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Big-Box stores going small: ‘Consumers´ Expectations Toward the Non-Product Related Brand Attributes of the New City-Store Formats’
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 118 p.
Keyword [en]
Retail management, city-store formats, brand image, non-product related brand attributes, access/location, in-store atmosphere, price perception.
National Category
Business Administration
URN: urn:nbn:se:hj:diva-30614ISRN: JU-IHH-FÖA-2-20160228OAI: diva2:938519
Subject / course
IHH, Business Administration
Available from: 2016-06-17 Created: 2016-06-17 Last updated: 2016-06-17Bibliographically approved

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