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  • 1.
    Andersson, Thomas
    et al.
    Högskolan i Jönköping.
    Blombäck, Anna
    Högskolor och samhälle i samverkan 2007 - Samverkan för kompetensutveckling: Dokumentation, Jönköping 8-11 maj 20072007Rapport (Annet (populærvitenskap, debatt, mm))
  • 2.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Brand meaning and impact in subcontractor contexts2009Inngår i: Business-to-business brand management: theory, research and executive case study exercises / [ed] Mark S. Glynn, Arch G. Woodside, Emerald Group Publishing Limited, 2009, s. 223-261Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    Brand management in industrial markets is an important subject. The relative youth of this interest implies gaps in the understanding of the phenomenon, though. With regards to the emphasis on brands in today’s competitive markets, improving the understanding of brand meaning and impact in diverse industrial situations and organizations is valuable to both management and theory. This paper adds to the expansion of such insights by applying the notion of brands to subcontractors; their market offer and situation. An overview of the brand concept and brand research in industrial markets directs the discussion. The chapter reports on a qualitative study with the aim to support better comprehension of the meaning and impact of brands in a subcontractor context. The study focuses on buyers’ decision making processes. Customers, although they ultimately focus on product price and quality, rely on corporate brand image for making decisions at several stages of purchasing. Buyers normally face a situation where they must choose among a number of potential suppliers, where they perceive uncertainty and limits regarding time and information. In the process of finding and selecting suitable suppliers, subcontractor corporate brands therefore revolve around proxies for expertise and reliability. A focus on subcontractor brand management can render benefits to individual suppliers concerning the amount of potential clients and signed contracts. Also, paying more attention to corporate brand meaning and content can improve the efficiency of matching buyers with supplier.

  • 3.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Branding released as a general marketing issue.2003Inngår i: The 17th Nordic Conference on Business Studies, Reykjavik., 2003Konferansepaper (Annet vitenskapelig)
  • 4.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Caught in the middle - how retailers interpret and perform corporate responsibility related to consumers, supply chains, and employees.2010Konferansepaper (Annet vitenskapelig)
  • 5.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Family business: a secondary brand in corporate brand management2009Rapport (Annet vitenskapelig)
    Abstract [en]

    Why do firms allude to family involvement in their marketing efforts? How can such references influence marketing outcomes? In view of these questions, the current paper argues that the business format “family business” holds a brand of its own; a brand that can offer distinctiveness to brands on corporate as well as product level. Revisiting theory on secondary brand associations and image transfer, the paper interprets the function of references to family in corporate communications and clarifies their relationship to corporate branding. Potential difficulties involved in the referral to family business are identified. Propositions for further research are proposed.

  • 6.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    För vad och vems skull har detaljhandeln ansvar?2010Inngår i: Så skapades den moderna butiken: teknik, ansvar och arbete under 100 år, Stockholm: Centrum för Näringslivshistoria , 2010, 1, s. 141-168Kapittel i bok, del av antologi (Annet (populærvitenskap, debatt, mm))
  • 7.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Generation X – killar, tjejer och androgyna varumärken2001Inngår i: Brandnews, Vol. 12, nr 12Artikkel i tidsskrift (Annet (populærvitenskap, debatt, mm))
  • 8.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Growth and risk taking behaviour in SMEs2000Rapport (Annet vitenskapelig)
  • 9.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Networking, a juicy fruit for Internet and IT brands – How Strategic Networking can Build Balloon Brands.2002Inngår i: Networks and Business Renewal, Jönköping International Business School, Jönköping , 2002, s. 147-170Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 10.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Realizing the value of Family Business Identity as Corporate Brand Element – A Research Model2011Rapport (Annet vitenskapelig)
  • 11.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Reputation and image a key for sales? Discussing corporate branding in the subcontractor market.2004Inngår i: The 13th International Annual IPSERA Conference, Catania,: (International Purchasing and Supply Education and Research Association), 2004Konferansepaper (Annet vitenskapelig)
  • 12.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Supplier brand image - a catalyst for choice: Expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors2005Doktoravhandling, monografi (Annet vitenskapelig)
    Abstract [en]

    This thesis discusses brands and branding in a B2B context by investigating the role corporate brand image plays during the selection of subcontractors and, furthermore, how subcontractors might pursue branding as an active communication strategy. The background for these questions can be found in the evolving topics of corporate communications and B2B branding.

    The empirical parts focus on how buyers and sellers representing nine companies in the subcontractor context describe different phases and processes included in sales and purchasing.

    The results indicate that subcontractor corporate brand image can play different roles depending on the buyers’ situation. The type of product and buy class, in addition to the availability of time, known subcontractors and information sources, prove to have an impact on buyer behaviour and, consequently, the role played by corporate brand image. The analysis of subcontractor branding reveals that, although the brand concept is not in focus, branding activities can be identified. However, it also indicates that the reality of subcontractor branding is not in compliance with the theory on corporate branding and communications, which might be criticised for giving a too straightforward approach to the introduction of integrated and corporate-wide communications management.

  • 13.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    The family business concept as an element in corporate branding.2006Inngår i: 2nd workshop on Family Firm Management Research, Nice, France, June 2006., 2006Konferansepaper (Annet vitenskapelig)
  • 14.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management). Hälsohögskolan, HHJ, Avd. för naturvetenskap och biomedicin.
    The impact of relationships and networks on industrial buying behavior - a tentative model.2006Inngår i: 22nd Industrial Marketing and Purchasing Group Conference, Milan, Italy, September 2006., 2006Konferansepaper (Annet vitenskapelig)
  • 15.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    The recognition and neglect of reputation: a study of Swedish subcontractors2009Inngår i: Marketing and Entrepreneurship: Proceedings of AUMEC 2009 / [ed] Kocak, A., Ambibola, T., Özer, A. and Watkins-Mathys, L., 2009Konferansepaper (Fagfellevurdert)
  • 16.
    Blombäck, Anna
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    The seconding values of family business in corporate branding – a tentative model2010Inngår i: Long Term Perspectives on Family Business: theory, practice, policy : IFERA, Lancaster, 2010 : book of proceedings / [ed] Elias Hadjielias, Lancaster: Lancaster University Management School , 2010, s. -23Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Why and under what circumstances can references to family business influence marketing outcomes? This paper suggests we view “family business” as a brand of its own. Through secondary brand associations, this brand can distinguish corporate as well as product brands. Tentative models present the function of family business references in relation to corporate and product communications, and firm performance. Propositions to aid further research are proposed.

  • 17.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Anderson, Helén
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Product Development on the House: A  Small Subcontractor and Its Customer Interaction2009Inngår i: Marketing and Entrepreneurship: Proceedings of AUMEC 2009 / [ed] Kocak, A., Ambibola, T., Özer, A., and Watkins-Mathys, L., 2009Konferansepaper (Fagfellevurdert)
  • 18.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.
    Axelsson, Björn
    The role of corporate brand image in the selection of new subcontractors2007Inngår i: Journal of business and industrial marketing, ISSN 0885-8624, Vol. 22, nr 6, s. 418-430Artikkel i tidsskrift (Fagfellevurdert)
  • 19.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Botero, Isabel
    Illinois State University, School of Communication.
    Reputational capital in family firms: Understanding uniqueness from the stakeholder point of view2013Inngår i: Handbook of Research on Family Business / [ed] Poutziouris, P. Smyrnios, K. Goel, S., Edward Elgar Publishing, 2013, 2Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    One of the main goals of family business research is to understand how family firms differ from non-family firms and to understand the benefits of family ownership. To date, research exploring these issues has focused on understanding unique resources that are based on intra-organizational features, which derive from the interaction between family and business. In this chapter we argue that an increased understanding of how family firms brand themselves and reference family association can represent a complementary approach to understanding the uniqueness and benefits of these types of firms. Whereas past research has studied family business uniqueness based on their internal characteristics, we believe that brand management offers scholars the opportunity to recognize further unique family business resources; involving the external stakeholders’ views on family businesses. Based on this argument, we introduce family business reputation and reputational capital as an additional and potential basis for the family business’ competitive advantage.

  • 20.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Brundin, Ethel
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Handler revisited - mission completed?: An updated review of family business definitions in research publications and among practitioners2009Konferansepaper (Annet vitenskapelig)
  • 21.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Brundin, Ethel
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    The family business definition among researchers, practitioners and policy makers: Differences, similarities and implications2009Konferansepaper (Annet vitenskapelig)
  • 22.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Brundin, Ethel
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Melin, Leif
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    The meaning of family business: An investigation of definitions and patterns in family business research2011Inngår i: Book of proceedings: Intelligence and Courage – Family firms’ vision in the era of economic turmoil. Theory-Practice-Policy.:   / [ed] Tomaselli, S. and Montemerlo, D, 2011Konferansepaper (Fagfellevurdert)
  • 23.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Corporate Brand Heritage; Not Always About Family History2012Konferansepaper (Annet vitenskapelig)
  • 24.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Corporate identity manifested through historical references2009Inngår i: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 14, nr 1, s. 404-419Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose – The purpose of this paper is to focus on how firms draw on historical references in corporate marketing. The paper seeks to analyze the logic behind such efforts from a corporate identity perspective and to propose potential risks and/or benefits of doing so. The paper aims to inspire the understanding of how references to history are used in marketing and the outcome of such use.

    Design/methodology/approach – The paper mainly draws on literature relating to corporate marketing and the use of history in organizations. Combining these theories, and pointing at empirical examples, the paper clarifies why references to history can be important mani-festations of corporate identity. The paper comes up with propositions concerning what consequences the reference to history in corporate marketing can have for firms’ marketing strategies and business development.

    Findings – The paper outlines a connection among corporate identity, organizational identity, and image through corporate communications. It suggests that among the range of corporate characteristics, historical references can be particular valuable for corporate communications thanks to the reliability age can provide (as opposed to liabilities of newness). Still, elaborations suggest that the planned use of historical references has both pros and cons in terms of business development.

    Originality/value – Despite the notion that history, as an inevitable and distinctive firm feature, can play an important role in corporate marketing, research on the topic is quite scarce. This paper offers some remedy to this gap by elaborating on the internal and external rationales for applying historical references and how these can be explained in connections between corporate identity and history.

  • 25.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Corporate identity of family firms: How family businesses refer to family and company history in their marketing efforts2008Konferansepaper (Annet vitenskapelig)
  • 26.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Family and Business Heritage Entwined: How Family Businesses Rely on Heritage to Compose Corporate Identity2011Konferansepaper (Annet vitenskapelig)
  • 27.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.
    Identifying the Role of Heritage Communication: A Stakeholder-Function Framework2016Inngår i: International Studies of Management and Organization, ISSN 0020-8825, Vol. 46, nr 4, s. 256-268Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article uses the case of family business to distinguish the range of potential aims and outcomes of corporate heritage communication. In family businesses, the challenges of heritage communication are particularly salient as the past of the firm is simultaneously that of the controlling family. Based on a study of 55 websites of Swedish and German family-owned firms, we classify aims and outcomes of heritage communication with reference to different stakeholders. Our findings elucidate the need to consider various stakeholders when planning heritage communications, and the value of such communication for different corporate functions, such as marketing, management and governance. To aid decision-making we offer a framework to map aims and stakeholders of heritage communication related to a company’s functions.   

  • 28.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    The dual opening to brand heritage in family businesses2013Inngår i: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 18, nr 3, s. 327-346Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: We seek to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage-based corporate identities and brands.  

    Findings: Based on the construct of brand heritage, we clarify why the entwinement of family and business provides fertile ground for brand heritage. The presentation of a typology of ways to communicate family, firm and family firm history respectively further reveals the varying openings and practices of family businesses in this area. 

    Design/methodology/approach: Our discussion is specifically informed by the literatures on brand heritage, family business, and the notion of hybrid identities. To illustrate our typology of history communication in family businesses we rely on website observations in Sweden and German-based family businesses.

    Research limitations/implications: The paper primarily takes an external marketing orientation and is conceptual. 

    Practical implications: The distinction of two sources of brand heritage in family businesses and the typology of approaches to reflect history in corporate communications should be of interest for practitioners. The findings can serve as eye-opener and instrument in the planning of strategic marketing.   

    Originality/value: We focus on brand heritage and heritage branding from a family business perspective. Being hybrid identity organizations, characterized by entwinement of family and company history, family businesses offer particular perspectives to the heritage brand discussion.

    Key words: Brand heritage, Branding, Corporate communication, Corporate identity, Family Business, History

  • 29.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Högskolan i Borås.
    Melander, Anders
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Bridging generations – A study of corporate value statements in family firms2011Rapport (Annet vitenskapelig)
  • 30.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Melander, Anders
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Bridging generations – A study of corporate values statements in family firms2011Inngår i: Book of proceedings: Intelligence and Courage – Family firms’ vision in the era of economic turmoil. Theory-Practice-Policy. / [ed] Tomaselli, S. and Montemerlo, D., 2011Konferansepaper (Fagfellevurdert)
  • 31.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Melander, Anders
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Corporate value statements – a means for family-controlled firms to monitor the agent?2011Rapport (Annet vitenskapelig)
  • 32.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO). Swedish School of Textiles, Borås.
    Melander, Anders
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Executive interventions in the corporate value process2013Konferansepaper (Fagfellevurdert)
  • 33.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Melander, Anders
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Formally stated Corporate Values in Listed Family Firms2010Inngår i: The 6th Workshop on Family Firms Management Research: Culture and Values, 2010Konferansepaper (Annet vitenskapelig)
  • 34.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Brunninge, Olof
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Melander, Anders
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Imprints, Self-reinforcement and Active Reinforcement: The Case of Corporate Value Statements2013Inngår i: Self-Reinforcing Processes in and Among Organizations / [ed] Jörg Sydow & Georg Schreyögg, Hondmills Basingstoke: Palgrave Macmillan, 2013, s. 162-182Kapittel i bok, del av antologi (Fagfellevurdert)
  • 35.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Craig, Justin
    Bond University, Gold Coast, Australia.
    Marketing from a family business perspective2013Inngår i: The SAGE handbook of family business / [ed] Leif Melin, Mattias Nordqvist, and Pramodita Sharma, London: Sage Publications, 2013, s. 423-442Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    This chapter adds to the discourse focused on better understanding how the idiosyncrasies of family businesses can be leveraged through marketing. We first present an overview of the essence of contemporary marketing and then review this from a distinctive family business perspective. We evaluate existing literature and relevant family business characteristics to propose how marketing can leverage ‘familiness’. As an output, we distill opportunities for further conceptual and empirical research studies.

  • 36.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Ramirez-Pasillas, Marcela
    Escuela de Graduados en Administración at Tecnológico de Monterrey México.
    Exploring logics in corporate brand identity formation – the case of family business2010Rapport (Annet (populærvitenskap, debatt, mm))
    Abstract [en]

    Purpose:  The aim of this paper is to understand the logics at work when companies establish their corporate brand identities. Essential to this quest is to understand the reasoning of which corporate traits to communicate. As a case in point we target firms that make reference to being a “family business” on their websites and investigate their decision to include this feature in corporate brand identity.

     

    Design/methodology/approach: Interviews are made with 14 CEOs in 12 companies. Through discourse analysis, we identify three logics for the selection of corporate brand identity features; the habit, organic and intended logics. On account of these findings, we develop a three logics model of corporate brand identity formation; proposing differences between arbitrary, emergent and strategic processes.

     

    Findings: Our results highlight how decisions that define corporate brand identity are not necessarily a consequence of rigorous marketing planning, but are sometimes made without concern for marketing matters.

     

    Research limitations/implications: The current research is limited in terms of the sample size and geographic origin. The sample was chosen to vary in size and industry but primarily reflects small and medium-sized enterprises, all in a Swedish context. The focus on family business as facet of corporate brand identity is another limitation. Given the inescapable connection of the feature family business to individuals in the firm, it could imply a somewhat special case.

     

    Originality/value: Research on corporate brand identity is still largely conceptual. Based on empirical exploration, our paper reveals that varying logics lead to corporate brand identity formation. We introduce a theoretical model to guide further research.

  • 37.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Ramirez-Pasillas, Marcela
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Exploring the logics of corporate brand identity formation2012Inngår i: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 17, nr 1, s. 7-28Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: The purpose of this paper is to explore and analyze the logics at work when companies decide what corporate features to communicate; which eventually also accounts for their corporate brands identities.  

    Design/methodology/approach: As a case in point, we focus on the concept “family business” and investigate the rationale among companies to make particular reference to being such a company on their websites – a decision we interpret as part of the corporate brand identity formation. Interviews are made with 14 CEOs in 12 small and medium-sized family enterprises in a Swedish context. We employ a discourse analysis to distinguish patterns of corporate feature selection. 

    Findings: Our results highlight how decisions that define corporate brand identity are not necessarily a consequence of rigorous marketing planning, but are sometimes made without concern for marketing matters. We identify three logics for the selection and formation of corporate brand identity features; the habit, organic and intended logics. On account of these findings, we develop a three logics model of corporate brand identity formation; proposing differences between intuitive, emergent and strategic processes. In the intuitive process, managers construct brand identity based on tradition, instinctive beliefs and self perception. In the emergent process, the decision surfaces from active interplay between self-perception among managers and the company’s identity. In the strategic process, the decision is a product of an explicit brand strategy with focus on corporate communications.

    Research limitations/implications: The sample size is small. No large firms are included. We focus on one corporate feature, namely, being family business. 

    Originality/value: Research on corporate brand identity is still largely conceptual. Drawing on empirical findings, this paper contributes to available theory and to practical insight. 

    Key words: Corporate brand management, corporate brand identity, marketing communications, family business.

  • 38.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Ramirez-Pasillas, Marcela
    EGADE Zona Centro at Tecnológico de Monterrey.
    Family as part of the corporate brand: spotting the ambiguous, emergent and strategic forms of identity creation2009Inngår i: Global Perspectives on Family Business Developments: Theory, Practice, Policy / [ed] Putziouris, P. & Hadjielias, E., Nicosia, Cyprus: International Family Enterprise Research Academy , 2009Konferansepaper (Fagfellevurdert)
  • 39.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Scandelius, Christina
    Brunel University, London, UK.
    Corporate Heritage in CSR Communication: A means to responsible brand image?2013Inngår i: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 18, nr 3, s. 362-382Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: This paper explores whether corporate heritage as a component in planned communications can be important to foster a responsible corporate brand image among consumers. 

    Design/methodology/approach: A research model with three hypotheses was created and tested through linear multiple regression analysis, including 199 brands. The dependent variable, responsible brand image, was obtained from a Swedish consumer survey (n=8015). The independent variables were measured through content analyses of the brands' webpages.  

    Findings: The findings support that presence of corporate heritage in CSR communication is positively related to responsible brand image with consumers. It is notable that the results indicate that corporate heritage identity on its own does not influence positive consumer perception on responsibility, unless it is linked to CSR communication.

    Research limitations/implications: Previous research has indicated the significance of cultural context on what constitutes effective CSR communication. As this study is limited to a Swedish consumer sample, we therefore recommend further research including a wider national context in order to validate the findings.

    Practical implications: Our study and findings can inspire and inform companies how corporate heritage can be utilised in brand communications to facilitate CSR credibility among consumers.

    Originality/value: By introducing history and heritage as a perspective on CSR communication and responsible brand image, we add to the growing literature on corporate heritage identity and branding. The findings also add to the CSR communication literature calling for more knowledge on elements that build effective CSR communication.

    Key words: Brand image, Consumer perception, CSR, CSR communication, Corporate heritage identity, History, Heritage

  • 40.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Wigren, Caroline
    Lund University.
    Are not multinationals also community actors?: Challenging the notion of small versus large firm corporate social responsibility2008Inngår i: CRRC 2008 Conference Proceedings: The corporate responsibility research conference 2008, 2008Konferansepaper (Fagfellevurdert)
  • 41.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Wigren, Caroline
    Lunds Universtitet, CIRCLE.
    Challenging the importance of size as determinant for CSR activities2009Inngår i: Management of environmental quality, ISSN 1477-7835, E-ISSN 1758-6119, Vol. 20, nr 3, s. 255-270Artikkel i tidsskrift (Fagfellevurdert)
  • 42.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Wigren, Caroline
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Corporate Social Responsibility: not so easy to identify2005Inngår i: 18th Scandinavian Academy of Management (NFF) Aarhus, Danmark, 2005Konferansepaper (Annet vitenskapelig)
  • 43.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Wigren, Caroline
    Företaget som samhällsentreprenör2009Inngår i: Samhällets entreprenörer: en forskarantologi om samhällsentreprenörskap, Stockholm: KK-stiftelsen , 2009, s. 39-55Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 44.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Wigren, Caroline
    Lunds Universitet.
    How social intrapreneurship becomes marketing: within and beyond the focal firm2009Inngår i: Marketing and Entrepreneurship: Proceedings of AUMEC 2009 / [ed] Kocak, A., Ambibola, T., Özer, A., and Watkins-Mathys, L., 2009Konferansepaper (Fagfellevurdert)
  • 45.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management).
    Wigren, Caroline
    CIRCLE, Lund University.
    The market as panopticon: Explaining differences in CSR accounts2009Inngår i: 2009 Academy of Management Annual Meeting Proceedings, 2009Konferansepaper (Fagfellevurdert)
  • 46.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entreprenörskap, Marknadsföring, Management). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership.
    Wigren, Caroline
    Lunds universitet.
    What if it is not family that makes a difference? Reinterpreting findings on family business and CSR2009Konferansepaper (Fagfellevurdert)
  • 47.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Butikens samhällsansvar: Om Innebörden av samhällsansvar i handeln2011Rapport (Annet vitenskapelig)
  • 48.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate community responsibility as an outcome of individual embeddedness2014Inngår i: Social Responsibility Journal, ISSN 1747-1117, E-ISSN 1758-857X, Vol. 10, nr 2, s. 297-315Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: The purpose of this article is to improve our understanding of the nature of social responsibility in actual practices and, specifically, the influence of individuals on these processes. 

    Design/methodology/approach: An abductive approach is applied (Alvesson and Sköldberg 1994), i.e. theory is developed by moving between theory and four empirical cases. The storeis highlight the importance of the individual and closeness to local stakeholders and the presence of overlapping rationales.

    Findings: The individuals’ simultaneous roles – as owners, managers, and community members – influence how they are held or see themselves as accountable and how they account for the firms’ engagement in the community. The activities are conducted in the name of the firm but originate from private as well as business-oriented concerns. Our conclusions encourage an extension of the CSR construct to approach it as an entangled phenomenon resulting from the firm and the individual embeddedness in internal and external cultures.

    Originality/value: This study brings the individual managers and owner-managers into focus and how their interplay with the surrounding context can create additional dimensions of accountability, which impact on the decisions taken in regard to CSR. A micro-perspective is applied. Corporate community responsibility, particularly in smaller and rural communities, contributes to recognize and understand how individuals influence, and are influenced by CSR.

  • 49.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate responsibility practices among Swedish retailers - contrasting chains and single stores in view of the resource-based view2010Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    Research on corporate social responsibility (CSR) and sustainability is yet limited in regards to retail. A number of studies investigate the occurrence and nature of CSR in retail. However, the scope of retailers included is limited and many studies are descriptive. On account of business model variations in the retail industry, individual stores and store managers face different situations concerning resources and competencies. Presuming that a store’s resource base is related to its CSR strategy and management, this paper aims to investigate if single stores and stores belonging to a chain differ in their CSR practices. Results from a quantitative telephone survey, conducted with 200 Swedish store managers, confirm that individual stores and chain stores do, in many regards, differ in how they practice CSR. The significant differences are interpreted in relation to organizational resources, such as financial and human capital, supply chain control, and administrative tradition. In regards to retailing research, the study supports an expansion of CSR research in retail, from descriptive (what and how?) to exploratory (why?). On a theoretical level, the study supports the basic assumption that organizational factors like governance and accessibility of resources can explain variation in CSR management.

  • 50.
    Blombäck, Anna
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO).
    Wigren-Kristoferson, Caroline
    Lund university, CIRCLE.
    Corporate responsibility practices among Swedish retailers: A resource-based view on differences between chain stores and independent stores2012Inngår i: Nordic Retail Research – Emerging diversity / [ed] J. Hagberg, U. Holmberg, M. Sundström & L. Walter, Göteborg: Bokförlaget BAS, 2012Kapittel i bok, del av antologi (Annet vitenskapelig)
12 1 - 50 of 54
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