Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Co-Creation In Virtual Worlds: The Design Of The User Experience
Hawaii Pacific Univ, Coll Business Adm, Dept Management & Mkt, Honolulu, HI 96813 USA..
Univ Innsbruck, Sch Management, Dept Strateg Management Mkt & Tourism, A-6020 Innsbruck, Austria..
Univ Innsbruck, Sch Management, Dept Strateg Management Mkt & Tourism, A-6020 Innsbruck, Austria..
Univ Innsbruck, Sch Management, Dept Strateg Management Mkt & Tourism, A-6020 Innsbruck, Austria..
2011 (English)In: Management Information Systems Quarterly, ISSN 0276-7783, E-ISSN 2162-9730, Vol. 35, no 3, 773-788 p.Article in journal (Refereed) Published
Resource type
Text
Abstract [en]

Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the co-creation system is the key to making virtual places a vibrant source of great connections, creativity, and co-creation. While prior research on co-creation serves as a foundation for this work, it does not provide adequate guidance on how to design co-creation systems in virtual worlds. To address this shortcoming, a 20-month action research project was conducted to study the user's experience and to identify design principles for virtual co-creation systems. In two action research cycles, a virtual co-creation system called Ideation Quest was created, deployed, evaluated, and improved. The study reveals how to design co-creation systems and enriches research on co-creation to fit the virtual world context. Practitioners receive a helpful framework to leverage virtual worlds for co-creation.

Place, publisher, year, edition, pages
2011. Vol. 35, no 3, 773-788 p.
Keyword [en]
Virtual worlds, Second Life, co-creation, action research, experience design
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31001ISI: 000294088300015Scopus ID: 2-s2.0-80051732931OAI: oai:DiVA.org:hj-31001DiVA: diva2:953921
Available from: 2016-08-19 Created: 2016-07-01 Last updated: 2016-08-19Bibliographically approved

Open Access in DiVA

No full text

Scopus

Search in DiVA

By author/editor
Kohler, Thomas
In the same journal
Management Information Systems Quarterly
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 50 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf