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  • 1.
    Abadi, Farah
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Jacobs, Viktor
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Det optimala intranätet: Fallstudie i hur intranätet för ett utbildningsföretag bör utvecklas utifrån ett medarbetarperspektiv2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In a society like ours we are in need for effective internal communication. Distance will no longer be a problem in order to inform and communicate with all employees within a company. The daily communication previously been eye to eye is now replaced by an equivalent virtual communication.

    This study aims to investigate the ideal image of an intranet based on the needs of employees in the John Bauer Organization. What features are requested by the employees and should all of the information and communication take place via an intranet? What other channels in addition to intranet should there be according to the employees?

    Focus groups have been chosen as the interview method with employees from John Bauer Organization. A content analysis has been done to obtain trends and opinions among the employees.

    Findings of the survey show that there should be an integrated system which only requires one login to access all programs. Empowerment over their own intranet page is also requested, in which employees want to be able to choose the information they want to read. In addition to an intranet, employees also felt that there should be continuous newsletters from leadership and management. In addition, employees expressed the view that there should also be a staff magazine for increasing the "we-feeling" in John Bauer Organization. All the employees interviewed felt that the physical meeting was an important element for the exchange of ideas and understanding among the staff.

  • 2.
    Abalo, Ernesto
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, School of Education and Communication, HLK, Learning Practices inside and outside School (LPS), Communication, Culture & Diversity @ JU (CCD@JU).
    News for global sustainability?: Reifying and othering social inequality in news2016Conference paper (Refereed)
    Abstract [en]

    This paper discusses news journalism about inequality from a critical point of view, with the aim of contributing to the critical theorization of the relationship between journalism and sustainability. Sustainability and journalism on social inequality are perceived as intersecting in at least two ways. On one level, journalism can serve sustainable development by providing high-quality content that can help citizens to better understand the causes behind social inequality and how it can be overcome. On another level, journalism would itself gain much from sustainable development on a global level, since that would provide a good ground for a high-quality journalism characterized by its professional and democratic ethics rather than one that is strained by market-logics. The paper focuses on reification and problematizes the ways in which social inequality is reified in news journalism. Basing the argumentation on examples from international journalism, it is argued that although the existence of social inequality in a specific country can be acknowledged in the reporting – for example by the reference to rich and poor people and rich and poor geographic spaces – the social, political and historical causes of this inequality remain abstracted. In this sense, reification provides a rather objectivist account on inequality, which in turn limits the critique of the mechanisms that lie behind it. On the long run such constructions serve the legitimation of social inequality, which indeed ought to be seen as a sustainability problem. The paper also argues that for a more sustainable journalism to take place, a shift in the attitude towards social inequality and sustainable development must take place in the broader sociocultural context that surrounds journalism.

  • 3.
    Abalo, Ernesto
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Through an imperialistic gaze?: Journalism, ideology and the notion of democracy2015In: Differences, Inequalities and Sociological Imagination: Abstract Book, Prague: Institute of Sociology of the Czech Academy of Sciences , 2015, 929-930 p.Conference paper (Other academic)
    Abstract [en]

    Despite that the notion of democracy has a central place in the Western self-image, and also in media studies, research that focuses on how democracy is ideologically loaded in journalistic content is still in its infancy. In recent times, democracy has been used with great enthusiasm by Western political leaders, while the meaning of democracy perhaps is more fuzzy than ever. In times of economic and political crisis, and of a weak Left in most European countries, it is important to examine how journalism constructs notions of democracy, and how such notions reflect specific political positions and interests. This study, which is theoretically rooted in ideology critique, and methodologically inspired by critical discourse analysis, examines how news journalism in the coverage of Venezuela and the Ukraine conflict constructs notions of democracy. The study is specially interested in exploring and discussing the ideological interconnections between imperialism and geopolitical interests, and the journalistic construction of democracy.

  • 4.
    Abalo, Ernesto
    et al.
    Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap.
    Danielsson, Martin
    Högskolan i Halmstad.
    Johansson, Håkan
    Lunds universitet.
    Olsson, Tobias
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Digital inkludering eller exkludering? Arbetslösas användning av arbets­förmedlingens webbplats2010In: Den ifrågasatte medborgaren - om utsatta gruppers relation till välfärdssystemen / [ed] Torbjörn Hjort, Philip Lalander, Roddy Nilsson, Växjö: Linnéuniversitetet , 2010, 69-86 p.Chapter in book (Other academic)
  • 5.
    Abalo, Ernesto
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Danielsson, Martin
    Johansson, Håkan
    Olsson, Tobias
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Emerging patterns in the era of e-governance: A study of users of 'Swedish public employment service' on internet2012In: Media in the swirl / [ed] Ravi K. Dhar, Pooja Rana, New Delhi: Pentagon Press , 2012, 1, 114-125 p.Chapter in book (Other academic)
  • 6.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Consumer-led innovation in social media advertising formats2016Conference paper (Refereed)
    Abstract [en]

    On Instagram, Twitter, Facebook, and weblogs, consumer activity is increasingly institutionalized, guarded by rules and norms. Consumers take on tasks previously performed by trained media workers, but they also create new activities, emerging as a new breed of media workers, institutionalizing new fields of the media and advertising industries and their associated practices (Dolbec and Fischer 2015). It has been described how amateur workers develop new ethical norms and rules for publishing, by taking journalistic/editorial decisions on what content to publish and how, within their new institutional domain (Abidin & Ots, 2015).

     

    This paper is focused on a specific group of stakeholders – everyday Internet users who manufacture themselves into a new form of social media microcelebrity known as the ‘Influencer’ (Abidin 2015). Since 2005, many young women have taken to social media to craft ‘microcelebrity personas’ as a career – “a new style of online performance that involves people ‘amping up’ their popularity over the Web using technologies like video, blogs and social networking sites” (Senft 2008: 25). In their most basic capacity, Influencers produce advertorials on blogs and social media platforms in exchange for payment or sponsored products and services (Abidin 2015). Owing to their power to shape purchase decisions, their clients have progressed from small home businesses to bluechip companies including Canon, Gucci, and KLM. Until recently, the most effective advertorials are those that are seamlessly woven into the daily narratives Influencers publish on their blogs and social media, such that readers are unable to tell apart ‘paid opinions’ from ‘unpaid’ sentiments (Abidin 2014). However, along with the maturity of the field, there is a gradual standardization of new advertising formats.

     

    The conducted study explores how semi-professional microcelebrity Influencers create advertising market innovations. Researchers have previously described how consumer fans help firms innovate (e.g. Füller et al 2008), and how fan cultures celebrate their favourite brands by creating their own advertisements (Muniz & Schau 2005; for overview see Ots & Hartmann 2015). This paper takes a slightly different approach – rather than seeing consumers as co-creators, it demonstrates how new actors outside the traditional media and advertising industries, make innovations that compete with the incumbents. We focus on these vernacular advertising innovations in the age of social media, and seek to understand how Influencers orientate towards a youth market in the saturated, visually dominated attention economy of Instagram. The findings include a typology of innovative advertising formats emerging outside the traditional media companies, along with their associated publishing rules as defined by the semi-professional Influencers.

     

    The data draws on a larger study of social media Influencers in Singapore since mid-2010, including over a year of intensive participant observation conducted with these Influencers in the flesh in the capacity of various roles. These interactions and observations were archived in extensively detailed field diaries. 120 personal interviews were conducted with Influencers, Influencer management agencies, (prospective) clients, readers, and friends and family of Influencers between December 2011 and July 2013. Social media content from blogs, Twitter, Facebook, Instagram, YouTube, AskFM, and popular public forums was archived until December 2015. Fieldwork entailed continued interaction with other actors involved in the Influencers’ social milieu, including their peers, backend production management, sponsors and advertisers, and readers. As such, although the data is drawn mainly from the textual and visual content of publically accessed blogs and associated social media platforms including Instagram, Twitter, and Facebook, the analysis is highly contextualised and shaped by long-term ethnographic work among these Influencers. 

  • 7.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Influencers Tell All?: Unravelling Authenticity and Credibility in a Brand Scandal2016In: Blurring the lines: Market-driven and democracy-driven freedom of expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Nordicom, 2016, 153-161 p.Chapter in book (Other academic)
    Abstract [en]

    This chapter discusses the emerging practices of social media Influencers. In focus are six influential Instagram Influencers who were ‘exposed’ for involving themselves in campaigns aiming to discredit telecommunications providers in Singapore. In the absence of enforced legal boundaries and industry norms regarding advertising formats and advertising ethics, brand scandals are frequent, causing concern among regulators, brand managers, and platform owners. When starting to accommodate commercial brands and contents in social media posts, Influencers are constantly at risk of breaching their contract of trust with their followers. The case study shows how Influencers, followers, and eventually also the brand clients, are sensitive to what they experience as deceptive and unethical behaviours that will put normative pressures onto the Influencers to conform to certain ethical standards.

  • 8.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram2016Conference paper (Refereed)
  • 9.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce2015Conference paper (Refereed)
    Abstract [en]

    The new "liquid" media environment involves a range of new professions, practices and practitioners (Deuze 2011). Based on a rich ethnographic study containing personal interviews and participant observation, this paper looks at semi-professional Influencers in the social media marketing industry and asks how these new branding professions and their practices emerge and institutionalize. Specifically, the material draws on data collected between 2011 and 2015 among women Influencers in the ‘lifestyle’ genre in Singapore who advertise products and services in the industry verticals of Fashion, Beauty, and Electronic goods on blogs, Twitter, and Instagram.

  • 10.
    Adrovic, Ninella
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Sex and the City: En kvalitativ studie om serien och karaktärerna2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie är att undersöka hur de kvinnliga huvudkaraktärerna i den amerikanska dramaserien Sex and the City framställs. En analys har gjorts på sex avsnitt av serien. Analysmaterialet studerades utifrån ett feministiskt samt stereotypiskt perspektiv. En av utgångspunkterna har varit antagandet om att karaktärerna är olika.

    Undersökningen syftar också till att analysera serien och se om den är en traditionell eller en modern såpopera.

    Studien grundar sig på en innehållsanalys. Resultatet kommer att delvis vara generellt för hela serien, eftersom karaktärerna följer med alla säsonger men utvecklas under seriens gång.

    Resultatet av undersökningen stärker antagandet av att karaktärerna är olika. Kvinnorna representerar stereotyper av olika slag. Resultatet visar även att kvinnorna också har mycket gemensamt. Serien kan varken placeras i den traditionella såpoperan eller i den postmoderna såpoperan. Sex and the city är en serie som har element från båda subgenrerna.

  • 11.
    Agerteg, Mikaela
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Ardell, Sandra
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Tivelius, Marielle
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    En kvalitativ studie om genrer och varumärkesbyggande inom TV-reklam2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Då TV-reklam idag är ett frekvent inslag i de kommersiella TV-kanalerna ville vi ta reda på vilken typ av reklamfilm som uppfattades som mest lämpad vid varumärkesbyggande. För att ta reda på detta valde vi att genomföra kvalitativa djupintervjuer med sex personer, tre kvinnor och tre män, i åldrarna 18 - 65 år. Vi valde att avgränsa oss till de tre genrerna humorreklam, känsloreklam och kändisreklam, och valde ut två reklamfilmer inom varje genre som vi ansåg representativa för respektive genre. Vi valde att använda oss av semiotik och brand equity som teoretisk ansats då vi ansåg att de passade väl in i vår studie.

    Under intervjuerna visade vi reklamfilmerna för intervjupersonerna och ställde därefter frågor utifrån två förutbestämda frågeområden; varumärke och reklamfilmsgenre. Majoriteten av intervjupersonerna ansåg att humor var den genre som var mest lämpad vid varumärkesbyggande, men när det gällde personligt tyckande visade det sig att humor och känsloreklam var lika mycket uppskattade. Flertalet av intervjupersonerna var överens om att val av reklamfilmsgenre var sammanlänkat med den typ av produkt som marknadsfördes. Vi kunde även urskilja att ett antal intervjupersoner ansåg att reklamfilmer till en viss grad bidrar till att intervjupersonerna skulle välja den marknadsförda produkten framför en likartad. En tendens vi fann inom kändisreklam var att om intervjupersonerna själva har en negativ uppfattning om kändisen i reklamfilmen från början så är inte det en faktor som påverkar varumärket och företaget på ett negativt sätt. En övergripande tendens vi kunde urskilja var att varumärket måste utstråla positiva associationer för att skapa värde hos TV-tittaren.

  • 12.
    Aguilar, Huri Eunice
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Huri Eunice Aguilar

    Fyra PR-konsulters syn på hur man förändrar ett personligt varumärke. - En kvalitativ undersökning om processen av att förändra ett personligt varumärke.

    Antal sidor: 38

    Uppsatsen behandlar processen av att förändra ett befintligt personligt varumärke. Syftet är att beskriva och skapa förståelse för processen av att förändra ett personligt varumärke. Frågeställningarna är hur ompositioneras eller revitaliseras ett befintligt personligt varumärke? Finns det gemensamma komponenter som leder till framgång när man förändrar det personliga varumärke? Vilka risker finns vid en ompositionering eller revitalisering utav ett befintligt  personligt varumärke? Kan de varumärkesstrategierna som finns om hur man förändrar ett företags eller produktvarumärke anpassas till personliga varumärken?

    Metoden är kvalitativa intervjuer med fyra PR-konsulter som har erfarenhet av att förändra varumärken eller personliga varumärken.

    Processen av att förändra ett personligt varumärke är att identifiera det personliga varumärkets identitet. Det andra steget är att fastställa hur det personliga varumärket ska uppfattas, och vilka egenskaper i ens identitet som därmed måste belysas. De sista steget är att ta reda på hur det personliga varumärket uppfattas, och minska gapet mellan hur man vill att det personliga varumärket ska uppfattas, och den faktiska uppfattningen.

    Gemensamma komponenter som leder till framgång när man förändrar ett personligt varumärke är att förändringen anses vara genuin, naturlig, och att förändringen endast belyser andra redan existerande egenskaper i ett personligt varumärkes identitet.

    De risker som finns i att förändra ett personligt varumärke är att tappa sin målgrupp eller trovärdighet samt att man eliminerar de element som differentierar det personliga varumärket. Uppsatsens slutsats är att vissa av de varumärkesstrategier som finns, kan appliceras på personliga varumärken. Skillnaden är att varumärkesstrategierna för produkt och företags varumärkena är mer omfattande. Varumärkesstrategierna som inte tycks vara applicerbara, är de som tar upp en förändring av själva produkten vid en förändring av varumärket. Uppsatsen kommer fram till att ett personligt varumärke kan revitaliseras dock inte ompositioneras. En ompositionering involverar en förändring på själva produkten, medan en revitalisering är ett mer korrekt begrepp att använda , då begreppet syftar till att ändra ett varumärkes associationer.

  • 13.
    Ahlberg, Christofer
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Trygged, Mattias
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Wahlström, Alexander
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Vägen till nyhetsvärdig: En kvalitativ textanalys för att utmana medielogiken genom att testa tre nyhetsvärderingsteorier2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In August 2010 an accident occurred in the San José mine in Chile. 33 miners were trapped in a shelter at a depth of 700 meters for over two months before they were rescued. The accident got a lot of media cover-age worldwide. In our study we have challenged the media logic by testing three news value theories from the content of aftonbladet.se:s and dn.se:s news articles regarding the mining accident. The newspapers were selected because they are the largest evening and morning newspaper in Sweden. We looked at which of the theories that best could be applied to the newspapers articles and also the differences between the newspa-pers' reporting from the perspective of the theories. The news value theories that we tested are from the theorists Håkan Hvitfelt, Tony Harcup & Deirdre O'Neill and Pamela J. Shoemaker, Tsan-Kuo Chang & Nancy Brendlinger. In the analysis we made a qualitative text analysis and analyzed the articles hermeneutically through eight dimensions in an analytical framework. During the study we concluded that there are only small differences between the newspapers in their reporting. We only found differences in two of the eight dimensions we analyzed. None of the theories fully consists with the newspapers reporting, but Hvitfelt is the theorist whose theory is most consistent with how the newspapers were written. He is followed closely by Harcup & O'Neill, then Shoemaker et al. It should be emphasized that the factors in the theories in many cases are vague and difficult to interpret, which led us to make our own interpretations in those cases. Although the theorists’ ideas differ, none of them has succeeded in creating a theory that is complete. It is only when the theories converge that they demonstrate an acceptable way of how an occurrence becomes news worthy in today's media landscape.

  • 14.
    Ahlberg, Emma
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Lennartsson, Annica
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Wahlström, David
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    No fat chicks: En semiotisk innehållsanalys om hur kvinnliga karaktärer framställs i barnprogram2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There is little research on how gender is mediated through children’s programs. The few studies that exist indicate the male characters more often appears than female, and the male characters usually have larger and more important roles.

    The purpose of this study is to examine how female characters are portrayed in the children’s programs from the different time periods. The analysis will show how the female characters are portrayed and if it has changed over time. The analysis will also show whether the characters can be referred to as stereotypical or not, and if they follow the typical gender roles.

    The essay is based on a semiotic content analysis with both denotative and connotative approach. Semiotics is both collection and analysis method. Through the sampling method which was partially random, the six children’s programs from three different decades were established to constitute the empirical material.

    Our analysis shows that there are both similarities and differences between the female characters from carious children’s programs and decades. However, there is no direct pattern for these similarities and differences. Our analysis also shows that the female characters’ appearance is not very stereotypical. It is not possible to see any overall change over time in terms of the characters’ behavior; the analysis does not demonstrate that they have gone from behaving in one manner to another.

  • 15.
    Ahlgren, Robin
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Börjeson, Jakob
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Callas, Arvid
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Marknadsföringsbegrepp i praktiken: En kvalitativ studie om tillämpningen av priming, upplevelserummet och relationsmarknadsföring i fallet HV712010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The study is based on the pragmatic question whether one can apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be discerned in the particular case of HV71. The method used is a hypothetico-deductive approach, which is not entirely conventional in the humanistic and social scientific context. Consequently, it has been proven to be particularly suitable as it could expose the theoretical perspectives for a difficult scientific test.

    The result of the study demonstrated that a marketer could benefit from using the theoretical perspectives when exercising the profession. It also showed that the object of study applied these perspectives. Furthermore, the study contributes with new knowledge in two areas. First, it was shown that researchers could use the hypothetico-deductive method as tool for humanistic and social scientific studies such as this. Also, the study answered the fundamental questions whether the theoretical perspectives could be identified in practice and how the object of study benefited from applying them.

  • 16.
    Albinsson, Sanna
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Lindahl, Ida
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Åberg, Sara
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Med tillstånd att vara rolig: En innehållsanalys av modern komedifilm2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Film is a medium that influences the construction of identities and the perception of norms and reality. One of the most popular movie genres is comedy. Therefore, it is of interest to study the construction of the film characters to see what standards are prevailing today.

    The study's aim is to - from a social constructionist perspective - examine different characters in a contemporary comedy film to research how gender is constructed, the humorous function different characters are assigned, and the differences between a comedy film with mainly male actors and a comedy film with mainly female actors.

    The results of the content analysis showed that a comedy film with mainly male actors confirms traditional gender norms and social norms as a comedy film with mainly female actors shows new trends regarding masculine and feminine characters. Masculine characteristics were shown, however, to be more desirable. The study also found that the humorous function of the characters lies in the breaking of social norms, stereotyping and exaggeration.

  • 17.
    Aleñá Naval, Gerard
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ideology and Orientalism in American and Cuban news media: Representation of the Chinese government in foreign media during the Umbrella Revolution2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine the representation of the Chinese government in foreign media during the Umbrella Revolution along 2014. Hence, this paper analyzes The New York Times and Granma by using Critical Discourse Analysis along with Multimodal Critical Discourse Analysis in order to reveal underlying ideology and Orientalism in their news discourse. Thus, this study aims to understand how influenced is their representation of the Chinese government by the ideology of their countries. In that way, ideology and Orientalism are the theories implemented in this research. Additionally, in order to understand the relationship between media and the establishment in United States and Cuba, the Liberal model and the Soviet Communist theory are respectively applied. Moreover, the Propaganda model is also implemented to study in depth the level of influence that the establishment has on the media. In this sense, the research reveals that the representation of Cuban and American media was influenced by the ideology of their countries and that both sides ‘othered’ each other. Hence, both constructions aimed to impose Capitalism or Communism as the most valid socio-economic system. 

  • 18.
    Ali Rostam, Erivan
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Hallberg, Kristina
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Gyllensten, Sofie
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Med skilda perspektiv: Sverigedemokraternas profil, identitet och image2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    This study will investigate how the Sweden Democrats' use the planned communication tools: profile, identity and image in their election campaign film. We have during the study used three different perspectives: structured interviews with three members of the Sweden Democrats, a semiotic film analysis of the party's election campaign film and performed a survey of 100 voting students at Erik Dahlbergsgymnasiet.

     

    The results of the study have demonstrated that the Sweden Democrats' profile is consistent with the campaign film's identity. The Sweden Democrats believes that the image of the party is not consistent with the party's profile. The problem that the Sweden Democrats claim to be medias fault.

    Our semiotic film analysis shows that the Sweden Democrats' message is clear in the election campaign by showing how immigration is expensive, while pensioners are affected. Our results also show that more than half of the students at Erik Dahlbergsgymnasiet had a bias against the Sweden Democrats and 70 percent felt that the individuals in the election campaign film were represented wrong.

  • 19.
    Almgren, Susanne
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    News Users’ (Dis)trust in Media Performance: Challenges to Sustainable Journalism in Times of Xenophobia2017In: What Is Sustainable Journalism?: Integrating the Environmental, Social, and Economic Challenges of Journalism, Peter Lang Publishing Group, 2017, 161-179 p.Chapter in book (Other academic)
    Abstract [en]

    In this chapter, the sustainability of journalism is explored with interest in how users express trust and distrust towards professional news media. The challenges to the sustainability of journalism have social, financial and environmental tenets. The center of attention here is the social aspect of how users negotiate the end of journalism in society. Users have conflicting views on how professional news media perform, oscillating between if the responsibility of news media should be extended to coverage of conflicting issues or to enable citizens to share a common ground imprinted by solidarity. These aspects merge and manifest in news related to issues of xenophobia and solidarity. The changed financial prospects of the news industry coincide with the timing of globalization’s effects on the local scene, where people experience increasing hurdles across the world. The sustainability of journalism—considered crucial for democracy—is currently under substantial pressure. At the same time, living conditions are deteriorating around the world. People need to migrate to other societies that are becoming ever more polarized between xenophobia and solidarity. News covering this process is constructed within a professional value system that—for the sustainability of journalism—needs to be perceived as legitimate.

  • 20.
    Almgren, Susanne
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Participating Users across News Media SpacesManuscript (preprint) (Other academic)
  • 21.
    Almgren, Susanne
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Undoing Churnalism?: Users sharing local news on Facebook2017In: Digital Journalism, ISSN 2167-0811, E-ISSN 2167-082X, Vol. 5, no 8, 1060-1079 p.Article in journal (Refereed)
    Abstract [en]

    This study investigates the types of information that users of a local news site share on Facebook. This issue relates to the idea of "churnalism", which concerns a form of weakened journalism that diminishes the ability to perform expected tasks in a democratic society. As a major social media platform, Facebook has acquired substantial influence over news dissemination, and therefore, scholarly focus needs to be directed to users as news disseminators. The manners by which users share news on Facebook indicate whether churnalism is promoted or abated through users' interaction with online news. In this study, a quantitative content analysis illustrates how 348 news articles published on a local news site were shared 7266 times. The results show that concerns related to churnalism should be directed primarily to the fact that the news outlet only rarely provides users with opportunities to interact with serious or hard news, while lightweight news is frequently offered. Despite this, users abate churnalism in the sense that the news they prefer to share is news from in-house sources rather than from external sources. The news extensively shared covers changes in the vicinity, and health care, and has emerged from local and regional events.

  • 22.
    Almgren, Susanne
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Users and producers: Online News as Mediated Participation2017Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The purpose of this thesis is to illuminate principles that guide mediated participation, taking place through the interplay between users and news producers. Therefore, the study focuses both how spaces for participation are structured (by news producers) and those that exert participatory practices (news users). The research design thus has an approach that ties together analytical strands that previously have been studied separately. The research questions concern how the conditions comprising mediated participation – in terms of opportunities for users’ participatory practices – differ between (1a) various types of online news sites, and (1b) various types of news, as well as how users exercise participatory practices (2a) on various types of news sites, and (2b) in connection to various types of news. The last research question (3) concerns how users express the connection to news producers, through participatory practices within participatory spaces. The thesis includes four papers, that together answer the research questions by applying content and text analyses to various types of news sites (big city national, local rural area, morning broadsheets and evening tabloids) and its content: news articles and features for user participation, such as comments and sharing news through social media (i.e., Facebook and Twitter).

    The results show that users and news producers take diverging approaches to user participation adjacent to online news. This is illustrated by the fact that the categories of news that users are most often permitted to interact with, coincide precisely with the news that users tend to decline to interact with, while the news categories that users tend to interact with (when given the chance) occur comparatively sparse. The results also show that news producers are much more prone to permit users to share news through social media, than to permit them to comment news on the news site. Almost all news are made to permit users to share news through Facebook and Twitter, whereas commenting news is substantially more restricted, and even more so among big city national news sites than among local rural area news sites. When it concerns user practices, users share news on Facebook 20 times more often than they share news through Twitter or comment news on news sites. Tweeting news almost only occurs in news sites affiliated with big city national newspapers, and most prominently so when it concerns evening tabloids. This means (when controlling for differences in circulation) that commenting as a user practice tend to have a more local character than tweeting news, with its more national focus.

    The connection between users and news producers is shaped by the approach these groups of actors take to each other, under different circumstances. Sharing news through Facebook and commenting on news sites, are not interchangeable practices. Nor is tweeting news from a news site affiliated with national tabloid compared to from a local morning newspaper. And although it is well known from extant research that producers hold hesitant views concerning users’ influence over content, users also express distrust when it concerns how professional media practices allow various actors salience in the media. These ideas primarily concern “elites” versus “commoners”, differences between public service and commercial media, regulations and media, including roles, genres, and formats. These ideas also concern whether representational principles should guide media representation or if certain views should be excluded, whether journalists’ political views affect media performance, and how crime news should be presented in terms of what events are published and representations of victims and perpetrators. Overall, the thesis illustrates that there are connections between various forms of electronic communication (i.e., commenting and sharing news through Facebook and Twitter), and the specific contextual and social settings that news sites are embedded within, with its specific situated audience, shaping the connections between users and news producers.

  • 23.
    Almgren, Susanne
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Ekberg, Sara
    Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
    User-Generated Content: Organizational Routines and Participatory Practices2013Conference paper (Refereed)
    Abstract [en]

    This review focuses user-generated content (UGC) in the mainstream media context. The review illuminates different facets of the notion of UGC, as it follows the interlocked and subsequent links in a chain from the mainstream media organizations, the professional journalistic practices, the generated content, the users, and finally the views on the generated content and the users generating it. The contribution of the review is twofold; 1) mapping the field’s current state and its counterpoints from a cohesive and interdisciplinary perspective and, 2) letting the review fall into the construction of ideal type sets that can be used for further theoretical development of the field.

  • 24.
    Almgren, Susanne
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Holck Clausen, Louise
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    " ...jag tycker om sill, men tycker inte att det ska vara obligatoriskt... ": - En innehållsanalys om medielogik, public service och partipolitik i SVT:s partiledarutfrågningar2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay examines how media logic and public service values are expressed in the SVT party leaders hearing fall of 2010. A comprehensive study in the form of quantitative and qualitative content analysis was made by all party leaders hearings broadcast on SVT weeks before the election, and each party's election manifesto. Four questions were measured primary quantitatively, and were then assayed qualitatively on the basis of the civic groups that are made visible, how the party leaders' private affairs are exposed, how the manifesto contents are consistent with the journalistic issues during the hearings, and government complications and cooperation difficulties of various kinds. The quantitative analysis indicated that consumer perspective dominates, but the difference is large in the various party leaders hearings. The personal exposure of the party leaders will have the least room for the then prime minister candidates Fredrik Reinfeldt (m) and Mona Sahlin (s), but also to Maud Olofsson (c). Manifesto conformity with the journalistic issues showed significant differences between the various party leaders hearings. Most communications space to complications are exposed with the Rödgröna blocket (and particularly the smaller parties, Miljöpartiet and Vänsterpartiet.) The results of our study are varied, depending on the issue in question. Components of the public service value seems to have a greater impact in the major parties compared to the smaller parties regarding the consequences for the individual cases and party policies. An overall theme is the presentation of policy that it takes away something from people rather than it adds. Another feature we have noticed is that the people were presented as victims of something (new price of gasoline, health insurance, upper secondary school reform ...) In a society of growing problems with involving the citizens in the political life, it may be useful to ask how much responsibility the media has of this. Finally it should be pointed out, that the results we arrive at should not be referred to journalism as a profession, but rather emphasize the necessity of a planned strategy to highlight the forces that strive to media logic components in the form of polarization, concretization and simplification.

  • 25.
    Almgren, Susanne
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olsson, Tobias
    Lunds Universitet.
    Commenting, sharing and tweeting news: Measuring online news participation2016In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 37, no 2, 67-81 p.Article in journal (Refereed)
    Abstract [en]

    Social plugins for sharing news through Facebook and Twitter have become increasingly salient features on news sites. Together with the user comment feature, social plugins are the most common way for users to contribute. The wide use of multiple features has opened new areas to comprehensively study users’ participatory practices. However, how do these opportunities to participate vary between the participatory spaces that news sites affiliated with local, national broadsheet and tabloid news constitute? How are these opportunities appropriated by users in terms of participatory practices such as commenting and sharing news through Facebook and Twitter? In addition, what differences are there between news sites in these respects? To answer these questions, a quantitative content analysis has been conducted on 3,444 articles from nine Swedish online newspapers. Local newspapers are more likely to allow users to comment on articles than are national newspapers. Tweeting news is appropriated only on news sites affiliated with evening tabloids and national morning newspapers. Sharing news through Facebook is 20 times more common than tweeting news or commenting. The majority of news items do not attract any user interaction.

  • 26.
    Almgren, Susanne
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olsson, Tobias
    Lunds universitet.
    Deltagande användare - i princip och praktik2016In: Människorna, medierna & marknaden: Medieutredningens forskningsantologi om en demokrati i förändring, Stockholm: Fritzes, 2016, 377-401 p.Chapter in book (Other academic)
  • 27.
    Almgren, Susanne
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olsson, Tobias
    Lunds Universitet.
    ‘Let’s Get Them Involved’ . . . to Some Extent: Analyzing Online News Participation2015In: Social Media + Society, ISSN 2056-3051, Vol. 1, no 2, 1-11 p.Article in journal (Refereed)
    Abstract [en]

    The development of social media applications, such as blogs, Facebook, and Twitter, has offered new participatory opportunities for everyday media users. This article contributes to research by looking into one specific aspect of the increasingly more participatory media ecology—the news comment feature. Drawing on a quantitative content analysis of 1,100 news pieces, as well as spaces for user comments, the article reveals both how this emerging public space is shaped by the media company and, later, appropriated by their participating users. Our analysis reveals, for instance, that the online newspaper prefers to allow users to comment on lightweight news such as sports and entertainment. The users, however, prefer to post comments on news covering changes in proximity space, politics, and health care, while also clearly ignoring the most available news pieces (sport and entertainment). In the concluding section, the discrepancy in preferences is discussed.

  • 28.
    Almgren, Susanne
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Olsson, Tobias
    Lunds Universitet.
    Steering the Editorial Filter - User Comments as a Negotiated Space for Participation in Online News2014In: ECREA 2014 Lisboa - Communication for empowerment: citizens, markets, innovations: Book of abstracts, 2014, 28- p.Conference paper (Refereed)
    Abstract [en]

    The development of social media applications, such as blogs, Facebook and Twitter, has offered new participatory opportunities to everyday media users. In some respects, this also marks a transformation of public space, as the broadcasting era’s “audiences” nowadays also can take on the role as participating “co-creators”. Or to put it slightly differently: Contemporary media landscape allows for new forms of coexistence between producer and user generated content. For traditional media companies, this transformation has brought both challenges and opportunities. User generated content has always played a part in media production, but the current media situation has certainly made it a more salient feature. Among online newspapers, specifically, the new opportunities to include users’ participatory practices have taken different forms. For instance, they nowadays allow for convenient Facebook-liking and users linking blog posts to articles. They also spend both time and energy on making it easier for readers to get in touch with them in order to provide pictures, information, corrections, etc. Within this context of offering new, participatory opportunities to the previous “readers”, online newspapers have also come to adapt to and develop on one specifically salient strategy: To allow readers/users to comment on articles online. Media research has already paid attention to user comments as a participatory practice. These studies have typically looked into what technological features for participation that are offered and how they enable and limit users’ participatory practices (cf. Domingo et al., 2008; Hermida & Thurman, 2008). In this paper, we take on a slightly different approach. Firstly, the paper looks into the conditions for participation in terms of topics: What content are users allowed to comment on? How do content characteristics differ between news that are made available and news that are withheld from comments? After having mapped these conditions for participation we – secondly –analyze how users actually navigate within this (conditioned) space: What news are they interested in commenting on? How does commenting vary between different kinds of articles? These questions are answered by help of an analysis of 1.100 news items and their adjacent user interface in an online news site (affiliated with a professionally produced, local newspaper). In terms of methodology we apply quantitative content analysis. Our analysis reveals that the participatory space offered to the readers is geared towards light news, whereas users themselves have clear preferences for commenting news concerning changes in their local environment, about general national politics and welfare issues. The paper concludes with a discussion on potential explanations as to why this discrepancy exists and it also further reflects on its potential implications for users’ participatory practices.

  • 29.
    Alsbjer, Annelie
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Sjöberg, Linn
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Civilengagemang i sociala medier: En studie av Refugees Welcome to Gothenburgs mediering och medialisering2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study has examined the mediatization of the social movement Refugees Welcome to Gothenburg. By identifying social practices at a meso level within Refugees Welcome to Gothenburg, mediation processes have been found. The analysis at a macro level (in relation with the society) have then led to the understanding of the mediation processes. The material selection has been made on social media and on the website of Refugees Welcome to Gothenburg. The analysis is based on a conceptual framework by Alice Mattoni and Emiliano Treré (2014), combined with mediatization theories, and more specifically, the four processes of social change within mediatization by Winfried Schulz (2004) together with the media logics in social media by José van Dijck and Thomas Poell (2013). A qualitative text analysis was used in order to study the material.

    The analysis was performed at two levels, firstly, at a meso level to identify the social practices and the mediation processes, and secondly, at a macro level to find the mediatization of Refugees Welcome to Gothenburg. The results showed that Refugees Welcome to Gothenburg has a strong mediatization, but at the same time, not completely. Some social practices have not been mediated. The non-mediated social practices, however, have shown an amalgamation (joining) with the mediated social practices. Finally, the essay has also shown that social movements should be studied from a media perspective even further, to be able to understand functions and changes within them.

  • 30.
    Altoun, Rania
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Bezdrob, Harun
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Män i modebilder: En kvalitativ bildanalys av modebilder i herrmagasin2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att analysera hur män framställs i modebilder. Vi vill med hjälp av en kvalitativ undersökning tolka mäns yttre genom ett analysschema, som vi själva tagit fram. Genom att analysera åtta bilder ur två framstående herrmagasin i Sverige, King of Sweden och Man Magazine, kom vi fram till en framträdande bild av hur män ser ut i modebilder. Vi valde att använda oss av tidningarnas decembernummer, 2008.

     

    Denna undersökning utgjorde även en analysering av vad maskulinitet är och hur det framställs i modebilder för herrmagasin. Urvalet gjordes utifrån oss själva där vi strategiskt valde ut bilderna, och vilka tidningar vi ansåg vara ledande på den svenska marknaden. Därefter valde vi att analysera fyra bilder som var professionellt framställda för ett varumärke och fyra bilder som var redaktionellt utförda. Nästa steg i undersökningen blev att bild för bild undersöka dem utifrån vårt analysschema för att sedan diskutera kring det vi har kommit fram till.

     

    Vi eftersträvade även efter att se vilka likheter och skillnader det fanns mellan de två olika magasinen, om det överhuvudtaget fanns någon skillnad. Förutom det ville få reda på om bilderna hade ett viktigt budskap att säga betraktaren.

     

    Det vi kom fram till i resultatet var att det fanns olika typer av mansideal i herrmagasinen. Beroende på hur vi själva tolkade bilderna framträdde män som vi ansåg var mer maskulina och män som starkt ledde in mot det feminina. Männen i de redaktionella bilderna var dock mer feminint klädda och blev stylade på ett mer feminint sätt exempelvis håret och ögonbrynen. Däremot tyckte vi att de professionella modebilderna var väldigt manliga och riktade sig mot machomännen och de män som är mycket måna om sitt utseende.

     

  • 31.
    Alvekrans, Kicki
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Eriksson, Maria
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Wallstedt, Charlotte
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Att leva som man lär: En studie om kommunikationsbyråers positionering i Jönköpingsregionen2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    To live as you learn

    - a study about positioning of communication firms in the region of Jönköping

    Companies of today live in a more intricate and complex world then ever before, where the cooperate identity is created from a combination of what they in reality carry out and how this in turn is explained. In the region of Jönköping there is a wide collection of different PR, advertising and communication firms, all with different designations, but with similar services. To be able to differentiate themselves towards their competitors, positioning has become a crucial instrument, and the perceived image of the company has turn out to be one of the most vital factors of survival that determines whether the companies are successful or not. Through this the key to success today lies within the company’s ability to value and communicate their inner and external identity in relation to their sought profile and not through for example quality or technical superiority, the consumers emotions and over all awareness has become the most important differential feature when choosing and creating relations. The financial value can in turn only be ascribed to the brands identity when it contributes in creating a positive and advantageous image of the companies’ products and services.

    Our study consists of a presentation of the strategic brand management of a selected number of communication firms in the region of Jönköping, and how this in turn is perceived and interpreted by their clients. Our objective is in short to present what main messages the firms wants to communicate and how these in turn are perceived by their clients, after which a comparison is made between the conveyed profile and the perceived image. Our results show that a strategically managed brand isn’t synonymous whit success. Our study also implies that profile and image not necessarily need to coherer to create a strong and competitive brand. The study also shows that in our case the core values of the firms are of such a general nature that they can’t distinguish the bureaus from a competitive perspective. To summarize our result show that clients create relations with the employees within the firms and not with the firms themselves, this leaves the firm as a brand, vulnerable when their competitive advantages only lies within the firm’s potential to attract qualified employees.

  • 32.
    Andersson, David
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lundberg, Sebastian
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Idyllen som blev en mordplats: En kvalitativ innehållsanalys av Aftonbladets och Nya Lidköpings-Tidningens rapportering kring försvinnandet och mordet på Lisa Holm2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 33.
    Andersson, Johan
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Borglin, Filip
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Experterna: Så kan Ryssland ta Gotland: En kritisk diskursanalys av hur Ryssland konstrueras i Aftonbladet i samband med återmilitariseringen av Gotland2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine how Russia is constructed discursively in the Swedish newspaper Aftonbladet in connection to the re-militarization of the Swedish island Gotland, and if an Orientalistic discourse can be discerned in the coverage. This in turn contributes to theorizing about how the current global hegemony may affect the journalistic profession. To find semiotic patterns in Aftonbladet we used critical discourse analysis (CDA) as the theory and method. The theoretical framework is based on critical discourse analysis theory and Edward Said's postcolonial theory of Orientalism.

    The questions in this study are asked to find out how Russia is constructed discursively in the Swedish newspaper Aftonbladet, how different linguistic resources are used in constructing Russia and in what discursive themes Russia is fabricated from an oriental perspective.

    The study's methodology is based on analysis concepts drawn from CDA that makes it possible to analyze the empirical material based upon Aftonbladet’s use of language. The analysed linguistic resources in the material fall into four different discursive themes. The first theme is Russia as militarily superior, the second theme is Russia as provocative, the third theme is Russia as erratic and the fourth and most prominent theme is Russia as the antithesis of the West. The study's results suggest that an oriental discourse may be discerned through these four themes.

  • 34.
    Andersson, Mea
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Permerud, Denise
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Att kommunicera med morgondagens medarbetare: En studie av studenters värderade employer attractiveness och deras image av Landstinget som arbetsgivare2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie utgår från fältet PR och marknadskommunikation med inriktning mot employer branding. Landstinget i Jönköpings län har nyligen inlett ett arbete med employer branding och som ett led i detta arbete söker de nu kunskap om vad som bör kommuniceras till presumtiva medarbetare för att på så sätt skapa ett attraktivt employer brand.

    Syftet med studien var att identifiera de attribut som Landstinget i Jönköpings län med fördel kan lyfta fram i den marknadskommunikation som riktas till presumtiva medarbetare. För att besvara syftet utfördes en kvantitativ enkätundersökning bland studenter vid Högskolan i Jönköping för att få en bild av vilka attribut de ansåg viktiga hos en arbetsgivare samt hur de såg på Landstinget som arbetsgivare. För att få ytterligare substans i studien valde vi att ställa resultaten mot teorier om inre och yttre motivation för att på så sätt undersöka vilken typ av motivaton som de tillfrågade studenterna drivs av när de väljer arbetsgivare.

    Studiens resultat ger en tydlig bild av vad som anses vara mest respektive minst attraktivt hos en arbetsgivare, där goda relationer med kollegor är det attribut som värderats högst och förmånersamt bonus värderats lägst av respondenterna. Goda relationer med kollegor är även det attribut som respondenterna ansåg som mest troligt att Landstinget kunde erbjuda som arbetsgivare.

    Sammanfattningsvis har studiens resultat visat att psykologiska attribut som kan härledas till inre motivation är de som värderats mest attraktiva. Vidare visar resultatet att de ekonomiska attributen, som kan härledas till yttre motivation, inte anses vara lika attraktiva. Studenterna vid de olika utbildningsprogramen som ingick i studien visade sig värdera attraktivitet och image på ett likvärdigt sätt, vilket har möjliggjort en rekommendation av ett employer value proposition för Landstinget i Jönköpings län.

  • 35.
    Andersson, Sandra
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Rönnqvist, Linnéa
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    ”... när jag var där så ångrade jag mig bara liksom.”: En kvalitativ kritisk diskursanalys av framställningen av transpersoner i svensk television.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study focuses on the portraitation of transgender people in Swedish television. More specifically, clips from two of the biggest Swedish TV-channels, SVT and TV4, are being analysed. Two clips have been chosen from each channel, one interview and one reporting/news segment. The clips have been chosen strategically to serve the purpose of the study, which means that they in one way or another treats the topic of transgender people. To be able to examine and analyse the portraitation of transgender people, critical discourse analysis (CDA) have been implemented both as a theory and as a method. The study’s theoretical framework is based on queer theory and the theories that branch out from it, for example gender theory.

    The approach of the study is based on three different levels, from which the clips are analysed. The first one is analysis of language texts, where linguistic tools are being studied. The second one is analysis of discourse practice, where discourses in the text are being identified. The third and last one is analysis of discursive events as instances of sociocultural practice, where the content is contextualized and is put in relation to a social world.

    Four themes are identified in the analysis. The first one, the exposing of a minority in a minority, shows that half the analysis material shows transgender people who have regretted their gender confirmatory treatment, which is not representative for the majority of the group. The second one, heteronormativity as present norm, shows that the heteronorm can be identified in all clips, through discussions, stories and wording. The third theme, transgender people as a vulnerable group, shows a portraitation of transgender people as vulnerable and exposed. The fourth and last theme, HBTQ as education, shows an educational tendency in the material. 

  • 36.
    Andersson, Sebastian
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Larsson, Oskar
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Omvänd Celebrity Endorsement: Överförs värden från företag till kändis?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study regards Celebrity Endorsements, meaning collaborations where celebrities vouch for a product or a company in order to exchange values and hopefully increase sales. Previous research within this field is focused on what a celebrity can provide for the company. This essay examines the phenomena from the other direction, meaning what the company can provide to the celebrity. We want to find out if the swedes, football player Zlatan Ibrahimovic and Robin Carlsson, also known as the pop artist Robyn, through separate celebrity endorsement actions regarding the campaign “Made by Sweden” by Volvo, assumes values from the company. In order to apply our results on existing theoretical frameworks and thereby enabling ourselves to answer our questions, we have chosen to relate to previous research regarding celebrity endorsements, theories regarding how messages are transmitted, for instance the Meaning transfer model, as well as marketing theories regarding brand identity. Through three focus group interviews, we received an image of the two celebrities from the respondents, making the foundation for our analysis. Through comparing the image created by the respondents with the profile of the company, we could determine whether values had been transmitted from the company to the celebrity. Our study concluded that values are not transmitted from company to celebrity. Values encoded by the company were not represented in the image pictured by our respondents regarding the celebrities. The study does however show that a celebrity may gain new values through a celebrity endorsement action. 

  • 37.
    Andreas, Hammarstedt
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Philip, Nilsson
    Jönköping University, School of Education and Communication.
    Vart är vi på väg?: En kvantitativ undersökning av det populära tv-programmet På spåret2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 38.
    Andreasson, Jennifer
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Hildebrand, Louise
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    #SponsoredPost: En kvalitativ studie av hur samarbeten mellan Influencers och företag konstrueras på Instagram2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During 2016 the marketing strategy influencer marketing, to let influential people share branding messages online in the shape of sponsored content, gained in popularity. This thesis intends to increase the understanding regarding how collaborations between Influencers and companies are constructed on the media platform Instagram. The study aims to examine how Influencers construct their sponsored posts and through that process give an insight into how Influencer marketing is used in Sweden today. Our ambition is to contribute with knowledge within the field marketing communication which companies will be able to use in future collaborations.  

    In this qualitative content analysis we are examining sponsored posts from eight different Influencers within four areas of interest: fashion, health, beauty and lifestyle. A strategic selection is used when choosing the Influencers and the Instagram posts. Each post is analysed by the means of an analytic scheme, which is based on theory and previous research within the field. The analytic scheme contains four different themes: visual communication, written communication, laws and branding. All of the themes are designed with the purpose of answering the formulated questions of the study and its overall object.  The theoretical framework is based on branding, influencer marketing, user- and producer generated content as well as visual communication.

    The results of the study shows that the way companies and Influencers design their collaborations on Instagram vary, especially in regards to the different areas of interest. The collaborations with Influencers within the areas fashion and health tend to have a professional style that shows of an idealized view on reality. Influencers within the area lifestyle instead choose to focus on true to life images that create intimacy between them and their followers. Based on the study a few deficiency problems that exist in the way influencer marketing is being used today have been establish, for example call to purchase and that companies get to involved in the construction of the posts. The study shows that the key to successful influencer marketing is to be transparent with the collaboration and to let an Influencer, whose interest and tone of voice match up with the brand, convey a genuine and personalized message regarding it.  

  • 39.
    Anselin, Fanny
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ucar, Anita
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    "Det absolut värsta jag varit med om": En kvalitativ innehållsanalys av kvällspressens rapportering om knivdådet på Ikea 20152016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is, from a journalistic perspective, to examine how the Swedish newspapers reported and presented Ikea and the knife attack that took place at the company's department store in Västerås, Sweden, on August 10, 2015. Eight news articles from the websites of the Swedish newspapers Aftonbladet and Expressen have been analyzed. Using a qualitative content analysis with a hermeneutic strategy the news articles has been analyzed in detail by their main headlines, leads, intermediate headlines and body texts. The News Value theory and the Media Dramaturgy of the Media Logic theory were used as analytic tools for this study.

    The result shows that the Swedish newspapers reported about the knife attack at Ikea by fulfilling seven out of eight news criterias from the News Value theory. The news reports presented, among other things, cultural and geographical proximity between the event and the audience. The news reports were also focused on how witnesses (including Ikeas staff) experienced the knife attack, and how Ikea took action after the event. Another result shows that the Media Logic Dramaturgy portrayed Ikea as another victim in the context of the event, since Ikea was portrayed as shocked and empathic. The knife attack was portrayed as unpredictable and shocking. Based on the results, one conclusion is that the unique and shocking knife attack at Ikea were newsworthy and therefore appraised as an interesting event for the audience to read about. Ikea was not presented in a critical way because Ikea acted empathetic and responsible immediately after the event.

  • 40.
    Asplind, Gustav
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Rundqvist, Sandra
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Att investera i kreativitet istället för pengar2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats behandlar dagens mediala samhälle där det blir allt svårare för marknadskommunikatörer att nå ut med sitt budskap och skapa en mening hos mottagarna. De som lever i dagens samhälle har utvecklat en reklambarriär som gör att vi inte längre uppmärksammar reklam så som vi gjorde för ett antal år sedan. Okonventionella förhållningssätt är ibland lösningen för att nå ut och förbi reklambarriären hos konsumenter som tröttnat på traditionell reklam. I takt med att medielandskapet ständigt utvecklas blir konsumenten svårare att attrahera. Det har lett till att reklambranschen har blivit tvungna att utveckla sina metoder och tillvägagångssätt för att nå ut.

    Olika faktorer som målgrupp, trender, kunder och varumärkesassociationen spelar roll då en kampanj ska formas. Ett förhållningssätt som är viktigt att kunna behandla och ha kunskap om är gerillareklam. Liksom traditionell reklam har gerillareklam sina för- och nackdelar. I denna studie har vi i avsikt att reda ut de eventuella frågetecken som finns kring gerillareklam. Vi vill även försöka se vilken framtida roll gerillareklam kommer att ha.

    Det relativt nya fenomenet gerillareklam har fått en allt större betydelse för marknadsförare. Gerillareklam innebär att man investerar i en större mängd kreativitet, energi och engagemang än i pengar.

    Insamlingen av data gjordes genom e-postintervjuer med människor som har kunskap ocherfarenhet inom området från arbetslivet. Studien visar tydligt vilka gerillareklamens fördelar är, den är kostnads effektiv, den är oväntad, dess kreativitet samt dess förmåga att skapa PR och buzz. Gerillareklamen har även sina nackdelar, dess risk att bli otydlig samt dess snäva räckvidd.

  • 41.
    Axelsson, Dan
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Norberg, Viktor
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    "Jag reser mig inte ur soffan för att kolla Facebook": En kvalitativ studie för att undersöka hur sociala medier används via smartphones2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sociala medier har de senaste åren expanderat med en enorm kraft. Facebook som startades år 2004 är idag världens största sociala media och har i dagsläget över 500 miljoner användare. Om ökningen av användare fortsätter som den gjorde under år 2010 så kommer det år 2012 finnas fler Facebookanvändare än det finns invånare i Europa. Detta gör att det känns oerhört intressant och relevant för oss som medie- och kommuni-kationsvetare att undersöka området.

    Syftet med uppsatsen är att med hjälp av aktiva samtal i fokusgrupper undersöka användningen av sociala medier via den nya tidens mobiltelefoner (smartphones). Detta är viktigt att studera på grund av att fenomenet sociala medier har blivit en viktig del för oss medie- och kommunikationsvetare och kommer vara en stor del i kommunikationsbran-schens framtid.

    Vi har använt oss av aktiva fokusgruppssamtal för att få fram svar på våra frågeställningar.

    Fokusgrupperna genererade ett tydligt resultat som visade att användarna ser den ökade tillgängligheten som den största faktorn till förändringen i deras användning. Dessutom har tillgängligheten skapat ett ständigt pågående samtal på de sociala medierna som tidigare inte fanns där. Den ökade användningen har även medfört ett behov att hålla sig uppdaterad på de sociala medierna.

  • 42.
    Axelsson, Sofia
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Eriksson, Sofia
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    "Man valde att haka på när man såg att så många andra gjorde det": En kvalitativ studie om kommuners närvaro i sociala medier2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 43.
    Axing, Maria
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Elg, Veronika
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    "They don´t care about us!": Aftonbladets och Dagens Nyheters framställning av Michael Jackson bortgång2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den 25 juni 2009 dog en av världens mest kända artister, Michael Jackson. Detta orsakade stora rubriker i massmedierna och fans över hela världen sörjde. Denna uppsats handlar om hur Michael Jacksons bortgång framställdes i av de största tidningarna i Sverige, Aftonbladet och Dagens Nyheter. Vi formulerade följande frågeställningar:

    • Hur framställs och vinklas Michael Jacksons bortgång i Aftonbladet respektive Dagens Nyheter?
    • I vad mån skiljer sig framställningen och vinklingen mellan de båda tidningarna?

    Genom en kvalitativ textanalys som analysredskap försökte vi besvara dessa frågeställningar. Vi kompletterade med en bildanalys för att få en bättre förståelse för hur bilderna representerar texten. Urvalet bestod av 27 tidningsartiklar under perioden den 25 juni till och med den 9 juli 2009. Sammanlagt blev det 27 artiklar.

    Uppsatsens teoretiska bas är medielogik och representationsteori. Medielogiken var den primära teorin eftersom den utgår från det journalistiska arbetet.

    Resultatet visade att Michael Jackson framställdes positivt genom sin musikkarriär men negativt i privatlivet. Stort fokus lades på minnesstunden och orsaken till Michael Jacksons bortgång. Båda tidningarna använde sig av värdeladdade ord för att förtydliga framställningen av honom. Båda tidningarna har använt sig av både mer och mindre tillförlitliga källor. Undersökningen visade att flera skillnader fanns mellan hur tidningarna skildrade Michael Jacksons bortgång.

  • 44.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Academia and Public Debate2016In: Journal of Applied Journalism and Media Studies, ISSN 2001-0818, E-ISSN 2049-9531, Vol. 5, no 2, 145-150 p.Article in journal (Other academic)
  • 45.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Bridging the chasm: Can theory help media and journalism practitioners2016In: Towards a Praxis-Based Media and Journalism Research / [ed] L. Barkho, Intellect Ltd., 2016, , 160 p.Chapter in book (Other academic)
  • 46.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Burman’s news model: How to do journalism in the twenty-first century2016In: Journal of Applied Journalism and Media Studies, ISSN 2001-0818, E-ISSN 2049-9531, Vol. 5, no 3, 485-502 p.Article in journal (Refereed)
    Abstract [en]

    This article analyses a special case to illustrate paradigmatic rectification in news production that took place at the turn of the century. The special case concerns Tony Burman, a former head of Canada’s CBC and former managing director of the global news channel Al Jazeera English. Burman drew the journalistic community’s attention through ‘editorial remedies’ that saw the emergence of a special way of news coverage rarely practised by mainstream western media. Burman’s news model holds that all people or actors involved in an event determined newsworthy are equal and matter to the story in the same way regardless of their power. This article examines Burman’s news model as a shared mindset among members of a 24/7 news organization, focusing on the principles of objectivity, event and news values.

  • 47.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    From Theory to Practice: How to Assess and Apply Impartiality in News and Current Affairs2013Collection (editor) (Other academic)
    Abstract [en]

    From Theory to Practice is the first scholarly look at the possibilities and challenges of impartial and objective journalism in our digitized media world. This volume brings together contributions from editors at premiere news outlets like Reuters and the BBC to discuss how to assess, measure, and apply impartiality in news and current affairs in a world where the impact of digital technologies is constantly changing how news is covered, presented, and received. In this changing media environment, impartial journalism is as crucial as it ever was in traditional media, and this book offers an essential analysis of how to navigate a media milieu in which technology has sharply reduced the gatekeeping role news gatherers and producers used to have in controlling content flow to audiences.

  • 48.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    How Mainstream Media can Learn from Philosophical deliberations of impartiality?2013In: From Theory to Practice How to Assess and Apply Impartiality in News and Current Affairs / [ed] Leon Barkho, London: Intellect Ltd., 2013Chapter in book (Refereed)
  • 49.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    How to convert media and journalism studies into relevant, useful and practical research2016In: Journal of Applied Journalism and Media Studies, ISSN 2001-0818, E-ISSN 2049-9531, Vol. 5, no 3, 319-326 p.Article in journal (Other academic)
  • 50.
    Barkho, Leon
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Linking theory to practice: Changing the approach of media and journalism research2016In: Towards a Praxis-Based Media and Journalism Research / [ed] L. Barkho, Intellect Ltd., 2016, , 160 p.Chapter in book (Other academic)
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