Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Avatar-based innovation: Consequences of the virtual co-creation experience
Hawaii Pacific Univ, Coll Business Adm, Dept Management & Mkt, Honolulu, HI 96813 USA..
HYVE AG, D-80799 Munich, Germany.
Univ Innsbruck, Sch Management, Dept Strateg Management Mkt & Tourism, A-6020 Innsbruck, Austria..
Univ Innsbruck, Sch Management, Dept Strateg Management Mkt & Tourism, A-6020 Innsbruck, Austria..
2011 (English)In: Computers in human behavior, ISSN 0747-5632, E-ISSN 1873-7692, Vol. 27, no 1, 160-168 p.Article in journal (Refereed) Published
Resource type
Text
Abstract [en]

Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants. The underdeveloped state of these islands in terms of innovation tasks and the lack of knowledge about how to attract innovative avatars raise key concerns about the nature of the experience avatars have on corporate sites. In a quantitative study we examine the importance of the experience in encouraging active participation in the innovation tasks. When participants experience an inspiring, intrinsically motivating, involving and fun co-creation experience, they participate more intensely. Prior research on virtual new product development is extended to the virtual world context and insights of the virtual co-creation experience serve as guidelines for the conception of avatar-based innovation initiatives.

Place, publisher, year, edition, pages
2011. Vol. 27, no 1, 160-168 p.
Keyword [en]
Co-creation, Virtual worlds, Innovation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31002DOI: 10.1016/j.chb.2010.07.019ISI: 000285368400025ScopusID: 2-s2.0-78449302569OAI: oai:DiVA.org:hj-31002DiVA: diva2:953914
Available from: 2016-08-19 Created: 2016-07-01 Last updated: 2016-08-19Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Kohler, Thomas
In the same journal
Computers in human behavior
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 17 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf