The Business of Micro Transactions : What is the players&apos; motivation for purchasing virtual items?

Liblik, Karl-Chris; van Berlo, Kevin

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The Business of Micro Transactions: What is the players' motivation for purchasing virtual items?

Liblik, Karl-Chris

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

van Berlo, Kevin

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2016.

Keywords [en]

Generation Y, video game, avatar, micro transaction, virtual item, theory of consumption values

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-30578ISRN: JU-IHH-FÖA-2-20160204OAI: oai:DiVA.org:hj-30578DiVA, id: diva2:937793

Subject / course

IHH, Business Administration

Presentation

2016-05-31, Gjuterigatan 5, 553 18 Jönköping, Jönköping, 16:30 (English)

Supervisors

Pantelic, Darko, Professor

Examiners

Berndt, Adéle

Available from: 2016-06-16 Created: 2016-06-16 Last updated: 2016-06-16Bibliographically approved

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