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  • 1.
    Radon, Anita
    et al.
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Johansson, Pia
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Sundström, Malin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Alm, Håkan
    Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
    Behre, Martin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Göbel, Hannes
    Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
    Hallqvist, Carina
    Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
    Hernandez, Niina
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Hjelm-Lidholm, Sara
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    König, Rikard
    Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
    Lindberg, Ulla
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Löfström, Tuwe
    Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
    Sundell, Håkan
    Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT.
    Wallström, Stavroula
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    What happens when retail meets research?: Special session2016Conference paper (Other academic)
    Abstract [en]

    special session Information

    We are witnessing the beginning of a seismic shift in retail due to digitalization. However, what is meant by digitalization is less clear. Sometimes it is understood as means for automatization and sometimes it is regarded as equal to e-commerce. Sometimes digitalization is considered being both automatization and e-commerce trough new technology. In recent years there has been an increase in Internet and mobile devise usage within the retail sector and e-commerce is growing, encompassing both large and small retailers. Digital tools such as, new applications are developing rapidly in order to search for information about products based on price, health, environmental and ethical considerations, and also to facilitate payments. Also the fixed store settings are changing due to digitalization and at an overall level; digitalization will lead to existing business models being reviewed, challenged and ultimately changed. More specifically, digitalization has consequences for all parts of the physical stores including customer interface, knowledge creation, sustainability performance and logistics. As with all major shifts, digitalization comprises both opportunities and challenges for retail firms and employees, and these needs to be empirically studied and systematically analysed. The Swedish Institute for Innovative Retailing at University of Borås is a research centre with the aim of identifying and analysing emerging trends that digitalization brings for the retail industry.

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