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Konceptframtagning för Amazing Brands: Framtagning av tre konceptförslag till XXX
Jönköping University, School of Engineering, JTH, Product Development.
Jönköping University, School of Engineering, JTH, Product Development.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Conceptual Development for Amazing Brands : Development of three conceptual suggestions for XXX (English)
Abstract [en]

The beauty industry is growing and more and more companies within the fashion industry are expanding their assortments with developments of own beauty lines. Fashion companies like H&M and Lindex have recently launched a new beauty collection and integrated these lines with the existing brand. This is created with help from tools and methods; the design process is used as support in the product development. The products character, identity and function should reflect the brand in the way that it becomes an extension of the brands profile.

The reason for this bachelor thesis was to develop three conceptual design suggestions for Amazing Brands on how XXXs potential beauty range could look. The goal with the final design proposal is that they all would have a close-knit style combined with XXXs already existing clothing line.

This mission has been carried out together with the client Amazing Brands with reconciliations through personal meetings and presentations via email. The authors have also taken help from the marketing agency Stark Effekt where Sara Strand served as an external advisor and coach during the mission.

The implementation is built according to the design process steps where literature search, research and individual interviews on the spot, as field research and documentation have worked as inspiration for the design process. These field trials have taken place at Åhléns City Gothenburg and Stockholm. This has been done to examine which types of beauty products are considered to be the most on demand on the market with a view to form a complete picture of how these products then are being designed. Since the mission is classified, the authors have had to keep an objective approach in order not to show any kind of reference to the brand XXX or XXX.

Various tools have been combined with various steps in the design process to create a tailor-made concept-generation and concept development. The results of this work has been presented and delivered in the form of three different conceptual design proposals on how a beauty collection could look for the XXX product. Largest base for each proposal has been how the new product range should be integrated with the brand's current branding and identity. The concept proposals that have been developed have focused on conveying a sense of the brand's character, identity and values. The concept proposals have been named after three key words that the authors after research, consider identify both the customer and the brand. 

Place, publisher, year, edition, pages
2016. , 119 p.
Keyword [sv]
Konceptdesign, Visuell identitet, Produktdesign, Designprocessen, Kompletterande produkter
National Category
Mechanical Engineering
URN: urn:nbn:se:hj:diva-31090ISRN: JU-JTH-PRU-1-20160049OAI: diva2:948239
External cooperation
Amazing Brands
Subject / course
JTH, Product Development
Available from: 2016-08-02 Created: 2016-07-10 Last updated: 2016-08-02Bibliographically approved

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