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Big-Box stores going small: ‘Consumers´ Expectations Toward the Non-Product Related Brand Attributes of the New City-Store Formats’
den Broeder, Niels
Perera Palenzuela, Fernando
2016 (English)
Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2016. , p. 118
Keywords [en]
Retail management, city-store formats, brand image, non-product related brand attributes, access/location, in-store atmosphere, price perception.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-30614
ISRN: JU-IHH-FÖA-2-20160228
OAI: oai:DiVA.org:hj-30614
DiVA, id:
diva2:938519
Subject / course
IHH, Business Administration
Supervisors
Pantelic, Darko
Examiners
Berndt, Adele
Available from:
2016-06-17
Created:
2016-06-17
Last updated:
2016-06-17
Bibliographically approved
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Business Administration
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modern-language-association-8th-edition
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modern-language-association-8th-edition
vancouver
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en-GB
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nn-NB
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