Change search
ReferencesLink to record
Permanent link

Direct link
Product Placement in Movies and Tv Shows: Exploring consumer attitude towards consumer electronics
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 55 p.
Keyword [en]
Product Placement, Consumer Attitude, Purchase Intentions and Brand Recognition
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-30768ISRN: JU-IHH-FÖA-2-20160271OAI: oai:DiVA.org:hj-30768DiVA: diva2:941153
Presentation
2016-05-31, 13:00 (English)
Supervisors
Examiners
Available from: 2016-06-22 Created: 2016-06-22 Last updated: 2016-06-22Bibliographically approved

Open Access in DiVA

No full text

By organisation
JIBS, Business Administration
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

Total: 61 hits
ReferencesLink to record
Permanent link

Direct link