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Big-Box stores going small: ‘Consumers´ Expectations Toward the Non-Product Related Brand Attributes of the New City-Store Formats’
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 118 p.
Keyword [en]
Retail management, city-store formats, brand image, non-product related brand attributes, access/location, in-store atmosphere, price perception.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-30614ISRN: JU-IHH-FÖA-2-20160228OAI: oai:DiVA.org:hj-30614DiVA: diva2:938519
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2016-06-17 Created: 2016-06-17 Last updated: 2016-06-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf