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  • 1.
    Aagaard, Annabeth
    et al.
    Department of Business Development and Technology, School of Business and Social Sciences, Aarhus University, Aarhus, Denmark.
    Saari, Ulla A.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Mäkinen, Saku J.
    Department of Industrial Engineering & Management, Faculty of Management & Business, Tampere University, Tampere, Finland.
    Mapping the types of business experimentation in creating sustainable value: A case study of cleantech start-ups2021In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 279, article id 123182Article in journal (Refereed)
    Abstract [en]

    In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.

  • 2.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Building nightclub brand personality via guest selection2020In: International Journal of Hospitality Management, ISSN 0278-4319, E-ISSN 1873-4693, article id 102336Article in journal (Refereed)
    Abstract [en]

    This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies.

  • 3.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Intermediate Luxury Fashion: Brand Building via Fat Discrimination2016In: 11th Global Brand Conference / [ed] Stuart Roper, Saltaire, UK: Greenleaf Publishing , 2016, p. 23-28Conference paper (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.

    Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.

    Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.

    Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.

    Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.

  • 4.
    Aagerup, Ulf
    Göteborgs universitet. Handelshögskolan. Företagsekonomiska institutionen.
    It’s Not What You Sell: It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it2015Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. Although both mass market fashion and nightclubs are susceptible to the influence of user imagery, out of the two only nightclubs actively reject customers to improve its effect on brand perception. I relate these practices to the practical and financial feasibility of rejecting customers, the character of nightclubs’ brands, and to their inability to differentiate their brands through any other brand personality influencer besides user imagery. In this dissertation, I also discuss the ethical ramifications of user imagery optimization through customer rejection. In one study, the role of conspicuous usage imagery on socially desirable consumer behavior is investigated. It is concluded that conspicuousness increases consumers' propensity to choose environmentally friendly products, and that this tendency is especially pronounced for individuals that are high in attention to social comparison information. The conclusion is that consumers use green products to self-enhance for the purpose of fitting in with the group rather than to stand out from it.

  • 5.
    Aagerup, Ulf
    Halmstad University.
    Lean if you are seen: Improved weight loss via social media2020Conference paper (Refereed)
  • 6.
    Aagerup, Ulf
    Halmstad University.
    Lean if you're seen2018Conference paper (Refereed)
  • 7.
    Aagerup, Ulf
    Gothenburg University.
    Maxamizing long-term profit in high end night clubs by balancing user imagery and income2009Conference paper (Refereed)
  • 8.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Obese models’ effect on fashion brand attractiveness2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 4, p. 557-570Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate the effect of obese models vs. normal weight models on fashion brands’ attractiveness.

    Design/methodology/approach: An experiment was carried out in which 1,225 university students in Sweden and Brazil rated the attractiveness of a fashion brand worn by a normal weight model and an obese model.

    Findings: The overall effect of obese models’ effect on fashion brand attractiveness was insignificant. Further, neither culture, nor the consumer’s own weight had a significant effect. There was, however, a significant effect of the participant’s own gender; women rate fashion brands worn by obese models significantly higher on attractiveness than they did fashion brands worn by normal weight models. Men displayed the inverse response.

    Research limitations/implications: The effect of the model’s ethnicity was beyond the scope of the experiment, and the brand attractiveness scale captured only one aspect of brand character, leaving other potential brand effects for future studies.

    Practical implications: Companies can use obese models with no overall brand attractiveness penalty across markets and for marketing to women of all sizes. Given men’s negative reactions, such models might however be unsuitable for the male-to-female gift market.

    Social implications: The results support the use of obese models, which can lead to greater representation of larger women in the media, and consequently, reduced fat stigma.

    Originality/value: The study validates the theory of user imagery, and it extends the theory by examining how different target consumers react to user imagery traits and thus provides evidence for gender bias towards obese models.

  • 9.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    The Impact of User Weight on Brands and Business Practices in Mass Market Fashion2010Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.

    To shed some light on the subject, I have conducted two studies.

    The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.

    The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.

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  • 10.
    Aagerup, Ulf
    Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    The influence of real women in advertising on mass market fashion brand perception2011In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 15, no 4, p. 486-502Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.

  • 11.
    Aagerup, Ulf
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The persuasive effects of packaging claims, packaging color and packaging texture2017Conference paper (Refereed)
  • 12.
    Aagerup, Ulf
    Gothenburg University.
    The three dimensions of typical user imagery: A study of exclusive nightclub brand building2014Conference paper (Refereed)
  • 13.
    Aagerup, Ulf
    Halmstad University.
    The universal appeal for low-sexual fashion advertising2019Conference paper (Refereed)
  • 14.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for Technology, Innovation and Marketing Management (CTIM2).
    To sell or not to sell: Overweight users’ effect on fashion assortments2010In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, no 1, p. 66-78Article in journal (Refereed)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery.

  • 15.
    Aagerup, Ulf
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Andersson, Svante
    Halmstad Univ, Dept Business Studies, Halmstad, Sweden..
    Awuah, Gabriel Baffour
    Halmstad Univ, Dept Business Studies, Halmstad, Sweden..
    Building a warm and competent B2B brand personality2022In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, no 13, p. 167-193Article in journal (Refereed)
    Abstract [en]

    Purpose This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article's perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies' brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding.

  • 16.
    Aagerup, Ulf
    et al.
    Gothenburg University.
    Nilsson, J.
    Self-enhancing green consumer behavior2015Conference paper (Refereed)
  • 17.
    Aagerup, Ulf
    et al.
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Nilsson, Jonas
    Handelshögskolan i Göteborg, Göteborg, Sweden.
    Green consumer behavior: being good or seeming good?2016In: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 25, no 3, p. 274-284, article id 115980330Article in journal (Refereed)
    Abstract [en]

    Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.

    Design/methodology/approach: Two experiments test the study’s hypotheses.

    Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.

    Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.

    Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.

    Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.

    Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.

  • 18.
    Aarikka-Stenroos, Leena
    et al.
    Department of Industrial Management CITER (Center for Innovation and Technology Research), Tampere University of Technology, Tampere, Finland.
    Peltola, Tero
    Department of Industrial Management CITER (Center for Innovation and Technology Research), Tampere University of Technology, Tampere, Finland.
    Rikkiev, Andrei
    Department of Industrial Management CITER (Center for Innovation and Technology Research), Tampere University of Technology, Tampere, Finland.
    Saari, Ulla A.
    Department of Industrial Management CITER (Center for Innovation and Technology Research), Tampere University of Technology, Tampere, Finland.
    Multiple facets of innovation and business ecosystem research: the foci, methods and future agenda2016In: ISPIM Innovation Symposium, Manchester: The International Society for Professional Innovation Management (ISPIM) , 2016Conference paper (Other academic)
    Abstract [en]

    An ecosystem approach to innovation and business has become increasingly relevant in contemporary research but research knowledge is scattered across divergent disciplines. The aim of this study is thus, on the basis of an extensive, multidisciplinary literature review to integrate the extant knowledge on innovation and business ecosystems and analyze how they are conceptualized, analyzed, captured and depicted. By conducting a systematic multi-phase content analysis of over 230 articles selected from the Web of Science, we will build a comprehensive picture on the research streams of innovation/business ecosystem research, the used methods, foci, illustrations/visualizations of business/innovation ecosystems and build a research agenda for future research. This article contributes by providing a structured analysis on this multi-disciplinary research area, aggregating the current knowledge and generating a research agenda on innovation/business ecosystems - a theme that is emergent, multifaceted, and crucial to innovative companies as well as researchers in the fields of innovation, management, technology and marketing.

  • 19. Aarset, Bernt
    et al.
    Foss, Lene
    Fakultet for biovitenskap, fiskeri og økonomi - UiT - Norges arktiske universitet.
    Norway's cod farming industry: Adaption, imitation or innovation?1996In: Aquaculture development: Social dimensions of an emerging industry / [ed] C. Bailey, S. Jentoft & P. Sinclair, Westview Press, 1996, p. 43-57Chapter in book (Refereed)
  • 20.
    Aarstad, J.
    et al.
    Western Norway University of Applied Sciences, Norway.
    Jakobsen, S. -E
    Western Norway University of Applied Sciences, Norway.
    Foss, Lene
    Jönköping University, School of Education and Communication, HLK, Practice Based Educational Research. UiT The Artic University of Norway, Norway.
    Business incubator management and entrepreneur collaboration with R&D milieus: Does the regional context matter?2022In: International Journal of Entrepreneurship and Innovation, ISSN 1465-7503, E-ISSN 2043-6882, Vol. 23, no 1, p. 28-38Article in journal (Refereed)
    Abstract [en]

    We study whether business incubator management collaboration with R&D milieus affects incubated entrepreneurs to also collaborate with R&D milieus in different regional contexts. Empirically, we analyse 281 Norwegian entrepreneurs in 32 different business incubators. Incubator collaboration with R&D milieus increases entrepreneur collaboration with R&D milieus in sparsely but not densely populated regions. Also, education level increases collaboration with R&D milieus (plus investor milieus and international customers). Entrepreneur collaboration with R&D milieus is positively associated with market orientation and perceptual performance but tends to delay enterprise development.

  • 21.
    Abassian, Saeid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Johannisson, Bengt
    Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pesämaa, Ossi
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Rylander, David
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Bridging Traditional and Experience Industries: Lessons for the Gnosjö Region2010In: Social capital and development trends in rural areas: Vol. 5 / [ed] Hans Westlund, Kiyoshi Kobayashi, Jönköping: RUREG , 2010, p. 41-53Conference paper (Other academic)
  • 22.
    Abbas, Ranya
    et al.
    Jönköping University, Jönköping International Business School.
    Nordh, Felicia
    Jönköping University, Jönköping International Business School.
    Ethnic Diversity at the Big Four: What are the experiences of foreign authorized auditors regarding ethnic diversity and inclusion at the workplace?2023Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background/Problematization: The auditing industry has for a long time been, and is still, characterized by homogeneity and long educational requirements which in turn creates barriers for ethnic minorities to enter the auditing industry and to advance.

    Purpose: The purpose of this study is to explore how authorized auditors with a different ethnicity than Swedish have experienced their workplace regarding the diversity and inclusiveness that is stated in the sustainability- and annual reports.

    Methodology: The study relies on a qualitative research method with an abductive approach. The narrative interviews were conducted with 6 authorized auditors of another ethnicity than Swedish who have at least 10 years of experience. When analyzing the gathered data, a thematic analysis has been used.

    Findings: The findings of this study imply that regardless of ethnicity, all employees at the Big Four have the same opportunities and possibilities. This is due to the societal development and the meritocratic system that exist in the auditing industry. The findings also indicate that the sustainability- and annual reports do not cover the concept of ethnicity in depth but only cursory.

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  • 23.
    Abbasi, Sina
    Jönköping University, Jönköping International Business School, JIBS, Economics, Finance and Statistics. Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Swedish housing market: An investigation of whether there exists a bubble in the market for one- or two dwelling buildings2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
  • 24.
    Abbasian, Saeid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    HairJr, Joseph Franklin
    Pesämaa, Ossi
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Rylander, David
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, Economics.
    Yolal, Medet
    Isaberg on the edge to future by controlling the lack of snow2009In: Presented at The international Symposium on Entrepreneurship in Tourism, Rovaniemi, Finland, March 17-21, 2009., 2009Conference paper (Other academic)
    Abstract [en]

    This paper is a descriptive examination and assessment of a ski resort in southern Sweden – Isaberg. The paper describes an emerging threat most ski resorts are faced with today and in the future – the lack of snow. In many countries financial institutions are much less willing to offer funding for investments in ski resorts under certain heights. This is the result of two trends:  the cut off point for the height of the ski resorts is increasing every year, and at the same time some resorts have fewer skiers.  The likelihood of snow and the ability to offer snow-related products are critical to the success of all ski resorts.  Isaberg, which is significantly below any proposed height cut off points, has strong traditions, a promising market with skiers coming from the domestic Swedish market, as well as Norway, Denmark, Germany and Holland, and very modern facilities – but in recent years the resort has been suffering because of the lack of snow. Isaberg is therefore considering building an inside skiing facility to attract customers and support other local products. Our paper examines the potential of this facility and offers practical and theoretical implications for ski resort management.

  • 25.
    Abbasian, Saeid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Johannisson, Bengt
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Pesämaa, Ossi
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Rylander, David
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, Economics.
    Bridging Traditional and Experience Industries: Lessons from the Gnosjö Region2008In: Presented at the 17th Nordic Symposium in Tourism and Hospitality Research. Conference hosted by Lillehammer University College in Norway, September 25-28th, 2008, 2008Conference paper (Other academic)
  • 26.
    Abbasian, Saeid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Johannisson, Bengt
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Pesämaa, Ossi
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Rylander, David
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, Economics.
    The Role of Social Capital in Bridging Traditional and Experience Industries: Lessons from the Gnosjö region2008In: Presentated at the 5th Workshop on Social Capital and Development Trends in the Swedish and Japanese Countryside, August 18-19th,  Jönköping, Sweden., 2008Conference paper (Other academic)
  • 27.
    Abbasian, Saeid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Pesämaa, Ossi
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
    Rylander, David
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Regional samverkan inom turism: Exempel från Gnosjöregionen2008Report (Other academic)
    Abstract [sv]

    Syftet med rapporten är att studera förutsättningar för regional samverkan inom turism mellan kommunerna Gislaved, Gnosjö, Vaggeryd och Värnamo och komma med förslag på åtgärder som kan främja en konkurrenskraftig destinationsutveckling. Rapporten grundar sig på en analys av ett antal teoretiska utgångspunkter liksom praktiska exempel som stöd för att förstå de resultat som fångats upp. Ett antal intervjuer med kommunala tjänstemän och företrädare för näringen visar att det finns flera frön för framtida samverkan i regionen. Det gemensamma arbetet innebär deltagande i mässor, gemensam marknadsföring, gemensamma kartor med ett direkt värde för turister och med en lägre kostnad för entreprenörer och kommun. Kartläggningen av kommunala och regionala förutsättningar visar att en rad attraktioner har potential för attraktionskraft och vidare utveckling.

    I intervjuer och samtal har vi kunnat urskilja vissa kommunikationsproblem mellan kommunerna. Information når inte alltid fram. Det efterlyses större applicering av gemensamma databaser, som skapar ökad genomskinlighet och jämförbarhet mellan kommuner. Effektivare användning av teknik tillsammans med kompetensutveckling kan förbättra kommunikationen mellan aktörerna i regionen.

    Vi föreslår att funktionen av nätverket kan förbättras genom fördjupad samverkan kring mässor, marknadsföring, en gemensam portal, mellan företag genom fler forum för samverkan såsom träffpunkt Store Mosse.

    Vidare föreslås att gemensam identitet kring samverkan kan fördjupas. En väg är att GGVV och Gnosjöregionen ersätts med ett nytt namn som syftar framåt för fördjupad samverkan. Vi tror att kommunerna kan förlora på att helt överge varumärket `Gnosjöregionen´, som utstrålar starka industritraditioner men samtidigt vinna mycket på att gå framåt med ett namn som vinner större uppslutning.

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  • 28.
    Abbasian, Saeid
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Rylander, David
    Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
    Attityder till upplevelseindustri: Vad säger lokala politiker ochföretagsledare i tillverkningsindustrin?2009Report (Other academic)
    Abstract [sv]

    Genomgång av intervjumaterialet visar att det finns skillnader mellan politikers och företagsledares attityder. Den första gruppen har generellt sett en positiv attityd till upplevelseindustrin och särskilt till turism och design. Företagsledarna däremot har en mer avvaktande attityd när det gäller dessa näringars roll i regionens framtida utveckling. Politikerna i undersökningen har mer kunskap om upplevelseindustrin än de intervjuade företagsledarna. Båda grupperna betonar dock en ökad betydelse för design i regionens näringsliv. Här finns viss kunskap om att både estetisk och funktionell design är nödvändig för en slutprodukts attraktivitet.

    Nyfikenhet och intresse för att driva sitt företag med inslag av upplevelsenäring finns hos en tredjedel av de tillfrågade företagsledarna. Detta andas möjligheter för korsbefruktningar mellan tillverkningsindustri och upplevelseindustri i framtiden.

    Utmaningen är att via mötesplatser mellan näringarna skapa en miljö som främjar utveckling av nya kombinationer av idéer, vilket kan resultera i kunderbjudanden som genererar nya företag och arbetstillfällen.

    För att utveckla upplevelseindustrin i regionen behövs skräddarsydd kompetensutveckling tillsammans med regional samverkan mellan tillverkningsindustrin, tjänstesektorn, entreprenörer inom områdena kultur, turism och design samt lokala myndigheter.

    De företagsledare inom tillverkningsindustrin som idag är nyfikna på upplevelsenäring skulle kunna dela med sig av kunskaper och erfarenheter och med en öppen attityd finna samarbeten med entreprenörer inom områdena kultur, turism och design.

    Framgångsrika entreprenörer inom upplevelseindustrin som Isaberg och High Chaparral kan fungera som förebilder.

    Politiskt finns mycket att vinna med att GGVV-kommunerna tillsammans arbetar fram en gemensam vision och strategi för upplevelseindustrins utveckling i regionen. I denna kan upplevelseindustrins infrastruktur i form av motorer, mötesplatser, leverantörsnätverk, paketkombinationer, kompetensutvecklingscentra och samarbetsorganisationer tydliggöras. Detta skulle kunna bli den karta aktörerna behöver för att identifiera och skapa synergier.

    Samarbeten med större branschorganisationer som Smålands Turism och Stiftelsen Svensk Industridesign liksom med Högskolan i Jönköping och Linnéuniversitetet kan främja en gemensam kraftsamling i Småland. Samarbetet inom Entreprenörsregionen är ännu av liten betydelse men potentialen inför framtiden ska inte underskattas.

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  • 29.
    Abdallaoui Berrada, Chakir
    et al.
    Jönköping University, Jönköping International Business School.
    Ciro, aida
    Jönköping University, Jönköping International Business School.
    Bottlenecks in the Freight Forwarding sector in West - coast Africa2009Independent thesis Advanced level (degree of Master (One Year)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    Problem – The expansion of global trade and supply chain integration has put great emphasison logistics, particularly in the intermediary sector, freight forwarders. Whilst in developedcountries freight forwarders benefit from competitive markets and trade facilitatingpolicies, this sector in West coast Africa exhibits low logistics performance levels. Inorder to address such issues, one needs to analyse the problem and identify the causes; thisthesis focuses on identifying the bottlenecks in the freight-forwarding sector in west coastAfrica.Purpose – The main purpose of this study is to identify the bottleneck/s within thefreight-forwarding industry in west coast Africa, namely: Angola, Cameroon, DR of Congo,Gabon, and Nigeria.Method – This thesis employs a pre-study and case study method, to ensure sufficient collectionof relevant material, taking into account the lack of research in this subject. We usedthe material obtained from the interviews and the secondary source, to structure our purpose,research questions, and to define the case of our study.Results – The study concludes with a series of interesting findings; First, the activity of aFreight Forwarder depends on a series of factors that do not depend on the Freight Forwarderper se. And second, Freight Forwarders in order to accomplish their tasks, have accessto services that are shared by all providers, and that are beyond their control. To conclude,the study identifies infrastructure as a major bottleneck in the Freight Forwarding sector.

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  • 30.
    Abd-El-Samie, Jasmen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Asbaha, Winta
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Tarar, Shah Alam Riaz
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Use of Online Reviews for Pure Player Products2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Electronic commerce is the selected field to investigate for this thesis, particularly pure player apparel brands. This has been of interest as consumers struggle when shopping online for apparel since they cannot test the product before purchasing with pure players, therefore, there is information asymmetry. Moreover, when consumers lack trust, they may be more hesitant to purchase online due to the perceived risk, therefore, companies should attempt to relieve their doubts. It has been recognized in previous research that electronic word of mouth (e-WOM) could provide guidance and develop confidence during the purchasing process. The aim of this study was to develop an understanding on how consumers perceive online reviews to assure that they will be satisfied with the order. Moreover, there were several factors identified in previous research that could influence the use of online reviews, therefore, those factors were recognized and analyzed in the context of pure players for this study. In addition, the study revealed two factors that influenced the use of online reviews. A qualitative method was utilized, to gain a deeper understanding on consumers’ opinions on the topic. Semi-structured interviews were conducted to provide the opportunity for individuals to further develop their responses. The results suggested that pure player apparel brands should include online reviews. They could improve the mechanism by considering the factors that were identified in this study.

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  • 31.
    Abed, Anas
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Rinkevic, Karolina
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis: An exploratory study about the business opportunities and challenges in the Metaverse2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. In general, there is scarce literature regarding the Metaverse, and when it comes to the servicescapes and esports industry, it is much scarcer. Knowing that the video game industry and esports (competitive video gaming), a business that attracts millions of people, are significant parts of the Metaverse, this qualitative research aims to analyze and explain how the Metaverse as a servicescape for esports is understood from the perspective of esports actors. The Interpretive Phenomenological Analysis (IPA) was used to analyze eight semi-structured interviews with experienced professionals within the esports industry. It was found that the Metaverse platform could serve as a servicescape for not only the esports industry but potentially for other industries as well. Even though the Metaverse phenomenon is considered to be surrounded by uncertainty and is still developing, it has a great potential for businesses to expand their marketing and business practices online in an immersive, engaging, and innovative way. The findings of this research will contribute to the literature by opening a window to understanding the complexity of the Metaverse platform as a servicescape and esports industry. In addition, these findings can be used to further research the Metaverse platform as a servicescape for marketing and business practices online.

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  • 32.
    Abeditary, Monica
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pamukci, Sara
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    IFRS 2: Effekten på optionsprogram i svenska bolag2008Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Sedan den 1 januari 2005 skall alla börsbolag inom EU upprätta sina koncernredovisningar

    enligt standarder utgivna av International Accounting Standard Board (IASB).

    Syftet med standarderna är att kapitalmarknaden effektiveras genom att jämförbarheten

    av redovisningshandlingar på den inre marknaden förbättras. IFRS 2 är den andra standarden

    som IASB gett ut och heter Aktiebaserade betalningar. IFRS 2 omfattar optionsprogram

    vilka är ett sätt för arbetsgivaren att rekrytera, behålla och motivera medarbetare.

    Tidigare studier visar att det kan finnas en tendens att bolag överger optionsprogram på

    grund av IFRS 2. Detta då IFRS 2 lett till en mer dealjerad redovisning av optionsprogram

    och då detta medfört negativa ekonomiska konsekvenser för bolagen på grund av

    kostnadsföringen av dessa program. Syftet med denna studie är att beskriva och förklara

    hur svenska bolag förhåller sig till IFRS 2 och om detta haft en inverkan på svenska bolags

    val att ha kvar optionsprogram. Detta skall ställas mot storleken på bolaget. För att

    uppnå studiens syfte har författarna valt att genomföra en kvantitativ studie i form av en

    webb enkät. Studien innefattar samtliga bolag i Large –och Small Cap som idag har optionsprogram

    och eller som haft optionsprogram utgivna efter 7 november 2002 men

    som valt att slopa dessa.

    Vidare har en omfattande litteraturinsamling gjorts för att ge en förståelse kring IFRS 2

    och den problematik som finns med standarden. Enligt IFRS 2 skall optionsprogram

    kostnadsföras enligt verkligt värde. Problematiken uppstår enligt många med de optionsvärderingsmodellerna

    som finns för att beräkna det verkliga värdet, exempelvis

    Black & Sholes då de inte ger en tillförlitlig värdering. Andra problem som IFRS 2 lett

    till är exemplvis att kostnadsföringen av optionsprogram blir för omfattande för de

    mindre bolagen då de inte har samma resurser som de större bolagen.

    Resultatet visar att de bolag som valt att ha kvar optionsprogram har gjort detta på

    grund av att det är ett sätt för dem att locka till sig kvalificerad personal. Att IFRS 2

    medfört att resultatet påverkas negativt har ingen betydelse för att nyttan överstiger

    kostnaden. De bolag som valt att slopa optionsprogram har gjort detta på grund av

    andra faktorer än de redovisningsmässiga och IFRS 2 har inte något med detta val att

    göra. Exempelvis anser dessa bolag inte att nyttan överstigit kostnaden och att optionsprogram

    inte varit ett bra sätt att motivera personalen på. Att mindre bolag skall ha en

    högre tendens till att överge optionsprogram i jämförelse med större bolagen, eller vice

    versa, till följd av IFRS 2 är inget som denna studie kunnat utpeka.

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  • 33.
    Abidin, Crystal
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Centre for Culture and Technology (CCAT), Curtin University, Perth, Australia.
    Cover, Rob
    The University of Western Australia.
    Gay, famous and working hard on YouTube: Influencers, queer microcelebrity publics and discursive activism2019In: Youth, sexuality and sexual citizenship / [ed] P. Aggleton, R. Cover, D. Leahy, D. Marshall, & M. L. Rasmussen, Abingdon, Oxon: Routledge, 2019, p. 217-231Chapter in book (Refereed)
    Abstract [en]

    Ordinary digital media users who gained large public followings, also known as Influencers, emerged as micro-celebrities in the early 2000s, with many working for a living directly through online content creation and the self-representation of their everyday lives. Capitalising on high visibility, many Influencers also engage in social justice activities. As a result, they have become important nodes in LGBTQ networks online, including through personal and organisational collaborations. In this chapter, we draw on digital ethnography to analyse a gay-identifying Australian YouTube Influencer, Troye Sivan, focussing on how his status as an Influencer creating digital content has fostered queer support by way of a creative work orientation that simultaneously promotes both a rights-based activism and his own career.

  • 34.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Consumer-led innovation in social media advertising formats2016Conference paper (Refereed)
    Abstract [en]

    On Instagram, Twitter, Facebook, and weblogs, consumer activity is increasingly institutionalized, guarded by rules and norms. Consumers take on tasks previously performed by trained media workers, but they also create new activities, emerging as a new breed of media workers, institutionalizing new fields of the media and advertising industries and their associated practices (Dolbec and Fischer 2015). It has been described how amateur workers develop new ethical norms and rules for publishing, by taking journalistic/editorial decisions on what content to publish and how, within their new institutional domain (Abidin & Ots, 2015).

     

    This paper is focused on a specific group of stakeholders – everyday Internet users who manufacture themselves into a new form of social media microcelebrity known as the ‘Influencer’ (Abidin 2015). Since 2005, many young women have taken to social media to craft ‘microcelebrity personas’ as a career – “a new style of online performance that involves people ‘amping up’ their popularity over the Web using technologies like video, blogs and social networking sites” (Senft 2008: 25). In their most basic capacity, Influencers produce advertorials on blogs and social media platforms in exchange for payment or sponsored products and services (Abidin 2015). Owing to their power to shape purchase decisions, their clients have progressed from small home businesses to bluechip companies including Canon, Gucci, and KLM. Until recently, the most effective advertorials are those that are seamlessly woven into the daily narratives Influencers publish on their blogs and social media, such that readers are unable to tell apart ‘paid opinions’ from ‘unpaid’ sentiments (Abidin 2014). However, along with the maturity of the field, there is a gradual standardization of new advertising formats.

     

    The conducted study explores how semi-professional microcelebrity Influencers create advertising market innovations. Researchers have previously described how consumer fans help firms innovate (e.g. Füller et al 2008), and how fan cultures celebrate their favourite brands by creating their own advertisements (Muniz & Schau 2005; for overview see Ots & Hartmann 2015). This paper takes a slightly different approach – rather than seeing consumers as co-creators, it demonstrates how new actors outside the traditional media and advertising industries, make innovations that compete with the incumbents. We focus on these vernacular advertising innovations in the age of social media, and seek to understand how Influencers orientate towards a youth market in the saturated, visually dominated attention economy of Instagram. The findings include a typology of innovative advertising formats emerging outside the traditional media companies, along with their associated publishing rules as defined by the semi-professional Influencers.

     

    The data draws on a larger study of social media Influencers in Singapore since mid-2010, including over a year of intensive participant observation conducted with these Influencers in the flesh in the capacity of various roles. These interactions and observations were archived in extensively detailed field diaries. 120 personal interviews were conducted with Influencers, Influencer management agencies, (prospective) clients, readers, and friends and family of Influencers between December 2011 and July 2013. Social media content from blogs, Twitter, Facebook, Instagram, YouTube, AskFM, and popular public forums was archived until December 2015. Fieldwork entailed continued interaction with other actors involved in the Influencers’ social milieu, including their peers, backend production management, sponsors and advertisers, and readers. As such, although the data is drawn mainly from the textual and visual content of publically accessed blogs and associated social media platforms including Instagram, Twitter, and Facebook, the analysis is highly contextualised and shaped by long-term ethnographic work among these Influencers. 

  • 35.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Influencers Tell All?: Unravelling Authenticity and Credibility in a Brand Scandal2016In: Blurring the lines: Market-driven and democracy-driven freedom of expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Nordicom, 2016, p. 153-161Chapter in book (Other academic)
    Abstract [en]

    This chapter discusses the emerging practices of social media Influencers. In focus are six influential Instagram Influencers who were ‘exposed’ for involving themselves in campaigns aiming to discredit telecommunications providers in Singapore. In the absence of enforced legal boundaries and industry norms regarding advertising formats and advertising ethics, brand scandals are frequent, causing concern among regulators, brand managers, and platform owners. When starting to accommodate commercial brands and contents in social media posts, Influencers are constantly at risk of breaching their contract of trust with their followers. The case study shows how Influencers, followers, and eventually also the brand clients, are sensitive to what they experience as deceptive and unethical behaviours that will put normative pressures onto the Influencers to conform to certain ethical standards.

  • 36.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram2016Conference paper (Refereed)
  • 37.
    Abidin, Crystal
    et al.
    University of Western Australia.
    Ots, Mart
    Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce2015Conference paper (Refereed)
    Abstract [en]

    The new "liquid" media environment involves a range of new professions, practices and practitioners (Deuze 2011). Based on a rich ethnographic study containing personal interviews and participant observation, this paper looks at semi-professional Influencers in the social media marketing industry and asks how these new branding professions and their practices emerge and institutionalize. Specifically, the material draws on data collected between 2011 and 2015 among women Influencers in the ‘lifestyle’ genre in Singapore who advertise products and services in the industry verticals of Fashion, Beauty, and Electronic goods on blogs, Twitter, and Instagram.

  • 38.
    Abiib, ibraahim
    et al.
    Jönköping University, Jönköping International Business School.
    Khan, Vasiliy
    Jönköping University, Jönköping International Business School.
    womens role development in the big four audit firms2022Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: In recent decades about as many women as men have been recruited to the auditing industry. On the other hand, it seems difficult for women to reach higher positions and they are underrepresented in certain ways. Due to the importance of the social dynamics, one could argue that a need to investigate which roles women receive in the firms and why from a visionary perspective. 

    Purpose: The purpose of this thesis is to explore the development of the construction of women’s roles in auditing firm's financial reports. 

    Method:  The method that we used in this thesis is both qualitative and quantitative methods as we found it to be most appropriate for the study. Also, an abductive research approach that uses a string of previous theories within visual accounting to form a theoretical framework of roles assigned to women in auditing is used. Moreover, this was later used to code and analyze the images found in annual reports in order to be able to answer our research question, and purpose of the study.

    Findings: Because of institutional events that hinders women from advancing in their career as well as male-dominated hierarchy the major finding of this thesis demonstrates that women are undervalued in several roles. The consistent high role development in subordinate versus the lack of presence in leadership role as the major finding. Moreover, the symbolic role development reinforces expression of inclusivity that women carry in the organization, while other role development were volatile.

     

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  • 39.
    Abiib, Idiris
    et al.
    Jönköping University, Jönköping International Business School.
    Mezher, Richardo
    Jönköping University, Jönköping International Business School.
    Diversity and Team Performance in Banks: A qualitative analysis of how workplace diversity and team performance are related: A study of Swedish banks2023Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: Given the rise of multiculturalism in Sweden and the need for businesses to adapt, this topic is particularly relevant for Swedish banks. Moreover, it provides background information on the Swedish banking sector, highlighting its historical development and the influence of digitalisation on services. The concept of diversity is defined as encompassing various aspects of difference. The significance of workplace diversity and its impact on innovation and problem-solving is discussed. Team performance is examined from financial, social, and creative perspectives, emphasising the importance of diverse teams in strategic decision-making and customer connections. Finally, the societal changes in Sweden, particularly related to multiculturalism and migration, are addressed, underscoring the need for banks to adapt to the evolving consumer landscape.

    Purpose: The purpose of this study is to investigate the relationship between diversity and team performance in the context of Swedish banks. Further, this study intends to address a research gap in the previously existing literature by gaining an in-depth understanding of how performance is measured in banks and how diversity is perceived in Swedish banks.

    Method: The aim of this study was accomplished using a qualitative study method guided by an exploratory research design. The collection of empirical findings involved semi-structured interviews. Thematic analysis was employed to identify common patterns and themes within the empirical results, allowing for a deeper understanding of the linkages between workplace diversity and team performance.

    Conclusion: The study found that there is a relevant linkage to be made between broader diversity and team performance. The study recognises the advantages of having a varied team, such as improved problem-solving ability, creativity, and innovation. It underlines the significance of staff diversity in reflecting the market. Having a diverse workforce in the bank can elevate the overall performance of the bank, which in turn is a result of higher quality services that the business provides possessing a broader understanding and knowledge is essential for the organisation to adequately and sufficiently service the continuation of complex errands that they have to deal with on a daily operation.

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  • 40.
    Abildgaard Nielsen, Søren
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Köhler, Florian
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Exploring Organizational Identity as a Potential Process: A multiple case study on employee-oriented companies2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is to explore organizational identity as a potential process.

     

    Design/Methodology/Approach: We applied a qualitative method and followed an inductive approach that was applied to a multiple-in-depth-case study for which we conducted semi-structured interviews with 26 members of two organizations, the Swedish consulting company REACH and the Swiss digital agency WONDROUS. Following a narrative approach, both for structuring the empirical findings, as well as conducting the analysis, we used over 16 hours of interviews to create company narratives and subsequently analyzed them in multiple steps in the fashion of a narrative analysis.

     

    Findings: Based on our empirical findings and the empirical analysis, we developed a conceptualization, the Flux Model. We contribute to the existing body of literature by proposing that the Flux Model visualizes the dynamics of how organizational members socially construct organizational identity on the premise of their own (self-)perceptions. By presenting the different parts of the model and their multiple layers, the process of how organizational identity is continuously becoming is illustrated.

     

    Research Limitations/Implications: The scope of our study is restricted to the two case companies in question. If our abstractions from the cases in form of the Flux Model help to better understand the process of organizing, managers become liberated to make deliberate choices about their organizations’ identities. For research this means an even tighter connection to individual psychology and a deepening of the perspective that organizational identity can not only be viewed as something companies have.

     

    Originality/Value: Out of skepticism towards the usefulness of viewing organizational identity as a process, we applied a symbolic interpretivist perspective and allowed for the possibility that we might not find a process after all. The primary value of this study we believe to be found in the extensive presentation of empirical data, together with our narrative analysis and our conceptual contribution (the Flux Model).

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    Abildgaard Nielsen & Köhler
  • 41.
    Abo, Zahraa
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Kesserwan, Rayan
    The Effect of Country of Origin on Buying Intention: UAE Consumers towards Swedish Products2021Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 42.
    Abord-Hugon Nonet, Guénola
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO).
    Gössling, T.
    Centre of excellence for Sustainability, KEDGE Business School, Bordeaux, France.
    Van Tulder, R.
    Department of Business-Society Management, Rotterdam School of Management, Rotterdam, The Netherlands.
    Bryson, J. M.
    Hubert H. Humphrey School of Public Affairs, University of Minnesota, Minneapolis, USA.
    Multi-stakeholder Engagement for the Sustainable Development Goals: Introduction to the Special Issue2022In: Journal of Business Ethics, ISSN 0167-4544, E-ISSN 1573-0697, Vol. 180, p. 945-957Article in journal (Refereed)
    Abstract [en]

    The world is not on track to achieve Agenda 2030-the approach chosen in 2015 by all UN member states to engage multiple stakeholders for the common goal of sustainable development. The creation of the 17 Sustainable Development Goals (SDGs) arguably offered a new take on sustainable development by adopting hybrid and principle-based governance approaches, where public, private, not for profit and knowledge-institutions were invited to engage around achieving common medium-term targets. Cross-sector partnerships and multi-stakeholder engagement for sustainability have consequently taken shape. But the call for collaboration has also come with fundamental challenges to meaningful engagement strategies-when private enterprises try to establish elaborate multi-stakeholder configurations. How can the purpose of businesses be mitigated through multi-stakeholder principle-based partnerships to effectively serve the purpose of a common sustainability agenda? In selecting nine scholarly contributions, this special issue aims at advancing this discourse. To stimulate further progress in business studies, this introductory essay, furthermore, identifies three pathways for research on multi-stakeholder engagement processes in support of the Decade of Action along three coupling lines: multi-sector alignment (relational coupling), operational perception alignment (cognitive coupling) and goal and strategic alignment (material coupling).

  • 43.
    Abraham, Ben Mathew
    et al.
    Jönköping University, Jönköping International Business School.
    Kumar, Rohit
    Jönköping University, Jönköping International Business School.
    Trust Among Partners in Startups2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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    Trust Among Partners in Startups
  • 44.
    Abrahamsson, Alexander
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. 1994.
    Creutz, Simon
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Stock Market Anomalies: The Day-Of-The-Week-Effect: An empirical study on the Swedish Stock Market: A GARCH Model Analysis2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: The day-of-the-week effect has been a widely studied field ever since the concept was introduced in the early 1970s. Historically, negative returns on Mondays have been the most common finding. In line with improved market efficiency, researchers have started to question the existence of this anomaly.

    Purpose: The purpose of this study is to examine the weak-form efficiency level within the Swedish stock market by using sophisticated statistical approaches. The authors aim to investigate if the day-of-the-week effect was demonstrated between 2000 and 2017.

    Method: To properly provide answers to this investigation, a quantitative study has been conducted on the OMXS30. The data has been analysed by using different kind of sophisticated statistical methods such as GARCH and TGARCH.

    Conclusion: The results show that the day-of-the-week effect was not demonstrated within the OMXS30 during this time period, providing evidence for improved market efficiency.

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  • 45. Abrahamsson, Louise
    et al.
    Dufva, Malin
    Management of the Potential Challenges in the Consolidation Phase: A Case Study of a Scandinavian Company2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this thesis is to explore how to manage the potential challenges organizations may face in the consolidation phase, and in order to achieve this, potential challenges need to be identified.

    Methodology: The research has been performed through an abductive case study method to the subject of change management. The empirical data was gathered from semistructured interviews conducted at an international company, Company X, primarily from the electronic commerce department. The authors used a thematic analysis inspired by Boyatzis (1998) when analyzing the data.

    Research Limitation: Due to the limited amount of time, the research is limited to only embrace the consolidation phase of an organizational change process. The case study includes 10 interviews from one organization, which will limit the research. The authors apply anonymity due to the company's desire; however, it is also done in order to protect the respondents from any possible harm that might derive from this study (Waldorf,2006).

    Theoretical Perspective: Literature covering different but highly related areas of change management, and its relation to the consolidation phase constitutes the theoretical foundation of the thesis.

    Results: The authors identified four potential challenges when consolidating change; communication, prioritize consolidation, policies and employee involvement.

    Conclusion: In order for organizations to successfully manage the four identified challenges they have to increase the flow of communication, prioritize the consolidation phase, and thereby also allocate resources, which enables the employees to consolidate changes, set up clear policies for the consolidation phase and involve the employees within all levels, in order to increase the employee motivation.

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    Abrahamsson & Dufva, pdf.
  • 46.
    Abrahamsson, Philip
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Steerling, Jonas
    Smart Beta based on ROE: is Smart Beta based on ROE a good investment2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract Background: Smart beta is one of the most popular investment strategies at the moment and projections show that the money invested in Smart Betas will continue to increase. The reason for the growing popularity is that it is a hybrid between active and passive investment. Where the Smart Beta strategy avoids the flaw of holding too many overvalued stocks in passive investing as well as reducing the management fees that comes with active investments. There are many different ways to construct a Smart beta. Several studies have been done to see if there is a possibility to create a Smart Beta based on ROE and they have all showed positive results. Purpose: The purpose of this thesis is to investigate if a Smart Beta based on ROE would perform better than the Swedish market. This thesis will also investigate which are the optimal weights for the Smart Beta. Method: Three different strategies are used in order to select stocks for the portfolios these portfolios are weighted in three different weightings. The performance of all portfolios are calculated through backtesting and then compared against the benchmark OMXSGI. Conclusion: The average return of the betas is higher than the comparable index, however they have taken a small amount of additional risk. The risk-adjusted measurements show that the extra risk is compensated with additional return, since the Smart Betas have higher average risk-adjusted measurement ratios. Therefore, a Smart Beta based on ROE should be created. The Last ROE strategy shows that the best returns and risk-adjusted returns and the Sharpe weighting (SW) was substantially better than the other weightings. Although, the time-horizon is relative short and it needs more research in order to make a conclusion with more certainty. 

  • 47.
    Abreu, Maria
    et al.
    University of Cambridge, Department of Land Economy, Cambridge, United Kingdom.
    Öner, Özge
    Jönköping University, Jönköping International Business School, JIBS, Centre for Entrepreneurship and Spatial Economics (CEnSE). University of Cambridge, Department of Land Economy, Cambridge, United Kingdom.
    Brouwer, Aleid
    University of Groningen, Faculty of Spatial Sciences, Groningen, Netherlands.
    van Leeuwen, Eveline
    Urban Economics Group, Wageningen University, Netherlands.
    Well-being effects of self-employment: A spatial inquiry2019In: Journal of Business Venturing, ISSN 0883-9026, E-ISSN 1873-2003, Vol. 34, no 4, p. 589-607Article in journal (Refereed)
    Abstract [en]

    Our paper presents an empirical analysis of entrepreneurial well-being using a large-scale longitudinal household survey from the UK that tracks almost 50,000 individuals across seven waves over the period 2009–2017, as well as a number of exploratory case studies. We contribute to the existing literature by investigating how entrepreneurial well-being varies across locations along the urban-rural continuum, and across wealthy-deprived neighbourhoods. We use a Coarsened Exact Matching (CEM) approach to compare the well-being outcomes of individuals who switch into self-employment from waged employment, and show that entrepreneurial well-being, in the form of job satisfaction, is significantly higher for those living in semi-urban locations, relative to those living in urban and rural locations. We argue that semi-urban locations provide an optimal combination of ease of doing business and quality of life. Our results also show that individuals in wealthy neighbourhoods who switch into self-employment experience higher job satisfaction than otherwise comparable individuals living in materially deprived neighbourhoods, although the latter experience greater levels of life satisfaction following the switch. 

  • 48.
    Abusamra, Bayan
    et al.
    Jönköping University, Jönköping International Business School.
    Lassooy, Lauriina
    Jönköping University, Jönköping International Business School.
    Crisis Management in The Swedish Restaurant Industry: A multiple case study about the reflections of seven restaurant owners in the city of Jönköping - from a post Covid-19 perspective2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Crisis management has become a highly relevant topic due to the Covid-19 pandemic. As a result, restaurants have been forced to implement new business strategies and tactics to mitigate its impact. For restaurants, it quickly became important to adapt and apply the right strategy to survive which created a unique opportunity to form an understanding of what actual strategic choices restaurants have applied during a pandemic. 

    Purpose: The purpose of this study aims at creating an understanding of how Swedish restaurants in the city of Jönköping have been able to survive the pandemic, more specifically, identify what crisis strategies and tactics restaurant owners have utilized.  

    Method: The aim of this paper was pursued by a qualitative research method with an inductive approach. In order to investigate the research question, a multiple case study has been conducted. Data have been collected through semi-structured interviews from seven different restaurant owners that form the basis of the empirical data. 

    Conclusions: The conclusions revealed that the Covid-19 pandemic had a negative effect on the restaurants and that they had to make changes in their activities in order to stay in business. The empirical findings demonstrated these changes as three core strategies utilized through different tactics in order to cope with the pandemic. Given that unexpected events can happen in the future at any time, it is crucial for managers to learn from the past and implement different strategies in their business and thereby successfully adjust to the diverse external environment. 

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  • 49.
    Abushinov, Stanislav
    Jönköping University, Jönköping International Business School.
    Swedish Cultural Influence on the Networking Ability of Arabic Immigrant Entrepreneurs2021Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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  • 50.
    Abushoke, Abdalla
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management (CeLS).
    Aisha, Khanum
    Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management (CeLS).
    External Requirements and Internal Enablers in the Responsive Supply Chain Management: A Case Study of Nike’s Responsive Supply Chain2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background:

    Responsive Supply Chain (RSC) has been in the middle of attention nowadays, companies invest massively in their supply chains to adapt to dynamic changes in the market. Examples of prominent changes are technological advances and digitalization happening across various supply chain channels. Almost all businesses and managers are now challenged to build a RSC that better copes with these changes. Therefore, it is essential to explore the external requirements in the market that push business towards adopting a RSC strategy. Along with external requirements, internal enablers are also defining how efficiently supply chain are capable of implementing such a strategy.

     

    Purpose:                    

    The purpose of this thesis is to analyze the external requirements of a responsive supply chain strategy. Furthermore, it will investigate the internal enablers necessarily to efficiently respond to those external requirements, and finally explore the challenges managers encounter while implementing a RSC model.

     

    Method:  

    A qualitative method has been performed through a single case study analysis. Semi-structured interviews with different managerial levels are conducted to collect data from Nike, as a main research case. A content analysis method has been used to develop an adaptive model in order to fulfil our research purpose.

     

    Conclusion:

    Our analysis showed that consumer behavior and social media played a significant role as external requirements. Change management is a key internal enabler for Nike to adapt their current set-up to further develop their responsive strategy. Information technology, resistance to change and trends in the market are amongst the key challenges while building a RSC model.

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