliani
    et al.
    Centre for Innovative Practice, School of Business and Law, Edith Cowan University, Joondalup, Western Australia, Australia.
    Laurell, Christofer
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics, Stockholm, Sweden.
    Sick, Nathalie
    Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Muenster, Germany.
    Assessing value creation in digital innovation ecosystems: A Social Media Analytics approach2018In: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 27, no 4, p. 335-349Article in journal (Refereed)
    Abstract [en]

    This paper explores the creation of value through the interactions of consumer and professional stakeholders in digital innovation ecosystems. We examine this by applying the methodological approach of Social Media Analytics (SMA) which is an interdisciplinary approach that seeks to combine, extend and adapt methods for analysing social media data. By utilising the SMA framework to track user-generated contents published on social media platforms, we assess how consumer and professional stakeholders associate value to Storytel, a new entrant in the Swedish publishing industry that is offering digital subscription service for streaming audiobooks. Drawing from a dataset of 2633 user-generated contents, our findings illustrate the value-creating practices in which stakeholders in Storytel's ecosystems associate value to Storytel's digital innovation. Our findings further highlight that the value-creating practices arising from the interactions of consumer and professional stakeholders in social media give rise to the hybridisation of value, where multiple values drawn from existing value categories become merged in the studied case. This study contributes to extant literature on management of innovation and information systems by (i) shedding light on how value is created by examining value-creating practices as a result of the interactions between stakeholders and (ii) examining the resulting merging of value categories within digital innovation ecosystems and thus exploring the hybridisation of value. 

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