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  • 1.
    Berndt, Adele
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Gikonyo, Lucy
    Strathmore University.
    Environmental Concern Behaviours in Africa: An Exploratory Study2012In: Journal of Management and Sustainability, ISSN 1925-4725, E-ISSN 1925-4733, Vol. 2, no 2, p. 1-10Article in journal (Refereed)
    Abstract [en]

    Environmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected African residents. Statements reflecting non-purchasing indicated lower mean scores when compared to the purchasing behaviour statements. Statistically significant differences were found between the age groups with respect to both purchasing and non-purchasing behaviour as well as between the nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in purchase behaviour.

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