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Product Placement in Movies and Tv Shows: Exploring consumer attitude towards consumer electronics
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 55 p.
Keyword [en]
Product Placement, Consumer Attitude, Purchase Intentions and Brand Recognition
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-30768ISRN: JU-IHH-FÖA-2-20160271OAI: oai:DiVA.org:hj-30768DiVA: diva2:941153
Presentation
2016-05-31, 13:00 (English)
Supervisors
Examiners
Available from: 2016-06-22 Created: 2016-06-22 Last updated: 2016-06-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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