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  • 1.
    Blunck, Erskin
    et al.
    Nürtingen-Geislingen University, Germany.
    Gillpatrick, Tom
    Portland State University, Portland, OR, USA.
    Weigert, Verena
    Nürtingen-Geislingen University, Germany.
    Pantelic, Darko
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    A comparison between future German and U.S. decision makers attitudes toward sustainability2016Conference paper (Refereed)
  • 2.
    Deli-Gray, Zsuzsa
    et al.
    ESSCA, Hungary.
    Gillpatrick, Tom
    Portland State University, USA.
    Marusic, Mira
    University of Zagreb, Croatia.
    Pantelic, Darko
    University of Novi Sad, Serbia.
    Kuruvilla, Shelja Jose
    ITM Business School, India.
    Hedonic and functional shopping values and everyday product purchases: Findings from the Indian study2010In: International Journal of Business Insights & Transformation, ISSN 0974-5874, Vol. 4, no 1, p. 65-70Article in journal (Refereed)
    Abstract [en]

    The study aims to identify and analyse the Hedonic buying behaviour of customers in India and to understand the impact of culture on the buying behavior. Previous research has established that hedonism plays a strong role in luxury product purchases but every day product purchases have not been explored for Hedonic content. At the same time, culture also may make a difference in the buying behavior of a customer. An international group conducted a comparative research about the Hedonic, functional, social status, and image content of customers' purchases of six products: coffee, detergents, shampoo, orange juice, cellular phones and wrist watches, and also about the factors that might have an effect on it. This paper reports the results of the survey in India.

  • 3.
    Milovanov, Olja
    et al.
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Pantelic, Darko
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Sakal, Marton
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Impact of social media on consumption patterns: Evidence from Republic of Serbia2014In: Вестник Омского университета, ISSN 1812-3996, no 4, p. 4-13Article in journal (Refereed)
    Abstract [en]

    Social media has gained an increasingly important role in consumer life. Building a permanent social network presence and interacting through online communication have become a very popular and inevitable sphere of modern society. Social networks represent a great platform for gradual emergence and promotion of consumer-brand relationships, where both retailers and consumers participate in the creation of online brand communities. From the marketing perspective consumers all over the world are strongly connected to each other via engagement in online word-of-mouth communication, generating new patterns in brand purchasing processes. Having given that teens and young adults are considered main advocates of this trend, we extrapolated this idea to accessing the student population, with premise that their behavior is more specific to related research question than random sample perspective would be. The intention of the study was to investigate the role and the importance of social media among the student population in the Republic of Serbia, with a special emphasis on their opinions and attitudes towards gathering and using online information about brands. The results should be beneficial for marketing professionals in terms of better understanding consumer behavior, as one of the most complex and unpredictable phenomenon in the time when Internet creates a suitable environment for business success. In the era of social network platforms brands are considered to have their own persona that actively participates in life of customers by responding to communication via social media.

  • 4.
    Pantelic, Darko
    University of Novi Sad, Faculty of Economics Subotica, Serbia.
    Internet as a medium of pharmaceutical companies promotional activities2009In: Management Information Systems, no 1, p. 29-37Article in journal (Refereed)
    Abstract [en]

    Pharmaceuticals market is highly regulated, and it can be stated that prescription (legal or ethical) drugs have a status of substances in controlled circulation. Promotional activities are also under strict legislation, further burdened with ethical consideration and public scrutiny. Internet as liberal and hard to control medium brings entirely new sets of solutions and/or problems to pharmaceuticals market(ers).

  • 5. Pantelic, Darko
    Marketing strategy in pharmaceutical sector: Flaws and improvement possibilities (Experience of Serbian Pharmaceutical Companies)2009In: Strategic Management, ISSN 1821-3448, Vol. 14, no 3, p. 42-53Article in journal (Refereed)
  • 6.
    Pantelic, Darko
    et al.
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Milovanov, Olja
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Zehetner, Andreas
    University of Applied Sciences Upper Austria, Steyr, Austria.
    Building competitiveness through globalization: The impact of consumption convergence2014In: Strategic Management, ISSN 1821-3448, Vol. 19, no 4, p. 58-66Article in journal (Refereed)
    Abstract [en]

    Being a consumer is a learned behavior. As much as consumption patterns are transferred through the process of socialization, especially at younger age, through the dominant influence of the nuclear family, differences in consumer culture are apparent. Attitudes, values and preferences change in early adulthood, stressing the intergenerational gap. We aim to investigate the differences in consumption patterns between members of the same family that belong to different generations, specifically parents-children. We will access theirpreferences towards different groups of products, with the intention of stressing the impact of democratization of information access and globalization as a vehicle of market integrations. The research will cover the product/service groups identified by literature as “cultural product categories”. The impact of globalization will be measured by implementing basic tests of differences on two generational cohorts, searching for preferences towards global versus local products. We will investigate, more closely, the presence of consumer ethnocentrism in different economical conditions (developed vs. developing economy) and between different generations (parents vs. children). Research will be conducted in Serbia and Austria, aiming to discover the behavioral patterns in consumption and their change. Managerial implications are related to creating marketing strategies that respond the best to consumer preferences in different industries, age groups or geographies, especially uncovering consumption convergence, that can exploit economies of scales in production and/or marketing. Interestingly, debate about existence of global culture does not lose its significance and the opinions are polarized regarding the processes that shape the contemporary societies and markets.

  • 7.
    Pantelic, Darko
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pinter, Florian
    University of Applied Sciences Upper Austria, Steyr, Austria.
    Intercultural know-how and understanding: The basis for negotiations with partners from the US2016In: Business Perspectives and Research, ISSN 2278-5337, Vol. 4, no 2, p. 146-160Article in journal (Refereed)
    Abstract [en]

    In the ever-more connected and intertwined world, driven by specialization, economies of scale, and outsourcing, results are obtained through extensive communication and collaboration in international environment. We are witnessing successful complex business endeavors that rely on unobstructed and creative exchange of information and synergy of skills and resources. These processes are accomplished in international environment to a greater extent than ever. This calls for a deeper understanding of intercultural processes and communication for the purpose of achieving business results. This article aims to provide the guidance in negotiating with American partners, based on a number of structured interviews. Attempt was made to link major intercultural theories with practical experience of Austrian companies and individuals working with their United States (US) partners, as well as with self-assessment of a number of American business people. According to the best of our knowledge, there is a shortage of articles that deal with specific features of negotiating with American partners.

  • 8. Pantelic, Darko
    et al.
    Pinter, Florian
    Intercultural know-how and understanding: The basis for negotiations with partners from USA2015In: Cross-cultural business conference 2015: Proceedings / [ed] Margarethe Uberwimmer, Teresa Gangl, Martina Gaisch, Robert Fureder, David Humbarger, Friedrich Bauinger, Hannes Hofstadler, Jorg Kraigher-Krainer, Christian Stadlmann, Pavel Strach, Aachen: Shaker Verlag, 2015, p. 145-160Conference paper (Refereed)
  • 9.
    Pantelic, Darko
    et al.
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Sakal, M.
    Matkovic, P.
    Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing]2014In: Ekonomski Pogledi, ISSN 1450-7951, Vol. 16, no 3, p. 235-250Article in journal (Refereed)
    Abstract [en]

    The article looks into the fundamental principles of Web 2.0, on which social media are based. In addition, an overview is provided of the results of selected studies of the opinions of B2B organisations on the use of social media. The article's main objective is to acquaint marketers on B2B markets with the logic and advantages of using social media as a modern-day tool for interaction with the target market.

  • 10.
    Pantelic, Darko
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sakal, M.
    University of Novi Sad, Faculty of Economics Subotica, Serbia.
    Zehetner, A.
    University of Applied Sciences Upper Austria, School of Management, Steyr, Austria.
    Marketing and sustainability from the perspective of future decision makers2016In: South African Journal of Business Management, ISSN 2078-5585, E-ISSN 2078-5976, Vol. 47, no 1, p. 37-47Article in journal (Refereed)
    Abstract [en]

    Contemporary research on sustainability is fragmented between multiple disciplines and areas, with on-going debates about methodological as well as practical issues. The core value of sustainability is embedded in the long-term maintenance of quality of life and contains environmental, economic and social components. Business organizations have a substantial responsibility for preserving the quality of life for future generations, as a result of the role they play in transforming natural and societal resources into goods and services. The marketing function is a major force in strategic decision-making in contemporary organizations. With its arsenal of tools for influencing (managing) consumption patterns, marketing must take responsibility for sustainable behaviour of both organizations and consumers. This article discusses the role of marketing in facilitating sustainable behaviour. Contemporary marketing education may not prepare students to use marketing’s influence to support sustainability. This study, using senior level Marketing students, assesses the perceptions,opinions and attitudes towards sustainability at three different universities in Austria, Portugal and Serbia. These students represent future decision makers shaping marketing and business strategies. The results of this research inform the marketing academic community about its ability to build contemporary curricula, as well as marketing professionals who seek justification for sustainable marketing strategies. Business schools, in their role of educators, should assume more active role in shaping students’ attitudes towards sustainability.

  • 11.
    Pantelic, Darko
    et al.
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Sakal, Marton
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Studying business administration: There and here2014In: Вестник Омского университета, ISSN 1812-3996, no 2, p. 12-19Article in journal (Refereed)
    Abstract [en]

    National competitiveness is an important concept that reflects in economic strength and place on the world markets. Among numerous competitiveness indicators educational system is certainly one that builds competitive fundamental in creating proactive, efficient and effective workforce. Business schools certainly carry significant burden of responsibility for educating future generations of managers. Business schools enjoy great popularity around the work, with significant number of students that wish to enroll. Popularity is influencing structure of candidates that enroll in to business schools, as well as having negative impact on quality of educational process, since professor have limited ability to work with larger groups. However, ability of business schools to generate enrollments, and revenues, is further fueling the trend. Second significant source of quality deterioration are criterions for faculty promotion: publishing and student evaluations. Publishing is removing focus and time from educational activities, and good evaluations are resulting from having mild grading criterions and reducing academic pressure to students. These two dangerous trends are documented in literature, and hit developed countries (i.e. USA) and developing ones (i.e. Serbia). Today’s economies function under extreme competitive pressure and in ever-increasing international exposure. Product and services transcend borders easier than ever bring completely new perspective on the issue of quality of education and competitiveness. Quality assessment of (business) schools can no longer be measured in national borders. This article is trying to offer frame of reference for improving business education, which is just partly a question of national competitiveness, and partly competitiveness of business schools themselves, and their ability to attract future generation of students.

  • 12.
    Pantelic, Darko
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sakal, Marton
    University of Novi Sad.
    Raković, Lazar
    University of Novi Sad.
    Pharmaceutical industry’s web 2.0 initiatives in the new communication landscape2016In: Ekonomika Preduzeca, ISSN 0353-443X, no 3-4, p. 289-300Article in journal (Refereed)
    Abstract [en]

    Pharmaceutical companies function in complex, heavily regulated markets characterized by declining access to physicians, limited customer loyalty, downward pricing pressure and low levels of public trust. The communication with key influencers requires above-average creativity and knowledge, and old, analogue patterns of communication in the new digital world are not an effective option anymore. Building on the fundamental ideas of Web 2.0, this paper deals with Web 2.0-oriented solutions for pharmaceutical companies. New communication landscape requires pharmaceutical companies to rethink the communication logic, which will help them to reach out to key influencers.

  • 13.
    Pantelic, Darko
    et al.
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Sengleitner, Viktoria
    University of Applied Sciences Upper Austria, School of Management, Steyr, Austria.
    Use of the Backhaus model in marketing and sales-force management as a predictor of B2B buying behavior2014In: Ekonomski Pogledi, ISSN 1450-7951, Vol. 16, no 4, p. 111-124Article in journal (Refereed)
    Abstract [en]

    Contemporary business landscape is depicted by dominant orientation towards the economy of scale, specialization and increased dependency on building strong and long-term relationship with plethora of buyers in highly competitive markets. Marketing and sales managers are placing more emphasis on building effective sales force, while theorists and practitioners are searching for models to provide guidance for this process. This paper examines the organizational buying process of business to business (B2B) companies through framework developed by Backhaus and model proposed by Hutt and Speh. Empirical qualitative research, on the sample of Austrian companies, is conducted in order to identify main differences in purchasing processes between model and real life, and to identify the most critical processes from perspective of the buying organizations. Finally we developed suggestions for the marketing and sales side regarding what issues and steps need to be addressed in order to successfully start and develop relationship with B2B customers.

  • 14.
    Pantelic, Darko
    et al.
    University of Novi Sad, Faculty of Economics Subotica, Serbia.
    Zehetner, Andreas
    Upper Austria University of Applied Sciences, Austria.
    Enders, Jeanne
    Portland State University, School of Business Administration, USA.
    Barbača, Domagoja Buljan
    University of Split, Croatia.
    Overcoming future crises: Quality of education in business schools as a predecessor of competitiveness2012In: Strategic Management, ISSN 1821-3448, Vol. 17, no 2, p. 3-12Article in journal (Refereed)
    Abstract [en]

    The 2008 crisis was not the first one, and certainly will be not the last one. Substantial differences regarding a country’s competitiveness influence the ability to overcome economic downturns. National competitiveness represents a complex phenomenon, out of which one major criterion is intellectual capital and education. The authors investigate the issue of quality of education, particularly in business schools, as a major predecessor of business success. This can be further aggregated towards the general ability of a national economy to function in time of crises and, as much as possible, protect resources and its potentials. Senior year students from four business schools in Austria, Croatia, Serbia and USA were approached in an attempt to link their perception of educational quality, international exposure and perception of competitiveness with their optimism/pessimism related to the ability to compete in global markets, as well as employment expectations and the general availability of opportunities for young, educated people. The Global Competitiveness Report, by the World Economic Forum, was used as a benchmark in measuring respective countries’ position in the global marketplace. Weaker economies show less satisfaction with educational quality and feel less competent than their peers in more developed nations, entering into spiral of pessimism, followed by high brain-drain, thus further eroding intellectual capital and potential for development and business success. Policymakers and business school management should put strategic emphasis in building quality of (business) education as a source of competitive advantage and ability to overcome any future economic downturn.

  • 15.
    Sakal, Marton
    et al.
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Pantelic, Darko
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    Raković, Lazar
    University of Novi Sad, Faculty of Economics, Subotica, Serbia.
    The implementation, represented and mental models of business software in the context of bridging the gap between research and design2014In: Вестник Омского университета, ISSN 1812-3996, no 2, p. 20-25Article in journal (Refereed)
    Abstract [en]

    The worldwide omnipresence and significant impact of digital products on a substantial number of complex variables of business community and everyday life by no means render the software development projects less risky endeavour. Starting from the significance of the behavioural dimension of software products for corporate purposes, based substantially on the research conducted by Cooper and Reimann, this article adopts a theoretical aspect in considering the relation between the implementation model, represented model and mental models of business software, as well as in overcoming the gap between research and design.

  • 16.
    Sakal, Marton
    et al.
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Raković, Lazar
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Pantelic, Darko
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Errors in user developed applications2014In: Strategic Management, ISSN 1821-3448, Vol. 19, no 1, p. 35-41Article in journal (Refereed)
    Abstract [en]

    Volatile market and legislative conditions impose constant changes on business processes, also demanding a change in the requirements set before information systems. As a solution to a situation in which the existing information systems cannot reach an adequate level of quality to keep up with the changes set up before them, user developed applications emerge, which are often developed in spreadsheet programs. Without questioning the benefits and utility of user developed applications in spreadsheet programs, practical experience nevertheless testifies to the consequences of errors in the development. The aim of this article is to give specific examples which draw attention to the seriousness of this issue and the need to introduce a framework for building and using user developed applications in spreadsheet programs.

  • 17.
    Vasiljev, Stevan
    et al.
    University of Novi Sad, Faculty of Economics Subotica, Serbia.
    Pantelic, Darko
    University of Novi Sad, Faculty of Economics in Subotica, Serbia.
    Pharmaceutical Market(ing): Theory and reality2010In: Theory, Methodology, Practice, ISSN 1589-3413, Vol. 6, no 2, p. 85-91Article in journal (Refereed)
    Abstract [en]

    The pharmaceutical market represents one of the most dynamic and controversial markets. Its specific features are rooted in the specific nature of its products and in the complex interests of the main constituents of market demand. Finding ways to improve marketing practice in the pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing it with on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential for abuse and harm, as well as a high level of public scrutiny make pharmaceuticals one of the most challenging practices.

1 - 17 of 17
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