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  • 1.
    Alanko, Rosanna
    et al.
    Jönköping University, School of Health and Welfare, HHJ. Prosthetics and Orthotics.
    Oskarsson, Tina
    Jönköping University, School of Health and Welfare, HHJ. Prosthetics and Orthotics.
    Kommunikation mellan patient och ortopedingenjör: En kvalitativ studie2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En studie har genomförts med syftet att undersöka diabetespatienters tolkning av informationen som ges av deras respektive ortopedingenjör under ett patientmöte samt undersöka vad ortopedingenjören anser sig ha förmedlat för information till patienten under patientmötet. Metoden i studien är kvalitativ där intervjuer med semistrukturerade öppna frågor har använts. I studien ingick två ortopedingenjörer samt två diabetespatienter. Efter avslutade intervjuer har materialet från intervjuerna analyserats och bildat kategorier. Dessa kategorier har sedan använts för att finna skillnader samt likheter mellan ortopedingenjörens och patientens tolkningar. Patientmötens har spelats in för att få möjligheten att se vart missförstånd uppstått. Genomgående i resultatet var att ortopedingenjören anser sig ha förmedlat mer information än vad patienten beskriver under intervjuerna. Några missförstånd upptäcktes men kommunikationen mellan parterna var god.  

  • 2.
    Allwood, Jens
    University of Gothenburg.
    Bodily communication dimensions of expression and content2002In: Multimodality In Language And Speech Systems, Dordrecht: Springer, 2002, Vol. 19, 7-26 p.Conference paper (Refereed)
  • 3.
    Allwood, Jens
    et al.
    Department of Linguistics, University of Göteborg, Göteborg, Sweden.
    Ahlsén, E.
    Learning how to manage communication, with special reference to the acquisition of linguistic feedback1999In: Journal of Pragmatics, ISSN 0378-2166, Vol. 31, no 10, 1353-1389 p.Article in journal (Refereed)
    Abstract [en]

    This study has two parts. The first part gives a theoretical overview of what a child has to learn in order to manage communication, whereas the second part provides a longitudinal case study. The case study shows how a child, from the age of 1 year and 8 months to the age of 3 years and 3 months, learns how to use different means for interacting in order to make contextually relevant communicative contributions. We can see how such aspects of his communication as mean length of utterances (MLU), use of onomatopoeia, communicative gestures, and informative actions develop in interaction with each other. A more specific study of linguistic feedback (feedback morphemes and repetitions) shows the development in different activities of the use of feedback. The role of the linguistic feedback system in language acquisition is also discussed. ©1999 Elsevier Science B.V. All rights reserved.

  • 4.
    Allwood, Jens
    et al.
    SSKKII Interdisciplinary Center, University of Gothenburg, Sweden.
    Ahlsén, E.
    Multimodal intercultural information and communication technology - A framework for designing and evaluating multimodal intercultural communicators2009In: Multimodal corpora : from models of natural interaction to systems and applications / [ed] Michael Kipp, et al, Berlin: Springer, 2009, Vol. 5509 LNAI, 160-175 p.Conference paper (Refereed)
    Abstract [en]

    The paper presents a framework, combined with a checklist for designing and evaluating multimodal, intercultural ICT, especially when embodied artificial communicators are used as front ends for data bases, as digital assistants, as tutors in pedagogical programs or players in games etc. Such a framework is of increasing interest, since the use of ICT across cultural boundaries in combination with the use of ICT by persons with low literacy skills is rapidly increasing. This development presents new challenges for intercultural ICT. A desideratum for interculturally sensitive artificial communicators is a generic, exportable system for interactive communication with a number of parameters that can be set to capture intercultural variation in communication. This means a system for a Generic, Multimodal, Intercultural Communicator (a GMIC). ©Springer-Verlag 2009.

  • 5.
    Allwood, Jens
    et al.
    University of Göteborg, Göteborg, Sweden.
    Cerrato, L.
    Jokinen, K.
    Navarretta, C.
    Paggio, P.
    The MUMIN coding scheme for the annotation of feedback, turn management and sequencing phenomena2007In: Language resources and evaluation, ISSN 1574-020X, E-ISSN 1574-0218, Vol. 41, no 3-4, 273-287 p.Article in journal (Refereed)
    Abstract [en]

    This paper deals with a multimodal annotation scheme dedicated to the study of gestures in interpersonal communication, with particular regard to the role played by multimodal expressions for feedback, turn management and sequencing. The scheme has been developed under the framework of the MUMIN network and tested on the analysis of multimodal behaviour in short video clips in Swedish, Finnish and Danish. The preliminary results obtained in these studies show that the reliability of the categories defined in the scheme is acceptable, and that the scheme as a whole constitutes a versatile analysis tool for the study of multimodal communication behaviour. ©2008 Springer Science+Business Media B.V.

  • 6.
    Allwood, Jens
    et al.
    Göteborgs Universitet, Kollegium SSKKII, Tvärvetenskapligt Ctr. K., Sweden.
    Cheadle, M.
    Green, A.
    Interactive acquisition of terminology describing job applicants in job advertisements1999In: Human IT, ISSN 1402-1501, E-ISSN 1402-151X, Vol. 3, no 2Article in journal (Refereed)
    Abstract [en]

    There are several computer based job classification systems for the labour domain and the purpose of which mainly is to enable search and to collect statistics. The systems typically encode information about the job, the workplace, the employer, the salary, necessary education and experience, duration, hours, need for a driving licence etc. But actual job advertisements, for example such that can be found in the Swedish Job Bank, a set of web pages containing information about job vacancies provided by AMS, the Swedish government agency for labour market activities, often contain requirements that are not included in these classification schemes; the applicant should enjoy working with people, be able to pick up new things quickly or be creative. In an effort to extend existing schemes we have developed a taxonomy of properties like these and a computer tool that can be used to analyse text based on the categories in the taxonomy. The tool can also be used to construct future taxonomies. In this work, we will present the taxonomy, the computer tool and some results based on using the tool. This paper has three purposes; the first is to present a taxonomy of personal properties of job applicants in job advertisements, the second is to present a tool that can be used both to develop such a taxonomy and to analyse text using the taxonomy, and the third is to describe some results of having used the tool and the taxonomy to analyse job advertisements.

  • 7.
    Allwood, Jens
    et al.
    SCCIILL Interdisciplinary Center, Department of Applied IT, University of Gothenburg, Göteborg, Sweden.
    Chindamo, M.
    Ahlsen, E.
    On identifying conflict related stances in political debates2012In: Proceedings - 2012 ASE/IEEE International Conference on Privacy, Security, Risk and Trust and 2012 ASE/IEEE International Conference on Social Computing, SocialCom/PASSAT 2012, 2012, 918-925 p.Conference paper (Refereed)
    Abstract [en]

    The purpose of this paper is to discuss some problems in identifying stances and the features that express these stances in televised political debates where there is conflict escalation. The study is based on an analysis of video-recorded political debates in different European languages (Italian (1), German (2) and US-American English (1)) and consists of a qualitative analysis of the videos in order to understand the similarities and differences in the use of social signals for stances in conflict situations in a similar setting (televised political debate) in three western cultures. ©2012 IEEE.

  • 8.
    Allwood, Jens
    et al.
    Department of Linguistics, Göteborg University, Box 200, 40530 Göteborg, Sweden.
    Kopp, S.
    Grammer, K.
    Ahlsén, E.
    Oberzaucher, E.
    Koppensteiner, M.
    The analysis of embodied communicative feedback in multimodal corpora: A prerequisite for behavior simulation2007In: Language resources and evaluation, ISSN 1574-020X, E-ISSN 1574-0218, Vol. 41, no 3-4, 255-272 p.Article in journal (Refereed)
    Abstract [en]

    Communicative feedback refers to unobtrusive (usually short) vocal or bodily expressions whereby a recipient of information can inform a contributor of information about whether he/she is able and willing to communicate, perceive the information, and understand the information. This paper provides a theory for embodied communicative feedback, describing the different dimensions and features involved. It also provides a corpus analysis part, describing a first data coding and analysis method geared to find the features postulated by the theory. The corpus analysis part describes different methods and statistical procedures and discusses their applicability and the possible insights gained with these methods. ©2007 Springer Science+Business Media B.V.

  • 9.
    Allwood, Jens
    et al.
    SSKKII/SCCIIL, Dept. of Applied IT, Chalmers and University of Gothenburg, Sweden.
    Lindström, N. B.
    Lu, J.
    Intercultural dynamics of fist acquaintance: Comparative study of Swedish, Chinese and Swedish-Chinese first time encounters2011In: Universal access in human-computer interaction : 6th International Conference, UAHCI 2011, held as part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011, proceedings / [ed] Constantine Stephanidis, Berlin: Springer, 2011, Vol. 6768 LNCS, no PART 4, 12-21 p.Conference paper (Refereed)
    Abstract [en]

    Today, intercultural first acquaintance meetings are becoming more and more frequent. The aim of this study is to describe, analyze and compare Swedish, Chinese and Swedish-Chinese first acquaintance interactions. Our focus lies on a classification of the topics in mono- and intercultural first-time encounters. The analysis is based on 12 arranged face-to-face first acquaintance interactions between Chinese-Chinese, Swedish-Swedish and Swedish-Chinese students (4 of each dyad). The interactions are video-recorded and transcribed. In addition, semi-structured interviews with the participants have been conducted to get a better understanding of their communication. The method of activity-based communication analysis is used to analyze the data. The result of the study is a classification and a cross-cultural comparison of topics and the order of their occurrence in first time encounters. In addition, the study sheds light on the similarities and differences between Chinese and Swedish communication patterns. ©2011 Springer-Verlag.

  • 10.
    Allwood, Jens
    et al.
    Department of Linguistics University of Göteborg, Göteborg, Sweden.
    Nivre, J.
    Ahlsén, E.
    On the semantics and pragmatics of linguistic feedback1992In: Journal of Semantics, ISSN 0167-5133, E-ISSN 1477-4593, Vol. 9, no 1, 1-26 p.Article in journal (Refereed)
    Abstract [en]

    This paper is an exploration in the semantics and pragmatics of linguistic feedback, i. e. linguistic mechanisms which enable the participants in spoken interaction to exchange information about basic communicative functions, such as contact, perception, understanding, and attitudinal reactions to the communicated content. Special attention is given to the type of reaction conveyed by feedback utterances, the communicative status of the information conveyed (i. e. the level of awareness and intentionality of the communicating sender), and the context sensitivity of feedback expressions. With regard to context sensitivty, which is one of the most characteristic features of feedback expressions, the discussion focuses on the way in which the type of speech act (mood), the factual polarity, and the information status of the preceding utterance influence the interpretation of feedback utterances. The different content dimensions are exemplified by data from recorded dialogues and by data given through linguistic intuition. Finally, two different ways of formalizing the analysis are examined, one using attribute-value matrices and one based on the theory of situation semantics. ©1992 N.I.S. Foundation (1992).

  • 11.
    Allwood, Jens
    et al.
    University of Gothenburg, Sweden.
    Regmi, B. N.
    Dhakhwa, S.
    Uranw, R. K.
    An activity based spoken language corpus of Nepali2012In: 2013 International Conference Oriental COCOSDA Held Jointly with 2013 Conference on Asian Spoken Language Research and Evaluation, O-COCOSDA/CASLRE 2013, 2012, 24-29 p.Conference paper (Refereed)
    Abstract [en]

    Language is used for communication and communication facilitates social activities. If we want to capture this, linguistic investigation has to be carried out within a wider context. Examination of linguistic communication in a wider context shows that it is multimodal. In order to study naturalistic multimodal communication using a corpus, the corpus should contain a combination of recordings, documentation, and transcription of multimodal communication from different social activities in naturalistic settings, preserving unedited conversation. This paper presents a brief account of the principles, methodology, current status, and preliminary findings, based on an incrementally growing and multimodal activity based spoken language corpus of Nepali. ©2012 IEEE.

  • 12.
    Allwood, Jens
    et al.
    Department of Linguistics, Göteborg University, Göteborg, Sweden .
    Traum, D.
    Jokinen, K.
    Cooperation, dialogue and ethics2000In: International journal of human-computer studies, ISSN 1071-5819, E-ISSN 1095-9300, Vol. 53, no 6, 871-914 p.Article in journal (Refereed)
    Abstract [en]

    This paper describes some of the basic cooperative mechanisms of dialogue. Ideal cooperation is seen as consisting of four features (cognitive consideration, joint purpose, ethical consideration and trust), which can also to some extent be seen as requirements building on each other. Weaker concepts such as ‘coordination’ and ‘collaboration’ have only some of these features or have them to lesser degrees. We point out the central role of ethics and trust in cooperation, and contrast the result with popular AI accounts of collaboration. Dialogue is also seen as associated with social activities, in which certain obligations and rights are connected with particular roles. Dialogue is seen to progress through the written, vocal or gestural contributions made by participants. Each of the contributions has associated with it both expressive and evocative functions, as well as specific obligations for participants. These functions are dependent on the surface form of a contribution, the activity and the local context, for their interpretation. We illustrate the perspective by analyzing dialogue extracts from three different activity types (a travel dialogue, a quarrel and a dialogue with a computer system). Finally, we consider what kind of information is shared in dialogue, and the ways in which dialogue participants manifest this sharing to each other through linguistic and other communicative behaviour. The paper concludes with a comparison to other accounts of dialogue and prospects for integration of these ideas within dialogue systems.

  • 13.
    Andersson, David
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lundberg, Sebastian
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Idyllen som blev en mordplats: En kvalitativ innehållsanalys av Aftonbladets och Nya Lidköpings-Tidningens rapportering kring försvinnandet och mordet på Lisa Holm2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 14.
    Andersson, Sara
    et al.
    Jönköping University, School of Education and Communication.
    Petersén, Agnes
    Jönköping University, School of Education and Communication.
    Makten över kommunikationen: en kvalitativ studie av kommunikatörens yrkesroll2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon. This type of interview also made it possible for us to ask supplemental questions. Our interview material is considered through a hermeneutical perspective which means that we have interpreted the interviewed persons’ answers to understand the experienced professional role. Thereafter we have applied theories of power on the empirical data.    The result shows that the communicators have a relatively common opinion on the self-experienced role, since they see themselves as “the go-to-person” in their organizations meaning the person who pulls the strings. Further on we can see that the communicator has a certain type of power, which generally originates from their communication skills and central position in the company. This position means an information advantage which also can give the communicator power. A factor that lies behind this is that the communicator is found in the middle of the organizations information flow. On this basis we can see a clear connection between the communicator’s professional role and the power of communication in organizations.

  • 15.
    Bagga-Gupta, Sangeeta
    Örebro universitet, Pedagogiska institutionen.
    Forskning om mångfald och utbildningsinstitutioner som arenor för mångfald: demokratiska aspekter2004In: Utbildning och Demokrati, ISSN 1102-6472, E-ISSN 2001-7316, Vol. 13, no 2, 115-149 p.Article in journal (Other academic)
  • 16.
    Barkho, Leon
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
    The Discursive and Social Paradigm of Al-Jazeera English in Comparison and Parallel with the BBC2011In: Communication Studies, ISSN 1051-0974, E-ISSN 1745-1035, Vol. 62, no 1, 23-40 p.Article in journal (Refereed)
    Abstract [en]

    This article links text analysis with social practices to provide an account of the discursive and social niche that Al-Jazeera English has carved out for itself when compared and paralleled with that of the BBC. It critically analyzes the broadcasters' hard news discourse in order to gain a proper understanding of how they employ language to transmit knowledge and communicative events. It relies on a detailed analysis of a variety of data and texts as they unfold below and above sentence level. The triangulated Critical Discourse Analysis throws new light on how Al-Jazeera English designs its discursive and social strategies, providing reasonable interpretation of how it distances itself from the “Anglo-Saxon” discourse of the BBC.

  • 17.
    Barkho, Leon
    et al.
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
    Richardson, John
    Newcastle University.
    A Critique of BBC's Middle East News Production Strategy2010In: American Communication Journal, ISSN 1532-5865, Vol. 12, no 1, 1-16 p.Article in journal (Refereed)
    Abstract [en]

    ABSTRACT The article focuses on the British Broadcasting Corp.'s (BBC) production strategy and its impact on the BBC's news output in the coverage of the Israeli-Palestinian conflict. It reviews Critical Discourse Analysis literature concerning the use of a news outlet's final output in unraveling the social and discursive world of reporters. It examines interviews, internal style guides, secondary data and textual material with a particular focus on the role played by the BBC College of Journalism in transforming news progressively until it reaches its final shape. It suggests that the social reality of the BBC's coverage practices concerning the Israeli/Palestinian struggle result from the actions of specific social actors.

  • 18.
    Bell, Jordan
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    'Setting the joy free' with Cadbury UK: A CDA analysis of how persuasion is communicated within Cadbury UK's social media discourse, according to Aristotle's 'persuasive proofs'2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study uses a CDA analysis in order to take a critical look at how linguistic and visual techniques are used to create positive messages about a ‘modern’ brand, British confectionary company, Cadbury UK, in their social media discourse on Facebook, Instagram and Twitter. The study goes further in exploring how these messages are constructed in a way which according to Aristotle, is ‘persuasive’, looking at how they appealed to emotion (pathos), the character or trustworthiness of the brand (ethos) and how the message created or appealed to logic (logos). The study focuses on critical theoretical perspectives regarding the promotion of consumerism in such marketing operations, whilst also looking at how the messages identified are aimed at ‘persuading’ the audience into accepting consumerist values. This thesis also views social media as a platform upon which much sociological theory still applies such as the idea of ‘self-presentation’ for example, where individuals aim to present themselves in a way which benefits them within a social setting. The main messages identified within Cadbury UK’s social media discourse were: ‘Cadbury UK is a familiar ‘voice’, ‘Cadbury UK is a brand who cares’, ‘Cadbury UK is a source of joy’, ‘Cadbury UK shares festive family values’, ‘Cadbury UK is comforting’ and ‘Cadbury UK is a cultural symbol’. What these messages point out as a general summary is that Cadbury UK had utilised their social media discourse as a way of appearing ‘familiar’ to the consumer, with the aim of creating a ‘friendly’ relationship with them. It was also found that in all cases, pathos played a vital role in making the messages ‘persuasive’. This allowed the brand to communicate with the consumer at a ‘closer’, more emotional level.

  • 19. Bergh, I.
    et al.
    Gunnarsson, M.
    Allwood, Jens
    Department of Linguistics, Göteborg University, Göteborg, Sweden.
    Odén, A.
    Sjöström, B.
    Steen, B.
    Descriptions of pain in elderly patients following orthopaedic surgery2005In: Scandinavian Journal of Caring Sciences, ISSN 0283-9318, E-ISSN 1471-6712, Vol. 19, no 2, 110-118 p.Article in journal (Refereed)
    Abstract [en]

    The aims of this study were to investigate what words elderly patients, who had undergone hip surgery, used to describe their experience of pain in spoken language and to compare these words with those used in the Short-Form McGill Pain Questionnaire (SF-MPQ) and Pain-O-Meter (POM). The study was carried out at two orthopaedic and two geriatric clinical departments at a large university hospital in Sweden. Altogether, 60 patients (mean age = 77) who had undergone orthopaedic surgery took part in the study. A face-to-face interview was conducted with each patient on the second day after the operation. This was divided into two parts, one tape-recorded and semi-structured in character and one structured interview. The results show that a majority of the elderly patients who participated in this study verbally stated pain and spontaneously used a majority of the words found in the SF-MPQ and in the POM. The patients also used a number of additional words not found in the SF-MPQ or the POM. Among those patients who did not use any of the words in the SF-MPQ and the POM, the use of the three additional words ’stel’ (stiff), ’hemsk’ (awful) and ’räd(d)(sla)’ (afraid/fear) were especially marked. The patients also combined the words with a negation to describe what pain was not. To achieve a more balanced and nuanced description of the patient’s pain and to make it easier for the patients to talk about their pain, there is a need for access to a set of predefined words that describe pain from a more multidimensional perspective than just intensity. If the elderly patient is allowed, and finds it necessary, to use his/her own words to describe what pain is but also to describe what pain is not, by combining the words with a negation, then the risk of the patient being forced to choose words that do not fully correspond to their pain can be reduced. If so, pain scales such as the SF-MPQ and the POM can create a communicative bridge between the elderly patient and health care professionals in the pain evaluation process. ©2005 Nordic College of Caring Sciences.

  • 20.
    Bring, Lisa
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Barnmorskan Bertil och floristen Leif: En innehållsanalys om hur män kvinnliga yrken framställs i svensk dagspress2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Kvinnliga yrken är yrken som domineras av kvinnor, exempelvis barnmorska,

    tandhygienist, sjuksköterska och förskollärare. Men det finns även män som har

    dessa yrken och det skrivs också då och då om dem i tidningar. De är ovanliga, men

    blir vanligare då det görs satsningar för att få in fler män på dessa arbetsplatser.

    Att undersöka hur de framställs i media och se vilka varianter av manlighet som

    förmedlas är syftet med denna undersökning. Materialet kommer från svensk

    dagspress och innefattar både lokala och rikstäckande tidningar.

    För att svara på frågeställningarna gjordes en kvalitativ innehållsanalys. Materialet

    omfattar tolv artiklar med intervjuer med män i kvinnodominerade yrken.

    Resultatet visar att de flesta männen inte tänker så mycket på manligt och kvinnligt

    och känner inte att deras manlighet är hotad av det kvinnliga yrket. De män som

    känner en motsättning mellan manlighet och yrket var äldre. I artiklarna framhålls

    det att männen trivs med yrket, att de är ovanliga på arbetsplatsen och är

    omvårdande som personer.

  • 21.
    Busatlija, Emina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Land, Mia-Berentje
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Mathieu, Anne Nathalie
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How could cosmetic companies use social media in times of crisis?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose This thesis aims to provide guidelines for cosmetic companies on how to use social media in times of crisis.

    Background In today’s society, cosmetic companies can face crises that can vary according to their level of impact and their level of controllability. These crises can go viral and reach a huge amount of stakeholders since social media can take on many different forms such as Facebook, Twitter, and YouTube. It is important to know how to manage these different com-   munication tools and it is even more crucial in times of crisis. However, social media and the cosmetic industry have not been combined in previous studies. Therefore, it is beneficial for cosmetic companies to have guidelines on how to use social media in times of crisis.

    Method The method is based on an inductive approach. Benchmarking case studies reflect crises that occurred in industries other than the cosmetic industry. The findings from the case studies are then complemented with a chosen company representative from the cosmetic industry. Finally, a semi-structured interview has been conducted to balance the research and add new valuable information to the investigation.

    Conclusion Based on the results of the analysis, the authors of the thesis have been able to provide guidelines to cosmetic companies on how to use social media in times of crisis. These guidelines are divided into two parts: the first part advises guidelines to follow while the second part recommends factors to avoid on social media.

  • 22.
    Bülow, Pia
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    "Jag känner så väl igen det som du berättar": Om delandet av erfarenheter vid sjukdom och lidande2004In: När människan möter medicinen: livsvärldens och berättelsens betydelse för förståelsen av sjukdom och medicinsk teknologi, Stockholm: Carlsson , 2004, 113-131 p.Chapter in book (Other academic)
  • 23.
    Bülow, Pia
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    Making sense of contested illness: Talk and narratives about chronic fatigue2003Doctoral thesis, monograph (Other scientific)
  • 24.
    Bülow, Pia
    Jönköping University, School of Health and Welfare, HHJ. Research Platform of Social Work.
    "Röster" i samtal om arbetsförmåga: Kommunikativa processer i avstämningsmöten2009In: Socialmedicinsk Tidskrift, ISSN 0037-833X, Vol. 86, no 3, 275-287 p.Article in journal (Refereed)
    Abstract [sv]

    Artikeln bygger på material från en studie om avstämningsmöten – ett institutionellt flerpartssamtal där Försäkringskassan, försäkrad och ytterligare minst en part t.ex. arbetsgivaren bedömer den enskildes arbetsförmåga. Utifrån begreppet ”röst” analyserades nio inspelade avstämningsmöten. Ett kommunikativt mönster framträdde med fyra olika röster: medicinens, arbetslivets, regelverkets och livsvärldens röst. Den mångröstade karaktären är sannolikt av stor vikt för att förstå komplexiteten, dynamiken och svårigheterna som hör ihop med dessa möten. Studien är gjord genom Rikscentrum för arbetslivsinriktad rehabilitering (RAR), Linköping.

  • 25.
    Bülow, Pia
    Linköping University.
    Sharing experiences of contested illness by storytelling2004In: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 15, no 1, 33-53 p.Article in journal (Refereed)
    Abstract [en]

    Based on audiotaped conversations from a patient school for adults suffering from chronic fatigue syndrome, this article examines sharing experiences of illness as a mutual activity. The analysis shows that sharing experiences in this context is primarily of the narrative kind. Three main types of narratives were found: self-contained personal stories, orchestrated chained personal stories, and co-narrated collectivized stories. Through sharing three things seem to happen: (1) the participants jointly created experiential knowledge and a mutual image of the illness, (2) the individual sufferers could compare themselves to the jointly constructed image, (3) the active sharing of experience bestows a mutual confirmation of suffering irrespective of whether the individual’s experiences correspond or deviate from the common picture. Two parallel transitions seemed to occur: the transformation of personal experience into shared collectivized experiences and the transition when the individual sufferer perceives his/her private suffering through sharing experiences with co-sufferers.

  • 26.
    Bülow, Pia
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    Tracing Contours of Contestation in Narratives about Chronic Fatigue Syndrome2008In: Contesting Illness: Processes and Practices, Toronto: University of Toronto Press , 2008, 123-141 p.Chapter in book (Other academic)
  • 27.
    Bülow, Pia
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    "You have to ask a little": Troublesome storytelling about contested illness2008In: Health, Illness and Culture: Broken Narratives / [ed] Lars-Christer Hydén and Jens Brockmeier, London: Routledge , 2008, 131--153 p.Chapter in book (Other academic)
  • 28.
    Bülow, Pia
    et al.
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work.
    Ekberg, Kerstin
    Institutionen för medicin och hälsa, Avdelningen för samhällsmedicin, Rikscentrum för arbetslivsinriktad rehabilitering.
    Avstämningsmötet som mötesplats och metod för återgång i arbete - ur ett kommunikativt perspektiv2009Report (Other academic)
    Abstract [sv]

    Rapporten redovisar resultatet av en studie av avstämningsmöten som ett effektivt redskap i den en­skildes rehabilitering. Nio avstämningsmöten spelades in på ljud­band­spelare och följdes genom del­tag­ande observation. Varje möte har följts upp med intervjuer med samtliga mötes­deltagare. Studerade möten och efterföljande intervjuer har analyserats med frågeställningar uti­från avstämnings­mötets kommunikativa processer och deltagarnas upplevelse av mötet och dess betydelse.

    Analysen visar att de försäkrade har en relativt stor andel av det totala talutrymmet räknat i procent av det antalet ord som yttras under ett möte. Samtidigt visar efterintervjuerna att hälften av de försäkrade upplevde sig stå utanför händelsernas centrum under mötet. Detta uppfattades istället mest som en sak mellan andra deltagande parter såsom mellan Försäkrings­kassan och arbetsgivaren eller mellan Försäkringskassan och sjukvården. Det tycktes kräva ett relativt stort mått av initiativ från den försäkrade själv för ta aktiv del av mötet.

    Analysen av interaktionen vid inspelade avstämningsmöten visar att en stor del av mötena ut­veck­lade sig som en slags förhandling där olika ”myndighetsröster” utgick från ”sitt” perspektiv i arbetet med att rehabilitera den försäkrade tillbaka till arbete. Under förhandlingen i mer okomplicerade fall tenderade handläggarna från Försäkringskassan snabbt acceptera de hinder för att förkorta rehabiliteringsprocessen som arbetsgivaren, stödd av den försäkrade, presenterade. I mer komplicerade fall tycks sjukvården utgöra den främsta gränspostering som legitimerar vid vilken tidpunkt och i vilken ut­sträck­­ning arbetsåtergång är möjlig. I diskussioner omkring individens arbetsförmåga domi­nerade aspekter som fysisk arbetso­för­måga hos individen tillsammans med fysiska hinder på arbets­platsen. Andra aspekter av arbets­för­måga så som motivation, social förmåga, kompetens etc. diskuterades i ringa utsträckning om alls.

    Trots intentionen att avstämningsmöten ska bygga på samverkan mellan olika parter involv­erade i individens sjukskrivnings- och rehabiliteringsprocess tycks det finnas en väsentlig poten­tial för för­bättring av samordningen mellan framför allt Försäkringskassan och sjukvården, men även mellan Försäkringskassan och arbetsförmedlingen. En annan möj­­lig­het till för­bättring som framträder är hur resultatet av SASSAM-kartläggningen prak­tiskt kommer till användning under mötet för att öppna för en diskussion omkring resurser snarare än hinder och om arbetsförmåga ur ett flerdimensionellt perspektiv. Generellt saknades diskussioner om den försäkrades arbetsförmåga i relation till arbeten på arbetsmarknaden i stort.

    Utifrån studiens resultat finns fog för fortsatt diskussion om avstämningsmötet ska vara den själv­klara metoden i alla sjukfall som överstiger en viss tidsgräns eller om det behövs en differentiering av såväl mötets upplägg och syfte som vilka som kommer ifråga för ett sådant möte. Mer varierande och målgruppsanpassade möten med en tydlig målsättning om samverkan och samarbete mellan medverkande parter skulle sannolikt öka mötets effektivitet och menings­fullhet. Färre avstämningsmöten skulle ge utrymme för större satsning på möten omkring försäkrade med svårare problematik. Det skulle vidare öka möjligheten för handläggare att specialisera sig också utifrån den problematik som gäller för olika grupper av försäkrade.

  • 29.
    Bülow, Pia H.
    et al.
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work. Jönköping University, School of Health Science, HHJ, Dep. of Behavioural Science and Social Work. Jönköping University, School of Health Science, HHJ. ADULT.
    Seitl, Camilla
    Högskolan Väst.
    Bo, Rolander
    Futurum, Landstinget i Jönköpings län.
    PR-team som modell för samordnad rehabiliteringsutredning på vårdcentraler i Jönköpings län: Arbetsrapport2014Report (Other academic)
    Abstract [sv]

    Rapporten presenterar och diskuterar resultatet av en studie omkring en regionalt i Jönköpings län framtagen modell för rehabiliteringsutredning i primärvården – PR-team. Studien bygger på tre olika material och har genomförts som tre separata delstudier. Resultaten för delstudierna redovisas i rapporten var för sig.

    Den första delstudien bygger på material från ett register över samtliga patienter i primärvården i Jönköpings län som har en sjukskrivning som överstiger 28 dagar. Resultat från delstudien visar att en högre andel män genomgår PR-team vid privata vårdcentraler jämfört med kvinnor och att PR-teamutredningar vid offentliga vårdcentraler i en tredjedel av fallen genomfördes under de första 90 dagarna av sjukskrivningsperioden. Vidare noterades att psykisk ohälsa angavs oftare för kvinnor än för män samt att nästan dubbelt så många kvinnor som män avslutades mot arbete eller studier.

    Den andra delstudien bygger på observationer av genomförda möten i rehabiliteringsteamet där den sammanvägda bedömningen av rehabiliteringsutredningen diskuteras och dokument­eras. I delstudien ingår även intervjuer med mötesdeltagare i så kallade PR-teammöten. Resultatet visar att ett PR-teammöte utgörs av flera delar och att en relativt stor del av mötestiden handlar om hur dokumentationen ska ske och hur olika tolkningar ska göras för att kunna fylla i blanketten på ett korrekt sätt. Det märktes stor skillnad mellan teamen vilket sannolikt berodde på respektive teams vana att arbeta enligt modellen för PR-team samt möjligen en påverkan av att observeras och spelas in.

    Den tredje delstudien är en analys av dokumentationen från 177 rehabiliteringsutredningar. Analysen visar att dokumentationen utgör en textgenre som nästan helt saknar uttalade subjekt. Det gäller både patienten som texten handlar om och den/de personer som gör bedöm­ningen. I den tematiska analysen framstår smärtproblematik som den främsta anledningen till att en teamutredning genomförs. Tre fjärdedelar av utredningarna handlade om kvinnor. Lång sjukskrivningshistoria, låg utbildning och migrationshistoria framstod som särskilda sårbarhetsfaktorer där såväl att patientens framtidsbild som att teamets bedömning pekade mot ringa förutsättningar för återgång till arbete.

  • 30.
    Bülow, Pia H.
    et al.
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work. Jönköping University, School of Health Science, HHJ, Dep. of Behavioural Science and Social Work. Jönköping University, School of Health Science, HHJ. ADULT.
    Wilinska, Monika
    University of Stirling.
    Supported User Participation: Alignment in Multiparty Cross-Institutional Conversations about Work Capacity2014In: Abstract book 20:th EUMASS congress: scientific knowledge and good practice in insurance medicine and social security / [ed] The Scientific Committee of EUMASS 20th Congress in Stockholm 2014, Wout De Boer, 2014, 59-60 p.Conference paper (Refereed)
  • 31.
    Bülow, Pia
    et al.
    Jönköping University, School of Health and Welfare, HHJ. Research Platform of Social Work.
    Hydén, Lars-Christer
    In dialogue with time: identity and illness in narratives about chronic fatigue2003In: Narrative Inquiry, ISSN 1387-6740, E-ISSN 1569-9935, Vol. 13, no 1, 71-97 p.Article in journal (Refereed)
    Abstract [en]

    When we are stricken with an illness or some other affliction, the temporal frameworks that we take for granted in our everyday lives are overturned. Thus suffering and illnesses raise questions associated with temporality: were the past events necessary and unavoidable, could anything else have happened, and what will happen next? In this article we will discuss two intertwined problems that have to do with the organization of time in narratives about illness: the interviewee’s attempt to create an interview narrative and the researcher’s need to create a temporal order and coherence in the interview material properly founded in research. With a foothold in the literary scholars Morson’s and Bernstein’s theories about shadows of time we base our argument on an analysis of narratives given in interviews by people affected by Chronic Fatigue Syndrome (CFS). The analysis shows various ways time can be used as a discursive tool to temporalize illness and suffering including temporalities that frequently go outside linear time perceptions by the use of “sideshadowings”. These various ways of temporalizing illness influence, for instance, factors like issues of responsibility and freedom of action. Findings like these indicate the importance of including the interviewees’ own temporalizations in the analysis of illness narratives in social science.

  • 32.
    Bülow, Pia
    et al.
    Linköping University.
    Hydén, Lars-Christer
    Linköping University.
    Patient school as a Way of Creating Meaning in a Contested Illness: The Case of CFS2003In: Health, ISSN 1363-4593, E-ISSN 1461-7196, Vol. 7, no 2, 227-249 p.Article in journal (Refereed)
    Abstract [en]

    Creating meaning in a situation of contested illness like Chronic Fatigue Syndrome (CFS) is an interactive process. As an example of how meaning is created, a CFS patient school organized by a hospital clinic in Sweden is discussed. This school can be seen as both a school and a medically oriented activity. The presence of different frameworks provides an opportunity to use different perspectives to understand CFS. It makes it possible for the participating men and women to regard the illness both from the outside as a social object, from the inside through personal experiences and to put the diagnosis and suffering in a larger ‘sickness’ perspective. Consequently, a number of different interpretations are brought up and used to create meaning in a situation of illness. The patients/students are thus learning discursively to manage the illness at the same time as they examine different ways to interpret their experiences through this discursive activity.

  • 33.
    Carleklev, Jan
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Vi kan inte blunda för öronen längre: En fallstudie om ljud som kommunikationsmedium i utställningen Drömmens syster2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Sound is an interesting communication media that takes advantage of each persons individual ex-

    perience and conceptions and allows for many individual associations. Today museums can choo-

    se from a wide range of media (pictures, video, sound guides, computer and sound installations)

    to communicate with their audience because a greater variety of technical solutions is available.

    This paper has the goal to analys the possibilities of sound as a media of communication. The aim

    is to shed light on this relativly unexplored field that I think has a lot of potential.

    To narrow down my exploration, I have chosen to take a closer look at the exhibition Drömmens

    syster that is shown at the Världskulturmuseet in Gothenburg, Sweden. I have interviewed some

    key persons behind this exhibition to get an idea about the aim and I have interviewed a number

    of visitors to get a better understanding of how they experienced the exhibition.

    The exhibition Drömmens syster is about the more and more endangered people and their myths

    who live close by the Orinoco river in Venzuela.

    The conclusion from this essay shows that sound is a good media for communicating informa-

    tion. It is especially well suited to involve the audience in an experience of rain forest and the

    daily life around it. The museum suceeds several times to tell more by using sound than by just

    using pictures. Visitors can gain from the calming effect of the waterfall and they can get thrilled

    from the hiss of the snake. Therefor I sincerely hope that we are going to see more media con-

    cepts in the future that use auditive communication.

  • 34.
    Carmling, Cecilia
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Carlholt, Hanna
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Den utan socker: En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.

    TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)

    Almost everyone is exposed to TV-commercial daily. And as said before, TV is the most effective way to deliver a message to a receiver. So what is our experience of TV-advertising? Do we see TV-commercial as an annoying interruption or as entertaining? Does our generation, born in the 80´s, have the same experience as our parents’ generation? Do the advertising companies manage to trick us in to buying the products we have seen in the TV-commercial? And is there any difference between the both generations concerning our reliable in what the commercial tells us? This is some of the questions that we as authors have chosen to focus on in this paper.

    In general companies spend a lot of money on TV-commercial. And for companies that do, it is important to know that the message reach the consumers. In case a commercial is misunderstood and even rejected because the consumers experience it to be dull, it may lead to an economical damage for the company. Since we use our study to see a difference between generations, we will also know what attracts the generations. Our paper will help companies in their marketing communication strategy which also helps to prevent any harm to the companies finance.

  • 35.
    Chamberlain, Elise
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Edin, Simon
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Crisis Preparation Communication in Universities: A case study of Jönköping University2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With an increase in schools and universities being targets for malevolent attacks in many countries, the need for crisis preparation is high. To prepare their stakeholders, these institutions need to know how they can effectively communicate with them. This qualitative exploratory study investigates crisis communication at Swedish universities during the pre-crisis phase, and how universities can prepare their stakeholders, the students. The authors adopted a primarily deductive approach, through the use of a case study. Four group interviews of students were conducted to address the research question: How do students at Jönköping University want to be prepared for a potential malevolent crisis? The results of the research showed that students had not received malevolent crisis preparation information beforehand but desired it, and thought it was the university's responsibility to prepare them. Students preferred two-way communication and combining communication channels. A majority desired these channels to have mandatory participation. Finally, the authors believe to have found a potential link between excessive crisis preparation and fear built into the mutual relationship between crisis and threats. It is recommended that this link receives attention in future research as well as how the perception of a crisis is dependent on the student’s culture.

  • 36. Chindamo, M.
    et al.
    Allwood, Jens
    SCCIIL Interdisciplinary Center, Department of Applied IT, University of Gothenburg, Göteborg, Sweden.
    Ahlsen, E.
    Some suggestions for the study of stance in communication2012In: Proceedings - 2012 ASE/IEEE International Conference on Privacy, Security, Risk and Trust and 2012 ASE/IEEE International Conference on Social Computing, SocialCom/PASSAT 2012, 2012, 617-622 p.Conference paper (Refereed)
    Abstract [en]

    Interlocutors, express not only information in the form of spoken words but also their feelings and commitments with regard to what is being said. In face-to-face communication participants interact in such a way that they react to one another’s multimodal positioning in the conversation. Often this means that they take a ’stance’. The goal of this paper is to explore the notion of stance through a review and discussion of some of the relevant literature and then relate this to research on social signal processing (SSP). The main focus of the review is on the notion of stance in linguistics, as the point of departure for exploring other fields. Consideration of the relation between gestural communication and expression of emotions will give a more complete view of how a stance is taken and upheld. ©2012 IEEE.

  • 37.
    Christiansson, Josefine
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Jansson, Josephine
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lindster, Julia
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Pucken glider in...: En jämförelse av två hockeyklubbars varumärkesidentitet och varumärkesimage2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The reason people don’t understand what others are saying can depend on a lot of things. One obvious reason would be that two individuals don’t speak the same language. Even if the two individuals would understand the words in a conversation, it’s not certain that the meaning of the message reaches the receiver the intended way.

    The communication settles the agreement for understanding between two parts. Stuart Hall (1973) problematizes the communication process and the chain from when the message is created and coded with meaning, through its distribution until its consumption. The communication between an encoder and a decoder are not ever certain. To not speak the same language is the same as not understanding each other. There are many other factors that influence how the receiver decodes a message.

     

    This thesis aims to identify the brand congruence related to two Swedish ice hockey brands. The intention is to examine how communicative processes can influence the differences between how the brand identity and brand image are interpreted. The theory frame used in the thesis concludes of the following theories; Marketing Communication, Encoding and Decoding and Brand Theory. The Brand Theory is specified within the areas of Sports and Brands, Brand Identity and Brand Image.  The thesis includes both a qualitative and a quantitative method. The qualitative interviews are used to establish the brand identities while the quantitative questionnaire study aims to define the brand images. One of the major conclusions is that there are both congruence and differences in the comparison within both of the brands. Another conclusion is that the differences in how substantial the congruence is relates to resources and the brands background.

  • 38.
    Davidsson, Joanna
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Mediedrevet kring Carema Care: En analys av Carema Cares kriskommunikation under mediedrevet 20112016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Carema Care (now by the name Vardaga) is a privately owned company within the field of elder care. During the autumn and winter of 2011, the company was the focal point of an intense media reporting. The company was accused of budget cuts and neglected care. This thesis investigates the external crisis communication from Carema Care during the intense media reporting. The crisis communication is analyzed using situational crisis communication theory. The theory describes which crisis response strategies that a company can and shall use when faced with a crisis in order to restore its image. The theory claims that the most important factor when choosing crisis response strategy is what type of crisis that has occurred. The investigation was carried out using qualitative text analysis, more specifically the method systematic questions and classification was used. In the first step, nine news articles were analyzed in order to determine what type of crisis that had occurred. In the second step, the press releases following each news article were analyzed in order to determine what response strategy that had been used and how it compared to what the theory recommended. The study shows that Carema Care did not use the response strategy recommended from situational crisis communication theory in any of its press releases.

  • 39.
    Falk, Adam
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Bola, Harprit
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    "Det hållbara varumärket SJ": En kvalitativ innehållsanalys av SJs hemsida och Facebookinlägg2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 40.
    Falk, Fredrik
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Khadjavi, Khashayar
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    Kontaktnätets betydelse: En studie om kontaktnätets betydelse för studenter på Medie- och kommunikationsvetenskapliga programmet när de efter utbildningen söker arbete2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    We have through a quantitative questionnaire with qualitative elements, examined the importance of the contact network when students at the Media- and communication science-program (MCS) at the University of Jönköping after graduation are seeking employment. The first respondent group consisted of 38 students on the program. The second group consisted of 52 students that had already graduated. The third respondent group consisted of four professors who teach the program, and the fourth respondent group consisted of 37 companies, were surveyed which personal characteristics and qualifications they consider to be of importance among the job seekers when they are looking to hire new employees to the MCS-department within the company. The remaining three respondent groups were surveyed of what they believe the companies view as important factors during recruitment and it appeared to be among other things that the enrolled students and alumni from the MCS-program thought that the contact network were of most significant importance.

    The majority of the respondents within the "alumni" group answered that they were working on establishing their contact network (88,5 %), mainly by maintaining their already created and tied contacts. Of the enrolled students there were 68,4 % that were working on establishing their contact network. We are also examining how the MCS-program at the University of Jönköping are functioning to establish the students contact network and especially of what can be improved.

    The result showed that there were three factors that the recruiting companies prioritized when hiring, the personality of the job seeker, working experience within the MCS field and the contact network. A great part of the enrolled students and the alumni perceived that the school weren't helping them with their contact network during their school years (50 % respective 55,8 %), a popular suggestion was that the school should have arranged more employment meetings within the labour market.

  • 41.
    Falk, Sebastian
    et al.
    Jönköping University, Jönköping International Business School.
    Riel, Nils
    Jönköping University, Jönköping International Business School.
    Cultural Differences in User Privacy Behavior on Social Networking Sites: An Empirical Study comparing German and Swedish Facebook Users2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social Networking Sites (SNSs), such as Facebook, are becoming increasingly popular. Their worldwide accessibility is attracting billions of SNS users from all over the globe, which results in a variety of different cultures meeting on the respective platforms. Apart from their growing popularity, privacy issues represent a downside of SNSs attracting strong media and research attention. Considering SNS users’ cultural diversity, recent studies show that a culture influences the privacy concerns of its respective members. Only little research investigating cultural differences in User Privacy Behavior (UPB) on SNSs has been carried out so far. Furthermore, the majority of existing studies include the United States (US) when comparing different cultures. Taking the fact into account that, for instance, more than three-fourths of all Facebook users are outside the US and Canada, this study builds on the current state of research by comparing the UPB of Ger-man and Swedish Facebook users based on their different cultural characterization. In this context, two of Hofstede’s (1980) cultural dimensions, Masculinity and Uncertainty Avoidance, serve as a foundation for the creation of hypotheses and the development of the research model. The chosen research approach had a quantitative design and was conducted as a web-survey. The sample consisted of 791 valid respondents (667 German college students and 124 Swedish college students). The findings reveal several significant differences between German and Swedish SNS users. According to that, Swedes, as mem-bers of a low masculinity culture, have more SNS friends and a greater amount of strangers within these friends, compared to Germans, as members of a culture character-ized by a higher masculinity. As a result of their comparatively low uncertainty avoidance, Swedish SNS users have more trust in both SNS providers and other SNS members than Germans, characterized by a higher uncertainty avoidance. On the other hand, Germans reveal higher privacy concerns and disclose themselves to a lower extent than Swedes. Besides, Swedish SNS users perceive the provided control over personal information on SNSs as sufficient, while Germans indicate a need for more control. Moreover, Germans apply the provided control settings to a greater extent than Swedes. The results provide relevant insights for SNS providers and help them in adapting their services in consider-ation of the respective cultural attitudes in terms of UPB.

  • 42.
    Forsander, Sofia
    et al.
    Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
    Fridehäll, Erika
    Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
    Marknadsföring på blodigt allvar2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sweden is currently in need of new blood donors. Today, there is no economy or resources to promote blood donation and the Blood Centre on Ryhov Hospital wants to market themselves better among healthy and young students. The purpose of this thesis is to increase the knowledge and engagement about blood donation among students at Jönköping University. To do this, we asked ourselves the following questions:

    1. How do you increase the engagement about the topic blood donation using graphic communication?

    2. How can we together with the Blood Centre create a campaign and campaign materials to reach the target group of students at Jönköping?

    To answer these questions, we conducted a survey at the school, interviews with people working in the industry, worked with communication strategies and moodboards. In the process, we tried to understand our audience and how we can communicate with them graphically. We have in this thesis developed a concept called The Red Thread. The Red Thread speaks about that everyone can do something: become blood donors or spread the word. The Red Thread includes an event day with a blood bus and lectures. For the concept, we developed marketing material to use before and during the event day: a series of posters, t-shirt, folder and a patch.

    Our conclude is that if you want to reach a young audience, like students, you should work with to make it feel real, be simple with the communication and focus on where audience is located. By trying to make the students feel that they voluntarily wants to be involved, you can make them understand that they can make a difference in a simple way. With graphic communication you can create curiosity and surprise an audience that's constantly surrounded by new information and messages. 

  • 43.
    Fredriksson, Martin
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Andersson, Martin
    Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
    Decision-makers’ Attitudes and Behaviors Toward E-mail Marketing2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    E-mail marketing is used to get consumers’ attention to one’s products, services, need, etc., and ultimately to get them to act in a specific way. How consumers are affected by E-mail marketing is a topic that has not been thoroughly investigated even though it is of great interest due to the vast increase of E-mail marketing the last couple of years. Thus, there is a major gap in the research of this topic, especially in a B2B context.

    Purpose

    The purpose of this thesis is to analyze behaviors and attitudes of decision-makers in the Swedish manufacturing industry regarding B2B E-mail marketing.

    Method

    The authors used a quantitative research approach with an online-survey in order to collect necessary data. The population is decision-makers within the manufacturing industry in Sweden. The result is based on 1 777 participating decision-makers. The questionnaire was constructed by the authors and is based on the theoretical framework consisting: Tri-Component Model of Attitudes, Planned Behavior, Micheaux’s (2011) theory of perceived pressure and A(ad). The authors used analysis techniques such as descriptive univariate analysis, Anova-test, factor analysis and linear regression analysis to derive the result.

    Conclusion

    The conclusions drawn from this study are that the decision-makers within the manufacturing industry in Sweden tend to have a negative attitude and behavior toward E-mail marketing messages, only a small minority of the decision-makers had a positive attitude. Furthermore, the authors discovered an association between their attitude and how they actually behave. The study also reveals differences in the attitudes and behaviors regarding age and position within the company. A final conclusion drawn from this study is that the decision-makers do not read all marketing messages they receive and they also delete some marketing messages without reading them. The result of this is a non-functional marketing method, as it does not work as it is intended. A suggestion for marketers working with E-mail marketing is to try to establish more positive attitudes by building relationships with the recipients.

  • 44.
    Genfors, Martina
    et al.
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Funck, Karin
    Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Internkommunikation i förändringsprocesser: En fallstudie av Folksam syd2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
  • 45.
    Gerleman, Martina
    et al.
    Jönköping University, School of Engineering.
    Malin, Rosberg Gustafsson
    Jönköping University, School of Engineering.
    Gilla Gille - Att visuellt förmedla en identitet2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    As the market for graphic design evolves, it becomes more and more important

    for companies to be noticed and known by their trademark. Companies nowadays

    have to be well aware of the way they would like to be perceived publicly and

    form a profile on the market from that preference.

    The brand Gille was founded in the year of 1967 and produces cookies to be sold

    in stores all over the world. Gille does not yet have a graphic profile that reflects

    their wish of how they would like to be visually seen on the market; instead the

    brand creates new graphic material continuously, without any common guidelines.

    This is the main reason why Gille’s rivals are better known on the market.

    The purpose of this project was to create a proposal of a graphic profile for the

    brand Gille. To examine our purpose of this project, we established the following

    issues:

    • What are the main values and unique qualities that the brand Gille wish to

    communicate to their target audience?

    • In what ways can someone communicate the main values and unique

    qualities of a brand with the use of graphic design?

    Our project method has been based on interviews with the marketing director of

    Gille, information from professionals who work in the field of graphic design and

    communication, as well as analysis and theoretical facts concerning subjects such

    as colour, typography, visual communication and brand.

    As a result of this project, we have created a proposal of how Gille could profile

    the brand on the market. The graphic profile contains suggestions for the design

    of package labels, business cards, letterheads and their webpage. Chapter 4.6

    contains our suggested answers to the issues put forward. From our interview

    with the marketing director of Gille, we learned that uniformity is important for a

    graphic profile to be effective as a communicative tool. Based on this interview we

    also got to know the main values and qualities, which the brand would like to

    communicate. Then, theoretical facts and interviews that we received from

    professionals in the field gave us guidelines on how to use graphic design to

    communicate such values and qualities.

    Our conclusion of this project is that it is necessary for brands to continuously be

    aware of their position on the market. Brands also need graphic profiles which

    comply and communicate the main values of the brand. Finally, we have given our

    cooperating company a proposal of how they can continue their work towards

    developing and maintaining their position on the market.

  • 46.
    Gonzalez, Aaron
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Exploring Value Creation Derived from Celebrity Consumption: The paradigmatic elements of Celebrity Negative Information2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The celebrity status is seen in a wide variety of domains that ranges from entertainment, to sport, to politic communities. It operates as a way of providing distinctions and definitions of success within those domains (Marshall, 1997).

    The purpose of the thesis is to investigate the paradigmatic elements of celebrity negative information across different celebrity domains. The word paradigmatic is used because over the years we have seen celebrities killing their careers as consequence of their wild behavior. In the other hand we have also seen celebrities booming their careers. This thesis is an attempt to improve our understanding on which factors are of relevance when celebrities’ meltdown causing potential sources of troubles to stakeholders related with them. In summations the objective is finding patterns among the paradox and inconsistencies over the years of real life celebrity cases.

    We first analyze how the consumptions of celebrity offering yields different type of values to consumers that construct an OVP optimal value point. This OPV can be seen as a combination of enabling attributes and enhancing attributes. Enabling attributes such as “quality and efficiency” are a must for a human brand to even achieve celebrity status. The enhancing type of attributes such as “ethics or charity” bring that extra mile or added value not necessary to obtain success but beneficial to their overall image. In addition a discussion if celebrity negative information caused by illegal or immoral behavior can lead to value destruction affecting consumption patterns is presented whereas a qualitative study based on real life cases was carried out.

    The results showed that “consistency” with the celebrity previous behavior and image are crucial to anticipate how the consumers will react to a case of negative celebrity information. The celebrity “domain” revealed some tolerance bringing or blocking effect towards negative celebrity information.

    In conclusion this exploratory study is a good starting point to prove that not all negative celebrity information is negative to a celebrity and thus there is no general recipe to study these incidents. By bringing a framework like the one presented it is easier to isolate and study one case at a time. At the end of the paper we applied the framework and anticipated the response of Swedish consumer’s to a real drugs case scandal involving a singer.

  • 47.
    González, María Mercedes
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Communication in social media. A new source of power: Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. Thus, the traditional lineal structure turns to an interactional one and consequently, the lines become blurred between the roles of the dominant and dominated as assumed by the senders/producers and the receivers respectively. Controversial issues shed light on this ‘battle for power’, such as the sustainability actions and reporting of Zara and H&M. These companies are the leaders of the fast fashion industry; one of the most ‘unsustainable’ fields. Through a critical discourse analysis of the posts that the companies launch on their Facebook-sponsored accounts as well as the comments related to sustainability that they obtain from their users, the communicative process occurring in social media can be assessed. The aim of this analysis is to provide an insight into how the communicative process between sender and receiver in social media creates public opinion and affects the development of sustainability discourse. It has been shown that users have found in social media a powerful tool to challenge the companies’ power: they can comment on the informative product in question. Also the users have taken the sustainability discourse as the required ‘object’ when questioning a product’s reliability. The latter is in some way another means with which to challenge the companies’ power. 

  • 48.
    Groenemeijer, Rafael
    Jönköping University, School of Education and Communication, HLK, Media and communication science.
    The Influence of Culture on CSR Communication: A Cross-National Comparative Study between Sweden and Spain2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Corporate Social Responsibility (CSR), doing business while keeping the environment and society in mind, has grown in importance to businesses. Companies, and especially multinationals, are communicating their CSR efforts in the hopes to get a positive commercial effect. The way in which audiences perceive these communications is crucial. There is a connection between culture and communication; communication and CSR; and CSR and culture. This thesis studies the influence of culture on the specific type of communication: CSR communication. Two culturally diverse countries, Sweden and Spain, are compared in this exploratory study. Using cross-national comparative surveys and in-depth interviews with people from both countries and placing this into context using cultural background, the relation between culture and CSR communication has been explored. The results support the assumption that the perception of CSR and CSR communication is different between the two groups of respondents. This suggests that the effectiveness of CSR communication can be increased by tailoring it to the specific audience. While the statements cannot be made for the entire ‘next generation of working professionals’, the exploratory study is valuable in making strong indications and suggestions for further research. 

  • 49.
    Gunnarsson, Nina Veetnisha
    et al.
    Jönköping University, School of Health Science, HHJ. Research Platform of Social Work. Jönköping University, School of Health Science, HHJ, Dep. of Behavioural Science and Social Work.
    Hemmingsson, Helena
    Linköpings universitet.
    Hydén, Lars-Christer
    Linköpings universitet.
    Mothers' accounts of healthcare encounters: Negotiating culpability and fulfilling the active mother role2013In: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 24, no 4, 446-460 p.Article in journal (Refereed)
    Abstract [en]

    This article explores mothers’ accounts of initial interactions and encounters with healthcare professionals and the outcomes where questions about their children’s problems are concerned. A case-based storyline was reconstructed as part of the analysis, focusing on when and how mothers claimed to be responsible parents. The outcomes of these encounters were presented by the mothers in this study as a drawn-out process, with disagreement between mothers and healthcare providers, resulting in different performances of moral agency. Some mothers portrayed themselves as dependent on healthcare expertise and made moral claims by attributing and deflecting blame, negotiating back and forth about their own and the healthcare professionals’ culpability, restoring moral agency. Other mothers did not generally defend or justify their actions or place blame, but appealed instead to fulfilment of the active mother role where they controlled the interaction and claimed full responsibility for their child’s care, hence presenting their moral agency as indisputable.                 

  • 50.
    Hallberg, Catherine
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Eriksson, Sara
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Don't be evil: En studie av Googles varumärkesstrategi och användaruppfattningar2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Google is today one of the world’s most known brand and their search engine stand for 70

    % of the internet searches i the U.S. and 90 % for those i Europe. That means that they

    have managed to reach monopoly on the search engine market prior to its competitors

    such as Yahoo, Ask and Bing. People all over the world use several of Google’s services

    each day and many of them doesn’t reflect over the power that Google has. Can this

    monopoly and their positions of power be that translucent that the users don’t reflect on

    it?

    Our desire with this thesis is to give the reader a deeper understanding about

    Google’s marketing strategy and about the user’s attitudes towards the company. We

    want to find out if the attitudes of the user’s correspond to what Google wants to

    communicate to its users. We also want to find out if the users reflect any on the

    monopoly and positions of power that Google has on the Internet. To be able to gain

    empirical data, we chose to design a web-based survey and had media and

    communications student at Jönköping University to answer it.

    From the results we found that a large proportion of the respondents is very much

    aware of the monopoly and positions of power that Google has on the market. However,

    despite this awareness we could not see that this affected the user’s general attitudes

    towards the company. On the other hand, we could notice some skepticism when it came

    to some of the functions of Google’s services.

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