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  • 1. Goodson, Sabrina
    et al.
    Shaver, Mary Alice
    University of North Carolina .
    Hispanic Marketing: National Advertiser Spending Patterns and Media Choices1994In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 71, no 1, p. 191-198Article in journal (Refereed)
  • 2.
    Sentman, Mary Alice
    University of North Carolina.
    Advertising as the Economic Base of Newspapers1988In: Association for Education in Journalism and Mass Communication Spring Colloquium, Eau Claire, WI, April 1988, 1988Conference paper (Other academic)
  • 3.
    Sentman, Mary Alice
    University of North Carolina .
    Black and White: Disparity in Coverage by Life Magazine from 1937 to 19721983In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 60, no 3, p. 501-508Article in journal (Refereed)
  • 4.
    Sentman, Mary Alice
    University of North Carolina .
    Computer Applications in Retail Advertising1987In: American Association of Advertising, Las Vegas, March 1987, 1987Conference paper (Other academic)
  • 5.
    Sentman, Mary Alice
    University of North Carolina .
    Life in Black and White: Coverage of Black America by Life Magazine, 1937-19721981In: Association for Education in Journalism and Mass Communication annual convention, East Lansing, MI, August 1981, 1981Conference paper (Other academic)
  • 6.
    Sentman, Mary Alice
    University of North Carolina.
    Method or Madness: How Advertisers Choose Media1987In: American Association for Public Opinion Research, Hershey, PA, May 1987, 1987Conference paper (Other academic)
  • 7.
    Sentman, Mary Alice
    University of North Carolina.
    Political Advertising Use and Attention to the North Carolina Gantt-Helms Senate Race1991In: Association for Education in Journalism and Mass Communication annual convention, Boston, August 1991, 1991Conference paper (Other academic)
  • 8.
    Sentman, Mary Alice
    University of North Carolina.
    The New Monopolies: Circulation Trends After Competition is Gone1991In: Association for Education in Journalism and Mass Communication Southeast Colloquium, Orlando, FL, February 1991, 1991Conference paper (Other academic)
  • 9.
    Sentman, Mary Alice
    University of North Carolina .
    When the Newspaper Closes: A Case Study of What Advertisers Do1986In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 63, no 4Article in journal (Refereed)
  • 10.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Bowers, Tom
    Perceptions of Ethical Practices and Influences on the Ethical Behavior of Advertising Sales Practitioners1990In: Annual Meeting of the Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 1990Conference paper (Other academic)
  • 11.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Clark, Jack
    Shaver, Dan
    University of North Carolina.
    Audience-Generated Revisions in Employee Attitude Surveys1989In: American Association for Public Opinion Research, St. Petersburg, FL, May 1989, 1989Conference paper (Other academic)
  • 12.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Fredin, Eric
    Lafky , Sue
    A Survey Technique for Involving Local Leaders in the Development of Telecommunications Policy Regarding New Communications Technology1982In: Midwest Association of Public Opinion Research, November 1982, 1982Conference paper (Other academic)
  • 13.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Goodson, Sabrina
    Hispanic Marketing: National Advertising Spending Patterns and Media Choices1990In: Annual Meeting of the Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 1990Conference paper (Other academic)
  • 14.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Goodson, Sabrina
    Hispanic Myths: Public Opinion and Advertiser Behavior1989In: Midwest Association of Public Opinion Research, Chicago, November 1989, 1989Conference paper (Other academic)
  • 15.
    Sentman, Mary Alice
    et al.
    University of North Carolina .
    Keefer, Joseph
    A CATI Application to the Study of Retail Advertising1987In: The proceedings of the 1987 Conference of the American Academy of Advertising, Charleston, SC: American Academy of Advertising , 1987Conference paper (Other academic)
  • 16.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Lafky , Sue
    Fredin, Eric
    Gazing Into the Crystal Ball: A Study of Interactive Television Potential in Rural Indiana1987In: Midwest Association of Public Opinion Research, Chicago, November 1987, 1987Conference paper (Other academic)
  • 17.
    Sentman, Mary Alice
    et al.
    University of North Carolina .
    Lauterborn, Robert
    Newspaper ad departments offer career opportunities1988In: Journalism and Mass Communication Educator, ISSN 1077-6958, Vol. 42, no 4, p. 7-9Article in journal (Refereed)
  • 18.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Matthews, Martha
    Less Customer Satisfaction in Detroit: Advertisers Respond to the JOA1991In: Association for Education in Journalism and Mass Communication annual convention, Boston, August 1991, 1991Conference paper (Other academic)
  • 19.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Shaver, Dan
    University of North Carolina.
    Alternative Approaches to Advertising Sales and Production: Applying New Technologies1991In: Association for Education in Journalism and Mass Communication annual convention, Boston, August 1991, 1991Conference paper (Other academic)
  • 20.
    Sentman, Mary Alice
    et al.
    University of North Carolina .
    Washburn, Patrick
    How Excess Profits Tax Brought Ads To Black Newspaper in World War II1987In: Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 64, no 4Article in journal (Refereed)
  • 21.
    Sentman, Mary Alice
    et al.
    University of North Carolina.
    Zhao, Xinshu
    The Role of Self-Perceived Knowledge in Mediating Advertising Campaign Effects of Voting Intention: The Helms-Gantt North Carolina Senatorial Race1991In: American Association for Public Opinion Research, Phoenix, May 1991., 1991Conference paper (Other academic)
  • 22.
    Shaver, Dan
    et al.
    Michigan State University.
    Shaver, Mary Alice
    Michigan State University.
    A Structural Comparative Analysis of the Top Global Advertising Agencies2003In: The proceedings of the 2003 special Asia-Pacific conference of the American Academy of Advertising, American Academy of Advertising , 2003, p. 34-40Conference paper (Refereed)
  • 23.
    Shaver, Dan
    et al.
    Michigan State University.
    Shaver, Mary Alice
    Michigan State University.
    Books and Digital Technology: A New Industry Model2003In: Journal of Media Economics, ISSN 0899-7764, E-ISSN 1532-7736, Vol. 16, no 2, p. 71-86Article in journal (Refereed)
    Abstract [en]

    Adoption theory analysis of the e-publishing industry indicates that consumer acceptance of current technology is the greatest barrier to attaining a critical consumer mass. New electronic paper technologies will soon offer a superior consumer alternative. Publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging of new revenue sources-particularly advertising.

  • 24.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Credentials, Strategy and Style: The Relationship between Leadership Characteristics and Strategic Direction in Media Companies2006In: Leadership in the media industry: changing contexts, emerging challenges, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2006, p. 123-136Chapter in book (Other academic)
  • 25.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Digital Technologies and Media Economics: Time to Revisit Assumptions2006In: Presented at the 7th World Media Economics Conference, Beijing, China, 15-19 May, 2006, 2006Conference paper (Other academic)
  • 26.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Directions for Media Management Research in the 21st Century2006In: Handbook of media management and economics, Mahwah, N.J.: L. Erlbaum Associates , 2006, p. 639-654Chapter in book (Other academic)
  • 27.
    Shaver, Dan
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Disappearing Boundaries2008In: Looking to the Future of Modern Media Management: changes - challenges - opportunities, Lisbon: Media XXI/ Formal Press , 2008Chapter in book (Other academic)
  • 28.
    Shaver, Dan
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Generating audience loyalty to Internet news providers through branding2008In: Media brands and branding, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008, p. 79-86Chapter in book (Other academic)
  • 29.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Home Country Advantage, Ownership Advantage and Transnational Advertising Agencies: Implications for Media Companies2004In: Proceedings of the 6th World Media Economics Conference, Montréal, Canada May 12-15, 2004, Centre d'études sur les médias , 2004Conference paper (Other academic)
  • 30.
    Shaver, Dan
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Home Country Regulatory Effects on Transnational Advertising Agencies: Implications for Media Companies2008In: Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Chicago, IL  August 2008, 2008Conference paper (Other academic)
  • 31.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Medium-Specific Advertising Allocation Decisions: An Emerging Model2007In: The proceedings of the 2007 Asia-Pacific conference of the American Academy of Advertising, American Academy of Advertising , 2007Conference paper (Other academic)
  • 32.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    The Effects of Governance Structure on Reinvestment Strategies of Media Conglomerates2005In: Corporate governance of media companies, Jönköping : Jönköping International Business School , 2005, p. 47-58Chapter in book (Other academic)
  • 33.
    Shaver, Dan
    et al.
    Michigan State University.
    Shaver, Mary Alice
    Michigan State University.
    The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost2003In: Time and media markets, Mahwah, N.J.: Lawrence Erlbaum , 2003, p. 61-80Chapter in book (Other academic)
  • 34.
    Shaver, Dan
    et al.
    University of Central Florida .
    Shaver, Mary Alice
    University of Central Florida .
    Eisenberg, Adam
    Changes in the Levels of Advertising Expenditures During Recessionary Periods: A Study of Advertising Performance in Eight Countries2005In: The Proceedings of the 2005 Asia-Pacific Conference of the American Academy of Advertising, Hong Kong, China, June 2005, American Academy of Advertising , 2005Conference paper (Other academic)
  • 35.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Advertising in a Recession2009Conference paper (Other academic)
  • 36.
    Shaver, Mary Alice
    Michigan State University.
    Advertising Messages for the Aging Population2001In: Association for Education in Journalism and Mass Communication annual convention, Washington D.C., August 2001, 2001Conference paper (Other academic)
  • 37.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Denmark2011In: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M.E. Sharpe, Inc. , 2011, 1Chapter in book (Other academic)
  • 38.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Germany2011In: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M.E. Sharpe, Inc. , 2011, 1Chapter in book (Other academic)
  • 39.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Norway2011In: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M.E. Sharpe, Inc. , 2011, 1Chapter in book (Other academic)
  • 40.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in Sweden2011In: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M. E. Sharpe Inc. , 2011, 1Chapter in book (Other academic)
  • 41.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Advertising Regulation in the U.K.2011In: Global Advertising Regulation / [ed] Mary Alice Shaver & Soontae An, Armonk, NY: M. E. Sharpe, Inc. , 2011, 1Chapter in book (Other academic)
  • 42.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Answering the Advertiser Demand for Accountability: Cross-Media Measurement2009Conference paper (Refereed)
  • 43.
    Shaver, Mary Alice
    University of North Carolina .
    Application of Pricing Theory in Studies of Pricing Behavior and Rate Strategy in the Newspaper Industry1995In: Journal of Media Economics, ISSN 0899-7764, E-ISSN 1532-7736, Vol. 8, no 2, p. 49-59Article in journal (Refereed)
    Abstract [en]

    This article tracks the use and integration of pricing theory in studies of media competition and advertising rates over the past 25 years. I find that pricing theory has been cited as both the justification for and explanation of a wide variety of studies in media economics, and suggest an integrative approach to widen the study of pricing within the media.

  • 44.
    Shaver, Mary Alice
    University of North Carolina.
    Buy Now, Pay Later, by Martha L. Olney1992In: Journalism History, ISSN 0094-7679, Vol. 18, p. 47-Article, book review (Other academic)
  • 45.
    Shaver, Mary Alice
    University of North Carolina .
    Challenges for Media Managers in the 1990s1994In: Invited paper for the Environment and the Mass Media meeting sponsored by the Mass Communication and Society division of Association for Education in Journalism and Mass Communication, Reno, NV, April 7-9, 1994, 1994Conference paper (Other academic)
  • 46.
    Shaver, Mary Alice
    University of North Carolina .
    Classified Advertising1998Other (Other academic)
  • 47.
    Shaver, Mary Alice
    University of North Carolina .
    Communication in the Public Interest: Can Magazines Stand the Heat from Advertisers?1998In: Association for Education in Journalism and Mass Communication annual convention, Baltimore, August 1998, 1998Conference paper (Other academic)
  • 48.
    Shaver, Mary Alice
    University of North Carolina .
    Convergence and Concentration: Implications for Media Managers1999In: Association for Education in Journalism and Mass Communication Mid-Winter Conference, Nashville, TN, February 1999, 1999Conference paper (Other academic)
  • 49.
    Shaver, Mary Alice
    University of North Carolina.
    Disabilities and Diversity: Challenges to the Media in the 1990s1993In: Association for Education in Journalism and Mass Communication Spring Colloquium, Atlanta, April 1-3, 1993, 1993Conference paper (Other academic)
  • 50.
    Shaver, Mary Alice
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Emerging Trends in Global Media Management2009Conference paper (Other academic)
12 1 - 50 of 93
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