Big-Box stores going small : ‘Consumers´ Expectations Toward the Non-Product Related Brand Attributes of the New City-Store Formats’

den Broeder, Niels; Perera Palenzuela, Fernando

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Big-Box stores going small: ‘Consumers´ Expectations Toward the Non-Product Related Brand Attributes of the New City-Store Formats’

den Broeder, Niels

Perera Palenzuela, Fernando

2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2016. , p. 118

Keywords [en]

Retail management, city-store formats, brand image, non-product related brand attributes, access/location, in-store atmosphere, price perception.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-30614ISRN: JU-IHH-FÖA-2-20160228OAI: oai:DiVA.org:hj-30614DiVA, id: diva2:938519

Subject / course

IHH, Business Administration

Supervisors

Pantelic, Darko

Examiners

Berndt, Adele

Available from: 2016-06-17 Created: 2016-06-17 Last updated: 2016-06-17Bibliographically approved

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