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The Role of Content in Facilitating Social Media Engagement with Consumers in China: - A study on foreign fashion brands on Sina Weibo
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
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URN: urn:nbn:se:hj:diva-30790ISRN: JU-IHH-FÖA-2-20160273OAI: oai:DiVA.org:hj-30790DiVA: diva2:941483
Available from: 2016-06-22 Created: 2016-06-22 Last updated: 2016-06-22Bibliographically approved

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