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Creation of a step-by-step process in the pre-startup of a micro business
Department of Marketing, National Chung Hsing University, Taichung, Taiwan.
Department of Marketing, National Chung Hsing University, Taichung, Taiwan.
Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, School of Engineering, JTH. Research area Industrial Production.
Department of Business Administration, Hsing-Kuo University of Management, Tainan, Taiwan.
2016 (English)In: International Journal of Management and Enterprise Development, ISSN 1468-4330, E-ISSN 1741-8127, Vol. 15, no 1, 43-60 p.Article in journal (Refereed) Published
Abstract [en]

This study proposes a systematic process in the pre-startup stage of establishing independent and franchised catering micro businesses. A questionnaire based on the key success factors (KSFs) affecting the establishment of a micro business was developed. Grey relational analysis (GRA) was performed to determine KSFs that can affect the start of a catering micro business, while interpretive structure modelling (ISM) was used to establish the pre-startup process. Studies show that GRA and ISM results were different in the two types of catering businesses. Therefore, business starters ought to investigate their industry of interest and determine the startup process prior to establishing their respective businesses.

Place, publisher, year, edition, pages
2016. Vol. 15, no 1, 43-60 p.
Keyword [en]
Catering micro businesses, Grey relational analysis, Interpretive structure modelling, Key success factors, Pre-startup stage
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31597DOI: 10.1504/IJMED.2016.075874Scopus ID: 2-s2.0-84964762457Local ID: JTHIndustriellISOAI: oai:DiVA.org:hj-31597DiVA: diva2:956812
Available from: 2016-08-31 Created: 2016-08-31 Last updated: 2017-11-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • modern-language-association-8th-edition
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  • de-DE
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  • nn-NB
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  • Other locale
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Output format
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