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  • 1.
    Beckhusen, Benedict
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik.
    Mobile Apps and the ultimate addiction to the Smartphone: A comprehensive study on the consequences of society’s mobile needs2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The smartphone is omnipresent and is cherished and held close by people. It allows for constant connection within a digitally connected society, as well as for many other purposes such as leisure activity or informational purpose. Within the Information Systems studies deeper investigation is required as to what impact this “taken – for – granted” mobile access to information and mobile apps has for individuals and society and if a “technological addiction”can be developed when using the smartphone for everything during the day on such a constant basis.

    The aim of this study was to understand the role of the smartphone in society and to shed light on this unclear relationship between the constant use of a smartphone and its development towards an addictive quality. To reach a conclusion, in depth – interviews were conducted with participants about their relationship to the smartphone and their smartphone use based on questions derived from literature on mobile communication technologies and the types of digital addictions existing.

    The results are that the smartphone is a device that seamlessly integrates into our daily lives in that we unconsciously use it as a tool to make our daily tasks more manageable, and enjoyable. It also supports us in getting better organized, to be in constant touch with family and friends remotely, and to be more mobile which is a useful ability in today’s mobility driven society.

    Smartphones have been found to inhabit a relatively low potential to addiction. Traits of voluntary behaviour, habitual behaviour, and mandatory behaviour of smartphone use have been found. All of these behaviours are not considered a true addiction. In the end, it seems that the increase of smartphone use is mainly due to the way we communicate nowadays digitally,and the shift in how we relate to our social peers using digital means.

  • 2.
    Larsson, Fredrik
    et al.
    Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik.
    Christensson, Oskar
    Ibarra, Carlos
    Best Practices in Web 2.0 Climate: Competitive Advantage Through Social Networking Tools2011Independent thesis Basic level (university diploma), 10 poäng / 15 hpOppgave
    Abstract [en]

    The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are they using these social medias? 

    This research focuses on why and how organizations are using Facebook and Twitter in their business strategy. More specifically, what methods and organizational strategies are used. The requirement for our research was that the organization had to had some success on these social medias but due to time and budget limitations, the research is restricted to three local organizations that have a national presence.

    Conducting primary data with three face-to-face semi-structured interviews and obtaining secondary data such as books, theses and academic journals we had the data to make an analysis about how Facebook and Twitter could make these three organizations gain competitive advantage. 

    By correctly utilizing the tools that social networking sites (SNS) provide; organizations can make way for a differentiation path that provides competitive advantage, build brand awareness, and provide statistical tools for evaluating customer behavior. One of the benefits of SNS is that they are virtually free to implement, both from a capital and human resource investment point of view.

    This research shows that organizations utilizing SNS in order to gain competitive advantage need to focus on creating a committed and engaged user base. By keeping in mind the drivers of differentiation: timing, location, linkages and scale, organizations transform their competitive advantage into a sustained competitive advantage.

  • 3.
    Martin, Eva Garcia
    et al.
    Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik.
    Lavesson, Niklas
    Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik.
    Doroud, Mina
    Twitter Inc, San Francisco, CA USA..
    Hashtags and followers An experimental study of the online social network Twitter2016Inngår i: Social Network Analysis and Mining, ISSN 1869-5450, E-ISSN 1869-5469, Vol. 6, nr 1, artikkel-id UNSP 12Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    We have conducted an analysis of data from 502,891 Twitter users and focused on investigating the potential correlation between hashtags and the increase of followers to determine whether the addition of hashtags to tweets produces new followers. We have designed an experiment with two groups of users: one tweeting with random hashtags and one tweeting without hashtags. The results showed that there is a correlation between hashtags and followers: on average, users tweeting with hashtags increased their followers by 2.88, while users tweeting without hashtags increased 0.88 followers. We present a simple, reproducible approach to extract and analyze Twitter user data for this and similar purposes.

  • 4.
    Vikman, Sara
    et al.
    Högskolan i Jönköping, Tekniska Högskolan, JTH, Data- och elektroteknik.
    Niklasson, Victoria
    Högskolan i Jönköping, Tekniska Högskolan, JTH, Data- och elektroteknik.
    Användarvänlighet inom webb: Kritiska framgångsfaktorer för ett lokalt nystartat företag2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Purpose – The purpose of this work is to create a user-friendly website that is tailored to its target audience. We will also develop success factors critical to the design of a user-friendly website for a local start-up company. Background – In today’s society it is important for companies to have a corporate website, or at least have a presence on the web, in order to fully establish itself as a competitor on the market and, above all, to communicate with their customers. Having a user-friendly website is a step towards retaining and capturing customers. However, usability may be difficult to define and interaction design is a relatively new topic. Method – In order to fulfil the purpose of the study, and answer its questions, we have chosen to perform an interview with the company Nicklasson Fiskeri AB, as well as to perform paper prototype testing on the website we design. A literature review was also conducted, concentrating on user experience, ease of use, usability principles, etc. We followed the design process "A simple life cycle model for interaction design" in the development of our own design for Victoria Fisk's website. Findings – Based on the collected empirical data and literature, we present three success factors that can affect the design of a user-friendly website for a local start-up company. These are efficiency, trust and clarity. Implications – The results we achieved indicates that there are clear guidelines to follow when creating user-friendly websites. These should be followed whether the site belongs to a large or small company, established or new. The factors we have developed may advantageously be used by newly established local companies.

  • 5. Özturkcan, Selcen
    Technology Acceptance of Students: An Analysis of 100% Online Graduate Program2014Konferansepaper (Fagfellevurdert)
  • 6.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi Univ, Istanbul, Turkey..
    Sengun, Sercan
    Istanbul Bilgi Univ, Istanbul, Turkey..
    Pleasure in Pain: How Accumulation in Gaming Systems Can Lead to Grief2016Inngår i: Gamer Psychology and Behavior / [ed] Bostan, B, Springer, 2016, s. 41-55Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    This chapter applies the concepts of regulatory focus and regulatory fit into gaming structures and articulates their effects especially inside massively multiplayer games to understand the behavior of players inside gaming structures, as well as emotional transitions associated with them.

  • 7.
    Özturkcan, Selcen
    et al.
    Kadir Has University, Istanbul, Turkey.
    Tuncalp, D.
    Istanbul Technical University, İstanbul, Turkey.
    Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation2016Inngår i: Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer, 2016, s. 89-106Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. 

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