Change search
Refine search result
12 1 - 50 of 83
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Andersson, Martin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Fredriksson, Martin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Open or Delete: Decision-makers’ Attitudes Toward E-mail Marketing Messages2014In: Advances in Social Sciences Research Journal, ISSN 2055-0286, Vol. 1, no 3, p. 133-144Article in journal (Refereed)
    Abstract [en]

    Organisations make use of e-mail marketing messages, with Swedish companies spending SEK40 million on this form of marketing communication. The purpose of this paper was to examine the attitudes of decision-makers in the Swedish manufacturing industry regarding e-mail marketing messages received.

    The authors used a quantitative research approach with an online-survey in order to collect the necessary data. The population was decision-makers within the manufacturing industry in Sweden and 1 777 responses from decision-makers were received and analysed.

    The majority of decision-makers tend to have negative attitudes toward e-mail marketing messages. Differences in attitudes exist between those of different ages and positions within companies. While respondents indicated that they check their e-mail frequently, no significant differences in attitudes to e-mail marketing messages could be identified. Marketers can attempt to improve attitudes among recipients by building relationships with the recipients prior to sending e-mail marketing messages, and paying attention to the layout and content of the e-mails.

    Download full text (pdf)
    fulltext
  • 2.
    Angelakis, A.
    et al.
    Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria.
    Inwinkl, P.
    Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa.
    Ozturkcan, S.
    School of Business and Economics, Linnaeus University, Växjö, Sweden.
    Zelenajova, A.
    Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria.
    Rozkopal, V.
    Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria.
    Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts2023In: Studies in Higher Education, ISSN 0307-5079, E-ISSN 1470-174XArticle in journal (Refereed)
    Abstract [en]

    This study examined the communication styles of rectors and vice-rectors of German public universities during the COVID-19 pandemic to explore the influence of gender on leadership communication. We collected data from social media and university websites; and analysed the language used to identify transformational, transactional, and servant leadership styles. Our results showed that female leaders demonstrated more positive communication than men and a stronger preference for transformational leadership, while male leaders tended to use a transactional style. Additionally, we found that both male and female leaders exhibited a high degree of empathetic concern for their stakeholders, contributing to the overall positive tone of communication. These findings suggest that gender may play a role in how university leaders communicate during times of crisis, highlighting the importance of inclusive and compassionate leadership in higher education.

  • 3.
    Arnaud, Alexandre
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Kollman, Alexandra
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Generation Y: The Development and Use of Shopping Lists2015In: Advances in Social Sciences Research, ISSN 2055-0286, Vol. 2, no 9, p. 1-13Article in journal (Refereed)
    Abstract [en]

    Grocery shopping is one of the most basic elements of consumer behaviour and is a part of everyday life. For consumers to achieve their goals and make their grocery shopping trip efficient, many plan their shopping trip, as seen in the development and use of a shopping list. Previous studies have taken a general view of consumers and not investigated any one specific cohort. Generation Y is regarded as an important and knowledge cohort, with greater access to information and resources yet the development and use of shopping lists among this cohort is largely unknown. The purpose of this study is thus to understand the development and usage of shopping lists by Generation Y consumers.

    Use was made of a qualitative method to understand the development, usage and outcomes associated with list usage among this cohort. In total, 29 personal semi-structured interviews were conducted with interviews in supermarkets, the university or at the participants’ house.

    The findings show that the majority of Generation Y consumers develop and use shopping lists, and use both paper and electronic lists. The purpose for their development is for reminding, planning and saving money. The respondents believe that lists help reduce unplanned purchases, as well as reducing the time spent and cost in store.

  • 4.
    Arnaud, Alexandre
    et al.
    Jönköping University, Jönköping International Business School.
    Kollman, Alexandra
    Jönköping University, Jönköping International Business School.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    The use of shopping lists by Generation Y consumers in grocery shopping2014Conference paper (Refereed)
    Abstract [en]

    Grocery shopping is one of the most an important part of daily life. According to a Market Brief by the Swedish Chambers, in 2009 Swedish consumers spent about 20% of their household budget on food and beverages (Swedish Chambers, 2011). Not only does grocery shopping require financial resources, it also takes time and effort. To assist consumers to achieve their goals and make their grocery shopping trip efficient, they plan their shopping trip prior to undertaking it. Part of planning may result in creating a shopping list that helps to direct the actual grocery purchase. Previous research has been conducted into the use of shopping lists in New Zealand (Thomas & Garland, 2004; Thomas & Garland, 1996; Thomas & Garland, 1993) and the USA (Block & Morwitz, 1999; Spiggle, 1987) and Denmark (Schmidt, 2012) but despite the importance of planning and shopping lists there is

    Previous research has been conducted into the use of shopping lists in New Zealand (Thomas & Garland, 2004; Thomas & Garland, 1996; Thomas & Garland, 1993) and the USA (Block & Morwitz, 1999; Spiggle, 1987) and Denmark (Schmidt, 2012) but despite the importance of planning and shopping lists there is little published research into their use. Their use among Generation Y consumers is also largely unknown and has not been researched. Generation Y’s members are driven by different values than the other generations (Noble, Haytko & Phillips, 2009). Generation Y is considered to be highly active in the marketplace as they are the current and future consumers (Noble et al. 2009). Generation Y frequently shops for groceries. A U.S. national survey of 1,251 Gen

    Generation Y’s members are driven by different values than the other generations (Noble, Haytko & Phillips, 2009). Generation Y is considered to be highly active in the marketplace as they are the current and future consumers (Noble et al. 2009). Generation Y frequently shops for groceries. A U.S. national survey of 1,251 Gen Y’ers showed that 6 percent makes daily grocery purchases, 25 percent goes twice a week to the grocery store and 40 percent goes at least weekly (Lachman & Brett, 2013). The weekly shopping trip for Generation Y is a mix of trips to farmers’ markets and specialty food stores where they buy their groceries at mass retailers, drug stores and, increasingly, online retailers (Orsini, 2012). Hoffman (2012) explains that Generation Y prefers to purchase cheaper food but at the same time Generation Y is also more willing to pay for fresh and healthy food. Shopping lists can serve a number of purposes. They can act as a script so as to make efficient use of the time in the store (Thomas & Garland, 1996; Iyer & Ahlawat, 1987). They can also serve as memory aids, specifically an external memory aid to remind the consumer to purchase items (Thomas & Garland, 2004; Block & Morwitz, 1999). A shopping list is also an indication of pre-shopping planning (Thomas & Garland, 2004; Thomas & Garland, 1996; Polegato & Zaichkowsky, 1994). It has been suggested that consumers use a shopping list to control their expenditure and to make sure that they do not buy more items than planned, and in so doing, do not exceed their budget (Thomas & Garland, 2004; Block & Morwitz, 1999). For families, a shopping list can be a way for the family to function efficiently, making it a management tool (Polegato & Zaichkowsky, 1994). It also serves as a simplification strategy for grocery

    Shopping lists can serve a number of purposes. They can act as a script so as to make efficient use of the time in the store (Thomas & Garland, 1996; Iyer & Ahlawat, 1987). They can also serve as memory aids, specifically an external memory aid to remind the consumer to purchase items (Thomas & Garland, 2004; Block & Morwitz, 1999). A shopping list is also an indication of pre-shopping planning (Thomas & Garland, 2004; Thomas & Garland, 1996; Polegato & Zaichkowsky, 1994). It has been suggested that consumers use a shopping list to control their expenditure and to make sure that they do not buy more items than planned, and in so doing, do not exceed their budget (Thomas & Garland, 2004; Block & Morwitz, 1999). For families, a shopping list can be a way for the family to function efficiently, making it a management tool (Polegato & Zaichkowsky, 1994). It also serves as a simplification strategy for grocery purchasers, giving shopping activities an order (Arnould et al., 2000, cited in Thomas & Garland, 2004). Finally, a list can also assist consumers to stay within their shopping plans, and not be distracted by anything that could interfere, giving the list a goal achievement purpose (Inman, Winer & Ferraro, 2009). The purpose of this study is to understand and explain the reasons behind the usage of shopping lists by Generation Y consumers and the

    The purpose of this study is to understand and explain the reasons behind the usage of shopping lists by Generation Y consumers and the affect it has on Generation Y consumers in store. Use was made of a qualitative approach in this research which enabled the researchers to find insight information with regard to the shopping behaviours of Generation Y. In total, the authors conducted 29 personal semi-structured interviews with Generation Y consumers. The interviews were held at the supermarkets, university or at the participants’ house. The findings show that Generation Y consumers use shopping lists to remind, plan and save money. While Generation Y consumers are

    Use was made of a qualitative approach in this research which enabled the researchers to find insight information with regard to the shopping behaviours of Generation Y. In total, the authors conducted 29 personal semi-structured interviews with Generation Y consumers. The interviews were held at the supermarkets, university or at the participants’ house. The findings show that Generation Y consumers use shopping lists to remind, plan and save money. While Generation Y consumers are

    The findings show that Generation Y consumers use shopping lists to remind, plan and save money. While Generation Y consumers are technologically-savvy it enhances the ease of using shopping lists through mobile applications, yet the majority continue to use paper-based shopping lists. The shopping list enables Generation Y consumers to reduce unplanned purchase, time and cost in store. They use the list as a map to structure their shopping trip and therefore do not waste time going back and forth to the same section of the store; while some others use it only to pick up the items they need and not losing time thinking of what to purchase in the store. The outcome of shopping list usage is similar to shoppers who were the focus of previous studies, which leads the authors to conclude that Generation Y consumers are similar to any other shoppers. This research can affect the way in which retailers encourage Generation Y shoppers to formulate their lists (through brochures and mobile applications) as well as the way in which the lists are used in the store (through the use of in-store cues) to encourage Generation Y consumers to spend more time in store.

  • 5.
    Arshad, Nadia
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa.
    Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures2023In: Journal of Enterprising Communities: People and Places in the Global Economy, ISSN 1750-6204, E-ISSN 1750-6212, Vol. 17, no 1, p. 182-207Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this study is to understand the role of the migrant entrepreneur's social capital and specifically their family social capital in the success of their crowdfunding ventures.

    Design/methodology/approach

    This paper develops an exploratory single case study of the Persu Bag started by a Chinese migrant entrepreneur in the USA, which was documented through in-depth interviews, email communication, social media interactions and secondary documents publicly available. This paper draws on crowdfunding and social capital literature to fulfil the purpose and adopt the perspective of the migrant entrepreneur in the study.

    Findings

    The study shows that the crowdfunding migrant entrepreneur's family network contributes with their operand and operant resources from both the country of residence and country of origin. Besides having financial capacity, institutional knowledge and experience from both the host and home countries, the family network in both countries make the crowdfunding immigrant entrepreneur's families more resourceful, providing additional benefits to the crowdfunding migrant entrepreneurs in the development of the campaign and crowdfunded venture.

    Originality/value

    This study broadens the understanding of the ways migrant entrepreneurs can rely on their family social capital for building financial capacity and starting a crowdfunded venture.

  • 6.
    Arshad, Nadia
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Shneor, R.
    School of Business and Law, University of Agder, Kristiansand, Norway.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa.
    The reward crowdfunding campaign management process: an engagement perspective2023In: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 30, no 11, p. 1-18Article in journal (Refereed)
    Abstract [en]

    Purpose: Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, the authors aim to identify the stages fundraisers go through in their crowdfunding campaign process and how their engagement evolves throughout this process. Design/methodology/approach: Following a multiple case study research design analysing six successful campaigns, the current study suggests a taxonomy of stages the fundraisers go through in their crowdfunding campaign management process while identifying the types of engagement displayed and their relative intensity at each of these stages. Findings: The study proposes a five-stage process framework (pre-launch, launch, mid-campaign, conclusion and post-campaign), accompanied by a series of propositions outlining the relative intensity of different types of engagement throughout this process. The authors show that engagement levels appear with high intensity at pre-launch, and to a lesser degree also at the post-launch stage while showing low intensity at the stages in between them. More specifically, cognitive and behavioural engagement are most prominent at the pre- and post-launch stages. Emotional engagement is highest during the launch, mid-launch and conclusion stages. And social engagement maintains moderate levels of intensity throughout the process. Originality/value: This study focuses on the campaign process using engagement theory, thus identifying the differing engagement patterns throughout the dynamic crowdfunding campaign management process, not just in one part.

  • 7. Beckmann, Malin
    et al.
    Noll, Florentine
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)2017In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Maximilian Stieler, Springer, 2017, p. 999-1000Conference paper (Refereed)
  • 8.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Applied Strategic Marketing2012In: Applied Strategic Marketing / [ed] Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ, Cape Town: Pearson Education Academic Publisher, 2012, 4th, p. 342-362Chapter in book (Other academic)
  • 9.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa.
    BREAKFAST GONE BAD … the case of Kellogg’s rice Krispies®2019In: Emerald Emerging Markets Case Studies, ISSN 2045-0621, Vol. 9, no 3, p. 1-23Article in journal (Refereed)
    Abstract [en]

    Learning outcomes

    After having discussed the case, the reader will be able to analyse the dangers associated with product changes; contrast various strategic marketing issues that can be considered when implementing changes, including marketing communication and the use of social media; motivate an approach to customer complaints and comments on the launch of a new product; and comment on the ethical issues associated with new product launches.

    Case overview/synopsis

    Marketers are focused on satisfying customers’ needs, and no organisation would deliberately offend or alienate customers. Occasionally, organisations make decisions that anger customers as they do not understand the reasoning behind them. Sometimes, the decision is the correct one and once the company has clarified the reason behind it, the customer adjusts to the new situation. At other times, the consumer refuses to accept the decision and abandons the organisation or the specific product. This situation indicates some important negative outcomes for companies when making changes to product formulas. Social media allows customers to complain and comment, adding visibility to the situation. All these factors contribute to presenting management with a challenge in dealing with this situation, considering the needs of the company and balancing them with the customer reactions.

    Complexity academic level

    Third-year strategic marketing students MBA students (marketing courses)

    Supplementary materials

    Teaching notes (and necessary annexures) permissions.

    Subject code

    CSS 8: Marketing.

    Download full text (pdf)
    Full-text
  • 10.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Building customer relationships and loyalty2014In: Services marketing: A contemporary approach / [ed] Christo Boshoff, Cape Town: Juta Publishers, 2014, 2, p. 343-368Chapter in book (Other academic)
  • 11.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Building customer relationships and loyalty2018In: Services marketing: A contemporary approach / [ed] A. Berndt & C. Boshoff, Cape Town: Juta Publishers, 2018, 3, p. 322-345Chapter in book (Other academic)
  • 12.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Business-to-business marketing2018In: Relationship marketing and customer relationship management / [ed] M. Tait & M. Roberts-Lombard, Capte Town: Juta Publishers, 2018, 4, p. 137-153Chapter in book (Other academic)
  • 13.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Business-to-Business Marketing (B2B)2014In: Relationship Marketing and Customer Relationship Management B2B marketing / [ed] Adele Berndt and Madele Tait, Cape Town, South Africa: Juta Publishers, 2014, 3, p. 135-152Chapter in book (Other academic)
  • 14.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Business-to-Business Marketing (B2B)2012In: Relationship Marketing and Customer Relationship Management B2B marketing / [ed] Adele Berndt and Madele Tait, Cape Town, South Africa: Juta , 2012, 2nd, p. 123-136Chapter in book (Other academic)
  • 15.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Crowdfunding in the African context: A new way to fund ventures2016In: Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases / [ed] Leona Achtenhagen & Ethel Brundin, Springer, 2016, , p. 220p. 31-49Chapter in book (Refereed)
    Abstract [en]

    Attracting funding for developing a venture is a challenge that is often faced by entrepreneurs, especially with the difficulties experienced with traditional forms of financing. An alternative funding form is through the use of crowdfunding which involves the contribution of the public to the venture using a crowdfunding platform to present the call. Despite challenges associated with it, crowdfunding has potential for assisting entrepreneurs within the African context. This chapter outlines how crowdfunding works and provides examples of current African crowdfunding platforms.

  • 16.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Data Collection2012In: Marketing Research / [ed] Adele Berndt and Danie Petzer, Cape Town: Pearson Education , 2012, p. 201-214Chapter in book (Other academic)
  • 17.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Implementing CRM in an organisation2014In: Relationship Marketing and Customer Relationship Management / [ed] Adele Berndt and Madele Tait, Cape Town, South Africa: Juta Publishers, 2014, 3, p. 195-2210Chapter in book (Other academic)
  • 18.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Implementing CRM in an organisation2012In: Relationship Marketing and Customer Relationship Management / [ed] Adele Berndt and Madele Tait, Cape Town: Juta , 2012, 2nd, p. 175-187Chapter in book (Other academic)
  • 19.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Implementing customer relationship management in an organisation2018In: Relationship marketing and customer relationship management / [ed] M. Tait & M. Roberts-Lombard, Capte Town: Juta Publishers, 2018, 4, p. 197-212Chapter in book (Other academic)
  • 20.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Introduction to Marketing Research2012In: Marketing Research / [ed] Adele Berndt & Danie Petzer, Cape Town: Heinemann , 2012, 1st, p. 1-20Chapter in book (Other academic)
  • 21.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Relationship Marketing and Customer Relationship Management2012In: Relationship Marketing and Customer Relationship Management / [ed] Berndt, A and Tait, M, Cape Town: Juta , 2012, 2ndChapter in book (Other academic)
  • 22.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Spotify2016In: Contemporary cases in Southern African marketing / [ed] H.B. Klopper & Kim Viljoen, Pretoria: Van Schaik Publishers , 2016, 3, p. 89-96Chapter in book (Other academic)
  • 23.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Stakeholders in relationship marketing2014In: Relationship Marketing and Customer Relationship Management / [ed] Adele Berndt & Madele Tait, Cape Town, South Africa: Juta Publishers, 2014, 3, p. 153-168Chapter in book (Other academic)
  • 24.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Stakeholders in relationship marketing2012In: Relationship Marketing and Customer Relationship Management / [ed] Adele Berndt & Madele Tait, Cape Town, South Africa: Juta , 2012, 2nd, p. 139-151Chapter in book (Other academic)
  • 25.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Stakeholders in relationship marketing2018In: Relationship marketing and customer relationship management / [ed] M. Tait & M. Roberts-Lombard, Capte Town: Juta Publishers, 2018, 4, p. 155-168Chapter in book (Other academic)
  • 26.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract2020In: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / [ed] S. Wu, F. Pantoja & N. Krey, Cham: Springer, 2020, p. 315-316Conference paper (Refereed)
    Abstract [en]

    In the United Kingdom, it is estimated that the sports industry is worth £20 billion, with football accounting for 43% of this figure. Football clubs use a branding strategy to connect with the fans and to differentiate the club from its competitors. One of these components is the management of the club, specifically the manager. The manager is the human face of the football club brand and is the target of the fan’s joy or frustration with the performance of the team.

    Branding is not limited to products and services, with people, specifically celebrities and CEOs having been the focus of research to determine how they impact the brand (or company) with which they are associated. However, the branding of football managers, either personally or as the representative of the football brand, has not been examined. This is surprising due to their contribution to the football (club) brand. Using an integrated theoretical perspective based on personal branding, corporate and CEO branding, this paper seeks to contribute the understanding of how an English Premier League (EPL) football manager (Arsène Wenger) develops his brand identity.

    The study makes use of an exploratory research design, specifically a qualitative case study method. The league selected as the EPL, specifically a U.S.-owned club and from these clubs, Arsenal, and specifically Arsène Wenger was selected. Media articles were collected from the leading newspapers sites and from leading press agencies and sports writers in the United Kingdom with the initial search done using the manager’s name. A total of 1364 newspaper reports were analysed using NVivo from the perspective of the brand owner, that is, Arsène Wenger.

    The analysis suggests there are three main components used to develop the football manager’s brand identity. First, the performance that includes player management, the on-pitch tactics and their managerial philosophy necessary to deliver positive results. The second component is the person (manager) including his personality, emotions and his visual and verbal communication style and finally the context in which the manager works, which includes the club, its finances, transfer policies and the supporters (fans) and professional bodies (such as the FA and UEFA).

    The study seeks to develop understanding of how human brands are built in a dynamic and competitive sporting environment while assisting clubs in using this persona in their branding activities.

  • 27.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa.
    The brand persona of a football manager – the case of Arsène Wenger2022In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 23, no 1, p. 209-226Article in journal (Refereed)
    Abstract [en]

    Purpose: Sport is an important economic activity, and understanding the role of teams and managers is necessary, yet managers – specifically their brand personas – have been the subject of limited research. The purpose of this research is to explore the brand persona of a football manager, using Arsène Wenger as a case.

    Design/methodology/approach: Due to the exploratory nature of the study, qualitative methods were used to explore the brand-building activity. Media reports and images that centred on Arsène Wenger's words covering a three-year period were analysed. In total, 1364 articles and 23 images were analysed in NVivo, using both a priori and emergent codes.

    Findings: The findings show the construction of the brand persona in three main dimensions pertinent to his role as a manager. The first is the performance in the managerial role in which Arsène Wenger is appointed, the second is associated with the person (including emotions and self-expression) and the third is the context (i.e. football) in which the manager operates.

    Research limitations/implications: The research focused on one manager while he was managing a premier league club and is limited to England. Practical implications: While proposing a theoretical model, this study proposes football clubs understand a manager's persona in relation to the club's brand and the interactive effect. The support of the club on the persona is also indicated.

    Originality/value: Football managers have received some research attention, but there has been no analysis of their brand personas. This study expands the understanding of the contribution of the manager to the club brand.

  • 28.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The South African Police Service (SAPS)2016In: Contemporary cases in Southern African marketing / [ed] H.B. Klopper & Kim Viljoen, Pretoria: Van Schaik Publishers , 2016, 3, p. 47-58Chapter in book (Other academic)
  • 29.
    Berndt, Adele
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Your best Buddy: The case of Toyota South Africa2011Conference paper (Other academic)
  • 30.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Boshoff, Christo
    Services marketing: A contemporary approach2018Collection (editor) (Other academic)
  • 31.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Gikonyo, Lucy
    Strathmore University.
    Environmental Concern Behaviours in Africa: An Exploratory Study2012In: Journal of Management and Sustainability, ISSN 1925-4725, E-ISSN 1925-4733, Vol. 2, no 2, p. 1-10Article in journal (Refereed)
    Abstract [en]

    Environmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected African residents. Statements reflecting non-purchasing indicated lower mean scores when compared to the purchasing behaviour statements. Statistically significant differences were found between the age groups with respect to both purchasing and non-purchasing behaviour as well as between the nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in purchase behaviour.

  • 32.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Helmefalk, Miralem
    Linnaeus University, School of Business and Economics, Department of Marketing.
    McCauley, Brian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’2022Conference paper (Refereed)
    Abstract [en]

    Increasingly popular esports events can be used to brand a destination. Esports events involve diverse stakeholders (e.g., local authorities and media), and understanding their role in esports events is necessary. Hence, the purpose of the paper is to uncover the role of these stakeholders in esports events, based on interviews conducted with these stakeholders. DreamHack, a hallmark esports event held in the city of Jönköping, Sweden, serves as the focus of this study. The importance of DreamHack to Jönköping is acknowledged due to its city connection, highlighting the need to leverage the event further both physically and digitally. 

  • 33.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Hollebeek, L. D.
    Vilnius University, Dept of Marketing, Universiteto g. 3 Vilnius, Lithuania.
    Kaljund, K.
    Tallinn University of Technology, Department of Business Administration, Marketing Unit, Akadeemia tee 3, Tallinn, Estonia.
    Rather, R. A.
    Jammu and Kashmir, India.
    Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-192023In: Brand Co-Creation Tourism Research: Contemporary Issues and Challenges / [ed] R. A. Rather, Apple Academic Press, 2023, p. 139-158Chapter in book (Other academic)
    Abstract [en]

    Events, occasions on which people gather for a particular purpose, represent a well-established tourism-based distribution channel. Given recent technological advances, virtual tourism events offer a growing platform. As a particular virtual tourism event subtype, e-sports gaming events are online sports-based video-gaming competitions. During COVID-19, the number of e-sports game players and -spectators globally has grown, particularly through lockdown. However, despite this growth, literature-based insight into player- and spectator engagement with e-sports gaming events and their ensuing co-creation lags behind, revealing an important research gap, as explored in this chapter. Based on this gap, we develop a social presence theory-informed model that depicts the effect of e-sports gaming event-perceived intimacy, immediacy, nonverbal communication, and efficiency on player- and spectator engagement and its ensuing impact on e-sports event-perceived co-creation during the pandemic. We conclude with an overview of implications that arise from our work.

  • 34.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Hollebeek, Linda D.
    Montpellier Business School, Montpellier, France.
    Brand image and reputation development in higher education institutions2019In: Strategic brand management in higher education / [ed] B. Nguyen, T. C. Melewar & J. Hemsley-Brown, Abingdon: Routledge, 2019, 1, p. 143-158Chapter in book (Refereed)
  • 35.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Holmberg, Ulrika
    Göteborgs universitet, Sweden.
    Jafari, Hamid
    Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.
    Hartmann, Benjamin
    Göteborgs universitet, Sweden.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster2017Report (Other academic)
    Abstract [sv]

    Denna rapport är en sammanfattning av forskningsprojektet ”Medialiserad shopping”. Utgångspunkten har varit ett intresse för hur digital teknik i allmänhet, och smarta telefoner i synnerhet, påverkar shopping i butik. De senaste tjugo åren har vi upplevt hur e-handelssektorn genomgått en kontinuerlig expansion och hur en allt större del av våra inköp kommit att göras online. Samtidigt hade vi inför projektet en känsla av att kunskapen om matvarubutiker och deras relation till den nya digitala tekniken var otillräcklig – i synnerhet som användandet av smarta telefoner i praktiken innebär att konsumenter tar med sig sina egna datorer till butiken och på så sätt skapar en köpupplevelse som på samma gång är fysisk och digital. Hur påverkar detta oss konsumenter och vårt sätt att handla?

    För detaljhandelns del så ligger ännu så länge utvecklingen av shoppingappar, användande av platsbaserad teknik, individualisering och digitala tjänster i butik i sin linda. Vi har bara påbörjat utforskandet av hur shoppingupplevelsen i butik kan berikas och förädlas med hjälp av digital teknik.

    Inom ramen för detta projekt har vi under de gångna två åren utfört ett antal studier på en rad olika platser, och denna rapport sammanfattar och presenterar några av de viktigaste resultaten från vårt arbete. Vi är givetvis mycket tacksamma gentemot alla de som hjälpt oss längs vägen och vill passa på att tacka Handelsrådet (Andreas Hedlund, Lena Strålsjö och Jenny Dahlerus), deltagande företag, sponsorer och deltagare i referensgrupper.

    Download full text (pdf)
    fulltext
  • 36.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Klopper, HB
    Monash South Africa.
    Niemann-Struweg, Ilse
    Monash South Africa.
    Meintjes, Corne
    Monash South Africa.
    Resident co-creation: the case of the 2010 Soccer World Cup2013In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 25, no 4, p. 336-350Article in journal (Refereed)
    Abstract [en]

    The purpose of the study was to investigate the involvement and actions (co-creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which was held in South Africa during June and July 2010.

    Quantitative research was conducted in the three major metropolitan centres in South Africa, using a self-completion questionnaire among residents in South Africa, using purposive sampling. The questionnaire consisted of two sections. Data collection was supervised by trained fieldworkers.

    The responses of 1 352 respondents who took part indicate significant differences between the involvement of the genders, language groups and nationalities, while in the case of actions, significant differences were found between genders and income groups. The study also found an association between the involvement and actions in the case of this mega-event.

    The research was conducted one month prior to the event, and those who had exhibited actions may have been predisposed to taking part in the event. Research was limited to three major centres in South Africa.

    This has implications for the marketing of mega-events in other countries as well as events other than sports events, specifically in the development of the marketing strategy associated with the event and more specifically the marketing communication strategy, focussed on attracting residents.

    The importance of the study can be found in the scarcity of the literature that primarily investigates the role of residents in the co-creation associated with a mega-event.

  • 37.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Klopper, HB
    Niemann´-Struweg, Ilse
    Meintjes, Corne
    Resident Involvement: The case of the 2010 World Cup in South Africa.2011Conference paper (Other academic)
  • 38.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Klopper, HB
    Niemann-Struweg, Ilse
    Meintjes, Corne
    Resident Involvement: The case of the 2010 World Cup in South Africa2011Conference paper (Other academic)
  • 39.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Koekemoer, Michel
    University of South Africa.
    Online Customer Complaints and Defamation2012In: Journal of Digital Marketing, ISSN 2229-595X, Vol. 3, no 1, p. 21-38Article in journal (Refereed)
    Abstract [en]

    Customer dissatisfaction occurs when a customer believes that their expectations are not met by the organisation, resulting in a service failure. Some customers' response to this is to ignore it, others seek to communicate this to the organisation,while others engage in negative word-of-mouth (WOM) or revenge behaviour. These responses may also occur using digital media. When engaging in WOM or revenge behaviours, defamation may come about, either intentionally or through negligence. The purpose of the study was to examine a number of online complaints on a third-party website, made concerning a motor manufacturer to determine whether they amounted to defamation. Analysis of twenty-nine comments indicated that while the majority could not be regarded as defamatory, fivecontained elements of defamation. This is an area of law that must still develop in line with the demands of technology in the South African society

  • 40.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Mbassana, Marvin
    College of Business and Economics, University of Rwanda.
    Crowdfunding: The beliefs of Rwandan entrepreneurs2016Report (Other academic)
    Abstract [en]

    Crowdfunding, through the use of Internet platforms, is a relatively recent development that has attracted both interest among entrepreneurs and investors. Recent figures suggest approximately $34.4 billion was raised in 2015, making crowdfunding attractive to entrepreneurs. Crowdfunding in Africa has not received the same level of attention, and thus the purpose of the research was to investigate the beliefs (awareness and knowledge) of Rwandan entrepreneurs towards crowdfunding. This study is important due to the lack of academic research into this phenomenon in Africa and in Rwanda. Understanding the beliefs (awareness and knowledge) of Rwandan entrepreneurs can indicate the potential for crowdfunding for entrepreneurs and their intention to use it as a future financing strategy. Due to the limited research conducted into crowdfunding, this study was exploratory in nature with the use of qualitative methods in order to attain the purpose of the study. Use was made of convenience sampling and in this pilot study, findings from personal interviews with 8 entrepreneurs are reported on. Financial constraints were identified by most of the entrepreneurs as impacting the development of their ventures. The findings show limited knowledge of crowdfunding as a phenomenon and the specific aspects of how it operates. Despite this lack of knowledge, the participants reflected an interest in using crowdfunding, though clarification of the expectations of the entrepreneurs and the investors would be necessary prior to its use. The use of crowdfunding can be considered by entrepreneurs but care would be needed to ensure successful implementation. The study concludes by suggesting implications for entrepreneurs, crowdfunding platforms as well as crowdinvestors who would invest in the various ventures.

    Download full text (pdf)
    Fulltext
  • 41.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    McCauley, Brian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Helmefalk, Miralem
    Consumer Engagement in the Modern LANscape2020Conference paper (Refereed)
  • 42.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Pantelic, Darko
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Professor Brand: An Exploratory Study: An Abstract2020In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] F. Pantoja, S. Wu & N. Krey, Cham: Springer, 2020, p. 361-362Conference paper (Refereed)
    Abstract [en]

    Brands are not only applicable to products and services, but can also include people (Kotler and Kotler 2012; Rein et al. 2006). According to McNally and Speak (2002 p. 29) “everybody has a brand”, including professors (Jillapalli and Jillapalli 2014). With an increased competitive educational environment (Casidy 2014; Tanrikulu and Gelibolu 2015), creating a strong brand identity for Higher Educational Institutions (HEIs) includes the use of professors, instructors and teachers (as educators) to attract students and funding. Due to limited research into professor brand identity, the purpose of this research is to investigate the nature and development of a professor brand within a business school, specifically the creation of a brand by professors.

    In the study, use was made of personal branding theory (Montoya and Vandehey 2002; Peters 1997) where the professor is regarded as the CEO of “Brand You” (Gad 2002). Additionally, theory from Corporate branding (Abratt and Kleyn 2012) which identifies two major components of corporate identity namely strategic choices and corporate expression was incorporated. In applying this to a professor brand, the strategic choices include course management (e.g. planning, goals) and the representation was expanded to include language, tone and style of personal presentation (dress) (Rein et al. 2006).

    This exploratory study uses semi-structured interviews among educators to achieve the purpose of the research, using a convenience sample of professors in a Swedish HEI. An interview guide was developed associated with the theoretical concepts. Interviews were recorded and transcribed prior to content analysis in order to ensure trustworthiness of the data.

    Professors identified various roles and target audiences, and that brand development took place in different ways was dependent on the role undertaken. The initial findings suggest mixed responses to the identification of a professor brand. Themes identified include the Performance (of the professor in the student experience), Flexibility or responsiveness to student needs and Respect towards the students. The potential “dark side” of the strong brand was also noted.

    Theoretically, the findings will enable the development of an integrated model of professor brand identity, including both antecedents and outcomes. Practically, this research suggests strategies for the development of professor brands as positive professor brand equity can impact the students’ retention, engagement and word-of-mouth, creating a positive effect for the HEI’s brand equity.

  • 43.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, Johannesburg, South Africa.
    Peasley, Mike
    Middle Tennessee State University, Murfreesboro, TN, USA.
    Understanding collaborative consumption: A three-country study: An abstract2019In: Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / [ed] P. Rossi & N. Krey, Cham: Springer, 2019, p. 869-870Conference paper (Refereed)
  • 44.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Petzer, D. J.
    University of Reading, United Kingdom.
    Measuring the value of customer engagement metrics2023In: Handbook of Customer Engagement in Tourism Marketing / [ed] R. A. Rather, H. Ramkissoon, Edward Elgar Publishing, 2023, p. 73-85Chapter in book (Other academic)
    Abstract [en]

    Customer engagement is an important topic for organisations, providing a range of outcomes, including contributing to their financial performance. For tourism establishments and destinations, having engagement tourisms can result in repeat visits and positive comments. The importance of engagement means that it needs to be measured. The purpose of this chapter is to examine diverse metrics that can be used to measure online and offline engagement and how they can be used by tourism establishments. It includes behaviour and perceptions which are measured using a range of metrics. It is proposed that customer engagement value comprises several metrics across a range of transactional and non-transactional behaviours, including referrals. Each of these metrics and their associated measurement techniques are presented and their application to the hospitality industry is indicated.

  • 45.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Petzer, DanieNorthwest University.
    Marketing Research2012Collection (editor) (Other academic)
  • 46.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Petzer, Danie
    Gordon Institute of Business Science, Business school in Sandton, South Africa.
    Mostert, Pierre
    Department of Marketing Management, University of Pretoria Private, South Africa.
    Brand avoidance: An exploratory study in a services context2016In: Proceedings of the 28th Annual Conference of the Southern African Institute of Management Scientists, 2016Conference paper (Refereed)
  • 47.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Petzer, Danie
    Gordon Institute of Business Science, Business school in Sandton, South Africa.
    Mostert, Pierre
    Department of Marketing Management, University of Pretoria Private, South Africa.
    Brand Avoidance: The Potential Negative Role of Communication2017Conference paper (Refereed)
    Abstract [en]

    Brands continue to be regarded as critical in the success of an organisation, serving as a key contributor to an organisation’s competitive advantage (McDonald, de Chernatony, & Harris, 2001). Research in branding has largely focused on the positive aspects, such as brand love, brand attachment (Japutra, Ekinci, & Simkin, 2014; Thomson, MacInnis, & Whan Park, 2005), with a dearth of research focusing on the negative aspects of branding such as brand hate, brand aversion and brand avoidance (Cherrier, 2009; Dalli, Gistri, & Romani, 2006; Lee, Conroy, & Motion, 2009a). Previous research on brand avoidance identified five types namely experiential avoidance, identity avoidance, moral avoidance, deficit-value avoidance and advertising (Knittel, Beurer, & Berndt, 2016; Lee, 2008; Lee et al., 2009a; Lee, Motion, & Conroy, 2009b) (see Figure 1). With previous research generally ignoring the role of advertising on negative brand aspects, this paper seeks to broaden our understanding by not only considering advertising but the role of communication as a type of brand avoidance.

  • 48.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Petzer, Daniel
    Environmental concern of South African cohorts: an exploratory study2011In: African Journal of Business Management, ISSN 1993-8233, E-ISSN 1993-8233, Vol. 5, no 19, p. 7899-7910Article in journal (Other academic)
    Abstract [en]

    Environmental issues receive ever increasing attention in society and a general level of concern is expressed in society, yet specific action-related programmes (such as recycling campaigns) do not experience the success that could be expected, given the level of attention and concern. This poses questions regarding the awareness and actions towards environmental issues. These are however, influenced by attitudes, making them critical. The focus of this quantitative study was to investigate the attitudes (and their components) of South Africans towards environmental and recycling issues. The study was conducted among a convenience sample of 139 respondents using a self administered paper-based survey. The findings show that respondents exhibited relatively positive attitudes towards environmental issues. No significant differences were, however, found between groups based upon gender or income, while significant differences were found between older and younger respondents. This paper indicates that organisations involved in environmental issues (including recycling) can harness positive attitudes to increase the success of programmes that are introduced.

  • 49.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Petzer, Daniel J.
    Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa.
    Mostert, Pierre
    Department of Marketing Management, University of Pretoria, South Africa.
    Brand avoidance – a services perspective2019In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 31, no 2, p. 179-196Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers.

    Design/methodology/approach

    Because of the exploratory nature of the study, the critical incident method and semi-structured interviews were used to achieve the purpose of the study.

    Findings

    The findings suggest that five types of brand avoidance, as identified in studies involving product brands, can be identified as impacting service brands. In addition, the findings show that advertising avoidance should be expanded to communication avoidance because of the multifarious communication influences that were identified. The study proposes a framework to deepen the understanding of the types of brand avoidance affecting service brands.

    Research limitations/implications

    Since the different types of brand avoidance previously identified are also evident in a services environment, service providers should develop strategies to deal with the different types of service brand avoidance. The findings are broad in scope because of the exploratory nature of the study, and a detailed analysis of each type of service brand avoidance is still required.

    Originality/value

    This paper focuses on the various types of brand avoidance and their manifestation in the services context. The study contributes by showing that the broader concept of communication, not only advertising, should be considered when studying brand avoidance in a service context.

    Download full text (pdf)
    Fulltext
  • 50.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Petzer, Daniel
    North West University, South Africa.
    Wayland, Jane P.
    University of Arkansas, Little Rock.
    Comprehension of marketing research textbooks among South African students: An investigation2014In: South African Journal of Higher Education, ISSN 1011-3487, E-ISSN 1753-5913, Vol. 28, no 1, p. 28-44Article in journal (Refereed)
    Abstract [en]

    Reading is a skill people require in order to operate successfully in all spheres of life.  Mastering this skill is even more critical when pursuing academic studies. This study investigated the reading comprehension of final year undergraduate marketing students at a South African higher education institution (HEI) relating to their comprehension of marketing research textbooks. Two measurement instruments were used to test their reading comprehension. One instrument contained two passages from the respondents’ prescribed marketing research textbook and the other two passages from a comparative international textbook. Following the Cloze procedure, every 9th word was removed from the passages and respondents were subsequently required to complete the non-subject related words in one of the instruments fielded on a random basis. The results indicated that the majority of respondents exhibited a reading comprehension that is at the frustration reading level. A further evaluation that allowed for synonyms (Semantically Acceptable Scoring Method or SEMAC) to be included, did not impact meaningfully on the classification of respondents. Significant differences in reading comprehension could also not be uncovered based upon the respondents’ gender and home language. The results furthermore presented challenges for all those involved in higher education (HE), more specifically impacting on textbook choice as well as assessment and performance practices.

    Download full text (pdf)
    fulltext
12 1 - 50 of 83
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf