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Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram
University of Western Australia.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-0301-9765
2016 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2016.
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-31429OAI: oai:DiVA.org:hj-31429DiVA: diva2:954420
Conference
16th ICORIA, International Conference on Research in Advertising: Challenges in an age of (dis)engagement, Ljubljana, June 30 - July 2, 2016.
Note

European Advertising Academy (EAA)

Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2016-08-23Bibliographically approved

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