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Demand for cinema and diverging tastes of critics and audiences
Jönköping University, Jönköping International Business School, JIBS, Statistics.
2016 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 33, 72-81 p.Article in journal (Refereed) PublishedText
Abstract [en]

Cinema is an experience good and consumers will use reviews by professional critics to reduce the inherent uncertainty of consumption. Two aspects of demand for cinema is analyzed; the demand of critics and the demand of the audience. Estimations are done in two steps on a set of Swedish data covering cinema ticket sales and review scores. I conclude that there is a great deal of discrepancy between which characteristics the audience favor and which ones professional critics value. On average it is however concluded that there is a positive relationship between review scores and ticket sales. Due to data limitations one cannot conclude whether this is a case of predication or influence.

Place, publisher, year, edition, pages
2016. Vol. 33, 72-81 p.
Keyword [en]
Cinema, Consumer demand, Critics, Movies, Reviews
National Category
Business Administration
URN: urn:nbn:se:hj:diva-31424DOI: 10.1016/j.jretconser.2016.08.002ScopusID: 2-s2.0-84981343969OAI: diva2:954305
Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2016-08-22Bibliographically approved

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