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  • 1.
    Brunninge, Olof
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Hartmann, Benjamin J.
    University of Gothenburg.
    Inventing a past: Corporate heritage as dialectical relationships of past and present2019In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 19, no 2, p. 229-234Article in journal (Refereed)
    Abstract [en]

    In this commentary, we focus on invented corporate heritage, where organizations present falsified accounts of a corporate past. The extant corporate heritage literature has highlighted how the time frames of the past, present and future (omni temporality) are merged in those organizations where there is trait constancy. Focusing on invented corporate heritage, we argue that this represents an extreme case of these dialectics, where present and future precede “the past”, or more appropriately “invented past”. Although lacking in authenticity, an invented corporate heritage may still be attractive to consumers since it can construct an aura of authenticity by delivering an enchanting experience to consumers, irrespective of its substantive genuineness. However, such inventions carry considerable risk since they represent a fabrication of the past.

  • 2.
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Consumption and Practice: Unfolding Consumptive Moments and the Entanglement with Productive Aspects2013Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This thesis investigates consumption through a practice-theoretical perspective. Practices are routinized sets of human activity involving doings, meanings, and objects. Previous work has suggested conceiving of consumption as moments in practices. Yet, empirical and conceptual blind spots exist when it comes to understanding how consumption operates as practice moments. This thesis sets out to develop this conception of consumption by examining how consumption unfolds as practice moments.

    The study of consumption in relation to practices, however, is complicated by long-standing debates in marketing and business literature that impart the notion of consumption being entangled with production in various ways. These debates infuse the idea that in order to understand consumption one must also pay attention to its links with productive aspects.

    By treating practices as the empirical and theoretical sites for consumption and its entanglement with productive aspects, this thesis offers an alternative way of researching and theorizing consumption in relation to practice, and in relation to productive aspects. It presents four papers that draw on qualitative and quantitative empirical data collected in the contexts of online community practices, discursive re-enchantment practices, electric guitar playing, and gardening.

    The collective findings and analysis of the four papers reveal how consumption unfolds as practice moments in terms of ingredient, momentum, transformation, and consequence. Unfolding consumption in this way offers conceptual specification of its operation in relation to practices. Moreover, it allows theorization of how consumptive moments are linked to productive aspects in two ways: first, by specifying how consumptive moments are inherently productive; and second, by giving insight into the dyadic relation between consumptive and productive practice moments.

    Rather than collapsing consumption and production into one and the same or treating them as inherent in roles of consumers, producers, and prosumers, as advocated by previous works, this thesis suggests that consumption and production are useful analytical categories if framed as moments inherent in the practices that comprise our marketplaces and cultures. Several relevant implications emerge from this understanding regarding the concept of prosumption, the development of practice theory, understanding the operation of consumption in consumer culture, theorizing value creation, and the shaping of a practice-oriented marketing approach.

  • 3.
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Consumption Constellations in Practice: Insights from the GuitarosphereManuscript (preprint) (Other academic)
  • 4.
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    How ‘Facilitation’ Structures Consumptive and Productive Moments in Practices: An Exploration of Guitar Playing and GardeningManuscript (preprint) (Other academic)
  • 5.
    Hartmann, Benjamin J.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Old Kid on the Block? Ethnomethodology as a Source of Inspiration for Interpretive Consumer Research2009Conference paper (Refereed)
  • 6.
    Hartmann, Benjamin J.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Opportunities of Societal Dynamics: On Tribal Marketing and PSM2008Conference paper (Refereed)
  • 7.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Jafari, Hamid
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments2014Conference paper (Refereed)
  • 8.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Ots, Mart
    Jönköping University, School of Education and Communication. Jönköping University, School of Education and Communication, HLK, Media and communication science.
    What The Heck Is A Mash-Up?: Consumer Generated Media, Value Creation And Resource Integration2010In: 39th EMAC Conference Proceedings: The Six Senses: The Essentials of Marketing / [ed] Suzanne C Beckmann, Torsten Ringberg, Thomas Ritter, Copenhagen: CBS Library , 2010Conference paper (Refereed)
    Abstract [en]

    This paper aims to elucidate the phenomenon of online Mash-Up as one type of consumer generated media (CGM). This phenomenon provides a suitable context for theorizing onthe changing nature of production and consumption and an emerging resource-based view on consumption. Based on netnographic inquiries we contribute a first systematic assessment and categorization of the phenomenon for further study of CGM and value creation in media spheres. We propose three types of Mash-Up and introduce the notion of Mash-Into clarify the difference between combinatorial and compositional logics. The paper concludes with a discussion and future research agenda.

  • 9.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Raviola, Elena
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Work in News Organizations: Application of Business and Economic Approaches2008Conference paper (Other academic)
  • 10.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Wiertz, Caroline
    City University London.
    Arnould, Eric J.
    University of Southern Denmark.
    Exploring consumptive moments of value-creating practice in online community2015In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 32, no 3, p. 319-340Article in journal (Refereed)
    Abstract [en]

    Conceptual blind spots persist when it comes to understanding the value of consumptive dimensions of participation, such as lurking, in online community. This article uses a practice-theoretical lens to conceptualize the consumptive moments of online community practices and explores how they shape different value outcomes. Building on a mixed-method investigation through two studies within an online gardening community, findings reveal two specific consumptive moments, direct and vicarious, and their differential role in the creation of community engagement and vitality. These findings suggest that lurking is not adequately described as a unidimensional construct, but is best understood as vicarious consumptive moments of specific online community practices with distinctive value outcomes. Implications for research on online consumption community are discussed.

  • 11.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Östberg, Jacob
    Stockholm University.
    Hagström vs. Hagstrom: A Brand Genealogical Perspective on a Frankenbrand2010Conference paper (Other academic)
  • 12.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Consumptive and Productive Moments in Practice2012Conference paper (Refereed)
  • 13.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    How Consumers form Consumption Constellations in Practices: The Guitarosphere and the Quest for Sound2012Conference paper (Refereed)
  • 14.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    It Might Get Loud: A Practice Theoretical Account of Consumer-Based Consumption Constellations in the Guitarosphere2012In: 41st EMAC Conference Proceedings: Marketing to Citizens: Going beyond Customers and Consumers., 2012Conference paper (Refereed)
  • 15.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    The Mash-Up Effect: The Creation of Value through Community-Based Media Consumption and Production2009Conference paper (Refereed)
    Abstract [en]

    This paper sets out to begin exploring how value is created in the interactive media sphere through community based forms of media consumption and production. It is suggested that existing theories on value creation have to be extended in order to capture the interactive and dynamic value creation processes. Moreover, it is argued that value is created through the interplay between practices, such as mash-up orsampling, and resources, such as commercially produced and user generated media content. With technology as the leading element in our cultural development, the discussion of value creation and related practices sheds light on the facilitating qualities of interactive media in the production of content in the cultural creative sphere.

  • 16.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    The Media Experience Environment for PSM: Recognising Opportunities of a Societing Function2010In: The Public in Public Service Media: RIPE@2009 / [ed] Gregory Ferrell Lowe, Gothenburg: NORDICOM , 2010Chapter in book (Other academic)
  • 17.
    Hartmann, Benjamin Julien
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Östberg, Jacob
    Stockholm University.
    Authenticating by Re-Enchantment: The Discursive Making of Craft Production2013In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 29, no 7-8, p. 882-911Article in journal (Refereed)
    Abstract [en]

    This paper presents an analysis of the way brand authentication operates through discursive enchantment as a series of ongoing negotiations among different market actors. We suggest that one specific type of enchantment, the concept of craft production, has been given too sparse attention in conceptualisations of authenticity. Through a qualitative multi-method inquiry based into the guitar subculture and a brand genealogy of the pseudo-Swedish guitar brand Hagstrom, we show how the rationalising trajectories of modernity can not only have disenchanting effects, but can also be dis-authenticating. We illustrate how various marketplace participants collectively engage in brand re-enchantment processes that provide the springboard for re-authenticating rationalised production through five enchanting craft discourses: vocation, dedication, tradition, mystification, and association.

  • 18.
    Hartmann, Benjamin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Wiertz, Caroline
    Cass Business School, London.
    Arnould, Eric J.
    University of Southern Denmark.
    Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community.2011Conference paper (Refereed)
  • 19.
    Hartmann, Benjamin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Wiertz, Caroline
    Arnould, Eric J.
    Productive and Consumptive Moments of Community PracticesManuscript (preprint) (Other academic)
  • 20.
    Jafari, Hamid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Johansson, Anette
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Nyberg, Anna
    Stockholm School of Economics.
    How Showrooming Is Constituted: Preliminary Findings From A Multi-Method Study2013Conference paper (Other academic)
  • 21.
    Ots, Mart
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    All mashed up! Media value creation as socially networked production activities2010Conference paper (Refereed)
  • 22.
    Raviola, Elena
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Business Perspectives on Work in News Organizations2009In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 6, no 1, p. 7-36Article in journal (Refereed)
  • 23.
    Östberg, Jacob
    et al.
    Stockholm University.
    Hartmann, Benjamin Julien
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Return of the Living Dead: An Exploration of Brands in Liminal Market Space2011Conference paper (Other academic)
1 - 23 of 23
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