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  • 1.
    Abramsson, Emelie
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ottenström, Emma
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    ”Stick i stäv med värdeorden”: En kvalitativ fallstudie om internkommunikation kopplat till värdeord2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    For several centuries, there has been a process where people's duty to work has been replaced by a demand for balance, meaning and quality for the individual at work. This change has motivated organizations to develop their employer brand, since "strong brands gain their power from within" (Parment, Dyhre & Lutz, 2017, p. 28) which requires a consistent organizational identity that is based on shared values and communication strategies (Parment, Dyhre & Lutz, 2017, p. 13–30).

     

    Values as a means of management mean that the organization leads itself with a selected value base to achieve set goals and create a desirable corporate culture. Previous research has shown that employees who enjoy and feel proud of their workplace are a more important factor for employee motivation than financial benefits (Philipson, 2004, p. 56–58). Employees who thrive and live the culture are an important strategic tool for anchoring the culture within the organization (Falkheimer & Heide, 2007, p. 90-91). Both communication and value management can help organizations, if used properly. We chose to conduct a case study on a Swedish state-owned organization, which will be anonymous in this study. A content analysis on collected empirical data from observations, interviews and surveys was conducted to study internal communication through various communication channels, to see if the employees perceive the values as genuine and therefor if the values are used ​​as a means of management.

     

    The conclusion shows that the organization does not fully use value words as an instrument of management, but that the value words affect the interpersonal internal behaviour. The communication channels are used in parallel to maximize the effect of communication but since decisions are made within the organization that contradicts the values, the culture is not perceived as genuine and therefore does not function fully as a means of management, which it has the opportunity to be.

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  • 2.
    Ahrenberg, Rosa Greta
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    We won't be ignored!: Climate Protest Radicalization – Motivation, Attitudes, Goal and Communication Strategies within the German Climate Movement "Letzte Generation"2023Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
  • 3.
    Alanko, Rosanna
    et al.
    Jönköping University, School of Health and Welfare, HHJ. Prosthetics and Orthotics.
    Oskarsson, Tina
    Jönköping University, School of Health and Welfare, HHJ. Prosthetics and Orthotics.
    Kommunikation mellan patient och ortopedingenjör: En kvalitativ studie2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En studie har genomförts med syftet att undersöka diabetespatienters tolkning av informationen som ges av deras respektive ortopedingenjör under ett patientmöte samt undersöka vad ortopedingenjören anser sig ha förmedlat för information till patienten under patientmötet. Metoden i studien är kvalitativ där intervjuer med semistrukturerade öppna frågor har använts. I studien ingick två ortopedingenjörer samt två diabetespatienter. Efter avslutade intervjuer har materialet från intervjuerna analyserats och bildat kategorier. Dessa kategorier har sedan använts för att finna skillnader samt likheter mellan ortopedingenjörens och patientens tolkningar. Patientmötens har spelats in för att få möjligheten att se vart missförstånd uppstått. Genomgående i resultatet var att ortopedingenjören anser sig ha förmedlat mer information än vad patienten beskriver under intervjuerna. Några missförstånd upptäcktes men kommunikationen mellan parterna var god.  

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  • 4.
    Allwood, Jens
    University of Gothenburg.
    Bodily communication dimensions of expression and content2002In: Multimodality In Language And Speech Systems, Dordrecht: Springer, 2002, Vol. 19, p. 7-26Conference paper (Refereed)
  • 5.
    Allwood, Jens
    et al.
    Department of Linguistics, University of Göteborg, Göteborg, Sweden.
    Ahlsén, E.
    Learning how to manage communication, with special reference to the acquisition of linguistic feedback1999In: Journal of Pragmatics, ISSN 0378-2166, E-ISSN 1879-1387, Vol. 31, no 10, p. 1353-1389Article in journal (Refereed)
    Abstract [en]

    This study has two parts. The first part gives a theoretical overview of what a child has to learn in order to manage communication, whereas the second part provides a longitudinal case study. The case study shows how a child, from the age of 1 year and 8 months to the age of 3 years and 3 months, learns how to use different means for interacting in order to make contextually relevant communicative contributions. We can see how such aspects of his communication as mean length of utterances (MLU), use of onomatopoeia, communicative gestures, and informative actions develop in interaction with each other. A more specific study of linguistic feedback (feedback morphemes and repetitions) shows the development in different activities of the use of feedback. The role of the linguistic feedback system in language acquisition is also discussed. ©1999 Elsevier Science B.V. All rights reserved.

  • 6.
    Allwood, Jens
    et al.
    SSKKII Interdisciplinary Center, University of Gothenburg, Sweden.
    Ahlsén, E.
    Multimodal intercultural information and communication technology - A framework for designing and evaluating multimodal intercultural communicators2009In: Multimodal corpora : from models of natural interaction to systems and applications / [ed] Michael Kipp, et al, Berlin: Springer, 2009, Vol. 5509 LNAI, p. 160-175Conference paper (Refereed)
    Abstract [en]

    The paper presents a framework, combined with a checklist for designing and evaluating multimodal, intercultural ICT, especially when embodied artificial communicators are used as front ends for data bases, as digital assistants, as tutors in pedagogical programs or players in games etc. Such a framework is of increasing interest, since the use of ICT across cultural boundaries in combination with the use of ICT by persons with low literacy skills is rapidly increasing. This development presents new challenges for intercultural ICT. A desideratum for interculturally sensitive artificial communicators is a generic, exportable system for interactive communication with a number of parameters that can be set to capture intercultural variation in communication. This means a system for a Generic, Multimodal, Intercultural Communicator (a GMIC). ©Springer-Verlag 2009.

  • 7.
    Allwood, Jens
    et al.
    University of Göteborg, Göteborg, Sweden.
    Cerrato, L.
    Jokinen, K.
    Navarretta, C.
    Paggio, P.
    The MUMIN coding scheme for the annotation of feedback, turn management and sequencing phenomena2007In: Language resources and evaluation, ISSN 1574-020X, E-ISSN 1574-0218, Vol. 41, no 3-4, p. 273-287Article in journal (Refereed)
    Abstract [en]

    This paper deals with a multimodal annotation scheme dedicated to the study of gestures in interpersonal communication, with particular regard to the role played by multimodal expressions for feedback, turn management and sequencing. The scheme has been developed under the framework of the MUMIN network and tested on the analysis of multimodal behaviour in short video clips in Swedish, Finnish and Danish. The preliminary results obtained in these studies show that the reliability of the categories defined in the scheme is acceptable, and that the scheme as a whole constitutes a versatile analysis tool for the study of multimodal communication behaviour. ©2008 Springer Science+Business Media B.V.

  • 8.
    Allwood, Jens
    et al.
    Göteborgs Universitet, Kollegium SSKKII, Tvärvetenskapligt Ctr. K., Sweden.
    Cheadle, M.
    Green, A.
    Interactive acquisition of terminology describing job applicants in job advertisements1999In: Human IT, ISSN 1402-1501, E-ISSN 1402-151X, Vol. 3, no 2Article in journal (Refereed)
    Abstract [en]

    There are several computer based job classification systems for the labour domain and the purpose of which mainly is to enable search and to collect statistics. The systems typically encode information about the job, the workplace, the employer, the salary, necessary education and experience, duration, hours, need for a driving licence etc. But actual job advertisements, for example such that can be found in the Swedish Job Bank, a set of web pages containing information about job vacancies provided by AMS, the Swedish government agency for labour market activities, often contain requirements that are not included in these classification schemes; the applicant should enjoy working with people, be able to pick up new things quickly or be creative. In an effort to extend existing schemes we have developed a taxonomy of properties like these and a computer tool that can be used to analyse text based on the categories in the taxonomy. The tool can also be used to construct future taxonomies. In this work, we will present the taxonomy, the computer tool and some results based on using the tool. This paper has three purposes; the first is to present a taxonomy of personal properties of job applicants in job advertisements, the second is to present a tool that can be used both to develop such a taxonomy and to analyse text using the taxonomy, and the third is to describe some results of having used the tool and the taxonomy to analyse job advertisements.

  • 9.
    Allwood, Jens
    et al.
    SCCIILL Interdisciplinary Center, Department of Applied IT, University of Gothenburg, Göteborg, Sweden.
    Chindamo, M.
    Ahlsen, E.
    On identifying conflict related stances in political debates2012In: Proceedings - 2012 ASE/IEEE International Conference on Privacy, Security, Risk and Trust and 2012 ASE/IEEE International Conference on Social Computing, SocialCom/PASSAT 2012, 2012, p. 918-925Conference paper (Refereed)
    Abstract [en]

    The purpose of this paper is to discuss some problems in identifying stances and the features that express these stances in televised political debates where there is conflict escalation. The study is based on an analysis of video-recorded political debates in different European languages (Italian (1), German (2) and US-American English (1)) and consists of a qualitative analysis of the videos in order to understand the similarities and differences in the use of social signals for stances in conflict situations in a similar setting (televised political debate) in three western cultures. ©2012 IEEE.

  • 10.
    Allwood, Jens
    et al.
    Department of Linguistics, Göteborg University, Box 200, 40530 Göteborg, Sweden.
    Kopp, S.
    Grammer, K.
    Ahlsén, E.
    Oberzaucher, E.
    Koppensteiner, M.
    The analysis of embodied communicative feedback in multimodal corpora: A prerequisite for behavior simulation2007In: Language resources and evaluation, ISSN 1574-020X, E-ISSN 1574-0218, Vol. 41, no 3-4, p. 255-272Article in journal (Refereed)
    Abstract [en]

    Communicative feedback refers to unobtrusive (usually short) vocal or bodily expressions whereby a recipient of information can inform a contributor of information about whether he/she is able and willing to communicate, perceive the information, and understand the information. This paper provides a theory for embodied communicative feedback, describing the different dimensions and features involved. It also provides a corpus analysis part, describing a first data coding and analysis method geared to find the features postulated by the theory. The corpus analysis part describes different methods and statistical procedures and discusses their applicability and the possible insights gained with these methods. ©2007 Springer Science+Business Media B.V.

  • 11.
    Allwood, Jens
    et al.
    SSKKII/SCCIIL, Dept. of Applied IT, Chalmers and University of Gothenburg, Sweden.
    Lindström, N. B.
    Lu, J.
    Intercultural dynamics of fist acquaintance: Comparative study of Swedish, Chinese and Swedish-Chinese first time encounters2011In: Universal access in human-computer interaction : 6th International Conference, UAHCI 2011, held as part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011, proceedings / [ed] Constantine Stephanidis, Berlin: Springer, 2011, Vol. 6768 LNCS, no PART 4, p. 12-21Conference paper (Refereed)
    Abstract [en]

    Today, intercultural first acquaintance meetings are becoming more and more frequent. The aim of this study is to describe, analyze and compare Swedish, Chinese and Swedish-Chinese first acquaintance interactions. Our focus lies on a classification of the topics in mono- and intercultural first-time encounters. The analysis is based on 12 arranged face-to-face first acquaintance interactions between Chinese-Chinese, Swedish-Swedish and Swedish-Chinese students (4 of each dyad). The interactions are video-recorded and transcribed. In addition, semi-structured interviews with the participants have been conducted to get a better understanding of their communication. The method of activity-based communication analysis is used to analyze the data. The result of the study is a classification and a cross-cultural comparison of topics and the order of their occurrence in first time encounters. In addition, the study sheds light on the similarities and differences between Chinese and Swedish communication patterns. ©2011 Springer-Verlag.

  • 12.
    Allwood, Jens
    et al.
    Department of Linguistics University of Göteborg, Göteborg, Sweden.
    Nivre, J.
    Ahlsén, E.
    On the semantics and pragmatics of linguistic feedback1992In: Journal of Semantics, ISSN 0167-5133, E-ISSN 1477-4593, Vol. 9, no 1, p. 1-26Article in journal (Refereed)
    Abstract [en]

    This paper is an exploration in the semantics and pragmatics of linguistic feedback, i. e. linguistic mechanisms which enable the participants in spoken interaction to exchange information about basic communicative functions, such as contact, perception, understanding, and attitudinal reactions to the communicated content. Special attention is given to the type of reaction conveyed by feedback utterances, the communicative status of the information conveyed (i. e. the level of awareness and intentionality of the communicating sender), and the context sensitivity of feedback expressions. With regard to context sensitivty, which is one of the most characteristic features of feedback expressions, the discussion focuses on the way in which the type of speech act (mood), the factual polarity, and the information status of the preceding utterance influence the interpretation of feedback utterances. The different content dimensions are exemplified by data from recorded dialogues and by data given through linguistic intuition. Finally, two different ways of formalizing the analysis are examined, one using attribute-value matrices and one based on the theory of situation semantics. ©1992 N.I.S. Foundation (1992).

  • 13.
    Allwood, Jens
    et al.
    University of Gothenburg, Sweden.
    Regmi, B. N.
    Dhakhwa, S.
    Uranw, R. K.
    An activity based spoken language corpus of Nepali2012In: 2013 International Conference Oriental COCOSDA Held Jointly with 2013 Conference on Asian Spoken Language Research and Evaluation, O-COCOSDA/CASLRE 2013, 2012, p. 24-29Conference paper (Refereed)
    Abstract [en]

    Language is used for communication and communication facilitates social activities. If we want to capture this, linguistic investigation has to be carried out within a wider context. Examination of linguistic communication in a wider context shows that it is multimodal. In order to study naturalistic multimodal communication using a corpus, the corpus should contain a combination of recordings, documentation, and transcription of multimodal communication from different social activities in naturalistic settings, preserving unedited conversation. This paper presents a brief account of the principles, methodology, current status, and preliminary findings, based on an incrementally growing and multimodal activity based spoken language corpus of Nepali. ©2012 IEEE.

  • 14.
    Allwood, Jens
    et al.
    Department of Linguistics, Göteborg University, Göteborg, Sweden .
    Traum, D.
    Jokinen, K.
    Cooperation, dialogue and ethics2000In: International journal of human-computer studies, ISSN 1071-5819, E-ISSN 1095-9300, Vol. 53, no 6, p. 871-914Article in journal (Refereed)
    Abstract [en]

    This paper describes some of the basic cooperative mechanisms of dialogue. Ideal cooperation is seen as consisting of four features (cognitive consideration, joint purpose, ethical consideration and trust), which can also to some extent be seen as requirements building on each other. Weaker concepts such as ‘coordination’ and ‘collaboration’ have only some of these features or have them to lesser degrees. We point out the central role of ethics and trust in cooperation, and contrast the result with popular AI accounts of collaboration. Dialogue is also seen as associated with social activities, in which certain obligations and rights are connected with particular roles. Dialogue is seen to progress through the written, vocal or gestural contributions made by participants. Each of the contributions has associated with it both expressive and evocative functions, as well as specific obligations for participants. These functions are dependent on the surface form of a contribution, the activity and the local context, for their interpretation. We illustrate the perspective by analyzing dialogue extracts from three different activity types (a travel dialogue, a quarrel and a dialogue with a computer system). Finally, we consider what kind of information is shared in dialogue, and the ways in which dialogue participants manifest this sharing to each other through linguistic and other communicative behaviour. The paper concludes with a comparison to other accounts of dialogue and prospects for integration of these ideas within dialogue systems.

  • 15.
    Al-Sharif, Ebrahim
    Jönköping University, Jönköping International Business School.
    External Digital Communication of Employer Branding Inclusivity: A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. At the same time, diverse IT employees are contending with different forms of prejudice and discrimination within the industry, making it essential for companies to clearly present their agendas of diversity and inclusivity through EB that communicates a “great place to work” for employees.

     

    Purpose: While there are various bodies of EB-focused research, few studies have empirically explored how diversity and inclusion are communicated across industries. Accordingly, this study explores the use of external digital communication for promoting EB inclusivity deployed by the human resources (HR) and marketing departments of IT companies.

     

    Method: This study uses exploratory research within a qualitative research design, along with an abductive approach, preexisting theories, and empirical data gathered from seven semi-structured interviews and digital communication materials from three IT companies: CGI, Nexer, and Toxic. The data is analyzed using the Gioia method and content analysis. Finally, a revised conceptual framework is developed.

     

    Conclusion: The results of this study show that a range of external digital communication channels are needed to effectively communicate EB inclusivity. This can be achieved by portraying diversity and inclusion in different dimensions, in addition to successful diversity- and inclusion-driven projects, initiatives, and storytelling. It is essential to highlight different demographics within the company, for instance, from junior and senior, to male and female employees, as well as individuals from underrepresented groups. Furthermore, the results demonstrate that the IT industry is in a state of continuous innovation and evolution while also being highly competitive in terms of securing top recruits who can choose between their prospective employers. There is also a need to gain wider perspectives when creating IT solutions for diverse groups worldwide and there is a clear shortage of women in the industry. Therefore, it is important for IT companies to communicate their EB with diversity and inclusion in mind — and in practice through using the revised framework that presents relevant actors, tools, communication channels, and dimensions of D&I. On a managerial level, local and international actors are recommended to work in close collaboration, utilize modern technology, and follow up their external communication to attract potential employees who may one day become ambassadors for the company.

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    External Digital Communication of Employer Branding Inclusivity
  • 16.
    Alzamora, Geane Carvalho
    et al.
    Social Communication Department, Federal University of Minas Gerais, Brazil.
    Gambarato, Renira R.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Tárcia, Lorena
    Centro Universitário de Belo Horizonte, Brazil.
    #PrayforAmazonia: Transmedia mobilisation within national, transnational and international identities2024In: Transmedia selves: Identity and persona creation in the age of mobile and multiplatform media / [ed] J. Dalby & M. Freeman, Abingdon: Routledge, 2024, p. 161-178Chapter in book (Refereed)
    Abstract [en]

    In August 2019, a large-scale series of fires struck the Amazon rainforest in Brazil and neighboring countries. The event generated great national, transnational (other Amazon region countries), and international commotion. The collective actions were visible in media environments such as WhatsApp, online social networks, and the press. The dispute of meanings was driven by media positioning from various and conflicting local identities, such as indigenous tribes, rural producers, prospectors, loggers, and environmentalists, as well as celebrities and representatives of international governments. Several hashtags permeated the collective actions in this scenario, including the hashtag #PrayforAmazonia, which reached online trending topics worldwide and mobilized international public opinion. The semantic ecosystem of hashtags in this context, including the ubiquitous #PrayforAmazonia, circumscribed political positions in media formats. In this chapter, we aim to understand how the dominant trajectories of hashtags related to the Amazon fires reveal the transmediatic dispute of meanings among different identities. The theoretical framework revolves around concepts such as transmedia identity transmedia mobilization and hashtag activism, and builds on the work done in these areas by previous authors. The methodological approach is twofold. First, there are the data mining procedures with automatic collection on Twitter and in public WhatsApp groups between August 11, 2019, the starting date of the fires, and September 11, 2019, a month later. The corpus is constituted by the trajectory of events connected to the fires, which are associated with hashtags in the national, transnational, and international Twitter trending topics, and related to the most shared themes and images in Brazil in the public WhatsApp groups. Second, there is the analytical phase in which the dispute of meanings is analyzed based on Peircean semiotics, considering the hashtag as a mediator sign of varying positions related to the interpretants generated and the collateral experiences that accompany them. The findings point into the direction that the communicational process permeated by hashtags has a transmediatic nature, singularized by the variety of interpretants generated in tune with the multiple identities that cross the event investigated.

  • 17.
    Andersson, David
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lundberg, Sebastian
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Idyllen som blev en mordplats: En kvalitativ innehållsanalys av Aftonbladets och Nya Lidköpings-Tidningens rapportering kring försvinnandet och mordet på Lisa Holm2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 18.
    Andersson, Elin
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Hellström, Hanna
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    iDeal på Instagram: En kvalitativ innehållsanalys av iDeal of Swedens kommunikation med sina följare2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med vår studie var att se hur iDeal of Sweden kommunicerar med sin målgrupp genom de bilder och texter de publicerar på sitt Instagramkonto. Vi såg ett problem med att företag konstruerar en viss bild av verkligheten som kan komma att påverka unga tjejer. Företaget beskriver sig själva som ett mode- och livsstilsvarumärke som tillverkar tillbehör till mobiltelefoner. Vi ville undersöka hur företaget porträtterar ideal genom olika statussymboler och undersöka hur bildtexterna är konstruerade. Vi har utfört en semiotisk analys med fokus på denotation, konnotation och symboler, och valde att undersöka detta ur ett genusperspektiv.

    Vår uppsats tog avstamp i Goffmans (1979) teorier om Feminine touch, front stage och back stage samt Göthlunds (2010) tema inom bild; Fetischism. Vi gjorde en kvalitativ innehållsanalys med en semiotisk ansats för att studera materialet. För att enklare kunna se om Instagramkontot visade på en viss social status och ett visst ideal valde vi att tematisera symboler som fanns i bilderna, samt undersöka de tillhörande bildtexterna. De bilder som publiceras på företagets Instagramkonto består av exotiska resmål, exklusiva accessoarer och besök på restauranger. I bilder där en kvinna fanns med visade hon på attribut som associeras med kvinnlighet. iDeal of Swedens produkter är inte alltid i fokus på bilderna och i vissa bilder finns produkterna inte med. Det vi kunde se i denna studie är att företaget inte endast säljer mobilaccessoarer utan även säljer en livsstil. En livsstil som inte bara visar på hög social status men också en hög ekonomisk status

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  • 19.
    Andersson, Ellinor
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Eriksson, Pernilla
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Fly. Sök skydd. Larma.: En kvantitativ analys av svenska studenters upplevelse av riskinformation och oro för pågående dödligt våld.2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to investigate the role of information for the risk perception and worry regarding ongoing deadly violence (ODV) that students at Swedish schools experience. The role of information regards behaviours in relation to information seeking, information need and information as a way to reduce worry. In the study, a web survey was conducted in which 120 students at a Swedish school participated. Through a statistical analysis, the research questions were analysed from aspects regarding information consumption, risk perception, trust and worry to investigate the role information plays. The theoretical framework for this study consisted of theories and concepts from the risk communication research field (such as risk perception), but it also consisted of theories and concepts related to information consumption (such as information avoidance, uncertainty reduction theory, and risk information seeking and processing model).

    The result of this study indicated that students who worry and seek information about ODV believe that they possess knowledge about the subject. However, no correlation between a higher level of worry and increased information seeking was shown. The individuals that feel a greater responsibility to have knowledge about ODV seek more information. The students in this study have not been given information about ODV from their school, but generally want to get more information and believe that information could make them less worried. Those who trust the school would seek information about ODV from the school, while the ones that do not trust the school tend to seek more information by themselves. Furthermore, we encourage further research that aim to investigate which role the expectations of others regarding expected knowledge play for the level of knowledge that individuals possess about risks and their information consumption.

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  • 20.
    Andersson, Kimberly
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Granath, Emmy
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    En hemlös är en hemlös... människa: En kritisk diskursanalys av två svenska gatutidningars representation av hemlösa2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines the representation of homelessness in two Swedish street newspapers: Faktum and Situation Sthlm. The study aims to contribute to theorization of media representations of homelessness and also to increase the understanding of street newspapers as a medium and as a platform for vulnerable people. To achieve the aim, the theoretical framework of the study is based on critical discourse analysis (CDA) and representation of class. The study method uses concepts from CDA, together with concepts from van Leeuwen's taxonomy of representation of social actors. A selection of texts from Faktum and Situation Sthlm has been made to examine the representation of homelessness in street newspapers.

    The results show that homeless people are represented within five different discursive themes. In the first one the homeless are constructed as active individuals with human qualities. In the second the opposite image occurs where homeless people are seen as anonymous passive groups. The homeless are also represented as drug-users and criminals. One of the themes includes the representation of causes for homelessness, among them drugs and crimes. Finally an “us” and “them” is constructed where homeless people are seen as opponents to non- homeless people. 

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  • 21.
    Andersson, Sara
    et al.
    Jönköping University, School of Education and Communication.
    Petersén, Agnes
    Jönköping University, School of Education and Communication.
    Makten över kommunikationen: en kvalitativ studie av kommunikatörens yrkesroll2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon. This type of interview also made it possible for us to ask supplemental questions. Our interview material is considered through a hermeneutical perspective which means that we have interpreted the interviewed persons’ answers to understand the experienced professional role. Thereafter we have applied theories of power on the empirical data.    The result shows that the communicators have a relatively common opinion on the self-experienced role, since they see themselves as “the go-to-person” in their organizations meaning the person who pulls the strings. Further on we can see that the communicator has a certain type of power, which generally originates from their communication skills and central position in the company. This position means an information advantage which also can give the communicator power. A factor that lies behind this is that the communicator is found in the middle of the organizations information flow. On this basis we can see a clear connection between the communicator’s professional role and the power of communication in organizations.

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    Makten över kommunikationen - en kvalitativ studie av kommunikatörens yrkesroll
  • 22.
    Andsberg, Olivia
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Backlund, Lisa
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Det är inte äckligt att tjäna pengar!: En multimodal kritisk diskursanalys av Leyas representation och konstruktioner av maktstrukturer i Netflix-serien Snabba Cash2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 23.
    Aronsson, Nina
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lindgren, THi
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Bara döda fiskar följer strömmen: En retorisk analys av den nationella pandemigruppens legitimering av sin strategi under covid-19-pressträffarna2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Ämnet för denna uppsats är retorik under en pågående kris. Studien syftar till att undersöka de retoriska elementen i den nationella pandemigruppens budskap under de samordnade pressträffarna till följd av covid-19-pandemin. Detta med avseende att ta reda på hur Sveriges ovanliga val av strategi för att hantera krisen legitimerades av talarna under pressträffarna. Genom en retorisk analys, av 35 pressträffar under perioden mars till och med november 2020, kommer studiens frågeställningar att besvaras. Frågorna är kopplade till de tre appellformer (ethos, logos och pathos) som återfinns i retorikvetenskapen, då studien ämnar ta reda på hur dessa används under pressträffarna för att nå fram med ett visst budskap, samt genom vilka argument detta görs. Studiens teoretiska utgångspunkter är myndigheters kriskommunikation och retorik. För att analysera materialet används en retorisk analys med en hermeneutisk ansats, där talet analyseras utifrån ethos, logos och pathos och den argumentation som ligger till grund för dessa. I analysen framgår det att precis som i den klassiska myndighetskommunikationen består talen under pressträffarna till stor del av att stärka myndigheternas logos. Det vill säga, talarna använder sig av argument baserade på fakta för att nå fram med budskapet. Talarna använder sig av upprepningar och spelar sällan på publikens känslor. I analysen framgår det dessutom att talarna bygger upp ett starkt ethos genom att visa på egen kunskap och föregå med gott exempel. Sveriges valda strategi under pandemin, som under perioden för studien är att ge medborgarna frihet under ansvar, legitimeras av talarna genom att upprepa de framtagna rekommendationerna och att skapa en gemenskap genom uttryck som “tillsammans kan vi stoppa smittspridningen”.

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  • 24.
    Aruta, Jaycel Vi
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Granberg, Amanda
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    BeReal är verkliga livet, och det här livet är utan filter: En kvalitativ studie om unga kvinnors framställning och upplevelser på BeReal jämfört på andra sociala medier, såsom Instagram och Snapchat2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Showing a dream life on social media where everything must be nice, glamorous, and perfect has become the norm. The problem with this is that it creates pressure to show a fun and eventful life, which have shown that it can lead to comparisons. In 2020, the new app BeReal was launched whose basic idea is to break this norm. This study aims to investigate how users present themselves on BeReal and examine their experiences of the app in comparison to other social media platforms. 

     

    As it has shown that girls are affected most by comparisons, the study's sample is girls aged 18-25. The study has been carried out through ten qualitative conversational interviews which have then been analysed through a thematic analysis. The theories that have been used in this study is Goffman's two concepts, front stage and backstage, uses and gratification theory and the theory of social comparison. Additional previous research that is used to answer the purpose of the study are studies made on comparison on social media, self-presentation, how images are managed, social media structure and norms on social media.

      

    The thematic analyses have identified five main themes which are: Social media satisfies needs, Presentation differs on different social media, comparisons on social media, BeReal is more realistic and Perfect picture. The results show that the app does not show an accurate representation of the user’s life, but that the image is more accurate than the representation shown on Instagram. One conclusion that can be drawn is that BeReal's users take advantage of the features that have been designed into the new app. This is done by strategically publishing content that shows one's life as better and more eventful than it really is.

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  • 25.
    Ask, Kristine
    et al.
    Norges Teknisk-Naturvitenskapelige Universitet, Department of Interdisciplinary Studies of Culture, Trondheim, Norway.
    Abidin, Crystal
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Centre for Culture and Technology (CCAT), Curtin University, Perth, Australia.
    My life is a mess: self-deprecating relatability and collective identities in the memification of student issues2018In: Information, Communication and Society, ISSN 1369-118X, E-ISSN 1468-4462, Vol. 21, no 6, p. 834-850Article in journal (Refereed)
    Abstract [en]

    In this paper, we investigate memes about student issues. We consider the memes as expressions of a new networked student public that contain discourses that may fall outside the mainstream discourse on higher education. The paper is based on content analysis of 179 posts in the public Facebook Group ‘Student Problem Memes’, combined with a nine-month media watch and a discussion workshop with 15 students. Through self-deprecating humour, students create an inverse attention economy of competitive one-downmanship, where the goal is to display humorous failure instead of perfect appearance. Our analysis shows that students use humour to express, share, and commiserate over daily struggles, but also that the problems related to work/study balance and mental health, are experienced as a persistent feature of student living. We also analyse limitations of meme-based publics, emphasizing processes of inclusion and exclusion through specific vernaculars of visual and discursive humour where issues related to gender, race, orientation, class, and ability are sidelined in favour of relatable humour. 

  • 26.
    Axelsson, Anton
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lindvall, Viktor Churchill
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Den digitala erans opinionsledare: En kvantitativ studie om studenters attityder gentemot influencer marketing2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As the media landscape is constantly changing, the marketing strategy influencer marketing has become a common tool to obtain the attention of both current and potential customers as well as building long lasting customer relations. The purpose of this study is to examine how students see and perceive influencer marketing. Our ambition is to contribute with knowledge and data about student attitudes within this relatively new field of research. This study uses a quantitative research approach and data from 241 students have been collected through an online survey. The questionnaire has 19 questions that are based upon Michael Solomon’s ABC-model, used with the purpose to understand students’ attitudes and to distinguish more specific target groups. The results from the survey were analyzed using the theories of user-generated content and Lazarfelds’ and Katz’s Two-step flow-model. The result from this study indicates that students generally have a rather neutral attitude towards influencer marketing but still consider it to be more interesting than traditional marketing. More than half of the respondents have either bought a product or used a discount code that they received from an influencer. Students think that product recommendations that are written by other consumers are more interesting than those written by companies or organizations. Women is the group that tends to follow more influencers, utilize more offers and has adapted a more positive attitude towards influencer marketing. Overall, we can distinguish a correlation where higher user frequency, an interest in influencers and the idea that influencers are seen as a source of inspiration are factors that create a more positive attitude towards influencer marketing. 

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  • 27.
    Axelsson, Thea
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ohlin, Jonna
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Nu stannar vi på marken: En kvalitativ semiotisk analys av SJ:s hållbarhetskommunikation2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study ”Let’s stay on the ground” aims to analyse how the company SJ construct their sustainability communication and if the greenwashing phenomenon is seen in their advertising, and if so, to what extent. Greenwashing is stated when a company disseminates misleading information to make the company appear more sustainable than what they really are, to attract consumers. Companies have a responsibility not only to present an environmentally responsible image, but also to act in practice. SJ has won an award for being one of Sweden’s greenest brands, but at the same time has been condemned for appearing greener than they really are. The study is conducted through a qualitative semiotic analysis and a theoretical framework based on semiotics, greenwashing, advertising theory and image rhetoric. The results show that SJ adapts their sustainability communication based on emotions to attract and develop relationships and communities, rather than lifting their service based on problems and solutions. The connotations showed a dominant use of nature images, recognition factors and a sensory message. Through SJ’s strong and consistent pathos arguments in their communication, which are based on closeness and emotions, the advertising appears at first sight to be sustainable in the context to recently mentioned connotations. Ethos influences the visual material with the help of SJ’s strong position in the transport industry and through their well-known logo. The text slogan ” the future way for travelling” represents the concept of the communication and a logos argument that is in line with SJ’s work with sustainability. These aspects indicate tendencies towards greenwashing and the so-called ”green product advertising”.

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  • 28.
    Bagga-Gupta, Sangeeta
    Örebro universitet, Pedagogiska institutionen.
    Forskning om mångfald och utbildningsinstitutioner som arenor för mångfald: demokratiska aspekter2004In: Utbildning och Demokrati, ISSN 1102-6472, E-ISSN 2001-7316, Vol. 13, no 2, p. 115-149Article in journal (Other academic)
  • 29.
    Bankova, Kamelia
    et al.
    Jönköping University, Jönköping International Business School.
    Nablsi, Amelia
    Jönköping University, Jönköping International Business School.
    "Old-School" is now too cool!: Exploring motivations for attending a LAN from a U&G perspective2022Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: LANs are popular due to the unique social features where gamers share the samepassion, meet, and compete with like-minded gamers. Further, a LAN forms new and unexploredfeelings and impressions for gamers; therefore, it should be further explored. Therefore,understanding the gamers' motivations will allow for a better understanding of the unexploredbenefits gained.

    Purpose: By studying the phenomenon of LANs, this research aims to explore the motivationsfor attending a LAN by discovering and understanding the connection between benefits andmotivations.

    Method: To fulfil the purpose of this thesis, being of exploratory nature, qualitative research wasused. The empirical data was accumulated through fifteen semi-structured interviews. The datahas been analysed and interpreted using an abductive approach incorporating a thematic analysis.

    Conclusion: This study explored the motivations and benefits of LAN attendance from a U&Gperspective. The findings showed three motivations for attending a LAN competition, diversionand social interaction. Furthermore, the gained benefits are rewards, information, skills, escape,entertainment, relationships, socialisation and finding new teammates. The analysis resulted indeveloping a conceptual model illustrating the motivations and benefits.

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  • 30.
    Barbara, Pintér
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    How to be loud enough during the pandemic?: A qualitative study of the demonstrations that arose as a result of the amendment of the abortion law in Poland.2022Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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  • 31.
    Barkho, Leon
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    The Discursive and Social Paradigm of Al-Jazeera English in Comparison and Parallel with the BBC2011In: Communication Studies, ISSN 1051-0974, E-ISSN 1745-1035, Vol. 62, no 1, p. 23-40Article in journal (Refereed)
    Abstract [en]

    This article links text analysis with social practices to provide an account of the discursive and social niche that Al-Jazeera English has carved out for itself when compared and paralleled with that of the BBC. It critically analyzes the broadcasters' hard news discourse in order to gain a proper understanding of how they employ language to transmit knowledge and communicative events. It relies on a detailed analysis of a variety of data and texts as they unfold below and above sentence level. The triangulated Critical Discourse Analysis throws new light on how Al-Jazeera English designs its discursive and social strategies, providing reasonable interpretation of how it distances itself from the “Anglo-Saxon” discourse of the BBC.

  • 32.
    Barkho, Leon
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
    Richardson, John
    Newcastle University.
    A Critique of BBC's Middle East News Production Strategy2010In: American Communication Journal, ISSN 1532-5865, E-ISSN 1532-5865, Vol. 12, no 1, p. 1-16Article in journal (Refereed)
    Abstract [en]

    ABSTRACT The article focuses on the British Broadcasting Corp.'s (BBC) production strategy and its impact on the BBC's news output in the coverage of the Israeli-Palestinian conflict. It reviews Critical Discourse Analysis literature concerning the use of a news outlet's final output in unraveling the social and discursive world of reporters. It examines interviews, internal style guides, secondary data and textual material with a particular focus on the role played by the BBC College of Journalism in transforming news progressively until it reaches its final shape. It suggests that the social reality of the BBC's coverage practices concerning the Israeli/Palestinian struggle result from the actions of specific social actors.

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  • 33.
    Barrljung, Isak
    et al.
    Jönköping University, School of Education and Communication.
    Hörberg, Jacob
    Jönköping University, School of Education and Communication.
    Populism och journalister: hur påverkas den politiska debatten?: En studie om medialiseringens och populismens påverkan på slutdebatterna under valåren 2006 och 20222023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The political discourse has undergone a change in the past decades, both in Sweden and in most of the Western world. This development has been described by several news agencies in Sweden as the political climate becoming "harder". Previous research shows that the power of journalists has increased with mediatization. During the 2000s, the right-wing populist party Sweden Democrats has also been invited to parliament, which may have contributed to this change. Populism is closely linked to polarization, and strong polarization is a threat to democracy. This study deals with the subjects of media convergence and populism by analyzing two political debates produced by SVT in 2006 and 2022. The purpose of the study is to contribute knowledge on how the political debates have changed during the 2000s, and in what way. This is done by analyzing the final debates on SVT from 2006 and 2022 and the actors participating, where the role of journalists is a central component.  The theoretical framework used in the study is those that deal with rhetoric, populism and media convergence. The method used is pragmadialectics, which is a newer form of rhetorical method combined with an analysis schema for televised debates. The results of the study suggest that the Sweden Democrats' entry into parliament has contributed to populist tendencies in Swedish politics and increased polarization. The study also indicates that another consequence of the Sweden Democrats' participation in the final debate is an intensification of media convergence. The results also show that journalists receive a stronger power position in the debate in 2022 than they did in the 2006 debate, partly through camera angles but also their authority in the debate itself. 

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  • 34.
    Barshamoun, Benitah
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    “Man måste alltid kolla baksidan av myntet också”: En kvalitativ studie om ovaccinerade unga vuxnas upplevelser kring myndigheternas      kriskommunikation om covid-19 vaccinet.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Research claims that attitudes can be keen factors in the decisions about vaccination and that the media can contribute to a reduced trust in authorities and vaccines. This study aims to understand how unvaccinated young adults between the ages of 18 to 27 years have experienced the authorities' crisis communication about the covid-19 vaccine and which media and information channels were used by the respondents during the pandemic. The study therefore answers the following three questions:

    - What attitudes do unvaccinated young adults have towards the authorities' crisis communication regarding the covid-19 vaccine?

    - What media and information channels have young adults used mainly during covid-19 and which have they found to be the most reliable?

    - Could media or government crisis communication have contributed to vaccine resistance in young adults?

    The questions are answered based on eight semi-structured interviews and the study presents theories about trust and uses and gratifications. In the thematic analysis, three main themes with two subthemes have emerged. All respondents stated that they felt negative attitudes towards the authorities' crisis communication about the vaccine and that there was a lack of trust towards them. They also state that during the pandemic they obtained more useful information from various media than the deficient information that the authorities issued regarding the vaccine.

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  • 35.
    Bell, Jordan
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    'Setting the joy free' with Cadbury UK: A CDA analysis of how persuasion is communicated within Cadbury UK's social media discourse, according to Aristotle's 'persuasive proofs'2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study uses a CDA analysis in order to take a critical look at how linguistic and visual techniques are used to create positive messages about a ‘modern’ brand, British confectionary company, Cadbury UK, in their social media discourse on Facebook, Instagram and Twitter. The study goes further in exploring how these messages are constructed in a way which according to Aristotle, is ‘persuasive’, looking at how they appealed to emotion (pathos), the character or trustworthiness of the brand (ethos) and how the message created or appealed to logic (logos). The study focuses on critical theoretical perspectives regarding the promotion of consumerism in such marketing operations, whilst also looking at how the messages identified are aimed at ‘persuading’ the audience into accepting consumerist values. This thesis also views social media as a platform upon which much sociological theory still applies such as the idea of ‘self-presentation’ for example, where individuals aim to present themselves in a way which benefits them within a social setting. The main messages identified within Cadbury UK’s social media discourse were: ‘Cadbury UK is a familiar ‘voice’, ‘Cadbury UK is a brand who cares’, ‘Cadbury UK is a source of joy’, ‘Cadbury UK shares festive family values’, ‘Cadbury UK is comforting’ and ‘Cadbury UK is a cultural symbol’. What these messages point out as a general summary is that Cadbury UK had utilised their social media discourse as a way of appearing ‘familiar’ to the consumer, with the aim of creating a ‘friendly’ relationship with them. It was also found that in all cases, pathos played a vital role in making the messages ‘persuasive’. This allowed the brand to communicate with the consumer at a ‘closer’, more emotional level.

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  • 36.
    Bender, Leoni
    et al.
    Jönköping University, School of Education and Communication.
    Tauer, Isabelle
    Jönköping University, School of Education and Communication.
    "Un-waste-it": A transmedia project to lower disposable coffee cups on Jönköping University Campus2021Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 37. Bergh, I.
    et al.
    Gunnarsson, M.
    Allwood, Jens
    Department of Linguistics, Göteborg University, Göteborg, Sweden.
    Odén, A.
    Sjöström, B.
    Steen, B.
    Descriptions of pain in elderly patients following orthopaedic surgery2005In: Scandinavian Journal of Caring Sciences, ISSN 0283-9318, E-ISSN 1471-6712, Vol. 19, no 2, p. 110-118Article in journal (Refereed)
    Abstract [en]

    The aims of this study were to investigate what words elderly patients, who had undergone hip surgery, used to describe their experience of pain in spoken language and to compare these words with those used in the Short-Form McGill Pain Questionnaire (SF-MPQ) and Pain-O-Meter (POM). The study was carried out at two orthopaedic and two geriatric clinical departments at a large university hospital in Sweden. Altogether, 60 patients (mean age = 77) who had undergone orthopaedic surgery took part in the study. A face-to-face interview was conducted with each patient on the second day after the operation. This was divided into two parts, one tape-recorded and semi-structured in character and one structured interview. The results show that a majority of the elderly patients who participated in this study verbally stated pain and spontaneously used a majority of the words found in the SF-MPQ and in the POM. The patients also used a number of additional words not found in the SF-MPQ or the POM. Among those patients who did not use any of the words in the SF-MPQ and the POM, the use of the three additional words ’stel’ (stiff), ’hemsk’ (awful) and ’räd(d)(sla)’ (afraid/fear) were especially marked. The patients also combined the words with a negation to describe what pain was not. To achieve a more balanced and nuanced description of the patient’s pain and to make it easier for the patients to talk about their pain, there is a need for access to a set of predefined words that describe pain from a more multidimensional perspective than just intensity. If the elderly patient is allowed, and finds it necessary, to use his/her own words to describe what pain is but also to describe what pain is not, by combining the words with a negation, then the risk of the patient being forced to choose words that do not fully correspond to their pain can be reduced. If so, pain scales such as the SF-MPQ and the POM can create a communicative bridge between the elderly patient and health care professionals in the pain evaluation process. ©2005 Nordic College of Caring Sciences.

  • 38.
    Bergqvist, Elin
    Jönköping University.
    Samtalsledares erfarenheter av digitala nätverksträffar: med fokus på kommunikation, ur ett delaktighetsperspektiv2021Independent thesis Basic level (professional degree), 20 HE creditsStudent thesis
    Abstract [en]

    During the spring of 2021, the organized learning network for managers, Network for Engaged Leadership in Region Jönköping County, has held digital meetings in applications provided by Cisco and Skype instead of having physical meetings due to the current societal restrictions. The report highlights interpersonal interaction between moderators and networking participants, and their adaptations to digital ways of working, in a time where digitalization in healthcare has been accelerated due to the COVID-19 pandemic. The purpose of the survey is to describe moderators' experiences with digital networking meetings (at the Network for Engaged Leadership in Region Jönköping County). The study focuses on communications and how improvements can be made to increase the participation and the engagement of the participants. All 40 moderators within the network were asked to participate in the survey, of which six (6) made expressions of interest. One of them canceled the day before and five (5) participated in the group interview digitally using the application Zoom. The interview was recorded with consent and lasted 60 minutes. The material was first processed through a simplified inductive thematic analysis, supported by a guide inspired by Braun and Clarke (2006). The results were then described, using the first level of the ICF, in terms of participation. Four themes were deduced: digital challenges, interpersonal interactions, future needs, and "criteria" for successful digital networking. The lack or delay of feedback has caused major issues at the meetings. Other difficulties have been the lack of affinity and trust within the group. This study has resulted in several proposals for improving digital networking by increasing accessibility. Digital networking meetings can be seen as an alternative or a complement to physical meetings. Perhaps we can find the "best recipe" for digital networking meetings for an effective and equal healthcare organization?

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  • 39.
    Binder, Malin
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Green #propaganda: Deconstructing the AfD’s Right-Wing Populist Discourse on Climate Issues on Instagram2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Right-wing populist parties have been found to oppose most policies and measurements aimed at fighting climate change. In disseminating right-wing populist messages, social media are said to play a central role. This thesis investigates how the German right-wing populist party Alternative for Germany (AfD) constructed climate issues in its Instagram posts between September 2022 and April 2023 by employing various discursive strategies. The study adopts the Discourse-Historical Approach (DHA) and analyses Instagram images and captions with a special focus on critique of argumentation and the sociopolitical context of the posts. The analysis reveals three macro-topics related to climate within the AfD's Instagram: energy policy, transport policy, and climate activism. In the sample, the party employs numerous features typical of populist discourse surrounding climate issues. Climate activists, Green politicians, the German government, and the EU are collectivized and criminalized through a populist us-vs-them rhetoric, further intensified by the visual nature of Instagram. Furthermore, the study uncovers the presence of multiple false or misleading statements within the posts. The findings indicate that the AfD's focus is more on criticising "the others" rather than engaging in substantive discussions on climate policies.

  • 40. Birk, Stephanie
    Transforming more woth less?: Exploring NGO Communication on Sustainable Anti-Consumption in the Context of Clothing2023Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The textile industry is an unsustainable industry that contributes to many environmental and social challenges. As a promising approach to its transformation, this thesis explores the con-cept of anti consumption. It investigates how non governmental Organizations (NGOs) com-municate the concept in the context of fashion on Instagram. The study aims to explore the key themes used and seeks to understand how organizations critique the capitalist system and to whom responsibility for its implementation within the communication is attributed . A total of 45 Instagram posts from the organizations Fashion Revolution and Remake were examined in a thematic analysis.The NGOs expose exploitative power dynamics and colonial structures and reveal manipulation as a tool of capitalism. In contrast, the value of clothing is redefined and happiness in individuality is examined. While brands are held accountable in the communication, the emphasis is on individual responsibility.

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  • 41.
    Björklund, Hannes
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Talhaug, Anthon
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Samma händelse, skilda vinklingar, varierande uppfattningar: En kvalitativ intervjustudie av hur nyhetskonsumenter med olika bakgrund uppfattar traditionella och alternativa mediers innehåll2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to understand how news consumers with different levels of institutionalized cultural capital perceive traditional and right-wing alternative media in order to see how these interpretations may give rise to different ways to view the same phenomenon with different angles. Previous studies within the same field have focused on what types of media news consumers with different backgrounds consume, but not so much how the content is perceived. How the content is perceived is something this study brings clarity to. This is a qualitative interview study where six news consumers with different backgrounds, depending on education and occupation, are asked to read and answer some questions regarding three different news articles. These articles cover the same story, which is the attack against the Notre-Dame cathedral in Nice on October 29th in 2020. The interviews have been analysed through the encoding/decoding-perspective, as well as class theory perspective.  

    The result showcases that the general perception of the articles is relatively similar between the different respondents. The result also shows that neither the traditional nor the alternative media is perceived as objective or trustworthy. Furthermore, the result from a class theory perspective also shows how respondents with a higher cultural capital applies a more critical approach by applying their own opinions to a greater extent on the observations that are made.

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  • 42.
    blomqvist, mathilda
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Rygaard, Jennifer
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Slow fashion- konsumera mer för att konsumera mindre?: En semiotisk bildanalys av varumärket Djerf Avenue i relation till minimalism och slow fashion.2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien “Slow fashion - konsumera mer för att konsumera mindre” undersöker hur Djerf Avenue kommunicerar varumärkesidentitet baserat på slow fashion i relation till minimalistisk livsstil på Instagram. Fast fashion innefattar, billigt producerat mode med låg kvalitet och kort levnadstid, där överkonsumtion mättar behovet av att följa trender i stunden. Varumärket Djerf Avenue har till syfte att producera tidlösa klädesplagg med betoning på kvalitet framför kvantitet. De strävar efter att varje klädesplagg de producerar ska fungera att bära enskilt och tillsammans med andra plagg för att bygga en hållbar basgarderob. Djerf Avenue ägnar sig åt att sälja mer, parallellt, som de uppmanar till mindre konsumtion. För att studera vad som kan vara Djerf Avenues främsta varumärkesidentitet i kommunikation inom slow fashion i relation till minimalistisk livsstil, används en semiotisk bildanalys. Denotation och konnotation står i fokus, parallellt med visuella uttryck som verktyg, färgens betydelse och kroppens semiotik. Studiens teoretiska ramverk baseras på Brand identity och Advertising theory i syfte att undersöka vad som är Djerf Avenues främsta varumärkesidentitet och hur de kommunicerar detta i sin marknadskommunikation på Instagram.  Efter analysen gick det slutligen att konstatera hur Djerf Avenue kommunicerar deras varumärkesidentitet i form av bilder där kvinnor porträtteras i enkla kläder, även kallat basplagg. Dessa kläder tolkas vara från varumärket vilket i sin tur betonar att dessa inlägg publiceras i marknadsföringssyfte. Det konstaterades även att de publicerade bilderna är tagna i vardagliga miljöer, något som tolkas bidra till Djerf Avenues varumärkesidentitet, vilket baserat på analysen, konstateras vara minimalistisk livsstil.   Slow fashion och minimalistisk livsstil kan tolkas vara kopplade till varandra. I studien konstateras slow fashion vara den del i en minimalistisk livsstil som berör klädkonsumtion. Att handla ansvarsfullt med ett syfte, bidrar i längden till en minimalistisk garderob vilket kan argumenteras vara en väsentlig del för att leva en minimalistisk livsstil, det som konstaterats vara ett av Djerf Avenues främsta identitetsdrag. Analysen resulterar vidare i vikten av färg på kläderna Djerf Avenue kommunicerar på Instagram. Neutrala färger som vit och svart, styrker ytterligare vikten kring detaljerna i de bilder Djerf Avenue kommunicerar på Instagram för att marknadsföra och etablera deras varumärke på marknaden.  

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  • 43.
    Bring, Lisa
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Barnmorskan Bertil och floristen Leif: En innehållsanalys om hur män kvinnliga yrken framställs i svensk dagspress2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Kvinnliga yrken är yrken som domineras av kvinnor, exempelvis barnmorska,

    tandhygienist, sjuksköterska och förskollärare. Men det finns även män som har

    dessa yrken och det skrivs också då och då om dem i tidningar. De är ovanliga, men

    blir vanligare då det görs satsningar för att få in fler män på dessa arbetsplatser.

    Att undersöka hur de framställs i media och se vilka varianter av manlighet som

    förmedlas är syftet med denna undersökning. Materialet kommer från svensk

    dagspress och innefattar både lokala och rikstäckande tidningar.

    För att svara på frågeställningarna gjordes en kvalitativ innehållsanalys. Materialet

    omfattar tolv artiklar med intervjuer med män i kvinnodominerade yrken.

    Resultatet visar att de flesta männen inte tänker så mycket på manligt och kvinnligt

    och känner inte att deras manlighet är hotad av det kvinnliga yrket. De män som

    känner en motsättning mellan manlighet och yrket var äldre. I artiklarna framhålls

    det att männen trivs med yrket, att de är ovanliga på arbetsplatsen och är

    omvårdande som personer.

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  • 44.
    Busatlija, Emina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Land, Mia-Berentje
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Mathieu, Anne Nathalie
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How could cosmetic companies use social media in times of crisis?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose This thesis aims to provide guidelines for cosmetic companies on how to use social media in times of crisis.

    Background In today’s society, cosmetic companies can face crises that can vary according to their level of impact and their level of controllability. These crises can go viral and reach a huge amount of stakeholders since social media can take on many different forms such as Facebook, Twitter, and YouTube. It is important to know how to manage these different com-   munication tools and it is even more crucial in times of crisis. However, social media and the cosmetic industry have not been combined in previous studies. Therefore, it is beneficial for cosmetic companies to have guidelines on how to use social media in times of crisis.

    Method The method is based on an inductive approach. Benchmarking case studies reflect crises that occurred in industries other than the cosmetic industry. The findings from the case studies are then complemented with a chosen company representative from the cosmetic industry. Finally, a semi-structured interview has been conducted to balance the research and add new valuable information to the investigation.

    Conclusion Based on the results of the analysis, the authors of the thesis have been able to provide guidelines to cosmetic companies on how to use social media in times of crisis. These guidelines are divided into two parts: the first part advises guidelines to follow while the second part recommends factors to avoid on social media.

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    How could cosmetic companies use social media in times of crisis?
  • 45.
    Böhm, Anna
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Critical Consumer of Today’s Inauthentic Messages: A qualitative interview study on how young people make sense of communication promoting sustainable food consumption2023Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In Swedish society, food is the fourth most prominent area of consumption. The number of large grocery shops is increasing, and today a consumer can choose between several different brands for the same product. However, there is still a lack of knowledge about defining sustainable food consumption as well as a lack of knowledge about how the consumer receives communication about sustainable food consumption. By using semi-structured qualitative in-depth interviews with students from a Swedish university, this study investigates whether sustainable food consumption is relevant to young people living with limited resources and how they define the concept. The study also examines how the interviewees make sense of communication promoting sustainable food consumption. Results illustrate that sustainable food consumption is not as relevant for students due to today’s expensive food prices. However, these students were also motivated and informed. They knew how to consume sustainably but were constrained by the economic situation. In addition, the students had difficulty defining sustainable food consumption, while they had no problems defining the more general concept of sustainability. Secondly, the public opinion about communication to promote sustainability was negative because the messages were either misleading or not transparent enough; the recipients became confused and critical. The messages were therefor interpreted as inauthentic.

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  • 46.
    Börjesson, Emma
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Jönsson, Tilda
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Statens kommunikation genom lagstiftning – krisläge nu eller i framtiden?: En kvalitativ textanalys av klimatlagen och lagen om särskilda begränsningar för att förhindra smittspridningen av covid-19 2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study "Governmental communication through legislation – a crisis situation in the present or in the future?" aims to examine in what way two global crises are communicated by state legislation to see if and how those in power in Sweden use their resources. The study analyzes two laws using qualitative text analysis with a theoretical framework consisting of Situational Crisis Communication Theory (SCCT), Crisis Communication Theory and Crisis and Emergency Risk Communication Model (CERC). The empirical materials are Klimatlagen (Climate Law) (SFS 2017: 720) and Lagen om särskilda begränsningar för att förhindra spridning av sjukdomen covid-19 (the law on special restrictions to prevent the spread of the covid-19 disease) (SFS 2021: 4), which came into force in 2018 and 2021. The climate crisis and the covid-19 pandemic resemble each other in a lot of ways: both transcends borders and that affects the whole world, both nationally and internationally. Since legislation communicates how individuals and the government should and should not act, it is important to examine what legislation about two global crises tells us. Given that previous research shows that resources are put into responding to crises, rather than preventing them (Ross et al., 2015). The consequence of this is that society is exposed to crises that could have been prevented. The results of the study show that the climate crisis mainly is communicated as a future crisis while the covid-19 pandemic is handled as an ongoing crisis. The strategies for crisis response also differ, the content of the Climate Act is consistently characterized by diminution and denial, but the bolstering strategy can also be interpreted. The strategies in the Pandemic Act argues to be bolstering, but elements of denial can also be interpreted.

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  • 47.
    Bülow, Pia
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    "Jag känner så väl igen det som du berättar": Om delandet av erfarenheter vid sjukdom och lidande2004In: När människan möter medicinen: livsvärldens och berättelsens betydelse för förståelsen av sjukdom och medicinsk teknologi, Stockholm: Carlsson , 2004, p. 113-131Chapter in book (Other academic)
  • 48.
    Bülow, Pia
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    Making sense of contested illness: Talk and narratives about chronic fatigue2003Doctoral thesis, monograph (Other scientific)
  • 49.
    Bülow, Pia
    Jönköping University, School of Health and Welfare, HHJ. Research Platform of Social Work.
    "Röster" i samtal om arbetsförmåga: Kommunikativa processer i avstämningsmöten2009In: Socialmedicinsk Tidskrift, ISSN 0037-833X, Vol. 86, no 3, p. 275-287Article in journal (Refereed)
    Abstract [sv]

    Artikeln bygger på material från en studie om avstämningsmöten – ett institutionellt flerpartssamtal där Försäkringskassan, försäkrad och ytterligare minst en part t.ex. arbetsgivaren bedömer den enskildes arbetsförmåga. Utifrån begreppet ”röst” analyserades nio inspelade avstämningsmöten. Ett kommunikativt mönster framträdde med fyra olika röster: medicinens, arbetslivets, regelverkets och livsvärldens röst. Den mångröstade karaktären är sannolikt av stor vikt för att förstå komplexiteten, dynamiken och svårigheterna som hör ihop med dessa möten. Studien är gjord genom Rikscentrum för arbetslivsinriktad rehabilitering (RAR), Linköping.

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  • 50.
    Bülow, Pia
    Linköping University.
    Sharing experiences of contested illness by storytelling2004In: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 15, no 1, p. 33-53Article in journal (Refereed)
    Abstract [en]

    Based on audiotaped conversations from a patient school for adults suffering from chronic fatigue syndrome, this article examines sharing experiences of illness as a mutual activity. The analysis shows that sharing experiences in this context is primarily of the narrative kind. Three main types of narratives were found: self-contained personal stories, orchestrated chained personal stories, and co-narrated collectivized stories. Through sharing three things seem to happen: (1) the participants jointly created experiential knowledge and a mutual image of the illness, (2) the individual sufferers could compare themselves to the jointly constructed image, (3) the active sharing of experience bestows a mutual confirmation of suffering irrespective of whether the individual’s experiences correspond or deviate from the common picture. Two parallel transitions seemed to occur: the transformation of personal experience into shared collectivized experiences and the transition when the individual sufferer perceives his/her private suffering through sharing experiences with co-sufferers.

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