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  • 1.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Consumer-led innovation in social media advertising formats2016Conference paper (Refereed)
    Abstract [en]

    On Instagram, Twitter, Facebook, and weblogs, consumer activity is increasingly institutionalized, guarded by rules and norms. Consumers take on tasks previously performed by trained media workers, but they also create new activities, emerging as a new breed of media workers, institutionalizing new fields of the media and advertising industries and their associated practices (Dolbec and Fischer 2015). It has been described how amateur workers develop new ethical norms and rules for publishing, by taking journalistic/editorial decisions on what content to publish and how, within their new institutional domain (Abidin & Ots, 2015).

     

    This paper is focused on a specific group of stakeholders – everyday Internet users who manufacture themselves into a new form of social media microcelebrity known as the ‘Influencer’ (Abidin 2015). Since 2005, many young women have taken to social media to craft ‘microcelebrity personas’ as a career – “a new style of online performance that involves people ‘amping up’ their popularity over the Web using technologies like video, blogs and social networking sites” (Senft 2008: 25). In their most basic capacity, Influencers produce advertorials on blogs and social media platforms in exchange for payment or sponsored products and services (Abidin 2015). Owing to their power to shape purchase decisions, their clients have progressed from small home businesses to bluechip companies including Canon, Gucci, and KLM. Until recently, the most effective advertorials are those that are seamlessly woven into the daily narratives Influencers publish on their blogs and social media, such that readers are unable to tell apart ‘paid opinions’ from ‘unpaid’ sentiments (Abidin 2014). However, along with the maturity of the field, there is a gradual standardization of new advertising formats.

     

    The conducted study explores how semi-professional microcelebrity Influencers create advertising market innovations. Researchers have previously described how consumer fans help firms innovate (e.g. Füller et al 2008), and how fan cultures celebrate their favourite brands by creating their own advertisements (Muniz & Schau 2005; for overview see Ots & Hartmann 2015). This paper takes a slightly different approach – rather than seeing consumers as co-creators, it demonstrates how new actors outside the traditional media and advertising industries, make innovations that compete with the incumbents. We focus on these vernacular advertising innovations in the age of social media, and seek to understand how Influencers orientate towards a youth market in the saturated, visually dominated attention economy of Instagram. The findings include a typology of innovative advertising formats emerging outside the traditional media companies, along with their associated publishing rules as defined by the semi-professional Influencers.

     

    The data draws on a larger study of social media Influencers in Singapore since mid-2010, including over a year of intensive participant observation conducted with these Influencers in the flesh in the capacity of various roles. These interactions and observations were archived in extensively detailed field diaries. 120 personal interviews were conducted with Influencers, Influencer management agencies, (prospective) clients, readers, and friends and family of Influencers between December 2011 and July 2013. Social media content from blogs, Twitter, Facebook, Instagram, YouTube, AskFM, and popular public forums was archived until December 2015. Fieldwork entailed continued interaction with other actors involved in the Influencers’ social milieu, including their peers, backend production management, sponsors and advertisers, and readers. As such, although the data is drawn mainly from the textual and visual content of publically accessed blogs and associated social media platforms including Instagram, Twitter, and Facebook, the analysis is highly contextualised and shaped by long-term ethnographic work among these Influencers. 

  • 2.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Influencers Tell All?: Unravelling Authenticity and Credibility in a Brand Scandal2016In: Blurring the lines: Market-driven and democracy-driven freedom of expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Nordicom, 2016, p. 153-161Chapter in book (Other academic)
    Abstract [en]

    This chapter discusses the emerging practices of social media Influencers. In focus are six influential Instagram Influencers who were ‘exposed’ for involving themselves in campaigns aiming to discredit telecommunications providers in Singapore. In the absence of enforced legal boundaries and industry norms regarding advertising formats and advertising ethics, brand scandals are frequent, causing concern among regulators, brand managers, and platform owners. When starting to accommodate commercial brands and contents in social media posts, Influencers are constantly at risk of breaching their contract of trust with their followers. The case study shows how Influencers, followers, and eventually also the brand clients, are sensitive to what they experience as deceptive and unethical behaviours that will put normative pressures onto the Influencers to conform to certain ethical standards.

  • 3.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram2016Conference paper (Refereed)
  • 4.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce2015Conference paper (Refereed)
    Abstract [en]

    The new "liquid" media environment involves a range of new professions, practices and practitioners (Deuze 2011). Based on a rich ethnographic study containing personal interviews and participant observation, this paper looks at semi-professional Influencers in the social media marketing industry and asks how these new branding professions and their practices emerge and institutionalize. Specifically, the material draws on data collected between 2011 and 2015 among women Influencers in the ‘lifestyle’ genre in Singapore who advertise products and services in the industry verticals of Fashion, Beauty, and Electronic goods on blogs, Twitter, and Instagram.

  • 5.
    Achtenhagen, Leona
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Melesko, Stefan
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Upholding the 4th estate—exploring the corporate governance of the media ownership form of business foundations2018In: JMM - The International Journal on Media Management, ISSN 1424-1277, E-ISSN 1424-1250, Vol. 20, no 2, p. 129-150Article in journal (Refereed)
    Abstract [en]

    Whereas media ownership issues have interested scholars for decades, research has largely ignored the implications of specific ownership forms on the corporate governance of media companies, that is, how these companies are directed and controlled. This article attempts to address this gap by exploring the corporate governance of the ownership form of business foundations—a type of ownership that is increasing in different countries around the world. We analyze the corporate governance of three business foundations in the Swedish newspaper sector that together hold 26% of the market and outperform their industry peers. The control function, which is at the heart of corporate governance, is typically performed by companies’ owners. However, foundations do not have a physical person as owner; thus, this control function is replaced by the foundation’s charter, which stipulates the aim of the foundation’s business activities. When steered by professional top management, the charter’s long-term orientation facilitates the careful implementation of strategic directions without short-term performance pressures. We conclude the article by outlining several advantages and disadvantages of this ownership form for the media industry. 

  • 6.
    Barry, Daved
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Caccamo, Marta
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Markowska, Magdalena
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
    Alterities and Innovation: Conjectures from Haute Cuisine2017Conference paper (Refereed)
  • 7.
    Berglez, Peter
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olausson, Ulrika
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    What is Sustainable Journalism?: An introduction2017In: What Is Sustainable Journalism?: Integrating the Environmental, Social, and Economic Challenges of Journalism, Peter Lang Publishing Group, 2017, p. 11-26Chapter in book (Other academic)
    Abstract [en]

    This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, Our Common Future, the report from the UN World Commission on Environment and Development (also known as the Brundtland Report), pointed out economic growth, environmental protection and social equality as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be balanced and reconciled. Economic growth is in this sense necessary for a developing world, but a one-sided focus on economy will eventually lead to a world that is both socially and environmentally poorer. Obviously, the issue of sustainability has not been absent from the field of journalism research; on the contrary, there is plenty of research focusing on journalism and environmental sustainability (e.g., climate change, fracking, renewables, etc.), social sustainability (e.g., democratic and political participation, poverty, inequality), and economic sustainability (e.g., ownership, commercialization, business models). However, where journalism studies traditionally treat these three aspects of sustainability disjointedly, this book attempts to pull them closer together and integrally approach sustainable development in its environmental, social and economic sense.

    The book departs from the premise that journalism has a role to play in global sustainable development—to inform, investigate and to educate in ways that reconcile the three pillars. It also raises questions about the internal sustainability of journalism itself, asking how its rampant need for economically sustainable business models can possibly be negotiated with its social and environmental obligations and impacts. In this way, the concept of sustainable journalism interlinks two current sustainability challenges that are of great theoretical relevance and in urgent need of empirical research.

  • 8.
    Berglez, Peter
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olausson, UlrikaJönköping University, School of Education and Communication, HLK, Media and Communication Studies.Ots, MartJönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    What Is Sustainable Journalism?: Integrating the Environmental, Social, and Economic Challenges of Journalism2017Collection (editor) (Other academic)
    Abstract [en]

    This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, the Brundtland Report pointed out economic growth, social equality and environmental protection as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be reconciled. However, usually, scholars interested in the business crisis of the media industry tend to leave the social and environmental dimensions of journalism aside, and vice versa. What Is Sustainable Journalism? is the first book that discusses and examines the economic, social and environmental challenges of professional journalism simultaneously. This unique book and fresh contribution to the discussion of the future of journalism assembles international expertise in all three fields, arguing for the necessity of integral research perspectives and for sustainable journalism as the key to long-term survival of professional journalism. The book is relevant for scholars and master’s students in media economy, media and communication, and environmental communication.

  • 9.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Holmberg, Ulrika
    Göteborgs universitet, Sweden.
    Jafari, Hamid
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.
    Hartmann, Benjamin
    Göteborgs universitet, Sweden.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster2017Report (Other academic)
    Abstract [sv]

    Denna rapport är en sammanfattning av forskningsprojektet ”Medialiserad shopping”. Utgångspunkten har varit ett intresse för hur digital teknik i allmänhet, och smarta telefoner i synnerhet, påverkar shopping i butik. De senaste tjugo åren har vi upplevt hur e-handelssektorn genomgått en kontinuerlig expansion och hur en allt större del av våra inköp kommit att göras online. Samtidigt hade vi inför projektet en känsla av att kunskapen om matvarubutiker och deras relation till den nya digitala tekniken var otillräcklig – i synnerhet som användandet av smarta telefoner i praktiken innebär att konsumenter tar med sig sina egna datorer till butiken och på så sätt skapar en köpupplevelse som på samma gång är fysisk och digital. Hur påverkar detta oss konsumenter och vårt sätt att handla?

    För detaljhandelns del så ligger ännu så länge utvecklingen av shoppingappar, användande av platsbaserad teknik, individualisering och digitala tjänster i butik i sin linda. Vi har bara påbörjat utforskandet av hur shoppingupplevelsen i butik kan berikas och förädlas med hjälp av digital teknik.

    Inom ramen för detta projekt har vi under de gångna två åren utfört ett antal studier på en rad olika platser, och denna rapport sammanfattar och presenterar några av de viktigaste resultaten från vårt arbete. Vi är givetvis mycket tacksamma gentemot alla de som hjälpt oss längs vägen och vill passa på att tacka Handelsrådet (Andreas Hedlund, Lena Strålsjö och Jenny Dahlerus), deltagande företag, sponsorer och deltagare i referensgrupper.

  • 10.
    Dumont, G.
    et al.
    Emlyon business School, OCE Research Center, Ecully, France.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Social dynamics and stakeholder relationships in personal branding2020In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 106, p. 118-128Article in journal (Refereed)
    Abstract [en]

    Personal branding is a rapidly growing phenomenon taking place in multistakeholder ecosystems. This article builds on ethnographic fieldwork from the rock-climbing industry in the US and Europe to show how stakeholders enable and shape the personal branding practices of professional climbers. Findings demonstrate that personal branding is a highly social practice wherein stakeholders provide three types of resources to elaborate personal brands: material resources, informational resources, and symbolic resources. In addition, six main conventions guiding stakeholders' relationships and enabling resource transfer are then identified and theorized. Finally, these findings are built upon to suggest a framework to analyze stakeholder cooperation in personal branding.

  • 11. Dumont, Guillaume
    et al.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Self-branding as collaborative labor: Brand management and networks of cooperation2017Conference paper (Refereed)
  • 12.
    Feng, Songming
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit2018In: Journal of Interactive Advertising, ISSN 1525-2019, E-ISSN 1525-2019, Vol. 18, no 2, p. 148-161Article in journal (Refereed)
    Abstract [en]

    Whereas the production-side of advertising has interested scholars for decades, research has focused primarily on isolated agency practices and interactions with clients. There has been limited discussion of how an ad agency coordinates and connects multiple activities and relationships, and how the agency setup has evolved over time. This question has become particularly interesting in the age of digitization, in which new forms of advertising require new ways of organizing production. In a case study of Forbes’s BrandVoice unit, this paper specifically examines native advertising production via the business model lens, illustrating how BrandVoice consciously borrows production logics from journalism and distribution practices of platform economies. This study contributes to the understanding of the morphing of advertising production and agency work in the digital economy.

  • 13.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Jafari, Hamid
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments2014Conference paper (Refereed)
  • 14.
    Hartmann, Benjamin J.
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Ots, Mart
    Jönköping University, School of Education and Communication. Jönköping University, School of Education and Communication, HLK, Media and communication science.
    What The Heck Is A Mash-Up?: Consumer Generated Media, Value Creation And Resource Integration2010In: 39th EMAC Conference Proceedings: The Six Senses: The Essentials of Marketing / [ed] Suzanne C Beckmann, Torsten Ringberg, Thomas Ritter, Copenhagen: CBS Library , 2010Conference paper (Refereed)
    Abstract [en]

    This paper aims to elucidate the phenomenon of online Mash-Up as one type of consumer generated media (CGM). This phenomenon provides a suitable context for theorizing onthe changing nature of production and consumption and an emerging resource-based view on consumption. Based on netnographic inquiries we contribute a first systematic assessment and categorization of the phenomenon for further study of CGM and value creation in media spheres. We propose three types of Mash-Up and introduce the notion of Mash-Into clarify the difference between combinatorial and compositional logics. The paper concludes with a discussion and future research agenda.

  • 15.
    Jafari, Hamid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Hartmann, Benjamin
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Mobile Media and In-Store Shopping Experiences: Profiling App Usage in Food Retailing2014In: Shopper marketing & pricing conference proceedings: May 8-10, 2014, Stockholm school of economics, Stockholm: Stockholm school of economics , 2014, p. 68-69Conference paper (Refereed)
  • 16.
    Jafari, Hamid
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Omni-Channel Innovation in Grocery Retailing: The Drivers of Mobile Shopping2016Conference paper (Refereed)
  • 17.
    Jafari, Hamid
    et al.
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Road to Omni-Channel – The Drivers of Shopping Apps in Grocery Retailing2016In: The store and the Internet of Things: retail operations, marketing and beyond, Toulouse, 2016, p. 126-129Conference paper (Refereed)
  • 18.
    Krumsvik, Arne H.
    et al.
    Oslo and Akershus University College of Applied Sciences.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    What is Nordic Media Business Research?2016In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 1, p. 8-11Article in journal (Other academic)
    Abstract [en]

    Media business research has been growing rapidly in the Nordic region. In a highly internationalised field of research, is there a line of enquiry that is distinctively Nordic? Through an analysis of papers and articles presented at NordMedia or published in the two major journals, we summarize the main methodological, theoretical, and empirical characteristics of the Nordic contribution to the field.

  • 19.
    Lopez-Vega, Henry
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    How do digital capabilities change institutionalised professionalpractices? A response from Swedish media companies2019Conference paper (Refereed)
    Abstract [en]

    For over two centuries, technology has reshaped professional work. In most cases, these changes were positive as they have created new areas of work for professions and destroyed relatively few. Recently, however, technological change i.e. digitalization has also negatively impacted professionals with numerous professions, such as journalist, doctors, accountants. While research has extensively focused on digital technologies, per se, research has ignored its effect on the agents implementing technologies i.e. professionals. We suggest that organizing digitalization involves not only recombining physical and digital technologies but also reconstructing institutional professions. We use a comparative case study of two of the oldest Swedish newspaper companies to present: 1) two paths to build digital capabilities i.e. building digital capabilities or acquiring digital capabilities and 2) detail a change in the professional practices. Our results portray how digitalization changed professionals from doing occupational tasks to build collaborative relations with other professions.

  • 20.
    Lucchi, Nicola
    et al.
    Jönköping University, Jönköping International Business School.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ohlsson, Jonas
    University of Gothenburg, Sweden.
    Market Structure and Innovation Policies in Sweden2017In: Innovation Policies in the European News and Media Industry: A Comparative Study / [ed] Hans van Kranenburg, Cham: Springer, 2017, p. 191-205Chapter in book (Refereed)
    Abstract [en]

    The chapter explores the regulatory framework and the types of media innovation policies formulated and implemented in Sweden. In particular, the country's analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. 

  • 21.
    Norbäck, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    “A game with no winners - The policing of Commercial Local Radio in Sweden”2005In: European Academy of Management Conference, 2005Conference paper (Refereed)
  • 22.
    Norbäck, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    A Game With No Winners: The Policing of Commercial Local Radio in Sweden2005In: Radio in the World: Papers from the 2005 Melbourne Radio Conference, Melbourne: RMIT Publishing , 2005, p. 160-171Chapter in book (Other academic)
  • 23.
    Norbäck, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    One format fits all: The development of the commercial radio in the nordic countries2007In: Mönster i nordisk medieutveckling, Jönköping: Högskolan för lärande och kommunikation (HLK) , 2007, p. 77-104Chapter in book (Other (popular science, discussion, etc.))
  • 24.
    Norbäck, Maria
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Hang, Min
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Dominance over Swedish Advertising Expenditures: Changes in a Crucial Media Resource 1980-20032004Report (Other academic)
  • 25.
    Nord, Lars
    et al.
    Institutionen för medie- och kommunikationsvetenskap, Mittuniversitetet, Sundsvall, Sverige .
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University.
    Politiken och journalistiken2019In: På väg mot medievärlden 2030: Journalistikens villkor och utmaningar / [ed] Gunnar Nygren & Ingela Wadbring, Lund: Studentlitteratur AB, 2019, 6, p. 53-74Chapter in book (Refereed)
  • 26.
    Nord, Lars
    et al.
    Mittuniversitetet.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Strömbäck, Jesper
    Mittuniversitetet.
    Wadbring, Ingela
    Mittuniversitetet.
    Weibull, Lennart
    Göteborgs universitet.
    Stoppa ökande medieklyfta för vår demokratis skull2014In: Dagens Nyheter, no 10 okt.Article in journal (Other (popular science, discussion, etc.))
  • 27.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    2013 - betalväggarnas år2013In: Dagspressens ekonomi 2012 / [ed] Enström, O. & Ohlsson, J., Stockholm: Presstödsnämnden , 2013, p. 4-6Chapter in book (Other academic)
  • 28.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Analys: Tvåtidningsorterna2011In: Dagspressens ekonomi 2010 / [ed] Karl Erik Gustafsson, Jonas Ohlsson, Kajsa Rohdin och Per Sandén, Stockholm: Presstödsnämnden (Swedish Press Subsidies Council) , 2011, p. 6-9Chapter in book (Other (popular science, discussion, etc.))
  • 29.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Betalmodeller2014In: MedieSverige 2014: Statistik och analys / [ed] Ulla Carlsson & Ulrika Facht, Göteborg: Nordicom, 2014, p. 65-68Chapter in book (Other academic)
  • 30.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Beyond audience segmentation: Are large retailers better suited than traditional media to serve advertisers' needs?2009Conference paper (Refereed)
    Abstract [en]

    Media firms create value by attracting and aggregating audiences that are relevant and actionable for advertisers. Traditionally, these mass audiences are measured and sold in demographic chunks. Such measurement practices and standards support comparability between media but remain on the other hand largely unsuitable for explaining the patterns of behavior that advertisers ultimately want to influence. From this perspective traditional media do surprisingly little to refine, repackage and enhance the value, flexibility and versatility of their audiences. An important challenge for audience measurement researchers and professionals has therefore been to build a connection between what media we consume and what products we purchase that is more reliable than purely demographic segmenting. Through a case study of Sweden’s largest retailer ICA this paper illustrates how proprietary channels of communication are apt to seamlessly translate marketing target groups to communication target group. Commercialization of this capability puts retail firm ICA in direct competition with traditional mass media for suppliers’ advertising budgets.

  • 31.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Competition and collaboration between Swedish newspapers: Overview and case study of a restructuring market2011Conference paper (Refereed)
  • 32.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition2012In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 9, no 2, p. 43-63Article in journal (Refereed)
    Abstract [en]

    A wave of mergers has reshaped the Swedish newspaper market over the past decade. Competition has been gradually replaced with collaboration, block-building and alliances. In 11 out of 15 cities with more than one daily newspaper, a single owner controls the entire market. Based a mail survey and a short case study, this paper asks how newspapers on these markets balance professional areas of competition and collaboration, without compromising strategic differentiation, customer confidence and journalistic independence.

  • 33.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Efficient servants of pluralism or marginalized media policy tools?: The case of Swedish Press Subsidies2009In: Journal of Communication Inquiry, ISSN 0196-8599, E-ISSN 1552-4612, Vol. 33, no 4, p. 376-392Article in journal (Refereed)
    Abstract [en]

    For more than 30 years, Sweden’s media policy has relied on positive incentives to promote diversity. That is, competition law has rarely been used to prevent dominant newspapers from acquiring smaller ones, but rather press subsidies have been used to increase survival rates and promote independence among the latter. Internationally, the broad trend toward concentration in newspaper markets has been of concern to policy makers, and the Swedish model has attracted considerable interest as a possible path to a more heterogeneous media landscape. However, over the last decade, ownership distribution on the newspaper market has started to change at an accelerating pace, and Swedish media policy stands at a crossroad to increase reliance on subsidies or to make way for something new. The arising questions regarding how to reshape media policy have several parallels to the ongoing international debate. This case study explores the performance of subsidies from the perspective of pluralism and discusses alternative political responses and future policy directions.

  • 34.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    European press incentives2010In: Public Policies and Management of the Regional Press: Políticas Públicas e Gestão da Imprensa Regional / [ed] Paolo Faustino, Lisbon: Media XXI , 2010Chapter in book (Other academic)
  • 35.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Is there such a thing as a Nordic Media Policy?2015Conference paper (Refereed)
  • 36.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Journal of Media Business Studies: Perspectives on joining an academic publisher2015In: Nordicom Information, ISSN 0349-5949, Vol. 37, no 3-4, p. 117-120Article in journal (Other academic)
  • 37.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Media and Brands: New Ground to Explore2008In: Media Brands and Branding, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008, p. 1-10Chapter in book (Other academic)
  • 38.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Media Brands and Branding2008Collection (editor) (Other academic)
    Abstract [en]

    Strong brands are necessary in media because technology has increased thenumber of content providers and made it possible for many more competitors toseek the attention and loyalty of audiences and advertisers. Brands are crucialin separating media companies and their products from those of competitors,in creating continuity of quality and service across extended product lines, andin helping develop strong bonds with consumers.

    This book discusses communicative tactics and the building of media brandequity, focuses on strategic aspects and brands as vehicles for business expansion,and investigates issues of media brands on advertising markets.

    The book contributes to the wider understanding of brand-related issues facingboth practitioners and academics. Brand management has become an importantmanagerial task and researchers are challenged to uncover the implications ofthis for media firms, consumers, and society at large.

  • 39.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Media Consumer Brand Equity: Implications for advertising media planning2008In: Media Brands and Branding, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008, p. 95-112Chapter in book (Other (popular science, discussion, etc.))
  • 40.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Mediernas ekonomiska villkor2012In: Medierna och demokratin / [ed] Lars Nord & Jesper Strömbäck, Lund: Studentlitteratur, 2012, 2, p. 117-147Chapter in book (Other academic)
  • 41.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Newspaper acquisitions and Swedish media policy: past, present and future2008In: Symposium on media mergers and media concentration: industry and public perspectives, 2008Conference paper (Refereed)
  • 42.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Newspaper Acquisitions and Swedish Media Policy: The Past, The Present and The Future2010In: Media Mergers and The Defence of Pluralism / [ed] Olof Hultén, Sune Tjärnström & Stefan Melesko, Göteborg: Nordicom , 2010, p. 115-132Chapter in book (Other academic)
  • 43.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Non-professional content creation, social media influencers and online consumer culture2016Conference paper (Refereed)
  • 44.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Out of control?: Media branding in times of social and participatory media consumption2011In: Between authenticity and image: Managing media brands in a transforming landscape, 2011Conference paper (Refereed)
  • 45.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Strategic Direction and Control of Portfolios: Can Standard Models Create Cross-Media Benefits?2005In: Media Product Portfolios: Issues in Management of Multiple Products and Services, Mahwah, N.J.: Lawrence Erlbaum , 2005, p. 167-190Chapter in book (Other (popular science, discussion, etc.))
  • 46.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Strukturaffärer och samarbeten på tvåtidningsorter2006In: Mångfald och Räckvidd: Slutbetänkande av Presskommittén 2004, Stockholm: Fritzes , 2006, p. 545-624Chapter in book (Other (popular science, discussion, etc.))
  • 47.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Sweden: State Support to Newspapers in Transition2014In: State Aid for Newspapers: Theories, Cases, Actions / [ed] Paul Murschetz, Berlin Heidelberg: Springer, 2014, 2, p. 307-322Chapter in book (Refereed)
  • 48.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Teaching digital media in a business school environment2016Conference paper (Refereed)
  • 49.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Teorier om mediernas ekonomiska strategier2015In: Handbok i journalistikforskning / [ed] Michael Karlsson, Jesper Strömbäck, Lund: Studentlitteratur AB, 2015, 1, p. 169-185Chapter in book (Refereed)
  • 50.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Teorier om mediernas ekonomiska strategier2019In: Handbok i Journalistikforskning / [ed] Michael Karlsson & Jesper Strömbäck, Lund: Studentlitteratur AB, 2019, 2, p. 145-156Chapter in book (Refereed)
12 1 - 50 of 90
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