Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram
2016 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
Business Administration Media and Communications
IdentifiersURN: urn:nbn:se:hj:diva-31429OAI: oai:DiVA.org:hj-31429DiVA: diva2:954420
16th ICORIA, International Conference on Research in Advertising: Challenges in an age of (dis)engagement, Ljubljana, June 30 - July 2, 2016.
European Advertising Academy (EAA)2016-08-222016-08-222016-08-23Bibliographically approved