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  • 1.
    Brundin, Ethel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Escalation of commitment in investment decisions: the role of emotions under uncertainty2008Report (Other academic)
  • 2.
    Brundin, Ethel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Patzelt, Holger
    Shepherd, Dean
    Emotions in Motion: Escalation of Commitment in Investment Decisions2007In: Proceedings of RENT XX (Research in Entrepreneurship and Small Business), Brussels, Belgium, November 2006, 2007Conference paper (Other academic)
  • 3.
    Brundin, Ethel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Patzelt, Holger
    Shepherd, Dean
    Emotions in Motion: Escalation of Commitment in Investment Decisions2007In: Regional Frontiers of Entrepreneurship Research 2007: 4th International AGSE Entrepreneurship Research Exchange, Feb 6-9, 2007, Brisbane Graduate School of Business, Queensland University of Technology, Queensland, Australia., Melbourne: The Australian Graduate School of Entrepreneurship, Swinburne University of Technology , 2007, p. 412-426Conference paper (Refereed)
  • 4.
    Brundin, Ethel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Patzelt, Holger
    Shepherd, Dean
    Escalation of commitment in investment decisions: The role of emotions2008In: 28th Babson College Entrepreneurship Research Conference (BCERC), June 5 – 7, 2008 in Chapel Hill, NC, USA, 2008Conference paper (Refereed)
  • 5.
    Brundin, Ethel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Patzelt, H
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Shepherd, D
    Entrepreneurs' decision to persist with failing projects: The roles of anticipated emotions and project uncertainty2008Conference paper (Refereed)
  • 6.
    Dal Zotto, Cinzia
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Human Resource Management as Entrepreneurial Tool?2008In: International Handbook of Entrepreneurship and HRM, Cheltenham: Edward Elgar , 2008, p. 89-110Chapter in book (Other academic)
  • 7. Fiet, James
    et al.
    Piskounov, Alexander
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    How to Decide How to Search for Entrepreneurial Discovery2000Conference paper (Refereed)
  • 8.
    Gustafsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurial Decision-Making: Individuals, Tasks and Cognitions2006Book (Other academic)
  • 9.
    Gustafsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurial decision-making: Individuals, tasks and cognitions2004Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The aim of the present study is to gain a deeper understanding of decision-making of individuals involved in the entrepreneurial process. It is achieved by comparing entrepreneurs with different level of expertise in contexts that are more or less entrepreneurship-inducing. The issues of learning and expertise – investigation of what entrepreneurial knowledge is and how it is applied – are also addressed.

    This is an attempt of a multidisciplinary study based on entrepreneurship theory and empirical research as well as cognitive psychology. The cognitive perspective provides a link between the entrepreneur and the new venture creation through focusing not on the personality traits, but on an individual’s cognitive behaviour.

    The study’s contributions to the field of entrepreneurship are as follows: Expert entrepreneurs do recognise the cognitive nature of the decision task and are able, to a high extent, to match their decision-making techniques with the nature of the task. It means that the entrepreneurial decision-making is not an inborn aptitude but a skill, which is expressed through the adaptable behaviour of experts. Novice entrepreneurs, however, do not possess this ability, even though they might acquire it in the course of their business lives.

    Thus, one of the most important implications of the study is the idea that adequate decision behaviour in entrepreneurial context can be taught and learned. To provide optimal methods of learning is a challenge faced by entrepreneurship education.

  • 10.
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurial decision-making2004Conference paper (Refereed)
  • 11.
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Is the Bigger the Better (From Legitimacy Point of View)?1999Conference paper (Refereed)
  • 12.
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    SMEs Legitimacy in a Foreign Market2000Conference paper (Refereed)
  • 13.
    Gustavsson, Veronica
    et al.
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Smith, J.Brock
    Mitchell, Ronald
    To Find or not to Find: How do Opportunity Identification Cognitions Differ by Task2006Conference paper (Refereed)
  • 14. McKelvie, Alexander
    et al.
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurial Action: New Product Development under Uncertainty2007Conference paper (Refereed)
  • 15.
    McKelvie, Alexander
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Entrepreneurial Action Under Conditions of Uncertainty: A Decision-Making Based Experiment about New Product Launch in Dynamic Markets2005In: Babson College Entrepreneurship Research Conference, 2005Conference paper (Refereed)
  • 16. McKelvie, Alexander
    et al.
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Product development in dynamic markets2005Conference paper (Refereed)
  • 17. Mitchell, Robert
    et al.
    Gustavsson, Veronica
    Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Smith, J.Brock
    Davidsson, Per
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre.
    Mitchell, Ronald
    Thinking about thinking about thinking: Exploring how entrepreneurial meta-cognition affects entrepreneurial expertise2005Conference paper (Refereed)
1 - 17 of 17
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