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1.
Hispanic Marketing
Goodson, Sabrina
et al.
Shaver, Mary Alice
University of North Carolina .
Hispanic Marketing: National Advertiser Spending Patterns and Media Choices
1994
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 71, no 1, p. 191-198
Article in journal (Refereed)
2.
Black and White
Sentman, Mary Alice
University of North Carolina .
Black and White: Disparity in Coverage by Life Magazine from 1937 to 1972
1983
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 60, no 3, p. 501-508
Article in journal (Refereed)
3.
When the Newspaper Closes
Sentman, Mary Alice
University of North Carolina .
When the Newspaper Closes: A Case Study of What Advertisers Do
1986
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 63, no 4
Article in journal (Refereed)
4.
How Excess Profits Tax Brought Ads To Black Newspaper in World War II
Sentman, Mary Alice
et al.
University of North Carolina .
Washburn, Patrick
How Excess Profits Tax Brought Ads To Black Newspaper in World War II
1987
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 64, no 4
Article in journal (Refereed)
5.
Who Owns the Media?
Shaver, Mary Alice
Michigan State University.
Who Owns the Media?: Competition and Concentration in the Mass Media Industry
2001
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 78, no 4, p. 883-884
Article, book review (Other academic)
6.
The Effects of Public Ownership and Newspaper Competition on the Financial Performance of Newspaper Corporations
Shaver, Mary Alice
et al.
University of North Carolina .
Lacy, Stephen
The Effects of Public Ownership and Newspaper Competition on the Financial Performance of Newspaper Corporations: A Replication and Extension
1996
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 73, no 2, p. 332-341
Article in journal (Refereed)
7.
The impact of intermedia and newspaper competition on advertising linage in daily newspapers
Shaver, Mary Alice
et al.
University of North Carolina .
Lacy, Stephen
The impact of intermedia and newspaper competition on advertising linage in daily newspapers
1999
In:
Journalism & Mass Communication Quarterly, ISSN 1077-6990, E-ISSN 2161-430X, Vol. 76, no 4, p. 729-744
Article in journal (Refereed)
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