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Crowdsourcing-Based Business Models: How To Create And Capture Value
Hawaii Pacific Univ, Mkt, Honolulu, HI USA..
2015 (English)In: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 57, no 4, 63-84 p.Article in journal (Refereed) PublishedText
Abstract [en]

Technology has transformed individuals from mere consumers of products to empowered participants in value co-creation. While numerous firms experiment with involving a crowd in value creation, few companies turn crowdsourcing projects into thriving platforms with a powerful business model. To address this challenge, this article analyzes successful platforms to identify patterns of effective crowdsourcing-based business models. The results provide guidance for managers who need to create new (or adapt existing) business models.

Place, publisher, year, edition, pages
2015. Vol. 57, no 4, 63-84 p.
Keyword [en]
Crowdsourcing, Open Innovation, Business Model Innovation, Co-Creation, Platforms
National Category
Business Administration
URN: urn:nbn:se:hj:diva-31000DOI: 10.1525/cmr.2015.57.4.63ISI: 000362957400004ScopusID: 2-s2.0-84955604667OAI: diva2:953926
Available from: 2016-08-19 Created: 2016-07-01 Last updated: 2016-08-19Bibliographically approved

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Kohler, Thomas
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