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Crowdsourcing-Based Business Models: How To Create And Capture Value
Hawaii Pacific Univ, Mkt, Honolulu, HI USA..
2015 (English)In: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 57, no 4, p. 63-84Article in journal (Refereed) Published
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Abstract [en]

Technology has transformed individuals from mere consumers of products to empowered participants in value co-creation. While numerous firms experiment with involving a crowd in value creation, few companies turn crowdsourcing projects into thriving platforms with a powerful business model. To address this challenge, this article analyzes successful platforms to identify patterns of effective crowdsourcing-based business models. The results provide guidance for managers who need to create new (or adapt existing) business models.

Place, publisher, year, edition, pages
2015. Vol. 57, no 4, p. 63-84
Keywords [en]
Crowdsourcing, Open Innovation, Business Model Innovation, Co-Creation, Platforms
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31000DOI: 10.1525/cmr.2015.57.4.63ISI: 000362957400004Scopus ID: 2-s2.0-84955604667OAI: oai:DiVA.org:hj-31000DiVA, id: diva2:953926
Available from: 2016-08-19 Created: 2016-07-01 Last updated: 2017-11-28Bibliographically approved

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Kohler, Thomas

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