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  • 1.
    Abalo, Ernesto
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Between facts and ambiguity: Discourses on medical cannabis in Swedish newspapers2021Inngår i: Nordic Studies on Alcohol and Drugs, ISSN 1455-0725, E-ISSN 1458-6126, Vol. 38, nr 4, s. 345-360Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Aim: This study examines the discursive construction of medical cannabis in Swedish newspapers, with the aim of understanding how the news media recontextualise the medical potential of cannabis.

    Design: The study is centred on the concept of recontextualisation, which focuses on how discourses are reinterpreted and reshaped when moving from one context to another, with a special focus on recontextualisation in relation to the media. Methodologically, the study uses critical discourse analysis to qualitatively analyse 134 articles of different subgenres, published in four Swedish newspapers between 2015 and 2020.

    Results: The study shows that medical cannabis is constructed around myriad topics and contexts, ranging from news that focuses on the medical potential of cannabis to articles where medical cannabis is mentioned in passing and constructed in a more abstract form. The media have difficulties retaining a conceptual boundary between medical and recreational cannabis. Moreover, the study shows that the medical potential of cannabis is discursively constructed using three different discourses: patient discourse, strong science discourse, and weak science discourse.

    Conclusions: The study suggests that there is a widening of the debate on cannabis in the Swedish public sphere, giving more recognition to the potential medical use of cannabis. The media, however, show difficulties in refining discourses on medical cannabis, which results in an altering between constructions that are strongly connected to science, and those that are not.

  • 2.
    Abalo, Ernesto
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Struck by the Potentials of Cannabusiness: Exploring the Relationship Between Neoliberal Ideology and Journalism in the Reporting on Legal Cannabis2019Inngår i: tripleC: Communication, Capitalism & Critique, E-ISSN 1726-670X, Vol. 17, nr 1, s. 86-100Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study examines the reporting on legal cannabis in order to explore the operation of neoliberal ideology in journalistic discourse. Cannabis legalisation is here understood as a way for capitalism to create new market opportunities, besides being a turn away from the so-called ‘war on drugs’. The study understands neoliberalism as operating via market-based logics that are interrelated with other social logics, such as those pertaining to journalism (Phelan 2014). Critical discourse analysis is used for studying Swedish newspaper reporting on legal cannabis between 2013 and 2018. The study shows that a struggle between market-based logics and journalistic practices is visible, where journalism has difficulties in challenging core tenets of neoliberal ideology. The article concludes with a discussion of how the current conditions of journalism limit its ability to challenge neoliberal perspectives.

  • 3.
    Abidin, Crystal
    Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Department of Sociology, National University of Singapore, Singapore.
    #Familygoals: Family influencers, calibrated amateurism, and justifying young digital labor2017Inngår i: Social Media and Society, ISSN 2056-3051, Vol. 3, nr 2Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Following in the celebrity trajectory of mommy bloggers, global micro-microcelebrities, and reality TV families, family Influencers on social media are one genre of microcelebrity for whom the “anchor” content in which they demonstrate their creative talents, such as producing musical covers or comedy sketches, is a highly profitable endeavor. Yet, this commerce is sustained by an undercurrent of “filler” content wherein everyday routines of domestic life are shared with followers as a form of “calibrated amateurism.” Calibrated amateurism is a practice and aesthetic in which actors in an attention economy labor specifically over crafting contrived authenticity that portrays the raw aesthetic of an amateur, whether or not they really are amateurs by status or practice, by relying on the performance ecology of appropriate platforms, affordances, tools, cultural vernacular, and social capital. In this article, I consider the anatomy of calibrated amateurism, and how this practice relates to follower engagement and responses. While some follower responses have highlighted concerns over the children’s well-being, a vast majority overtly signal their love, support, and even envy toward such parenting. I draw on ethnographically informed content analysis of two group of family Influencers on social media to illustrate the enactment and value of calibrated amateurism in an increasingly saturated ecology and, investigate how such parents justify the digital labor in which their children partake to produce viable narratives of domestic life.

  • 4.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Influencers Tell All?: Unravelling Authenticity and Credibility in a Brand Scandal2016Inngår i: Blurring the lines: Market-driven and democracy-driven freedom of expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Nordicom, 2016, s. 153-161Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    This chapter discusses the emerging practices of social media Influencers. In focus are six influential Instagram Influencers who were ‘exposed’ for involving themselves in campaigns aiming to discredit telecommunications providers in Singapore. In the absence of enforced legal boundaries and industry norms regarding advertising formats and advertising ethics, brand scandals are frequent, causing concern among regulators, brand managers, and platform owners. When starting to accommodate commercial brands and contents in social media posts, Influencers are constantly at risk of breaching their contract of trust with their followers. The case study shows how Influencers, followers, and eventually also the brand clients, are sensitive to what they experience as deceptive and unethical behaviours that will put normative pressures onto the Influencers to conform to certain ethical standards.

  • 5.
    Achtenhagen, Leona
    Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Entrepreneurial orientation – an overlooked theoretical concept for studying media firms2020Inngår i: Nordic Journal of Media Management, E-ISSN 2597-0445, Vol. 1, nr 1, s. 7-21Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Current changes in the media industries not only provide a range of new business opportunities for entrepreneurial start-ups, they also force legacy media firms to engage in corporate entrepreneurship and (re-)develop their entrepreneurial orientation as part of their strategic renewal. In recent years, media entrepreneurship has emerged as an area of study within media business studies, but it still lacks theoretical anchoring. While in mainstream entrepreneurship research entrepreneurial orientation (EO) has developed into a highly prominent theoretical concept, it has been largely overlooked for the study of media firms to date. This paper introduces entrepreneurial orientation to media business studies. It characterizes EO’s different dimensions and reviews relevant studies, and then illustrates the dimensions of the EO concept by drawing on the case example of a European online publisher. The case shows how different dimensions of EO are at play in the media firm and how the relevance of these dimensions is not stable over time, but in constant flux. Such process perspective on EO is outlined as a major future research opportunity for media entrepreneurship studies.

  • 6.
    Achtenhagen, Leona
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.
    Media entrepreneurship: Taking stock and moving forward2017Inngår i: JMM - The International Journal on Media Management, ISSN 1424-1277, E-ISSN 1424-1250, Vol. 19, nr 1, s. 1-10Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This editorial reviews current research about media entrepreneurship and introduces the four papers published in this special issue. These papers move the emerging academic field of media entrepreneurship forward by outlining the relevance of context for enhancing our understanding of entrepreneurial phenomena, by introducing the theoretical concept of ‘entrepreneuring as emancipation’, by analyzing the institutionalization of media entrepreneurship education, and by categorizing different investment types in corporate entrepreneurship. The editorial concludes by calling for continuing efforts to theory-building to further develop the field.

  • 7.
    Alimoradi, Zainab
    et al.
    Social Determinants of Health Research Center, Qazvin University of Medical Sciences, Qazvin, Iran.
    Lin, Chung-Ying
    Department of Rehabilitation Sciences, Hong Kong Polytechnic University, Hung Hom, Hong Kong.
    Imani, Vida
    Pediatric Health Research Center, Tabriz University of Medical Sciences, Tabriz, Iran.
    Griffiths, Mark D
    International Gaming Research Unit, Psychology Department, Nottingham Trent University, Nottingham, United Kingdom.
    Pakpour, Amir H.
    Högskolan i Jönköping, Hälsohögskolan, HHJ, Avd. för omvårdnad. Social Determinants of Health Research Center, Qazvin University of Medical Sciences, Qazvin, Iran.
    Social media addiction and sexual dysfunction among Iranian women: The mediating role of intimacy and social support.2019Inngår i: Journal of Behavioral Addictions, ISSN 2062-5871, E-ISSN 2063-5303, Vol. 8, nr 2, s. 318-325Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    BACKGROUND AND AIMS: Social media use has become increasingly popular among Internet users. Given the widespread use of social media on smartphones, there is an increasing need for research examining the impact of the use of such technologies on sexual relationships and their constructs such as intimacy, satisfaction, and sexual function. However, little is known about the underlying mechanism why social media addiction impacts on sexual distress. This study investigated whether two constructs (intimacy and perceived social support) were mediators in the association of social media addiction and sexual distress among married women.

    METHODS: A prospective study was conducted where all participants (N = 938; mean age = 36.5 years) completed the Bergen Social Media Addiction Scale to assess social media addiction, the Female Sexual Distress Scale - Revised to assess sexual distress, the Unidimensional Relationship Closeness Scale to assess intimacy, and the Multidimensional Scale of Perceived Social Support to assess perceived social support.

    RESULTS: The results showed that social media addiction had direct and indirect (via intimacy and perceived social support) effects on sexual function and sexual distress.

    DISCUSSION AND CONCLUSIONS: The findings of this study facilitate a better understanding of how problematic engaging to social media can affect couples' intimacy, perceived social support, and constructs of sexual function. Consequently, sexual counseling should be considered an essential element for assessing individual behaviors in the context of social media use.

  • 8.
    Almgren, Susanne
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Olsson, Tobias
    Lunds Universitet.
    Steering the Editorial Filter - User Comments as a Negotiated Space for Participation in Online News2014Inngår i: ECREA 2014 Lisboa - Communication for empowerment: citizens, markets, innovations: Book of abstracts, 2014, s. 28-Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The development of social media applications, such as blogs, Facebook and Twitter, has offered new participatory opportunities to everyday media users. In some respects, this also marks a transformation of public space, as the broadcasting era’s “audiences” nowadays also can take on the role as participating “co-creators”. Or to put it slightly differently: Contemporary media landscape allows for new forms of coexistence between producer and user generated content. For traditional media companies, this transformation has brought both challenges and opportunities. User generated content has always played a part in media production, but the current media situation has certainly made it a more salient feature. Among online newspapers, specifically, the new opportunities to include users’ participatory practices have taken different forms. For instance, they nowadays allow for convenient Facebook-liking and users linking blog posts to articles. They also spend both time and energy on making it easier for readers to get in touch with them in order to provide pictures, information, corrections, etc. Within this context of offering new, participatory opportunities to the previous “readers”, online newspapers have also come to adapt to and develop on one specifically salient strategy: To allow readers/users to comment on articles online. Media research has already paid attention to user comments as a participatory practice. These studies have typically looked into what technological features for participation that are offered and how they enable and limit users’ participatory practices (cf. Domingo et al., 2008; Hermida & Thurman, 2008). In this paper, we take on a slightly different approach. Firstly, the paper looks into the conditions for participation in terms of topics: What content are users allowed to comment on? How do content characteristics differ between news that are made available and news that are withheld from comments? After having mapped these conditions for participation we – secondly –analyze how users actually navigate within this (conditioned) space: What news are they interested in commenting on? How does commenting vary between different kinds of articles? These questions are answered by help of an analysis of 1.100 news items and their adjacent user interface in an online news site (affiliated with a professionally produced, local newspaper). In terms of methodology we apply quantitative content analysis. Our analysis reveals that the participatory space offered to the readers is geared towards light news, whereas users themselves have clear preferences for commenting news concerning changes in their local environment, about general national politics and welfare issues. The paper concludes with a discussion on potential explanations as to why this discrepancy exists and it also further reflects on its potential implications for users’ participatory practices.

  • 9.
    Al-Saqaf, Walid
    et al.
    Södertörn University, Huddinge, Stockholm, Sweden.
    Berglez, Peter
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    How Do Social Media Users Link Different Types of Extreme Events to Climate Change?: A Study of Twitter During 2008–20172019Inngår i: Journal of Extreme Events, ISSN 2345-7376, Vol. 6, nr 2Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study examines how three types of extreme events (heat waves, droughts, floods) are mentioned together with climate change on social media. English-language Twitter use during 2008–2017 is analyzed, based on 1,127,996 tweets (including retweets). Frequencies and spikes of activity are compared and theoretically interpreted as reflecting complex relations between the extreme event factor (the occurrence of an extreme event); the media ecology factor (climate-change oriented statements/actions in the overall media landscape) and the digital action factor (activities on Twitter). Flooding was found to be by far the most tweeted of the three in connection to climate change, followed by droughts and heat waves. It also led when comparing spikes of activity. The dominance of floods is highly prevalent from 2014 onwards, triggered by flooding events (extreme event factor), the climate science controversy in US politics (media ecology factor) and the viral power of celebrities’ tweets (digital action factor).

  • 10.
    Al-Sharif, Ebrahim
    Jönköping University, Internationella Handelshögskolan.
    External Digital Communication of Employer Branding Inclusivity: A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions2023Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. At the same time, diverse IT employees are contending with different forms of prejudice and discrimination within the industry, making it essential for companies to clearly present their agendas of diversity and inclusivity through EB that communicates a “great place to work” for employees.

     

    Purpose: While there are various bodies of EB-focused research, few studies have empirically explored how diversity and inclusion are communicated across industries. Accordingly, this study explores the use of external digital communication for promoting EB inclusivity deployed by the human resources (HR) and marketing departments of IT companies.

     

    Method: This study uses exploratory research within a qualitative research design, along with an abductive approach, preexisting theories, and empirical data gathered from seven semi-structured interviews and digital communication materials from three IT companies: CGI, Nexer, and Toxic. The data is analyzed using the Gioia method and content analysis. Finally, a revised conceptual framework is developed.

     

    Conclusion: The results of this study show that a range of external digital communication channels are needed to effectively communicate EB inclusivity. This can be achieved by portraying diversity and inclusion in different dimensions, in addition to successful diversity- and inclusion-driven projects, initiatives, and storytelling. It is essential to highlight different demographics within the company, for instance, from junior and senior, to male and female employees, as well as individuals from underrepresented groups. Furthermore, the results demonstrate that the IT industry is in a state of continuous innovation and evolution while also being highly competitive in terms of securing top recruits who can choose between their prospective employers. There is also a need to gain wider perspectives when creating IT solutions for diverse groups worldwide and there is a clear shortage of women in the industry. Therefore, it is important for IT companies to communicate their EB with diversity and inclusion in mind — and in practice through using the revised framework that presents relevant actors, tools, communication channels, and dimensions of D&I. On a managerial level, local and international actors are recommended to work in close collaboration, utilize modern technology, and follow up their external communication to attract potential employees who may one day become ambassadors for the company.

    Fulltekst (pdf)
    External Digital Communication of Employer Branding Inclusivity
  • 11.
    Andersson, Ellinor
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Eriksson, Pernilla
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Fly. Sök skydd. Larma.: En kvantitativ analys av svenska studenters upplevelse av riskinformation och oro för pågående dödligt våld.2023Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syftet med studien var att genom en statistisk analys och ur ett riskkommunikationsperspektiv undersöka informationens roll för riskuppfattning och upplevelse av oro kring pågående dödligt våld (PDV) hos studenter vid lärosäten i Sverige. I studien innefattar informationens roll beteenden kopplade till informationssökning, information som trygghetsskapande faktor och informationsbehov. I studien genomfördes en enkätundersökning som 120 studenter vid ett lärosäte besvarade. Genom en statistisk analys analyserades studiens forskningsfrågor utifrån aspekter kring informationskonsumtion, riskuppfattning, tillit och oro för att undersöka informationens roll. Studiens teoretiska ramverk bestod av teorier och begrepp från riskkommunikationsforskning (riskuppfattning) samt teorier och begrepp relaterade till informationskonsumtion (informationsundvikande, uncertainty reduction theory och risk information seeking and processing model).

    Resultatet i studien visade att de studenter som är oroliga och som söker information kring PDV är de studenter som i störst utsträckning anser sig ha kunskap om ämnet, däremot fanns det inte ett enskilt samband mellan ökad oro och att söka information. Individer som förväntas besitta kunskap om PDV, söker i större utsträckning mer information om ämnet. Studenterna i studien har inte fått information kring PDV från sitt lärosäte, men vill generellt få mer information och tror att information kan göra dem tryggare. Studenterna känner generellt tillit till lärosätet, trots att de inte fått någon information om PDV. De som känner tillit till lärosätet skulle vilja söka information om PDV hos dem, medan de som inte känner tillit söker mer information på egen hand. Vidare uppmuntras forskning där det undersöks vilken roll andras förväntan på individens kunskaper om risker spelar för individens informationskonsumtion.

    Fulltekst (pdf)
    fulltext
  • 12.
    Andersson, Emanuel
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Andersson, Fredrik
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    ”Arnold Schwarzenegger vill låna ut sin elbil till mig”: En studie om nyhetsvärdering och berättartekniker på Aftonbladet.se och SVT.se2020Independent thesis Basic level (university diploma), 10 poäng / 15 hpOppgave
    Download (pdf)
    "Arnold Schwarzenegger vill låna ut sin elbil till mig"
  • 13.
    Andersson, Kimberly
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Granath, Emmy
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    En hemlös är en hemlös... människa: En kritisk diskursanalys av två svenska gatutidningars representation av hemlösa2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Den här studien undersöker hur representationen av hemlöshet ser ut i två svenska gatutidningar: Faktum och Situation Sthlm. Syftet med studien är att bidra till teoretiseringen av mediers representation av hemlöshet, samt att utöka förståelsen för gatutidningar som medium och som plattform för utsatta människor. För att uppnå syftet utgår studiens teoretiska ramverk från kritisk diskursanalys (CDA) och representation av klass. Studiens metod grundar sig på begrepp från CDA, tillsammans med begrepp från van Leeuwens taxonomi för representationer av sociala aktörer. Ett urval av texter från Faktum och Situation Sthlm har gjorts för att kunna studera representationen av hemlöshet i gatutidningar.

    Resultatet visar att hemlösa representeras utifrån fem olika diskursiva teman. I det första konstrueras hemlösa som aktiva individer med mänskliga egenskaper. I det andra förekommer den motsatta bilden där hemlösa ses som anonyma passiva grupper. Hemlösa representeras också som missbrukare och kriminella. Ett av temana innefattar representationen av externa problem som orsaker till hemlöshet, däribland droger och brott. Slutligen konstrueras ett “vi” och ett “dem” där hemlösa ses som motståndare till icke-hemlösa.

    Fulltekst (pdf)
    fulltext
  • 14.
    Andsberg, Olivia
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Backlund, Lisa
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Det är inte äckligt att tjäna pengar!: En multimodal kritisk diskursanalys av Leyas representation och konstruktioner av maktstrukturer i Netflix-serien Snabba Cash2022Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Fulltekst (pdf)
    fulltext
  • 15.
    Aruta, Jaycel Vi
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Granberg, Amanda
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    BeReal är verkliga livet, och det här livet är utan filter: En kvalitativ studie om unga kvinnors framställning och upplevelser på BeReal jämfört på andra sociala medier, såsom Instagram och Snapchat2022Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Showing a dream life on social media where everything must be nice, glamorous, and perfect has become the norm. The problem with this is that it creates pressure to show a fun and eventful life, which have shown that it can lead to comparisons. In 2020, the new app BeReal was launched whose basic idea is to break this norm. This study aims to investigate how users present themselves on BeReal and examine their experiences of the app in comparison to other social media platforms. 

     

    As it has shown that girls are affected most by comparisons, the study's sample is girls aged 18-25. The study has been carried out through ten qualitative conversational interviews which have then been analysed through a thematic analysis. The theories that have been used in this study is Goffman's two concepts, front stage and backstage, uses and gratification theory and the theory of social comparison. Additional previous research that is used to answer the purpose of the study are studies made on comparison on social media, self-presentation, how images are managed, social media structure and norms on social media.

      

    The thematic analyses have identified five main themes which are: Social media satisfies needs, Presentation differs on different social media, comparisons on social media, BeReal is more realistic and Perfect picture. The results show that the app does not show an accurate representation of the user’s life, but that the image is more accurate than the representation shown on Instagram. One conclusion that can be drawn is that BeReal's users take advantage of the features that have been designed into the new app. This is done by strategically publishing content that shows one's life as better and more eventful than it really is.

    Fulltekst (pdf)
    fulltext
  • 16.
    Axelsson, Thea
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Ohlin, Jonna
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Nu stannar vi på marken: En kvalitativ semiotisk analys av SJ:s hållbarhetskommunikation2021Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studien ”Nu stannar vi på marken” ämnar analysera hur företaget SJ konstruerar sin hållbarhetskommunikation och om greenwashing-fenomenet ses i deras reklam och iså fall i vilken grad. Greenwashing anges när ett företag sprider vilseledande information för att få företaget att framstå mer hållbara än vad de egentligen är, för att locka konsumenter. Företag har ett ansvar att inte bara presentera en miljömässigt ansvarsfull bild, utan även agera i praktiken. SJ har vunnit pris för att vara ett av Sveriges grönaste varumärken, men samtidigt blivit fällda för att visa sig grönare än de verkligen är. Studien har utifrån teorierna semiotik, greenwashing, reklamteori och bildretorik via en kvalitativ semiotisk analys besvarat studiens syfte. Resultatet påvisar att SJ skräddarsyr sin hållbarhetskommunikation utifrån känslor som ska locka och framkalla relationer och gemenskaper, snarare än att de lyfter sin tjänst utifrån problem och lösningar.  Konnotationerna visade en dominerande användning av naturbilder, igenkänningsfaktorer och ett sensoriskt budskap för att i syfte få mottagarna att känna. Genom SJ:s genomgående patosargument i deras kommunikation som bygger på en närhet och emotionell känsla, framstår reklamen i första anblick som hållbar i kontext till de nämnda konnotationerna. Etos påverkar det visuella materialet med hjälp av SJ:s starka position i transportbranschen och en välkänd logga. Textslogan “framtidens sätt att resa” representerar kommunikationens koncept och ett logosargument som stämmer överens med SJ:s arbete med hållbarhet. Dessa aspekter tyder på tendenser till greenwashing och den så kallade “green product advertising”.

    Fulltekst (pdf)
    fulltext
  • 17.
    Bankova, Kamelia
    et al.
    Jönköping University, Internationella Handelshögskolan.
    Nablsi, Amelia
    Jönköping University, Internationella Handelshögskolan.
    "Old-School" is now too cool!: Exploring motivations for attending a LAN from a U&G perspective2022Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background: LANs are popular due to the unique social features where gamers share the samepassion, meet, and compete with like-minded gamers. Further, a LAN forms new and unexploredfeelings and impressions for gamers; therefore, it should be further explored. Therefore,understanding the gamers' motivations will allow for a better understanding of the unexploredbenefits gained.

    Purpose: By studying the phenomenon of LANs, this research aims to explore the motivationsfor attending a LAN by discovering and understanding the connection between benefits andmotivations.

    Method: To fulfil the purpose of this thesis, being of exploratory nature, qualitative research wasused. The empirical data was accumulated through fifteen semi-structured interviews. The datahas been analysed and interpreted using an abductive approach incorporating a thematic analysis.

    Conclusion: This study explored the motivations and benefits of LAN attendance from a U&Gperspective. The findings showed three motivations for attending a LAN competition, diversionand social interaction. Furthermore, the gained benefits are rewards, information, skills, escape,entertainment, relationships, socialisation and finding new teammates. The analysis resulted indeveloping a conceptual model illustrating the motivations and benefits.

    Fulltekst (pdf)
    fulltext
  • 18.
    Barkho, Leon
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap. Qatar University, Qatar.
    Editorial policies and news discourse – how Al Jazeera’s implicit guidelines shape its coverage of middle east conflicts2021Inngår i: Journalism - Theory, Practice & Criticism, ISSN 1464-8849, E-ISSN 1741-3001, Vol. 22, nr 6, s. 1357-1374Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The article examines Al Jazeera’s internal guidelines. It focuses attention on the broadcaster’s editorial policies and practices, how they are created, the way they shape news content, and whether they are documented or not. It attempts to shed light on the role of external stakeholders and regulatory devices with a say on the editorial line and subsequently the type of internal editorial policies and practices journalists are required to pursue. It presents a comparative study and analysis of the network’s two major and most influential channels, namely Al Jazeera Arabic and Al Jazeera English, the arguments in support of their editorial policies and practices, and the arguments opposing them. It scrutinizes how different forms of internal guidelines and regulatory frameworks affect the network’s discourse, ties with its financiers, and relations with the outside world. Finally and based on the findings obtained through interviews, and linguistic discourse analysis, the article outlines how internal guidelines come into being in the case of Al Jazeera and how they eventually influence the final product. 

  • 19.
    Barkho, Leon
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    For a postfoundational method to news discourse analysis2023Inngår i: Cogent Arts and Humanities, E-ISSN 2331-1983, Vol. 10, nr 1, artikkel-id 2185446Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The construction of news is not haphazard. It is institutional in the sense it is a fundamental part of the content media organizations churn out in accordance with certain standards, styles, rules, and rituals. As such, organizational discourse, whether news or any other genre, according to Fairhurst (2009, p. 1608), would represent “a constellation of perspectives united by the view that language does not mirror reality, but constitutes it”. Thus news discourses organizations employ are a “structured collection of texts embodied in the practices of talking and writing (as well as a wide variety of visual representations and cultural artefacts) that bring organizationally related objects into being as these texts are produced, disseminated and consumed”. Phillips et al. (2004, p. 636) assert that the unravelling of social reality of an organization entails “the systematic study of texts—including their production, dissemination, and consumption—in order to explore the relationship between discourse and social reality.” This paper is an inquiry into the news discourse of a global, multilingual broadcaster with the aim of presenting a method on how to investigate news from a postfoundational discourse analysis perspective (henceforth PDA). Despite its popularity as a discourse analysis tool, PDA still “suffers from a quite considerable methodological deficit”. The paper demonstrates that the deficit PDA suffers from can be overcome with recourse to other approaches, specifically critical realist discourse studies (RDS). The following section presents an outline of the major tenets of PDA and then it shows how its combination with RDS can help remedy some of its shortcomings.

  • 20.
    Barkho, Leon
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap. Qatar University, Qatar.
    Haktology, Trump, and news practices2018Inngår i: The Trump Presidency, Journalism, and Democracy, Taylor and Francis , 2018, s. 77-98Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    Hacked and leaked content has become a major source of information for the mainstream news, particularly in the years since Donald Trump snatched the official Republican presidential nomination in 2016. This chapter seeks to identify some salient policies and practices the news media have adopted in their coverage of the rise of Trump to power. Indeed, there is a plethora of literature on the role hackers and leakers as well as news fakers play in today’s journalism (Eggen, 2006; Gunkel, 2005; Jaworski, Fitzgerald, & Morris, 2004; Lievrouw, 2011; Roberts, 2012; Son, 2002; Vegh, 2003). We even have a new theory with a set of principles designed to test, interpret, and predict the phenomenon. Called “haktology,” the theory examines the processes of gaining illegal and unauthorized access to information, its subsequent disclosure to reporters and activists, its transmutation into news reports, and the impact such reports leave on public opinion.

  • 21.
    Barkho, Leon
    Jönköping University, Internationella Handelshögskolan, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    The role of internal guidelines in shaping news narratives: ethnographic insights into the discursive rhetoric of Middle East reporting by the BBC and Al-Jazeera English2011Inngår i: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 8, nr 4, s. 297-309Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Critical Discourse Analysis dwells at length with news stylebooks which mainly advise journalists on how certain words are to be written, policies on confused spelling or transliterating [c.f. Richardson, J. (2007). Analyzing newspapers: An approach from critical discourse analysis. Basingstoke: Palgrave], things with little bearing on issues of ideology, power, and dialogism. And if the ideological effects of the internal guidelines are acknowledged [c.f. van Dijk, T.A. (1988). News analysis: Case studies of international and national newsin the press. Hillsdale: Erlbaum and Cameron, D. (1996). Style policy and style politics: A neglected aspect of the language of the news. Media, Culture and Society, 18(2), 315–333], it is seldom backed by textual or ethnographic evidence. The paper attempts to fill in this gap in the literature by highlighting the role internal guidelines play in structuring and patterning the news discourse. It investigates, textually and ethnographically, the part internal guidelines assume in shaping the Middle East narratives of the BBC and Al-Jazeera English (AJE). In the investigation of their role, the paper relies heavily on interviews, observations and access to large portions of the contents of BBC and AJE's internal guidelines. The paper's ethnographic angle helps illustrate how the two news giants use their organizational power for the sake of disseminating and inculcating their ideology and viewpoints vis-à-vis the Middle East conflict. It shows that the way voices in news are represented is not wholly the work of the reporter in the field. Finally, the paper reveals that news institutions have different ways of interfering in how ideas and viewpoints are to be expressed both socially and discursively and how voices are to be ‘tamed’, with the internal guidelines as their main discursive and social tool.

  • 22.
    Berglez, Peter
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Kritisk diskursanalys2019Inngår i: Metoder i medie- och kommunikationsvetenskap / [ed] M. Ekström & B. Johansson, Lund: Studentlitteratur AB, 2019, 3, s. 225-254Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 23.
    Berglez, Peter
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Smileys Without Borders: A Critique of Transboundary Interaction Between Politicians, Journalists and PR practitioners on Social Media2018Inngår i: tripleC: Communication, Capitalism & Critique, E-ISSN 1726-670X, Vol. 16, nr 1, s. 18-34Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The purpose of this article is to contribute a critical theoretical understanding of cross-professional relations on social media, focusing on politicians, journalists and PR practitioners. It is well known that these professional groups establish personal and close relations in offline contexts, but more attention needs to be paid to the role of social media. Here, it is argued that in the context of digital media use, semi-private chatting, humour, and mutual acknowledgment, including the use of likes, smileys, heart symbols, etc., are evidence of a ‘neoliberalisation’ of cross-professional relations. The underlying idea is that the common practice of self-branding undermines representations of professional belonging and exacerbates the blurring of professional boundaries. The critical conceptualisation of such ‘transboundary’ interaction between politicians, journalists and PR practitioners, which is guided by a culturalmaterialist approach, includes the presentation of examples deriving from the Swedish Twittersphere, and suggestions for empirical research.

    Fulltekst (pdf)
    fulltext
  • 24.
    Berglez, Peter
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Time for the rise of global journalism2018Inngår i: Watchdog for the future: the journalist as pioneer of a new global narrative, Stockholm: Global Challenges Foundation , 2018, s. 53-57Kapittel i bok, del av antologi (Annet (populærvitenskap, debatt, mm))
  • 25.
    Björkholdt, Josephine
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Dehgani, Shahab
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Spelar storleken någon roll?: En kvantitativ innehållsanalys av Jönköpings-Posten vid övergången till tabloid2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syfte: Studiens syfte är att undersöka om Jönköpings-Postens övergång till tabloid haft någon inverkan på tidningens innehåll. Frågeställningen som arbetet bygger på är om Jönköpings-Posten uppvisar tendenser på tabloidisering i sitt innehåll i samband med formatförändringen den 7 november 2013.

    Material och metod: Materialet utgörs av sex tidningar, totalt 12 delar, i tryckt format från Jönköpings-Posten kring tiden för formatbytet. En kvantitativ innehållsanalys har använts som metod där begreppet tabloidisering operationaliserats.

    Resultat: Sammantaget går det inte att utläsa en entydig ökning av tabloidiseringstendenserna. Det är först vid en närmare granskning av resultatet som det går att upptäcka tendenser på tabloidisering i tidningens innehåll. Resultaten är många gånger tvetydiga och skulle utifrån tidigare forskning och teorier tala både för och emot en tabloidisering på samma gång. En slutsats som dras gällande Jönköpings-Posten är att tidningen endast i viss mån uppvisar tecken på tabloidisering i sitt innehåll i samband med övergången till tabloid. Studien stödjer endast delvis den tidigare forskningens uppfattning om att ett förändrat format också innebär ett förändrat innehåll. 

    Fulltekst (pdf)
    fulltext
  • 26.
    Björklund, Hannes
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Talhaug, Anthon
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Samma händelse, skilda vinklingar, varierande uppfattningar: En kvalitativ intervjustudie av hur nyhetskonsumenter med olika bakgrund uppfattar traditionella och alternativa mediers innehåll2021Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studiens syfte är att förstå hur nyhetskonsumenter med olika nivå av institutionaliserat kulturellt kapital uppfattar innehållet i traditionella medier, högerpolitiska alternativmedier och högerextrema alternativmedier för att se hur dessatolkningar kan ge upphov till annorlunda sätt att se på en och samma företeelse med skilda vinklingar. Tidigare studier inom fältet har fokuserat på vilka typer av medier nyhetskonsumenter med olika bakgrund konsumerar men inte så mycket på hur innehållet uppfattas. Det är något som denna studie bringar klarhet kring. Studien är en kvalitativ intervjustudie där sex nyhetskonsumenter med olika bakgrund, beroende på utbildning och yrke, fått läsa och svara på frågor om tre olika nyhetsartiklar som behandlar samma händelse, attacken mot Notre-Damekatedralen i Nice den 29 oktober 2020. Intervjuerna har sedan analyserats utifrån encoding/decoding-perspektivet och ett klassteoretiskt perspektiv.

    Resultatet visar att den allmänna uppfattningen av artiklarna är relativt likartad respondenterna emellan. Resultatet visar även att varken traditionella medier eller alternativa medier uppfattas som objektiva eller trovärdiga. Det klassteoretiska resultatet visar att respondenter med ett högre kulturellt kapital applicerar ett mer kritiskt förhållningssätt genom att i större utsträckning applicera sina egna åsikter på de iakttagelser som görs. 

    Fulltekst (pdf)
    fulltext
  • 27.
    Borko, Barbara
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    What Lies Underneath the LOVEly Image of sLOVEnia?: The construction of Slovenia and its national identity through nation branding on the website “I feel Slovenia”2017Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Fulltekst (pdf)
    fulltext
  • 28.
    Branzell, Kalle
    et al.
    Jönköping University, Tekniska Högskolan, JTH, Avdelningen för datateknik och informatik.
    Hektor, Gabriella
    Jönköping University, Tekniska Högskolan, JTH, Avdelningen för datateknik och informatik.
    Sharing is caring?: A qualitative study exploring how Swedish Generation X-ers relate to fake news on Facebook2021Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background:

    It is evident that fake news has become more common since the world transitioned into a more digital age. Previous research on the topic of fake news has usually been done on different generations and often by comparing them to one another in order to highlight differences between age groups. However, there are no studies to be found on Generation X alone in Sweden. 

    Purpose:

    The purpose of this study was to examine Swedish Generation X-ers and their relation to news posts found on Facebook, in order to find out how they interact with it and what they would do to make sure a news post is valid before sharing it with their network of contacts. With a focus on exploring their experiences and finding patterns among the different answers we collected, the goal with this thesis was to present an overview of how Swedish Generation X-ers relate to news posts on Facebook. 

    Method:

    The research conducted in this paper was done by a set of semi-structured interviews. The transcriptions and data were analyzed by using a thematic approach, which allowed us to find themes and codes in the material, and in turn to be able to draw conclusions. 

    Findings:

    The results showed that Swedish Generation X-ers generally tend to avoid interacting with news posts on Facebook. This is because they worry about accidentally sharing fake news, think news is too private to share with others, and do not like the presence that comes with presenting themselves online. However, if they were to share a news post, even hypothetically, the majority of our participants would take measures to ensure validity beforehand. This thesis can be used as a groundwork for similar studies in other countries to get a comparative view.

    Further research:

    Suggestions for further research include doing the same kind of research in a new and bigger context, in order to see if the results from this thesis are recurring throughout the population at large. Another suggestion would be to combine a larger qualitative study with an additional quantitative approach, in order to present a more mathematical overview. Lastly, further research could be done to see if Generation X-ers are as private with their political views in real life as they are on Facebook. This in order to see if the behavior is something they have brought from their disconnected life to Facebook, or if it is just an online behavior.

    Fulltekst (pdf)
    fulltext
  • 29.
    Bring, Lisa
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Barnmorskan Bertil och floristen Leif: En innehållsanalys om hur män kvinnliga yrken framställs i svensk dagspress2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Kvinnliga yrken är yrken som domineras av kvinnor, exempelvis barnmorska,

    tandhygienist, sjuksköterska och förskollärare. Men det finns även män som har

    dessa yrken och det skrivs också då och då om dem i tidningar. De är ovanliga, men

    blir vanligare då det görs satsningar för att få in fler män på dessa arbetsplatser.

    Att undersöka hur de framställs i media och se vilka varianter av manlighet som

    förmedlas är syftet med denna undersökning. Materialet kommer från svensk

    dagspress och innefattar både lokala och rikstäckande tidningar.

    För att svara på frågeställningarna gjordes en kvalitativ innehållsanalys. Materialet

    omfattar tolv artiklar med intervjuer med män i kvinnodominerade yrken.

    Resultatet visar att de flesta männen inte tänker så mycket på manligt och kvinnligt

    och känner inte att deras manlighet är hotad av det kvinnliga yrket. De män som

    känner en motsättning mellan manlighet och yrket var äldre. I artiklarna framhålls

    det att männen trivs med yrket, att de är ovanliga på arbetsplatsen och är

    omvårdande som personer.

    Fulltekst (pdf)
    fulltext
  • 30.
    Bäcke, Maria
    Blekinge Institute of Technology, Sweden.
    Make-believe and make-belief in Second Life role-playing communities2012Inngår i: Convergence. The International Journal of Research into New Media Technologies, ISSN 1354-8565, E-ISSN 1748-7382, Vol. 18, nr 1, s. 85-92Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This feature article applies the concepts of 'make-believe' and 'make-belief' formulated by performance theorist, Richard Schechner, in a study of two role-play communities, Midian City and Gor in the online 3D environment Second Life. With make-believe fantasy role-play at their core, members of the two communities negotiate the social and political norms, the goals of the community and as well as the boundaries of the virtual role-play. The article explores the innovative forms of interaction at play in these negotiation processes, using (cyber)ethnographic methods and the analysis of various textual sources, Goffman's theories of social performance as well as various types of performance discussed by Schechner and Auslander. The innovative forms of interaction are analysed in the light of the new technology and as performances and make-belief strategies directed towards realizing performative utopias, towards influencing the direction in which leaders and residents of this digital context want the role-play to develop, and towards shaping the emergent social and cultural rules and the political framework of the role-play.

  • 31.
    Cestino, Joaquín
    et al.
    Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Centre for Family Entrepreneurship and Ownership (CeFEO).
    Berndt, Adele
    Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa.
    Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers2017Inngår i: Journal of Media Business Studies, ISSN 1652-2354, Vol. 14, nr 3, s. 188-216Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This paper explores the implementation of service-orientated strategies within newspapers using SDL and servitisation as theoretical departure points. This perspective helps to interpret the advancements and barriers in the current marketing innovation activities in the industry. Based on the exemplary case of the award-winning Svenska Dagbladet, we show that use is made of servitisation and SDL to the extent allowed by some strategic determinants of institutional nature. While some components of SDL have been implemented successfully others–customisation, resource development and coordination, and dialogue-based marketing communication–present managerial opportunities to increase value co-creation. But for this to happen the industry may need to consider changes in some of the institutional components of qualitative news that today act as institutional limits to innovation.

  • 32.
    Cestino-Castilla, Joaquín
    Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Centre for Family Entrepreneurship and Ownership (CeFEO).
    SHAPING THE NEW LOCAL: THE FUTURE OF LOCAL JOURNALISM IN THE PUBLIC DISCOURSE OF COLLECTIVE ACTORS IN THE USA2023Inngår i: Local Journalism: Critical Perspectives on the Provincial Newspaper / [ed] R. Matthews and G. Hodgson, Taylor and Francis , 2023, s. 127-147Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    It is impossible to think about the role of local journalism out of its context. In the United States of America, as in many other Western societies, this context is of increasing precarity. This chapter analyses observations made at key industrial and academic events, which are complemented by interviews with local players and articles, reports and studies produced by prominent actors in the field of news. Despite the significant changes brought by the digital, the core ideas that organise the business of providing local journalistic content in the regional press remain virtually unchanged from the analogic age. By the beginning of the COVID-19 crisis, the technological disruption brought by the internet had already syphoned advertising revenue from local newspapers to a reduced number of big technological players. Print advertising is collapsing and collective actors, increasingly aware of the inability of newspapers to compete with SMP for digital advertising, take issue with the sustainability of advertising as a revenue stream.

  • 33.
    Cigwald, Josefin
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation.
    Mårtensson, Hannes
    Högskolan i Jönköping, Högskolan för lärande och kommunikation.
    "Media är så oärlig": En medieanalys kring amerikansk medias subjektivitet i rapporteringen gällande presidentkandidaten Donald J. Trump.2017Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Fulltekst (pdf)
    fulltext
  • 34.
    Claesson, Nora
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Persson, Lisa
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Visuella komponenter som sätter tobaksfria nikotinprodukter i centrum: En kvalitativ semiotisk bildanalys med kompletterande textanalys av Vont, Volt och Zone X visuellla kommunikation på Instagram2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Följande studie granskar kommunikationen från tobaksfria nikotinföretag på Instagram. Syftet är att inom forskningsfältet marknadskommunikation, undersöka den visuella kommunikationen och kompletterande textuella element på Instagram och vilka kommunikativa strategier företagen använder sig av. Vår studie granskar den visuella kommunikationen på Instagram och utgår från företagen Vont, Volt och Zone X 20 senast publicerade bilderna på Instagram. Uppbyggnaden av visuell kommunikation inom tobaksindustrin undersöks för att se vilka komponenter som bidrar till bildens estetiska uttryck och varumärkets identitet. Resultatet från studien önskar bidra med ett nytt perspektiv för att få en bredare förståelse för hur den visuella kommunikationens uppbyggnad kan vara en bidragande faktor till varför konsumtion av tobaksfria nikotinprodukter ökat bland kvinnor. Detta genomförs med hjälp av en semiotisk bildanalys med kompletterande textanalys och med förankring i teorier om identitetsskapande, Symbolic brand strategies, trender och färgpsykologi. Med hjälp av ovanstående metod och teori visar studiens resultat att den visuella kommunikationen innehåller komponenter som kan kopplas till aktuella trender samt till strategier som bygger på att skapa en emotionell anknytning till mottagaren. Resultatet visar även att produkten som marknadsförs porträtteras som en del av ett sammanhang eller som en accessoar. Vidare kunde man se att den visuella kommunikationen var mer grundad i storytelling eller att vara estetiskt tilltalande, istället för att framhäva produktens funktionalitet eller vara informativ. Sammantaget gick det inte att dra några generella slutsatser om att den visuella kommunikationen hos samtliga företag var mer riktad till en kvinnlig målgrupp. 

    Fulltekst (pdf)
    fulltext
  • 35.
    Dujeancourt, Erwan
    et al.
    Jönköping University, Internationella Handelshögskolan, IHH, Nationalekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE). Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Garz, Marcel
    Jönköping University, Internationella Handelshögskolan, IHH, Nationalekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE). Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    The effects of algorithmic content selection on user engagement with news on Twitter2023Inngår i: The Information Society, ISSN 0197-2243, E-ISSN 1087-6537, Vol. 39, nr 5, s. 263-281Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    In this article, we investigate how Twitter's switch from a reverse-chronological timeline to algorithmic content selection in March 2016 influenced user engagement with tweets published by German newspapers. To mitigate concerns about omitted variables, we use the Facebook postings of these newspapers as a counterfactual. We find that the number of likes increased by 20% and the number of retweets by 15% within a span of 30 days after the switch. Importantly, our results indicate a rich-get-richer effect, implying that initially more popular outlets and news topics benefited the most. User engagement also increased more for sensationalist content than quality news stories.

  • 36.
    Eliasson, Erika
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Löwy, Rebecca
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Att överväga integriteten på sociala medier: En kvalitativ studie om hur den äldre generationen upplever att dataövervakning påverkar deras integritet på Facebook och hur den förhandlas2021Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studien “Att överväga integriteten på sociala medier” ämnar belysa och problematisera hur den äldre generationen förhandlar med sin integritet samt hur den påverkas av dataövervakning. Uppsatsen undersöker den äldre generationen i åldrarna 60–80 år om hur de uppfattar integritet och dataövervakning på Facebook. Under det senaste decenniet har internetanvändningen bland äldre ökat samtidigt som oron över integriteten online har blivit ett alltmer diskuterat ämne, där händelser som Cambridge Analytica och Brexit ökat medvetenheten om integritet och dataövervakning. Den snabba utvecklingen av digitala medier har bidragit till en stark gemenskap som de äldre vill ta del av men har svårt att vara en del av. Den äldre generationen saknar den digitala kompetens som krävs vilket skapar ett gap mellan de äldre och samhället. Studiens teoretiska ramverk utgår från Internet Privacy Concerns (IPC), Integritetsparadoxen och Westins teori. Med hjälp av metoden tematisk analys har vi studerat de kvalitativa intervjuerna, för att sedan finna teman som bidrar till analysen av det empiriska materialet.  

    Analysen visade att de äldre saknar kunskap om hur sociala medier fungerar och hade svårt att förstå vad dataövervakning på Facebook är. Okunskapen gjorde att respondenterna hade svårt att uttrycka sig om de var positivt eller negativt inställda till dataövervakning. Utöver detta, fann vi att de äldre värderar sin integritet olika beroende på vilken roll de har och hur de känner att de bidrar till samhället. De äldre måste göra en avvägning mellan att vara med i det digitala samhället och därmed riskera sin integritet online eller att avstå från sociala medier och riskera att hamna i ett utanförskap men inte utsätta sin integritet för risker. Utifrån respondenternas svar visade det sig att de värderar den sociala gemenskapen som finns på Facebook framför att skydda sin integritet.

    Fulltekst (pdf)
    Fulltext
  • 37.
    Engblom, Lars-Åke
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Imponerende om norsk presses historie2010Inngår i: Arr. Idéhistorisk tidsskrift, ISSN 0802-7005, nr 4, s. 165-169Artikkel, omtale (Annet vitenskapelig)
  • 38.
    Engblom, Lars-Åke
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Norsk presses historie 1660-20102011Inngår i: Nordisk Tidskrift för vetenskap, konst och industri, ISSN 0029-1501, nr 2, s. 169-172Artikkel, omtale (Annet vitenskapelig)
  • 39.
    Engblom, Lars-Åke
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    Specialiseringens historia - expansion, exklusiva nyheter och Expressen2011Inngår i: Specialreportern: framväxt, funktion, framtid / [ed] Torbjörn von Krogh, Stockholm: Stiftelsen Institutet för mediestudier (Simo) , 2011, s. 9-24Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 40.
    Engblom, Lars-Åke
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    The Competition between Public Service and Commercial TV/Radio in Sweden2006Konferansepaper (Annet vitenskapelig)
  • 41.
    Engblom, Lars-Åke
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsforskning.
    The Swedish license-fee system again for further consideration2011Konferansepaper (Annet vitenskapelig)
  • 42.
    Enghel, Florencia
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Danielsson, Magnus
    Department of Media and Journalism, Linnaeus University, Kalmar, Sweden.
    Bad news: seeing communication for and about development through an exposé of Swedish aid to Zambia2019Inngår i: Journal of International Communication, ISSN 1321-6597, Vol. 25, nr 2, s. 54-274Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Communication for and about development are significant components of international development cooperation, interlinked in practice though separated in research. This article examines their interaction in donor-driven aid through the lens of journalism. How is bilateral development cooperation communicated about in the news? How does a donor agency communicate for and about development? And what are the links between one and the other? In 2016, a prime-time exposé aired by the Swedish public TV reported on alleged corruption in aid to Zambia, depicting events as the double failure of donor and recipient. Our analysis clarifies how (a) how the news media in a top donor country covers public development aid for its citizen audiences; and (b) how a bilateral donor agency understands and practices communication as it interacts with the news media on the one hand, and with partners and beneficiaries on the ground on the other. We focus on the news media as mediator of the donor’s communication with its tax-paying citizen audiences, demonstrating the potential of an integrated conceptual approach to communication for and about development, and raising questions for future research. 

  • 43.
    Ernstsson, Ludwig
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Blomkvist, Hannes
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Gröna burgare – gröna företag?: En multimodal kritisk diskursanalys av Max, McDonald's och Burger Kings hållbarhetskommunikation.2020Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studien analyserar Max Burgers, McDonald’s Sverige och Burger King Sveriges reklamkampanjer för de ekologiskt hållbara produkter som återfinns i företagens produktutbud. Studiens syfte är att undersöka om, och i så fall hur, dessa snabbmatskedjor grönmålar sitt varumärke i hållbarhetskommunikationen för att öka försäljningen. Studien undersöker om burgerkedjorna framhäver verksamheternas positiva miljöåtgärder, utan att påpeka de miljöförstöringar som de orsakar. För att svara på studiens syfte används multimodal kritisk diskursanalys, både som teori och metod. Det teoretiska ramverket utgår även från varumärkesbyggande genom corporate social responsibility (CSR), grönmålningsmodeller och reklamteorier. Studiens resultat visar att det går att urskilja att de tre snabbmatskedjorna är diffusa i sin kommunikation kring de hållbara produkterna. Det går att dra slutsatsen att Max, McDonald’s och Burger King leder konsumentens uppmärksamhet från de ekologiskt ohållbara verksamheterna till något som för mottagaren ser ut att vara miljövänligt. Detta innebär att företagen grönmålar sin verksamhet genom hållbarhetskommunikationen. I kontext till teorier om varumärkesbyggande genom CSR, grönmålning och reklam går det även att urskilja att de tre snabbmatskedjorna bidrar till en diskurs som legitimerar en fortsatt negativ miljöpåverkan.

    Fulltekst (pdf)
    fulltext
  • 44.
    Falk, Madlen
    Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Marketing and Logistics. Jönköping University, Internationella Handelshögskolan, IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap.
    Never Good Enough - Why It Is Worth It to Normalize Normal Bodies: A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials2021Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. This is accompanied by ethical problems such as mental diseases and eating disorders. Moreover, it renders young women with a high body dissatisfaction a profitable target group for several industries.

    Purpose: This paper develops and tests a model on how different levels of Body Image Satisfaction impact young female’s emotional responses and their attitude towards the advertisements and the brand that uses them. It directly compares these effects for Body Positivity (BoPo) advertising (visuals of diversities of physical appearances) and traditional, idealised imagery in an experimental setup. With this, this study aims to prove that a high level of Body Image Satisfaction and thus BoPo content makes economic sense.

    Method: This study measures the psychological constructs Body Image Satisfaction, experiential emotional response and attitude. It draws on research on how different body types are used to profit from the effects of self-esteem advertising while linking them to research on the Body Image Satisfaction of young females. BoPo commercials are compared to traditional, idealised imagery in commercials and measured consumer reactions to both using a quantitative survey in a representative panel in Germany.

    Conclusion: High Body Image Satisfaction leads to a more positive experiential emotional response, a more positive attitude towards commercials, and a more positive attitude towards brands for any type of commercials. Commercials with BoPo content are highly accepted. As the exposure to BoPo content leads to a higher Body Image Satisfaction, BoPo content in mass media is ethically desirable and also economically beneficial.

  • 45.
    Falk, Sebastian
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan.
    Riel, Nils
    Högskolan i Jönköping, Internationella Handelshögskolan.
    Cultural Differences in User Privacy Behavior on Social Networking Sites: An Empirical Study comparing German and Swedish Facebook Users2013Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Social Networking Sites (SNSs), such as Facebook, are becoming increasingly popular. Their worldwide accessibility is attracting billions of SNS users from all over the globe, which results in a variety of different cultures meeting on the respective platforms. Apart from their growing popularity, privacy issues represent a downside of SNSs attracting strong media and research attention. Considering SNS users’ cultural diversity, recent studies show that a culture influences the privacy concerns of its respective members. Only little research investigating cultural differences in User Privacy Behavior (UPB) on SNSs has been carried out so far. Furthermore, the majority of existing studies include the United States (US) when comparing different cultures. Taking the fact into account that, for instance, more than three-fourths of all Facebook users are outside the US and Canada, this study builds on the current state of research by comparing the UPB of Ger-man and Swedish Facebook users based on their different cultural characterization. In this context, two of Hofstede’s (1980) cultural dimensions, Masculinity and Uncertainty Avoidance, serve as a foundation for the creation of hypotheses and the development of the research model. The chosen research approach had a quantitative design and was conducted as a web-survey. The sample consisted of 791 valid respondents (667 German college students and 124 Swedish college students). The findings reveal several significant differences between German and Swedish SNS users. According to that, Swedes, as mem-bers of a low masculinity culture, have more SNS friends and a greater amount of strangers within these friends, compared to Germans, as members of a culture character-ized by a higher masculinity. As a result of their comparatively low uncertainty avoidance, Swedish SNS users have more trust in both SNS providers and other SNS members than Germans, characterized by a higher uncertainty avoidance. On the other hand, Germans reveal higher privacy concerns and disclose themselves to a lower extent than Swedes. Besides, Swedish SNS users perceive the provided control over personal information on SNSs as sufficient, while Germans indicate a need for more control. Moreover, Germans apply the provided control settings to a greater extent than Swedes. The results provide relevant insights for SNS providers and help them in adapting their services in consider-ation of the respective cultural attitudes in terms of UPB.

    Fulltekst (pdf)
    Cultural Differences in UPB on SNSs - Falk & Riel (Master Thesis)
  • 46.
    Ferngren, Ada
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Nurmi, Molly
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Kan könsdiskriminerande reklam och sociala medier påverka den självupplevda kroppsuppfattningen?: En kvantitativ studie med syfte att synliggöra likheter och skillnader i hur svenska och norska kvinnor uppfattar att deras kroppsuppfattning påverkas av sociala medier och könsdiskriminerande reklam2022Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studien fokuserar på skillnader och likheter mellan svenska och norska kvinnors självupplevda kroppsuppfattning. Främst för att synliggöra kopplingar till sociala medier och könsdiskriminerande reklam. Objektifieringsteorin har använts i studien för att förstå fenomenet kroppsskam, självövervakning och självobjektifiering. Med en enkät har vi samlat in data från kvinnor i Sverige och Norge i åldern 15-30. Frågorna har skrivits för att ta reda på om sociala medier och könsdiskriminerande reklam kan ha en uppfattad negativ påverkan på individens kroppsuppfattning bland unga kvinnor. Vi fann att det är fler svenska kvinnor som uppmärksammar könsdiskriminerande reklam och att de svenska kvinnorna har en högre självövervakning än de norska kvinnorna. Vi kunde inte hitta bevis på att respondenternas kroppsuppfattning påverkas negativt av sociala medier då det inte fanns en tillräckligt stark korrelation mellan dem vid de utförda testerna. Studien visade däremot att respondenterna uppfattade att deras kroppsuppfattning påverkas negativt av könsdiskriminerande reklam.  

    Fulltekst (pdf)
    fulltext
  • 47.
    Fernández, Valeria
    et al.
    Jönköping University, Tekniska Högskolan, JTH, Avdelningen för datateknik och informatik.
    Gerasimova, Boyana
    Jönköping University, Tekniska Högskolan, JTH, Avdelningen för datateknik och informatik.
    IRL to URL: Digitalization in the live music scene during and post-COVID-19: A platform-driven study of the live music scene and its approaches2022Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. Thus, coming to life virtual concerts and festivals. The purpose of this paper is to investigate how the transition to a digital live scene has been handled in the live music industry during the pandemic, and what the experiences of Generation Z and Millennials have been with specific video streaming platforms. To find the answers to these questions, a mixed-methods approach was taken, combining semi-structured qualitative interviews and an online questionnaire.

    The study provides an insight into what approaches music industry professionals took in handling different aspects of the changing world of concerts, both in terms of technical aspects and in the general shift that the music community experiences. Moreover, it provides an insight into users' preferences for streaming platforms, together with their respective advantages and flaws. More generally, a deeper understanding of what people perceive as gains and losses from the digitization of live events is also provided, with a look into the potential future of concerts.

    Fulltekst (pdf)
    fulltext
  • 48.
    Flygare, Hugo
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Willför, Oliver
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Saudiarabien - Fotbollens nya Mecka: En kvalitativ textanalys av svensk och saudisk sportjournalistik2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Football is the world's most practiced sport. Historically, countries worldwide have employed the positive attributes of sports as a means of propaganda to present a more favorable image of their nation to a global audience. Recently, countries such as Russia, China, Qatar, and now Saudi Arabia have been accused of sportswashing. Football star Cristiano Ronaldo became the first to depart from European elite football and move to the untested Saudi Professional League, with several elite European players following suit. In 2023, voices emerged, accusing Saudi Arabia of sportswashing and questioning the underlying motives. Research acknowledges the prevalence of sportswashing in contemporary times, yet there is a dearth of studies examining sports journalism's coverage of it. This thesis explores how the sports journalists of Swedish Expressen and Saudi Arab News cover the substantial investments in the Saudi Professional League. The empirical material comprises a total of 20 articles, evenly sourced from respective news outlets. These articles underwent a comparative qualitative text analysis. Given Saudi Arabia's geographical location within the historical Orient, it is pertinent to analyze how Western sports journalism reports on football in Saudi Arabia through the theoretical lenses of orientalism and eurocentrism. Furthermore, the study explores how Saudi sports journalism legitimizes itself through the perspectives of occidentalism and ethnocentrism. The study's findings reveal that Expressen incorporates elements of both orientalism and eurocentrism in their articles. In response to European football leaking top footballers to Saudi Arabia, Expressen resorts to both orientalist and eurocentric criticism in its arguments. In an attempt to reaffirm European superiority and diminish the emerging influence of Saudi Arabia. Conversely, Arab News predominantly employs ethnocentric arguments to position Saudi Arabia among the absolute global elite without substantial scrutiny.

    Fulltekst (pdf)
    fulltext
  • 49.
    Gambarato, Renira R.
    et al.
    Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Medvedev, Sergey
    Technological University Dublin, Ireland.
    ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape2020Inngår i: Examining the Roles of IT and Social Media in Democratic Development and Social Change / [ed] V. Kumar & G. Malhotra, IGI Global, 2020, s. 55-91Kapittel i bok, del av antologi (Annet (populærvitenskap, debatt, mm))
    Abstract [en]

    This chapter discusses the implementation of information and communication technology (ICT) and transmedia storytelling in Alexey Navalny’s political campaign during the 2013 Moscow mayoral election in Russia. The aim is to analyze how the use of ICT across multiple media platforms contributed to the development of democratic practices in the Russian political landscape. Navalny’s westernized, bottom-up political campaign was innovative in the country because it involved novel manners of engaging the public via online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance, which were not common practices at the time in Russia. Although Navalny lost the election, his candidacy represented advancement in terms of the use of ICT and transmedia storytelling to promote democratic development in the midst of autocratic Russia. If the democratic progress in the country will be maintained, it remains to be seen. The methodological approach is based on the transmedia analytical model developed by Gambarato (2013).

  • 50.
    Garz, Marcel
    et al.
    Jönköping University, Internationella Handelshögskolan, IHH, Nationalekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE). Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).
    Szucs, F.
    Stockholm University, Sweden.
    Algorithmic selection and supply of political news on Facebook2023Inngår i: Information Economics and Policy, ISSN 0167-6245, E-ISSN 1873-5975, Vol. 62, nr March, artikkel-id 101020Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Facebook has been criticized for exposing its users to low-quality and harmful information, including fake news, hate speech, and politically one-sided content. In December 2013 and again in August 2014, the platform updated its news feed algorithm to increase user exposure to quality content of news publishers, while curbing the proliferation of non-informative posts. This paper uses a sample of German newspapers to investigate the conjecture that these modifications raised the incentives to publish quality news stories on the platform, focusing on the number and diversity of news story posts about substantive political issues. Using the newspapers’ print editions as a counterfactual, our results indicate an increase in the amount of substantive political news on Facebook by approximately 30%. This expansion occurred in a politically balanced way, except that the outlets disproportionately increased their Facebook coverage of the formerly underrepresented Linke (Left Party). Consequently, the within-outlet concentration of political viewpoints decreased by about one half of the standard deviation of our concentration indices.

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