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  • 1.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Innovation och Design.
    Rönnberg Sjödin, David
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Digitalization and advanced service innovation: How digitalization capabilities enable companies to co-create value with customers2016In: Management of Innovation and Technology, ISSN 2001-208X, no 3, p. 2-4Article in journal (Other (popular science, discussion, etc.))
    Abstract [en]

    In the context of increasing connectivity and the omnipresence of information technology in manufacturing industry, adopting digital technologies is changing the very nature of how innovation occurs and the products-services offered by manufacturing companies to their customers.

  • 2.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Innovation och Design.
    Rönnberg Sjödin, David
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Exploring the microfoundations of servitization: How individual actions overcome organizational resistance2018In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, p. 328-336Article in journal (Refereed)
    Abstract [en]

    Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.

  • 3.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms2017In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 1, p. 92-100Article in journal (Refereed)
    Abstract [en]

    As manufacturing companies pursue a servitization strategy, they are increasingly relying on developing digitalization capabilities to interact and co-create value with their customers. However, many lack an understanding of what constitutes digitalization capabilities and how they can create value with customers. To address these questions, the study builds on qualitative data from four industrial manufacturing firms to conceptualize three underlying subcomponents of digitalization capabilities, namely, intelligence capability, connect capability, and analytic capability. The study identifies and explains how digitalization capabilities enable value co-creation with customers through perceptive and responsive mechanisms. This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co-creation in a business-to-business context.

  • 4.
    Parida, Vinit
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Sjödin, David Rönnberg
    Luleå tekniska universitet, Innovation och Design.
    Lenka, Sambit
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Developing global service innovation capabilities: How global manufacturers address the challenges of market heterogeneity2015In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 58, no 5, p. 35-44Article in journal (Refereed)
    Abstract [en]

    As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

  • 5.
    Sjödin, David Rönnberg
    et al.
    Luleå tekniska universitet, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Innovation och Design.
    Lenka, Sambit
    Luleå tekniska universitet, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Innovation och Design.
    Vägen till tjänsteinnovationer hos globala tillverkningsföretag: Från samarbetande till integrerande och slutligen dirigerande förmågor2015In: Management of Innovation and Technology, ISSN 2001-208X, no 3, p. 3-5Article in journal (Other (popular science, discussion, etc.))
    Abstract [sv]

    Då multinationella tillverkningsföretag strävar efter att utveckla tjänsteinnovationer mot globala marknader, står huvudkontorens forsknings och utvecklingsenheter (FoU) inför enorma utmaningar på grund av omfattande heterogenitet i marknadsförutsättningar, kundbehov och leveransförutsättningar. I våra studier av 13 ledande multinationella tillverkningsföretag fokuserade mot ökad tjänsteinnovation, har vi identifierat fyra kompetenser som speciellt viktiga för utveckling av globala tjänsteinnovationsförmågor: utveckling av kundinsikt, integration av innovationsförmågor, skapande av ett globalt tjänsteutbud och bygga en digitaliseringskapacitet.

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