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Few-to-many communication: Public figures' self-promotion on Twitter through 'joint performances' in small networked constellations
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies. (Sustainable Journalism)
2016 (English)In: Annales. Series Historia et Sociologia, ISSN 1408-5348, Vol. 26, no 1, 171-184 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of the study is to examine how members of a Twitter elite act together on a raised platform, thus performing “before” their manifold followers/audiences. A discourse study of Swedish public fi gures’ Twitter activities resulted in the identifi cation of three discourse types: expert sessions, professional “backstage” chatting, and exclusive lifestreaming. Altogether, they demonstrate how nationally recognized politicians, journalists, and PR consultants socialize on Twitter in a top-down manner that works against broader participation. This “elite collaborative” tweeting can be conceptualized as a particular mode of mass communication, namely few-to-many.

Abstract [it]

Lo scopo dello studio è quello di analizzare come i membri dell’élite di Twitter operano insieme sulla piattaforma “elevata”, dove si esibiscono “davanti” a un’ampia varietà di followers/pubblico. L’analisi qualitativa discorsiva delle attività dei personaggi pubblici svedesi su Twitter ha portato all’identifi cazione di tre tipi discorsivi: sessioni di esperti, conversazione professionale “dietro le quinte” e rivelazione esclusiva delle esperienze personali (ingl. lifestreaming). Le tipologie menzionate mostrano come i politici, i giornalisti e i consulenti in pubbliche relazioni conosciuti a livello nazionale, socializzano dall’alto verso il basso, il che fa allontanare la partecipazione più ampia. Questa forma di “collaborazione dell’élite” può essere concettualizzata come un modo particolare della comunicazione di massa, ovvero come il modo “da pochi a molti” (ingl. few-to-many).

Place, publisher, year, edition, pages
Ljubljana: Koper , 2016. Vol. 26, no 1, 171-184 p.
Keyword [en]
Twitter, politicians, journalists, PR consultants, mass communication, audiences, few-to-many communication, elite, performance, digital citizenship
Keyword [it]
politici, giornalisti, consulenti in pubbliche relazioni, comunicazione di massa, il pubblico, comunicazione “few-to-many”, élite, esibizione, cittadinanza digitale
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-31034DOI: 10.19233/ASHS.2016.15ISI: 000384905100015Scopus ID: 2-s2.0-84979047228OAI: oai:DiVA.org:hj-31034DiVA: diva2:945818
Projects
The Journalism-Politics-PR Interplay on Twitter: Hybridized, Cross-Professional Relations on the Web
Funder
Swedish Research Council
Available from: 2016-07-03 Created: 2016-07-03 Last updated: 2017-04-18Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
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