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Approaching business development in established firms: Effectual vs. causal logic
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-5836-577X
2011 (English)In: 1st Effectuation Conference, Lyon, December 5-6, 2011., 2011, 32Conference paper (Refereed)
Place, publisher, year, edition, pages
2011, 32.
Keyword [en]
effectuation, innovation, business development
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-30822OAI: oai:DiVA.org:hj-30822DiVA: diva2:941850
Conference
1st Effectuation Conference
Available from: 2016-06-23 Created: 2016-06-23 Last updated: 2016-06-23Bibliographically approved

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